The Surprising Psychology Behind Your Urge to Break the Rules | Paul Bloom | TED

00:10:33
https://www.youtube.com/watch?v=gdJwW-NhObU

الملخص

TLDRThe talk discusses the concept of perversity, where individuals knowingly engage in wrong actions or challenge norms simply because they are considered wrong. It begins with St. Augustine's reflection on stealing pears with no real malice or necessity and moves into modern examples, such as The Perversity Project, where people share similar instances. The discussion touches on psychological concepts like the 'need for chaos' and reactance, where people rebel against constraints. Art and comedy often use perversity for creativity and humor. The speaker highlights how understanding this perverse desire for autonomy and irrationality helps explain certain human behaviors, both destructive and creative.

الوجبات الجاهزة

  • 📖 St. Augustine's 'Confessions' begins with an unexpected sin involving pears rather than something carnal.
  • 🔍 The Perversity Project explores real-life examples of people doing wrong partly because it's wrong.
  • 🃏 In 'The Dark Knight', the Joker embodies a desire for chaos, beyond reason.
  • 😂 Comedy often capitalizes on the irrationality or moral failings of characters.
  • 🎨 Art uses perversity as creativity, like Banksy's 'Girl with Balloon' shredding stunt.
  • 🔑 Understanding reactance can explain seemingly irrational behaviors driven by a desire for autonomy.
  • 🧩 Perversity can stem from social forces, the psychology of individuality, and rebellion against norms.
  • 👻 Edgar Allan Poe metaphorically describes perversity as imps in our heads.
  • 💥 Some strategic unpredictability can make a person seem more powerful.
  • 🌿 A touch of benign perversity, like stepping on grass, adds interest to life.

الجدول الزمني

  • 00:00:00 - 00:05:00

    Around 1,600 years ago, St. Augustine wrote 'The Confessions,' a narrative about his youthful sins and conversion to Christianity. Book two of this work begins with a confession of past wickedness, suggesting expectations of sexual sins. However, the sin Augustine truly discussed involved stealing pears with friends, an act done seemingly out of pure wickedness. This notion fascinates Paul Bloom, a psychologist, who initiated The Perversity Project to explore why people commit acts they know are wrong. Stories submitted include acts of causing discomfort to others or engaging in self-destructive behavior, echoing a need for chaos seen in fictional characters like Joker. Some stories described benign acts done out of impulse, reflecting a deep-seated human perversity often used in art, comedy, and sometimes leading to creatively significant outcomes. Bloom cites artistic examples, arguing sometimes perversity leads to powerful creativity.

  • 00:05:00 - 00:10:33

    Rory Sutherland argues that irrational individuals can be more powerful than rational ones because their unpredictability makes them harder to manipulate. Paul Bloom, exploring this notion in psychology, discounts supernatural motivations for perversity, instead suggesting social forces like those noted by St. Augustine in 'The Confessions.' Here, Augustine experienced satisfaction from crime in a social context. Other psychological forces like autonomy and reactance also inspire perverse actions. Bloom notes examples like the Tide Pod challenge, where autonomy driven by reactance led to increased consumption of Tide Pods despite health warnings. A political study showed that threats intended to prevent actions can sometimes encourage them, as seen when subjects favored sanctions after being threatened. Bloom concludes by highlighting the universality of perversity, suggesting while much of it is negative, some can add humor, creativity, or excitement to life, advocating for its acceptance in small, harmless doses.

الخريطة الذهنية

فيديو أسئلة وأجوبة

  • What is 'The Perversity Project'?

    'The Perversity Project' is an initiative where people share stories of their own perverse actions, where they choose to do something wrong partly because it's wrong.

  • Did Augustine's sin involve something immoral by today's standards?

    No, Augustine's sin involved stealing pears with no malicious intent or necessity.

  • How does the concept of 'need for chaos' relate to perversity?

    The 'need for chaos' relates to an individual's desire to disrupt or cause chaos simply for the sake of chaos, a concept explored in the context of perversity.

  • How can perversity be artistic or funny?

    Perversity can be artistic as demonstrated by artworks challenging norms or funny in comedy where irrational acts are entertaining.

  • What is reactance in psychology?

    Reactance is a psychological response where people do the opposite of what's being told to them when their freedom is threatened.

  • Why might someone engage in perverse actions according to the speaker?

    Some reasons include a desire for autonomy, freedom, or a reaction against constraints imposed by rationality or morality.

  • How did Banksy use perversity with his artwork 'Girl with Balloon'?

    Banksy shredded the painting immediately after its auction sale, causing shock and media attention, demonstrating a creative act of subversion.

  • What did Edgar Allan Poe attribute perversity to?

    Poe attributed perversity to imps or little demons in our heads that make us do irrational acts.

  • How can perversity make someone seem more powerful according to Rory Sutherland?

    Perversity can make threats seem unpredictable and severe, making the individual appear more powerful and unhackable.

  • What is a potential social force behind perverse actions mentioned by Augustine?

    Augustine felt his perversity was driven by social forces, such as the influence of being in a group engaging in a sinful act.

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الترجمات
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التمرير التلقائي:
  • 00:00:04
    About 1,600 years ago,
  • 00:00:06
    St. Augustine wrote "The Confessions,"
  • 00:00:08
    which was the story of his youthful descent into sin
  • 00:00:11
    and his later conversion to Christianity.
  • 00:00:14
    And book two of “The Confessions” has a great beginning:
  • 00:00:17
    "I propose now to set down my past wickedness
  • 00:00:20
    and a carnal corruption of my soul."
  • 00:00:22
    So you expect sex.
  • 00:00:24
    (Laughter)
  • 00:00:25
    But to the disappointment of readers over the centuries,
  • 00:00:28
    the sin that Augustine talks about... isn’t carnal at all.
  • 00:00:32
    It has to do with pears.
  • 00:00:34
    He and his friends break into an orchard
  • 00:00:37
    and they steal some pears.
  • 00:00:38
    And that was it.
  • 00:00:40
    They didn’t have anything against the person who owned the orchard.
  • 00:00:43
    They weren’t hungry; they threw the pears to pigs.
  • 00:00:45
    What stunned Augustine and disturbed him
  • 00:00:48
    was that he seemed to be motivated by a desire just to do wrong.
  • 00:00:52
    He writes, "If any part of one of those pears passed my lips,
  • 00:00:56
    it was the sin that gave it flavor.
  • 00:00:59
    I had no motivation for wickedness except wickedness itself.
  • 00:01:03
    I was foul and I loved it."
  • 00:01:05
    (Laughter)
  • 00:01:07
    Now I'm a psychologist
  • 00:01:09
    and I was interested in real-life stories of perverse actions,
  • 00:01:12
    so I started The Perversity Project
  • 00:01:14
    where I invited people to send me stories about perverse things that they did.
  • 00:01:18
    I defined these acts as
  • 00:01:20
    "when you choose to do something you know is wrong,
  • 00:01:22
    morally or otherwise,
  • 00:01:23
    at least, in part, because it's wrong."
  • 00:01:25
    So one of the first stories I got was,
  • 00:01:27
    "Flirted with a woman's boyfriend knowing fully well he liked me.
  • 00:01:31
    I knew I could steal him if I wanted, but I didn't want to do that.
  • 00:01:34
    I just wanted her to feel uncomfortable
  • 00:01:36
    whenever the three of us were in the same room."
  • 00:01:38
    (Laughter)
  • 00:01:40
    "Causing people pain is wrong, but that's exactly why I did it."
  • 00:01:44
    And in fact, this is the plot of the Dolly Parton song "Jolene."
  • 00:01:47
    (Laughter)
  • 00:01:49
    Sometimes it's self destructive.
  • 00:01:51
    A young man wrote to me, "Ice skating on a pond,
  • 00:01:53
    dark unfrozen spot 30 yards out,
  • 00:01:55
    instead of avoiding it, I skate towards it,
  • 00:01:57
    knowing but wondering, knowing but wondering...
  • 00:02:00
    and splash!"
  • 00:02:01
    (Laughter)
  • 00:02:02
    Now psychologists have long been interested
  • 00:02:05
    in these sort of violent, disruptive, perverse acts
  • 00:02:09
    and the kinds of people who do them.
  • 00:02:11
    An example people often give is the Joker from the “Batman” comics.
  • 00:02:15
    In Christopher Nolan's film "The Dark Knight,"
  • 00:02:18
    Alfred, Batman’s butler, describes the Joker by saying,
  • 00:02:21
    "Some men can't be bought, bullied, reasoned or negotiated with.
  • 00:02:25
    Some men just want to watch the world burn."
  • 00:02:28
    And psychologists have thought up a "need for chaos" scale
  • 00:02:32
    that gives you a bunch of statements
  • 00:02:34
    and how much you agree with them
  • 00:02:36
    will tell you how much you want to watch the world burn.
  • 00:02:39
    So do this quietly in your head.
  • 00:02:41
    "I need chaos around me.
  • 00:02:42
    It's too boring if nothing is going on."
  • 00:02:45
    "Sometimes I just like destroying beautiful things."
  • 00:02:49
    But not all the stories I got had that kind of nature.
  • 00:02:52
    Some were a little bit more benign.
  • 00:02:54
    Here's one of my favorites.
  • 00:02:55
    "On one occasion in my early 20s, I was out with a friend.
  • 00:02:58
    He decided to get himself an ice cream
  • 00:03:01
    and before he had a chance to try it, I stuck my finger in it."
  • 00:03:04
    (Laughter)
  • 00:03:05
    "I tried to play it off as a joke,
  • 00:03:07
    but really I had the sudden thought,
  • 00:03:09
    ’Man, it would be -- messed up
  • 00:03:12
    if I just jammed my finger in his ice cream.'"
  • 00:03:15
    Someone else wrote me, "When I was in a professional choir,
  • 00:03:18
    at every concert,
  • 00:03:19
    I felt the desire to sing a few notes very incorrectly on purpose.
  • 00:03:22
    To this day, I don't completely understand why."
  • 00:03:24
    Someone else wrote me, and this is kind of the sweetest, saddest
  • 00:03:27
    little example of modest perversity:
  • 00:03:30
    “Sometimes I walk on the grass instead of the path
  • 00:03:32
    just because I know it's wrong."
  • 00:03:34
    (Laughter)
  • 00:03:35
    Now a lot of perversity makes the world worse.
  • 00:03:38
    I wouldn't want an Uber driver
  • 00:03:40
    who scores high on a "need for chaos" scale.
  • 00:03:42
    And I don't want a friend or a colleague either.
  • 00:03:45
    But sometimes, I'll suggest to you,
  • 00:03:47
    perversity can be clever, creative, beautiful.
  • 00:03:50
    And there are some examples from art.
  • 00:03:52
    There was an illustrious art exhibition in New York City in 1917, and they said,
  • 00:03:57
    "You could send in anything you want, we'll accept everything."
  • 00:03:59
    So Marcel Duchamp sent in a urinal, described [as] a fountain,
  • 00:04:02
    and they rejected it.
  • 00:04:03
    They said, "No, no, we just accept artwork."
  • 00:04:06
    But Duchamp insisted it was artwork
  • 00:04:08
    and the resulting controversy turned out to be one of the pivotal moments
  • 00:04:11
    in the history of modern art.
  • 00:04:13
    Or take Banksy.
  • 00:04:15
    A few years ago,
  • 00:04:17
    Banksy sold a painting “Girl with Balloon” at Sotheby’s, at auction,
  • 00:04:21
    and he set up the frame so that the moment the painting was sold,
  • 00:04:24
    the moment the gavel went "boom,"
  • 00:04:27
    a machine in the frame shredded the painting halfway through,
  • 00:04:32
    horrifying the audience.
  • 00:04:34
    But... getting on the front pages of newspapers all over the world.
  • 00:04:39
    Later on, describing it, Banksy quotes a Russian anarchist who says,
  • 00:04:42
    "The urge to destroy is also a creative urge."
  • 00:04:46
    Or take comedy.
  • 00:04:48
    Perversity is part and parcel of comedy.
  • 00:04:50
    So much of what's funny
  • 00:04:52
    is when people do things that are irrational or immoral.
  • 00:04:55
    In the right hands, perversity is such a source of joy.
  • 00:04:59
    Perversity can also be powerful.
  • 00:05:02
    Rory Sutherland wrote,
  • 00:05:03
    "Irrational people are much more powerful than rational people."
  • 00:05:07
    He gave two reasons why this is so.
  • 00:05:10
    The first is, their threats are so much more convincing.
  • 00:05:13
    Suppose I'm in a confrontation with you
  • 00:05:15
    and you threaten me
  • 00:05:16
    and you’re a rational, reasonable... person.
  • 00:05:18
    So I know your threats ...
  • 00:05:20
    Woman: Ehh.
  • 00:05:21
    (Laughter)
  • 00:05:22
    PB: Well, I know your threats are going to be normal, proportional and reasonable.
  • 00:05:26
    But, if as somebody is hinting here, you’re a perverse agent,
  • 00:05:30
    I have no idea what you're capable of
  • 00:05:32
    and you're far more frightening to me.
  • 00:05:35
    Second reason is, if you're wholly predictable,
  • 00:05:37
    people learn to hack you.
  • 00:05:39
    So again, if you're rational and I have to outsmart you,
  • 00:05:41
    figure out what you're going to do next,
  • 00:05:43
    I figure you’ll do the rational thing.
  • 00:05:45
    If you're perverse, you're harder to predict.
  • 00:05:47
    And so harder to hack.
  • 00:05:50
    Edgar Allan Poe, describing perversity,
  • 00:05:53
    described, talked about imps,
  • 00:05:55
    little magical demons in our heads that cause us to do terrible things.
  • 00:05:59
    But like I said, I'm a psychologist, I don't believe in imps.
  • 00:06:02
    I think what we do has reasons, has motivations.
  • 00:06:05
    And I think for perverse actions there is a range of them.
  • 00:06:09
    One of them was mentioned by Augustine.
  • 00:06:11
    So later on, after describing the incident with the pears, he writes,
  • 00:06:14
    "I would not have done it by myself.
  • 00:06:16
    My satisfaction did not lie in the pears, it lay in the crime itself,
  • 00:06:19
    committed in league with a gang of sinners."
  • 00:06:22
    The social force drove him.
  • 00:06:24
    And there are other things, too.
  • 00:06:25
    One force that really interests me
  • 00:06:27
    goes under many names: self-governance, freedom,
  • 00:06:31
    liberty, agency.
  • 00:06:33
    Call it autonomy.
  • 00:06:34
    Call it a desire to be free to do what you want,
  • 00:06:38
    free of the constraints of other people
  • 00:06:41
    and free also of the constraints of rationality and morality.
  • 00:06:45
    And Jonah Berger gives a nice example of this.
  • 00:06:47
    He talks about the Tide Pod challenge of a few years ago,
  • 00:06:51
    where many teenagers,
  • 00:06:52
    instead of using these as detergent products,
  • 00:06:54
    bit into them and sometimes consumed them.
  • 00:06:56
    Now, as you might imagine,
  • 00:06:59
    Procter and Gamble, who own the products,
  • 00:07:01
    were incredibly unhappy about this
  • 00:07:03
    and they set up an extremely expensive ad campaign
  • 00:07:06
    designed to stop people from consuming these products.
  • 00:07:10
    And one of their campaigns involved a ... popular football player
  • 00:07:13
    known as Gronk.
  • 00:07:15
    So the ad would begin,
  • 00:07:17
    "Hey, Gronk, is eating the pods ever a good idea?"
  • 00:07:22
    And Gronk responds, "No, no, no."
  • 00:07:25
    Berger points out, when this ad came up,
  • 00:07:27
    consumption of the pots shot up.
  • 00:07:29
    (Laughter)
  • 00:07:30
    Not down.
  • 00:07:32
    "Nobody's going to tell me what to do.
  • 00:07:33
    Who is this Gronk telling me what to do?
  • 00:07:35
    I want to be an autonomous, free being."
  • 00:07:37
    And psychologists call this reactance.
  • 00:07:39
    This means it's "an unpleasant feeling
  • 00:07:42
    that emerges when people experience a threat to
  • 00:07:44
    or loss of their free behaviors."
  • 00:07:47
    And there's a wealth of laboratory studies looking at reactance.
  • 00:07:50
    So they test the idea
  • 00:07:53
    that what you try to do is reestablish the threatened freedom.
  • 00:07:57
    And so one of the studies, for instance, looks at binge-drinking ads
  • 00:08:01
    and finds that when binge drinking ads are particularly heavy-handed,
  • 00:08:04
    people often respond by drinking more. ...
  • 00:08:06
    "I'm going to reestablish my freedom."
  • 00:08:08
    "I'm going to do what I want."
  • 00:08:10
    Or take threats of reprisal.
  • 00:08:12
    There's a lovely study by a team of political scientists
  • 00:08:16
    which asked you, asked the subjects,
  • 00:08:18
    to imagine that they’re an ambassador to a country
  • 00:08:20
    and they're deciding whether or not to have sanctions
  • 00:08:23
    towards that country.
  • 00:08:25
    In one condition, the dictator says
  • 00:08:26
    "If you do sanctions towards our country, that's OK, I won't do anything."
  • 00:08:30
    In the second condition, the dictator says,
  • 00:08:32
    "If you do sanctions towards our country,
  • 00:08:34
    I will unleash terrorist attacks against you."
  • 00:08:37
    What's the stunning finding from this is that in the second condition,
  • 00:08:41
    not the first,
  • 00:08:42
    they were more likely to do it.
  • 00:08:44
    A lot of our perverse actions are in response to people
  • 00:08:48
    telling us not to do what we want to do,
  • 00:08:51
    and it makes us want all the more to do that thing.
  • 00:08:55
    I think there are two lessons from the study of perversity.
  • 00:08:59
    One is to appreciate its role in everyday life.
  • 00:09:02
    It's really worth knowing that there are people out there
  • 00:09:06
    who really do want to watch the world burn.
  • 00:09:09
    And I think it's also worth knowing that each and every one of us,
  • 00:09:13
    at some point in our life,
  • 00:09:15
    wants to watch the world burn at least a little bit.
  • 00:09:17
    (Laughter)
  • 00:09:19
    I think it's worth knowing,
  • 00:09:21
    at least for consequential decisions like choosing who to vote for,
  • 00:09:27
    that people aren't just motivated by material self-interest
  • 00:09:31
    or by an affiliation to social and political group.
  • 00:09:34
    Sometimes people want to be autonomous beings,
  • 00:09:37
    they want to be free.
  • 00:09:38
    And telling these people, "What you're doing is stupid,"
  • 00:09:41
    "what you're doing is irrational,"
  • 00:09:44
    "what you're doing is immoral,"
  • 00:09:46
    can have the paradoxical effect of motivating them to do
  • 00:09:49
    exactly what you don't want them to do.
  • 00:09:53
    The second lesson of perversity has to do with our everyday lives.
  • 00:09:59
    A lot of perversity is awful.
  • 00:10:00
    I think the world would be better off without it.
  • 00:10:03
    But I think we've seen a little bit that perversity could be funny.
  • 00:10:07
    It could be clever.
  • 00:10:09
    I think it can make the world a better place.
  • 00:10:12
    And so I guess I'd suggest
  • 00:10:15
    that a life with a little bit of perversity in it,
  • 00:10:19
    a life where sometimes you put your finger into your friend's ice cream,
  • 00:10:23
    is a life that's a lot more interesting.
  • 00:10:26
    Thank you.
  • 00:10:27
    (Applause)
الوسوم
  • Perversity
  • Reactance
  • Psychology
  • Autonomy
  • Augustine
  • Art
  • Comedy
  • Power
  • Chaos
  • Freedom