00:00:00
Daniela Monet is the latest former child
00:00:03
actor to call out Nickelodeon
00:00:05
I knew something was off some of the
00:00:09
Wardrobe on the show was not age
00:00:10
appropriate and that she quote wouldn't
00:00:12
even wear some of that today as an adult
00:00:14
former Zoe 101 actress Alexa Nicholas is
00:00:18
the latest child star to criticize
00:00:20
Nickelodeon over its traumatic and
00:00:22
unsafe environment I did not feel
00:00:25
protected at Nickelodeon as a child
00:00:27
personally and so I'm demanding that
00:00:30
Nickelodeon starts protecting children
00:00:32
he said he wasn't getting royalties
00:00:34
anymore which is really interesting
00:00:36
Jason Nash's podcast and Jason is still
00:00:39
getting royalties from Drake and Josh
00:00:40
yeah but Josh wasn't because he was a
00:00:42
kid when he was doing it screwed and
00:00:43
sold us out in uh negotiations with
00:00:46
Nickelodeon because they were kind of
00:00:47
Ruthless and um they didn't pay their
00:00:50
leads uh residuals I see the problem oh
00:00:54
do you if you want to make a lot of
00:00:56
money with a TV network there's only one
00:00:58
demographic you gotta focus on children
00:01:02
that's because it's not just the child
00:01:04
viewers that make his TV so lucrative
00:01:06
it's also the child actors child actors
00:01:09
are naive and easy to manipulate they
00:01:11
don't know what's appropriate or normal
00:01:12
yet they are in any position to
00:01:15
negotiate a higher pay and they
00:01:16
definitely don't want to do anything
00:01:17
that will blow their shot at being
00:01:18
famous child actors will do whatever it
00:01:21
takes to succeed on screen wink wink and
00:01:24
their parents are just as desperate and
00:01:25
Nickelodeon has taken full advantage of
00:01:27
this
00:01:32
all of our favorite shows growing up
00:01:34
have some very disturbing stuff going on
00:01:36
behind the scenes child actors ripped
00:01:38
off for Millions abusing child actors
00:01:40
abusing child actors in a way that would
00:01:42
definitely get this video to monetize if
00:01:43
we went into it and it's only now that
00:01:45
these child actors are all grown up that
00:01:47
these disturbing Revelations are coming
00:01:48
to lights stay dangerous subscribe for
00:01:50
more and this is the Dark Side of
00:01:52
Nickelodeon
00:01:54
[Music]
00:01:57
foreign
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[Music]
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even the largest corporations like
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Nickelodeon have humble beginnings and
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with the right plan a small business can
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Nickelodeon wasn't always the wacky
00:03:15
borderline inappropriate billion dollar
00:03:17
conglomerate it is today it started out
00:03:19
as a simple idea to create a TV network
00:03:21
just for kids you see before Nickelodeon
00:03:24
and all the other kiss channels that
00:03:25
were established throughout the 80s kids
00:03:27
TV shows ran periodically on adult
00:03:29
channels children had to wake up bright
00:03:31
and early on a Saturday morning just so
00:03:33
they could watch their favorite cartoon
00:03:34
for an hour kids wanted more television
00:03:36
but it just wasn't available for them so
00:03:38
it was a huge untapped markets so in
00:03:40
1977 a woman named Dr Vivian Horner
00:03:43
launched the first official Nickelodeon
00:03:45
TV show before the channel was even
00:03:47
established to confirm that there was
00:03:48
indeed a market for Less the show
00:03:50
pinwheel aired on a local channel only
00:03:52
in Columbus Ohio and it took off
00:03:54
immediately kids just couldn't get
00:03:56
enough Nickelodeon knew that they needed
00:03:58
to add more shows to keep children
00:03:59
watching around the clock and after just
00:04:01
two years the Nationwide Nickelodeon
00:04:03
channel was born Nickelodeon
00:04:05
revolutionized cable TV all of a sudden
00:04:07
kisko watch shows every single day from
00:04:09
8 AM to 11 pm no boring inappropriate
00:04:12
adult shows and no TV ads either just
00:04:15
entertaining kid-friendly contents and
00:04:17
it was great for adults too because the
00:04:18
channels kept their kids locked in
00:04:19
without a peak for hours on end but even
00:04:22
though kids from all over had their eyes
00:04:24
glued to the screen Nickelodeon wasn't
00:04:25
making as much money as you would think
00:04:27
back then in fact at the time the
00:04:28
channel was about 40 million dollars in
00:04:30
depth and soon children were getting
00:04:32
bored of the same repetitive shows and
00:04:34
the channel was starting to drown that's
00:04:36
when the vice president of Nickelodeon
00:04:37
Geraldine laburn made a decision to save
00:04:40
the brand she started to run
00:04:41
advertisements on the channel
00:04:43
advertising to adults on TV was
00:04:45
completely normal but using television
00:04:47
to Target kids that was a little bit
00:04:49
more unorthodox but it worked kids were
00:04:52
begging their parents to spend all their
00:04:53
birthday and Christmas money on
00:04:54
Nickelodeon products the advertising
00:04:56
decision also came with a full Rebrand
00:04:58
the logo was changed to the orange spot
00:05:00
that we all came to know and love and
00:05:02
later a flashy new production called the
00:05:04
kiss Choice Award was created the Kids
00:05:06
Choice Awards show allowed kids to cast
00:05:08
their vote for their favorite shows
00:05:09
music and movies for the first time ever
00:05:11
they also created a sister Channel
00:05:13
called Nick Jr to start capturing even
00:05:15
younger kids into the Nickelodeon
00:05:16
Universe the channel was trying anything
00:05:18
to get every single kid out there hooked
00:05:21
on Nickelodeon and it was working better
00:05:23
than they could have ever dreamed of the
00:05:25
network was blowing up and the Golden
00:05:26
Age of Nickelodeon was fast approaching
00:05:28
and with that everything was about to
00:05:30
change
00:05:32
[Music]
00:05:33
foreign
00:05:40
became an iconic brand
00:05:42
[Music]
00:05:49
they started releasing classic cartoons
00:05:51
like Rugrats Doug and Ren and Stimpy
00:05:53
then came Rocco's Modern Life cat dog
00:05:55
Hey Arnold and the Wild Thornberries
00:05:57
Nickelodeon shows were becoming so
00:05:59
popular that they could literally use
00:06:01
their cartoons as spokespeople for kids
00:06:03
advertisements
00:06:05
today
00:06:06
[Music]
00:06:09
today
00:06:10
it's new Nickelodeon bailouts round
00:06:13
Snoopy dog and more Nickelodeon
00:06:15
characters now on Fruit Roll-Ups what
00:06:17
fun Fruit Roll-Ups where we roll out
00:06:19
with next
00:06:20
SUNY scored a deal with Sony Wonder to
00:06:23
release compilations of their episodes
00:06:24
as VHS tapes Nickelodeon Productions
00:06:27
were getting as big as blockbuster
00:06:28
movies and the kids were obsessed
00:06:35
sweepstakes by the mid 90s Nickelodeon
00:06:38
was the number one cable channel by
00:06:40
daily viewers and at that time their
00:06:42
biggest cartoon Cash Cow hadn't even
00:06:43
been released yet peaches
00:06:46
SpongeBob SquarePants yes of course he
00:06:49
lives in a pineapple you silly
00:06:57
hello I like money it was right in the
00:07:00
middle of all this success that
00:07:02
Nickelodeon started branching out from
00:07:04
cartoons to create more shows with real
00:07:06
live child actors they gave a few
00:07:08
different shows a shot but one of them
00:07:10
stood out well Above the Rest all that
00:07:14
stop look and watch ready at get set
00:07:18
it's all back
00:07:20
[Music]
00:07:23
all that attracted a different type of
00:07:25
young audience with the Saturday night
00:07:27
lifestyle sketch comedy
00:07:30
while also having a slightly older tone
00:07:32
it blew up internationally in countries
00:07:34
like the UK Australia and Canada getting
00:07:37
so popular that it ran for over 10 years
00:07:39
but all that wasn't all smiles behind
00:07:41
the scenes see all that was written and
00:07:43
produced by a ruthless man and this
00:07:45
ruthless TV Mogul would go on to
00:07:47
practically control Nickelodeon after
00:07:49
all that took off and that man was Dan
00:07:52
Schneider
00:07:55
look at a dance Snyder and Schneider and
00:07:59
we love you thank you so much dude Dan
00:08:02
Snyder was bestowed with the Lifetime
00:08:04
Achievement Award and some of the stars
00:08:07
from Drake and Josh Sam and Cat
00:08:09
Victorious and iCarly congratulated Dan
00:08:11
for making their careers
00:08:13
[Music]
00:08:14
did you say nice things about me because
00:08:17
I will tase her if necessary I have the
00:08:20
taser we haven't had to use it in a long
00:08:22
time I've said lots of nice things so I
00:08:24
said nice things today oh I'm kind of
00:08:26
scared I was a little scared
00:08:32
you give me you never get me I just did
00:08:35
oh my God
00:08:39
oh my gosh that scared me so
00:08:44
foreign
00:08:45
[Music]
00:08:49
who is Dan Schneider well if you've ever
00:08:52
watched a Nickelodeon show from 1995 to
00:08:54
2014 there's a good chance he created
00:08:56
the propaganda I mean TV shows that
00:08:58
helped mold your brain during your most
00:09:00
formative years Dan grew up in Memphis
00:09:02
Tennessee and by the age of seven he was
00:09:04
by far the heaviest kid in his class
00:09:06
terrified of being rejected by his peers
00:09:08
he decided that he was going to win them
00:09:10
over the only way he knew how by being
00:09:12
funny I wouldn't be thought of as the
00:09:14
fattest kid in class if they thought I
00:09:16
was the funniest kid in class he said
00:09:18
early on Dan knew that he wanted to get
00:09:20
involved in the TV business one day he
00:09:22
saw that a movie was holding casting
00:09:24
calls in Memphis and he gave it a shot
00:09:25
he landed a small part in a movie called
00:09:28
making the grade and was later casted in
00:09:30
a sitcom after getting noticed for the
00:09:31
role Dan was building up such a
00:09:33
reputation that he was invited to host
00:09:35
the second evercast choice award for
00:09:36
Nickelodeon that was his in the
00:09:39
opportunity that would forever change
00:09:40
his life Nickelodeon was looking for
00:09:42
writers to help create all laps and Dan
00:09:44
easily landed the gig after pilots and
00:09:47
from that point on it catapulted his
00:09:49
career with a network as a writer and
00:09:50
producer The Amanda Show Kenan and Kell
00:09:53
What I Like About You Drake and Josh Zoe
00:09:55
101 iCarly Victoria Sam and Katz the
00:09:58
more successful his shows got the more
00:09:59
powerful Nickelodeon became and thus the
00:10:02
more powerful Dan became soon Schneider
00:10:04
and the channel were so intertwined that
00:10:06
almost all of their shows were made by
00:10:07
him on the outside it looked like a
00:10:09
wholesome yet massively successful kids
00:10:11
TV network but on the inside Dan
00:10:14
Schneider and Nickelodeon were covering
00:10:15
up some deep dark secrets
00:10:24
adding on a Nickelodeon show was a dream
00:10:27
come true for most kids getting a huge
00:10:29
payday having fans being famous being a
00:10:31
child star but the people who actually
00:10:33
lived through it see that being a
00:10:35
Nickelodeon star is a lot less glamorous
00:10:37
than you would think my experience with
00:10:39
acting is I'm so ashamed of the parts
00:10:40
that I've done in the past I I resent my
00:10:43
career in a lot of ways I think like by
00:10:45
15 I was already embarrassed in her new
00:10:48
Memoir Jeanette writes about being quote
00:10:50
photographed in a bikini at a wardrobe
00:10:52
fitting and being encouraged to drink
00:10:54
alcohol by an intimidating figure she
00:10:56
simply calls the Creator in the excerpt
00:10:59
she wrote quote my shoulders do have a
00:11:01
lot of knots in them but I don't want
00:11:03
the Creator to be the one rubbing them
00:11:05
out I want to say something to tell him
00:11:07
to stop in her book she writes that
00:11:09
after Sam and Cat was canceled
00:11:10
Nickelodeon offered her a three hundred
00:11:13
thousand dollar thank you gift if she
00:11:15
agreed to never speak publicly about her
00:11:17
experience at the network whenever ever
00:11:19
had wardrobe fittings he always had to
00:11:22
be in them whatever the show was I
00:11:24
started to realize going like oh so the
00:11:26
Creator isn't in the room absolutely
00:11:28
loved Amanda Bynes growing up yesterday
00:11:31
it was reported that she had been placed
00:11:33
on a psychiatric hold after she was
00:11:35
found roaming the streets naked and
00:11:36
alone and then she told the driver she
00:11:38
was coming down from a psychotic episode
00:11:40
how much money did you make on a season
00:11:42
of Drake and Josh back then and
00:11:44
residuals no residuals no residuals on
00:11:46
kids TV I get residuals from Drake and
00:11:48
Josh I don't for a show that ran for 10
00:11:51
years all over the world like residuals
00:11:53
would have been nice you know and they
00:11:55
wouldn't let us negotiate for them the
00:11:57
show's doing well how about we negotiate
00:11:59
for some residuals they're like we'll
00:12:01
hire someone else no matter how good
00:12:03
their life Seen On TV off camera
00:12:04
Nickelodeon was ruthless to their young
00:12:06
actors both emotionally and financially
00:12:09
and Dan Schneider was at the core of
00:12:11
many of the allegations against the
00:12:12
network allegations started piling up
00:12:14
that painted the creator of
00:12:15
Nickelodeon's most popular shows in a
00:12:17
very very dark light Dan was apparently
00:12:20
a domineering cruel abusive dictator
00:12:22
that had complete control over the kids
00:12:24
who worked for him with just a few words
00:12:26
Dan can make or break a young actor's
00:12:28
career and he made sure to exercise his
00:12:30
power taking advantage of kiss and doing
00:12:32
things way too sick to talk about on
00:12:33
YouTube but because Dan Schneider was
00:12:35
Nickelodeon's Rainmaker Nickelodeon had
00:12:37
his back Jeanette McCurdy who played
00:12:39
salmon iCarly was offered three hundred
00:12:41
thousand dollars by Nickelodeon to keep
00:12:43
quiet about her experiences on the show
00:12:45
with Dan Schneider she turned down the
00:12:47
hush money and later spelled all the
00:12:48
secrets about her horrible time working
00:12:50
at Nickelodeon and who she calls the
00:12:51
Creator in her book most people agreed
00:12:54
the Creator that she references is Dan
00:12:56
as he created iCarly and Jeanette isn't
00:12:58
the only one who had a problem with
00:12:59
Nickelodeon and Dan Schneider another
00:13:01
girl that was on Zoe 101 said that Dan
00:13:03
verbally abused her onset so badly that
00:13:06
being on TV just wasn't worth it anymore
00:13:08
and she quits she was just 12 years old
00:13:10
at the time I see Dan Schneider come in
00:13:13
what now you know like I'm the problem
00:13:16
again we've already told you to stop
00:13:18
crying and we've already told you to
00:13:20
shut up and you're for hours and our
00:13:23
money in our time you know there were
00:13:24
reports that didn't constantly threw
00:13:26
Tantrums screamed and sent Furious text
00:13:28
to child actors on a show outside of
00:13:30
work hours after after it came out
00:13:32
addressing his creepy inappropriate
00:13:34
abusive behavior on sets where he had
00:13:36
all the control but it wasn't just
00:13:37
actors facing Dan's wrath he was
00:13:39
horrible to everyone that worked with
00:13:40
him virus complained that Dan blatantly
00:13:42
discriminated against women saying quote
00:13:44
he didn't like having female writers in
00:13:46
the writer's room and quotes even people
00:13:48
who didn't work with Dan Schneider found
00:13:49
Nickelodeon to be ruthless lead actors
00:13:51
said how the kiss Network refused to
00:13:53
give them residuals and threatened to
00:13:55
fire them if they dared to even ask kid
00:13:57
shows were always less like in between
00:13:59
in between Seasons we were like okay the
00:14:01
show's doing well let's renegotiate
00:14:03
these residuals they're like well harsh
00:14:04
we'll recast neb right now there are
00:14:06
thousands of kids across the country who
00:14:08
would want to do this yeah like they're
00:14:09
Savage Nickelodeon had all the leverage
00:14:11
and they knew it so they would squeeze
00:14:13
their child actors for all they've got
00:14:15
tossed them out continue making money
00:14:16
off of them for years to come and then
00:14:18
sign next kid in line to do the same
00:14:21
[Music]
00:14:29
when the nasty allegations about Dan hit
00:14:31
the media in full force Nickelodeon
00:14:33
publicly parted ways with him and
00:14:35
canceled all the shows Dan went into
00:14:37
Incognito he disappeared and tried
00:14:39
keeping a low profile that was until
00:14:41
2021 when Dan finally decided to address
00:14:43
all the accusations against him in an
00:14:45
interview with the New York Times Dan
00:14:47
insisted that his time off had nothing
00:14:49
to do with the laundry list of claims
00:14:50
against him but rather he was just
00:14:52
working on himself he said he even lost
00:14:54
100 pounds on the process he said that
00:14:56
it was said that social media pushed all
00:14:58
these lies about him that all the shows
00:14:59
were just about comedy and totally
00:15:01
innocence and he humbly summed it up as
00:15:03
whatever I do next I wanted to outdo
00:15:05
what I've done in the past and he's
00:15:07
right I mean come on doesn't this look
00:15:08
like a guy you would trust your kids
00:15:09
with as for Nickelodeon it looks like
00:15:12
they're doing their best to Rebrand
00:15:13
themselves and to erase any memory of
00:15:15
creepy Dan Schneider and is working
00:15:16
perfectly this year's Kids Choice Awards
00:15:19
Drew 3.1 million viewers a huge Spike
00:15:22
from last year's viewership it even
00:15:23
ranked as the top cable program among
00:15:25
kids Age 2 to 14 which means the next
00:15:27
generation of kids is falling right in
00:15:29
line when Nickelodeon's plans and even
00:15:31
though it looks like they've cleaned up
00:15:33
their acts we won't know what's actually
00:15:34
going on behind the scenes until the
00:15:36
kits are all grown up and the damage has
00:15:38
already been done
00:15:39
[Music]
00:15:43
foreign
00:15:48
foreign
00:15:50
[Music]
