What #1 New York Times Bestseller Actually Means

00:04:53
https://www.youtube.com/watch?v=oqE_3CQpQf4

摘要

TLDRHank Green forklarer betydningen af at være en New York Times bestseller ved at bruge sin bog 'Everything Is Tuberculosis' som eksempel. Han beskriver, hvordan bestsellerlisten fungerer, de nødvendige salgstal for at opnå denne status, og forskellene mellem forskellige bestsellerlister. Green understreger, at selvom det at være en bestseller er en vigtig milepæl, ikke altid fører til betydelig økonomisk succes. Han opfordrer læsere til at udforske bøger uden for bestsellerlisterne for at opdage et bredere udvalg af kvalitetslitteratur.

心得

  • 📚 'Everything Is Tuberculosis' er en bestseller i 14 uger!
  • 📈 Bestsellerstatus afhænger af salg i forhold til kategori.
  • 🛒 Der er mange forskellige New York Times bestsellerlister.
  • 💰 At være bestseller garanterer ikke økonomisk succes.
  • 🔍 USA Today-listen giver et bredere salgsperspektiv.
  • 🤝 Uafhængige boghandlere tilbyder værdifulde anbefalinger.
  • 📉 85% af bøger sælger færre end 5.000 eksemplarer.
  • 📖 Læs både bestsellere og mindre kendte bøger for at finde kvalitetslitteratur.
  • 📝 'Paper Towns' solgte 20.000 eksemplarer på tre uger.
  • 📖 Anbefalinger fra bibliotekarer kan føre til fantastiske bøger.

时间轴

  • 00:00:00 - 00:04:53

    Hank diskuterer sin bog "Everything Is Tuberculosis", som har været på New York Times bestsellerliste i 14 uger. Han forklarer, hvad det vil sige at være en bestseller, og hvordan salget måles. Selvom hans bog solgte 50.000 eksemplarer i den første uge, er der mange faktorer, der påvirker bestsellerstatus, herunder kategorier og konkurrence fra andre bøger. Han bemærker, at mange bøger ikke når bestsellerlisten, og at det ikke nødvendigvis fører til livsændrende indtægter. Hank opfordrer læsere til at udforske bøger uden for bestsellerlisten for at opdage flere kvalitetsværker.

思维导图

视频问答

  • What does it mean to be a New York Times bestseller?

    It means a book is the top seller in its category, based on sales data from various bookstores.

  • How many copies do you need to sell to be a bestseller?

    It varies by category; selling 50,000 copies in a week can guarantee a spot, but some lists may have lower thresholds.

  • Are there different New York Times bestseller lists?

    Yes, there are multiple lists for different categories like non-fiction, advice, and graphic novels.

  • Does being a bestseller guarantee financial success?

    Not necessarily; many bestsellers do not make significant money, and sales can vary widely.

  • What is the USA Today list?

    It combines all book sales and provides a broader view of overall sales performance.

  • How can I discover more books?

    Seek recommendations from independent bookstores and librarians for a wider range of quality literature.

  • What percentage of books sell fewer than 5,000 copies?

    About 85% of traditionally published books sell fewer than 5,000 copies.

  • What was the sales performance of 'Paper Towns'?

    It sold about 20,000 copies during its three weeks on the New York Times list.

  • What is the significance of independent bookstores?

    They often provide valuable recommendations and feature books that may not be bestsellers.

  • Can a book be a bestseller without high sales?

    Yes, due to the nature of the lists and how they categorize sales.

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  • 00:00:00
    Good morning. Hank, it's Tuesday. So, my
  • 00:00:01
    book, Everything Is Tuberculosis, has
  • 00:00:02
    been on the New York Times bestseller
  • 00:00:04
    list for 14 consecutive weeks, which is
  • 00:00:06
    astonishing to me. Like, that's twice as
  • 00:00:08
    long as my previous book, The
  • 00:00:09
    Anthroposine Reviewed, was on the
  • 00:00:10
    bestseller list. And uh this is a book
  • 00:00:12
    about tuberculosis. So, it's wonderful
  • 00:00:14
    to know that Everything is TV, is
  • 00:00:16
    continuing to find so many readers. But
  • 00:00:17
    what does that actually mean? Like, what
  • 00:00:19
    does it mean to be a New York Times
  • 00:00:20
    bestseller? Does that mean you're
  • 00:00:21
    selling 12 books a week, 1,200, 12,000?
  • 00:00:24
    Well, it depends. So, first off,
  • 00:00:25
    Everything is Tuberculosis is called a
  • 00:00:27
    number one New York Times bestseller
  • 00:00:29
    because for the first couple weeks after
  • 00:00:30
    its release, it was the number one
  • 00:00:32
    best-selling non-fiction book in the
  • 00:00:34
    United States, at least according to the
  • 00:00:36
    obscure and somewhat opaque tabulations
  • 00:00:38
    of the New York Times, which involved
  • 00:00:40
    asking lots of bookstores toward
  • 00:00:42
    independent ones what's selling each
  • 00:00:44
    week. Everything is tuberculosis was
  • 00:00:45
    almost guaranteed to be a number one New
  • 00:00:47
    York Times bestseller because I signed
  • 00:00:49
    over a 100,000 copies of the first
  • 00:00:50
    printing and also a ton of people
  • 00:00:52
    pre-ordered it like a 50,000 and if you
  • 00:00:55
    sell 50,000 books in a single week,
  • 00:00:57
    you're almost guaranteed to be a number
  • 00:00:58
    one New York Times bestseller unless
  • 00:01:00
    you're up against something like the
  • 00:01:01
    Hunger Games. But I wasn't up against
  • 00:01:03
    The Hunger Games, even though the new
  • 00:01:04
    Hunger Games book came out the same day
  • 00:01:06
    as mine because that book is fiction for
  • 00:01:08
    kids whereas my book is non-fiction for
  • 00:01:11
    adults. And there is more than one New
  • 00:01:13
    York Times bestseller list. There's the
  • 00:01:14
    non-fiction list, but there's also the
  • 00:01:16
    advice how-to and miscellaneous list and
  • 00:01:18
    graphic novel lists and audio book lists
  • 00:01:21
    and so on. So, actually just this week
  • 00:01:23
    there are 15 different number one New
  • 00:01:25
    York Times bestsellers. And some of
  • 00:01:27
    those books sell or 8,000 copies in a
  • 00:01:30
    week. I think the Hunger Games book sold
  • 00:01:32
    750,000 copies in a week. So, number one
  • 00:01:35
    New York Times bestseller doesn't
  • 00:01:36
    actually tell you that much about sales.
  • 00:01:38
    What it tells you is sales relative to
  • 00:01:40
    its category. And over the course of a
  • 00:01:42
    year, there will be hundreds of
  • 00:01:43
    different number one New York Times
  • 00:01:45
    bestseller. So you might think of it as
  • 00:01:46
    a kind of unimpressive accomplishment.
  • 00:01:48
    Like you might go to Walmart and see
  • 00:01:49
    that almost every book there says number
  • 00:01:51
    one New York Times bestseller. But it's
  • 00:01:53
    important to remember almost no books
  • 00:01:55
    end up in Walmart. About 85% of
  • 00:01:58
    traditionally published books, like
  • 00:01:59
    books published by big publishers, sell
  • 00:02:01
    fewer than 5,000 copies. And only about
  • 00:02:04
    0.4%
  • 00:02:05
    sell more than a 100,000. My first
  • 00:02:07
    novel, Looking for Alaska, was widely
  • 00:02:09
    reviewed and won a major award and never
  • 00:02:11
    came anywhere close the New York Times
  • 00:02:14
    bestseller list, at least not until the
  • 00:02:15
    success of The Fall in Our Stars many
  • 00:02:17
    years later. So, just to be clear, the
  • 00:02:19
    vast vast majority of books published by
  • 00:02:22
    major publishers don't become New York
  • 00:02:24
    Times bestsellers. And even for those
  • 00:02:26
    that do, while New York Times bestseller
  • 00:02:27
    is certainly a career milestone and an
  • 00:02:29
    important designation, it it isn't like
  • 00:02:32
    necessarily life-changing money. I first
  • 00:02:34
    reached the New York Times bestseller
  • 00:02:35
    list with my third novel, Paper Towns,
  • 00:02:37
    which spent three weeks on the young
  • 00:02:38
    adult hardcover list and sold about
  • 00:02:40
    20,000 copies during those three weeks.
  • 00:02:42
    Now, that's a lot of books and it meant
  • 00:02:44
    I made a lot of money in those three
  • 00:02:45
    weeks, but then it fell off the list.
  • 00:02:47
    And in total, the hard cover of Paper
  • 00:02:49
    Towns made around $105,000, which again
  • 00:02:52
    is a lot of money, but it did take 3
  • 00:02:54
    years to write the book. So, that was
  • 00:02:55
    about $35,000 a year. Now listen, that's
  • 00:02:58
    a modest living just from writing, which
  • 00:03:00
    is incredible, but it might be less than
  • 00:03:02
    you expect from the phrase New York
  • 00:03:03
    Times bestseller. Sometimes New York
  • 00:03:05
    Times bestsellers involve selling 10,000
  • 00:03:08
    copies a week for like 200 weeks in a
  • 00:03:11
    row, in which case you become quite
  • 00:03:12
    wealthy. Sometimes it involves selling
  • 00:03:15
    1500 copies a week for one week, in
  • 00:03:17
    which case you don't. Then there's the
  • 00:03:19
    famous quirkiness of the New York Times
  • 00:03:21
    list itself. Books that objectively
  • 00:03:23
    should be on the list sometimes aren't
  • 00:03:24
    either because they don't sell well at
  • 00:03:25
    independent bookstores or because they
  • 00:03:27
    were published too long ago or for
  • 00:03:29
    obscure reasons that no one understands.
  • 00:03:31
    If you really want to see what's like
  • 00:03:32
    selling overall each week, the USA Today
  • 00:03:35
    list combines all books and gives you a
  • 00:03:37
    pretty good sense of where things are.
  • 00:03:39
    Like on that list, Everything is
  • 00:03:40
    tuberculosis is number 80 right now. Uh
  • 00:03:43
    whereas on the New York Times
  • 00:03:44
    non-fiction list, it's number six. Now,
  • 00:03:46
    to be fair to the New York Times, only
  • 00:03:48
    five of those 79 books that are in front
  • 00:03:50
    of everything as tuberculosis would be
  • 00:03:52
    considered uh for the non-fiction list.
  • 00:03:53
    So, it's actually pretty accurate in
  • 00:03:55
    that way, but that's not always the
  • 00:03:57
    case. Also, there are other lists like
  • 00:03:58
    the independent book sellers bestseller
  • 00:04:00
    list where uh right now everything is
  • 00:04:01
    tuberculosis is number two, which
  • 00:04:03
    reminds me, thank you independent
  • 00:04:05
    bookstores. And speaking of independent
  • 00:04:07
    bookstores, if you only read New York
  • 00:04:08
    Times bestsellers, you're missing out on
  • 00:04:10
    a lot of the breadth and quality of
  • 00:04:13
    books in the world today. Like my
  • 00:04:15
    favorite way to read is to get
  • 00:04:16
    recommendations from book sellers and
  • 00:04:18
    librarians and other people who've read
  • 00:04:19
    a lot more than I ever will. Like that's
  • 00:04:21
    how I've discovered some of my favorite
  • 00:04:23
    books. I didn't find out about Paul
  • 00:04:24
    Batty's Tough or Morin Johnson's early
  • 00:04:26
    books because they were bestsellers. I
  • 00:04:28
    found out about them because they were
  • 00:04:29
    recommended to me by librarians and book
  • 00:04:31
    sellers. And some of my favorite books
  • 00:04:32
    are among those 85% that sold fewer than
  • 00:04:35
    5,000 copies. So, at the risk of
  • 00:04:37
    undermining my own career, I really
  • 00:04:39
    encourage you to read both on and off
  • 00:04:42
    the bestseller list. I've tried to
  • 00:04:44
    answer most of the questions I commonly
  • 00:04:46
    get about the New York Times bestseller
  • 00:04:47
    list, but if you have more, leave them
  • 00:04:49
    in comments and I'll try to be there.
标签
  • New York Times
  • bestseller
  • Everything Is Tuberculosis
  • Hank Green
  • bogsalg
  • litteratur
  • uafhængige boghandlere
  • læsning
  • bestsellerlister
  • økonomisk succes