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hi there Gareth of Channel profits here
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now I've reviewed a ton of Evergreen
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Niche ideas for YouTube automation
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channels here but the one area I've been
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avoiding so far has been trending niches
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typically I prefer Evergreen niches and
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topics as they withstand the test of
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time and content can generate revenue
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for years to come through search traffic
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but with growing competition we need to
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find new ways to stand out either with
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our current Niche or when we're looking
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for a new one to start for this reason I
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feel it's important to tap into both
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Evergreen and trending niches moving
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forward it's the sweet spot where both
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search and recommended traffic overlap I
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briefly mentioned why you should do this
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in other videos as well as going into
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more detail in the channel profits
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program but what I haven't covered here
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is exactly how we can find trending
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topics or niches for our channels so in
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this video I'm going to be showing you
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how I use Google Trends to find
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Opportunities and ideas for new channel
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or video angles as always if you would
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like full step-by-step training on
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building profitable YouTube channels
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then check out the links in the video to
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description with that said let's jump
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into Google Trends and get started
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okay so what you're going to want to do
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is come into Google Trends and then once
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inside we want to select the country
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that we want to see the trending topics
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inside so yes you could actually just
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see on a World level but I'm assuming
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that you want high cpms for your channel
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so therefore you want to be looking at
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the trending topics inside the country
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or countries that you plan to Target so
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for example a safe bet is always going
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to be the United States so you could
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just come into the United States select
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that from the drop down up here and then
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you could actually start to search and
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see what's trending inside of America
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because obviously if you're going to
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create videos on topics that are
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trending inside America then people
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inside America are more likely to be
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interested in your content and Google
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and YouTube will be then sharing it out
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and basically starting to push it
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towards that particular audience so up
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here select the country and then it will
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say it here and then we can actually
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start to explore and look at the
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different ones in the side now before we
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do that if you've watched any of my
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videos on this channel you know that I'm
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a firm believer and making sure that you
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have an idea of how you plan to monetize
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the Channel first before you start
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driving down into the niche idea so you
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perhaps hopefully have a general idea of
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the niche that you want to Target it's a
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very broad idea so let's say for example
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you want to do one of the big three
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which is health wealth and relationships
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you could say okay I'm gonna go into
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Health you would then want to go away
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and start looking at the different
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products that you could potentially sell
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be it creating your own courses selling
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your own products selling Drop Shipping
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products or perhaps affiliate products
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and programs courses softwares so you
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want to see what's available for you to
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sell for you to be able to add
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additional revenue streams to your
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channel and you always want at least one
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additional Revenue stream other than
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just say Google ads and YouTube ads okay
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so once you've got that idea what we
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want to do is come into explore
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and you can obviously go for particular
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Search terms but we don't know what we
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don't know we want Google Trends to tell
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us what's trending so we can then come
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up with ideas for our channel so check
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that it's still on United States check
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for the past 12 months and then we want
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to select categories so we want to come
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up with some ideas so this is a great
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place to start especially if you have a
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general idea of what you want to go into
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now so you'll still need to do your
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Niche research to check the volume and
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make sure that there's enough there to
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build a channel around but otherwise
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just come straight down and let's just
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go down and you could say okay I'm going
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to be doing something in Beauty and
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fitness I'm going to be doing something
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in business or computers or Finance
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literally you've got all the different
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options here health
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so for the sake of this training let's
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go into jobs and education
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and I always like to start with web
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searches web searches are going to give
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you a more accurate idea of what people
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are searching for now on Google and
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there's always a an overlap between
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Google and YouTube but then we also have
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the option of then going in and
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searching the YouTube part afterwards
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now this is never as targeted as the web
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search it pulls up a lot of general
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information that doesn't seem relevant
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to the niche but it is good for seeing
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what people are still searching for
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within this Niche when we drill down
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into the YouTube side so start with web
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what you're going to see here is it's
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going to show you the top trending
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topics for both search queries so this
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is the sort of keywords and questions
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that people have and then you've got the
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overall topics that people are searching
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for so the topics and then the questions
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people have or the things they're
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searching for within those topics
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now it says Rising here
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Rising will be what's suddenly gonna
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arise what's getting more so if we click
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here you'll see it is the stuff that
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basically has had a big increase in
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frequency but that doesn't mean that
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over the last 12 months it's it's going
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up all the time it may have just had a
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spike and it may be on the way back down
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again and we could look at that and I'd
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like to see some overlap what I prefer
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to Target is top and then I can look at
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Rising afterwards
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so if we start with top
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then this will show us the top 100
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things that people are actually
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searching for
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so the main ones in the top areas here
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within jobs in education are School
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College Secondary School
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salary indeed which is a website career
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teacher so these are all the sort of
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topics you would expect to see inside
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student course education school
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districts
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so these are all great but now we want
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to drill down a bit further and look at
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what people are actually searching for
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so we've got school jobs Google
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Classroom indeed
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tests Academy
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so your interviews teachers and pay for
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teachers all right so if we wanted to go
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a bit deeper into any of these topics we
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could then come across and we could
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perhaps look at the rising things to see
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if there's anything newer
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and let's look for some overlap and what
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I notice is that chat GPT is a rising
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thing on just about every single topic
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out there so we know AI is going to have
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a rising Trend in all different niches
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out there
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so let's come down
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okay there's lots of things about tests
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and exams
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so we've got chat GPT
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plagiarism Checker okay this is
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interesting so I for example now have
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seen that we've got plagiarism Checker
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we've got people that were talking about
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tests and exams
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probably got assignments we've got chat
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GPT so you can start to see okay there's
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some overlap that people are interested
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in chat GPT they're obviously interested
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in plagiarism Checkers so perhaps say
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students are using chat GPT to do some
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of their work so maybe you could have a
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student channel that is helping students
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to be more efficient and then also you
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could start that Channel with the idea
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of starting to show them how to use chat
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gbt and also use plagiarism Checkers to
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be able to leverage the AI and perhaps
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get away with it to to be able to help
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them to write better assignments and
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pass tests and learn more so perhaps you
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could actually use chat GPT to help them
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learn more so maybe there's some overlap
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there between say doing homework and
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assignments but also using it as a
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learning tool to be more effective so
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let's go back to top
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okay so let's go into a course and see
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what we get here
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so what you want to see and the reason I
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like top is the top ones is that you're
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going to see you're going to get more
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stable lines for example if we were
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going with a rising star you might see a
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spike going up and then it's already
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starting to go down what we want is
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Evergreen stability so we're looking for
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trending topics that overlap with
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Evergreen because Evergreen will help us
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grow a channel that is getting views for
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years to come rather than just being
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like a news channel where your content
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goes up gets a load of views and then
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isn't relevant anymore so we can see
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this is pretty stable it has the odd
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Peak but it's just sort of continuing
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across this line which is a good thing
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so we come down we can see which areas
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are searching for this more
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and let's have a look
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okay so you've got nursing so nursing
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could be an idea so again these are
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rising course careers
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courses at Browns so different courses
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you can make videos on the different
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courses available at different
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universities the schedule of classes so
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perhaps let's let's go back into top
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again
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so we can actually see
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what the more stable topics are
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so we got college classes courses course
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catalog free courses
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so these are a bit more General
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so what we want to do is pick something
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here
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so the good nursing
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again a stable one
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simple nursing software
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so maybe that one didn't work but you
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start to see how the different overlap
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would work like how would you be able to
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tie these in
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so let's for example go into
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Health again so we're going to go into
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health and then come down
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Okay so we've got different things here
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so we've got obviously stuff about
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monkey pox who's on the rise
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which makes sense that's been relevant
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in some areas the goodness I'm guessing
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these are potentially TV shows you can
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see this is a comedian this is a movie
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these aren't that relevant always and
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this is something I often find
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interesting that sometimes the
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categories don't always match up so
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we're going to top
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Dr Pharmacy
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Urgent Care
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symptoms so you could have videos on
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different symptoms might need to be
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careful of Google terms there
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Eye Care so it could be stuff in Eye
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Care blood
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side effects Dentistry so perhaps you
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could create videos on different
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Dentistry or different things for dental
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care and also perhaps different diseases
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and stuff people are always going to be
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searching for and interested in stories
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about dental stuff perhaps
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signs and symptoms so this could be an
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interesting one so let's go into signs
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and symptoms
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so we probably want to avoid anything to
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do with sort of the covid stuff
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again let's look at the top stuff
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pregnancy symptoms
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okay so pregnancy is obviously going to
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be one that people are interested in you
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can see how you can start to get ideas
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and as we go in let's say okay now I
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want to I want to do something on so
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let's look at pregnancy
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small Spike here
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let's see what we've got again
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see you could this is why you could tap
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into if you were doing a channel on
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babies and everything else
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you could find a way to tie in the
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trending topic of Rihanna being pregnant
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at the Super Bowl
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and that would give you an extra boost
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and also you could tie in in an
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evergreen way so it could be overlap of
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how do we know that she's pregnant or
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something along those lines now
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obviously these examples are a bit weak
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but you're then going to Top Again
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pregnant pregnancy tests pregnancy
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symptoms pregnant women
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Okay so we've got loads of different
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ideas here but now we've done the web
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search
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and then you want to come in and see
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what's happening on YouTube itself Okay
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so a little bit more
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sort of gossipy trending topics there
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let's look for the but again those sort
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of gossipy trending topics could be a
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good way for you to get some trending
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information into your Evergreen video
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childbirth you see lots of great related
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topics here
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pregnancy belly pregnancy test
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pregnancy birth
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pregnancy workouts interesting so you
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could do a whole Channel around being
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pregnant
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from start to finish so this is what I
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want you to understand that this is a
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tool it's you need to read between the
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lines so you have your general Niche
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idea you then have your products that
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you are potentially going to try and
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push so how would you do it so if I was
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doing weight loss I would want to find
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health things that are going to be
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relatable to to health so it could be
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how people are losing weight or how
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famous people lose it so you always see
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how people when they do workouts and
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stuff like that they say how Thor got
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into shape for his movie so the you know
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Chris Hemsworth workout people tie in
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celebrities and overlapping trending
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things to be able to make these work and
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that's what you need to be doing if you
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want to try and tap into both trending
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and getting Evergreen topics so I always
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recommend having Evergreen topics that
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you then tie in a little bit of this
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trending stuff just to be able to get
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more views and stay more relevant with
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your Channel
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with that said if you would like full
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step-by-step training on building
00:12:56
channels for profit then check out the
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links in the video description any
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questions just ask in the comments below
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otherwise thanks for watching and until
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next time
