$34,592 per day on Shopify | Full Creative Strategy

00:22:26
https://www.youtube.com/watch?v=78Bf9jR84xA

摘要

TLDRThe video presents strategies to scale e-commerce brands to achieve daily sales between $30,000 to $50,000. Brando, the speaker, emphasizes the importance of creating compelling ads, analyzing competitors, and using effective frameworks. Key components include understanding different types of ads (small, decent, big daddy), employing funnel hacking techniques, and leveraging tools like ChatGPT for ad scripting. The success of ads relies heavily on their structure, including hooks, value propositions, and strong visual content. The video encourages viewers to rigorously test and analyze their campaigns to boost conversion rates and overall sales.

心得

  • 📈 Understanding ad types is critical to scaling success.
  • 🛠️ Funnel hack competitors to identify winning strategies.
  • 💡 Use ChatGPT to break down and replicate successful ads.
  • 🎯 Focus on maximizing conversion triggers for better ads.
  • 📊 Organize data and resources for creative teams to streamline ad production.
  • 📅 Maintain a rigorous testing process for continuous improvement.
  • 🖼️ B-rolls enhance viewer engagement in ads.
  • ✨ Aim for big daddy winners to achieve multiple seven to eight-figure revenue.
  • 📊 Calculate win rates to assess ad performance effectively.
  • 🚀 Consistent ad performance leads to lower CPM and acquisition costs.

时间轴

  • 00:00:00 - 00:05:00

    In this video, Brando from an e-commerce marketing company explains how brands can achieve daily sales of $30K to $50K. He emphasizes the importance of improving ad quality to scale revenue significantly. Key insights include the categorization of ads into small winners, decent winners, and major winners, which Brando refers to as 'big daddy winners' crucial for reaching higher sales figures. He discusses how to create and analyze effective ads using a competitive analysis tool to understand winning strategies of top-performing brands.

  • 00:05:00 - 00:10:00

    The second step involves in-depth analysis of competing brands' best ads. Brando suggests breaking down successful ad elements to learn what makes them effective. This includes identifying the creative concepts, emotional appeals, and marketing angles that resonate with the audience. The video highlights how understanding winners helps in producing ads that can compete in the market, significantly boosting the success of new campaigns.

  • 00:10:00 - 00:15:00

    Brando stresses the importance of segmenting ads scientifically for better customer retention, which impacts ad performance and costs. He showcases how to dissect ads into smaller time intervals to identify effective segments and improve overall engagement. By doing so, advertisers can refine their strategies to enhance viewer retention and obtain more favorable advertising costs.

  • 00:15:00 - 00:22:26

    Finally, Brando recommends creating comprehensive documents for the creative team, encapsulating winning ad strategies, necessary B-roll shots, and scripts, ensuring that workflows are organized. He concludes by emphasizing the necessity of a systematic approach in ad creation to scale e-commerce brands effectively, underscoring the value of tracking ad performance data consistently to learn and adapt for future successes.

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思维导图

视频问答

  • What is the focus of this video?

    The video focuses on strategies for scaling e-commerce brands to achieve daily sales of $30,000 to $50,000.

  • Who is the presenter of the video?

    The presenter is Brando, who owns an e-commerce marketing company.

  • What are the types of winning ads mentioned?

    The types of winning ads include small winners, decent winners, and big daddy winners.

  • What is funnel hacking?

    Funnel hacking involves analyzing competitors' successful sales funnels to replicate their success.

  • What role does ChatGPT play in ad strategy development?

    ChatGPT is used to analyze winning ads and provide breakdowns of successful ad components.

  • How can I book a call with the speaker?

    You can book a call if you're a brand doing at least $100,000 a month.

  • What is the main takeaway from the video?

    The main takeaway is to systematically analyze and replicate effective ads to enhance sales.

  • What is the importance of B-rolls in video ads?

    B-rolls are important for creating engaging and varied visual content in ads.

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  • 00:00:00
    today's video is going to be a really
  • 00:00:02
    really u interesting one perhaps a bit
  • 00:00:04
    of a different one also because I have
  • 00:00:05
    new diagrams to show you i'm going to
  • 00:00:07
    talk about exactly how this brand does
  • 00:00:09
    over 30 to 40 to $50,000 per day in
  • 00:00:11
    sales as you can see April 9th 34K if we
  • 00:00:14
    take a look at like yesterday random day
  • 00:00:16
    whatever 31,000 it's typically hovering
  • 00:00:19
    between 30 and 40,000 let me refresh so
  • 00:00:21
    you know this is real if you are a new
  • 00:00:23
    viewer uh my name is Brando i own an
  • 00:00:25
    e-commerce marketing company we work
  • 00:00:26
    with seven and eight figureure
  • 00:00:28
    e-commerce brands and you know if
  • 00:00:30
    there's one thing that I know for a fact
  • 00:00:31
    is the difference between a sevenf
  • 00:00:33
    figureure company and an 8 figureure
  • 00:00:34
    company that does 30 40 50 plus,000 days
  • 00:00:38
    as you can see over here just to dive in
  • 00:00:40
    I have a lot to share and all of these
  • 00:00:41
    are frameworks that I can promise you if
  • 00:00:44
    you stick until the end I can promise
  • 00:00:46
    you you're going to have a much higher
  • 00:00:47
    chance of actually hitting the 30 40
  • 00:00:49
    $50,000 plus days i can guarantee you
  • 00:00:52
    that because I cannot promise results
  • 00:00:54
    but I can guarantee you that you're
  • 00:00:55
    going to have a higher chance of hitting
  • 00:00:56
    those days if you follow these exact
  • 00:00:58
    same uh infrastructures and processes
  • 00:01:00
    and frameworks let's call them that I'm
  • 00:01:01
    going to discuss in this video okay so
  • 00:01:04
    this is by the way it's how to actually
  • 00:01:06
    scale to 30K days and this is something
  • 00:01:08
    that nobody really talks about too much
  • 00:01:10
    okay everybody talks about CRO uh
  • 00:01:13
    landing pages offers uh having of course
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    the winning product of course it's
  • 00:01:17
    important to have a product or else
  • 00:01:18
    nobody would buy it right winning
  • 00:01:20
    product but once we have the winning
  • 00:01:21
    product that is working how do we get it
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    to getting to $50 $100,000 days as you
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    can see these are just some days from
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    some of my clients $31,000
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    $39,000
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    $264,000 in sales in a single day this
  • 00:01:34
    was actually Black Friday November 29th
  • 00:01:37
    2024 but how do we actually achieve this
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    scale it's not only just about building
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    brand because of course when you have
  • 00:01:43
    big customer list perhaps it's easier
  • 00:01:45
    but it's also about making better ads in
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    fact this is the first thing that I want
  • 00:01:49
    to talk about don't be lazy focus on the
  • 00:01:52
    right things make better ads this is the
  • 00:01:54
    one thing that you need to understand to
  • 00:01:56
    get to that next level of ad spend and
  • 00:01:58
    scale and rorowaz you need to understand
  • 00:02:01
    what makes or breaks an ad so let's talk
  • 00:02:04
    about the different types of winning ads
  • 00:02:07
    first and foremost and foremost it's
  • 00:02:09
    really important to understand that
  • 00:02:11
    there are different types of winning ads
  • 00:02:12
    they're the small winning ads that spend
  • 00:02:14
    maybe three four 5K with the three rows
  • 00:02:17
    and it's pretty inconsistent these are
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    maybe the ads that even get you to you
  • 00:02:20
    know 100k a month or whatever then
  • 00:02:23
    there's a decent winner which is the one
  • 00:02:24
    that spends 100k a bit more six figures
  • 00:02:27
    and has a good ros and is quite
  • 00:02:29
    consistent this is the ad account that
  • 00:02:30
    whatever you put into a CBO whatever
  • 00:02:33
    it's going to just spend and it's going
  • 00:02:34
    to lay there but as soon as you try to
  • 00:02:35
    increase that budget and spend even more
  • 00:02:37
    it it doesn't really work too much okay
  • 00:02:39
    but it's spending it's spending every
  • 00:02:41
    single month spending eight 10 you know
  • 00:02:43
    $100,000 and it's profitable then
  • 00:02:44
    there's the big daddy winner which I
  • 00:02:46
    like to call which is the one that just
  • 00:02:48
    completely outperforms any other type of
  • 00:02:50
    winner and this is exactly what gets you
  • 00:02:53
    to that potential multiple seven but
  • 00:02:55
    most importantly eight figure mark a
  • 00:02:57
    million dollars a month okay the 50 40
  • 00:02:59
    50 $70,000 days you need the big daddy
  • 00:03:02
    winner in this video we're going to talk
  • 00:03:04
    exactly how to increase your chances of
  • 00:03:06
    finding this big daddy winner um and
  • 00:03:08
    these are the ads that spend 500k a
  • 00:03:10
    month uh not essentially per month but
  • 00:03:12
    500k plus and and uh you know with a 2.3
  • 00:03:15
    2.4 RO whatever your your RO number is
  • 00:03:17
    it really varies but it's maybe a bit
  • 00:03:19
    lower rorowaz but really really really
  • 00:03:21
    consistent right it's not going to be
  • 00:03:22
    three rorowaz perhaps going to be lower
  • 00:03:24
    but of course if you scale it to that
  • 00:03:26
    point it's of course profitable but it's
  • 00:03:28
    extremely consistent and those are the
  • 00:03:29
    ads that you can keep on for like four
  • 00:03:31
    five months 6 months one year in some
  • 00:03:33
    cases and they just pump in revenue so
  • 00:03:36
    step one funnel hack your best direct
  • 00:03:38
    competitor i always talk about this in
  • 00:03:40
    all my other videos right i I do my case
  • 00:03:42
    studies on Autrio the tool to funnel
  • 00:03:44
    hack everyone and I do case study case
  • 00:03:46
    studies about you know how uh this
  • 00:03:48
    company went and scaled to eight figures
  • 00:03:50
    you need to do the same exact thing for
  • 00:03:52
    your brand if you're doing seven figures
  • 00:03:53
    200k a month 300K a month whatever that
  • 00:03:56
    is go and funnel hack a brand that does
  • 00:03:58
    50 million right at least 50 million a
  • 00:04:00
    year and try to understand exactly
  • 00:04:02
    what's working so we use a tool called
  • 00:04:03
    Ara which looks something like this
  • 00:04:05
    let's just say that we're in the soap
  • 00:04:06
    industry so we would go and use a which
  • 00:04:08
    is an amazing tool let's just do it live
  • 00:04:10
    with you we type in soap and uh we try
  • 00:04:12
    to understand and see or where soap this
  • 00:04:15
    is how you that's soup we're not
  • 00:04:17
    interested about soups we're interested
  • 00:04:18
    about soap so we go and understand and
  • 00:04:20
    funnel hack the best direct competitors
  • 00:04:23
    so let's just say I'm doing something
  • 00:04:24
    very similar to do Dr squatch it's an
  • 00:04:26
    amazing company they do over $400
  • 00:04:28
    million a year in some cases doing a
  • 00:04:30
    funnel hacking a company that is like
  • 00:04:32
    too too far ahead doesn't make sense if
  • 00:04:35
    they are too far ahead make sure that
  • 00:04:36
    they're spending a lot on ads and doing
  • 00:04:38
    a lot of e-commerce stuff okay that's
  • 00:04:40
    really important they're running 900
  • 00:04:41
    9,000 ads let's take a look what you do
  • 00:04:43
    is you click on the on the um you click
  • 00:04:46
    on the the segment here and then what
  • 00:04:48
    you'll want to do is understand how many
  • 00:04:50
    active ads they have this will allow you
  • 00:04:52
    to understand if they're active in
  • 00:04:53
    e-commerce in social media or sorry on
  • 00:04:56
    not social media like on Shopify i meant
  • 00:04:57
    to say if they're actively doing a lot
  • 00:04:59
    of e-commerce DTOC because that's what
  • 00:05:00
    you care about that I mean that's
  • 00:05:02
    probably why you clicked on this uh on
  • 00:05:03
    this uh not ad this uh this video right
  • 00:05:06
    and so we want to funnel hack the right
  • 00:05:08
    competitors that's step number one
  • 00:05:09
    really really important and then of
  • 00:05:11
    course you try to understand the
  • 00:05:12
    distributions of videos you just study
  • 00:05:15
    everything as much as possible you study
  • 00:05:17
    the winning hooks the themes that are
  • 00:05:19
    working for them the headlines the
  • 00:05:20
    emotions all of these things ad copies
  • 00:05:22
    desires USPS ad angles what how are they
  • 00:05:26
    approaching and presenting ing the
  • 00:05:27
    product to the market with what type of
  • 00:05:29
    marketing angles and all of this
  • 00:05:30
    information is here you can literally go
  • 00:05:32
    in headlines creatives personas what
  • 00:05:35
    types of personas are they targeting
  • 00:05:36
    right what types of uh you know uh ad
  • 00:05:39
    angles as I said before are they
  • 00:05:40
    targeting increased confidence health
  • 00:05:43
    smooth skin aesthetics increase intimacy
  • 00:05:45
    right all these things are super
  • 00:05:46
    important for you to understand because
  • 00:05:47
    if you know for a fact that they're
  • 00:05:49
    winning ad angle or the top three
  • 00:05:50
    winning ad angles are these ones you
  • 00:05:52
    might as well just maybe focus on those
  • 00:05:54
    to give yourself a fair shot right so
  • 00:05:56
    this is step number one okay step number
  • 00:05:58
    two break down their best winning ads
  • 00:06:00
    okay if you understand exactly and
  • 00:06:03
    assuming that they're selling a very
  • 00:06:04
    similar product or the same exact
  • 00:06:06
    product imagine you can just understand
  • 00:06:08
    and scientifically break down why
  • 00:06:10
    they're winning ads or winning ads
  • 00:06:12
    literally that is the main difference on
  • 00:06:14
    why a company just sticks to seven
  • 00:06:15
    figures compared to a company that does
  • 00:06:17
    or a brand that does multiple eight
  • 00:06:18
    figures it's literally understanding why
  • 00:06:21
    the ad works okay breaking it down and
  • 00:06:23
    giving the breakdown to your creative
  • 00:06:25
    team so that they can reproduce more of
  • 00:06:27
    whatever was working okay so you go over
  • 00:06:29
    here you filter by longest running ads
  • 00:06:31
    let me just do it live for you you go
  • 00:06:33
    over here in overview right most longest
  • 00:06:36
    running ads over here and then you
  • 00:06:38
    filter by active status so they are
  • 00:06:41
    active ads and then you're going to see
  • 00:06:42
    ads that have been running for three
  • 00:06:44
    four five months sometimes even a year
  • 00:06:45
    and so and so what we do next is that we
  • 00:06:47
    click on on the ad we watch it we
  • 00:06:49
    understand what type of creative concept
  • 00:06:51
    it is is it a POV video is it a video
  • 00:06:53
    that involves B-rolls is it a video that
  • 00:06:56
    is just normal UGC right in many cases
  • 00:06:58
    it's a lot of B-rolls or scenes uh and
  • 00:07:01
    then we just go ahead and transcribe the
  • 00:07:02
    script and then we can just copy it so
  • 00:07:04
    we have a winning script which we can
  • 00:07:06
    study model and learn more from and this
  • 00:07:09
    is the exact same thing that you need to
  • 00:07:10
    do you need to do this copy the script
  • 00:07:12
    go on Chat GBT i like to use the 40
  • 00:07:14
    which is the more advanced version it's
  • 00:07:16
    a paid version pay for it it's like 20
  • 00:07:17
    bucks it's going to change your life
  • 00:07:19
    have Chad GBT do the work okay go here
  • 00:07:21
    and ask it to give you an ad breakdown
  • 00:07:23
    say "Hey this is the winning script Chad
  • 00:07:25
    GBT give me an ad breakdown the ad
  • 00:07:27
    framework explain the buying triggers
  • 00:07:30
    the required B-roll shots that I need to
  • 00:07:32
    reproduce this ad and just give me an
  • 00:07:34
    understanding of why this ad was working
  • 00:07:37
    and is a winner right?" And so give them
  • 00:07:39
    a bit more context and also one extra
  • 00:07:40
    thing that you can do is just literally
  • 00:07:42
    upload the ad you can go in here
  • 00:07:44
    download the ad you can download it and
  • 00:07:48
    you can literally get that drag it into
  • 00:07:50
    chat GBT and tell it the same exact
  • 00:07:52
    thing so that it's like super precise
  • 00:07:54
    you're not only giving it the script the
  • 00:07:55
    transcript but you're also giving it the
  • 00:07:58
    uh the uh whatever it's called the video
  • 00:08:00
    link okay so keep that in mind once you
  • 00:08:03
    have all of that the overall idea over
  • 00:08:05
    here is to have Chad GBT give you the
  • 00:08:07
    winning ad formula which has multiple
  • 00:08:09
    different types of components right
  • 00:08:11
    these four to be precise the ad
  • 00:08:13
    framework which looks something like
  • 00:08:14
    this and this is just for just a random
  • 00:08:16
    brand but it has you know introduction
  • 00:08:18
    by the founder highlighting the offer
  • 00:08:20
    personal experience uh with benefits
  • 00:08:22
    additional incentives call to action
  • 00:08:24
    with urgency it's basically just the
  • 00:08:26
    framework of the ad so that we have a
  • 00:08:28
    much better context on when we want to
  • 00:08:29
    recreate them the next thing that we
  • 00:08:30
    want to go after is having an ad
  • 00:08:32
    breakdown and this is something that
  • 00:08:34
    Chad GBT provided super super helpful i
  • 00:08:36
    just literally uploaded the video and
  • 00:08:38
    this is exactly what it gave me uh I
  • 00:08:41
    just combined the B-roll shots so that
  • 00:08:42
    to give the creative team more context
  • 00:08:44
    on hey this scene number one which is
  • 00:08:46
    from zero to three which is the hook is
  • 00:08:48
    exactly what you need to do uh uh and
  • 00:08:50
    this is exactly the type of B-roll that
  • 00:08:52
    you need to put together to that scene
  • 00:08:54
    because it's proven and it's working for
  • 00:08:55
    them right so hopefully you understand
  • 00:08:57
    what I mean and so you get you have the
  • 00:08:59
    scenes this is all done by Chbt and then
  • 00:09:01
    you can use uh the B-roll shots and you
  • 00:09:03
    can kind of combine them as you're
  • 00:09:04
    studying the winning ad next thing
  • 00:09:06
    buying triggers why are buying triggers
  • 00:09:08
    important well we need to understand
  • 00:09:09
    what are the detrimental factors that
  • 00:09:11
    allow conversions to happen in this case
  • 00:09:13
    this winning ad this is not even from Dr
  • 00:09:16
    squatch i think it's from uh Javi Coffee
  • 00:09:18
    or something like that they sell coffee
  • 00:09:20
    so in in their case they're making six
  • 00:09:23
    uh I forgot they're doing they're doing
  • 00:09:25
    shipping 10,000 15,000 units per day so
  • 00:09:27
    they're multiple uh oh they're a nine
  • 00:09:29
    figure company and so they're winning at
  • 00:09:31
    high value offer pattern interrupt hook
  • 00:09:34
    right personal transformation the
  • 00:09:36
    founder trusts the founder this guy over
  • 00:09:37
    here was literally on the hook and on
  • 00:09:39
    the ad simplicity convenience recurring
  • 00:09:41
    rewards urgency these are the components
  • 00:09:44
    and the buying triggers that need to be
  • 00:09:46
    in the ad to make it work if you start
  • 00:09:48
    just not doing all these things or maybe
  • 00:09:49
    you just choose one of them and you
  • 00:09:51
    don't put them together and then you ask
  • 00:09:53
    yourself why is my ad not working well
  • 00:09:54
    because you're not following the
  • 00:09:55
    framework okay so you need to follow the
  • 00:09:57
    framework next thing is B-rolls you need
  • 00:09:59
    to understand exactly what types of
  • 00:10:00
    shots you need to reproduce this winning
  • 00:10:03
    ad so let me just move forward to the
  • 00:10:04
    next step which is probably the most
  • 00:10:06
    important step overall whenever we
  • 00:10:08
    onboard a client um and we want to get
  • 00:10:10
    to that get them to that next level yes
  • 00:10:12
    we do all the research that I discussed
  • 00:10:14
    above but this is one of the most
  • 00:10:16
    important pieces of researches that we
  • 00:10:17
    do and this is literally for the editors
  • 00:10:20
    and the creative strategists and
  • 00:10:21
    internally just for the team to give
  • 00:10:23
    them the resources to reproduce winning
  • 00:10:24
    ads because if we can't do that then
  • 00:10:26
    what type of company or service am I
  • 00:10:29
    even providing right so we need to go in
  • 00:10:31
    here and funnel hack and and sorry not
  • 00:10:33
    funnel hack but study the winning ad
  • 00:10:35
    like I just explained for the 10th time
  • 00:10:36
    before but actually visually give you uh
  • 00:10:40
    or create a visual representation of the
  • 00:10:42
    steps that make the ad a winning ad so
  • 00:10:45
    what we like to do is create this like
  • 00:10:46
    little diagram this is the ad we're
  • 00:10:48
    going to divide it into ad segment right
  • 00:10:51
    the seconds by frame we literally
  • 00:10:53
    dissect it by seconds and I'll explain
  • 00:10:55
    why in just a second b-roll explanation
  • 00:10:57
    so there's always an explanation to the
  • 00:10:58
    B-roll then ad segment explanation this
  • 00:11:01
    is the ad segment and this is just an
  • 00:11:03
    explanation for the ad segment okay and
  • 00:11:05
    this is like the overall as you can see
  • 00:11:07
    there's a uh this line overall
  • 00:11:09
    represents the offer segment this line
  • 00:11:11
    overall represents the you know the hook
  • 00:11:13
    you get the point you get the point and
  • 00:11:15
    this goes on i just I just did not do it
  • 00:11:17
    all uh this is obviously uh not a
  • 00:11:19
    complete ad but it's like offers
  • 00:11:21
    features benefits uh um uh CTA right
  • 00:11:24
    there's multiple sections it just
  • 00:11:26
    doesn't fit on this entire diagram so I
  • 00:11:27
    just chose a couple of sections and and
  • 00:11:29
    ad segments okay so this is how you need
  • 00:11:31
    to distribute it why am I distributing
  • 00:11:33
    it or segmenting it by 5 seconds 3
  • 00:11:35
    seconds 2 seconds it's very simple a
  • 00:11:38
    winning ad retains okay it retains and
  • 00:11:41
    if uh viewers are retained and they
  • 00:11:43
    watch the entire ad guess what happens
  • 00:11:45
    facebook gives you cheaper CPMs you know
  • 00:11:47
    when you're complaining about your CPMs
  • 00:11:49
    and you're like why is my CPM $50 $100
  • 00:11:52
    why is can I bring it lower it's most
  • 00:11:54
    likely because the ad sucks okay yes
  • 00:11:57
    it's due to competition yes it's due to
  • 00:11:59
    market segments verticals industries
  • 00:12:01
    niches of course it's due to that but
  • 00:12:03
    overall if you create a winning ad that
  • 00:12:05
    just pumps in and and and retains people
  • 00:12:08
    then that alone allows you to decrease
  • 00:12:10
    all of your cost including your cost per
  • 00:12:11
    acquisition which is why you can scale
  • 00:12:13
    it in the first place okay so why is
  • 00:12:15
    this important it's important to
  • 00:12:17
    scientifically segment because how you
  • 00:12:19
    should see this is this ad is a winning
  • 00:12:21
    ad because it's able to retain customers
  • 00:12:24
    every 3 to 5 seconds if this wasn't a
  • 00:12:26
    winning ad you would probably lose me
  • 00:12:28
    and half it as I pitch the offer just
  • 00:12:31
    because the B-roll isn't the right one
  • 00:12:33
    these 3 seconds are too boring these
  • 00:12:35
    three other three seconds seconds are
  • 00:12:36
    maybe just not the right one that
  • 00:12:37
    resonates with the market which is why
  • 00:12:39
    we need to be super scientific and break
  • 00:12:41
    down everything by 3 seconds to two
  • 00:12:44
    second frames which is the attention
  • 00:12:45
    span that we have if you if I see a
  • 00:12:47
    video and I don't like it after 5
  • 00:12:49
    seconds I'm just going to scroll off and
  • 00:12:51
    and watch something else that's the
  • 00:12:52
    reality of the world we live in today so
  • 00:12:55
    this is really the main reason why you
  • 00:12:57
    need to segment everything do this do
  • 00:12:59
    this diagram recreate it do it for like
  • 00:13:01
    five 10 ads and I can almost guarantee
  • 00:13:03
    you i cannot guarantee anything but I
  • 00:13:04
    can promise you you're going to have a
  • 00:13:05
    much higher chance of finding the
  • 00:13:06
    winning ads okay so reproduce this
  • 00:13:08
    diagram let me just bring you through it
  • 00:13:10
    very quickly the hook right in this case
  • 00:13:12
    the founder on the floor being dramatic
  • 00:13:14
    founder on selfie cam saying he might
  • 00:13:17
    have done something very stupid very
  • 00:13:18
    dramatic and then the offer segment
  • 00:13:20
    right uh shot of uh of order received at
  • 00:13:23
    the doorstep shot of the whole bundle in
  • 00:13:26
    one shot right they're promoting the
  • 00:13:27
    offer and the bundle that they're
  • 00:13:28
    promoting shot of the most unique perks
  • 00:13:30
    of the offer right they're doing an app
  • 00:13:32
    offer right you know and you're
  • 00:13:34
    literally segmenting and you're just
  • 00:13:35
    giving this to the creative team do you
  • 00:13:36
    think this would be useful for your
  • 00:13:38
    editors the answer is yes so moving
  • 00:13:41
    forward what do we have to do moving
  • 00:13:43
    forward step number three gather the
  • 00:13:44
    necessary content to reproduce the
  • 00:13:47
    winners okay very very quick note before
  • 00:13:49
    proceeding with this video which I hope
  • 00:13:50
    is is of value to you i wanted just to
  • 00:13:53
    mention that you may or may not know
  • 00:13:54
    that we own Brandlex Media an e-commerce
  • 00:13:56
    growth agency we essentially partner
  • 00:13:57
    with with brands and we bring them from
  • 00:13:59
    seven uh to eight figures or from eight
  • 00:14:01
    figures to multiple eight figures of
  • 00:14:03
    course and so if you are stuck and you
  • 00:14:05
    feel like you're reaching a ceiling
  • 00:14:06
    because of a time resources uh you know
  • 00:14:08
    knowledge a creative foundation whatever
  • 00:14:10
    that reason is please feel free to book
  • 00:14:12
    a call if once again if you're a brand
  • 00:14:13
    doing at least $100,000 a month you'll
  • 00:14:15
    qualify for the for the call we can have
  • 00:14:17
    a call we can have a just a a normal
  • 00:14:19
    conversation and understand what's
  • 00:14:21
    actually stopping you what are the
  • 00:14:22
    bottlenecks what are the walls that
  • 00:14:24
    you're facing that is stopping you to
  • 00:14:25
    getting that to that 500k a month
  • 00:14:27
    million a month 2 million a month
  • 00:14:29
    whatever that number is okay so book a
  • 00:14:31
    call uh we'll have just a call and then
  • 00:14:33
    we'll explore the opportunity of
  • 00:14:34
    potentially partnering up but most
  • 00:14:35
    importantly it's going to be a valuable
  • 00:14:36
    call because we're going to share an
  • 00:14:38
    audit and and go through a lot of
  • 00:14:39
    different things together uh
  • 00:14:40
    specifically about your brand okay uh I
  • 00:14:42
    hope this is going to be valuable to you
  • 00:14:44
    and nothing i'll leave you to this video
  • 00:14:46
    and enjoy so what we do is that we
  • 00:14:48
    dissect and put together all the pieces
  • 00:14:51
    of B-rolls together into one document we
  • 00:14:53
    organize everything into one document if
  • 00:14:55
    it's not into the document which by the
  • 00:14:56
    way looks something like this you put
  • 00:14:58
    everything into like a 20 30 page dock
  • 00:15:00
    it is 20 30 pages it is long it takes
  • 00:15:03
    time but trust me it's something that
  • 00:15:04
    you do for a couple hours one day it
  • 00:15:06
    takes once and then this resource you
  • 00:15:08
    can use with all of the creator the
  • 00:15:10
    creators that you work with okay because
  • 00:15:11
    what you end up doing is that you
  • 00:15:13
    basically provide screenshots so they
  • 00:15:15
    visually understand exactly what they
  • 00:15:17
    need to reproduce and you give them like
  • 00:15:19
    a B-roll shot or sorry B-roll
  • 00:15:21
    explanation so they know exactly what's
  • 00:15:23
    the frame what's the mood what's the
  • 00:15:24
    emotion what is your goal with that
  • 00:15:26
    specific 10 to 15 second B-roll okay so
  • 00:15:29
    you send this to the creator and see you
  • 00:15:30
    say "Hey I need B-roll 3 i need B-roll
  • 00:15:32
    four i need B-roll 5 i need B-roll 6
  • 00:15:34
    with the afters or the before and afters
  • 00:15:36
    whatever you get the point so moving
  • 00:15:38
    forward once you have this document you
  • 00:15:40
    send to the send it to the creators and
  • 00:15:42
    this is typically what we ask for
  • 00:15:43
    depending on what type of ad we want to
  • 00:15:46
    reproduce we ask for two things the UGC
  • 00:15:48
    video itself if we wanted just a raw UGC
  • 00:15:51
    video just filmed uh non-stop and just
  • 00:15:53
    one person talking maybe you want them
  • 00:15:55
    to do a script it all depends on what
  • 00:15:57
    you found to work over here right it all
  • 00:15:59
    depends on that but in most cases we
  • 00:16:01
    like to do B-roll shots because it's it
  • 00:16:03
    gives us the highest leverage b-rolls
  • 00:16:04
    are pieces and scenes or uh pieces of
  • 00:16:07
    footage that are 10 to 15 second long of
  • 00:16:10
    people consuming the product promoting
  • 00:16:11
    it being happy with it being unhappy
  • 00:16:14
    without it drinking it unboxing it you
  • 00:16:16
    basically create unlimited pieces and
  • 00:16:18
    guess what it's cheap AF it's very very
  • 00:16:20
    cheap it's like 200 bucks for like 15 20
  • 00:16:23
    25 pieces of B-rolls and so what you end
  • 00:16:26
    up having is just a bunch of B-rolls
  • 00:16:27
    that you just put into a mega folder and
  • 00:16:29
    then you send all this to the team right
  • 00:16:31
    but before you send it to the team step
  • 00:16:33
    number four you create a winning ad doc
  • 00:16:36
    for the creative team because then it's
  • 00:16:37
    all scattered and it doesn't make any
  • 00:16:39
    sense and they're confused so compile
  • 00:16:41
    everything in an organized document that
  • 00:16:43
    contains everything that we discussed
  • 00:16:45
    above all the resources they need uh
  • 00:16:47
    need to be sent to the creative team so
  • 00:16:49
    you save them time okay if they spend
  • 00:16:51
    time doing the work of a creative
  • 00:16:53
    strategist you can't really scale right
  • 00:16:55
    this by the way all these things need to
  • 00:16:57
    be done by the person in charge of the
  • 00:16:59
    creative strategy right cmo uh like head
  • 00:17:01
    of performance creative strategist
  • 00:17:02
    whatever you want to call it and they
  • 00:17:04
    can spend the time on proven to work
  • 00:17:06
    concepts so they don't waste time and
  • 00:17:07
    they just spend time on what's proven to
  • 00:17:09
    work so what it is that you need to
  • 00:17:10
    provide an ad breakdown buy triggers
  • 00:17:13
    required bureaus and also another
  • 00:17:15
    required bureau the end result when you
  • 00:17:17
    receive the bureaus from the creators so
  • 00:17:19
    the folder that I just explained above
  • 00:17:21
    with the B-rolls winning ad inspiration
  • 00:17:23
    so they can take a look at the winning
  • 00:17:24
    ads the ad framework and the win script
  • 00:17:28
    the winning scripts okay and this is a
  • 00:17:31
    whole the holy grail of e-commerce you
  • 00:17:34
    need to praise this you need to praise
  • 00:17:35
    this and do this exact process for 5 10
  • 00:17:39
    15 20 ads as many winning ads as you can
  • 00:17:41
    because once you have that you're pretty
  • 00:17:43
    much set and this is the rinse and
  • 00:17:44
    repeat repeat repeat process rinse and
  • 00:17:46
    repeat you find the direct competitor
  • 00:17:48
    you study their winning proven ads you
  • 00:17:50
    break down the ad step by step you
  • 00:17:52
    gather the necessary B-rolls to make
  • 00:17:54
    this ad uh possible to reproduce the ad
  • 00:17:58
    add to the master winning ads document
  • 00:18:00
    and then send it to the creative team
  • 00:18:02
    and to the editors and guess what if you
  • 00:18:04
    send them especially this framework
  • 00:18:06
    alone this is super valuable if you just
  • 00:18:08
    also send them this chart please do
  • 00:18:11
    create it they are literally have a
  • 00:18:12
    blueprint on how they need to create ads
  • 00:18:14
    they just need to go and edit and add
  • 00:18:16
    the shots over here go here in the
  • 00:18:17
    folder drag it and drop it over here get
  • 00:18:19
    it from the folder and put it into the
  • 00:18:21
    uh into wherever they're doing their
  • 00:18:22
    their editing tool right and then of
  • 00:18:24
    course sync it with the scripts you're
  • 00:18:25
    literally giving the blueprint the gold
  • 00:18:27
    and printing money okay i can't express
  • 00:18:30
    how important this is this is the main
  • 00:18:32
    thing that gets you from five $10,000
  • 00:18:36
    days right with the mediocre kind of
  • 00:18:39
    small ads to find the big daddy winners
  • 00:18:42
    that pump in $100,000 and spend a month
  • 00:18:45
    at least one one ad spends basically a
  • 00:18:48
    lot and at scale and these are the ads
  • 00:18:50
    that typically retain and and and have a
  • 00:18:54
    low CPM have a low cost per click can
  • 00:18:56
    spend $10,000 a day right $5,000 a day
  • 00:19:00
    and then of course the whole idea with
  • 00:19:01
    the process that I just explained is
  • 00:19:04
    that sure you're always going to find
  • 00:19:06
    these winners and you're probably going
  • 00:19:07
    to find more than the big daddy winners
  • 00:19:10
    but we want to increase the chances of
  • 00:19:11
    finding the big daddy winners what if
  • 00:19:13
    instead of having one big winner you
  • 00:19:15
    have like 10 and you can you because you
  • 00:19:17
    understand the framework you're able to
  • 00:19:19
    reproduce many of them every single
  • 00:19:21
    month or every single week at the end of
  • 00:19:23
    the day one of the most important things
  • 00:19:25
    that you need to understand here is that
  • 00:19:27
    the most one of the most important
  • 00:19:29
    metrics is to calculate your win rate
  • 00:19:32
    this is a graph that we that we create
  • 00:19:34
    for our clients and this is what it
  • 00:19:36
    means 35% are to be determined these are
  • 00:19:38
    the ads that we need we need to wait to
  • 00:19:40
    determine results for 23% are break even
  • 00:19:43
    29% are actually a loss and 11% are
  • 00:19:47
    mediocre to big daddy winners okay and
  • 00:19:50
    so if if you just with the frame of mind
  • 00:19:52
    if you spend your time doing all this
  • 00:19:54
    research do you think you're going to
  • 00:19:56
    have a higher chance of actually getting
  • 00:19:58
    the big daddy uh winner the answer is
  • 00:20:00
    absolutely yes and are you going to
  • 00:20:02
    increase the ratio of winning ad the
  • 00:20:05
    answer to that is also yes okay if you
  • 00:20:07
    disagree leave unsubscribe because this
  • 00:20:09
    is how it works and this is really
  • 00:20:11
    really important and just to give you
  • 00:20:12
    some context what am I even doing here
  • 00:20:13
    what are these things we track every
  • 00:20:15
    single ad result or sorry ad creative
  • 00:20:17
    test that we put into the ad account so
  • 00:20:19
    if we put this test number two into the
  • 00:20:21
    ad account it goes here and we break it
  • 00:20:22
    down by messaging emotion avatar hook
  • 00:20:26
    avatar that we're targeting the hook the
  • 00:20:27
    messaging the copy the creatives these
  • 00:20:29
    are blank because it's a demo command
  • 00:20:31
    center so by the way there's a link down
  • 00:20:32
    below to this sheet if you want it has a
  • 00:20:34
    bunch of different things cro tracker
  • 00:20:36
    storyboards UGC uh creators ad copies
  • 00:20:39
    visuals super super helpful get there's
  • 00:20:41
    a link below sign up and you can receive
  • 00:20:43
    it so once we have all this data then we
  • 00:20:45
    of course track all the uh the ad
  • 00:20:47
    metrics and and test metrics over here
  • 00:20:49
    and then we make conclusions and we uh
  • 00:20:52
    essentially uh make uh generate these
  • 00:20:54
    graphs okay so we have always a visual
  • 00:20:56
    representation of how the ad did how did
  • 00:20:59
    the creative concept did how the ad
  • 00:21:00
    angle did all of these pieces put
  • 00:21:02
    together because at the end of the day
  • 00:21:03
    if you're not able to track these things
  • 00:21:05
    you might as well just like throw darts
  • 00:21:07
    and hope something sticks or whatever
  • 00:21:09
    the the the saying is whatever you get
  • 00:21:11
    the point so this video is done i hope
  • 00:21:13
    this was valuable and I really hope that
  • 00:21:15
    it gave you some inspiration or it
  • 00:21:17
    reassured you on maybe a thought that
  • 00:21:18
    you always had you know many times when
  • 00:21:20
    you're in entrepreneurship it's not it's
  • 00:21:22
    not that you're only alone maybe you're
  • 00:21:23
    even in a group of people but sometimes
  • 00:21:25
    you need to hear that thing that gets
  • 00:21:26
    you to that next level it reassures your
  • 00:21:28
    whatever the topic that you have in your
  • 00:21:30
    mind this is really really important at
  • 00:21:31
    least that's how I think but hey if you
  • 00:21:34
    want access to the sheet there's a link
  • 00:21:35
    down below super super useful it has a
  • 00:21:37
    daily report creative concepts creative
  • 00:21:40
    testing tracker it's just useful we use
  • 00:21:42
    it to scale brands to seven and eight
  • 00:21:43
    figures just get it second number two
  • 00:21:45
    before I end the video I know that I
  • 00:21:46
    spoke for a while if you are a brand
  • 00:21:48
    doing around plus or minus $100,000 a
  • 00:21:50
    month and you want to get get to that
  • 00:21:52
    next level uh you want to uh grow uh and
  • 00:21:55
    essentially have somebody help you with
  • 00:21:56
    the growth whether the goal is 500k a
  • 00:21:58
    month a million a month 5 million a
  • 00:22:00
    month whatever that number is book in a
  • 00:22:02
    call we're going to hop on a call give
  • 00:22:03
    you a free audit and then if there's
  • 00:22:05
    synergy by the end of the call we can
  • 00:22:06
    decide if there's an opportunity to do
  • 00:22:08
    business together if we of course still
  • 00:22:10
    have slots open to the agency we only
  • 00:22:12
    work with a dozen uh clients at the same
  • 00:22:13
    time okay booking a call see you there
  • 00:22:15
    and definitely see you in the next video
  • 00:22:17
    bye
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  • e-commerce
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