Hema is Alibaba's new retail concept store that integrates technology to enhance shopping experiences.

What unique features does Hema offer?

Hema offers barcode pricing linked to an app, real-time price updates, a robot restaurant, and an online order fulfillment system.

How does Hema facilitate online orders?

Employees in Hema fulfill online orders, using conveyor belts to transport items to the back area for delivery within 30 minutes if you're within 3 kilometers of the store.

Can I order food from the robot restaurant online?

Yes, food orders at the robot restaurant can be made using the Hema app, and robots deliver the food to your table.

How do customers pay at Hema?

Customers use the Hema app connected to Alipay, with options to pay either by swiping their phone or using facial recognition.

What makes the pricing system unique at Hema?

Every price tag has a barcode that links to product details, including reviews and delivery options, with technology that updates prices in real-time.

How quickly can I get a delivery from Hema?

If you live within three kilometers of a Hema store, delivery can be made within 30 minutes.

Is there human interaction in Hema stores?

Hema emphasizes technological interaction over human, with self-checkout and robot services, but human servers assist with complex orders in the robot restaurant.

What consumer preference is catered to by Hema's seafood section?

Chinese consumers prefer to see and ensure the freshness of seafood first-hand, which is why they visit the store.

What influences the chaotic experience in Hema stores?

The presence of many employees fulfilling online orders can create a somewhat chaotic shopping experience.

Alibaba's Freshippo and Hema grocery stores are reinventing the supermarket of the future

00:04:41

https://www.youtube.com/watch?v=UDIvWdwVZMg

Zusammenfassung

TLDRHema is Alibaba's innovative retail concept store in Shanghai, merging offline and online experiences with high-tech solutions. The store serves multiple functions: as a traditional shopping destination, an order fulfillment center, and a place with a unique robot-powered restaurant. In-store, customers find a high-tech pricing system where price tags have barcodes linked to the Hema app, providing real-time price updates, product origins, and certification details. The app also facilitates shopping and payments, eliminating traditional cashiers in favor of app-based or facial recognition payment methods. Notably, the store can fulfill online orders with fast delivery within a three-kilometer radius. Seafood remains a key draw for in-store visits due to consumer preference for inspecting freshness in person. The robotic restaurant employs technology from Alibaba's e-commerce infrastructure, with robots delivering food and a minimal need for staff intervention, except for complex dishes.

Mitbringsel

🤖 Alibaba's Hema store integrates robotics and retail.
🛒 Hema serves as a store, distribution center, and restaurant.
📱 Prices and product details are accessed via the Hema app.
🚀 Rapid delivery within 3 kilometers enhances convenience.
🍽️ Robot restaurant offers minimal staff interaction.
🦞 Seafood freshness is a consumer draw to stores.
⚙️ Technology streamlines entire shopping experience.
👩‍💼 Fulfillment creates a bustling store environment.
🔄 Real-time price updates keep shoppers informed.
📱 Seamless payments via app and facial recognition.

Zeitleiste

00:00:00 - 00:04:41
The video explores Alibaba's new retail concept store, Hema, in Shanghai, which features a unique robot restaurant. Hema serves as a physical shopping venue, a distribution center, and a restaurant, aiming to reshape retail's future in China. Key features include a dynamic pricing system linked to the Hema app for real-time updates and product provenance details. The store functions as a distribution hub with a conveyer belt system for efficient online order processing and promises delivery within 30 minutes if you're nearby. Despite the convenience of online shopping, the store attracts customers who value inspecting fresh produce, particularly seafood, in person. The store is entirely cashier-less, relying on the Hema app and Alipay for transactions, including options like facial recognition payment. The robot restaurant offers a seamless dining experience where orders are placed and paid for through the app, eliminating traditional waitstaff roles. Instead, robots deliver food, embodying an intersection of technology and dining, although human involvement is still required for complex dishes.

Mind Map

Video-Fragen und Antworten

What is Hema?
Hema is Alibaba's new retail concept store that integrates technology to enhance shopping experiences.
What unique features does Hema offer?
Hema offers barcode pricing linked to an app, real-time price updates, a robot restaurant, and an online order fulfillment system.
How does Hema facilitate online orders?
Employees in Hema fulfill online orders, using conveyor belts to transport items to the back area for delivery within 30 minutes if you're within 3 kilometers of the store.
Can I order food from the robot restaurant online?
Yes, food orders at the robot restaurant can be made using the Hema app, and robots deliver the food to your table.
How do customers pay at Hema?
Customers use the Hema app connected to Alipay, with options to pay either by swiping their phone or using facial recognition.
What makes the pricing system unique at Hema?
Every price tag has a barcode that links to product details, including reviews and delivery options, with technology that updates prices in real-time.
How quickly can I get a delivery from Hema?
If you live within three kilometers of a Hema store, delivery can be made within 30 minutes.
Is there human interaction in Hema stores?
Hema emphasizes technological interaction over human, with self-checkout and robot services, but human servers assist with complex orders in the robot restaurant.
What consumer preference is catered to by Hema's seafood section?
Chinese consumers prefer to see and ensure the freshness of seafood first-hand, which is why they visit the store.
What influences the chaotic experience in Hema stores?
The presence of many employees fulfilling online orders can create a somewhat chaotic shopping experience.

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Untertitel

Automatisches Blättern:

00:00:00
I’m in Shanghai visiting Alibaba’s new retail concept store. The name? Hema.
00:00:05
Not only is the tech titan expanding into offline retail,
00:00:09
but this location is the first with its own robot restaurant too.
00:00:13
Robots are actually delivering, pretty much, all the food.
00:00:18
That's where I’ll end up at after the shopping experience.
00:00:21
The Hema store is growing rapidly in China, opening 65 locations in one year.
00:00:27
There’s three pillars to its strategy: serving as a place to shop in person,
00:00:31
a distribution center for online orders and the restaurant.
00:00:35
It’s hoping to define what the future of retail will look like.
00:00:39
While I’m checking this out, I might as well grab a basket.
00:00:42
Let’s see what interests me.
00:00:44
The first thing I notice is the pricing system. Every price tag has a barcode, in which you can use the Hema app
00:00:49
to scan the barcode and see the price of the item online. You can also see reviews of that product.
00:00:56
What’s also fascinating is that even though these price tags look like they were printouts,
00:01:00
it's a special technology that can change the price in real-time.
00:01:04
And that’s not all.
00:01:05
It even tells you when it was delivered to the store and where it came from.
00:01:09
You can even see a scan of a government certificate proving, for instance, if it was organic.
00:01:14
It also shows delivery options if you decide not to buy it in store.
00:01:18
I just saw a lady who works for the store and she was fulfilling an online order.
00:01:22
So using her scanner, she had a bag, she would pick the products.
00:01:26
And then what was really crazy, is instead of walking across the store to get it where it needs to go,
00:01:31
she put it on a conveyer belt, which then took it to the ceiling, to the back area, where it will go out for delivery.
00:01:37
So essentially now you’re talking about not only a retail store, but also a distribution center.
00:01:43
And if you live within three kilometers of a Hema store,
00:01:46
you can have delivery of your groceries within 30 minutes.
00:01:49
You see a lot of employees walking around the store, fulfilling orders.
00:01:54
I understand how it can maximize efficiency of sourcing,
00:01:57
but it creates a somewhat chaotic experience too, when you have a lot of people running around.
00:02:03
A lot of sample stations throughout the store.
00:02:09
It's like a Costco. Sample stations everywhere.
00:02:12
At one point you ask yourself, why even come to the store then?
00:02:15
If everything is online and it's such an easy experience to just order from an app.
00:02:20
Well one reason Chinese consumers prefer to come in store is for seafood.
00:02:26
It's very important for the Chinese consumer to see firsthand their seafood, to make sure it's fresh.
00:02:34
Alright, so I picked two items that I'm going to check out with.
00:02:36
One of them is bananas, and the other one is these Lays potato chips, Italian red meat flavor.
00:02:42
Why not try something new?
00:02:44
There’s literally no traditional cashier at this grocery store.
00:02:48
It's not like you have an option between a cashier and self-checkout.
00:02:51
So if you're looking for that human interaction, go somewhere else.
00:02:55
Using the Hema app, which is connected to Alipay,
00:02:58
consumers swipe their phone in front of this scanner, and that’s pretty much it.
00:03:02
There’s also the option to pay using your face, too.
00:03:07
And now, let me try those chips.
00:03:10
It's actually a very subtle taste. It's not too strong, surprisingly.
00:03:13
Now, it’s time to try the robot restaurant.
00:03:15
To get a table here, you can check in at a kiosk, you guessed it, using the app.
00:03:20
It's connected to your identity, your name, everything you've bought in the past, and of course, your wallet.
00:03:25
From there, you get assigned a table. Once you're assigned a table, you scan the barcode at the table.
00:03:30
And then from there, you can just start placing your order on the Hema app.
00:03:36
So you’re not waiting for anyone to come take your order. There's no pen or paper, any of that.
00:03:40
In fact, you really have no interaction with a staff member.
00:03:44
And then from there, the robots deliver your food.
00:03:47
And you've already paid, all within the same app.
00:03:49
Alibaba leveraged its existing technology from the e-commerce automated warehouses
00:03:55
to power these new robot restaurants.
00:03:57
It's really an entire ecosystem of robots that are working together pretty well. I have yet to see a collision.
00:04:04
Even the tablet at the table, in a way, is obsolete.
00:04:08
The only thing the tablet can really do is entertain you. There's games, which your phone probably has.
00:04:13
You can call for a server if you need, you can use the tablet for that.
00:04:17
And then there's also a demo of how the robots work as well.
00:04:20
The robots can't handle everything though.
00:04:23
For complicated dishes, like soups, that'll require a human server.