🖱️🔒Why Click Fraud Software ‘Click Guard’ Is Better Than ‘Clickcease’ And ‘PPC Protect’ Software?

00:29:50
https://www.youtube.com/watch?v=TYCCqOy2KCQ

摘要

TLDRIn this video, the speaker thoroughly reviews the merits of Click Guard over Click See for click fraud protection in PPC advertising. He explains that while many advertisers may feel the need for click fraud software, particularly in high-cost per click markets, not all are truly vulnerable to click fraud. The speaker, an owner of a PPC agency with extensive hands-on experience, emphasizes the importance of differentiating between brand and non-brand campaigns when employing click fraud prevention measures. He suggests that by using Click Guard, advertisers can better manage their campaigns by focusing on non-brand traffic while still allowing room for genuine brand traffic, thereby optimizing their campaign efficiency. The video also covers details on the risks associated with click fraud in specific markets, making the case for understanding your requirements before investing in software. Overall, it serves as a guide to making informed choices about PPC advertising and protecting against click fraud without compromising potential sales leads.

心得

  • 💡 Click fraud can inflate PPC costs significantly.
  • ⚖️ Click Guard allows selective blocking of fraudulent traffic.
  • 🛡️ Not all advertisers need click fraud software.
  • 📈 High-cost CPC markets are at higher risk for click fraud.
  • 💰 Bidding on brand terms captures misspelled searches.
  • 🚫 Click fraud protection should not impede brand traffic.
  • 🗂️ Use exact match keywords for better control in campaigns.
  • 🛠️ PPC strategies should focus on both advertising awareness and credibility.
  • 📊 Analyze search term data to optimize your brand campaigns.
  • 📖 Explore the speaker's blog for in-depth PPC strategies.

时间轴

  • 00:00:00 - 00:05:00

    The video discusses the advantages of Click Guard over ClickCease for PPC fraud protection, emphasizing the speaker's expertise from running a PPC agency with extensive client interaction with both software. The video aims to help viewers determine if they need click fraud protection and which tool suits their needs better.

  • 00:05:00 - 00:10:00

    Click fraud is highlighted as a significant concern primarily in certain niches, and many beginners are misled into believing they need expensive software due to aggressive marketing tactics. The speaker compares click fraud software to placebo effects and cautions against falling for this marketing trap.

  • 00:10:00 - 00:15:00

    In high CPC markets, the potential for click fraud increases, particularly for new entrants in competitive fields. The video provides examples of service markets where click fraud is more common, explaining that experienced PPC advertisers can mitigate its effects through strategic bidding and ad placement.

  • 00:15:00 - 00:20:00

    The necessity of brand advertising is emphasized, explaining how it protects against missing out on potential customers who search for a brand name. The speaker points out the importance of distinguishing between brand and non-brand traffic to optimize ad campaigns effectively.

  • 00:20:00 - 00:29:50

    Finally, Click Guard is praised for giving users more granular control over blocking fraudulent clicks, specifically allowing differentiation between brand and non-brand traffic, thus ensuring legitimate potential customers are not wrongly blocked during their research phase.

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思维导图

视频问答

  • What is click fraud?

    Click fraud refers to the illicit practice of artificially inflating the number of clicks on online ads, often leading to wasted budget for advertisers.

  • Why is Click Guard better than Click See?

    Click Guard allows you to control click fraud prevention at the ad group level, enabling you to block fraudulent traffic while allowing important brand traffic.

  • Do I really need click fraud software?

    Not everyone needs click fraud software; it's mostly beneficial for those in high CPC markets where fraud is prevalent.

  • In which markets is click fraud a problem?

    Click fraud is particularly an issue in service markets with high CPC, such as personal injury law, telephony services, and some e-commerce sectors.

  • How can I prevent click fraud while still capturing brand clicks?

    By using Click Guard, you can set controls to only analyze and block traffic on non-brand campaigns, ensuring legitimate brand traffic is not impeded.

  • What’s the difference between brand and non-brand campaigns?

    Brand campaigns target searches for your brand name specifically, while non-brand campaigns target broader keywords without direct brand mention.

  • Why should I bid on my brand terms?

    Bidding on brand terms can capture potential customers who might misspell your brand name or forget it, thus reducing the risk of losing sales.

  • What kind of advice does the speaker offer for PPC strategies?

    The speaker provides actionable strategies for effectively managing PPC campaigns and maximizing ROI, backed by experience from running a PPC agency.

  • What does the speaker recommend for high CPC markets?

    In high CPC markets, it's crucial to monitor click fraud carefully and employ smart bidding strategies to ensure profitability.

  • Where can I find more information on PPC strategies?

    More detailed strategies can be found on the speaker's blog at guaranteepppc.com/blog.

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  • 00:00:00
    today's video we're going to talk about
  • 00:00:01
    why click guard The Click PPC fraud
  • 00:00:05
    click fraud software
  • 00:00:07
    is better than the click sees click prod
  • 00:00:10
    software for PPC and PPC protect so if
  • 00:00:13
    you were kind of wondering which of
  • 00:00:14
    these softwares you should get
  • 00:00:21
    this video should answer not just in an
  • 00:00:24
    overall way in this video is made by
  • 00:00:26
    somebody who is a review Channel who
  • 00:00:29
    doesn't know anything about actual PPC
  • 00:00:31
    strategy and all this stuff it comes
  • 00:00:34
    from somebody who runs a PPC agency that
  • 00:00:36
    has had hundreds of clients try these
  • 00:00:39
    different softwares understand strategy
  • 00:00:42
    and the top one percent of people that
  • 00:00:44
    do PPC strategy to put it into
  • 00:00:46
    perspective if you even need the PPC
  • 00:00:48
    click fraud software for one but two
  • 00:00:51
    which of these softwares actually might
  • 00:00:53
    be the best option for you so anyway I'm
  • 00:00:55
    going to go into detail on all of this
  • 00:00:57
    on this particular video and we'll get
  • 00:00:59
    into it so if you've watched my other
  • 00:01:01
    videos about clickfrod software which if
  • 00:01:03
    you're considering clickfrog software
  • 00:01:05
    and you haven't used it yet I would
  • 00:01:07
    start off there by the way because
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    there's some fundamental things you need
  • 00:01:10
    to know about click software the the
  • 00:01:13
    quick and dirty on that is I mentioned
  • 00:01:15
    on my other videos I only have a couple
  • 00:01:18
    other videos about clickfrod software
  • 00:01:20
    but I mentioned it in general in these
  • 00:01:23
    other videos
  • 00:01:24
    click fraud is actually only a problem
  • 00:01:27
    in certain niches out there
  • 00:01:30
    what happens is
  • 00:01:33
    uh click sees has had a lot of funding
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    and put together this huge in-house
  • 00:01:41
    Terror Department which is their
  • 00:01:43
    marketing and advertising department
  • 00:01:44
    where they go out there and they email
  • 00:01:46
    people and they make you think the
  • 00:01:49
    reason why your PPC campaign results
  • 00:01:50
    suck is because you don't have their
  • 00:01:52
    click fraud software or you're having
  • 00:01:54
    click fraud and the reality is 98 of you
  • 00:01:57
    guys doing PPC it's not a problem or 95
  • 00:02:00
    or something or along those lines I
  • 00:02:02
    don't know the exact percentage but most
  • 00:02:04
    you guys don't even need the software to
  • 00:02:06
    begin with the clickfrod software and so
  • 00:02:08
    you know they get in under in your head
  • 00:02:10
    they know if they email you at the right
  • 00:02:12
    time and you're just frustrated enough
  • 00:02:14
    with your PPC at that time and you you
  • 00:02:17
    might just automatically assume your
  • 00:02:19
    problems related to click fraud and then
  • 00:02:21
    you get into paying for clickprod
  • 00:02:23
    software which
  • 00:02:24
    now it's like a placebo effect right
  • 00:02:26
    just like taking a a sugar pill uh
  • 00:02:30
    this this pill is supposed to make my uh
  • 00:02:32
    uh other member bigger you take it well
  • 00:02:35
    it really is big really uh uh if you did
  • 00:02:39
    that and you sold sugar peels to people
  • 00:02:40
    20 30 40 50 percent of the people would
  • 00:02:44
    think it would work would would work
  • 00:02:45
    itself by having nothing but sugar in
  • 00:02:47
    that pill
  • 00:02:48
    The Click fraud software is pretty much
  • 00:02:51
    the same way a lot of and I'll tell you
  • 00:02:53
    the truth you could type in Click fraud
  • 00:02:55
    snake it is Click fraud snake oil I made
  • 00:02:59
    a video about this but as well but if
  • 00:03:01
    you could type in Google is clickbroad
  • 00:03:03
    snake oil Reddit
  • 00:03:05
    there's other PPC experts out there who
  • 00:03:09
    you know in general give you a not just
  • 00:03:11
    my opinion on it but other people's
  • 00:03:13
    opinions you know how to just rely on
  • 00:03:15
    mine uh is it so uh
  • 00:03:18
    um snake oil and generally speaking the
  • 00:03:20
    general sentiment is that it is snake
  • 00:03:23
    oil because not just because of it can
  • 00:03:27
    be useful in certain situations but
  • 00:03:29
    specifically how it's marketed to people
  • 00:03:31
    who are novices
  • 00:03:32
    it's just like you know
  • 00:03:35
    a hot blonde goes in to get her car
  • 00:03:37
    fixed at the car mechanic the car
  • 00:03:39
    mechanic says
  • 00:03:41
    oh boy we're gonna make a killing on
  • 00:03:43
    this one you need Blake uh you need
  • 00:03:46
    blinker fluid you need uh you know um
  • 00:03:51
    a brand new uh tie rod uh filter all
  • 00:03:55
    this other and they just start
  • 00:03:57
    they're selling to you guys who aren't
  • 00:03:59
    in the know about PPC I solution a false
  • 00:04:03
    solution so anyway in the now what
  • 00:04:06
    markets where it is useful is where
  • 00:04:09
    you're gonna have a high CPC markets
  • 00:04:11
    particularly in service markets in the
  • 00:04:14
    e-commerce space there's so many clicks
  • 00:04:16
    basically that if they they had they
  • 00:04:18
    would have to click your ad so many
  • 00:04:19
    times for you to notice anything with
  • 00:04:22
    your overall PPC spend that it would
  • 00:04:24
    just be too hard to do because click
  • 00:04:25
    fraud takes effort it takes a network of
  • 00:04:28
    people or it takes ready something
  • 00:04:30
    called a botnet to do that and uh
  • 00:04:33
    effectively it's the more clicks you
  • 00:04:35
    have to do to you know drain someone's
  • 00:04:38
    budget the harder it becomes the more
  • 00:04:40
    expensive it becomes the higher the cost
  • 00:04:42
    per click you're paying
  • 00:04:44
    the easier it is to click fraud you if
  • 00:04:46
    you're paying 30 bucks per click and
  • 00:04:48
    you're a local market where you only get
  • 00:04:50
    several hundred clicks a month and you
  • 00:04:52
    can put together a network where you
  • 00:04:54
    could click someone's ads a couple
  • 00:04:56
    hundred times that takes out half of
  • 00:04:57
    your profits that could be the make or
  • 00:04:59
    break on whether you think your ads are
  • 00:05:01
    profitable or not and generally what
  • 00:05:03
    they do is when you first start out they
  • 00:05:05
    see someone new they already have a
  • 00:05:07
    system set up to click fraud the new
  • 00:05:10
    guys they click fraud the out of
  • 00:05:12
    their ads then they say oh Google
  • 00:05:14
    doesn't work and then they quit and then
  • 00:05:16
    they're done which is way cheaper which
  • 00:05:19
    it costs them still a lot of money to
  • 00:05:20
    put that click fraud system in place to
  • 00:05:22
    click fraud the person but way cheaper
  • 00:05:24
    than competing against all these new
  • 00:05:25
    guys in my market all the time who wants
  • 00:05:27
    to try Google ads by far so that's what
  • 00:05:30
    they do and they not only do that
  • 00:05:31
    they'll go in they've gotten
  • 00:05:33
    sophisticated they'll go in
  • 00:05:35
    click on your ad fill out a what looks
  • 00:05:38
    like a lead
  • 00:05:39
    and the leads basically so
  • 00:05:43
    you don't catch on that you've been
  • 00:05:44
    click fraud until way down the line and
  • 00:05:47
    you've looked at the lead quality and
  • 00:05:48
    the closing rate on your leads and all
  • 00:05:50
    that
  • 00:05:51
    so from that standpoint
  • 00:05:54
    um that well anyway that's where most of
  • 00:05:56
    the click prod comes sometimes they'll
  • 00:05:58
    try to click fraud you long term to
  • 00:06:00
    knock you out but more so it's about
  • 00:06:01
    click frauding you fast and up front to
  • 00:06:04
    get rid of you quickly because
  • 00:06:07
    even if it cost a lot of money in terms
  • 00:06:09
    of Click product front to get rid of you
  • 00:06:11
    not having another competitor for the
  • 00:06:13
    next five years is still cheaper than
  • 00:06:14
    that click fraud versus uh if you're
  • 00:06:17
    already established you know Google ADS
  • 00:06:19
    works if you start click frauding
  • 00:06:21
    somebody and their your performance goes
  • 00:06:23
    down for a month you're not just going
  • 00:06:24
    to stop you're going to say oh it's a
  • 00:06:26
    short-term thing so you're gonna have to
  • 00:06:27
    click fraud somebody for like six months
  • 00:06:29
    straight when they already probably
  • 00:06:31
    scaled up their ad budget already and
  • 00:06:33
    it's going to take a whole lot more
  • 00:06:35
    money in terms of resources to click
  • 00:06:36
    fraud the person so anyway long story
  • 00:06:39
    short if you are doing services
  • 00:06:43
    generally in the it's in service markets
  • 00:06:46
    where you'll get the super high cost per
  • 00:06:48
    clicks
  • 00:06:49
    um stuff like you know PPC Services is
  • 00:06:52
    one uh tell yo um uh
  • 00:06:56
    uh I uh virtual telephone services
  • 00:07:00
    um
  • 00:07:01
    Sales Training Services uh
  • 00:07:04
    you know higher a CEO executive
  • 00:07:07
    Outsourcing Services a lot of these
  • 00:07:10
    Professional Services as well as local
  • 00:07:11
    services like water damage restoration
  • 00:07:14
    and Pest Control you'll see in those
  • 00:07:17
    markets you'll see clicks 20 30 40 bucks
  • 00:07:21
    and some of these National Services like
  • 00:07:23
    the telephony services it can get up to
  • 00:07:25
    100 bucks a click just for one click
  • 00:07:28
    believe it or not and it's worth it
  • 00:07:30
    ultimately if you just set up your stuff
  • 00:07:32
    right otherwise Google wouldn't get away
  • 00:07:34
    with charging that much if you're
  • 00:07:36
    wondering why it's that high but anyway
  • 00:07:37
    the higher it is the more they could
  • 00:07:40
    drain from you for every single click
  • 00:07:42
    you could think about it this way every
  • 00:07:44
    single time that they got a click fraud
  • 00:07:46
    you given that Google has its own click
  • 00:07:47
    fraud systems
  • 00:07:49
    it's going to cost your competitor or
  • 00:07:51
    whoever's doing it to you money which
  • 00:07:53
    generally 99 of the time it's a
  • 00:07:54
    competitor doing it to you so it might
  • 00:07:57
    cost them
  • 00:07:58
    you know three dollars per click to
  • 00:08:00
    click fraud you so but if you're if
  • 00:08:03
    they're driving you thirty dollars for
  • 00:08:04
    every time they pay three dollars it's
  • 00:08:06
    you see the economics could potentially
  • 00:08:08
    work out there
  • 00:08:09
    so uh the higher the the more that you
  • 00:08:12
    that you have to pay for per click in
  • 00:08:14
    your Market the more likely it is that
  • 00:08:16
    somebody is going to be to be able to be
  • 00:08:18
    to successfully click fraud you maybe
  • 00:08:20
    nobody in your Market's doing that and a
  • 00:08:23
    lot of markets though where there's a
  • 00:08:25
    lot of there's a high CPC and there's a
  • 00:08:27
    lot of money on the line personal injury
  • 00:08:29
    law is one where it's a really big
  • 00:08:32
    problem
  • 00:08:33
    you'll get for sure someone to click for
  • 00:08:36
    try to flick click fraud you the first
  • 00:08:38
    few months of starting up your ads in a
  • 00:08:39
    personal injury space because if you
  • 00:08:41
    actually get Google ads to work in
  • 00:08:43
    personal or injury law and the decent
  • 00:08:45
    sized city you could make 30 million
  • 00:08:48
    dollars a year so of course there's
  • 00:08:50
    going to be people willing to do you
  • 00:08:52
    know weird to in order to just get
  • 00:08:54
    another 10 of the slice of the market
  • 00:08:56
    it's another three million dollars a
  • 00:08:58
    year in sales you don't think there will
  • 00:08:59
    there's at least one person in your
  • 00:09:01
    Market willing to do that to you which
  • 00:09:04
    they they're not going to get caught
  • 00:09:05
    there's no way they're going to get
  • 00:09:07
    caught it's like
  • 00:09:08
    the only limit is is somebody a bastard
  • 00:09:11
    one to do it and two do they have the
  • 00:09:14
    technical means to do it because that
  • 00:09:16
    still is a barrier and three or do they
  • 00:09:17
    have the money uh the money issue is no
  • 00:09:20
    longer there because you're talking
  • 00:09:21
    about a lot of money in it itself uh
  • 00:09:23
    technical wise well there's so much
  • 00:09:25
    money in itself that they can go hire
  • 00:09:26
    somebody who knows how to do it
  • 00:09:28
    and three are they a bastard well we we
  • 00:09:30
    know the jokes about lawyers so you know
  • 00:09:33
    in general of course just gonna probably
  • 00:09:35
    be one uh skeezy lawyer that would do
  • 00:09:37
    that so anyway if you're in a market
  • 00:09:39
    generally speaking if you're paying over
  • 00:09:41
    10 bucks a click
  • 00:09:43
    click fraud can be an issue it's not
  • 00:09:45
    going to be an issue in every case
  • 00:09:46
    certain niches that have high cost per
  • 00:09:48
    click have it and some don't I gave you
  • 00:09:51
    some examples uh where I've seen it
  • 00:09:54
    where it was a problem before so what
  • 00:09:56
    you have to do is you just got to do
  • 00:09:58
    what you know follow my videos to do the
  • 00:10:00
    PPC right once you know that you have
  • 00:10:03
    the right landing page you have the
  • 00:10:04
    right ads and you still can't get it to
  • 00:10:07
    work now click fraud software you can go
  • 00:10:09
    and explore and see if that's the weak
  • 00:10:11
    link
  • 00:10:13
    so if you're at a market that where you
  • 00:10:16
    need the click fraud software if we have
  • 00:10:17
    established this
  • 00:10:19
    click guard The Click fraud software
  • 00:10:22
    clickguard is a much better option for
  • 00:10:24
    making sure you're the you are only
  • 00:10:26
    blocking the type of traffic you need
  • 00:10:28
    and that is non-brand traffic
  • 00:10:32
    brand traffic is a key part of any
  • 00:10:34
    online advertising campaign as long as
  • 00:10:36
    your cpcs are not
  • 00:10:38
    or your as long as your brand terms are
  • 00:10:41
    not arbitrary and your cpcs are Sky High
  • 00:10:44
    which isn't most you as it's a key
  • 00:10:48
    um
  • 00:10:48
    and that the brand keywords that you
  • 00:10:51
    should be advertising on are a key part
  • 00:10:53
    of your to have an efficient sales
  • 00:10:55
    funnel for your company so I have a lot
  • 00:10:58
    of clients that fight me on this they
  • 00:10:59
    say I'm not going to pay for money for
  • 00:11:01
    people to click on my brand ad when they
  • 00:11:03
    search for me using my brand terms on
  • 00:11:05
    Google the reason why you are going to
  • 00:11:08
    actually advertise through Google search
  • 00:11:10
    ads and on your brand terms or brand
  • 00:11:13
    name trade name product names is because
  • 00:11:16
    if you're going to spend all this money
  • 00:11:17
    on online advertising to get somebody
  • 00:11:19
    who does not know about you to know
  • 00:11:21
    about you convinced to buy
  • 00:11:24
    all the way through the sales process up
  • 00:11:26
    to the point where they have to wait
  • 00:11:27
    till let's say they they get paid or
  • 00:11:30
    whatnot or ask their wife later on when
  • 00:11:32
    they go to buy
  • 00:11:33
    they're going to try to type in your
  • 00:11:35
    brand name or your product name all
  • 00:11:36
    excited to buy and a lot of times
  • 00:11:38
    they're not going to remember the exact
  • 00:11:39
    spelling of your brand name which if you
  • 00:11:42
    run brand ads you'll know what I'm
  • 00:11:43
    talking about because you can go into
  • 00:11:44
    your search query data report and you'll
  • 00:11:46
    see all the com all the misspellings of
  • 00:11:48
    your brand name they're in every
  • 00:11:50
    possible way imaginable even if you
  • 00:11:52
    think you have an easiest spell brand
  • 00:11:54
    name or easy to remember brand name
  • 00:11:55
    it'll still be screwed up a ton
  • 00:11:58
    in that situation where they're going to
  • 00:12:00
    buy at the last second and they type in
  • 00:12:02
    your brand name and get it a little bit
  • 00:12:03
    off and you don't show up right away and
  • 00:12:06
    you got all this other to click on
  • 00:12:07
    on Google
  • 00:12:09
    you're just begging to have somebody
  • 00:12:11
    that now has the money who knows they're
  • 00:12:14
    going to be buying a brand new broom
  • 00:12:16
    to just buy somebody else's broom at
  • 00:12:18
    that point in time so you wasted all
  • 00:12:19
    this time and money and effort to build
  • 00:12:21
    the perfect funnel to convince somebody
  • 00:12:23
    who wants a broom to want to buy a broom
  • 00:12:25
    the last second you didn't spend the
  • 00:12:27
    little extra money it would have took to
  • 00:12:29
    make sure that person can find you at
  • 00:12:31
    the last second right before they were
  • 00:12:32
    going to buy that in itself is just
  • 00:12:34
    arrogance and idiot uh being an idiot
  • 00:12:37
    basically so what I meant by this other
  • 00:12:40
    stuff is there are some situations where
  • 00:12:42
    you can't necessarily or wouldn't want
  • 00:12:44
    to maybe bid on your brand terms to give
  • 00:12:46
    you what example is in my market here
  • 00:12:49
    we run a PPC services for it I don't
  • 00:12:52
    want to bid on my brand terms back in
  • 00:12:53
    the day it wasn't the the case recently
  • 00:12:57
    Google figured out so many people are
  • 00:12:59
    searching for our brand that why don't
  • 00:13:01
    we just uh the people who want PPC
  • 00:13:03
    Services why don't we charge way more
  • 00:13:05
    money for that term given guaranteed PPC
  • 00:13:09
    is the name of our brand
  • 00:13:10
    guaranteed PPC is something that people
  • 00:13:13
    search when they're not just looking for
  • 00:13:15
    us but looking for PPC services so in
  • 00:13:19
    essence what they've done is they raised
  • 00:13:21
    the cost of bidding on guaranteed PPC as
  • 00:13:23
    a brand term for us to the point where
  • 00:13:25
    we had to pay twenty dollars a click to
  • 00:13:28
    get our brand out there
  • 00:13:30
    so and it is it's still worth it but if
  • 00:13:33
    you're in that type of situation you're
  • 00:13:34
    essentially having to pay for that
  • 00:13:35
    customer twice you had to pay for them
  • 00:13:37
    once to Market to them and get in front
  • 00:13:39
    of them the first time and then when
  • 00:13:41
    they go to buy you got to pay for them
  • 00:13:42
    again essentially doubling your
  • 00:13:45
    acquisition costs uh doubling your
  • 00:13:48
    acquisition costs at that point may not
  • 00:13:50
    be worth having the brand ad to make the
  • 00:13:53
    bottom of your sales funnel where they
  • 00:13:54
    go to buy at the last second worth it
  • 00:13:56
    for you so you have to just you know
  • 00:13:57
    weigh that out generally speaking if
  • 00:13:59
    you're paying 20 30 40 50 bucks a click
  • 00:14:01
    on a brand term that in it itself
  • 00:14:04
    generally where it becomes not worth it
  • 00:14:07
    but
  • 00:14:09
    out of all of our clients and all you
  • 00:14:11
    know literally every single client that
  • 00:14:13
    I've had we've never had to where their
  • 00:14:15
    brand terms were 20 bucks a click for
  • 00:14:18
    some reason
  • 00:14:19
    well it would make sense in our PPC
  • 00:14:21
    Market of course other PPC experts are
  • 00:14:24
    bidding for PPC services so everybody it
  • 00:14:26
    really bids up the price on our Market
  • 00:14:28
    but
  • 00:14:29
    this shouldn't be that you and for and
  • 00:14:31
    so for that for basically everybody
  • 00:14:33
    watching here you need to be betting on
  • 00:14:35
    your brand terms to make other
  • 00:14:37
    advertising you're doing
  • 00:14:40
    you know essentially work and you should
  • 00:14:41
    be looking at online advertising as
  • 00:14:43
    you're building a sales funnel you're
  • 00:14:45
    doing certain things to get awareness
  • 00:14:46
    you're doing certain things to build
  • 00:14:48
    credibility
  • 00:14:49
    and you know eliminate objections and
  • 00:14:53
    then close the sale and people will
  • 00:14:55
    click on one ad and find you one day to
  • 00:14:57
    get awareness and then click on another
  • 00:14:59
    ad one day to get reviews about your
  • 00:15:01
    company and then click on an ad one day
  • 00:15:02
    to compare you to competitors and then
  • 00:15:04
    click on an ad you know and you can set
  • 00:15:06
    up a whole system in that once depending
  • 00:15:08
    on what part of the uh uh you know stage
  • 00:15:12
    of buying somebody else into your Market
  • 00:15:13
    you're going to have a message that's
  • 00:15:14
    that caters to them
  • 00:15:17
    and so if you don't have the brand ads
  • 00:15:19
    at the bottom part of the sales funnel
  • 00:15:20
    before they buy you're gonna have a
  • 00:15:22
    leaky funnel and you're going to end up
  • 00:15:23
    making the overall top of the Year Final
  • 00:15:25
    West way less efficient without the
  • 00:15:27
    bottom of the funnel
  • 00:15:29
    you know to where there's no holes in
  • 00:15:31
    the bottom of the funnel so why do I
  • 00:15:33
    bring that up is
  • 00:15:36
    to make it so therefore
  • 00:15:38
    brand terms are a key part of to get an
  • 00:15:42
    online advertising program for your
  • 00:15:44
    company
  • 00:15:45
    to work efficiently and to work well and
  • 00:15:47
    get the full amount from it and get
  • 00:15:49
    overall more from an ad budget than you
  • 00:15:52
    could have got otherwise and so what
  • 00:15:55
    these click fraud software is Click C
  • 00:15:57
    some PPC protect don't do is they don't
  • 00:15:59
    let you to differentiate who you want to
  • 00:16:02
    be to uh block or consider blocking
  • 00:16:06
    versus not down specifically at the ad
  • 00:16:10
    group level so I don't want to be
  • 00:16:12
    running a clicks prod software and then
  • 00:16:14
    click cease decides because a lot of
  • 00:16:16
    this is done on the IP address level
  • 00:16:18
    they're looking at the IP address of all
  • 00:16:20
    the people coming to your website and
  • 00:16:22
    then they say hey look this person who
  • 00:16:24
    came from
  • 00:16:28
    129.26.24.168 he came to the website
  • 00:16:30
    once before and he only stayed 10
  • 00:16:33
    seconds and he's trying to come to the
  • 00:16:34
    site again block well
  • 00:16:37
    as you know from what I just explained
  • 00:16:39
    to you the really good PPC advertisers
  • 00:16:41
    out there they're going to be running a
  • 00:16:43
    funnel they're not going to just try to
  • 00:16:44
    sell you
  • 00:16:45
    either immediately or none at all
  • 00:16:46
    because people don't think and decide
  • 00:16:48
    like that and the more expensive your
  • 00:16:50
    product or service is the longer the
  • 00:16:52
    time it's going to be from the time that
  • 00:16:54
    they initially do the research on you or
  • 00:16:55
    in your Market in general and buy
  • 00:16:59
    so with that said
  • 00:17:03
    if you're going to look at uh trying to
  • 00:17:07
    block somebody from coming back to your
  • 00:17:09
    site again which would pretty much
  • 00:17:10
    guarantee that if somebody's trying to
  • 00:17:12
    click on your ad more than once and
  • 00:17:13
    click fraud you that way obviously that
  • 00:17:15
    would block it but by doing that you're
  • 00:17:17
    also blocking the people who are going
  • 00:17:19
    to want naturally want to come back to
  • 00:17:21
    your site again because they need to
  • 00:17:22
    come to your site several times
  • 00:17:23
    naturally to decide if they're going to
  • 00:17:26
    do business with you and just in general
  • 00:17:28
    do business with you in general so as it
  • 00:17:32
    comes to that I don't care if they've
  • 00:17:34
    been to my site 50 times for my brand
  • 00:17:37
    terms
  • 00:17:38
    because every single time they search
  • 00:17:39
    for my brand name and got to my site
  • 00:17:41
    they're going to be two or three times
  • 00:17:42
    more likely to buy every time they've
  • 00:17:44
    been to that typed in my brand keyword
  • 00:17:47
    clicked on my ad and come to my site and
  • 00:17:50
    buy and a lot of times
  • 00:17:51
    it is going to be they're going to come
  • 00:17:53
    back to your site and type in your brand
  • 00:17:55
    name and come to your site multiple
  • 00:17:56
    times before they buy I don't want to
  • 00:17:58
    run a click fraud analysis on people
  • 00:18:01
    typing in my brand name to come to my
  • 00:18:03
    site because in general the search
  • 00:18:06
    Behavior too much is that they're going
  • 00:18:08
    to be coming back multiple times and the
  • 00:18:10
    click fraud software is going to block
  • 00:18:12
    my opportunity going back to what I said
  • 00:18:14
    before a lot of these people can't
  • 00:18:15
    remember what the brand name how it's
  • 00:18:17
    spelled or what it exactly is it's going
  • 00:18:19
    to be able to help the person along that
  • 00:18:22
    typed it in wrong Google through the
  • 00:18:24
    brand keywords I have helped me guide
  • 00:18:26
    them back to my website I don't want
  • 00:18:28
    anybody getting away from somebody
  • 00:18:30
    typing in my brand name and buying from
  • 00:18:32
    me so with
  • 00:18:34
    clip guard you can actually decide down
  • 00:18:37
    to the ad group level what you want to
  • 00:18:39
    run a click broad analysis on and what
  • 00:18:40
    you do not it's so you could just run
  • 00:18:42
    the click fraud analysis on non-brand
  • 00:18:45
    campaigns
  • 00:18:46
    non-brand keywords and if you run all
  • 00:18:49
    your keywords in exact match basically
  • 00:18:51
    this works very very well because you
  • 00:18:54
    won't because a lot of people don't
  • 00:18:55
    realize if you look at your Search terms
  • 00:18:57
    data in your account brand keywords will
  • 00:19:00
    show up you know if you're if you're
  • 00:19:02
    selling brooms for sale going back to my
  • 00:19:04
    previous example uh they'll type in your
  • 00:19:07
    brand name and then brooms for sale and
  • 00:19:09
    then even though your keyword was brims
  • 00:19:10
    for sale you'll get a brand somebody who
  • 00:19:13
    typed in your brand name with brims for
  • 00:19:15
    sale
  • 00:19:16
    to have the and the ad triggered for
  • 00:19:18
    that particular keyword that did not
  • 00:19:19
    have the brand keyword in it so if you
  • 00:19:21
    had a click fraud software going on your
  • 00:19:23
    site that person who
  • 00:19:25
    ultimately was a brand Searcher was
  • 00:19:27
    blocked as well if you're and that would
  • 00:19:29
    happen if you're running like phrase
  • 00:19:30
    match or broad match which I don't even
  • 00:19:32
    think anybody should do broad match
  • 00:19:34
    anyway and I have a video about that if
  • 00:19:36
    you want to know more about that but in
  • 00:19:38
    general if you run all your keywords in
  • 00:19:39
    exact match people typing in your brand
  • 00:19:42
    name or and some variation maybe they'll
  • 00:19:44
    type in your brand name and then a
  • 00:19:45
    product name or brand name and then what
  • 00:19:47
    you sell or whatever
  • 00:19:49
    that's all confined to a specific brand
  • 00:19:51
    campaign that you have
  • 00:19:53
    and then with that you can make sure
  • 00:19:56
    the people that want to type in your
  • 00:19:57
    brand name to find you they can do it as
  • 00:19:59
    many times as they want or as the rest
  • 00:20:01
    of your campaigns that are non-brand
  • 00:20:03
    keyword related you can Define that they
  • 00:20:05
    can only come to my site once and once
  • 00:20:08
    only and so what we would do a lot of
  • 00:20:10
    times with
  • 00:20:12
    for instance in the water damage
  • 00:20:13
    restoration space on the local market
  • 00:20:15
    which click fraud there's a big problem
  • 00:20:18
    of Click fraud in that market
  • 00:20:19
    specifically
  • 00:20:21
    we would make sure that again if they're
  • 00:20:24
    typing in water damage restoration
  • 00:20:25
    they're not typing in our client's brand
  • 00:20:27
    keyword they either have to come to that
  • 00:20:29
    site and call right away or not and
  • 00:20:30
    mainly that is because they're not going
  • 00:20:33
    to have to come back to my site multiple
  • 00:20:35
    times to decide if they're going to call
  • 00:20:36
    so to eliminate
  • 00:20:39
    to you know weighing you know the
  • 00:20:41
    different things here that we have to
  • 00:20:42
    weigh
  • 00:20:43
    we want to block all the click fraud
  • 00:20:45
    people from clicking on our ads and
  • 00:20:47
    racking up a 30 cost per click every
  • 00:20:48
    time one of our competitors clicks our
  • 00:20:50
    ads we'll make it harder for them to
  • 00:20:52
    click fraud Us by just making sure that
  • 00:20:54
    from one IP address they can only come
  • 00:20:56
    to our site one time from a non-brand
  • 00:20:58
    search if they want to come back to our
  • 00:21:00
    site from a brand search which it's not
  • 00:21:02
    30 bucks a click anymore it's like a
  • 00:21:04
    dollar a click
  • 00:21:06
    then they can come back as many times
  • 00:21:08
    and say why and if somebody's going to
  • 00:21:09
    click fraud you they're going to click
  • 00:21:10
    fraud you on the expensive keywords not
  • 00:21:12
    the cheap brand keyword so therefore you
  • 00:21:13
    don't have to scrutinize the brand
  • 00:21:15
    traffic anyway
  • 00:21:17
    uh with all that said uh to all another
  • 00:21:21
    thing to consider here if somebody
  • 00:21:22
    really does need to come back to your
  • 00:21:24
    site many many times to buy you a really
  • 00:21:26
    expensive product
  • 00:21:28
    uh with that said you don't want to use
  • 00:21:32
    click fraud software at all because
  • 00:21:34
    again these click fraud softwares go on
  • 00:21:37
    hey people should only be able to come
  • 00:21:39
    to the site multiple times and then
  • 00:21:40
    we're blocking them from seeing our ads
  • 00:21:42
    and if they come need to come back to
  • 00:21:43
    your site multiple times before they
  • 00:21:45
    decide because you have a next very
  • 00:21:46
    expensive product that's also probably
  • 00:21:48
    very technical then you're not going to
  • 00:21:51
    want to necessarily use click fraud
  • 00:21:53
    software so click fraud software is good
  • 00:21:55
    in high CPC markets like I said
  • 00:21:58
    and service markets where you pretty
  • 00:22:00
    much generally are going to decide
  • 00:22:01
    whether you're going to contact that
  • 00:22:03
    company by phone by email or not
  • 00:22:06
    and with that
  • 00:22:08
    after they've came to your site and they
  • 00:22:10
    didn't decide to call you or email you
  • 00:22:12
    you can block them and then that becomes
  • 00:22:14
    a pretty good method of getting rid of
  • 00:22:15
    the competitors that are trying to click
  • 00:22:17
    on your ads fraudulently in the
  • 00:22:19
    situations we're talking about Products
  • 00:22:22
    technical products but they have to come
  • 00:22:23
    back to your site many times before they
  • 00:22:24
    decide to buy click fraud software isn't
  • 00:22:26
    good because they just you know again
  • 00:22:29
    they have to come back to your site many
  • 00:22:30
    times so it's hard to differentiate in
  • 00:22:32
    other words the fraud clicks versus the
  • 00:22:34
    legitimate clicks when the legitimate
  • 00:22:37
    people have to come back to the site
  • 00:22:38
    many times so differentiating a fraud
  • 00:22:40
    click from a legitimate click is too
  • 00:22:42
    hard not to mention again the cost per
  • 00:22:45
    click is very low they're not very
  • 00:22:47
    likely to do it to you in the first
  • 00:22:48
    place because the cost to give you to
  • 00:22:50
    click fraud you in the first place would
  • 00:22:52
    be so high that they're probably not
  • 00:22:54
    going to do it there's a there certainly
  • 00:22:56
    is a certain cost to click fraud you for
  • 00:22:59
    every fraudulent click they're going to
  • 00:23:01
    give you and if you're paying a dollar
  • 00:23:02
    per click or two dollars per click it
  • 00:23:05
    just certainly the math doesn't work out
  • 00:23:06
    a lot of times to do it to you whereas
  • 00:23:08
    you you're paying twenty dollars thirty
  • 00:23:10
    dollars a click like I said it is so
  • 00:23:13
    in summary click guard is better because
  • 00:23:16
    you can actually Define which ad groups
  • 00:23:19
    you want to apply your click fraud
  • 00:23:21
    blocking to and you can relegate that to
  • 00:23:24
    non-brand campaigns so that brand
  • 00:23:26
    campaigns from people want to come back
  • 00:23:28
    to you and find you given that's a
  • 00:23:29
    important part of creating a sales
  • 00:23:31
    funnel uh for your brand through you
  • 00:23:33
    know the advertising that you're doing
  • 00:23:34
    that you don't block people at the last
  • 00:23:37
    second that are trying to come buy from
  • 00:23:38
    you but and if you need to have and
  • 00:23:42
    click fraud is a problem in your Market
  • 00:23:44
    you can actually still do it and not do
  • 00:23:47
    it on your brand games brand campaigns
  • 00:23:49
    do it on your non-brand campaigns and do
  • 00:23:52
    pretty much what most of my clients are
  • 00:23:53
    doing like I said is
  • 00:23:56
    IP address or user from one IP address
  • 00:23:59
    can only see and click on my ad once
  • 00:24:01
    after that they're not going to be able
  • 00:24:03
    to click on our ads again and that is a
  • 00:24:05
    way to mitigate a lot of the click fraud
  • 00:24:08
    that would happen in a high CPC service
  • 00:24:10
    type Market where click fraud actually
  • 00:24:13
    is occurring in your Market if that
  • 00:24:15
    makes sense so
  • 00:24:16
    anyway I know there's a lot of other
  • 00:24:18
    things I could have covered here but
  • 00:24:20
    from a practical standpoint
  • 00:24:24
    this is the main thing that people are I
  • 00:24:27
    see are screwing up on as it comes to
  • 00:24:29
    click fraud there are certain times
  • 00:24:31
    where somebody has to come back to your
  • 00:24:32
    site many many times you can't use click
  • 00:24:34
    fraud in a situation where legitimately
  • 00:24:37
    they either have to contact you or not
  • 00:24:39
    and you could be blocking people if they
  • 00:24:42
    don't respond to you right away and so
  • 00:24:45
    that they can't come back again click
  • 00:24:46
    fraud software can help if you've got
  • 00:24:49
    actual clip fraud happening in your
  • 00:24:50
    Market but still
  • 00:24:53
    you want to not do that on your brand
  • 00:24:54
    campaigns because that'll mitigate any
  • 00:24:57
    gains you get from blocking the click
  • 00:24:58
    fraud by making it harder for people at
  • 00:25:01
    the last second to find you by through
  • 00:25:03
    your brand name and the misspelling of
  • 00:25:05
    the brand name and so forth that the
  • 00:25:07
    legal names that they may search for you
  • 00:25:09
    that way that you have
  • 00:25:12
    and so the other stuff there's a lot of
  • 00:25:14
    other stuff that is different about
  • 00:25:16
    click season PPC prep Tech The Click
  • 00:25:18
    guard but for my professional experience
  • 00:25:20
    it's that it's the BR
  • 00:25:23
    applying the click fraud software to a
  • 00:25:26
    brand campaign or not using a brand
  • 00:25:27
    campaign you should use a brand campaign
  • 00:25:29
    and then you should exclude clickfrod
  • 00:25:31
    software from the brand campaign
  • 00:25:33
    if you think you got click fraud in your
  • 00:25:36
    Market
  • 00:25:36
    and um so that is why I would use click
  • 00:25:40
    fraud or click art versus qixies and PPC
  • 00:25:43
    protect I won't go through all this
  • 00:25:45
    stuff again
  • 00:25:46
    I think you got the general idea here
  • 00:25:48
    most of you guys don't need it if you
  • 00:25:50
    need it click guard is the one don't
  • 00:25:52
    apply it to your brand campaign to use
  • 00:25:54
    exact match so that all your brand
  • 00:25:55
    searches are relegated to your brand
  • 00:25:57
    campaign and uh for the most part
  • 00:26:01
    of course on your non-brand if you can
  • 00:26:03
    you're in a market where you're doing
  • 00:26:04
    lead generation you can block people
  • 00:26:06
    from coming and back and seeing and
  • 00:26:07
    clicking on your ad a second or third or
  • 00:26:09
    fourth time using your clip guard
  • 00:26:11
    against your non-brand campaigns
  • 00:26:14
    I hope you enjoyed this video I have a
  • 00:26:16
    lot of other videos on this channel
  • 00:26:17
    about other PPC strategies where you can
  • 00:26:20
    make a lot of money with PPC
  • 00:26:22
    I don't know of any other information on
  • 00:26:25
    YouTube that has as much actionable
  • 00:26:27
    advice as I give on this channel about
  • 00:26:28
    how to make money with Google ads PPC uh
  • 00:26:31
    Facebook ads and so forth so therefore
  • 00:26:33
    if you want to make a ton of money with
  • 00:26:34
    PPC you should definitely subscribe and
  • 00:26:37
    follow and try the stuff that I'm giving
  • 00:26:38
    you on this channel as this is the exact
  • 00:26:40
    stuff that we're using at our VPC agency
  • 00:26:42
    and finding that works through the heavy
  • 00:26:44
    testing that we're on uh doing on an
  • 00:26:46
    ongoing basis and we also give you the
  • 00:26:48
    stuff to stay away from that's causing
  • 00:26:50
    you to lose money that's lost our
  • 00:26:52
    clients money through the testing that
  • 00:26:53
    we've done on an ongoing basis because
  • 00:26:55
    we give it to you here on this channel
  • 00:26:56
    such as
  • 00:26:58
    The Click fraud software and what we
  • 00:27:00
    mentioned about brand campaigns and all
  • 00:27:03
    that jazz of this particular video If
  • 00:27:05
    you like this video I would appreciate
  • 00:27:06
    it if you would give it a like and uh
  • 00:27:08
    with that if you want more information
  • 00:27:09
    on how to build PPC campaigns the way
  • 00:27:12
    that we build them at rppc agency to
  • 00:27:14
    guarantee our clients results since
  • 00:27:16
    that's what we do at our firm you can
  • 00:27:18
    find our blog at guarantypppc.com blog
  • 00:27:21
    where I have written a personal blog
  • 00:27:23
    there where we go over the exact way
  • 00:27:24
    that we set up campaigns for clients
  • 00:27:26
    that guarantee results and will beat
  • 00:27:28
    your competitor essentially every time
  • 00:27:29
    so if you're looking for supplemental
  • 00:27:32
    information more detailed step-by-step
  • 00:27:34
    stuff versus the high level stuff we
  • 00:27:36
    cover on this channel you can find it
  • 00:27:37
    extra information there
  • 00:27:40
    if you have any questions about any of
  • 00:27:42
    this stuff clickfrog software that
  • 00:27:43
    you're considering you know any about
  • 00:27:45
    any of these softwares leave me a
  • 00:27:46
    comment bump down below I get back to
  • 00:27:48
    every single person who leaves me a
  • 00:27:49
    comment on this channel
  • 00:27:51
    uh last thing I want to mention is we
  • 00:27:52
    have a brand new PPC program at our firm
  • 00:27:55
    where we're offering TurnKey PPC
  • 00:27:56
    campaigns where if we've done uh real
  • 00:27:59
    real well in a market you're looking to
  • 00:28:01
    use the exact same campaign that we did
  • 00:28:03
    for that market to start up a business
  • 00:28:05
    in that same Market assuming that
  • 00:28:07
    there's no conflict of interest there
  • 00:28:08
    you're in a different Geographic Market
  • 00:28:10
    or territory or whatnot you can actually
  • 00:28:13
    get from us the exact campaign so in
  • 00:28:14
    other words we will manage your
  • 00:28:16
    campaigns we will give you the campaigns
  • 00:28:17
    and ads that already generate millions
  • 00:28:19
    of dollars in sales and you know
  • 00:28:21
    profitably in that market so you could
  • 00:28:23
    use that exact same setup for your own
  • 00:28:25
    campaigns that you run in that same
  • 00:28:27
    market so essentially you could start up
  • 00:28:29
    a business use our campaigns Outsource
  • 00:28:31
    the work to somebody else and have a
  • 00:28:33
    business that's already profitable
  • 00:28:34
    basically right away
  • 00:28:36
    there's also product campaigns or
  • 00:28:39
    e-commerce campaigns that we've run for
  • 00:28:40
    e-commerce businesses that the company
  • 00:28:43
    fundamentally has shifted to something
  • 00:28:44
    else and the campaign still would work
  • 00:28:46
    to this day if you want to start up an
  • 00:28:48
    e-commerce business we could give you
  • 00:28:49
    campaigns that you could used to start
  • 00:28:52
    up a business and not have to go through
  • 00:28:54
    the hassle of setting up and learning
  • 00:28:56
    and testing all the PPC campaigns that
  • 00:28:58
    you would set up for yourself to find
  • 00:29:00
    out what works just use what we know
  • 00:29:02
    already works that we've ran before so
  • 00:29:04
    if you're interested in that type of
  • 00:29:05
    thing you can see what markets we've got
  • 00:29:08
    proven results in and the estimated
  • 00:29:10
    results for those markets if you contact
  • 00:29:11
    our firm maybe we have also a market
  • 00:29:14
    where we're doing we've gotten results
  • 00:29:17
    at multi-million dollar a year sales
  • 00:29:19
    result said that you're already in right
  • 00:29:21
    now and would you know you're pretty
  • 00:29:23
    much hit the jackpot reaching out to us
  • 00:29:25
    and then just using what we're already
  • 00:29:27
    using for that market so if you're
  • 00:29:29
    interested in that reach out to our firm
  • 00:29:31
    I'll wrap it up with that hope you
  • 00:29:33
    enjoyed this video and I hope to see on
  • 00:29:35
    my next video where we have another
  • 00:29:36
    great strategy for you to be able to
  • 00:29:38
    make some more money with PPC
  • 00:29:40
    see you there
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