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[Music] My father 's
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struggle is that big, right? Yes, it makes me
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even
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more enthusiastic
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. wabarakatuh introduce my name is Ega Nur Akbar Malik,
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I'm 25 years old from Tasikmalaya, so the youngest donut journey from 2017, about 6 years,
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was based on my father's recipe, so long before everything happened like this, when
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I was little, when I was in elementary school, it's okay, I know My father already made it and sold it like
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that from one area to another in the end I didn't make it anymore I don't know why
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I graduated from school, right? A male name wants to find a job anywhere, anyway
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. retail in a mall for 1 year and a half working
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for 1 year and a half, in the end I feel like It turns out that work is like this,
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that's what it's like to do routinely every day, I feel like that when I come home from work at 10 pm I think to do it
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Oh, yes, yes, my father used to make donuts Why don't you make them again? Finally, I
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thought that I want to have my own business. It's suitable.
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I think making donuts can be a business opportunity
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, right? right, even though there aren't any plans yet, the important thing
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is that I already have the basics. I've made donuts like that, right? From there, where are you going to get out of here
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? Just try it first. What business do I want to try, right?
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I was given a resignation. I went home again,
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we
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were cool .
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make it with as much capital as is, if
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you don't have to buy a cart, buy a cart with a machine with a capacity of 5 kilograms, but that's it, there's no
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big capital anymore or, for example, you don't have anything
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. all kinds of things can happen, the proof
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is that I can do that, right? We get a machine that isn't too good, a good cart, how come it can
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run like that
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? in the
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end,
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right
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? Now,
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my family background, my father, especially not a crazy one, is
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really really simple, lastly,
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without a mother, from around elementary school, so I lived with my father from elementary school until
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I saw my father, he worked hard for the family, how did I leave going home in the evening
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to selling donuts from house to house, for example, from area to area to another using
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the box like in tanks
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. I can, why can't I
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motivate me? Even though my father didn't talk to me. Eh, you have to be like this, there's no one to
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talk like that, maybe I saw it myself, right
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? It's best for me to go through there, I will continue
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what my father determined to do, even if in a different way,
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right
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? We
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share it on the marketplace in the local area, right? It can also be an advantage. Before, my father
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wasn't there, it's just like that, so it's normal to just go around the village, so I'm grateful
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that this digital era can make it easier for all MSMEs, especially f&b, right?
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Uh, ma'am, did you know that yesterday, Mrs. Rika, I bought a new fridge and just got more and more money, right, Ma'am, because Mrs.
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Rika is joining in, so I'm also joining the plan for fresh products, to make extra money for my child's pocket money,
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how about that, ma'am, how to register, it's easy, ma'am, less than 10 minutes to download the Bukalapak Partners application
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on the Google Play Store, click the shopping feature together, determine the product to be sold
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and determine the price for which it will be sold, and create a feature in your own words, there are many promos that you can
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use, come on, ma'am, it's better to be a reseller of fresh products, shopping together at Bukalapak Partners without
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the need for capital without the need to stock up on goods because the sales system can use the PO system now
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anyone can sell to earn extra income be a reseller of
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autocuan fresh products the best prices fresh products every day 100% guarantee of exchange of goods download the
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Mitra Bukalapak application on the Google Play Store and try the shopping feature together now [Music]
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What does youngest donation mean? We know that youngest is the smallest
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among
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others
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. It's so big there, I got goosebumps when I said that. Wow, that motivated
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me to make more donuts. It's really like chatting once, I've continued with the name, I
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've just continued, I have to use the slogan
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. already from there I have to be accountable for what I
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write and it's soft, so it has to be in accordance with the reality of what I made, and thank God,
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how do you do it so that customers can enjoy receiving that, right
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? Thank God, they are like that.
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Behind that, there is a special pleasure
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, which is accepted by the Tasik people, right?
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already we
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can do that there are no words to apologize yet
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we can't say that while we still can Okay Guys Donuts are synonymous with chocolate and cheese flavor I want this donut
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to have its own charm, right How do I make my own innovation
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I'm sure it will come to my mind what can I do, can't I just like the picture,
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the title is a hobby of drawing water, pouring it into the donuts, how do you button it like
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the noping, it really looks like a donut, donut character donuts use writing like that from there,
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I just tried it for fun on the marketplace on Facebook first I took a photo of the product, so we
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have a character product as desired, it can be customized and delivery orders as well, like Tasik. Just
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50 pieces, how about 20 left? That means
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it's finished 30. there was one story back then, when I was
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selling at the cart first,
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okay
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? one, yes, he ate one, five of them were in the middle of
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him right
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in front of my shop
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. then went back there straight away why did it get like that Finally
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I thought why can't it be sold Is there something wrong with that right and it turns out there was indeed something
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missing so I took the initiative to look for more quality material until I found it,
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thank God it was early - When it first opened, we had to look at it from there. I mean, having a business
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really has to be mentally strong, when there was that incident, if I got mentally hit, for example,
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I didn't make it lazy anymore, but I thought introspection first why something happened
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. there is a reason like that, thank you too, like there is something like that so that it can build
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me up to make it even better, because when we try and we fail, we don't start again,
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we don't know how far the fortune in the future will go, right, so don't let it go now
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Thank God, now the sales of the youngest donation every day average around 2,000
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. The regular price is 4,000. If you use characters, the price is
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Rp
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. don't have high expectations for
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this business, just do what's right in front of your eyes, right? What's already been done consistently,
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until it 's at a stuck point
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? The method is innovation, because that's
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the most important thing in an innovation business, it's identical to sweet donuts,
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right
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? I made salty donuts. I don't like
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sweet, so I tried using the sauce using shredded and it turned out to be really good. Yes,
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I marketed it like that at every outlet and it turned out to be good,
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right? I tried it,
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it turns out that
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the ideas are good, sometimes they don't really bother
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me. do it now, so if
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you get an idea, don't look forward to it. Sometimes you forget, for example in the
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afternoon
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. that's Alhamdulillah replied [Music]
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the key to success so far that I have held firm like that there are 4 if I hold the
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first one I love the second job don't stop trying the third one keep innovating the
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fourth consistently that's what I've applied from the past until now First, love
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the job, which means love the job when it's what we like, then what we do,
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usually when we're tired, we don't feel tired, for example, if
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we lose, we don't feel like a loss
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. Don't stop trying, okay? When you fail in a field, it doesn't mean you
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're not there, it doesn't mean you give up. Maybe in another way, we don't know
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where our sustenance comes from
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. the donuts that were thrown away maybe if I don't try I don't know
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maybe it's not like this right the third thing is consistent is consistent it's important because
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when you want to start when you're done if you don't go together it's hard to be consistent it's what
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keeps us going keep it going if innovation is
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the most important thing because when a business is already running, what are we going to do, are we stuck with
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sales like that, don't find new things, don't keep up with the times, like
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I used to when selling donuts, using writing, it's an innovation too Salted donuts are an innovation
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so that consumers don't get bored with the product we sell, so the hope is that they want to
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be like the youngest donation, donuts from Tasik, that's expanding out of the city
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. Do you want to go into business,
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right? Determine what target market you want to sell, then research it first. There is a term, for
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example, if you want to start a business, just start, right, but with a clear strategy,
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like when you want to open a business, okay, what business do you do then the marketing method? like, how do you enter
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the market, which segment
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is that like that?
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it's good
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for all groups, from children, for example, you also get donut characters, like for teenagers for
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birthdays, for example, with donuts, birthday donuts, this writing gives that surprise
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It doesn't have to be expensive, but at an affordable price, we've already produced something
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special, right? All you have to do is buy 200 context books. How can you make memorable [music]
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when what we do turns out to be liked by many people?
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maybe I'm impressed like that. For example, it's like someone who bought donuts, for example, met them on the
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street. I know that the youngest's donuts are like being proud of themselves, like being
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tired is gone.
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the product that I sell is like that I want to be happy that
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I am happy for his well-being because I know that in the past the father was like how
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to work hard that is what motivated me if I started with
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this business it could benefit many people before there was a goal -When I'm still working, I want to have
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my own business, I really want to make it prosperous for my family. Because the role of
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this business is actually family, yes, especially my father, that's the main role, what I continue to do is be
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determined, I will continue to fight until my goals can be fulfilled
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I am Ega Nur Akbar Malik, the youngest. Thank you for going to class, who has covered
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me. I will share stories from my experiences. I hope that going up to class can inspire and then continue to
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support MSMEs throughout Indonesia, thank you assalamualaikum warahmatullahi wabarakatuh [Music]
