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finally Google has made AI useful
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notbook LM and AI research tool that is
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on fire right now in this video I will
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share some really unique features of
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notbook LM that you won't find on other
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AIR research tools even like perplexity
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it's limitation you should be aware of
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and some of the best ways you should use
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it over other air tools for your content
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research let's
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go so what is notbook LM it's a beta AI
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product developed by Google for
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researching and not TI purposes think of
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it like your own personalized knowledge
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based Power by AI it allows you to
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upload different documents and you can
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start asking question with the AI that
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is powered by the latest AI model gini
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1.5 Pro it will first official launched
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around July but why it is suddenly
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getting so popular now the most
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impressive unique features I found is
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the great support of different sources
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and multi model capability like German
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it supports lots of file format like
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Google dog Google Slides PDF files
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images and now even with YouTube videos
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audio files which is something you won't
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easily find on other AI like complexity
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it supports up to 50 sources making it
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super useful for researching purposes
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and to make sure everything generated is
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not hallucinated because unlike on
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perplexity which is based on searching
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on the open web or you need to specify
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the link every time you actually first
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defining the knowledge scope for the AI
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and so it always refers to the sources
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you provided that is super smart you can
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just select the source start asking
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question and you don't need to add or
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delete every time and you can just use
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the building prom to generate FAQ study
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guide table of content to organize the
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database or you can even just click on
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each source and get inspiration on any
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subtopics it identifies as a starting
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point no for now there is no chat
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history between sections and it would
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disappear once you start a new session
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so always save it as a note if you want
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to keep it also for some websites they
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may block AI asset or there is Source
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restriction like from certain Media or
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publishes you may not be able to inut
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them also for YouTube videos only public
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YouTube videos are supported unlisted
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videos are not supported and videos that
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are recently upload less than 72 hours
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may not be immediately available for
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import another stand up features is
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definitely his latest audio overview
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Generations basically it summarizes all
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your sources and turns it into a podcast
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Style discussion between two AI hoes
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which is super engaging and what makes
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me so impressed is you will find the
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voice doesn't sounds like a robot
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superum natural making so enjoyable to
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listen if you're a podcast person like
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me you will love it you just need to try
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it out yourself but note that I found
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this audio generation features unlike
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the charting function tends to
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hallucinate information because if you
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listen to it closely you will find
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Gemini as a lot of fluff to make it
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super conversational it may add all the
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irrelevant information to try to make it
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engaging so keep this in mind currently
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there's no way to addit a podcast change
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voice or edit the transcript but I will
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show you the work around another thing
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that I'm super impressed is the
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citations unlike perplexity or other AI
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research tools which it just refer to
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link as the source and you still need to
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trace it yourself on a page where it get
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the information no more line will refer
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you exactly where it is from Source you
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will be surprised how useful this
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feature is and I'm going to show you how
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you can use it in a minute also I found
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the summary generated on notbook LM is
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more in depth than on German even on
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German advice my guess is because it's
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still in beta so less regulation less
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quality checking less filtering so
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definitely use it to Advantage now here
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comes the best use cases the first one
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is YouTube content research since Noble
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LM supports YouTube video links import
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is really useful for YouTube content
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research and analyze some of the best
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performing YouTube videos for the video
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topic that you're planning and I found
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is even easier than using the YouTube
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extension on germani as you can just
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directly enter the YouTube link for
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example let's say I'm planning a YouTube
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video topic about quitting 95 so I will
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go to YouTube Type in the keyword and
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then copy the top 10 YouTube videos
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links because usually they are videos
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either more engaging or have a high
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click rate so there is a lot you can
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learn from from these videos now go to
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notebook LM and create your first
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notebook by clicking create and then
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under the source import click YouTube
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then paste the 10 YouTube videos links
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one by one unfortunately now there's no
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bu import if you want you can double
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check if the source is successfully
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import by checking the transcript it
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will immediately show here which is
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really cool then I'll say to summarize
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the key common themes cover across these
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videos analyze the commonly used host
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because this is super useful for
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successful videos and also do unique
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angles used for each video that you can
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learn from and now you can see different
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Comon themes which are good starting
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points stress of 95 Financial growth
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potential and also the hooks and this is
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super useful because it gives you ideas
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on how to grab the viewers attention and
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use it in your videos like sharing
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personal anals and also do unique angles
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which you can take reference what are
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the perspective you can take on the
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topic I'm not asking you to copy them
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but actually what are some frh angle you
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can take on so you are not just copying
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what others have been saying I love this
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method because it always work it will
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immediately pull the transcript so you
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can always ensure the quality you don't
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need to copy and paste the transcript
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every time on cloud or per plexity save
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you even more time and if you want to
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get better at using air tools for work
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and improve your chat gbt skills whether
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it's for Content research creation or
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any other tases I highly suggest you
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check out this bundle from HubSpot that
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contains five essential resources for
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using chat gbt at work I put it in the
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description for you to download for free
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it has a lot of great resources like a
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decision flowchart content refinement
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checklist and guidelines on how to use
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it more effectively for day-to-day work
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Tes my personal favorite sections are
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the content style guideline template and
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the 100 plus chat gbt proms it gives me
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directions on how to tune the AI
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generated content Des sound like me and
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lots of practical use cases of using AI
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other than and content creation
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especially if you're just getting the
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heck of AI using premake proms helps a
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lot with learning how to use chat gbt
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you can download this in the description
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below for free this bundle was made by
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hbot which is today's video sponsor a
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big shout out to them for providing this
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free resource all right the next one
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analyze the positioning of your
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competitors and to improve your own
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website messaging surprisingly compared
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to perplexity that also has web access I
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found the analysis from notbook LM is
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more detail and it's also super handy to
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just use the website URL import features
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to do a highlevel analysis let's say I'm
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doing comparative research on the topic
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P sitting business then import all the
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competitor URLs and then as it to
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summarize the main message appear across
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these websites key service highight de
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and the potential Target customers tone
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user in the messaging and then it will
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give you a detailed summary on the
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positioning like piece of Mind
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highlighted surfaces Target audio a they
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overtone like trustworthiness
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compassionate and what I really like is
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you can refer to where exactly the copy
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it is and so you can always double check
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and nail your own copy and now import
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your own website URL let's say I'm the
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owner for this site Pet Pros Canada and
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also to identify three positioning gaps
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and suggest three opportunities for this
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website to stand out make sure you stay
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clearly your website y out in the prom
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so it can refer back then you will see
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is summarize some of the gaps it
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identifies like lack of mentioning of St
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expertise or qualification and propose
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suggestions like emphasizing the trust
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Factor through the copy I would say this
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is much more detailed than what you
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would get on perplexity or even on
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German advice an important note is never
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copy your positioning from a competitors
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always identify if any gaps to
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differentiate yourself and also make
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sure you always save any response as a
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not so you can take reference in the
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future the next one is to analyze top
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random results for Content optimization
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again using it website capture functions
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we can use it to analyze the top Rand
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Pages for Target keyword on topic and
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the best thing about it is that you
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don't even need to copy and pay a Tex
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you just import and do it super handy
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for example I'm planning an article
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about how to encourage toddlers to talk
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and then search on Google then use this
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Chrome extension to enable to NS scroll
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and to grab all the URLs for the top
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Rand results their free plugins I'll
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include that in the description then on
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notbook LM paste link one by one I would
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say try to analyze at least 20 articles
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to get a more accurate results but also
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considering results rented between
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position 11 to 20 and like I said
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sometimes not every web URLs can be
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import so either you copy and paste the
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tax here or you just abandon this Source
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like in this case we'll just remove that
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and add another one and till we get 20
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once you import always double check if
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they successfully import and now a they
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to analyze these top results and
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summarize the main topics cover which we
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can also use in the blog also suggest a
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list of sematic keywords to increase the
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content relevance around the primary
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target keyword and then you will have
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really detailed main topic ideas that
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Inspire your content planning for
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article and what I really like is that
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you can clict the citation and
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immediately refer back to where exactly
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this point is made super useful features
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that you won't find on perplexity what I
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always suggest is don't just copy these
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ideas never just copy but how you can
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expand on these points or ask AI to give
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you some other talking points that
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aren't covered yet so making the content
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more unique and then for sematic
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keywords such as speech delay language
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enrichment activities these keywords
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will be super useful to increase content
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relevance and when you want to work your
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website on AI power search if you want
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you can even ask it to give it more
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keywords to further expand the pool the
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next one turning a Blog article into a
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podcast the audio overview generation
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features is great but how could you
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really use it in your own podcast
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because obviously you won't use the same
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audio overview in your podcast with the
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two AI HS Ray and so I'm going to show
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you the rec around let's say I have this
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article about free keyword research
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tools and I want to turn it into a
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podcast format then on notbook LM add it
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as a website Source then click generate
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under audio overview for the sake of
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demo I'm not going to play it download
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the audio file and we're going to
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reupload it again as another source the
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goal here is to get the transcript so
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you can just click it and you will see
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the transcript is loaded copy it and
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we're going to edit it on clock now on
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clock or any AI tools that you like
00:11:23
perhaps chat gbt also say to turn the
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scrip using a first person point of view
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as if I am the host Grace and we minded
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to keep the original version as much as
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possible this is super important because
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we want to keep the conversational Style
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just like in the original version so you
00:11:41
can see this is great I love the intro
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and some of the sections really good
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actually although I can see some editing
00:11:48
is still needed is already a good
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starting point I always suggest find
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tunate third ey using CLA until you're
00:11:54
satisfied so once you have the final
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script you can then record it yourself
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or if you want you can even use some
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text to speech AI tools like speechify
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descript to Chrome your own voice and
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turn it into speech instantly though I
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always suggest to use your own voice
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whenever possible so that at least to
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keep some human elements to make it
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authentic to achieve the best results
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always use your original content and I
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don't suggest you generate the podcast
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script using any purely AI generated
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content because it is super important
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for building a real audience and not
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just an audio file so you are only using
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notbook LM to summarize the original
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content insights and fast trck the
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script generation process the next one
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analyze LinkedIn comments for audience
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research you know often times for the
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content research process the goal is
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usually hidden in the comments
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perplexity may be able to analyze the
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post but not comments so this is a big
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plus when using Noble LM first of all
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identify the top LinkedIn influencers in
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your Niche because usually they have a
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big following which may be your target
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audience and so you can learn a lot from
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the post comments let's say I'm doing
00:13:05
content research in leadership and for
00:13:07
sure Simon syic is one of the LinkedIn
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top voice in this Niche then analyze
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what are the POS that are obviously
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doing better than others like this one
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having over 10,000 engagements and then
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you can copy the link for this post and
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paste it back on Notebook LM not that
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unlike other pay scripting tools that
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script all the comments this method is
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only able to analyze the comments that
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are visible on the site and so that's n
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comments proposed and that's a
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limitation so for the same LinkedIn
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profile I recommend analyzing at least
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10 poses or more and now we have all the
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10 posst links then as it to analyze the
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comments and to identify the main points
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that resonate the most with the audience
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highlights if any disagreement their
00:13:53
desires and to suggest five more
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LinkedIn post content ideas based on
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these analysis all right I think this is
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really detailed it even points out who
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make this comment and you can click and
00:14:05
check it this is really helpful and they
00:14:08
are all good insights like vulnerability
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authenticity over Perfection and the
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audience wants more practical guidiance
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on how to be vulnerable as a leader then
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finally come up the ideas this is
00:14:20
already perfect again the goal is not to
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analyze the LinkedIn post itself but
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through the comments we understand more
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what the target audence once so think
00:14:30
about any well-known thought leaders in
00:14:32
your Niche and apply this for your
00:14:33
content research process to achieve the
00:14:36
best results I recommend finding at
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least three top voices and for each of
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them analyze at least 10 posts so you
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can make sure you get more data for more
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accurate results and you can apply the
00:14:47
same to analyze rdit comments just find
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some top Reddit posst around your topic
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and do the same analysis on notbook Alm
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all right don't just take my word for it
00:14:56
definitely try all these use cases
00:14:58
yourself and before you go if you
00:15:00
constantly need to do content research
00:15:02
also watch this video about using perlex
00:15:05
AI so you can better combine both of
00:15:07
them to level up your whole research
00:15:09
process I'll see you next time
00:15:12
[Music]
