What revolutionary step did the airline take?

The airline decided to offer very low fares combined with being nice to customers.

What was the impact on the airline's traffic after being nice to customers?

The traffic increased from 80 million to 215 million.

How did the airline's profits change over the last two years?

The profits doubled from 600 million to 1.2 billion a year.

Did the airline always know that being nice to customers would be beneficial?

No, the speaker mentions they only realized the benefit after implementing the strategy.

Have the changes allowed the airline to enter new airports?

Yes, being nice has allowed entry into primary airports that were previously inaccessible.

Michael O'Leary if i had known being nice to people was so profitable I would have done it long ago

00:00:38

https://www.youtube.com/watch?v=doMAgg1q1rk

Resumen

TLDRA few years ago, the airline embarked on a revolutionary strategy within the industry: not only offering very low fares but also prioritizing customer kindness. This approach, although initially restrictive in terms of accessing certain primary airports, has significantly transformed the business over the past two years. The result was a jump in passenger numbers from 80 million to 215 million, while profits rose sharply from 600 million to 1.2 billion annually. The airline realized that customer kindness is incredibly beneficial for business growth and profitability.

Para llevar

✈️ The airline focused on low fares and kindness.
📈 Customer traffic increased significantly.
💼 Profits doubled within two years.
🤝 Being nice improved airport access.
🧠 Realization that kindness boosts business.

Cronología

00:00:00 - 00:00:38
A few years ago, an airline decided to revolutionize the industry by not only offering low fares but also prioritizing customer friendliness. This shift, although it initially limited access to major airports, resulted in significant business transformation. Over two years, passenger traffic soared from 80 million to 215 million, and profits doubled from 600 million to 1.2 billion annually. The speaker reflects on the surprising benefits of being nice to customers, expressing a wish to have adopted this approach earlier.

Mapa mental

Vídeo de preguntas y respuestas

What revolutionary step did the airline take?
The airline decided to offer very low fares combined with being nice to customers.
What was the impact on the airline's traffic after being nice to customers?
The traffic increased from 80 million to 215 million.
How did the airline's profits change over the last two years?
The profits doubled from 600 million to 1.2 billion a year.
Did the airline always know that being nice to customers would be beneficial?
No, the speaker mentions they only realized the benefit after implementing the strategy.
Have the changes allowed the airline to enter new airports?
Yes, being nice has allowed entry into primary airports that were previously inaccessible.