Wpromote + Klipsch Client Marketing Success Story

00:01:49
https://www.youtube.com/watch?v=1UPTL-SbZ6U

摘要

TLDRKlipsch, established in 1946, is dedicated to delivering the live music experience at home. They partnered with Wpromote to enhance their marketing efforts, resulting in improved customer engagement and record sales growth. This collaboration has fostered a long-term relationship focused on mutual success, reflecting Klipsch's commitment to its legacy in the audio industry, akin to Harley-Davidson's status in motorcycles.

心得

  • 🎶 Klipsch aims to replicate live music at home.
  • 🤝 Partnership with Wpromote enhances marketing strategies.
  • 📈 Sales growth is significant and record-breaking.
  • 💡 Collaboration fosters innovative thinking.
  • 🔄 Long-term relationship with Wpromote is valued.
  • 🎯 Targeting the right customers leads to higher conversions.
  • 🏆 Klipsch is committed to its founder's legacy.
  • 🚀 Direct sales are growing faster than any other category.
  • ❤️ Klipsch values a genuine partnership with agencies.
  • 🔊 Klipsch is a leader in the audio industry.

时间轴

  • 00:00:00 - 00:01:49

    Klipsch, founded in 1946, aims to replicate the live music experience at home. They sought a partner who would challenge them and enhance their customer engagement, leading them to Wpromote. Wpromote provided the expertise Klipsch lacked, encouraging innovative thinking and new success metrics. The partnership resulted in attracting the right audience, significantly increasing customer engagement and sales, with direct sales growing faster than any other category in their enterprise. Klipsch values a long-term relationship with an agency that shares their passion for the brand, akin to Harley-Davidson's status in the motorcycle industry, and they strive to uphold their founder's legacy of delivering live music experiences to customers.

思维导图

视频问答

  • What is Klipsch known for?

    Klipsch is known for premium audio products that aim to bring the live music experience into homes.

  • When was Klipsch founded?

    Klipsch was founded in 1946.

  • What was Klipsch's goal in partnering with Wpromote?

    Klipsch aimed to enhance their marketing strategies and improve customer engagement.

  • How has the partnership with Wpromote impacted Klipsch's sales?

    The partnership has led to significant growth in direct sales and higher conversion rates.

  • What type of relationship did Klipsch seek with an agency?

    Klipsch sought a long-lasting, collaborative relationship with an agency that genuinely cares about their brand.

  • How does Klipsch view its legacy?

    Klipsch takes pride in continuing the legacy of its founder, who aimed to bring the live music experience home.

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  • 00:00:01
    Klipsch is a premium audio company that was founded in 1946
  • 00:00:04
    with one goal in mind
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    and that was to bring the live music experience into the home.
  • 00:00:09
    I've worked with other agencies in the past that kind of had a set it and forget it mentality.
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    We wanted someone who would actually push us to not only be better to ourselves
  • 00:00:17
    but to our customers.
  • 00:00:18
    And that's where we came across Wpromote.
  • 00:00:20
    Wpromote brought a level of expertise that we did not have
  • 00:00:24
    and Wpromote has pushed us to be better at what we do,
  • 00:00:28
    to think differently than we've ever thought
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    and to measure the success in a way that we've never measured.
  • 00:00:33
    One of the greatest highlights of the first year of our partnership is seeing
  • 00:00:42
    which suggests that not only do we bring new people to meet our brand
  • 00:00:47
    we're bringing the right people to meet our brand
  • 00:00:48
    and they're converting in a much higher rate.
  • 00:00:50
    So our engagement with customers are great
  • 00:00:52
    response is great but our sales are through the roof
  • 00:00:54
    Our direct sales are growing at the fastest rate of
  • 00:00:58
    any category of business in our entire enterprise.
  • 00:01:00
    We were looking for an agency that will challenge us
  • 00:01:03
    We wanted someone that we could partner with
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    Someone we could work together with
  • 00:01:07
    and someone that we won't have put out an RFP every two years
  • 00:01:10
    We wanted someone that, we knew this is a long-lasting, profitable relationship on both ends
  • 00:01:16
    who actually cared about the brand,
  • 00:01:18
    just like our customers do.
  • 00:01:19
    Harley-Davidson is to motorcycles what Klipsch is to the audio industry
  • 00:01:24
    and people believe in us They know how we got started
  • 00:01:27
    They know that we had a founder that believed in bringing the live music experience home
  • 00:01:31
    and we try and continue that legacy with great pride every single day that we go to work.
标签
  • Klipsch
  • Wpromote
  • audio
  • marketing
  • partnership
  • sales growth
  • customer engagement
  • legacy
  • premium audio
  • live music experience