10 Editing Mistakes Small Channels Don’t Know They’re Making

00:35:15
https://www.youtube.com/watch?v=3trl6bRXpRs

الملخص

TLDRThis video explores the most common video editing mistakes encountered by new YouTubers and provides actionable advice to enhance video quality and viewer engagement. Key topics include the importance of editing intros to capture attention quickly, the role of pacing in maintaining viewer interest, and the benefits of using visuals effectively to complement content. The video also discusses audio considerations such as ensuring clear sound and appropriate music selection. Further, various editing techniques like J and L cuts are explained for creating smoother transitions, and the importance of balancing effects to prevent over-editing is emphasized. It recommends spending more time on the intro to minimize early viewer drop-off and using music strategically to support the narrative and engage the audience. Editors are encouraged to take creative risks to innovate while ensuring their edits serve the video's goals and viewer needs.

الوجبات الجاهزة

  • 🎬 Edit intros to engage viewers immediately and avoid drop-offs.
  • 🎥 Use visuals to support and clarify your points for better engagement.
  • ⏱️ Pacing is crucial; maintain a flow to keep viewers interested.
  • 🎶 Select appropriate music to enhance the emotional tone without overpowering the content.
  • 🔊 Ensure audio clarity and proper levels to complement visuals.
  • ➖ Avoid over-editing; too many effects can distract and confuse viewers.
  • 🧩 Use J cuts and L cuts for smoother audio-video transitions.
  • 👁️ Be the first viewer of your edit; anticipate audience reactions.
  • 🖼️ Incorporate a variety of elements like text, b-roll, and diagrams to enrich content.
  • ✂️ Regularly review edits with fresh eyes to refine clarity and impact.

الجدول الزمني

  • 00:00:00 - 00:05:00

    The video begins with a discussion on common video editing mistakes made by new YouTubers. The hosts introduce Nate, a video editor, who emphasizes the importance of delivering on the viewer's expectation swiftly, particularly in the intro, by using visuals and avoiding lengthy opening remarks.

  • 00:05:00 - 00:10:00

    Nate explains the concept of teasing and showing the process within the content to maintain viewer engagement. He advises against starting videos with non-essential, long-winded introductions and recommends focusing well on editing the intro for better viewer retention.

  • 00:10:00 - 00:15:00

    The hosts discuss finding engaging content for video hooks, suggesting that editors listen to podcasts passively to identify intriguing content. Good hooks often involve strong statements or questions, engaging storytelling, and cutting out unnecessary parts to maintain viewer interest.

  • 00:15:00 - 00:20:00

    They stress the importance of cutting unnecessary content during editing to enhance retention. Fresh perspectives can help identify which parts to cut. Functional visuals can further complement the content, making it easier for viewers to follow along without confusion.

  • 00:20:00 - 00:25:00

    Emphasizing the need for clarity in videos, Nate explains how to eliminate items that aren't clearly articulated. Additionally, seamless pacing is critical; rapid content changes aligned with the narrative and music shifts can maintain viewer engagement.

  • 00:25:00 - 00:30:00

    The importance of avoiding harsh cuts in videos is discussed, with solutions like using stock footage, J-cuts, and L-cuts to smooth transitions. Well-managed audio with proper volume levels for music and effects is crucial, as poorly executed audio is a common editing mistake.

  • 00:30:00 - 00:35:15

    Finally, they discuss the balance of creativity and functionality in editing, urging editors to take risks, but cautioning against over-editing. Successful edits often include a strong understanding of viewer purpose and appropriate layering rather than excessive effects.

اعرض المزيد

الخريطة الذهنية

Mind Map

الأسئلة الشائعة

  • What is the most common video editing mistake for new YouTubers?

    A common mistake is not effectively editing the intros to engage viewers right away, often leading to high drop-off rates.

  • How can you make a video intro more engaging?

    Cut to the core content quickly, use visuals to support your statements, and tease upcoming content to keep viewers interested.

  • Why is pacing important in video editing?

    Proper pacing keeps viewers engaged, prevents them from skipping ahead or clicking away, and supports storytelling effectively.

  • How can visuals add value to a YouTube video?

    Visuals help clarify and emphasize points being discussed, making the video more engaging and easier to follow.

  • What are J cuts and L cuts?

    J cuts and L cuts are editing techniques that overlap audio and video between clips to create smoother transitions.

  • Why is music important in video editing?

    Music enhances the emotional tone, aids in story pacing, and can keep viewers engaged when used appropriately.

  • How can overly editing hurt a video?

    Too many effects and fast cuts can distract from the content, make the video feel overwhelming, and may signal insecurity in the video’s quality.

  • What role does audio play in video editing?

    Audio is crucial as it forms 50% of the viewer's experience, affecting engagement and clarity.

  • What mistake do editors make regarding audio levels?

    Editors sometimes make sound effects or music too loud, which can distract from the main content.

  • What can help editors improve video pacing?

    Using varied music tracks, ensuring clear and concise content, and regularly reviewing edits for flow can enhance pacing.

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التمرير التلقائي:
  • 00:00:00
    these are some of the biggest video
  • 00:00:01
    editing mistakes that new YouTubers make
  • 00:00:04
    and the truth is you can avoid them
  • 00:00:06
    pretty simply if you just know what to
  • 00:00:08
    do and so today we're here with Nate and
  • 00:00:11
    he is our think media video editor he's
  • 00:00:13
    been editing for us over the past year
  • 00:00:16
    over 150 videos for think media and so
  • 00:00:19
    welcome to the channel I'm excited to
  • 00:00:21
    pick your brain uh about video editing
  • 00:00:24
    and I'm also a video editor it's kind of
  • 00:00:26
    my background as well and so I think
  • 00:00:29
    there's going to be a lot that people
  • 00:00:30
    can get from this but welcome yeah it's
  • 00:00:32
    great to be in front of the camera this
  • 00:00:33
    time and kind of get to connect and I
  • 00:00:34
    love sharing you know what I know about
  • 00:00:36
    editing so I think we should just dive
  • 00:00:38
    right into it awesome so the first uh
  • 00:00:40
    mistake that a lot of people make in
  • 00:00:42
    editing is in their intros so share with
  • 00:00:45
    me maybe some of the things that you see
  • 00:00:48
    people are making and how they can fix
  • 00:00:50
    these mistakes yeah I think really it
  • 00:00:52
    just comes down to you know once you
  • 00:00:54
    earn the viewers click you really just
  • 00:00:56
    want to deliver and just kind of affirm
  • 00:00:58
    why they're watching it so that even
  • 00:01:00
    distills down into editing you know much
  • 00:01:02
    more about planning but also in the
  • 00:01:03
    editing stage cut right to it cut right
  • 00:01:05
    to the point so I I like to you know cut
  • 00:01:09
    right into the content as soon as
  • 00:01:10
    possible but what can you lead what can
  • 00:01:12
    you tease up so when it comes to like
  • 00:01:14
    let's take a YouTube video right it's
  • 00:01:16
    kind of more scripted you have an idea
  • 00:01:18
    of what you want the hook to be you
  • 00:01:20
    might say what is the best camera for
  • 00:01:22
    YouTube in 2024 so I'm going to make
  • 00:01:25
    sure that I'm showing visuals of those
  • 00:01:27
    cameras yes rather than just being just
  • 00:01:29
    and a talking head of you show something
  • 00:01:32
    that you're actually going to deliver on
  • 00:01:34
    the audience so definitely having lots
  • 00:01:36
    of visuals helps and to add to that too
  • 00:01:38
    I think we've seen a lot of people in
  • 00:01:39
    our community some have cooking channels
  • 00:01:42
    and it's like they will say they'll say
  • 00:01:44
    the right things in the video which is
  • 00:01:46
    you know today I'm going to show you you
  • 00:01:48
    know how to cook sour or how to make
  • 00:01:50
    sourdough bread and and I and I'll you
  • 00:01:54
    know watch their videos and they're not
  • 00:01:55
    showing the visual the the what we call
  • 00:01:57
    b-roll of the actual process so show
  • 00:02:01
    that final product which is they're
  • 00:02:03
    going to see at the very end show that
  • 00:02:04
    at the very beginning and that will let
  • 00:02:06
    the viewer know like okay that looks
  • 00:02:08
    really tasty that looks really good or
  • 00:02:10
    showing the camera like that looks
  • 00:02:11
    really cool and and that just kind of
  • 00:02:13
    lets the viewer know that you're going
  • 00:02:14
    to deliver on that promise or a big
  • 00:02:16
    braing move sometimes you can just show
  • 00:02:17
    the process and maybe you hold off on
  • 00:02:20
    the final result and so until they get
  • 00:02:21
    to the end do they see what that
  • 00:02:23
    reaction of that sourdough bread was
  • 00:02:25
    when you eat it so there's little tricks
  • 00:02:27
    you can do subconsciously to kind of
  • 00:02:29
    keep people engage in watching but yeah
  • 00:02:31
    definitely having good visuals to
  • 00:02:33
    supplement why they click on it is huge
  • 00:02:36
    I really like that like teasing aspect
  • 00:02:38
    which I think a lot of people miss out
  • 00:02:40
    on especially because you want to do
  • 00:02:41
    that early on in the video and so you
  • 00:02:44
    know a lot of people when they start on
  • 00:02:46
    YouTube they might just press record and
  • 00:02:50
    then they'll be like hey guys welcome to
  • 00:02:52
    my channel and uh what you can do is
  • 00:02:55
    edit all that out if you if you've
  • 00:02:57
    already shot the video edit all that out
  • 00:02:59
    but uh I think the visuals and the
  • 00:03:00
    teasing actually what's coming up and
  • 00:03:02
    holding that off is super super smart
  • 00:03:04
    and real quick I just want to say like
  • 00:03:05
    you know there's so much you can do with
  • 00:03:07
    editing so maybe you felt pretty poor
  • 00:03:09
    about how you film the video but if you
  • 00:03:11
    take some time to really edit it you can
  • 00:03:13
    take a video that maybe you didn't feel
  • 00:03:15
    too good about and make it a great video
  • 00:03:17
    I'd also say I always tell people to
  • 00:03:19
    spend more time editing their intro than
  • 00:03:22
    the rest of the video because if you go
  • 00:03:24
    into the YouTube Studio analytics you'll
  • 00:03:26
    see that the biggest drop off you'll
  • 00:03:28
    typically see in your videos is in those
  • 00:03:31
    first 10 seconds so we really like to
  • 00:03:35
    spice it up maybe a little bit of extra
  • 00:03:37
    text like subtitles because even on
  • 00:03:40
    YouTube now on your phone when you hover
  • 00:03:42
    over the thumbnail it automatically
  • 00:03:44
    starts playing and as an editor you
  • 00:03:46
    should think about what visuals am I
  • 00:03:48
    going to show can I put text on the
  • 00:03:50
    screen so that they can see what's
  • 00:03:51
    happening and having that in mind is is
  • 00:03:55
    very smart but that doesn't mean that
  • 00:03:58
    the rest of the video there's no editing
  • 00:04:00
    it's terrible right that's not what
  • 00:04:02
    we're saying here but if you can I think
  • 00:04:03
    just spend a little bit of extra time
  • 00:04:05
    there it can assist you just you know
  • 00:04:08
    throughout the whole video I think about
  • 00:04:10
    the video that Omar and I did that you
  • 00:04:12
    edited where you know we were talking
  • 00:04:14
    about YouTube in 20124 and uh you took
  • 00:04:18
    that maybe 35 minute long kind of
  • 00:04:21
    podcast format and you took the best
  • 00:04:24
    moments right and you really created a
  • 00:04:26
    very engaging Hook is what we call it
  • 00:04:29
    the opening of the video whereas a lot
  • 00:04:32
    of people they don't spend that extra
  • 00:04:34
    time and effort to do that they might
  • 00:04:36
    just start the video right at the very
  • 00:04:38
    beginning and we've tried this before
  • 00:04:39
    and we've seen that you know if your
  • 00:04:41
    content's good if it's engaging like it
  • 00:04:43
    still works but you'll get better
  • 00:04:45
    results by spending that extra time and
  • 00:04:46
    effort practically speaking how can an
  • 00:04:48
    editor what should they look for what
  • 00:04:51
    types of things are they looking for if
  • 00:04:52
    they have a video podcast or a long
  • 00:04:54
    talking head video they want to try
  • 00:04:55
    doing that coming up style in the
  • 00:04:57
    beginning like are you just looking for
  • 00:05:00
    the most interesting engaging or like
  • 00:05:04
    controversial like what kind of what
  • 00:05:05
    kind of things do you look for so you
  • 00:05:07
    are trying to look for like the best
  • 00:05:08
    clips that are going to be is going to
  • 00:05:11
    Intrigue the viewer and actually very
  • 00:05:13
    interesting tip I've learned from other
  • 00:05:15
    editors is they'll just listen to the
  • 00:05:17
    podcast in the background and if
  • 00:05:19
    anything kind of perks up your ear when
  • 00:05:21
    someone says something maybe it's the
  • 00:05:23
    way they said it or just a very
  • 00:05:24
    intriguing thought and you're kind of
  • 00:05:26
    re-engaged you should take note of that
  • 00:05:28
    specific point so for an example of one
  • 00:05:31
    of those is is vlogging dead it was a
  • 00:05:33
    very controversial statement and it was
  • 00:05:35
    just very I I love you want to hear the
  • 00:05:37
    answer you want to hear the answer and
  • 00:05:38
    it's very just like a very controversial
  • 00:05:40
    abrupt way to just begin the video and
  • 00:05:43
    so you are looking for something I just
  • 00:05:46
    look for very strong statements and you
  • 00:05:49
    know questions too work really well so
  • 00:05:51
    if there's a question you're going to
  • 00:05:53
    tease the answer what that could be but
  • 00:05:55
    often times there's just like a a
  • 00:05:58
    certain like musical quality of how you
  • 00:06:00
    might say something is just said very
  • 00:06:02
    confidently that you are going to use in
  • 00:06:04
    that hook so once you kind of go through
  • 00:06:07
    and you've found like a bunch of
  • 00:06:09
    different clips that all sound pretty
  • 00:06:11
    good you can begin to have to vet those
  • 00:06:13
    ideas and it's like a puzzle you have to
  • 00:06:16
    see how they fit together and that's the
  • 00:06:18
    tricky part because you might have some
  • 00:06:19
    good stuff but you got to cut it out
  • 00:06:21
    because it won't fit with that hook you
  • 00:06:23
    are telling a mini story of What the
  • 00:06:26
    hook is going to be so like for instance
  • 00:06:29
    vlogging dead and then Omar says it's
  • 00:06:31
    absolutely not dead but then he goes
  • 00:06:33
    into another tangent about shorts and
  • 00:06:36
    whatnot it's kind of extending on that
  • 00:06:38
    same idea without going without
  • 00:06:40
    revealing too much of the answer right
  • 00:06:42
    so then we kind of just take you on it's
  • 00:06:44
    like a storytelling really it's like
  • 00:06:46
    what the viewer expectations are the
  • 00:06:48
    different changes that might happen
  • 00:06:50
    throughout the video so really taking
  • 00:06:52
    time to build out that just even just
  • 00:06:55
    the clips building out what those
  • 00:06:57
    statements are as your a-roll cut can
  • 00:06:59
    take it can take a long time once you go
  • 00:07:02
    from there it's about having fun and
  • 00:07:03
    adding Boll to supplement those visuals
  • 00:07:06
    hide some of those cuts I think a big
  • 00:07:08
    thing too is like you'll have a good
  • 00:07:10
    statement but it's too long how do you
  • 00:07:12
    make that shorter that's really tricky
  • 00:07:15
    you have to really sit down and think
  • 00:07:16
    about that but that's kind of the fun
  • 00:07:18
    too is like what bits make it you know
  • 00:07:21
    what is the Core Essence of what you're
  • 00:07:23
    saying and this is just another big
  • 00:07:26
    thing with editing is just like you'll
  • 00:07:27
    be talking about a YouTube thing and you
  • 00:07:29
    might be explaining a certain concept I
  • 00:07:31
    might have to go in and kind of cut out
  • 00:07:34
    what is the most clear way of saying
  • 00:07:36
    this thing and that will just provide
  • 00:07:39
    Clarity to the viewer you sometimes we
  • 00:07:41
    might you know ramble on for too long
  • 00:07:43
    and you know we're all guilty of this so
  • 00:07:45
    being able to go in and kind of choose
  • 00:07:48
    what is the most clear points is going
  • 00:07:49
    to better register to the viewer and
  • 00:07:52
    they can actually retain and understand
  • 00:07:53
    what you said yes I I love that and
  • 00:07:56
    that's a very hard thing to do it like
  • 00:07:58
    sounds easy but it's actually very hard
  • 00:08:00
    to do and I think that's something that
  • 00:08:02
    editors probably just over time get
  • 00:08:04
    better and better at but mistake number
  • 00:08:06
    two is not cutting enough out or just
  • 00:08:10
    uploading your first draft right so when
  • 00:08:12
    I got started on YouTube I would edit a
  • 00:08:14
    video and just upload it straight to
  • 00:08:15
    Youtube that's what you do you just you
  • 00:08:17
    know you take out all the mistakes take
  • 00:08:19
    out all the pauses and that's your video
  • 00:08:22
    and what I learned when I started to
  • 00:08:24
    learn YouTube and how to edit for
  • 00:08:25
    YouTube and what performed better for
  • 00:08:27
    the platform was not always should
  • 00:08:30
    everything that was said when filming
  • 00:08:32
    make it to the final um to the final
  • 00:08:35
    output of the video and I remember when
  • 00:08:37
    you first came on and we kind of gave
  • 00:08:39
    you Authority and we're like Nate if you
  • 00:08:42
    feel like something should be out of
  • 00:08:44
    this video think about the viewer think
  • 00:08:46
    about the retention of this video and
  • 00:08:49
    what are some things that you look for
  • 00:08:51
    that should be taken out in a video and
  • 00:08:54
    what I recommend is like when you edit
  • 00:08:55
    your first draft watch it again right as
  • 00:08:58
    the viewer but what should you be
  • 00:09:00
    looking for that maybe should be cut out
  • 00:09:03
    because often times people are leaving
  • 00:09:04
    stuff in there that that shouldn't be in
  • 00:09:06
    there right I think a very practical way
  • 00:09:08
    to look at this is if you have a first
  • 00:09:11
    cut of your video you need fresh eyes so
  • 00:09:13
    either take a break from it maybe come
  • 00:09:15
    back a day later or five minutes later
  • 00:09:18
    and watch it again and another way you
  • 00:09:19
    can do this is by getting a new
  • 00:09:22
    perspective so have your friends or your
  • 00:09:24
    brother or your sister watch your video
  • 00:09:26
    and something really weird happens when
  • 00:09:27
    you have another viewer watching it you
  • 00:09:29
    become much more critical of what's
  • 00:09:31
    being said you feel the pressure so you
  • 00:09:33
    realize oh man this thing is just way
  • 00:09:36
    too long so really if you can get
  • 00:09:38
    feedback from people even like I've sent
  • 00:09:40
    you videos and you critique them like n
  • 00:09:42
    this wasn't really that clear or whatnot
  • 00:09:44
    it's just a great way to kind of
  • 00:09:46
    expedite what should be in the video
  • 00:09:49
    that that's really good and I know that
  • 00:09:51
    I've shown my video to people before and
  • 00:09:53
    I'm watching it and I'm like and I'm
  • 00:09:55
    like telling them I'm like let me just
  • 00:09:56
    skip forward a little bit like just
  • 00:09:58
    watch this part because I I'm like I
  • 00:09:59
    want you should probably cut that stuff
  • 00:10:00
    out exactly and so it that's like such a
  • 00:10:03
    life hack you know just kind of feeling
  • 00:10:06
    that like I want to skip forward because
  • 00:10:08
    like this wasn't boring for me when I
  • 00:10:09
    was editing it but I'm like I can tell
  • 00:10:11
    it's boring for them and I can feel that
  • 00:10:12
    and so those are uh you know maybe if
  • 00:10:15
    you're a more entertainment Channel but
  • 00:10:16
    on a practical level if you're
  • 00:10:18
    information or educational uh watching
  • 00:10:20
    that with fresh ice you start to realize
  • 00:10:22
    like you know what I already made my
  • 00:10:23
    point I don't need this extra story that
  • 00:10:25
    I added for tip number four whatever it
  • 00:10:27
    is another thing that that a lot of
  • 00:10:30
    people do is they just don't provide
  • 00:10:32
    enough visuals and YouTube is such a
  • 00:10:34
    visual platform it's video right so you
  • 00:10:36
    have audio but you also have video so
  • 00:10:40
    how much more engaging you know can it
  • 00:10:41
    be for someone to look at you but if you
  • 00:10:45
    can somehow use visuals uh in editing or
  • 00:10:48
    in your video somehow to make the point
  • 00:10:50
    more clear it's gonna it's going to help
  • 00:10:52
    to your advantage and it's going to make
  • 00:10:53
    it a lot easier to watch which is I
  • 00:10:55
    think part of the editing job and maybe
  • 00:10:57
    talk about the video on what you did for
  • 00:11:00
    how to Niche down on YouTube I think you
  • 00:11:02
    added really good visuals and we'll show
  • 00:11:04
    that on the screen here yeah I am a very
  • 00:11:06
    visual person by you know my personality
  • 00:11:08
    so you are explaining a topic and I
  • 00:11:11
    can't see it it's really hard for me to
  • 00:11:13
    understand it so me being the first
  • 00:11:16
    viewer of the video I want for you to
  • 00:11:19
    understand it as well so I want to
  • 00:11:21
    provide visuals when you were breaking
  • 00:11:23
    down how to pick a niche you use um an
  • 00:11:25
    example of profit proficiency and
  • 00:11:28
    passion M and so I think about okay what
  • 00:11:32
    is a good way to visually represent this
  • 00:11:35
    and you know a VIN diagram because we
  • 00:11:37
    had some overlap was probably the best
  • 00:11:39
    way to go about that and at a very basic
  • 00:11:42
    level I could have just showed the VIN
  • 00:11:44
    diagram as a still image and you know
  • 00:11:46
    that's better than nothing for sure but
  • 00:11:48
    I wanted to go a layer beyond that and
  • 00:11:52
    add a little bit of like color to the
  • 00:11:54
    different bubbles so passion was
  • 00:11:56
    represented by like purple proficiency
  • 00:11:58
    was was represented by Blue there's just
  • 00:12:01
    another way to kind of Engage The
  • 00:12:02
    Audience that better clearly understand
  • 00:12:04
    the principles that are are there and it
  • 00:12:07
    could be as simple too for people um you
  • 00:12:09
    know obviously you could like create a
  • 00:12:11
    diagram creat graph that was so
  • 00:12:13
    necessary for that video and for that
  • 00:12:15
    edit but maybe it's as simple as adding
  • 00:12:17
    in some b-roll you can use story blocks
  • 00:12:19
    you could even add in just text so like
  • 00:12:22
    if you're going through you know are
  • 00:12:23
    these nine mistakes we're going to have
  • 00:12:25
    text on screen because it makes it
  • 00:12:27
    easier for the were to follow along and
  • 00:12:30
    that that's kind of like that's the goal
  • 00:12:31
    you want to make it easy for them to
  • 00:12:33
    follow along adding in visuals uh really
  • 00:12:36
    helps that a lot and maybe you're not
  • 00:12:38
    like super technical or like maybe your
  • 00:12:40
    editing skills are not super there yet
  • 00:12:42
    one way could do that is just you know
  • 00:12:44
    get b-roll of you drawing on a piece of
  • 00:12:46
    paper you know can you do something like
  • 00:12:48
    another practical way to show and
  • 00:12:50
    represent that so drawing um whatever it
  • 00:12:53
    may be whatever your skill set is try to
  • 00:12:55
    use that to kind of better explain what
  • 00:12:57
    your point is yeah if you don't do that
  • 00:12:59
    you know it's often times you know if
  • 00:13:01
    it's just a-roll and you're talking and
  • 00:13:02
    there's no visuals it can be kind of
  • 00:13:04
    confusing and that's the next mistake is
  • 00:13:06
    that usually when people just get
  • 00:13:08
    started their videos can be hard to
  • 00:13:11
    follow along a bit confusing how do you
  • 00:13:14
    fix that in an edit besides you know
  • 00:13:16
    besides the visual element how can you
  • 00:13:18
    take things out or you know what are you
  • 00:13:19
    looking for to try and make it easier to
  • 00:13:21
    follow along yeah the last thing you
  • 00:13:22
    want to do is confuse your viewer you
  • 00:13:24
    really just want to make sure it's clear
  • 00:13:26
    and that they're they are understanding
  • 00:13:28
    it
  • 00:13:29
    and I you know I think about the viewer
  • 00:13:31
    and I want to respect their time so they
  • 00:13:33
    clicked on their video they're giving
  • 00:13:34
    you the most valuable asset which is
  • 00:13:36
    their time and attention so I want to
  • 00:13:38
    make sure that you know I'm respecting
  • 00:13:40
    that so if there's anything maybe that
  • 00:13:42
    was poorly explained and you are
  • 00:13:45
    yourself as an editor like questioning
  • 00:13:47
    what does that mean a lot of times I'm
  • 00:13:49
    just getting a video and I'm learning
  • 00:13:51
    that topic for the first time so it is a
  • 00:13:54
    little bit weird to kind of go in and
  • 00:13:55
    like okay what is these what does he
  • 00:13:57
    mean by this and and try to understand
  • 00:14:00
    that and like okay well how do I then
  • 00:14:03
    represent that it's really knowing the
  • 00:14:05
    essence of what you're saying is
  • 00:14:07
    probably a good part of my job as an
  • 00:14:09
    editor and I think that's another thing
  • 00:14:11
    I don't think AI is there to kind of
  • 00:14:14
    solve that there there has to be a mind
  • 00:14:15
    behind the editor so as far as like more
  • 00:14:18
    practical things of like what to remove
  • 00:14:20
    is there anything that wasn't clearly
  • 00:14:22
    articulated and sometimes just by the
  • 00:14:24
    tone of your voice maybe you're not
  • 00:14:26
    confident in what you said a lot of
  • 00:14:28
    times I've kind of cut things out from
  • 00:14:30
    you that maybe you said and you weren't
  • 00:14:32
    sure about I would go in and like well I
  • 00:14:35
    know what he's trying to say let's just
  • 00:14:37
    cut out some of that fluff and even it
  • 00:14:40
    cutting out ums and butts and filler
  • 00:14:43
    words can go a huge way to make sure
  • 00:14:45
    that you're being conveyed as smart and
  • 00:14:48
    intelligent that's a huge thing so even
  • 00:14:51
    as simple as like cutting out filler
  • 00:14:53
    words yeah just makes you your presence
  • 00:14:56
    feel a lot more ath authentic yeah
  • 00:14:58
    that's really good so another tip you're
  • 00:15:00
    even to make it more clear to follow can
  • 00:15:02
    be the pacing which is our next mistake
  • 00:15:04
    is that it's too slow and things don't
  • 00:15:06
    follow along very well and I I think a
  • 00:15:10
    big thing that you can do is you can
  • 00:15:11
    utilize music and we'll talk about music
  • 00:15:13
    more in depth but there's certain
  • 00:15:15
    editing elements you can do to really
  • 00:15:17
    work on your pacing and I think some of
  • 00:15:20
    the tips we're already talking about if
  • 00:15:22
    you just do those if you show them to a
  • 00:15:24
    friend if you show your video to a
  • 00:15:25
    friend if you start to cut out and make
  • 00:15:27
    it more visual that can help with the
  • 00:15:29
    pacing but like I think people
  • 00:15:32
    undervalue the importance of pacing
  • 00:15:35
    because that's really what we're talking
  • 00:15:37
    about here when you're talking about
  • 00:15:39
    cutting things out and making them more
  • 00:15:40
    simple it's all for the pacing and so
  • 00:15:43
    when there's slow pacing in a video
  • 00:15:45
    people are going to skip through or
  • 00:15:47
    they're going to want to jump ahead or
  • 00:15:49
    maybe click off your video those are bad
  • 00:15:51
    bad signals for the YouTube algorithm
  • 00:15:54
    and so it comes back to pacing and I
  • 00:15:56
    know you're a filmmaker at heart and so
  • 00:15:59
    like pacing even goes to like
  • 00:16:00
    storytelling there's certain
  • 00:16:02
    storytelling elements that we can do to
  • 00:16:05
    make something kind of flow better and
  • 00:16:07
    and be more natural and have a good
  • 00:16:09
    pacing so I think I want to break this
  • 00:16:10
    down between like a beginner and a
  • 00:16:12
    professional maybe that is involving
  • 00:16:14
    more storytelling but on a very very
  • 00:16:16
    basic level let's say you're an
  • 00:16:18
    education type YouTube channel one great
  • 00:16:20
    way just even formatting your videos is
  • 00:16:23
    I have 10 tips to share with you right
  • 00:16:25
    so if you have 10 tips and each point is
  • 00:16:28
    a about a minute long but tip number
  • 00:16:30
    seven is 5 minutes long that is just
  • 00:16:33
    kind of a weird way to break up the
  • 00:16:35
    video and so you might find that you
  • 00:16:38
    should really take Point number seven
  • 00:16:40
    and you know maybe only convey about one
  • 00:16:42
    minute so each point is about one minute
  • 00:16:45
    long and I think that's another thing
  • 00:16:47
    for pacing too is just like what is
  • 00:16:49
    enough you know Sean always talks about
  • 00:16:51
    be brief be bright be fun and be done so
  • 00:16:54
    you want to have you want to kind of lie
  • 00:16:57
    on being concise and being brief
  • 00:16:59
    especially with education you don't want
  • 00:17:01
    to go too in the rabbit hole cuz then
  • 00:17:02
    you'll just overwhelm consume your
  • 00:17:04
    viewer right so I think you know in a
  • 00:17:08
    more practical sense if you can go from
  • 00:17:10
    like. one point 2 3 a great way to kind
  • 00:17:13
    of re-engage the viewer is instead of
  • 00:17:16
    just laying music underneath your entire
  • 00:17:18
    video that's one track that's just very
  • 00:17:22
    repetitious spice up the music use 10
  • 00:17:24
    different tracks about a minute long
  • 00:17:26
    each so for each point there's a music
  • 00:17:29
    track that brings a new energy to your
  • 00:17:31
    video that's something I do on think
  • 00:17:32
    media a lot is you bring up Point number
  • 00:17:34
    one and I have one track for that and I
  • 00:17:36
    try to find and match the right mood to
  • 00:17:39
    that point and then by the time we
  • 00:17:41
    transition it feels like you're you know
  • 00:17:43
    you're moving on you're respecting the
  • 00:17:45
    viewer yeah I love that and I I I really
  • 00:17:48
    appreciate even uh when I watch YouTube
  • 00:17:50
    videos and it feels like I'm starting
  • 00:17:52
    something new it actually makes it
  • 00:17:53
    easier to follow along I'm like okay I
  • 00:17:55
    I've like I've accomplished that and
  • 00:17:57
    it's almost like in a sense of a of an
  • 00:17:59
    accomplishment from understanding this
  • 00:18:00
    and moving on to the next part of the
  • 00:18:01
    video and so I think that's a really
  • 00:18:03
    cool trick you can add so tell me what
  • 00:18:05
    it looks like more on a professional
  • 00:18:07
    side of Storytelling okay so I think if
  • 00:18:09
    you are really you know diving into
  • 00:18:11
    edits and maybe you are creating a hook
  • 00:18:13
    pacing for a story is you know you can
  • 00:18:17
    have fun with it you know you can use
  • 00:18:20
    you can use pacing as a storytelling
  • 00:18:21
    tool so maybe your hook maybe it starts
  • 00:18:24
    out maybe a little bit slower but then
  • 00:18:27
    it ramps back up then slows down again
  • 00:18:29
    so diary of the CEO will use that ver
  • 00:18:32
    that variation of pacing as a
  • 00:18:33
    storytelling measure so rather than your
  • 00:18:35
    video being one monotonous tone can you
  • 00:18:39
    vary it you know it's nice to have some
  • 00:18:41
    contrast as humans we love to have that
  • 00:18:43
    in storytelling you don't go from
  • 00:18:46
    leaving the Shire all the way to
  • 00:18:48
    reaching the end there's all these ups
  • 00:18:50
    and downs in the journey along the way
  • 00:18:51
    the highs aren't High unless you kind of
  • 00:18:53
    feel those lows and it's not as Snappy
  • 00:18:56
    when you don't kind of feel it drawn and
  • 00:18:58
    so and there's certain moments where
  • 00:18:59
    maybe it's a little more emotional a
  • 00:19:01
    little more serious where you might have
  • 00:19:03
    a slow zoom in and it's and it's one cut
  • 00:19:06
    for you know 8 10 seconds and then it
  • 00:19:08
    goes the music kicks on like and it's
  • 00:19:10
    like you know and then it cuts back to
  • 00:19:11
    fast pace and that you know gives you
  • 00:19:13
    more EV energy feeling of an excitement
  • 00:19:15
    and so there yeah there's a very
  • 00:19:18
    specific example from one of your videos
  • 00:19:20
    you're telling about your story of
  • 00:19:22
    YouTube and the certain highs you felt
  • 00:19:25
    during your YouTube channel and the
  • 00:19:27
    career your YouTube channel was taking
  • 00:19:28
    off so I hit it with some fast-paced
  • 00:19:30
    music Fast Cuts you know I'm showing I'm
  • 00:19:33
    showing exaggerated b-roll of like you
  • 00:19:35
    on stage you with glitter flying down
  • 00:19:37
    the view count is going up but then you
  • 00:19:40
    hit like a deep hit and it cuts the
  • 00:19:42
    black and it fades up and you talk about
  • 00:19:45
    the kind of the depression you felt when
  • 00:19:47
    you start you stopped getting views and
  • 00:19:50
    so having that variety just you make it
  • 00:19:53
    a lot more engaging it's more fun to do
  • 00:19:55
    that so you know even on an educational
  • 00:19:57
    video like that you can use storytelling
  • 00:20:00
    yeah I love that those are very powerful
  • 00:20:02
    tips and um that all play a role into
  • 00:20:05
    the pacing and that I really think holds
  • 00:20:08
    viewers longer and and creates a better
  • 00:20:10
    video just in general so tell me a
  • 00:20:12
    little bit about harsh cuts which is uh
  • 00:20:15
    something I think a lot of people do and
  • 00:20:18
    then how do you fix that yeah so I think
  • 00:20:20
    on a very very basic level if you're you
  • 00:20:22
    know cutting your a-roll and maybe had
  • 00:20:24
    to fix a mistake you know rather than
  • 00:20:26
    like showing a jump cut can you hide
  • 00:20:29
    that cut can you explain what a jump cut
  • 00:20:30
    is in case someone's watching this they
  • 00:20:32
    never even heard that so a jump cut
  • 00:20:33
    simply if you take one clip and let's
  • 00:20:35
    say you flubbed up your line in the
  • 00:20:37
    middle so you cut here and then you cut
  • 00:20:39
    out that segment well now you're left
  • 00:20:41
    with this sudden jump in your edit if
  • 00:20:43
    you're talking head if you haven't
  • 00:20:45
    changed the angle at all so a very
  • 00:20:47
    simple way to fix that is to you know
  • 00:20:50
    use some stock footage or maybe cut away
  • 00:20:53
    or to cover that cut to cover that cut
  • 00:20:55
    so it feels like it's one continuous
  • 00:20:58
    fluid thought rather than having that
  • 00:21:00
    cut you could also crop in a little bit
  • 00:21:03
    as well and match that eyeline so it
  • 00:21:05
    goes from uh cutting from the wide angle
  • 00:21:07
    and it looks like it just tightens in a
  • 00:21:09
    little bit explain what a j cut and an L
  • 00:21:11
    cut is cuz that's another really good
  • 00:21:13
    tool to really smooth out harsh you know
  • 00:21:16
    harsh Cuts so A J cut basically allows
  • 00:21:19
    you to play the the audio coming from
  • 00:21:22
    the next clip before you cut to the
  • 00:21:25
    visual and an L cut is the same but
  • 00:21:28
    opposite so you leave the audio from the
  • 00:21:31
    first clip going into the second one and
  • 00:21:33
    that's why it's called a JNL cuz it
  • 00:21:34
    looks like that on the timeline so
  • 00:21:37
    that's another way like let's say you do
  • 00:21:39
    you did have a jump cut by taking the
  • 00:21:41
    audio and just slightly shifting it over
  • 00:21:44
    now it out yeah and fading it out it now
  • 00:21:46
    feels a little bit more fluid and it's
  • 00:21:49
    just again it's another way to make it
  • 00:21:50
    feel more smooth I think it's nothing
  • 00:21:54
    worse than having a harsh cut where
  • 00:21:56
    maybe you you slightly cut off right
  • 00:21:58
    before you're about to say something it
  • 00:21:59
    just feels harsh it feels cheap it feels
  • 00:22:02
    like you're not taking the time to make
  • 00:22:04
    sure it feels polished that's what we're
  • 00:22:07
    really looking for is in a YouTube video
  • 00:22:09
    to make it feel like it's been well
  • 00:22:10
    crafted using those types of cuts really
  • 00:22:13
    helps smooth out the audio and audio is
  • 00:22:15
    a very important part of the video
  • 00:22:17
    process you know it's 50% of the
  • 00:22:19
    experience you know it's not just people
  • 00:22:21
    watching a video but they're actually
  • 00:22:23
    listening to it as well and so that's a
  • 00:22:26
    mistake that people make and a lot of
  • 00:22:28
    times it can't be fixed in editing
  • 00:22:31
    however you know there's like podcast
  • 00:22:32
    enhance U which allows you to basically
  • 00:22:35
    you know kind of revamp that audio up
  • 00:22:37
    and hopefully save it in certain you
  • 00:22:39
    know circumstances it can work really
  • 00:22:41
    well but uh there's certain things like
  • 00:22:43
    eqing how should you know how much
  • 00:22:45
    should people actually you know work in
  • 00:22:47
    the edit on the audio how important how
  • 00:22:50
    important is that I think audio is
  • 00:22:51
    something that's often neglected
  • 00:22:53
    probably because it's not Visual and we
  • 00:22:54
    can't really see it but it makes so much
  • 00:22:56
    of an impact on your final video George
  • 00:22:59
    Lucas said that the movie going
  • 00:23:01
    experience is 50% audio so I think we
  • 00:23:04
    should really respect having good audio
  • 00:23:06
    so what does that look like you know
  • 00:23:08
    when you're in production hopefully have
  • 00:23:09
    good audio like this so really goes a
  • 00:23:11
    long way so having those principles in
  • 00:23:14
    production but as an editor there's some
  • 00:23:16
    things you can do to you know enhance
  • 00:23:18
    that so whether it's just like your
  • 00:23:20
    microphone maybe it's a little muffled
  • 00:23:22
    you can learn some simple EQ techniques
  • 00:23:24
    to kind of improve that so that's a very
  • 00:23:26
    simple tactical way of going about it
  • 00:23:28
    but you know what are some other ways
  • 00:23:31
    you can enhance the soundscape of your
  • 00:23:33
    video you have your one layer of audio
  • 00:23:36
    which is you know your narration your
  • 00:23:38
    voice over you can have music you can
  • 00:23:41
    have some like ambient sounds or you can
  • 00:23:43
    have some sound effects all those things
  • 00:23:46
    are different tools for your video so
  • 00:23:48
    when we create a hook you know music is
  • 00:23:50
    definitely playing a role the the voice
  • 00:23:53
    over is definitely a role but also sound
  • 00:23:55
    effects is just another way to add to
  • 00:23:57
    those layers
  • 00:23:58
    so all that people often though make
  • 00:24:00
    them too loud too very true you got to
  • 00:24:03
    be careful there because you really you
  • 00:24:05
    really want to make sure that the sound
  • 00:24:07
    effects aren't like you know they'll
  • 00:24:09
    they'll put one in there and they'll
  • 00:24:10
    just leave it at zero DB and it's like
  • 00:24:12
    it's like whoa and so you really want to
  • 00:24:13
    bring those down and listen to it yeah
  • 00:24:16
    and so any advice there on just like
  • 00:24:18
    where should the music volume and sound
  • 00:24:19
    effect volume lay if you are education
  • 00:24:22
    like we are I would definitely a on
  • 00:24:24
    having the music quieter than you think
  • 00:24:26
    so you know I would say like in in
  • 00:24:29
    resolve basically my music is set to 36
  • 00:24:32
    or 39 so it's really low down there and
  • 00:24:34
    that's because I want you to pay
  • 00:24:36
    attention to the video but the music is
  • 00:24:37
    kind of help guiding you it's it's
  • 00:24:39
    helping with pacing and whatnot but you
  • 00:24:42
    don't want it to be a distraction you
  • 00:24:43
    don't want to have to conflict with the
  • 00:24:46
    information needed now there's certain
  • 00:24:48
    moments in the hook where the hook music
  • 00:24:50
    is a little bit louder cuz we want to
  • 00:24:52
    hear that we want to feel energized by
  • 00:24:54
    that music but definitely you know don't
  • 00:24:57
    have that compete with the you know your
  • 00:24:59
    voice you definitely want to make sure
  • 00:25:01
    you're clear in that regard for like
  • 00:25:03
    entertainment and film making wise you
  • 00:25:05
    know maybe you are doing something a
  • 00:25:06
    little bit more in depth you want to
  • 00:25:08
    play around with those and whatnot or
  • 00:25:10
    let's say you have a music break and the
  • 00:25:12
    music can rise and you know it falls off
  • 00:25:14
    so you from a very technical standpoint
  • 00:25:17
    if you're doing education definitely air
  • 00:25:19
    on the side of having it quiet so that
  • 00:25:21
    we can really hear you and that leads us
  • 00:25:22
    to number eight which is music and
  • 00:25:25
    there's a few more things here and tips
  • 00:25:26
    that I really want to into but at think
  • 00:25:29
    media we use epidemic sound and uh we
  • 00:25:32
    love using them they have a really great
  • 00:25:34
    uh library of music that you can use on
  • 00:25:36
    your YouTube videos still monetized and
  • 00:25:38
    then you also have a huge sound effects
  • 00:25:41
    library and one of the things that I
  • 00:25:42
    like is when you find music you know you
  • 00:25:44
    can sort it by mood you can sort it by
  • 00:25:46
    genre then you find a cool song you can
  • 00:25:48
    just hit find similar songs and then you
  • 00:25:50
    can just like kind of find what works
  • 00:25:52
    for your channel and uh there's a lot of
  • 00:25:54
    different just type of music in there to
  • 00:25:57
    fit the emotion so if you guys want to
  • 00:25:59
    check out this special offer that
  • 00:26:00
    epidemic sound gave us for you guys then
  • 00:26:02
    just check the link down in the
  • 00:26:03
    description or go to think Medias
  • 00:26:05
    sounds.com now people make a lot of
  • 00:26:07
    mistakes with their music and I think a
  • 00:26:09
    big one is choosing the wrong music you
  • 00:26:11
    know some people just like you can just
  • 00:26:13
    tell like this doesn't fit the vibe you
  • 00:26:16
    know and so one of the things I really
  • 00:26:18
    like to feel is I think about the
  • 00:26:20
    emotion that the music because music
  • 00:26:21
    gives you emotion yes and when you're
  • 00:26:23
    watching a YouTube video what there is
  • 00:26:25
    an emotion to that and so trying to find
  • 00:26:28
    the right thing there what are you
  • 00:26:29
    looking for when you're picking out your
  • 00:26:31
    music and how to enhance the actual
  • 00:26:33
    video and at what points of the video is
  • 00:26:36
    music necessary not necessary like
  • 00:26:38
    should people use Music the whole time
  • 00:26:40
    what are what are some mistakes or tips
  • 00:26:42
    here I really think you should be
  • 00:26:43
    thinking about your viewer your audience
  • 00:26:46
    and kind of what their tastes would be
  • 00:26:48
    for and what's kind of expected of that
  • 00:26:50
    genre so for an educational thing it' be
  • 00:26:53
    very you know misguided if we had hard
  • 00:26:56
    rap during our video
  • 00:26:58
    you know um cuz you want to set the
  • 00:27:00
    expectation of you know what your genre
  • 00:27:03
    is so if it's educational you don't want
  • 00:27:06
    anything too distracting right so I like
  • 00:27:08
    to look for maybe something that's a
  • 00:27:10
    little bit more simple maybe a little
  • 00:27:11
    bit more positive but also something
  • 00:27:14
    that's simplistic minimal in the
  • 00:27:15
    background and it's not competing with
  • 00:27:17
    the the vocals because I think what
  • 00:27:19
    you're conveying is the most important
  • 00:27:21
    part when it comes to like you know
  • 00:27:23
    entertainment you can definitely have a
  • 00:27:24
    lot more fun with that and finding the
  • 00:27:26
    right tone but yeah find like what what
  • 00:27:29
    does the audience you know what what do
  • 00:27:31
    you think they would appreciate now I
  • 00:27:34
    often consider myself the first viewer
  • 00:27:36
    of a you know think media video so there
  • 00:27:38
    is a little bit of my own tastes in the
  • 00:27:40
    videos so for instance the last um
  • 00:27:43
    podcast edit we did the hook I went for
  • 00:27:46
    something a little bit more Airy a
  • 00:27:48
    little bit more cinematic at the
  • 00:27:49
    beginning instead of certain tone but I
  • 00:27:52
    didn't want to linger there I also
  • 00:27:53
    wanted to spice it up so I transition
  • 00:27:56
    into a faster paced track cack right
  • 00:27:58
    after we cut to Black so there is some
  • 00:28:00
    like having some variety but it is kind
  • 00:28:03
    of what is the tone of it and the
  • 00:28:06
    emotion I I totally agree with you it's
  • 00:28:08
    all about like kind of the music will
  • 00:28:10
    provide the emotion for the video so
  • 00:28:12
    what your video is about is going to
  • 00:28:14
    play so much into that and I think if
  • 00:28:16
    you have an educational informational
  • 00:28:18
    type of YouTube channel you don't need
  • 00:28:20
    music the entire time I highly recommend
  • 00:28:22
    music uh at the beginning of the video
  • 00:28:24
    if you're going to do some sort of like
  • 00:28:25
    coming up type of thing or really have
  • 00:28:27
    like a a edited hook that is going to be
  • 00:28:30
    a bit more engaging highly recommend
  • 00:28:31
    that but another thing you can do to
  • 00:28:34
    just kind of keep viewers engage is
  • 00:28:36
    throughout the video If you start to do
  • 00:28:38
    something funny or you know you can add
  • 00:28:40
    in some like goofy type of music just
  • 00:28:42
    for that short little segment if you if
  • 00:28:44
    you like start getting uh motivational
  • 00:28:46
    or upset you can add in that or if
  • 00:28:48
    you're like sharing a sad story you know
  • 00:28:50
    and maybe it's a little bit fun you can
  • 00:28:52
    add in like some violin music so there's
  • 00:28:53
    things you can do there just at
  • 00:28:55
    different parts of the video that could
  • 00:28:57
    be funny you could use it to actually
  • 00:28:59
    just increase that emotion of the story
  • 00:29:01
    you're telling and so there's different
  • 00:29:02
    ways it's kind of case by case on how
  • 00:29:04
    you want to do that but I think
  • 00:29:06
    utilizing music and sound effects
  • 00:29:09
    throughout the video at different points
  • 00:29:10
    when they fit can really help a lot just
  • 00:29:13
    keep the viewer engaged yeah it's making
  • 00:29:14
    the point more clear of what you're
  • 00:29:16
    trying to say so if there is something
  • 00:29:18
    humorous about you know a joke you know
  • 00:29:20
    having music or slow zoom in might kind
  • 00:29:23
    of help amplify and make it even more
  • 00:29:25
    funny so that's a great way to make your
  • 00:29:27
    message even more powerful now you
  • 00:29:29
    mentioned this a little bit earlier
  • 00:29:30
    about being that first viewer of the
  • 00:29:33
    video and you were telling me that
  • 00:29:35
    people you know they don't do this this
  • 00:29:37
    is a mistake and so expand on that a
  • 00:29:39
    little bit more and how uh what kind of
  • 00:29:41
    mindset you know should a video editor
  • 00:29:44
    be in when they take on a project yeah
  • 00:29:46
    this was something like hugely
  • 00:29:48
    comforting to me as you guys you know
  • 00:29:51
    from the very first time I edited your
  • 00:29:52
    videos you guys were like Nate I want
  • 00:29:54
    you to have responsibility I want you to
  • 00:29:56
    own the edit
  • 00:29:57
    and that really kind of you know
  • 00:29:59
    cemented with me because I think that's
  • 00:30:01
    so important you know if you're afraid
  • 00:30:03
    to take risks and you know try something
  • 00:30:06
    or you're afraid oh maybe no one won't
  • 00:30:08
    like this then it just hinders the
  • 00:30:11
    creativity of the video and makes it
  • 00:30:13
    less fun and so I think owning the edit
  • 00:30:16
    what that really means is like if you
  • 00:30:18
    find something that could be funny and
  • 00:30:21
    you want to make that more humorous or
  • 00:30:22
    you have an idea there's some element of
  • 00:30:24
    trying that and having fun with it that
  • 00:30:26
    you should definitely at least follow up
  • 00:30:28
    on because chances are if there's
  • 00:30:30
    something funny to you then it's going
  • 00:30:32
    to be funny to other people so I think
  • 00:30:34
    that's a huge thing is like rather than
  • 00:30:35
    thinking about an audience and kind of a
  • 00:30:38
    vague picture like I think that's good
  • 00:30:39
    to do definitely I always have like a
  • 00:30:41
    viewer of what a think media person is
  • 00:30:44
    but there's so much of me in the edits
  • 00:30:46
    too that I'm like this is my taste you
  • 00:30:48
    know I'm going to try this I think a
  • 00:30:50
    funny example is when you were um
  • 00:30:52
    reviewing the road podcaster Duo and you
  • 00:30:55
    were talking about how the m microphone
  • 00:30:57
    made it sound like you're in a grocery
  • 00:30:59
    store I could have left that kind of
  • 00:31:01
    there but I thought taking your
  • 00:31:04
    personality and amplifying it and
  • 00:31:06
    actually place you in a grocery store is
  • 00:31:08
    just a fun way to make the video it's
  • 00:31:10
    just more fun you know fun for me fun
  • 00:31:12
    for you fun for the viewer and I think
  • 00:31:13
    they appreciate those little things
  • 00:31:15
    taking the extra time for those yeah and
  • 00:31:17
    I think if you are editing your own
  • 00:31:18
    videos or if you're editing videos for
  • 00:31:20
    someone else like feel free to take
  • 00:31:21
    risks try new things you know you're
  • 00:31:23
    going to get inspired watching other
  • 00:31:25
    YouTubers or TV and movies and it's like
  • 00:31:28
    take those Curiosities take those ideas
  • 00:31:31
    Implement them into your video and if it
  • 00:31:33
    doesn't like if you watch it back you're
  • 00:31:34
    like it wasn't as funny I've done this a
  • 00:31:36
    lot where I've edited I'm like I think
  • 00:31:37
    this is going to be funny like go way
  • 00:31:39
    over the top and I'm like face tracking
  • 00:31:41
    and all stuff then I watch back I'm like
  • 00:31:42
    that was too much and it's not that
  • 00:31:44
    funny I I'm like I can just delete it I
  • 00:31:46
    can go back you know command z a lot of
  • 00:31:48
    times like I feel like I go like for the
  • 00:31:50
    road podcast I felt like I was going too
  • 00:31:52
    far but then you watch it back it's like
  • 00:31:54
    well it actually it fits is oddly enough
  • 00:31:57
    but but I that's something I really want
  • 00:31:58
    to convey to a viewer cuz I when I first
  • 00:32:01
    got started I was being very careful and
  • 00:32:04
    I didn't want to you know push the
  • 00:32:05
    envelope too much so I just want to give
  • 00:32:07
    you permission especially if you're
  • 00:32:08
    editing your own videos yeah go for it
  • 00:32:10
    have take some risks go for it but also
  • 00:32:13
    if you're editing for someone have that
  • 00:32:15
    conversation I think really if you and
  • 00:32:18
    maybe you're hiring editors you want to
  • 00:32:20
    lend that ownership to them because
  • 00:32:22
    they're going to deliver a better
  • 00:32:23
    product ultimately 100% like you don't
  • 00:32:25
    know truly what my preference would be
  • 00:32:28
    on a certain you know idea that you have
  • 00:32:31
    because like and I'm I going to sit down
  • 00:32:33
    and talk to you have a zoom meeting
  • 00:32:35
    about that particular idea most likely
  • 00:32:37
    not we got to push out video so it's
  • 00:32:39
    like I kind of have to take those
  • 00:32:40
    assumptions and run with it yeah I love
  • 00:32:43
    that now for the final mistake this one
  • 00:32:45
    might be the biggest one and I think is
  • 00:32:48
    editors you know start to grow over time
  • 00:32:51
    and I think just the evolution of
  • 00:32:53
    YouTube and where it's at I think people
  • 00:32:55
    make the mistake of editing too much
  • 00:32:57
    like too many effects the cuts are way
  • 00:33:00
    too fast they've trimed now too much
  • 00:33:02
    down theing made that mistake myself
  • 00:33:05
    yeah definitely and I think you know
  • 00:33:07
    it's hard because it depends on what
  • 00:33:09
    type of videos you're making but I just
  • 00:33:10
    like I do think there is uh a need on
  • 00:33:14
    YouTube for even slower edits at time
  • 00:33:16
    and for letting them breathe and a bit
  • 00:33:18
    more storytelling whereas we see a lot
  • 00:33:20
    of people just like you actually if you
  • 00:33:23
    want to succeed on YouTube and you're
  • 00:33:25
    editing your videos you don't need need
  • 00:33:27
    crazy effects you don't need subtitles
  • 00:33:30
    for every word you don't need music you
  • 00:33:32
    know going throughout the entire video
  • 00:33:35
    and cropping in and out every single
  • 00:33:36
    time you'd be surprised if you just sat
  • 00:33:39
    down and talked to a viewer of your
  • 00:33:41
    Channel or watched how they watch it's
  • 00:33:43
    like why are they watching your video I
  • 00:33:45
    think editors need to ask themselves
  • 00:33:46
    that question is why is someone watching
  • 00:33:49
    this video for us I think media
  • 00:33:50
    oftentimes as much as we love the
  • 00:33:53
    storytelling and the editing and and
  • 00:33:54
    those types of videos I love that too
  • 00:33:57
    like this video right here it it's not
  • 00:33:59
    crazy edited right and we're talking
  • 00:34:01
    about editing yeah and because people
  • 00:34:02
    just want to hear our feedback our
  • 00:34:05
    experiences you know editing over the
  • 00:34:06
    years for YouTube and so I think what
  • 00:34:09
    will help most YouTube editors out there
  • 00:34:11
    is just asking themselves and
  • 00:34:13
    understanding the viewer and asking why
  • 00:34:15
    are they watching this video absolutely
  • 00:34:17
    I think over editing can often scream
  • 00:34:19
    insecurity in your video so if you begin
  • 00:34:22
    a video with something you know is going
  • 00:34:23
    to be good often times yeah you can ease
  • 00:34:25
    up on the editing cuz you know the value
  • 00:34:27
    is so good you don't want to kind of you
  • 00:34:30
    know flashbang your viewers with
  • 00:34:32
    different you know Graphics I I kind of
  • 00:34:34
    do a little bit of that at the beginning
  • 00:34:36
    just to really hook the viewer but I
  • 00:34:37
    don't I try not to go too crazy because
  • 00:34:40
    I think ultimately you know people are
  • 00:34:42
    there for information and they're there
  • 00:34:44
    you know hearing from you so if you can
  • 00:34:47
    find that balance where you're not going
  • 00:34:49
    crazy Overboard you're again respecting
  • 00:34:51
    the viewer and knowing hey you have
  • 00:34:53
    attention to span more than 5 Seconds
  • 00:34:55
    you you can you're adult you can learn
  • 00:34:57
    from this video so I think yeah it's you
  • 00:35:00
    know finding that balance is definitely
  • 00:35:01
    key now if you are a video editor out
  • 00:35:03
    there and you're looking to save time
  • 00:35:04
    Nate and I have been using some AI tools
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    that have saved us hundreds of hours of
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    video editing and so we share our
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    favorite tools with you guys if you
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    click on the screen you can check that
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    out we'll see you in the next video
الوسوم
  • Video Editing
  • YouTube Tips
  • Pacing
  • Intros
  • Visuals
  • Audio
  • Music
  • Viewer Engagement
  • Editing Techniques
  • Content Clarity