Practical Copywriting Course for Beginners [FREE COURSE]

00:37:29
https://www.youtube.com/watch?v=Pum2gV7N_9A

Zusammenfassung

TLDRThis video presents a free practical copywriting course aimed at beginners who wish to become confident copywriters and start selling their services online. The goal of the course is for students to successfully start offering freelance copywriting services by following a structured learning path. The instructor, a successful Fiverr Pro seller with substantial sales experience, highlights the importance of reading and writing daily to improve skills. Key components of the course involve understanding copywriting, developing foundational skills, learning the basics, crafting initial copywriting pieces, constructing a portfolio, and eventually obtaining the first client. Emphasizing patience and value delivery, the course is designed to equip learners with essential skills to thrive as freelance copywriters.

Mitbringsel

  • 📝 Reading regularly aids writing skills.
  • 💪 Practice writing daily improves confidence.
  • 🗂 Build a portfolio from free exercises.
  • 🌐 Choose a platform like Fiverr or Upwork.
  • ⏳ Patience is crucial for success.
  • 💡 Focus on providing client value.
  • 📈 Understand business gains and pains.
  • 📚 Learn from courses or books.
  • 📧 Study successful email marketing.
  • 🚀 Start with basic, then go advanced.

Zeitleiste

  • 00:00:00 - 00:05:00

    The video begins by introducing a practical and free copywriting course aimed at beginners. The presenter, an experienced freelancer and Fiverr Pro seller, aims to guide viewers towards selling freelance copywriting services online. With a background in sales and content creation, the presenter emphasizes the importance of providing value to clients.

  • 00:05:00 - 00:10:00

    The presenter discusses the basics of copywriting, defining it as writing meant to advertise or sell something. Copywriting work includes a variety of materials like advertisements, sales pages, and email marketing. Understanding why businesses hire copywriters, to either gain benefits or solve pain points, is crucial for freelancers targeting the right opportunities.

  • 00:10:00 - 00:15:00

    The importance of building a solid foundation for copywriting is highlighted, starting with reading and writing daily to improve skills. The presenter emphasizes reading as a practice to enhance one's writing ability and encourages a 20-minute daily reading habit. Writing exercises include timed free-writing sessions to build comfort and creativity in writing.

  • 00:15:00 - 00:20:00

    The presenter outlines free and paid methods to learn copywriting basics, emphasizing the study of good copy on websites and marketing emails. Writing exercises are vital. Recommended learning platforms include Skillshare, Udemy, and Coursera, along with books such as "On Writing" by Stephen King, to develop a passion for writing.

  • 00:20:00 - 00:25:00

    In this section, viewers are encouraged to use 30-day writing prompt exercises to write various types of copy for different companies, thereby gaining experience in different niches. The exercise helps determine which type of copywriting to specialize in, framing it as essential to building confidence and skill before seeking client work.

  • 00:25:00 - 00:30:00

    Building a portfolio involves reviewing and refining writing exercises completed over time. This practice helps beginners create work samples when they haven't yet had real clients. Curating the best pieces from writing prompts showcases the quality potential clients can expect, serving as a foundational portfolio for prospective clients.

  • 00:30:00 - 00:37:29

    Getting the first customer involves deciding where to list services, such as platforms like Fiverr. The presenter advises on creating a compelling profile, setting competitive prices, and adjusting based on performance. Success in freelancing requires patience and time, with an emphasis on continuous improvement and persistence in the face of challenges.

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Mind Map

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Häufig gestellte Fragen

  • What is the main goal of this copywriting course?

    To help beginners gain the skills and confidence to start selling freelance copywriting services online.

  • Who is teaching this copywriting course?

    The course is taught by an experienced Fiverr Pro seller who has made over $60,000 as a part-time copywriter.

  • What experience does the instructor have in copywriting?

    The instructor has over three years as a Fiverr seller and over nine years of sales experience in tech and software companies.

  • What is emphasized as the most important aspect of freelancing?

    Providing value to clients and continuously learning and improving is emphasized as paramount.

  • How is the course structured?

    The course is divided into six parts: understanding copywriting, building a foundation, learning basics, writing first pieces, building a portfolio, and getting first customers.

  • Is reading important for becoming a better copywriter?

    Yes, reading regularly is crucial as it exposes one to different styles and techniques of writing.

  • What practice exercise is recommended for beginner writers?

    Writing continuously for 20 minutes daily for 30 days without prior preparation is recommended.

  • How can students use their practice exercises?

    Students can use their best practice exercises as a portfolio to secure their first clients.

  • What platforms are suggested for selling copywriting services?

    Platforms like Fiverr, Upwork, or personal websites are suggested for selling services.

  • How important is patience when starting a freelance writing business?

    Patience is crucial as it can take time to get initial orders and establish a business.

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Untertitel
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Automatisches Blättern:
  • 00:00:00
    hey what's up you guys welcome to the
  • 00:00:01
    channel today we're going to do a
  • 00:00:03
    totally free practical copywriting
  • 00:00:05
    course that you can do even if you're a
  • 00:00:07
    total beginner to get you to the point
  • 00:00:09
    where you're a confident copywriter have
  • 00:00:11
    the skills to sell your services as a
  • 00:00:13
    copywriter and are ready to start making
  • 00:00:16
    money online selling copywriting
  • 00:00:18
    services for yourself so without further
  • 00:00:21
    ado let's get into the course all right
  • 00:00:23
    so this is the moment i think you've all
  • 00:00:24
    been waiting for this is the practical
  • 00:00:26
    copywriting course for beginners this is
  • 00:00:28
    what i'm hoping you'll learn in this
  • 00:00:30
    course in the best case scenario once
  • 00:00:33
    you finish this course and all of the
  • 00:00:34
    recommended practice exercises i'm
  • 00:00:37
    hoping you're able to successfully start
  • 00:00:40
    selling freelance copywriting services
  • 00:00:42
    online that's the best case scenario and
  • 00:00:44
    if you go through this course do the
  • 00:00:46
    writing exercises i'm going to be
  • 00:00:48
    providing and actually take the time i
  • 00:00:51
    outline in this course i think you have
  • 00:00:52
    a really good chance of hitting that
  • 00:00:54
    best case scenario worst case scenario
  • 00:00:57
    is not so bad but you finished the
  • 00:00:59
    course and are not quite quite ready to
  • 00:01:02
    start freelance
  • 00:01:03
    selling copywriting services but are
  • 00:01:05
    well on your way to being ready so in
  • 00:01:07
    this scenario i imagine you'll probably
  • 00:01:09
    just need some more practice but lucky
  • 00:01:11
    for you like i mentioned i'll be
  • 00:01:13
    providing some very helpful practice
  • 00:01:14
    exercises and timelines to help you get
  • 00:01:17
    there
  • 00:01:18
    so my background a little bit about me
  • 00:01:20
    this is the you know why you should
  • 00:01:22
    listen slide so i've been a fiber seller
  • 00:01:24
    myself for just over three years and
  • 00:01:27
    i've been a fiver seller since this year
  • 00:01:29
    i've been a fiver pro seller in the
  • 00:01:31
    email copy category since 2021
  • 00:01:34
    i've made over sixty thousand dollars in
  • 00:01:36
    earnings as a copywriter on fiverr and
  • 00:01:38
    that's sixty thousand dollars as a
  • 00:01:40
    part-time gig so i think that's pretty
  • 00:01:41
    good i've been a content creator for two
  • 00:01:44
    plus years i make videos on this youtube
  • 00:01:46
    channel i have a blog i have a
  • 00:01:48
    newsletter i have a discord server
  • 00:01:50
    basically i've been going all in on
  • 00:01:52
    creating content to help other people
  • 00:01:54
    get started as freelancers
  • 00:01:57
    and then you know my background in my
  • 00:01:59
    work life is that i have over nine years
  • 00:02:01
    of sales experience
  • 00:02:03
    in tech or software companies software
  • 00:02:05
    as a service companies i've worked for
  • 00:02:07
    startups i've worked for fortune 500
  • 00:02:09
    companies and i've worked for mid-market
  • 00:02:12
    companies doing all sorts of sales so
  • 00:02:14
    that's kind of where i'm coming to
  • 00:02:16
    copywriting from i have a really you
  • 00:02:18
    know i would say nine years is a pretty
  • 00:02:20
    decent amount of time as a background in
  • 00:02:22
    sales so two important things to note
  • 00:02:24
    before we get into the course i'm a big
  • 00:02:27
    believer that anyone can succeed as a
  • 00:02:30
    freelancer as long as they're determined
  • 00:02:32
    work hard focus on providing value and
  • 00:02:35
    are always looking to learn and improve
  • 00:02:37
    okay that's number one
  • 00:02:39
    but i'm an even bigger believer that
  • 00:02:42
    value is number one it's paramount and
  • 00:02:45
    should be top of mind in every client or
  • 00:02:48
    business interaction so keep that in
  • 00:02:50
    mind as we go through this course
  • 00:02:52
    and this is just a snapshot of my fiverr
  • 00:02:54
    analytics for any of you who don't know
  • 00:02:56
    me or new to the channel and are
  • 00:02:58
    skeptical that i'm just blowing smoke
  • 00:03:00
    this is my fiverr analytics i'm actually
  • 00:03:02
    closer to 61 000 of total revenue since
  • 00:03:05
    making this video uh in october 2021 and
  • 00:03:08
    i've completed about 660 orders which is
  • 00:03:12
    crazy to think all right so course
  • 00:03:14
    breakdown so i broke this course down
  • 00:03:16
    into six parts and i think that i've
  • 00:03:18
    laid these parts out that if you go
  • 00:03:20
    through each part in order and complete
  • 00:03:22
    the practice activities in each part in
  • 00:03:25
    sequence you should be
  • 00:03:27
    left off pretty pretty solidly at the
  • 00:03:29
    end so part one we're going to cover the
  • 00:03:30
    question that a lot of you have what is
  • 00:03:32
    copywriting part two we're gonna talk
  • 00:03:35
    about how to build a foundation for
  • 00:03:37
    copywriting this is very important
  • 00:03:39
    part three we're gonna learn the basics
  • 00:03:42
    part four we're going to get you to the
  • 00:03:44
    point where you're actually writing your
  • 00:03:46
    first pieces of copy and i think that'll
  • 00:03:48
    be pretty cool experience
  • 00:03:50
    part five we're gonna work on building
  • 00:03:52
    your portfolio and how to build your
  • 00:03:54
    portfolio and part six probably the part
  • 00:03:57
    you guys are all most excited about is
  • 00:03:58
    how to get your first customer as a
  • 00:04:00
    copywriter so these are the six parts of
  • 00:04:03
    the course i think it's important you go
  • 00:04:05
    through them in order you know i've
  • 00:04:06
    taken a lot of time to ordering them in
  • 00:04:08
    a way that i think will be most helpful
  • 00:04:10
    for you so let's get into the course
  • 00:04:13
    alright so part one what is copywriting
  • 00:04:16
    so this is the dictionary definition of
  • 00:04:18
    copywriting as a starting place so
  • 00:04:21
    copywriting is the activity or
  • 00:04:22
    occupation of writing the text of
  • 00:04:25
    advertisements or publicity materials
  • 00:04:28
    okay here's my definition of copywriting
  • 00:04:30
    i think it might be a little easier to
  • 00:04:31
    understand copywriting is the act of
  • 00:04:33
    writing something intended to help
  • 00:04:35
    directly or indirectly advertise or sell
  • 00:04:39
    something
  • 00:04:40
    you tell me which one makes more sense
  • 00:04:41
    but i think that this one is easier to
  • 00:04:43
    understand for fiverr sellers who are
  • 00:04:45
    new to the whole world of copywriting so
  • 00:04:47
    here are some examples of what
  • 00:04:48
    copywriting can be website copy sales
  • 00:04:51
    page copy landing pages flyers brochures
  • 00:04:55
    sales emails marketing emails blog posts
  • 00:04:58
    product descriptions service
  • 00:04:59
    descriptions ebooks lead magnet magnets
  • 00:05:02
    youtube descriptions the list goes on
  • 00:05:04
    but if you're new to copywriting this is
  • 00:05:07
    what it is and these are some of the
  • 00:05:08
    things you can sell as a copywriter so
  • 00:05:11
    another important thing to cover when
  • 00:05:13
    you're getting into the world of selling
  • 00:05:15
    copywriting services is it's important
  • 00:05:17
    to understand the reasons why people
  • 00:05:20
    hire copywriters because as a copywriter
  • 00:05:23
    you'll be targeting these reasons and
  • 00:05:25
    leveraging them to win business and make
  • 00:05:27
    money for yourself
  • 00:05:29
    so the first category here is people buy
  • 00:05:32
    copywriting services to provide business
  • 00:05:35
    gains to their company things like
  • 00:05:37
    increasing their sales revenue
  • 00:05:39
    generating more leads building a loyal
  • 00:05:41
    following on social media or anywhere
  • 00:05:43
    else strengthening their brand launching
  • 00:05:46
    new products
  • 00:05:47
    maybe branching out and starting to make
  • 00:05:49
    money online for the first time or
  • 00:05:51
    creating new revenue streams for their
  • 00:05:53
    business
  • 00:05:54
    the other set of reasons why people hire
  • 00:05:56
    copywriters is to solve pains that
  • 00:05:59
    they're currently experiencing in their
  • 00:06:00
    business things like saving the time it
  • 00:06:03
    would take them to do the copywriting
  • 00:06:05
    themselves or saving the money that it
  • 00:06:08
    would take to hire a full-time employee
  • 00:06:10
    versus just hiring a freelance
  • 00:06:11
    copywriter
  • 00:06:13
    they might want to better connect with
  • 00:06:15
    clients and potential clients by
  • 00:06:17
    speaking to their wants and needs better
  • 00:06:19
    and this is somewhere a copywriter can
  • 00:06:20
    really help
  • 00:06:22
    and hiring a copywriter might help them
  • 00:06:24
    eliminate any ambiguity they currently
  • 00:06:26
    have in their business which i find is
  • 00:06:28
    pretty common for a lot of new startups
  • 00:06:30
    so these are the reasons the pains and
  • 00:06:32
    the gains reasons why people might hire
  • 00:06:35
    a copywriter i know this concept might
  • 00:06:38
    be new to a lot of you thinking about
  • 00:06:39
    what a business is gained or is looking
  • 00:06:41
    to gain or what their pains they're
  • 00:06:43
    experiencing are but if you have these
  • 00:06:45
    in the back of your mind these are tools
  • 00:06:48
    you can use to help convey and
  • 00:06:51
    communicate why you can help them in a
  • 00:06:53
    way that will get them to buy if you can
  • 00:06:55
    prove to a client that you can give them
  • 00:06:57
    a business gain or help remedy a
  • 00:07:00
    business pain they're experiencing
  • 00:07:02
    they're gonna be more likely to hire you
  • 00:07:04
    than if you were to just say i'm a
  • 00:07:06
    copywriter all right so moving into part
  • 00:07:08
    two which is building a foundation for
  • 00:07:10
    copywriting so i mentioned that this is
  • 00:07:12
    really important and it is so the first
  • 00:07:15
    thing you got to do that's me sitting on
  • 00:07:17
    my couch reading a book
  • 00:07:20
    reading helps you write
  • 00:07:23
    i know it sounds crazy and i've
  • 00:07:24
    mentioned this in some of my other
  • 00:07:25
    videos but if you want to be a good
  • 00:07:26
    writer and you want to be a copywriter
  • 00:07:28
    you need to be a good reader and read
  • 00:07:30
    often
  • 00:07:31
    so it's important to get into the habit
  • 00:07:33
    of reading every day how long you read
  • 00:07:36
    every day that's up to you and your
  • 00:07:37
    schedule 10 20 30 40 minutes however but
  • 00:07:40
    reading is a success a crucial part of
  • 00:07:43
    any successful writing habit
  • 00:07:45
    so if you're new to copywriting i have
  • 00:07:47
    it on the screen here
  • 00:07:49
    i recommend 20 minutes every day
  • 00:07:51
    indefinitely what that means is if you
  • 00:07:52
    want to be a good writer being a good
  • 00:07:54
    writer means you're always improving
  • 00:07:56
    working on your craft learning from
  • 00:07:58
    other good writers reading every day
  • 00:08:00
    helps you do that and you doesn't even
  • 00:08:02
    have to be reading copy just read books
  • 00:08:04
    you like every day it'll expose you to
  • 00:08:06
    different writing styles different you
  • 00:08:09
    know techniques that authors and writers
  • 00:08:11
    use to get their message across and that
  • 00:08:13
    will passively bake into your brain and
  • 00:08:16
    help you improve your own writing so
  • 00:08:18
    read every day
  • 00:08:20
    and other than reading every day you
  • 00:08:22
    also want to write every day so that's
  • 00:08:24
    me just jotting down on a notepad i like
  • 00:08:26
    writing on physical paper sometimes at
  • 00:08:28
    the ideation phase of a new project that
  • 00:08:31
    helps me get my thoughts onto the page
  • 00:08:34
    but get started writing absolutely
  • 00:08:37
    anything so for a lot of us when we come
  • 00:08:39
    into the world of copywriting it's our
  • 00:08:41
    first time writing anything
  • 00:08:44
    so at some point for every new writer
  • 00:08:46
    you got to just take the plunge and
  • 00:08:48
    start writing something you need to
  • 00:08:51
    learn how to write stuff down it's a
  • 00:08:53
    skill that comes with practice and being
  • 00:08:55
    able to sit down and just start writing
  • 00:08:57
    is a very important skill for
  • 00:08:58
    copywriters who are going to be getting
  • 00:09:00
    all these new projects all the time and
  • 00:09:02
    need to learn how to self-motivate and
  • 00:09:04
    start the writing process even in times
  • 00:09:06
    when they're not feeling super creative
  • 00:09:08
    so here's the first exercise of this
  • 00:09:10
    course this is a beginner writing
  • 00:09:12
    exercise that i've done extensively when
  • 00:09:15
    i first started as a writer and this is
  • 00:09:17
    going to be crucial for you too
  • 00:09:19
    so step one is sit down at your desk
  • 00:09:21
    either in front of a pad of paper like i
  • 00:09:23
    had in my picture or in front of a blank
  • 00:09:25
    document on your computer and set a 20
  • 00:09:28
    minute timer on your phone
  • 00:09:31
    next
  • 00:09:32
    just start writing and do not stop until
  • 00:09:35
    the timer goes off do not come prepared
  • 00:09:37
    with an idea of what you want to write
  • 00:09:39
    the point of this exercise is to get you
  • 00:09:41
    to sit down set a timer and write for
  • 00:09:43
    that amount of time
  • 00:09:45
    so i yeah as i mentioned this exercise
  • 00:09:48
    the the whole point of this exercise is
  • 00:09:50
    to
  • 00:09:51
    help you be able to sit down and just
  • 00:09:53
    write you'll be amazed at some of the
  • 00:09:55
    stuff that you you'll come up with at
  • 00:09:58
    first it'll be really hard but being
  • 00:10:00
    able to sit down and just start a
  • 00:10:02
    writing flow is an important skill
  • 00:10:04
    because as a copywriter you'll be
  • 00:10:05
    getting a lot of projects for things
  • 00:10:07
    that
  • 00:10:08
    maybe are new to you or maybe you're not
  • 00:10:09
    passionate about and you need to be able
  • 00:10:11
    to sit down take the ideas and put them
  • 00:10:12
    to paper
  • 00:10:14
    so i would recommend you do this writing
  • 00:10:16
    exercise every day for 30 days at the
  • 00:10:20
    end of the first 30 days do a
  • 00:10:22
    self-assessment how do you feel has this
  • 00:10:25
    gotten easier for you are you able to
  • 00:10:27
    actually sit down and just pound through
  • 00:10:29
    a lot of text in 20 minutes or do you
  • 00:10:31
    feel a little uncomfortable still do you
  • 00:10:33
    feel like you have trouble you know just
  • 00:10:35
    writing on cue
  • 00:10:37
    if you do feel like you're not confident
  • 00:10:39
    and you're having some trouble
  • 00:10:41
    keep doing this until you're comfortable
  • 00:10:43
    with the exercise and you you feel like
  • 00:10:46
    the quality of the words you're putting
  • 00:10:47
    on the page is actually getting better
  • 00:10:49
    so if after 30 days it's not happening
  • 00:10:52
    for you don't worry do it for another 30
  • 00:10:54
    days this is a great writing exercise
  • 00:10:56
    that
  • 00:10:56
    you know i still do and i've been
  • 00:10:58
    copywriting for years
  • 00:11:00
    it'll help you
  • 00:11:02
    work that muscle in your brain that
  • 00:11:04
    helps you write helps you write on a
  • 00:11:06
    timeline and helps you just get words
  • 00:11:08
    onto the page so this is the first
  • 00:11:10
    exercise of this course
  • 00:11:11
    bookmark this page maybe save this part
  • 00:11:14
    of the video come back to this ideally
  • 00:11:17
    you gotta do this for 30 days if you
  • 00:11:19
    can't commit to doing this for 30 days
  • 00:11:21
    you're just not ready to be a copywriter
  • 00:11:23
    so trust me try this out
  • 00:11:26
    so here's the summary activities for
  • 00:11:28
    part two um you know again bookmark this
  • 00:11:31
    save this part of the video but step one
  • 00:11:33
    for all new copywriters is to make sure
  • 00:11:35
    you're getting into a habit of reading
  • 00:11:37
    every day it's important i would
  • 00:11:40
    recommend setting 20 minutes aside every
  • 00:11:42
    day to read whatever you want read what
  • 00:11:44
    you enjoy but read something
  • 00:11:46
    and the part 2 practice activity from
  • 00:11:49
    this course is the beginner writing
  • 00:11:50
    exercise i mentioned so sit down in
  • 00:11:52
    front of a blank page or document and
  • 00:11:54
    write for 20 minutes do not come
  • 00:11:56
    prepared with an idea just sit down and
  • 00:11:58
    write and do this for 30 days the end of
  • 00:12:00
    that 30 days give yourself an honest
  • 00:12:03
    review of how you feel you have
  • 00:12:05
    progressed in this exercise if you don't
  • 00:12:07
    feel super confident just keep doing it
  • 00:12:09
    add a week add two weeks add another
  • 00:12:11
    month but this is important
  • 00:12:13
    let me know in the comments what you
  • 00:12:14
    think about these activities or if you
  • 00:12:16
    have any questions or you're struggling
  • 00:12:18
    with them happy to help okay so part
  • 00:12:20
    three learning the basics of copywriting
  • 00:12:23
    so as a starting point i thought it
  • 00:12:25
    would be cool to outline some free
  • 00:12:28
    free ways we can learn the basics and
  • 00:12:30
    then some paid ways choose whichever you
  • 00:12:32
    like i've done all of these things
  • 00:12:34
    so free ways to learn the basics
  • 00:12:37
    the first is to study good copy that you
  • 00:12:40
    can find on websites of successful
  • 00:12:43
    people or companies that you follow
  • 00:12:45
    see what they do see what appears on
  • 00:12:47
    their site
  • 00:12:48
    next is study the copy found in
  • 00:12:51
    marketing email so
  • 00:12:52
    any of us who have an email address a
  • 00:12:54
    gmail whatever odds are you get a lot of
  • 00:12:56
    spam a lot of marketing emails a lot of
  • 00:12:58
    companies reaching out to you just skim
  • 00:13:01
    through your own inbox and see the types
  • 00:13:02
    of emails you're getting what types of
  • 00:13:04
    subject lines are they using what do the
  • 00:13:06
    emails look like do they get your
  • 00:13:08
    attention what's working well study this
  • 00:13:10
    type of stuff
  • 00:13:12
    and next is to study good copy by
  • 00:13:14
    actually submitting your email on a
  • 00:13:17
    business website or entering their sales
  • 00:13:19
    funnel through a lead capture form and
  • 00:13:21
    the the kind of trick with this one is
  • 00:13:23
    that gives you a behind-the-scenes look
  • 00:13:25
    to see what happens after that type of
  • 00:13:27
    thing happens a lot of copywriters write
  • 00:13:30
    these type of follow-up sequences that
  • 00:13:32
    are initiated after a prospect visits a
  • 00:13:34
    website so by visiting a website and
  • 00:13:36
    putting in you know a dummy email or
  • 00:13:38
    something you can actually see what
  • 00:13:40
    these companies are sending out to
  • 00:13:41
    prospects and that's a great free way to
  • 00:13:43
    learn so when it comes to studying
  • 00:13:45
    website copy
  • 00:13:47
    here's an example this is hubspot's
  • 00:13:49
    homepage for those who don't know
  • 00:13:50
    hubspot is a huge crm software company
  • 00:13:54
    just to give you an idea of some of the
  • 00:13:55
    things you might want to look out for
  • 00:13:57
    you know what types of banners do they
  • 00:14:00
    have running along the top of the page
  • 00:14:01
    and what does this banner do for you and
  • 00:14:03
    for them what are they trying to
  • 00:14:05
    accomplish with this
  • 00:14:06
    do they have you know headings what do
  • 00:14:08
    the headings look like are they cliche
  • 00:14:11
    are they relevant to current events
  • 00:14:14
    study the headlines on the page and then
  • 00:14:15
    the subheadings what do you see on the
  • 00:14:17
    first you know above the fold what loads
  • 00:14:20
    when you open the page this is all
  • 00:14:22
    really important because you know that a
  • 00:14:23
    big company like this has taken a lot of
  • 00:14:26
    time into studying what works on a home
  • 00:14:29
    page so just by studying this stuff
  • 00:14:31
    you'll get an idea of what the big
  • 00:14:33
    players are doing and you can use that
  • 00:14:35
    to help develop your skills as a website
  • 00:14:37
    copywriter so this is just below the
  • 00:14:39
    fold on that same web page you know
  • 00:14:41
    they're listing their product features
  • 00:14:42
    this is a very common thing a lot of
  • 00:14:44
    people get asked to do as a copywriter
  • 00:14:46
    what headings do they use
  • 00:14:48
    how many sentences do they use to
  • 00:14:50
    briefly describe that particular product
  • 00:14:52
    feature check this stuff out
  • 00:14:54
    there's an endless amount of big company
  • 00:14:56
    websites you can review to learn from
  • 00:14:58
    the best and this is a great way to see
  • 00:15:00
    what's happening in the copywriting
  • 00:15:02
    industry and what other people are doing
  • 00:15:04
    study it and use it to drive your
  • 00:15:07
    practice activities and you know the
  • 00:15:08
    type of stuff you might be interested in
  • 00:15:10
    writing
  • 00:15:11
    next we mentioned was email copy so you
  • 00:15:13
    can actually
  • 00:15:15
    study a lot of email copy for free
  • 00:15:17
    because speaking from experience i get a
  • 00:15:20
    ton of unsolicited marketing emails
  • 00:15:23
    every day in all of my email accounts so
  • 00:15:26
    you know this is an example of
  • 00:15:28
    five emails i subject lines i pulled
  • 00:15:30
    from my inbox you know studying subject
  • 00:15:32
    lines is huge because that's a big part
  • 00:15:34
    of email copywriting so if you look at
  • 00:15:36
    these you know the first is from a
  • 00:15:38
    steakhouse at evs enjoy before the
  • 00:15:40
    season ends this is an interesting one
  • 00:15:42
    this is like they're trying to get you
  • 00:15:44
    to feel like there's some sort of
  • 00:15:45
    scarcity you gotta get in there and
  • 00:15:47
    spend some money before the season ends
  • 00:15:49
    so that's interesting that's a tactic
  • 00:15:50
    you could use
  • 00:15:52
    a running a running apparel company
  • 00:15:54
    just announcing some new releases you
  • 00:15:56
    know they know that i've already
  • 00:15:58
    purchased from them so that's the type
  • 00:16:00
    of headline they go for when targeting a
  • 00:16:02
    past client
  • 00:16:04
    a social network using a seasonal
  • 00:16:06
    headline halloween madness is here right
  • 00:16:09
    a watch store hadinky you know it's a
  • 00:16:11
    niche interest they know i'm a guy who
  • 00:16:14
    likes watches so vintage watch week
  • 00:16:17
    they put rolex and rolex daytona popular
  • 00:16:21
    words for watch lovers in the subject
  • 00:16:22
    line might get me to click
  • 00:16:24
    and then the last one is a really
  • 00:16:26
    personal subject line it looks like it
  • 00:16:27
    was written by a friend what's next on
  • 00:16:30
    your to-do list i wouldn't know by
  • 00:16:32
    looking at that subject line that it's a
  • 00:16:34
    marketing email necessarily you know
  • 00:16:37
    study subject lines these are just five
  • 00:16:38
    i pulled from the top of my promotions
  • 00:16:41
    uh bucket in my gmail but you probably
  • 00:16:44
    get a lot of these too study them it's a
  • 00:16:46
    great way to learn what works
  • 00:16:48
    and then study the email copy so here's
  • 00:16:51
    an email i got from patreon
  • 00:16:53
    you know do they use templates or images
  • 00:16:55
    at the top of their message
  • 00:16:57
    are there subheadings
  • 00:16:59
    you know how much text actually shows up
  • 00:17:02
    so i was viewing this on my iphone how
  • 00:17:05
    much text shows up before you have to
  • 00:17:07
    scroll that's an important thing that
  • 00:17:09
    some copywriters take into consideration
  • 00:17:11
    as well because if you can get the
  • 00:17:12
    important call to actions above the fold
  • 00:17:15
    it might boost the conversion rate of
  • 00:17:17
    that email
  • 00:17:19
    you know do they use different sections
  • 00:17:20
    of text throughout the email or like
  • 00:17:22
    images what does the email look like and
  • 00:17:25
    do they include links so just review
  • 00:17:27
    emails you're getting from brands you
  • 00:17:29
    follow and see what they're doing
  • 00:17:31
    because odds are they put a lot of
  • 00:17:32
    thought into what works and what doesn't
  • 00:17:34
    and you can use this as a guiding light
  • 00:17:37
    for what you do with your own copy
  • 00:17:40
    next is i mentioned entering the sales
  • 00:17:43
    funnel or submitting your email on a
  • 00:17:45
    company website
  • 00:17:46
    so here's that hubspot leak capture page
  • 00:17:49
    you don't necessarily need to use this
  • 00:17:51
    is just the example i used for this
  • 00:17:52
    because i love hubspot but you know this
  • 00:17:55
    is their create your free account lead
  • 00:17:58
    capture page you put your name and your
  • 00:17:59
    email and you hit next and you get
  • 00:18:01
    access to their free tool but what
  • 00:18:03
    happens next
  • 00:18:04
    i can tell you from experience they
  • 00:18:06
    start sending you emails they start
  • 00:18:08
    sending you links to webinars
  • 00:18:09
    newsletters product releases submit your
  • 00:18:12
    email to a company you follow and see
  • 00:18:14
    what they send you to be like ah this is
  • 00:18:16
    what they do for follow-up sequences
  • 00:18:18
    maybe that'll help you learn how to
  • 00:18:19
    write your own follow-up sequences
  • 00:18:22
    and then another example is the nardi
  • 00:18:24
    blog you know this is my website i do a
  • 00:18:26
    monthly newsletter so if you submit your
  • 00:18:28
    email here you can see what type of copy
  • 00:18:31
    i put out in my monthly newsletter and
  • 00:18:33
    this was a subtle plug to my website
  • 00:18:36
    during this presentation
  • 00:18:37
    all right
  • 00:18:38
    so we talked about free ways to learn
  • 00:18:40
    the basics here are some paid ways and
  • 00:18:43
    when i say paid i'm not talking ten
  • 00:18:44
    thousand dollar courses i'm talking
  • 00:18:46
    reasonably priced courses that'll help
  • 00:18:49
    you you know speed up the amount of time
  • 00:18:52
    it takes for you to you know learn the
  • 00:18:53
    basics but again this is totally up to
  • 00:18:56
    you the freeways are a great way to
  • 00:18:57
    learn that's how i did most of my
  • 00:18:59
    learning but the first is skillshare so
  • 00:19:01
    i'm actually a skillshare affiliate and
  • 00:19:03
    in every video i put a link to their
  • 00:19:05
    free trial because i think skillshare is
  • 00:19:07
    a pretty cool platform you pay a monthly
  • 00:19:09
    fee and you get access to a lot of cool
  • 00:19:11
    courses it's a great way to learn
  • 00:19:13
    udemy has been around for a long time
  • 00:19:16
    you to me you can buy courses for like
  • 00:19:17
    five ten bucks and there are a lot of
  • 00:19:20
    courses on udemy a lot of these courses
  • 00:19:22
    will offer you a means of learning that
  • 00:19:25
    will just save you a little bit of time
  • 00:19:27
    from figuring it out yourself
  • 00:19:29
    and the last one that i really like and
  • 00:19:31
    i've done some courses through coursera
  • 00:19:32
    is coursera so coursera is i think it's
  • 00:19:35
    called a mooc a massive online
  • 00:19:38
    learning community or something like
  • 00:19:40
    that and basically what it is is it does
  • 00:19:42
    the one-to-many model of learning where
  • 00:19:44
    you're actually learning through
  • 00:19:46
    universities you have professors
  • 00:19:47
    teaching you through pre-recorded
  • 00:19:49
    lectures and thousands of people from
  • 00:19:50
    around the world take these courses so
  • 00:19:52
    these are the top three uh paid ways
  • 00:19:55
    that um i'd recommend you learning again
  • 00:19:58
    i'm an affiliate of skillshare i always
  • 00:19:59
    recommend skillshare and there are links
  • 00:20:01
    in the description of this video that i
  • 00:20:03
    will get a little kickback from if you
  • 00:20:05
    do decide to use skillshare
  • 00:20:07
    next are some books so here are two
  • 00:20:09
    books in particular that i read that
  • 00:20:12
    really helped um with my development as
  • 00:20:14
    a writer
  • 00:20:15
    these are like i don't know 15 20 bucks
  • 00:20:17
    each but the first is stephen king on
  • 00:20:19
    writing and this isn't necessarily a
  • 00:20:21
    book about copywriting it's just about
  • 00:20:24
    writing so stephen king for those of you
  • 00:20:26
    who don't know is a very prolific famous
  • 00:20:28
    wealthy
  • 00:20:29
    uh horror author he's written things
  • 00:20:32
    like cary
  • 00:20:33
    it a lot of big movies and books that a
  • 00:20:36
    lot of us have heard of so this book
  • 00:20:38
    talks through his journey of becoming a
  • 00:20:40
    writer and really helped me frame
  • 00:20:44
    what that means and how i should look at
  • 00:20:46
    the craft of writing and it helped
  • 00:20:48
    motivate me to actually take the next
  • 00:20:50
    step in my writing journey so that's a
  • 00:20:52
    book i always recommend it's really good
  • 00:20:55
    and just a great way to frame yourself
  • 00:20:57
    and really try to understand why you're
  • 00:20:59
    doing what you're doing as a writer the
  • 00:21:02
    next like this course is a practical
  • 00:21:04
    book by the gotham writers workshop
  • 00:21:07
    which is a very popular paid writing
  • 00:21:10
    school you can take courses through them
  • 00:21:12
    to learn how to write creative writing
  • 00:21:13
    copywriting a whole bunch of different
  • 00:21:14
    writing
  • 00:21:15
    but this this book is actually about
  • 00:21:17
    fiction writing and it's a book full of
  • 00:21:19
    exercises to help you become a better
  • 00:21:21
    writer
  • 00:21:22
    so
  • 00:21:23
    both of these books are not really
  • 00:21:25
    directly related to copywriting but the
  • 00:21:27
    reason i recommend them is for me
  • 00:21:30
    personally they helped me develop a
  • 00:21:32
    passion for my writing habit
  • 00:21:34
    that passion allowed me to develop into
  • 00:21:37
    a successful copywriting business so i
  • 00:21:40
    think that it's important to be
  • 00:21:41
    multi-disciplinary when you're becoming
  • 00:21:43
    a writer you know you want to make money
  • 00:21:45
    from copywriting that's great but i
  • 00:21:47
    still write fiction and try to write
  • 00:21:48
    short stories in my spare time because i
  • 00:21:51
    love doing it and it helps me get better
  • 00:21:53
    at other forms of writing so these are
  • 00:21:56
    the other paid things that you can
  • 00:21:57
    consider if you want to get into
  • 00:21:59
    copywriting these two books there's a
  • 00:22:00
    ton of books out there these are the two
  • 00:22:02
    that i enjoyed most
  • 00:22:04
    all right so summary activities of part
  • 00:22:06
    three so first you know you can study
  • 00:22:08
    copy from websites second is you could
  • 00:22:11
    study marketing emails and the copy in
  • 00:22:13
    those in your inbox
  • 00:22:15
    you can submit your email to website
  • 00:22:17
    lead capture forms or email submission
  • 00:22:19
    forms to see what happens next and the
  • 00:22:21
    fourth is you could consider taking a
  • 00:22:23
    paid course or picking up a book to help
  • 00:22:25
    speed up the amount of time it takes you
  • 00:22:27
    to learn
  • 00:22:28
    all right
  • 00:22:29
    part four
  • 00:22:30
    writing your first pieces of copy this
  • 00:22:34
    is where
  • 00:22:35
    um
  • 00:22:36
    you know you're gonna shine
  • 00:22:38
    so
  • 00:22:39
    this is gonna start with an exercise 30
  • 00:22:42
    days of copywriting prompts so what is a
  • 00:22:46
    writing prompt a writing prompt is
  • 00:22:47
    basically an idea a line uh something
  • 00:22:51
    you need to do that will motivate you
  • 00:22:53
    and guide you for what you should be
  • 00:22:55
    writing so every day for 30 days select
  • 00:22:57
    a writing prompt and i'll give you some
  • 00:22:59
    on the next couple slides that you can
  • 00:23:01
    use so no worries there
  • 00:23:03
    next is each day select a different
  • 00:23:06
    company to be your pretend client so
  • 00:23:09
    you're going to use the company and
  • 00:23:11
    write that writing prompt with that
  • 00:23:13
    company in mind and if you're wondering
  • 00:23:15
    how do i select a company
  • 00:23:17
    literally just go to the internet pick a
  • 00:23:19
    company like there's millions of
  • 00:23:20
    companies in the world just pick one
  • 00:23:22
    this is kind of what the exercise is all
  • 00:23:23
    about
  • 00:23:25
    next you're going to write the copy
  • 00:23:27
    using that prompt
  • 00:23:29
    for that particular company
  • 00:23:32
    and you're going to do this for 30 days
  • 00:23:34
    using the same writing prompt but mixing
  • 00:23:36
    up the company every day
  • 00:23:39
    the goal is to get super comfortable
  • 00:23:42
    writing one form of copy so you see what
  • 00:23:45
    i'm getting at here if you select the
  • 00:23:47
    email copywriting writing prompt every
  • 00:23:49
    day for 30 days write an email from that
  • 00:23:52
    prompt for a different company by the
  • 00:23:54
    end of that 30 days you've done this 30
  • 00:23:56
    times that's a lot of practice that's
  • 00:23:58
    going to give you confidence and skills
  • 00:24:01
    to start writing email copy for actual
  • 00:24:03
    paying customers same goes with other
  • 00:24:05
    forms of copy so you can choose to do
  • 00:24:07
    multiple writing prompts so like let's
  • 00:24:09
    say you want to write an email for a
  • 00:24:11
    different company every day for 30 days
  • 00:24:12
    that's great you could also write
  • 00:24:14
    website copy for that those same
  • 00:24:15
    companies every day for 30 days but do
  • 00:24:18
    both for 30 days the whole idea here is
  • 00:24:20
    practice
  • 00:24:22
    and if you don't feel comfortable after
  • 00:24:24
    30 days do another 30 days if you see
  • 00:24:28
    the theme with this course i'm stressing
  • 00:24:30
    the practice element this is a practical
  • 00:24:32
    copywriting course that i think can help
  • 00:24:34
    anyone become a good copywriter but
  • 00:24:37
    there are no shortcuts at some point you
  • 00:24:39
    just gotta practice and get good at it
  • 00:24:41
    so this is a fantastic exercise to
  • 00:24:44
    actually get good at writing copy and
  • 00:24:47
    you can do it for a month you can do it
  • 00:24:48
    for six months you can do it for six
  • 00:24:50
    years this is a great way to practice
  • 00:24:52
    and it will help you
  • 00:24:54
    so here's the first sample writing
  • 00:24:56
    prompt that you can use the first is an
  • 00:24:58
    outbound prospecting email
  • 00:25:00
    so the prompt is this text in blue here
  • 00:25:03
    and it says a company needs help writing
  • 00:25:05
    an email to engage with prospective
  • 00:25:08
    clients the goal of the email is to have
  • 00:25:10
    the prospect agree to a call to view a
  • 00:25:12
    demo of the product or service that
  • 00:25:14
    company sells so that's what you need to
  • 00:25:17
    do
  • 00:25:18
    the types of companies that might need
  • 00:25:19
    this service sas software companies gyms
  • 00:25:22
    and fitness centers offshore software
  • 00:25:24
    development firms management consulting
  • 00:25:26
    companies digital media companies ad
  • 00:25:27
    agencies digital marketing companies the
  • 00:25:29
    list goes on but these are some of the
  • 00:25:32
    the top companies that come to mind for
  • 00:25:33
    me when i was trying to think of the
  • 00:25:35
    type of companies that would need this
  • 00:25:36
    type of outbound prospecting email
  • 00:25:39
    so that's the first writing prompt and i
  • 00:25:40
    put a little tip at the bottom in orange
  • 00:25:42
    so if you submit your email on the
  • 00:25:44
    company's contact us page or landing
  • 00:25:46
    page and they send you an email
  • 00:25:48
    that email might be a good indicator of
  • 00:25:50
    the type of messaging that particular
  • 00:25:52
    company is looking for so you can do
  • 00:25:54
    this every day to see what type of
  • 00:25:56
    messaging they're sending out and use
  • 00:25:57
    that to just help guide the voice or the
  • 00:26:00
    tone of the message you're writing
  • 00:26:03
    so the next writing prompt is a product
  • 00:26:05
    or service description so a company
  • 00:26:07
    needs help writing a product or service
  • 00:26:09
    description for a new product they're
  • 00:26:11
    launching the description needs to
  • 00:26:13
    reflect the company's values while also
  • 00:26:16
    being informative and engaging
  • 00:26:18
    encouraging potential customers to click
  • 00:26:20
    add to cart
  • 00:26:22
    so for this writing prompt the tip i'm
  • 00:26:24
    giving is that reviewing things like
  • 00:26:26
    their website social media accounts and
  • 00:26:28
    newsletter will help you get a better
  • 00:26:30
    idea of what their brand identity is so
  • 00:26:34
    understanding their brand is important
  • 00:26:36
    part of writing products or services
  • 00:26:38
    descriptions that reflect the company's
  • 00:26:40
    values and the types of companies that
  • 00:26:42
    might hire you to write this type of
  • 00:26:43
    project that you can target for practice
  • 00:26:45
    exercise is clothing companies
  • 00:26:47
    electronics companies watch brands
  • 00:26:49
    boutique retailers supplements companies
  • 00:26:51
    e-learning companies sas software
  • 00:26:53
    companies there's so many but the prompt
  • 00:26:55
    is the text in blue you can choose to
  • 00:26:57
    use this one in your practice
  • 00:26:59
    and the last one i'm giving you guys
  • 00:27:00
    today is a website home page and this
  • 00:27:02
    applies to just about any company that
  • 00:27:04
    has a website so here's the prompt a
  • 00:27:07
    startup company is launching their
  • 00:27:09
    website for the very first time they
  • 00:27:10
    need help writing copy for their home
  • 00:27:12
    page that will do a good job explaining
  • 00:27:14
    what they do and also encourage site
  • 00:27:17
    visitors to do something by leveraging a
  • 00:27:20
    well-written call to action on the home
  • 00:27:22
    page so the tip for this one is
  • 00:27:25
    if they want you to write website copy
  • 00:27:28
    that also has a call to action that gets
  • 00:27:30
    the visitor to do something you need to
  • 00:27:32
    understand clearly what this company
  • 00:27:35
    actually does what they sell
  • 00:27:37
    it's important to creating an effective
  • 00:27:39
    call to action so and just so you
  • 00:27:41
    understand what a call to action is it's
  • 00:27:43
    a piece of copy like a line of text that
  • 00:27:45
    encourages the person reading to either
  • 00:27:48
    take immediate action on something or
  • 00:27:50
    make a purchase
  • 00:27:52
    so those are the three writing prompts
  • 00:27:53
    you can leverage use them in your 30-day
  • 00:27:56
    practice let me know if you want me to
  • 00:27:57
    provide some more in the comments and
  • 00:27:59
    i'll give you guys some more down the
  • 00:28:00
    road
  • 00:28:02
    so the summary activities for part four
  • 00:28:04
    the first is complete the writing prompt
  • 00:28:07
    exercise
  • 00:28:08
    every day for 30 days
  • 00:28:11
    the second is to give all three prompts
  • 00:28:13
    a try the reality is if you're just
  • 00:28:14
    getting into copywriting and you don't
  • 00:28:16
    really know what you're going to
  • 00:28:17
    specialize in each focuses on a
  • 00:28:20
    different form of copywriting and might
  • 00:28:21
    be really helpful in helping you figure
  • 00:28:24
    out which
  • 00:28:26
    niche you want to target which is
  • 00:28:28
    important
  • 00:28:29
    and then at the end of 30 days of
  • 00:28:30
    practice assess your work do you feel
  • 00:28:33
    ready to do similar projects for clients
  • 00:28:36
    if you do move on to part 5 of this
  • 00:28:38
    course your goal then if you don't no
  • 00:28:40
    worries do them for another 30 days
  • 00:28:43
    being a copywriter can be a really
  • 00:28:45
    lucrative super lucrative business so
  • 00:28:47
    putting in the time now to practice
  • 00:28:49
    don't think of it as a waste of time
  • 00:28:51
    this is you investing in your future
  • 00:28:53
    business so do this assessment see how
  • 00:28:55
    you're doing if you're if you're feeling
  • 00:28:56
    good enough move on if not give it some
  • 00:28:58
    more practice
  • 00:29:00
    okay part five how to build a
  • 00:29:02
    copywriting portfolio so at this point
  • 00:29:05
    you know you're like hey mike you've
  • 00:29:06
    taught us what copywriting is you've
  • 00:29:08
    given us all these practice exercises
  • 00:29:10
    what next what do i do how do i build a
  • 00:29:13
    portfolio if i haven't had any customers
  • 00:29:16
    yet in the past well
  • 00:29:18
    we're going to turn some of your writing
  • 00:29:19
    prompts into your portfolio pieces and
  • 00:29:23
    here's how
  • 00:29:24
    so the first thing you're going to do is
  • 00:29:26
    you know at this point you've either
  • 00:29:27
    been writing these prompts for 30 days
  • 00:29:29
    60 days more you have many writing
  • 00:29:31
    prompts that you've done
  • 00:29:33
    review all of them review all the
  • 00:29:35
    prompts you've done over the past few
  • 00:29:37
    months
  • 00:29:38
    and select the best prompts are there
  • 00:29:40
    any that stick out to you and you're
  • 00:29:41
    like wow this is really good i'm proud
  • 00:29:43
    of myself
  • 00:29:45
    if you don't see any you like and you
  • 00:29:47
    aren't proud of any of these
  • 00:29:49
    maybe a good indicator do a little bit
  • 00:29:50
    more practicing right
  • 00:29:53
    so if you do find something that you
  • 00:29:54
    like build on those good ones try
  • 00:29:56
    writing them again now that you're more
  • 00:29:58
    experienced writer see if you can make
  • 00:30:00
    them better make them as good as you can
  • 00:30:04
    once you've done that curate and collect
  • 00:30:07
    all of your best pieces of work and use
  • 00:30:09
    those as your portfolio to secure your
  • 00:30:12
    first few clients and you can even let
  • 00:30:14
    them know hey here are some writing
  • 00:30:16
    prompts some sample case studies i did
  • 00:30:18
    in my development as a copywriter you
  • 00:30:21
    can look at these as an example
  • 00:30:23
    of the quality of work you can expect to
  • 00:30:25
    get from me that's how you should build
  • 00:30:26
    your portfolio because most you won't
  • 00:30:28
    have a client
  • 00:30:30
    and i know a lot of you ask how do i
  • 00:30:32
    build a portfolio if i don't have a
  • 00:30:33
    client this is how i've given you the
  • 00:30:35
    exercises to practice writing these
  • 00:30:38
    prompts writing copy writing different
  • 00:30:41
    forms of copy
  • 00:30:42
    if you do the practice exercise like
  • 00:30:44
    it's intended and you're getting good
  • 00:30:45
    and practicing over 30 60 70 80 days
  • 00:30:48
    whatever
  • 00:30:49
    you're gonna be writing some stuff that
  • 00:30:50
    you can use for your portfolio so do
  • 00:30:53
    just that
  • 00:30:54
    part six how to get your first
  • 00:30:58
    customer
  • 00:30:59
    so this is the big one and i know a lot
  • 00:31:02
    of you watching this just because i've
  • 00:31:04
    been doing this youtube thing for a
  • 00:31:05
    while and i've talked to thousands of
  • 00:31:07
    you a lot of you start this part before
  • 00:31:11
    the first five parts that i've outlined
  • 00:31:13
    in this course so
  • 00:31:15
    if you've gotten this far in the course
  • 00:31:17
    before i go any further if you've gotten
  • 00:31:19
    to this slide and you haven't honestly
  • 00:31:21
    given the first five parts of this
  • 00:31:23
    course an honest try you haven't done
  • 00:31:25
    the practice you haven't done the
  • 00:31:26
    learning you won't succeed at this part
  • 00:31:28
    so if you've gotten here without that go
  • 00:31:30
    back and do those exercises they're not
  • 00:31:32
    hard to do you just need to do them
  • 00:31:34
    so without further ado let's get into
  • 00:31:37
    how to get your first customer
  • 00:31:39
    the first thing you need to do is decide
  • 00:31:41
    where you're going to list your services
  • 00:31:42
    so i put up my fiverr profile here
  • 00:31:44
    because i'm a big time fiverr seller i
  • 00:31:46
    love fiverr and that's the focus of this
  • 00:31:48
    channel this is where i mainly sell my
  • 00:31:50
    services so fiverr could be a great
  • 00:31:52
    place for you to sell your services as
  • 00:31:54
    well there are a lot of other freelance
  • 00:31:56
    websites as well things like upwork
  • 00:31:58
    freelancer there's so many of them i
  • 00:32:01
    choose fiverr so this is what a fiverr
  • 00:32:03
    profile looks like you have your actual
  • 00:32:04
    profile on the left side there that
  • 00:32:06
    shows you your picture
  • 00:32:08
    reviews where you're from and i really
  • 00:32:10
    recommend using a picture of you
  • 00:32:12
    and then you have all the gigs that you
  • 00:32:14
    have listed for sale
  • 00:32:15
    so i have videos on my channel of how to
  • 00:32:18
    make great fiverr gigs but here's just a
  • 00:32:21
    quick rundown so you're going to want to
  • 00:32:22
    write a really good subject line and if
  • 00:32:25
    you've been doing the practice exercises
  • 00:32:26
    in this course you're probably pretty
  • 00:32:28
    good at that at this point
  • 00:32:30
    next you got to select your packages and
  • 00:32:33
    figure out how you're going to sell your
  • 00:32:35
    services i typically recommend offering
  • 00:32:38
    you know basic standard and premium
  • 00:32:39
    package i find that it gives people
  • 00:32:41
    enough variety to help hook them on if
  • 00:32:44
    they you know maybe they don't have a
  • 00:32:45
    big enough budget for your premium but
  • 00:32:47
    they'll hit up your standard gives them
  • 00:32:48
    options
  • 00:32:49
    then you get to decide on a price so i
  • 00:32:51
    talk about this extensively in a lot of
  • 00:32:53
    videos but
  • 00:32:54
    just as a starting point i'm in the camp
  • 00:32:58
    of starting at five dollars start at the
  • 00:33:00
    base baseline get your first five ten
  • 00:33:02
    fifteen orders and get five star ratings
  • 00:33:05
    on those orders by doing great work and
  • 00:33:07
    then up your prices because five star
  • 00:33:08
    ratings are very important to succeeding
  • 00:33:10
    on fiverr
  • 00:33:12
    but it's up to you a lot of people don't
  • 00:33:13
    like starting at five dollars do
  • 00:33:15
    whatever you're comfortable with
  • 00:33:17
    and then you gotta get a good profile
  • 00:33:19
    picture going on so you could use
  • 00:33:20
    something like canva take a picture
  • 00:33:22
    yourself you know put a little headline
  • 00:33:24
    a little bulleted list of what you offer
  • 00:33:26
    make it informative and you know clicky
  • 00:33:28
    because this is this along with your gig
  • 00:33:31
    title is what's going to entice people
  • 00:33:33
    to actually click through to your
  • 00:33:34
    service
  • 00:33:35
    and then next
  • 00:33:36
    probably the most important part after
  • 00:33:38
    they click through to your gig is your
  • 00:33:40
    description so this is something this is
  • 00:33:42
    the place where you got to accurately
  • 00:33:44
    describe what you're selling use some
  • 00:33:46
    related and relevant keywords to help
  • 00:33:49
    it appear in search and the most
  • 00:33:52
    important part if they're reading this
  • 00:33:53
    it's gotta get them to the point of
  • 00:33:56
    hitting continue and placing an order so
  • 00:33:59
    a lot of videos on my channel to get
  • 00:34:00
    started with this if you want to sell on
  • 00:34:02
    fiverr
  • 00:34:03
    next i just put up my website here it's
  • 00:34:05
    the only web property i have right now
  • 00:34:07
    but if you don't want to sell on a
  • 00:34:08
    freelance website you have the option of
  • 00:34:11
    creating your own website and offering
  • 00:34:13
    your services for sale there as well so
  • 00:34:15
    you'll notice i don't do that on my
  • 00:34:17
    website and the reason is is because
  • 00:34:19
    it's expensive fiverr takes care of a
  • 00:34:22
    lot of marketing a lot of back-end
  • 00:34:24
    support billing payroll uh taking
  • 00:34:26
    payments
  • 00:34:28
    i don't wanna have to worry about a lot
  • 00:34:29
    of that so i just sell on fiverr mainly
  • 00:34:32
    if you want to sell on your own website
  • 00:34:34
    you got to start thinking about are you
  • 00:34:35
    going to buy a crm are you going to do
  • 00:34:37
    paid marketing google ads facebook ads
  • 00:34:39
    what are you going to do i actually have
  • 00:34:41
    a video that talks about how much i've
  • 00:34:43
    actually saved by paying fiverr to host
  • 00:34:45
    my gigs their 20 cut
  • 00:34:48
    over doing it myself and it's pretty
  • 00:34:50
    substantial i think it was like 30 000
  • 00:34:52
    for the first couple years
  • 00:34:54
    so
  • 00:34:55
    this kind of wraps up where you're gonna
  • 00:34:56
    list your services but that's pretty
  • 00:34:58
    much it once you've learned how to
  • 00:35:00
    copyright you've built your portfolio
  • 00:35:02
    you got to post it for sale somewhere
  • 00:35:03
    whether it be fiverr or your own website
  • 00:35:05
    or another freelancing site and use your
  • 00:35:08
    skills that you've developed as a
  • 00:35:09
    copywriter to make these listings
  • 00:35:11
    awesome
  • 00:35:12
    so what's next
  • 00:35:15
    time
  • 00:35:17
    time time time time time so
  • 00:35:19
    what's next is doing the work putting in
  • 00:35:22
    the reps and being patient
  • 00:35:25
    it can take time to get your first
  • 00:35:27
    couple of orders as a fiber seller it
  • 00:35:30
    can take a couple of different
  • 00:35:31
    iterations of a fiverr gig to get one to
  • 00:35:34
    the point where it ranks in fiber search
  • 00:35:37
    it can take time to get your first 15
  • 00:35:40
    five star rating rated orders at five
  • 00:35:43
    dollars an order before you can up your
  • 00:35:45
    prices
  • 00:35:46
    this is where we're leaving off with
  • 00:35:47
    this presentation because the number one
  • 00:35:49
    thing i hear from people is that they're
  • 00:35:52
    impatient it's not working out for them
  • 00:35:54
    and they they always quote the amount of
  • 00:35:56
    time it's been it's been a week it's
  • 00:35:58
    been 24 hours it's been a month it can
  • 00:36:00
    take many months to start up your fiverr
  • 00:36:02
    business and i need to frame this for
  • 00:36:04
    you that that's not a bad thing starting
  • 00:36:07
    any business takes time and you got to
  • 00:36:09
    view fiverr as a business so if you go
  • 00:36:12
    through this course and you've done all
  • 00:36:13
    the practice you've truthfully taken the
  • 00:36:15
    course and put in the work to get good
  • 00:36:17
    at copywriting and it's taking you a
  • 00:36:19
    little bit of time to get your first
  • 00:36:20
    couple of orders
  • 00:36:22
    don't get discouraged instead of getting
  • 00:36:25
    mad at fiverr and quitting which will
  • 00:36:27
    result in you never making money try to
  • 00:36:29
    think about why it's taking time and if
  • 00:36:31
    you can identify certain things you can
  • 00:36:33
    improve on to help speed up that time
  • 00:36:36
    it will help you make money faster it'll
  • 00:36:39
    help you focus on doing something
  • 00:36:40
    productive versus negative thinking
  • 00:36:42
    about quitting or it's fiverr's fault or
  • 00:36:45
    fiverr sucks or whatever or freelancing
  • 00:36:47
    sucks
  • 00:36:48
    but time good things take time so that's
  • 00:36:51
    all i have for you today i hope this
  • 00:36:53
    course was helpful please honestly give
  • 00:36:55
    it a go if you want to make money as a
  • 00:36:57
    copywriter you totally can i believe in
  • 00:37:00
    you this is a practical course that i
  • 00:37:02
    think
  • 00:37:03
    any of you can go through that'll
  • 00:37:05
    prepare you to do just that but asides
  • 00:37:07
    from the information on this course and
  • 00:37:09
    the buyers who are going to be buying
  • 00:37:10
    your gigs on fiverr your success
  • 00:37:13
    lies on your shoulders it's up to you to
  • 00:37:15
    do the work it's up to you to practice
  • 00:37:17
    and get good at the skill and it's up to
  • 00:37:19
    you to sell the skills so i hope this
  • 00:37:21
    was helpful and that's it for today love
  • 00:37:24
    you all take care happy selling i hope
  • 00:37:27
    this was helpful cheers
Tags
  • copywriting
  • freelancing
  • online business
  • Fiverr
  • writing practice
  • portfolio building
  • beginner course
  • value delivery
  • sales skills
  • patient growth