Why bookstores are booming even in the age of online shopping

00:03:32
https://www.youtube.com/watch?v=GCLz-GJD2p4

摘要

TLDRDuring the holiday shopping season, Barnes & Noble and independent bookstores are experiencing a revival. Barnes & Noble is opening up to 60 new stores nationwide, the most in a single year since 2007, with a new strategy of smaller stores each having its own aesthetic similar to indie bookstores. This includes a new store in Chicago housed in a historic building. Meanwhile, independent bookstores are also thriving with nearly 300 new openings in 2023. Bookstore owners are excited about the resurgence of brick-and-mortar stores amidst digital competition from e-readers and Amazon. Bookstores make most of their revenue during the holiday season, encouraging people to shop in person.

心得

  • 📚 Barnes & Noble is experiencing a significant resurgence by opening new stores.
  • 🏛️ New Barnes & Noble outlets include a unique store in a historic Chicago building.
  • 🎨 They are adopting a local aesthetic approach similar to indie bookstores.
  • 📈 Nearly 300 independent bookstores opened in 2023, marking a boom in the industry.
  • 🎁 The holiday season is vital for bookstores' revenue.
  • 💼 Brick and mortar stores are thriving despite digital competition.
  • 🛍️ Shopping in person is encouraged to support bookstores.
  • 📖 The nostalgia and experience of browsing and buying in physical bookstores are cherished.
  • 🌟 Barnes & Noble aims to create individualized store atmospheres.
  • 📅 Plans are in place to open 60 more Barnes & Noble stores next year.

时间轴

  • 00:00:00 - 00:03:32

    During the pandemic, bookstores, particularly Barnes and Noble, have seen a resurgence in popularity. Barnes and Noble plans to open 60 new stores nationwide, the most in a year since 2007. This growth is accompanied by a shift towards smaller, independently-styled stores to create a local bookstore vibe. Simultaneously, independent bookstores are also proliferating, with nearly 300 new openings across the U.S. in 2023. Despite concerns from smaller shop owners about competition, there is a shared sentiment of joy over the revival of brick-and-mortar bookshops amidst the prevalence of digital reading options. The holiday season is a critical period for bookstore sales, encouraging shoppers to buy books in person to support this revival. There's excitement about the sensory and serendipitous experiences unique to physical bookstores, which digital platforms like Amazon cannot replicate.

思维导图

视频问答

  • How many stores is Barnes & Noble opening this year?

    Barnes & Noble is opening up to 60 stores nationwide this year.

  • Why are bookstore owners excited despite the competition?

    They are thrilled to see brick and mortar stores thriving in a world of e-readers and Amazon.

  • What is the main strategy Barnes & Noble is using for their comeback?

    Barnes & Noble is focusing on smaller stores with unique aesthetics akin to independent bookstores.

  • How many independent bookstores opened in 2023?

    Nearly 300 independent bookstores opened nationwide in 2023.

  • How are the holiday seasons significant for bookstores?

    Bookstores make the bulk of their money during the holiday season.

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  • 00:00:02
    READING DURING THE PANDEMIC. THEY'RE THRIVING, TOO, SETTING
  • 00:00:05
    THEY'RE THRIVING, TOO, SETTING THE STAGE FOR A HOLIDAY
  • 00:00:07
    THE STAGE FOR A HOLIDAY BOOKSTORE BATTLE.
  • 00:00:08
    BOOKSTORE BATTLE. THIS HOLIDAY SHOPPING SEASON --
  • 00:00:09
    THIS HOLIDAY SHOPPING SEASON -- >> LET'S GO TO THE BRAND-NEW
  • 00:00:12
    >> LET'S GO TO THE BRAND-NEW BARNES AND NOBLE.
  • 00:00:13
    BARNES AND NOBLE. >> BOOK LOVERS ARE BUZZING ABOUT
  • 00:00:14
    >> BOOK LOVERS ARE BUZZING ABOUT A SURGE IN BRICK AND MORTAR.
  • 00:00:17
    A SURGE IN BRICK AND MORTAR. >> TREAT YOURSELF TO A NEW BOOK
  • 00:00:18
    >> TREAT YOURSELF TO A NEW BOOK OR TWO OR FIVE.
  • 00:00:20
    OR TWO OR FIVE. >> WITH READING RETAIL GIANT
  • 00:00:23
    >> WITH READING RETAIL GIANT BARNES AND NOBLE OPENING UP TO
  • 00:00:25
    BARNES AND NOBLE OPENING UP TO 60 STORES NATIONWIDE THIS YEAR,
  • 00:00:26
    60 STORES NATIONWIDE THIS YEAR, THE MOST IN A SINGLE YEAR SINCE
  • 00:00:28
    THE MOST IN A SINGLE YEAR SINCE 2007.
  • 00:00:29
    2007. ONE IN CHICAGO HOUSED IN THIS
  • 00:00:31
    ONE IN CHICAGO HOUSED IN THIS HISTORIC BANK BUILDING.
  • 00:00:36
    HISTORIC BANK BUILDING. BELOVED BY BOOK TALK AND LOCAL
  • 00:00:38
    BELOVED BY BOOK TALK AND LOCAL SHOPPERS.
  • 00:00:39
    SHOPPERS. >> I THINK THERE IS SOMETHING
  • 00:00:40
    >> I THINK THERE IS SOMETHING SPECIAL ABOUT LOOKING AT BOOK
  • 00:00:43
    SPECIAL ABOUT LOOKING AT BOOK COVERS.
  • 00:00:44
    COVERS. >> I SAW A KIDS' BOOK THAT I HAD
  • 00:00:45
    >> I SAW A KIDS' BOOK THAT I HAD WHEN I WAS A CHILD, SO IT JUST
  • 00:00:46
    WHEN I WAS A CHILD, SO IT JUST KIND OF WARMED MY HEART.
  • 00:00:48
    KIND OF WARMED MY HEART. >> I LOVE BOOKSTORES.
  • 00:00:49
    >> I LOVE BOOKSTORES. I LOVE THEM.
  • 00:00:50
    I LOVE THEM. >> IS BARNES AND NOBLE MAKING A
  • 00:00:52
    >> IS BARNES AND NOBLE MAKING A COMEBACK?
  • 00:00:53
    COMEBACK? >> IT'S MADE A COMEBACK.
  • 00:00:56
    >> IT'S MADE A COMEBACK. >> THE CEO IS WORKING TO TURN
  • 00:00:59
    >> THE CEO IS WORKING TO TURN THE PAGE WITH SMALLER STORES,
  • 00:01:00
    THE PAGE WITH SMALLER STORES, EACH WITH ITS OWN AESTHETIC.
  • 00:01:02
    EACH WITH ITS OWN AESTHETIC. >> WE GAVE BACK OUR STORES TO
  • 00:01:05
    >> WE GAVE BACK OUR STORES TO OUR TEAMS TO ORGANIZE
  • 00:01:07
    OUR TEAMS TO ORGANIZE THEMSELVES, DISPLAY BOOKS,
  • 00:01:09
    THEMSELVES, DISPLAY BOOKS, WHATEVER THEY LIKE.
  • 00:01:10
    WHATEVER THEY LIKE. >> I READ YOU ARE AIMING FOR
  • 00:01:12
    >> I READ YOU ARE AIMING FOR INDY BOOKSTORE VIBES IN BARNES
  • 00:01:13
    INDY BOOKSTORE VIBES IN BARNES AND NOBLE NOW.
  • 00:01:14
    AND NOBLE NOW. IS THAT TRUE?
  • 00:01:15
    IS THAT TRUE? >> THAT'S CERTAINLY TRUE.
  • 00:01:17
    >> THAT'S CERTAINLY TRUE. SPEAKING OF, INDEPENDENT
  • 00:01:18
    SPEAKING OF, INDEPENDENT BOOKSTORES ARE BOOMING, TOO,
  • 00:01:20
    BOOKSTORES ARE BOOMING, TOO, WITH NEARLY 300 OPENING
  • 00:01:22
    WITH NEARLY 300 OPENING NATIONWIDE IN 2023, ACCORDING TO
  • 00:01:24
    NATIONWIDE IN 2023, ACCORDING TO THE AMERICAN BOOK SELLERS
  • 00:01:25
    THE AMERICAN BOOK SELLERS ASSOCIATION, SETTING THE STAGE
  • 00:01:27
    ASSOCIATION, SETTING THE STAGE FOR A LITERARY FACEOFF STRAIGHT
  • 00:01:29
    FOR A LITERARY FACEOFF STRAIGHT OUT OF THE ROM-COM CLASSIC
  • 00:01:32
    OUT OF THE ROM-COM CLASSIC "YOU'VE GOT MAIL".
  • 00:01:33
    "YOU'VE GOT MAIL". >> CAN WE SAVE THE SHOP AROUND
  • 00:01:34
    >> CAN WE SAVE THE SHOP AROUND THE CORNER?
  • 00:01:35
    THE CORNER? >> YEAH!
  • 00:01:36
    >> YEAH! >> WHEN YOU FIRST HEARD A BARNES
  • 00:01:39
    >> WHEN YOU FIRST HEARD A BARNES AND NOBLE WAS MOVING IN DOWN THE
  • 00:01:41
    AND NOBLE WAS MOVING IN DOWN THE STREET, WHAT WAS YOUR REACTION?
  • 00:01:42
    STREET, WHAT WAS YOUR REACTION? >> OH, GOSH.
  • 00:01:44
    >> OH, GOSH. I LOST SLEEP.
  • 00:01:45
    I LOST SLEEP. >> OWNERS AT THIS BOOK CAFE ARE
  • 00:01:47
    >> OWNERS AT THIS BOOK CAFE ARE STRESSED ABOUT THE COMPETITION.
  • 00:01:49
    STRESSED ABOUT THE COMPETITION. BUT IN A WORLD OF E-READERS AND
  • 00:01:51
    BUT IN A WORLD OF E-READERS AND AMAZON, THRILLED TO SEE BRICK
  • 00:01:53
    AMAZON, THRILLED TO SEE BRICK AND MORTAR THRIVING.
  • 00:01:54
    AND MORTAR THRIVING. >> I THINK EVERY SMALL TOWN OR
  • 00:01:58
    >> I THINK EVERY SMALL TOWN OR ANY TOWN IN AMERICA DESERVES TO
  • 00:02:00
    ANY TOWN IN AMERICA DESERVES TO HAVE A BOOKSTORE THAT REFLECTS
  • 00:02:02
    HAVE A BOOKSTORE THAT REFLECTS THEM.
  • 00:02:03
    THEM. >> THAT IS A LOVELY NEIGHBORHOOD
  • 00:02:04
    >> THAT IS A LOVELY NEIGHBORHOOD TO THINK OF EVERY NEIGHBORHOOD,
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    TO THINK OF EVERY NEIGHBORHOOD, EVERY TOWN.
  • 00:02:06
    EVERY TOWN. >> YEAH, YEAH.
  • 00:02:07
    >> YEAH, YEAH. ISN'T IT GREAT?
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    ISN'T IT GREAT? I'LL VISIT THEM ALL.
  • 00:02:09
    I'LL VISIT THEM ALL. >> YEAH, I WOULD GO TO ALL THOSE
  • 00:02:11
    >> YEAH, I WOULD GO TO ALL THOSE BOOKSTORES, BY THE WAY.
  • 00:02:13
    BOOKSTORES, BY THE WAY. IT IS WORTH NOTING BOOKSTORES
  • 00:02:15
    IT IS WORTH NOTING BOOKSTORES MAKE THE BULK OF THEIR MONEY THE
  • 00:02:17
    MAKE THE BULK OF THEIR MONEY THE HOLIDAY SEASON.
  • 00:02:17
    HOLIDAY SEASON. IF YOU LIKE THIS BEING A
  • 00:02:19
    IF YOU LIKE THIS BEING A REALITY, THINK ABOUT BUYING
  • 00:02:20
    REALITY, THINK ABOUT BUYING THOSE GIFTS, THOSE BOOKS IN
  • 00:02:21
    THOSE GIFTS, THOSE BOOKS IN PERSON.
  • 00:02:22
    PERSON. BARNES AND NOBLE FOR THEIR PART,
  • 00:02:24
    BARNES AND NOBLE FOR THEIR PART, THEY SAY SALES ARE SOARING AND
  • 00:02:25
    THEY SAY SALES ARE SOARING AND THEY'RE NOT DONE.
  • 00:02:27
    THEY'RE NOT DONE. THEY PLAN TO OPEN 60 MORE STORES
  • 00:02:29
    THEY PLAN TO OPEN 60 MORE STORES NEXT YEAR, MAYBE TAKING INTO
  • 00:02:32
    NEXT YEAR, MAYBE TAKING INTO ACCOUNT THE IDEA FOR THIS NEW
  • 00:02:34
    ACCOUNT THE IDEA FOR THIS NEW SECTION, ALL THE "TODAY SHOW"
  • 00:02:38
    SECTION, ALL THE "TODAY SHOW" ANCHORS' BOOKS IN ONE PLACE JUST
  • 00:02:40
    ANCHORS' BOOKS IN ONE PLACE JUST FOR EASY BROWSING.
  • 00:02:41
    FOR EASY BROWSING. >> WELL DONE THERE, MAGGIE.
  • 00:02:43
    >> WELL DONE THERE, MAGGIE. >> BY THE WAY, THAT IS SO COOL.
  • 00:02:45
    >> BY THE WAY, THAT IS SO COOL. YEAH.
  • 00:02:46
    YEAH. I DO THINK IT IS SO COOL TO BE
  • 00:02:48
    I DO THINK IT IS SO COOL TO BE ABLE TO GO INTO A PLACE, OPEN IT
  • 00:02:49
    ABLE TO GO INTO A PLACE, OPEN IT UP AND READ IT.
  • 00:02:50
    UP AND READ IT. I GET IT.
  • 00:02:51
    I GET IT. >> IT IS THE WHOLE EXPERIENCE.
  • 00:02:52
    >> IT IS THE WHOLE EXPERIENCE. >> THE SMELL OF WALKING IN IS
  • 00:02:56
    >> THE SMELL OF WALKING IN IS NOSTALGIC.
  • 00:02:57
    NOSTALGIC. >> WE HAVE THIS BOOKSTORE UP IN
  • 00:02:59
    >> WE HAVE THIS BOOKSTORE UP IN OUR TOWN.
  • 00:03:00
    OUR TOWN. FROM COURTNEY TO NICK, THEY HAD
  • 00:03:03
    FROM COURTNEY TO NICK, THEY HAD THIS LITTLE KIDS' CORNER.
  • 00:03:05
    THIS LITTLE KIDS' CORNER. IT IS STILL THERE.
  • 00:03:06
    IT IS STILL THERE. EVERY SATURDAY YOU GO IN AND
  • 00:03:08
    EVERY SATURDAY YOU GO IN AND THERE ARE KIDS SITTING THERE.
  • 00:03:09
    THERE ARE KIDS SITTING THERE. >> I KNOW YOU CAN BUY BOOKS ON
  • 00:03:11
    >> I KNOW YOU CAN BUY BOOKS ON AMAZON.
  • 00:03:12
    AMAZON. BUT WHEN YOU GO INTO A
  • 00:03:13
    BUT WHEN YOU GO INTO A BOOKSTORE, YOU SEE THAT BOOK AND
  • 00:03:15
    BOOKSTORE, YOU SEE THAT BOOK AND YOU ARE LIKE, WAIT, WHAT ABOUT
  • 00:03:16
    YOU ARE LIKE, WAIT, WHAT ABOUT THAT ONE AND YOU GET INTO IT.
标签
  • Barnes & Noble
  • Independent bookstores
  • Holiday shopping
  • Brick and mortar resurgence
  • Bookstore competition
  • Reading
  • Retail
  • Chicago
  • Holiday season