Special Lecture by Fredrik Johansson, IKEA Korea CEO& CSO ｜ PART 1. Lecture

00:42:34
https://www.youtube.com/watch?v=L3pLD_4G-ac

摘要

TLDRM. Frederick Johansson, PDG d'Ikea Corée, a présenté les initiatives d'Ikea en matière de durabilité lors d'un événement à l'Université de Corée. Il a souligné l'importance de la durabilité dans le modèle commercial d'Ikea, qui vise à devenir climatiquement positif d'ici 2030. Johansson a discuté des efforts d'Ikea pour utiliser 100% d'énergie renouvelable, réduire les déchets et promouvoir des produits durables. Il a également abordé l'engagement d'Ikea envers la communauté, en faisant des dons pour aider les personnes vulnérables. La présentation a mis en avant l'importance de l'égalité et de l'inclusion, ainsi que les innovations d'Ikea dans les produits et les services.

心得

  • 🌍 Ikea vise à devenir climatiquement positif d'ici 2030.
  • 💡 100% des produits Ikea seront recyclables ou renouvelables.
  • 🤝 Ikea soutient les communautés vulnérables avec des dons.
  • 🌱 L'entreprise propose des options alimentaires à base de plantes.
  • 📦 Ikea investit dans le commerce électronique pour s'adapter au marché.
  • ⚡ 100% de l'énergie utilisée par Ikea sera renouvelable.
  • 👩‍👩‍👧‍👦 Ikea promeut l'égalité et l'inclusion dans ses pratiques.
  • ♻️ Ikea encourage le recyclage et la circularité des produits.
  • 📈 La durabilité est intégrée dans toutes les décisions commerciales.
  • 🌟 Ikea s'engage à réduire son empreinte carbone tout en augmentant sa rentabilité.

时间轴

  • 00:00:00 - 00:05:00

    Bienvenue à Nordic Phoenix Innovation Factory, où le directeur du North Indian Health Center et de l'Université John Wayne Central Excellency Korea présente une série d'événements sur l'innovation, abordant des sujets tels que la diplomatie commerciale et la technologie. Le premier événement du semestre d'automne met en vedette un conférencier distingué de l'entreprise Ikea, qui est reconnu pour son impact sur le mode de vie moderne.

  • 00:05:00 - 00:10:00

    Le conférencier, M. Frederick Johansson, CEO et CSO d'Ikea Korea, partage son parcours de 35 ans au sein de l'entreprise, soulignant l'importance de la durabilité et de la responsabilité sociale. Il évoque également son expérience en tant qu'étudiant d'échange en Corée en 1995, établissant un lien personnel avec l'auditoire.

  • 00:10:00 - 00:15:00

    Johansson présente la vision d'Ikea, qui vise à améliorer la vie quotidienne de nombreuses personnes. Il explique comment l'entreprise s'efforce de respecter ses employés et de soutenir les communautés locales, tout en offrant des produits de qualité à des prix abordables.

  • 00:15:00 - 00:20:00

    Il aborde le concept de 'design démocratique', qui intègre la durabilité dans tous les aspects de la production. Johansson souligne que l'entreprise doit évoluer avec le monde, en s'adaptant aux nouvelles tendances telles que le commerce électronique et les services.

  • 00:20:00 - 00:25:00

    Le conférencier met en lumière les défis environnementaux actuels, tels que le changement climatique et l'inégalité, et insiste sur la nécessité pour les entreprises de contribuer à un avenir durable. Il annonce également une vidéo qui illustre ces enjeux.

  • 00:25:00 - 00:30:00

    Johansson évoque les efforts d'Ikea pour devenir une entreprise 'climatiquement positive' d'ici 2030, en mettant l'accent sur l'énergie renouvelable, la circularité et l'inclusion sociale. Il partage des exemples concrets de progrès réalisés dans ces domaines.

  • 00:30:00 - 00:35:00

    Il souligne l'importance de l'égalité et de l'inclusion, en mentionnant les initiatives d'Ikea pour soutenir les groupes vulnérables, y compris la communauté LGBTQ+. Johansson exprime son espoir de voir une évolution positive dans la société coréenne à cet égard.

  • 00:35:00 - 00:42:34

    Enfin, il conclut en réaffirmant l'engagement d'Ikea envers la durabilité et la responsabilité sociale, tout en reconnaissant les erreurs passées et en appelant à une collaboration collective pour un avenir meilleur.

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思维导图

视频问答

  • Qui est Frederick Johansson ?

    Frederick Johansson est le PDG et directeur de la durabilité d'Ikea Corée, avec 35 ans d'expérience dans l'entreprise.

  • Quel est le sujet principal de la présentation ?

    Le sujet principal est la durabilité et comment Ikea intègre cela dans son modèle commercial.

  • Quelles initiatives Ikea a-t-elle mises en place pour la durabilité ?

    Ikea vise à devenir climatiquement positif d'ici 2030, en utilisant 100% d'énergie renouvelable et en réduisant les déchets.

  • Comment Ikea contribue-t-elle à la communauté ?

    Ikea fait des dons importants pour aider les personnes vulnérables dans le monde, comme les victimes de catastrophes.

  • Quel est l'objectif d'Ikea concernant les produits durables ?

    Ikea souhaite que 100% de ses produits soient recyclables ou renouvelables.

  • Comment Ikea aborde-t-elle l'égalité et l'inclusion ?

    Ikea travaille pour l'égalité des sexes et soutient les communautés marginalisées, y compris la communauté LGBTQ+.

  • Quelles sont les innovations d'Ikea en matière de produits ?

    Ikea développe des produits à partir de matériaux recyclés et propose des options alimentaires à base de plantes.

  • Comment Ikea s'adapte-t-elle aux changements du marché ?

    Ikea investit dans le commerce électronique et diversifie ses formats de magasin pour rester accessible.

  • Quel est le rôle de la durabilité dans la stratégie d'Ikea ?

    La durabilité est intégrée dans toutes les décisions commerciales et est considérée comme essentielle pour l'avenir de l'entreprise.

  • Comment Ikea mesure-t-elle son impact environnemental ?

    Ikea suit ses progrès en matière de durabilité et vise à réduire son empreinte carbone tout en augmentant sa rentabilité.

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  • 00:00:02
    okay uh welcome to Nordic Phoenix
  • 00:00:05
    Innovation Factory and uh
  • 00:00:08
    recently I am a director of North Indian
  • 00:00:13
    Health Center and also director of John
  • 00:00:15
    Wayne Central Excellency Korea
  • 00:00:17
    University and this session is actually
  • 00:00:20
    co-organized by multigrants and I draw
  • 00:00:24
    my senator of Excellence uh
  • 00:00:28
    okay uh
  • 00:00:30
    so you might never attend it if you're
  • 00:00:33
    only your events of Northern veneres
  • 00:00:35
    Center but a Nordic balance Center in
  • 00:00:38
    this KU organization and we have
  • 00:00:41
    organized a number of events the lecture
  • 00:00:45
    series what we call The Innovation
  • 00:00:47
    Factory and
  • 00:00:50
    um
  • 00:00:51
    and we actually covered the issues on on
  • 00:00:54
    business
  • 00:00:55
    diplomacy technology regarding
  • 00:01:02
    countries and so far a number of
  • 00:01:05
    ambassadors
  • 00:01:07
    expert and the CEOs have had a busy
  • 00:01:10
    Korean University and have delivered a
  • 00:01:13
    valuable
  • 00:01:14
    Church in this program
  • 00:01:17
    and this event is the first event in the
  • 00:01:21
    fall semester and I'm
  • 00:01:24
    truly privileged to have a very
  • 00:01:28
    distinguished lecture from a very
  • 00:01:32
    popular in Phoenix company
  • 00:01:34
    Ethel but in English it will be we
  • 00:01:38
    promise I care but but I think in
  • 00:01:41
    Swedish is being here and I suppose a
  • 00:01:45
    Korean student who will recognize the
  • 00:01:47
    company as Ikea
  • 00:01:48
    how many of you
  • 00:01:50
    have never used in care before
  • 00:01:59
    and that means
  • 00:02:01
    at some point especially for students
  • 00:02:05
    especially for students or yeah well
  • 00:02:08
    when nowadays when we I need some
  • 00:02:11
    support which is not that heavy but the
  • 00:02:14
    casual but convenient and often times
  • 00:02:17
    media is this very near you can order
  • 00:02:20
    your online or you may visit uh yeah
  • 00:02:24
    like applying a shopping and be careful
  • 00:02:27
    sometimes you would get lost and spend
  • 00:02:30
    two three hours easily there but at
  • 00:02:33
    least a good thing is there always
  • 00:02:35
    something to eat there too some
  • 00:02:37
    restaurants in Indica so this is
  • 00:02:41
    certainly but not just a furniture
  • 00:02:43
    company but it was more of the lifestyle
  • 00:02:47
    company I will
  • 00:02:49
    cool and I'm today I'm privileged to
  • 00:02:53
    have a Mr Frederick Johansson CEO and
  • 00:02:58
    CSO Chief sustainability officer of Ikea
  • 00:03:02
    Korea here at Korea University
  • 00:03:06
    uh
  • 00:03:09
    commission is
  • 00:03:12
    truly the Ikea person you have a
  • 00:03:16
    starting your career in 1996 at Ikea and
  • 00:03:20
    well I spent 26 27 years in especially
  • 00:03:26
    in international business side of ekrn
  • 00:03:29
    worked in Sweden China
  • 00:03:33
    friends and Korea now and nowadays get
  • 00:03:36
    working as CEO and c s o
  • 00:03:40
    uh
  • 00:03:41
    of Korea the branch and uh the today's
  • 00:03:46
    topic is about India's sustainability
  • 00:03:50
    for the future oftentimes we are talking
  • 00:03:54
    about now if we talk a lot about BSG and
  • 00:03:59
    new kind of business model and also a
  • 00:04:01
    new kind of corporate governance
  • 00:04:03
    emphasizing environment and social value
  • 00:04:08
    and transparent governments and import
  • 00:04:11
    obma call it a sustainability so how to
  • 00:04:14
    combine this sustainability and
  • 00:04:17
    corporate governance
  • 00:04:19
    and how to combine this value with a
  • 00:04:23
    customer
  • 00:04:24
    so maybe no doubt regarding this
  • 00:04:29
    sustainability issues many
  • 00:04:33
    many stories with it
  • 00:04:35
    um
  • 00:04:35
    have been the four Waters in enhancing
  • 00:04:38
    this sustainability issues and agenda in
  • 00:04:44
    in a different setting in international
  • 00:04:47
    preparation so uh we will certainly we
  • 00:04:51
    will see how
  • 00:04:53
    sustainability is coming into the
  • 00:04:56
    business arena with with wonderful place
  • 00:05:00
    of India okay so uh without further with
  • 00:05:03
    you uh let's please welcome uh Mr
  • 00:05:09
    President Johan's third floor please
  • 00:05:11
    welcome him a little big round
  • 00:05:21
    thank you very much first of all for the
  • 00:05:23
    kind introduction for the warm-up close
  • 00:05:27
    so I assume it's pretty clear who I am
  • 00:05:30
    but a few words that might be of
  • 00:05:32
    interest
  • 00:05:33
    26 years yes full time but I actually
  • 00:05:36
    have 35 years in the company
  • 00:05:39
    I worked nine years part-time during my
  • 00:05:42
    high school and University years
  • 00:05:44
    and
  • 00:05:46
    I was actually here visiting this campus
  • 00:05:49
    in
  • 00:05:51
    1995. there might be people here that
  • 00:05:53
    weren't born at the time I was sitting
  • 00:05:56
    there where you are sitting at another
  • 00:05:58
    University in Seoul as an exchange
  • 00:06:00
    student here
  • 00:06:01
    and at the time we were not so many
  • 00:06:04
    exchange students back then and we were
  • 00:06:06
    then invited to visit some of the
  • 00:06:08
    campuses of the other major universities
  • 00:06:10
    so this is my first revisit here since
  • 00:06:13
    1995.
  • 00:06:15
    and I can't say that I recognize very
  • 00:06:17
    much maybe we came from a different
  • 00:06:18
    entrance but it's anyway been very nice
  • 00:06:20
    to be back
  • 00:06:23
    so my love story with Korea started uh
  • 00:06:25
    in 1995 and then I moved here then five
  • 00:06:29
    years ago together with a wife and and
  • 00:06:32
    kids
  • 00:06:33
    and today I will bring you a bit on a
  • 00:06:37
    journey explaining what we as secure
  • 00:06:39
    have done and what we aim to do and I
  • 00:06:43
    also think it's important to focus on
  • 00:06:44
    the things that we have done because
  • 00:06:46
    anybody can can make nice something okay
  • 00:06:50
    yeah and anybody can make nice plans
  • 00:06:53
    there's actually the action speaks
  • 00:06:55
    louder than words it's also very
  • 00:06:56
    important to see what maybe really
  • 00:06:58
    accomplished as well
  • 00:07:01
    and this is not intended in any way to
  • 00:07:03
    be any propaganda
  • 00:07:05
    we make lots of mistakes I think here we
  • 00:07:09
    make lots of genuine mistakes and we
  • 00:07:11
    hope that we are the first ones to
  • 00:07:13
    apologize for what happens and directed
  • 00:07:14
    by the mistakes done
  • 00:07:16
    and after the presentation which would
  • 00:07:19
    be I assume 30-35 minutes I look forward
  • 00:07:21
    to the Q a and you don't have to be
  • 00:07:24
    careful anything you want last week free
  • 00:07:26
    draws if I cannot answer I will tell you
  • 00:07:28
    so but I will do my best to answer
  • 00:07:32
    you
  • 00:07:33
    all right
  • 00:07:36
    um I only saw one hand that had never
  • 00:07:39
    been in contact with the KR but that
  • 00:07:40
    that's okay and certainly you're nothing
  • 00:07:43
    there I saw your hand and
  • 00:07:47
    since three years back all CEOs or if
  • 00:07:52
    you like country managers uh have a dual
  • 00:07:54
    role it's CEO and c s o we have felt
  • 00:07:59
    that sustainability is the future
  • 00:08:01
    is not about
  • 00:08:05
    the world because from our parents is
  • 00:08:07
    actually about the world that we borrow
  • 00:08:08
    from our children so we said that we
  • 00:08:10
    can't delegate that responsibility in
  • 00:08:13
    each and every country we need to need
  • 00:08:14
    to have a CEO taking that as well to
  • 00:08:16
    make sure that it gets all the energy
  • 00:08:17
    and all the effort behind it to make
  • 00:08:21
    sure that we become a lot better than
  • 00:08:22
    we're and that we are a positive
  • 00:08:24
    contribution to a better world
  • 00:08:27
    if I then
  • 00:08:30
    see
  • 00:08:32
    voila and I want to start with the
  • 00:08:35
    vision I think this is very important
  • 00:08:36
    this is the reason why we exist that's
  • 00:08:40
    about creating a better every life for
  • 00:08:42
    the many people
  • 00:08:44
    we do that in many ways One Way
  • 00:08:46
    certainly you will see is throughout
  • 00:08:49
    business idea where we offer people
  • 00:08:51
    affordable good quality products to make
  • 00:08:53
    their life at home better
  • 00:08:55
    but we also do it in the sense of
  • 00:08:57
    securing that our co-workers are
  • 00:09:00
    respected and treated fairly all over
  • 00:09:03
    the world
  • 00:09:03
    and the Third Way We Do It Is by being a
  • 00:09:06
    good neighbor security that people
  • 00:09:07
    living close to Ikea that they get the
  • 00:09:11
    support needed where appropriate and on
  • 00:09:13
    top of that lots of donations I will
  • 00:09:15
    talk a bit about that later to the most
  • 00:09:17
    vulnerable people in the world
  • 00:09:19
    but this is really important and I think
  • 00:09:21
    it inspires me for 35 years now to stay
  • 00:09:24
    with the company because it gives me a
  • 00:09:26
    very clear sense of purpose it's not
  • 00:09:29
    about making anybody Rich it's about
  • 00:09:31
    being a good source in the world
  • 00:09:34
    then we have the uh the business idea
  • 00:09:36
    and this more explains the business as
  • 00:09:39
    such so this is what we do and also the
  • 00:09:42
    time
  • 00:09:43
    but I rather want to focus on on the
  • 00:09:46
    third part which is democratic design
  • 00:09:49
    which explains how we do it
  • 00:09:52
    and everything we do we aim to secure
  • 00:09:55
    the whole these five parts
  • 00:09:58
    all these five parts so foreign function
  • 00:10:01
    for the sustainability and
  • 00:10:04
    that they go hand in hand
  • 00:10:07
    I don't understand that we are
  • 00:10:09
    successful all the time but anybody can
  • 00:10:12
    produce
  • 00:10:13
    a service or a product that meets two or
  • 00:10:16
    three of these the trick is to secure
  • 00:10:18
    that we hit on our files and I think
  • 00:10:21
    that is in my opinion one
  • 00:10:25
    all right let's see if this is better
  • 00:10:27
    and so I believe that is crucial when it
  • 00:10:31
    comes to the way that we do things that
  • 00:10:33
    we aim for this not always 100
  • 00:10:35
    successful but that's a very tight net
  • 00:10:38
    to secure that this we believe when we
  • 00:10:40
    launch the service or a product that we
  • 00:10:42
    meet all these criterias
  • 00:10:45
    then um
  • 00:10:47
    some of you know that Ikea used to be
  • 00:10:50
    the blue and yellow box from the potato
  • 00:10:51
    field outside of the city that was the
  • 00:10:54
    past
  • 00:10:55
    we are still there we still intend to
  • 00:10:57
    continue with that but the world is
  • 00:10:59
    changing so fast
  • 00:11:01
    so for us to stay relevant we also need
  • 00:11:03
    to change with the world
  • 00:11:06
    that means for example
  • 00:11:09
    e-commerce exams like something very
  • 00:11:12
    obvious right now but a few years ago we
  • 00:11:14
    decided to go for it Commerce it was not
  • 00:11:16
    it was not a given but it's also a B in
  • 00:11:19
    the cities where the many people are
  • 00:11:20
    when we see many big cities in the world
  • 00:11:23
    that people don't buy a car anymore
  • 00:11:26
    and public transportation to some of the
  • 00:11:28
    traditional stores might not be that
  • 00:11:30
    good so then we need to find ways of
  • 00:11:33
    being in the cities where the people are
  • 00:11:35
    so we have a lot of different formats
  • 00:11:37
    today that we can use when we want to
  • 00:11:40
    penetrate the city and make sure that we
  • 00:11:42
    are accessible for the menu
  • 00:11:43
    on top of that of course it's about
  • 00:11:45
    Services only in the past people came
  • 00:11:48
    with the car they drove home with the
  • 00:11:49
    car with most of their things with them
  • 00:11:51
    but we can also see that the service
  • 00:11:53
    economy is becoming so much bigger but
  • 00:11:55
    we need to be both affordable and
  • 00:11:56
    relevant to the services we offer along
  • 00:11:58
    with products so quite big changes for
  • 00:12:01
    us and then of course the sustainability
  • 00:12:02
    agenda that is coming more and more
  • 00:12:06
    we believe that by having flat acts we
  • 00:12:09
    were actually on the train very early
  • 00:12:11
    because we have since
  • 00:12:13
    many decades not been shipping air we've
  • 00:12:16
    been shipping flat back so in that sense
  • 00:12:18
    being very economical
  • 00:12:21
    and
  • 00:12:24
    so what we have said that we need to
  • 00:12:26
    secure even stronger moving forward is
  • 00:12:29
    to say we need to be even more
  • 00:12:31
    affordable
  • 00:12:33
    it has been very painful this year when
  • 00:12:35
    we've been forced to increase prices
  • 00:12:36
    worldwide in Korea thanks for a little
  • 00:12:39
    bit less than any other markets but that
  • 00:12:41
    is very painful that is the last thing
  • 00:12:42
    we want to do we want to lower our
  • 00:12:45
    prices every year we want to do that by
  • 00:12:47
    scale Effects by being Smarter with
  • 00:12:49
    materials and smart will be the way that
  • 00:12:51
    we do things
  • 00:12:52
    so that is not at all the direction you
  • 00:12:54
    aim for but we have to do it and of
  • 00:12:57
    course this will need to rectify we need
  • 00:12:59
    to find ways to come back to a lower
  • 00:13:01
    level so that we every year can make
  • 00:13:03
    sure that more and more people can
  • 00:13:04
    actually afford our products especially
  • 00:13:07
    if you look at the vulnerabilities in
  • 00:13:09
    the world today with their economic
  • 00:13:11
    disasters Wars coping you name it there
  • 00:13:14
    are even more people that are being
  • 00:13:16
    pushed into poverty or being pushed from
  • 00:13:18
    the middle class into below that and we
  • 00:13:22
    need to be there for them because that
  • 00:13:23
    is our mission that is the reason we
  • 00:13:25
    exist to make sure that more people can
  • 00:13:27
    have a great life so this is a
  • 00:13:29
    absolutely one of the main topics that
  • 00:13:32
    we are focusing on
  • 00:13:34
    that is about securing that we are
  • 00:13:37
    better much better than today at
  • 00:13:40
    amplifying on the channel so going from
  • 00:13:42
    being this potato field retailer in blue
  • 00:13:45
    yellow boxes to being someone who you
  • 00:13:48
    can connect with anytime anywhere anyhow
  • 00:13:51
    you like whether online offline a
  • 00:13:54
    combination going to a showroom and to
  • 00:13:57
    be inspired choosing to to place an
  • 00:14:00
    order later or not or being inspired by
  • 00:14:03
    care and going to a competitor buying
  • 00:14:05
    your stuff or producing them yourselves
  • 00:14:07
    the important thing is that we
  • 00:14:09
    contribute to Better World it is
  • 00:14:11
    actually a secondary where people choose
  • 00:14:13
    to buy the products from astronauts but
  • 00:14:15
    if we can inspire people to have a
  • 00:14:16
    better life at home we feel that we have
  • 00:14:19
    accomplished something
  • 00:14:24
    it is about going much further than
  • 00:14:28
    where we are today and developing a
  • 00:14:29
    fully sustainable model making sure that
  • 00:14:32
    we are not seen as the company and that
  • 00:14:34
    we are not in any way that can that
  • 00:14:37
    pushes for Mass consumption and a
  • 00:14:40
    throwaway culture this is truly
  • 00:14:42
    important to us and here we have a big
  • 00:14:44
    job left to do we have come quite a bit
  • 00:14:46
    on the journey
  • 00:14:48
    I will show you later but every time you
  • 00:14:50
    accomplish something new you realize
  • 00:14:52
    that there's so much more to do so this
  • 00:14:53
    is a never-ending journey in a way but a
  • 00:14:55
    very positive Journey
  • 00:15:01
    if you look at the world that we are
  • 00:15:03
    facing now
  • 00:15:05
    it's full of disasters
  • 00:15:09
    we have drunk in some places of the
  • 00:15:13
    world this summer was extremely dry in
  • 00:15:15
    Europe for example we had lots of
  • 00:15:17
    wildfires and we of course we have a
  • 00:15:20
    melting ice caps so it is it's a very
  • 00:15:24
    serious situation I believe that 10
  • 00:15:26
    years ago there were a number of people
  • 00:15:28
    that were confident enough to deny that
  • 00:15:31
    this was happening I think today that
  • 00:15:33
    quite a few people that denied that it
  • 00:15:35
    is a bit of a enormous crisis and we
  • 00:15:39
    don't act very soon together it might
  • 00:15:41
    actually be too late then we are not
  • 00:15:43
    giving our children a talent that we are
  • 00:15:45
    proud of anymore and we have an hour and
  • 00:15:47
    the Chance not to do something about
  • 00:15:49
    that
  • 00:15:50
    we're going to show you a brief movie
  • 00:15:52
    here to get you a bit into the mood
  • 00:15:54
    potentially before I continue
  • 00:16:00
    not yet obviously
  • 00:16:02
    sorry about that
  • 00:16:04
    um
  • 00:16:05
    super speed on that first then the move
  • 00:16:07
    is coming after this what this means for
  • 00:16:10
    us is that this is
  • 00:16:12
    bringing lots of new challenges from our
  • 00:16:14
    business because if it's a challenge for
  • 00:16:16
    the world it's a challenge for our
  • 00:16:17
    business
  • 00:16:18
    and you can no longer ignore to get away
  • 00:16:20
    being a business that is actually
  • 00:16:22
    creating Havoc or creating a worse world
  • 00:16:26
    the new rules of the game is that we
  • 00:16:29
    need to contribute and if we look at the
  • 00:16:31
    refer to the previous picture the crisis
  • 00:16:33
    we could see that unsustainable
  • 00:16:35
    consumption puts great to the best
  • 00:16:37
    pressure on the planet so we need to do
  • 00:16:40
    something about this we can no longer be
  • 00:16:42
    seen or be acting as one of those we
  • 00:16:45
    need to do something about that very
  • 00:16:47
    fast
  • 00:16:48
    the second one is the climate change
  • 00:16:50
    what does that mean for us that
  • 00:16:52
    biological products in Europe that we
  • 00:16:54
    ship to Korea or by poorest in China
  • 00:16:56
    that we ship through to Europe
  • 00:16:58
    what can we do here to make sure that we
  • 00:17:01
    again are contributing to a better world
  • 00:17:03
    and the third one is inequality
  • 00:17:06
    that is unfortunately going in the wrong
  • 00:17:08
    direction
  • 00:17:09
    there was a positive trend for a number
  • 00:17:11
    of years but now we are at the at the
  • 00:17:13
    crossroads where things are actually
  • 00:17:15
    going in the wrong direction
  • 00:17:16
    this is also for us something that is
  • 00:17:18
    very close to our hearts you know we
  • 00:17:20
    feel that we need to play a positive
  • 00:17:21
    role here
  • 00:17:23
    now without moving
  • 00:17:28
    [Music]
  • 00:17:40
    what if we could create a better
  • 00:17:42
    everyday life for the many people
  • 00:17:44
    for the couples that turn into families
  • 00:17:47
    the children the lovers
  • 00:17:51
    for the old ladies the single ladies
  • 00:17:54
    the single mothers
  • 00:17:56
    and for those who need to start all over
  • 00:17:58
    what if we always side with the many by
  • 00:18:01
    designing the price tag before anything
  • 00:18:03
    else
  • 00:18:04
    what if Furniture could be better for
  • 00:18:06
    nature better for people
  • 00:18:08
    what if we could make furniture out of
  • 00:18:10
    waste
  • 00:18:12
    what if all glass could get new life
  • 00:18:15
    what if we could collect all these
  • 00:18:16
    bottles and turn them into something
  • 00:18:18
    else
  • 00:18:19
    like this chair what if we could plant
  • 00:18:21
    more trees than we use and what if we
  • 00:18:23
    could use wood in new ways so that this
  • 00:18:25
    tree and this tree and all of these
  • 00:18:28
    trees could grow to be just trees what
  • 00:18:30
    if we turn the tables on food and make
  • 00:18:32
    meatballs without meat what if we turn
  • 00:18:34
    the tables on tables and make screws
  • 00:18:36
    that aren't screws in fact what if we
  • 00:18:39
    lose the screws completely so we can put
  • 00:18:41
    things up take them down and put them up
  • 00:18:44
    again
  • 00:18:45
    what if we try to design new behaviors
  • 00:18:48
    instead of new products better play
  • 00:18:50
    instead of toys and better sleep instead
  • 00:18:52
    of beds
  • 00:18:54
    [Music]
  • 00:18:57
    what if water types could save water
  • 00:18:59
    [Music]
  • 00:19:01
    light bulbs could save light
  • 00:19:03
    what if all our stores could power
  • 00:19:05
    themselves
  • 00:19:07
    and what if the best packaging is no
  • 00:19:09
    packaging what if we could make
  • 00:19:11
    furniture out of air
  • 00:19:13
    what if we tried
  • 00:19:15
    twice
  • 00:19:17
    and failed
  • 00:19:19
    twice
  • 00:19:22
    [Music]
  • 00:19:24
    and what if we try again
  • 00:19:26
    what if we celebrate our differences
  • 00:19:29
    because without each and every person we
  • 00:19:32
    wouldn't be complete what if we never
  • 00:19:34
    settled for an answer
  • 00:19:37
    but if you always ask ourselves
  • 00:19:39
    what if
  • 00:19:44
    [Music]
  • 00:19:48
    all right
  • 00:19:51
    from my point of view in the year 2000
  • 00:19:54
    we realized that we were part of the
  • 00:19:56
    problem and since then we've been
  • 00:19:58
    working very hard to become a part of
  • 00:20:00
    the solution I think we've come quite a
  • 00:20:02
    long way but we have as I mentioned
  • 00:20:04
    before about what to do 2021 was for us
  • 00:20:07
    the leap year of sustainability so the
  • 00:20:09
    leap year what we said that now that we
  • 00:20:11
    have a year where we were full-on that
  • 00:20:13
    that starts the take care of
  • 00:20:15
    sustainability until 2030 when we should
  • 00:20:18
    be climate positive
  • 00:20:20
    we call that the people are kind of
  • 00:20:22
    positive and that consists of different
  • 00:20:24
    parts but it's their climate but it's
  • 00:20:26
    also equality and so it's a whole
  • 00:20:28
    package for us
  • 00:20:30
    and
  • 00:20:31
    so when it comes to healthy and
  • 00:20:33
    sustainable living we say that in 2013
  • 00:20:35
    what we want to make sure is that we
  • 00:20:37
    have inspired and enabled more than a
  • 00:20:39
    billion people to live a more
  • 00:20:41
    sustainable life
  • 00:20:42
    and within the limits of the planets
  • 00:20:46
    we have a few more years to get there
  • 00:20:53
    we also say when it comes to certain
  • 00:20:55
    type of positive that we would become
  • 00:20:56
    climate positive and regenerate
  • 00:20:58
    resources while growing the nuclear
  • 00:21:00
    business by 2013.
  • 00:21:04
    already last year we actually produce
  • 00:21:06
    more green energy than we used
  • 00:21:08
    it doesn't mean that we everywhere use
  • 00:21:10
    green energy only and some of it we
  • 00:21:12
    certainly unable to use in our own units
  • 00:21:14
    and Korea we're actually one of the the
  • 00:21:17
    worst countries in detail world when it
  • 00:21:19
    comes to using green energy
  • 00:21:22
    talk a bit about that
  • 00:21:25
    and we talk about fairly inclusive to
  • 00:21:27
    create a social impact for everyone
  • 00:21:29
    across the gear value chain
  • 00:21:32
    when it comes to the revenue chain we
  • 00:21:34
    also see the consumers the consumers
  • 00:21:36
    have come to us that are interacting
  • 00:21:37
    with us we see them as an integrated
  • 00:21:39
    part in that value chain
  • 00:21:43
    and becoming Planet positive by 2030 and
  • 00:21:48
    we will do that by being powered 100 by
  • 00:21:52
    renewable energy while increasing Energy
  • 00:21:55
    Efficiency that's the first one we will
  • 00:21:57
    do it by striving for zero waste and
  • 00:21:59
    becoming truly circular
  • 00:22:01
    and we will do it by ensuring zero
  • 00:22:04
    emissions from home deliveries
  • 00:22:13
    again it's easy to paint the rose
  • 00:22:16
    picture
  • 00:22:17
    with the pitch and everything that you
  • 00:22:19
    you might never preach so I think it's
  • 00:22:22
    important also say to where are we now
  • 00:22:24
    with all this view for 2013. and and I
  • 00:22:28
    will make a couple of details but I am
  • 00:22:31
    genuinely proud of what we have managed
  • 00:22:34
    to achieve from the year 2000 and
  • 00:22:37
    especially maybe the last two three
  • 00:22:39
    years by really investing and working
  • 00:22:42
    very hard with our co-workers and with
  • 00:22:44
    our partners
  • 00:22:45
    so a few deep Dives so 56 of the energy
  • 00:22:50
    we use but 76 of the electricity is
  • 00:22:54
    actually great
  • 00:22:56
    and
  • 00:22:58
    we are investing a lot of money so far
  • 00:23:01
    we are owning 575 wind turbines in 17
  • 00:23:06
    countries
  • 00:23:07
    we own 20 solar cars
  • 00:23:11
    on top of that we have close to a
  • 00:23:13
    million solar panels on top of our
  • 00:23:15
    stores and distribution centers in the
  • 00:23:17
    world
  • 00:23:18
    so this again is really really important
  • 00:23:20
    to us some countries are forehead and
  • 00:23:23
    some countries not but from the
  • 00:23:25
    worldwide point of view it looks fairly
  • 00:23:27
    good I would say it's more to make sure
  • 00:23:29
    that the rest of us catch up as well
  • 00:23:36
    today 73 percent of all the material we
  • 00:23:39
    use in our products is either recyclable
  • 00:23:42
    or renewable
  • 00:23:44
    we need to get that to 100 73 is is an
  • 00:23:48
    extremely high number looking at other
  • 00:23:50
    retailers but we don't compare to other
  • 00:23:52
    retailers we just know that we need to
  • 00:23:54
    be at 100 in 2013 and of course the last
  • 00:23:58
    percentage are much harder than the
  • 00:23:59
    first ones so we built this in very
  • 00:24:02
    cleanly in the Democratic design that I
  • 00:24:05
    showed you with the five different
  • 00:24:06
    elements that all need to meet so all
  • 00:24:08
    new products made this
  • 00:24:16
    when it comes to circularity
  • 00:24:20
    last year supposedly 22 that ended for
  • 00:24:24
    us in August 227
  • 00:24:27
    000 products were actually brought back
  • 00:24:28
    we call it pre-loved products when you
  • 00:24:31
    have a product that you no longer need
  • 00:24:34
    what you do with it yeah we for sure
  • 00:24:36
    don't want you to throw it away whether
  • 00:24:38
    you give it to somebody if you sell it
  • 00:24:40
    on an external platform or you set it
  • 00:24:42
    back to Ikea so that we can fix it and
  • 00:24:44
    sell it to somebody who's willing to to
  • 00:24:46
    buy your preload product
  • 00:24:49
    and so we gave New Life to 227 000
  • 00:24:52
    pieces last year and I believe this is
  • 00:24:55
    just the beginning
  • 00:25:01
    we are a big donator and I think one
  • 00:25:03
    thing that makes it here very different
  • 00:25:05
    from most companies not all but most is
  • 00:25:09
    that we don't have an owner that wants a
  • 00:25:12
    single parent from us nothing nothing
  • 00:25:17
    out of the total profit we make
  • 00:25:20
    85 goes back into the company to get
  • 00:25:25
    news source to improve sustainability
  • 00:25:27
    investing co-workers competence whatever
  • 00:25:30
    it is and 15 goes to Eta foundation and
  • 00:25:34
    this money is used to support the most
  • 00:25:37
    vulnerable people in the world
  • 00:25:39
    a couple weeks ago now we made the noise
  • 00:25:41
    donation of 20 million euros to
  • 00:25:43
    referring victims in Pakistan as an
  • 00:25:45
    example
  • 00:25:47
    we are donating all in order together
  • 00:25:49
    with our sister company in tarikia and
  • 00:25:53
    16 million euros to Ukraine refugees
  • 00:25:57
    from Ukraine
  • 00:25:58
    so always where the most vulnerable
  • 00:26:00
    people need us that is what we use
  • 00:26:02
    foundations for and of course this gives
  • 00:26:05
    us a big strength because we can
  • 00:26:07
    actually think in Generations because we
  • 00:26:09
    don't have to think about the code of
  • 00:26:10
    the report what will happen with the
  • 00:26:12
    with the Share value with the
  • 00:26:14
    shareholders be happy or not and that
  • 00:26:16
    gives us a unique benefit I would say to
  • 00:26:18
    be able to think in generations and to
  • 00:26:20
    say that now for 10 years we would work
  • 00:26:22
    on this and make it happen
  • 00:26:24
    equal costs but it's worth it then we
  • 00:26:27
    need to do it
  • 00:26:31
    so I mentioned before the decade of
  • 00:26:34
    people on planet that we kicked off in
  • 00:26:36
    in 2021
  • 00:26:38
    and so we have just ended now the third
  • 00:26:40
    year for us starting the first of
  • 00:26:43
    September where we work with this and we
  • 00:26:45
    know that we had this year and seven
  • 00:26:47
    more to really be where we need to be
  • 00:26:49
    and it's all about securing
  • 00:26:52
    The Better Homes how can they create a
  • 00:26:54
    better life and how will a better life
  • 00:26:56
    create better planet
  • 00:27:02
    if we then look into Korea what have we
  • 00:27:05
    done here I mentioned for example that
  • 00:27:07
    when it comes to Green energy we are
  • 00:27:09
    we're far behind but we have a lot of
  • 00:27:11
    success stories here as well maybe just
  • 00:27:13
    to touch the one there about the green
  • 00:27:15
    energy it's actually first from uh first
  • 00:27:18
    of January this year that you have been
  • 00:27:20
    able to buy green energy in Korea
  • 00:27:24
    and only eight percent of the total
  • 00:27:25
    offer of energy is green
  • 00:27:28
    and the price is uh unbelievable
  • 00:27:32
    so here the only green onion basis that
  • 00:27:35
    we get is the one that we produce
  • 00:27:36
    ourselves by having solar panels so
  • 00:27:39
    there we need to get somewhere and we
  • 00:27:41
    are desperately looking for partners we
  • 00:27:43
    are more than willing to invest also
  • 00:27:45
    here in wind turbines or in solar Parks
  • 00:27:48
    just to make sure that we get there so
  • 00:27:49
    we can secure that in every country to
  • 00:27:51
    not only as a global average but in
  • 00:27:53
    every country that we secure that we Run
  • 00:27:56
    100 renewable energy
  • 00:28:00
    um
  • 00:28:01
    but if I move here then we have
  • 00:28:04
    been working a lot when it comes to how
  • 00:28:07
    we inspire people with sustainable
  • 00:28:09
    products to make sure that people can
  • 00:28:11
    actually have a better life at home a
  • 00:28:13
    safer life at home
  • 00:28:14
    and we have out of our range of nine and
  • 00:28:17
    a half thousand products we have a
  • 00:28:18
    number of those that we say are
  • 00:28:20
    absolutely sustainable Heroes and there
  • 00:28:22
    is this Global competition every country
  • 00:28:24
    is involved who can sell the biggest
  • 00:28:26
    share of your total sales from the
  • 00:28:28
    sustainable Heroes and in Korea we are
  • 00:28:30
    actually the second second best country
  • 00:28:33
    or the second highest
  • 00:28:34
    in the world I should say
  • 00:28:38
    um which means that
  • 00:28:40
    we have hopefully been quite good at
  • 00:28:43
    showing inspiration around the world
  • 00:28:45
    around sustainability but also that the
  • 00:28:47
    consumers in Korea should have a big
  • 00:28:50
    interest in contributing
  • 00:28:52
    it could be contributing for a better
  • 00:28:54
    world or it could be the way I make sure
  • 00:28:56
    that I save money by having more LED
  • 00:28:58
    bulbs for example or it could be that I
  • 00:29:00
    believe that this is healthy for my
  • 00:29:02
    family for my kid
  • 00:29:04
    so very very good run there
  • 00:29:08
    also when it comes to food
  • 00:29:10
    the first
  • 00:29:12
    in store
  • 00:29:16
    um Urban Farm is actually here in Korea
  • 00:29:18
    not only the first it's the only one so
  • 00:29:21
    far we have Urban farms in many
  • 00:29:23
    countries but we have them in containers
  • 00:29:25
    outside of the Ikea stores but here we
  • 00:29:28
    build the first one to really Inspire it
  • 00:29:30
    and these Works tremendously well the
  • 00:29:33
    interest is definitely there
  • 00:29:36
    if I look at when I came to Korea five
  • 00:29:38
    years ago I felt that the interest
  • 00:29:40
    sustainability was not not huge
  • 00:29:43
    and I moved here from from Paris at the
  • 00:29:45
    time and
  • 00:29:48
    but what we can see now is how my
  • 00:29:50
    standards the increase after the green
  • 00:29:52
    new leading after the ESG drive and so
  • 00:29:55
    on I think that's fantastic not only for
  • 00:29:57
    people living in Korea but it's
  • 00:29:59
    fantastic that Korea is a contribute to
  • 00:30:01
    putting this so high in the agenda so we
  • 00:30:03
    see this coming very very strongly
  • 00:30:07
    then we have overall when it comes to
  • 00:30:09
    plant-based food and it's not about
  • 00:30:12
    telling people you should not eat meat
  • 00:30:14
    that is not the way we want to do it we
  • 00:30:15
    want to give people an option and say if
  • 00:30:18
    you want to buy traditional food meat
  • 00:30:20
    please go ahead and do that we will
  • 00:30:22
    continue to serve that but we will also
  • 00:30:24
    increase our offer when it comes to
  • 00:30:25
    plant best food which is better for that
  • 00:30:28
    for example this landfall is 96 lower
  • 00:30:33
    carbon footprint than the traditional
  • 00:30:35
    meatball
  • 00:30:37
    and another big surprise for me coming
  • 00:30:40
    to to Korea which for me is a huge neat
  • 00:30:42
    country
  • 00:30:44
    we are by far Ikea Korea by far number
  • 00:30:48
    one when it comes to the share of the
  • 00:30:51
    campus that we sell in our restaurants I
  • 00:30:54
    would never have expected that
  • 00:30:56
    so that's also a very big contribution
  • 00:30:58
    and we have now uh 25
  • 00:31:01
    plant-based food in the restaurant and
  • 00:31:03
    from uh this year we will reach 42
  • 00:31:07
    percent
  • 00:31:08
    giving a wide range of more more fruit
  • 00:31:10
    that is plant-based and then better for
  • 00:31:13
    the environment really better for for
  • 00:31:15
    you as well
  • 00:31:20
    home deliveries
  • 00:31:22
    and
  • 00:31:23
    at the end of August 70 of all track
  • 00:31:28
    deliveries to homes and businesses in
  • 00:31:31
    Korea were based on easy trucks
  • 00:31:33
    we will reach 60 this year and in 2025
  • 00:31:37
    we will be at 100
  • 00:31:39
    worldwide including Korea 30 is is it
  • 00:31:43
    quite good number some of you might have
  • 00:31:44
    seen before when I showed the worldwide
  • 00:31:47
    that we are actually ahead
  • 00:31:49
    we wanted to be even further but there
  • 00:31:51
    were supply issues last year to get
  • 00:31:54
    enough trucks for us
  • 00:31:57
    and the interesting thing is that
  • 00:31:59
    it doesn't cost more
  • 00:32:03
    many people think that sustainability
  • 00:32:05
    always costs more it doesn't and
  • 00:32:07
    especially now when diesel is up through
  • 00:32:10
    the roof in many countries this is a
  • 00:32:13
    very very good opportunity a very good
  • 00:32:15
    option
  • 00:32:16
    and that's exciting that we are getting
  • 00:32:18
    away from this that if I do sustainable
  • 00:32:20
    things they always cost more than
  • 00:32:22
    conventional things
  • 00:32:26
    circularity making that easy and I
  • 00:32:30
    mentioned the 227 000 products pre-love
  • 00:32:34
    programs that we we took back or both
  • 00:32:36
    back and gave a new license and also
  • 00:32:38
    told them we also had this circular lab
  • 00:32:40
    in all our units here in Korea
  • 00:32:43
    um
  • 00:32:45
    also there I am very positively
  • 00:32:47
    surprised it's just how many people are
  • 00:32:49
    actually willing to buy pre-loved
  • 00:32:52
    products
  • 00:32:53
    it is fantastic to see so this is a
  • 00:32:57
    growing way faster and more than we
  • 00:33:01
    expected
  • 00:33:05
    then we have equality diversity and
  • 00:33:07
    inclusion
  • 00:33:08
    and for us to have an include inclusive
  • 00:33:11
    Society is really really important
  • 00:33:14
    and here we look at each country that we
  • 00:33:17
    go through what does it mean here
  • 00:33:19
    what are the glass ceilings in this
  • 00:33:22
    specific country which would be very
  • 00:33:24
    different in Sweden compared to Korea
  • 00:33:26
    for example
  • 00:33:27
    in Korea the first last evening is the
  • 00:33:29
    agenda okay where business is still in
  • 00:33:33
    our opinion a man's world so we need to
  • 00:33:36
    secure equality there and we have now 54
  • 00:33:40
    46 the agenda share when it comes to
  • 00:33:42
    management positions in the company in
  • 00:33:43
    Korea
  • 00:33:46
    that is about the
  • 00:33:48
    single unwed amounts that we have been
  • 00:33:51
    working with for five years now to make
  • 00:33:53
    sure that the group that is
  • 00:33:57
    outside in Korea not always respected
  • 00:34:00
    that they are taken care of we work
  • 00:34:02
    together with them
  • 00:34:04
    and we are also starting working with
  • 00:34:07
    elderly people
  • 00:34:08
    securing that elderly people that do not
  • 00:34:11
    have an income that do not maybe have a
  • 00:34:13
    safe unit in terms of family that we are
  • 00:34:15
    there with them but we have a lot more
  • 00:34:16
    to do there
  • 00:34:19
    and we have people with disabilities
  • 00:34:22
    where we secure that we are minimum on
  • 00:34:24
    the on the government level of security
  • 00:34:26
    that you should answer to share of
  • 00:34:28
    release with disabilities
  • 00:34:30
    and for us this is not a sacrifice it is
  • 00:34:32
    we are very happy to do this and I would
  • 00:34:34
    say that some of the most loyal people
  • 00:34:36
    you can imagine are the people that
  • 00:34:38
    don't get equal opportunities elsewhere
  • 00:34:40
    could you open up for those people they
  • 00:34:42
    will love you more than anybody else
  • 00:34:44
    because you are actually giving them a
  • 00:34:46
    chance to show them through the art
  • 00:34:48
    the last group I want to mentioned is
  • 00:34:50
    the lgbtq plus community
  • 00:34:53
    that is also in Korea a very vulnerable
  • 00:34:56
    group not respected neither by Family
  • 00:34:59
    nor by societies but and here we do what
  • 00:35:03
    we can we were actually the only company
  • 00:35:05
    with the local in the Korean parade this
  • 00:35:09
    summer is old
  • 00:35:11
    I hope soon that we will have more than
  • 00:35:13
    a similar Journey as to sustainability
  • 00:35:16
    five years ago we spoke about
  • 00:35:18
    sustainability we felt very lovely very
  • 00:35:21
    lonely today we have 500 companies
  • 00:35:24
    wanted to talk sustainability with us
  • 00:35:25
    and I hope that the same goes for lgbtq
  • 00:35:28
    plus today we are very lonely
  • 00:35:31
    but a few years down the down the road
  • 00:35:34
    we hope that they're not
  • 00:35:38
    um
  • 00:35:39
    and we have
  • 00:35:42
    some people South Koreans not to
  • 00:35:44
    remember that South Koreans that are
  • 00:35:45
    actually openly gay and I'm very proud
  • 00:35:48
    of that that we have in Korea people who
  • 00:35:51
    can stand and say well I'm gay
  • 00:35:53
    Korean people and that is unfortunately
  • 00:35:56
    very unusual also in Korea I hope this
  • 00:35:59
    is something something good that is
  • 00:36:01
    starting now
  • 00:36:02
    is this good for our business probably
  • 00:36:04
    Maybe not maybe our time
  • 00:36:07
    um
  • 00:36:08
    when we started posting some years ago
  • 00:36:10
    on Instagram we expected 30 percent hate
  • 00:36:15
    some neutral and the rest positive
  • 00:36:17
    and now it's down to 10 hey don't they
  • 00:36:20
    were being took when we post something
  • 00:36:21
    positive about LGBT to us
  • 00:36:24
    so Society is somehow changing and I
  • 00:36:27
    think that's very healthy and it feels
  • 00:36:28
    great if we can play a small role and
  • 00:36:30
    again be making Korea more inclusive
  • 00:36:37
    actions speak
  • 00:36:40
    and I started saying that it's easy to
  • 00:36:43
    make very Visionary plans and then
  • 00:36:46
    presentations
  • 00:36:48
    and it's also very easy to try to
  • 00:36:49
    impress people on what you've done
  • 00:36:51
    and but I just want to re-stress here
  • 00:36:54
    that
  • 00:36:55
    we have made lots of mistakes we will
  • 00:36:58
    continue to make mistakes but the
  • 00:36:59
    ambition and intention is there and it's
  • 00:37:02
    very clear and there's no denial from
  • 00:37:05
    our side that when the safety start and
  • 00:37:07
    we welcome scrutiny from ngos and
  • 00:37:10
    governments and so on and we're very
  • 00:37:12
    happy to work together with that because
  • 00:37:13
    we genuinely want to be positive force
  • 00:37:17
    but we also know that if we don't take
  • 00:37:19
    any risks and make statements of things
  • 00:37:21
    we want to do if we don't take these
  • 00:37:24
    long decisions
  • 00:37:25
    we will not move mountains either
  • 00:37:27
    so I hope that what I've shown here
  • 00:37:30
    about the
  • 00:37:32
    intentions we have but also what we've
  • 00:37:34
    already delivered that you get the
  • 00:37:35
    better understanding here that at least
  • 00:37:37
    we are genuinely trying to do our best
  • 00:37:39
    and we're not trying to impress anyone
  • 00:37:41
    purely on what we're able to do but also
  • 00:37:43
    be transparent about where we are
  • 00:37:49
    so what does it take and this is not a
  • 00:37:52
    summary of a truth this is our take so
  • 00:37:55
    this is a chaos take what we believe it
  • 00:37:59
    takes to become china-positive
  • 00:38:02
    and we think that the first one is about
  • 00:38:05
    the importance of having a vision having
  • 00:38:08
    a purpose and our vision to create a
  • 00:38:11
    better every life for the many people
  • 00:38:13
    that was written decades ago I think
  • 00:38:16
    that it's actually more relevant than
  • 00:38:18
    later today
  • 00:38:21
    so we know exactly why we exist then we
  • 00:38:23
    also know that to be able to get there
  • 00:38:25
    we need to make a certain profit so we
  • 00:38:27
    can continue to expand and reach more of
  • 00:38:29
    the many people
  • 00:38:31
    of purpose is very clear
  • 00:38:34
    that is about having a holistic view of
  • 00:38:37
    performance
  • 00:38:39
    and when we look at Investments
  • 00:38:42
    we always look at the business result
  • 00:38:45
    how it impacts co-workers our team
  • 00:38:47
    actually consumer and how it impacts the
  • 00:38:51
    the company or profitability point of
  • 00:38:53
    view
  • 00:38:54
    always looking at that that is is very
  • 00:38:56
    important for us that you bring all
  • 00:38:59
    dimensions in
  • 00:39:01
    you don't only look at the Top Line
  • 00:39:02
    because that is very short-sighted
  • 00:39:05
    it might have worked some years ago
  • 00:39:08
    but if you're a consumer brand and you
  • 00:39:10
    don't have genuine intentions but you do
  • 00:39:12
    it only for short-term profit you might
  • 00:39:15
    not live very long so I think this is
  • 00:39:17
    the The New Normal
  • 00:39:19
    that is what integrated sustainability
  • 00:39:21
    in the business to make sure that you
  • 00:39:23
    always look at what is the additional
  • 00:39:25
    carbon footprint or how can we offset
  • 00:39:27
    the carbon footprint if we take a
  • 00:39:29
    certain decision to say it's good for
  • 00:39:31
    business is it also good for a planet if
  • 00:39:34
    not what do we do and we don't have a
  • 00:39:36
    mitigation plan we don't go for it then
  • 00:39:38
    we do something else instead
  • 00:39:41
    to always integrate sustainability into
  • 00:39:44
    decisions taken
  • 00:39:47
    the fourth one is taxing dynamos and I I
  • 00:39:49
    was onto it a little bit that
  • 00:39:52
    many people believe and many companies
  • 00:39:54
    say that we would like to be more
  • 00:39:57
    sustainable but it costs too much money
  • 00:39:59
    we can't afford it
  • 00:40:02
    we had the last 10 years been producing
  • 00:40:04
    our carbon footprint year after year
  • 00:40:06
    while we have increased our turnover in
  • 00:40:10
    our reach
  • 00:40:12
    another example is the EB trucks to
  • 00:40:15
    deliver guns to people's homes it's
  • 00:40:17
    actually not more expensive specs for
  • 00:40:19
    the plant is not more expensive so we
  • 00:40:22
    need to get out of those
  • 00:40:24
    made up truths and shown that no it is
  • 00:40:28
    not true if you really sincerely go into
  • 00:40:31
    it and you look into it and try to find
  • 00:40:33
    Solutions
  • 00:40:35
    it is often a winning thing to be on the
  • 00:40:38
    side of sustainability
  • 00:40:40
    I don't say it was 30 years ago but now
  • 00:40:43
    it is
  • 00:40:44
    so we need to get away from this
  • 00:40:47
    dilemmas where people could do things
  • 00:40:49
    against each other that you actually go
  • 00:40:52
    hand in hand
  • 00:40:54
    and then it's about taking action
  • 00:40:56
    together
  • 00:40:58
    nobody can do everything but everybody
  • 00:40:59
    can do something
  • 00:41:01
    how can we secure that we create
  • 00:41:03
    momentum behind sustainability
  • 00:41:07
    and the better world how can we make
  • 00:41:09
    sure that ngos governments
  • 00:41:13
    consumers companies that we work
  • 00:41:16
    together to really make sure that we
  • 00:41:17
    move mountains together because
  • 00:41:20
    if you want to go fast you go alone but
  • 00:41:23
    if you want to go far if you go together
  • 00:41:24
    and I think that is where we want to
  • 00:41:26
    know we want to go far speed is
  • 00:41:28
    important but it's better that you can
  • 00:41:30
    really reach our our long-term goals
  • 00:41:32
    which for us and is 20 30 to be kind of
  • 00:41:35
    possible
  • 00:41:36
    so this has been how we see the menu
  • 00:41:40
    and we think also that the
  • 00:41:43
    it is
  • 00:41:45
    a good business to vehicle business
  • 00:41:49
    again reducing our carbon footprint
  • 00:41:52
    while other growth goes up at the same
  • 00:41:55
    time as profit goes up not necessarily
  • 00:41:57
    last year because we were holding back
  • 00:41:59
    whenever so many price increases but
  • 00:42:01
    overall and of course the extra bottom
  • 00:42:04
    line 15 goes to the most vulnerable
  • 00:42:06
    people in the world and the other 85
  • 00:42:08
    close to making the business we're doing
  • 00:42:10
    even better
  • 00:42:12
    so
  • 00:42:14
    doing your best for the planet
  • 00:42:17
    we believe is good for your business
  • 00:42:25
    yeah
  • 00:42:26
    that was the presentation
  • 00:42:32
    [Applause]
标签
  • Ikea
  • durabilité
  • innovation
  • sustainability
  • communauté
  • égalité
  • inclusion
  • produits durables
  • énergie renouvelable
  • commerce électronique