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welcome to this prediction video where
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I'm going to share my thoughts on where
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I think AI is going to take marketing
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into the future AI is changing marketing
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forever and based on my research having
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read business Tech articles reading
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studies and watching industry talks I'm
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about to share the four ways in which
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marketing will never be the same
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bum this video is for business owners
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tech people employees of businesses
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students and anyone who is just a
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curious cat and wants to be better
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informed
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[Music]
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okay this first Trend prediction I'm
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calling it same same and different
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different I believe marketing will start
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to look the same same but also different
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different so what this is is I believe
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there will be two groups of AI marketers
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the first type will use AI to save time
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this group of people will use tools and
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templates to be more time efficient and
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generating ideas copy and visuals now
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the second group of people will use AI
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to generate and create these are the
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types of marketers that use their own
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ideas in conjunction with AI to create
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something new they're also Savvy when it
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comes to how to use AI as a means to
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birth Innovation so if we picture what
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these two groups of people might type
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into chat GPT group one might say make
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me a marketing plan group two would say
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here are the details of my business
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these are the problems I'm trying to
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solve ask me questions until you have
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the information that you need in order
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to write write me a marketing plan so
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you can see how prompt one make me a
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marketing plan would likely generate the
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same response for everyone if they were
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to type it into chat GPT so that's where
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like the same same comes into play we're
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going to start to see a lot of marketing
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look very similar because of this and
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we're honestly we're already starting to
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see it like so for example like many
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Facebook ads they're going to use like
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that that predictable template and
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content creators are making YouTube
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videos that simply use stock footage and
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AI voices not only are we seeing that
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the output will start to all look the
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same but a Harvard study found that when
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people over rely on generative AI the
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collective Divergence of ideas drops by
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40% so the ways of thinking will also be
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affected too creating somewhat of a
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catch22 now for the different different
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part of this trend this is the type of
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marketer that would use the second more
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strategic prompt they're going to be
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really leveraging the generative aspect
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of AI to generate newness and I predict
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unexpected marketing campaigns that are
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highly tailored which also leads us to
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the next prediction hyper
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personalization magazines targeted a
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general demographic Facebook ads
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targeted even more specific groups of
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people and now with ai's progression I
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predict that the content you consume
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will be targeted towards you not just
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groups of people like you but literally
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you based on the patterns and the habits
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that you have based on the actions you
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take your personality the probability
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that you will do something in the future
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your psychographics the time you spent
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looking looking at something and the
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list goes on so what does this look like
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what does living in a hyper targeted
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world look like it looks like email
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marketing with products you absolutely
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cannot resist it looks like digital ads
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with models that are exactly your age
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doing the things that you love to do it
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looks like social media content that
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oddly seems to know the exact stage of
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life you're in sometimes even before you
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know what stage of life you're in so
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that sounds like a pretty good thing no
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well yes and no it means businesses can
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get more pinpointed with their marketing
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and consumer can enjoy that content that
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you know they actually care about but
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living in this sort of bubble does also
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have its drawbacks too so let me give
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you a for instance I was a longtime
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Apple music user until I made the switch
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over to Spotify the reason that I
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switched over to Spotify was because I
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just found the algorithm better in terms
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of opportunity to discover new music
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over time I realized that I wasn't
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really discovering new music and new
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artists anymore the way that I once was
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but like I didn't think anything much of
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it until one day this is crazy I
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accidentally signed out of my account
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account and then I couldn't log back in
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so I used a free account under a
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different email and I was flored at how
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much new music I was discovering all of
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a sudden it was at that point that I
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realized in my old account I was stuck
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in a loop it felt like Spotify was
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serving me up the same music that it
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knew I was going to like rather than
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serving me new music and risk me not
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liking it and leaving the platform
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taking that to a marketing lens doesn't
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that make sense as a business or
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marketer wouldn't you rather serve a
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potential customer a campaign with
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imagery that statistically has a higher
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probability that it will resonate with
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them rather than taking a risk on
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something new the drawback is that this
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comes at the expense of wedging people
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into confined corners of not only the
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economy but potentially Society speaking
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of society what will happen to our jobs
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is marketing going to become an obsolete
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profession that's taken over by Bots
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well this next Trend I'm calling the
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marketer shape shifter and I'll tell you
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what I personally think is going to
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happen to our jobs as marketers listen I
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don't have a crystal ball but based off
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of the learning that I've done and my
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intuition I do think some jobs will have
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to change in nature it's too simplistic
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to say that AI will make marketers
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obsolete but yes AI will change some
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marketing jobs and even create new ones
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too AI is automating certain cognitive
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tasks like posting social media updates
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and AB testing website Pages jobs that
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could previously only be done by humans
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there's also an overarching Trend where
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large businesses budgets are moving
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towards Ai and moving away from
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marketing but there's no need to panic
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because this shift will unlock and
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compliment the job of being a marketer
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marketers in roles that are highly
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strategic will find themselves more
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productive as they're able to focus on
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higher stake tasks that involve
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emotional intelligence intuition and
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creativity I believe that in the near
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future marketers that thrive throughout
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this change are the ones that can
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shapeshift and level up their skills to
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keep up like learning how to prompt
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engineer and understanding how to
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integrate AI into their departments for
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example more and more marketers value
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will start coming from managing and
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complimenting these new workflows that
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do involve AI I predict that marketers
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will start shape-shifting when jobs are
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deeply impacted and so they will need to
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find new ways to make themselves
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competitive by gaining skills in AI so
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while there will be some changes and
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shifts in some positions I do Envision
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there will be a development of brand new
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positions to account for any industry
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changes if you're finding this video
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informative helpful or interesting
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consider giving it a like it is a small
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thing that you can do to help me out
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personally because it does make the
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algorithm understand that this is a
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quality video and it will help the
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performance of the video in its entirety
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so if you did like this video I would
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appreciate if you could like it thank
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you very much now let's get back into
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the trends number five and six Trend
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prediction number five the productivity
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boost during the Industrial Revolution
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when businesses realized they could
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produce 100 times more than they could
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historically they didn't take 100 extra
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vacation days they continue to look
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forward into the future asking how can
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we do even more and I believe a similar
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effect will be had on marketers now that
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we have tools to write copy create video
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and optimize workflows setting and
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measuring kpis as well just to name a
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few I'll admit we do have a bit of extra
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time on our hands organizations and
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businesses will start looking to
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marketers for more complex tasks deeper
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Data Insights and smarter strategies
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this will free up marketers time to
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focus on more strategic work such as
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developing creative campaigns and a task
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that currently has no way of being
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automated building relationships with
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customers so with all these tools in our
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back pockets according to Forbes the
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best work will come from a collaboration
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between humans and AI resulting in the
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efficiency and effectiveness of the
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marketer going all the way up prediction
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number six entrepreneurship propelled so
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marketing automation is leveling the
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playing field now small businesses stand
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a chance against more established
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corporations the cost of starting and
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running a business has become less of a
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barrier to entry AI has replaced
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Freelancers and agencies making
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in-housing work less expensive and
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easier for entrepreneurs I was doing a
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bit of reading and I found this anecdote
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which is really interesting 1 1800
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flowers they launched an AI powered gift
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con searage service that helps customers
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shop for what they need the AI was
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actually capable of understanding
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customer questions and needs and
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replacing potentially several customer
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service Representatives 1 1800 Flowers
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is you know a relatively large company
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but nothing is stopping the small guys
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from doing something similar as well and
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with the plethora of data available
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entrepreneurship as a marketer or
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business owner allows us to make smarter
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more informed business decisions than
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ever big businesses are fighting for
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that AI piece of the pie I believe that
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Within in the next few years AI
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companies will be household names the
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same way McDonald's and Netflix are I
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also think that the big businesses of
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the world that weren't previously seen
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as AI companies will start to be
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recognized as technology companies if
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you want to get ahead as a business
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owner or marketer leveling up your
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knowledge is invaluable subscribing to
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this channel that you're watching right
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now is a really good place to start uh
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we have videos like 10 AI tools that
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will blow your mind actually I will link
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that right over here and in the
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description box for you guys if you want
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to watch that next but point is that
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keeping up to date with what tools are
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on the rise will help you stay ahead of
00:09:01
the curve on how you can make yourself
00:09:03
more efficient and more productive in
00:09:05
business we also have a full prompt
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engineering video guide you can watch
00:09:08
right over here we cover everything from
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text prompting to text image prompting
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and even text to video some colleges are
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offering it now for continuing education
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which could be a nice way to you know
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get out from behind the screen and meet
00:09:20
people in your field I personally think
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that oftentimes the internet can provide
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more up-to-date information since you
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know like the school curriculum can't
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really keep up with that pace but the
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added value of being in person is
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building relationships which can be
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difficult to do online speaking of
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online there is opportunity to be had in
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the online a sphere I'm assuming since
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you clicked on this video you love New
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Opportunities you're an entrepreneur
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you're a go-getter type and Shopify
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builds the perfect tool for that type of
00:09:47
person you if this is the first time
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you're hearing about Shopify Shopify is
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a tool that helps you build and manage
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an online store so whether you want to
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quit your day job or you want to follow
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your passion Shopify allows you to sell
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anything to any one anywhere in the
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world this channel that you're watching
00:10:01
right now is a Shopify power channel so
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I have the privilege to link a free
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trial to Shopify in the description box
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and you'll be able to build a store for
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free with no credit card required so I
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will leave that link for you guys in the
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description box if you want to give it a
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go dang I loved making this video so
00:10:15
thought-provoking I'm excited to look
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back on this video in 3 years and be
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like those predictions were super
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spot-on or like that was completely
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wrong what do you guys think do you guys
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think that some of my predictions were
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completely completely off and if so
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which ones I accepting challenges I love
00:10:28
a good debate and which predictions do
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you think like okay maybe she's got a
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point let me know in the comment section
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actually don't believe I introduced
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myself in the beginning of this video my
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name is Michelle Valley I am here every
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week so if you love hanging out then
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make sure that you're hitting subscribe
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so that we can see each other next week
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here on this channel we have all the
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teachings and information that you need
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in order to be that boss entrepreneur
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self that you know that you are so if
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learning about advertising and marketing
00:10:50
and how to run a business sounds good to
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you make sure that you're hitting
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subscribe you guys are the best I will
00:10:55
see you guys in the next one peace
00:11:06
he
