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over the last couple years I've made
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millions of dollars with Drop Shipping
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and more importantly helped hundreds of
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thousands of people start their first
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successful store so today I'm going to
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condense my 7 years of experience into
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an easy to follow guide that you can use
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to start your first successful store
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this year and it all starts with finding
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a winning product look the product
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research methods are always changing
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every single year but if you can
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understand the three principles of a
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winning product you'll be able to spot
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products everywhere you look and this is
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the difference between beginners and
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experts is that they understand these
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things the first thing is that the
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products that you want to sell need to
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be trending recently you want to find
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the products that are starting to pop
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off in the last couple of days if you
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can be early on a product you can
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capitalize on the trend and ride the
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wave that has been my key to success for
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finding products over the last couple
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years not trying to be the first to sell
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something but catch it just as it's
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starting to pop off we don't want to be
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the first to sell something because as a
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beginner you don't understand much about
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marketing so when we have competitors
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and other people to look at as
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inspiration it gives us a very clear
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idea of what's working for the product
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and we can use that to launch our own
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campaigns the second thing is that you
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need to find products that actually
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solve a problem in people's lives don't
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go out there and try to sell all these
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stupid little gimmicky toys or games try
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to find a product that's actually going
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to make someone's life better something
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that you would buy for yourself or for
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somebody in your family for me the
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product that I made the most amount of
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money selling was called The Sleep band
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I made close to $2 million selling this
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sleep mask with built-in headphones this
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product actually solved a problem for
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people for people that are struggling
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with insomnia they put this thing they
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cover their eyes they listen to White
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Noise and they fall asleep faster so
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when you're looking for products make
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sure that they actually help people's
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lives and the biggest areas that you can
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help people is in their health in their
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appearance or the health and the safety
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of their pets and children if you can
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find products in these spaces that are
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recently going viral you're going to
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find a successful winning product
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finally you need to pick a product that
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is not available in all the stores these
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people have never heard of your business
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before and if they feel like they can
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just go buy this product at Amazon or
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Walmart or Target they're not going to
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stop and give you their money you need
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to try to find things that stand out to
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you that you would buy for your family
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or your friends or even for yourself now
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look finding a product that combines all
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three of these things isn't easy so I'm
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going to jump into my computer right now
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and show you my fite favorite methods to
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do this and I'm even going to go ahead
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and find a product for you guys live
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okay so without a doubt the best
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strategy for this year is to take
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products that are popping off on Tik Tok
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and run them on Facebook ads it used to
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be running these products from Tik tock
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on Tik Tok ads but what happened in this
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last year is that Tik Tok shop took over
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the whole game if you try to run drop
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streaming products on Tik Tok ads it
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became way harder because Tik Tok shop
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is undercutting everybody but but that
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also gave us a huge opportunity because
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now the Tik Tok feed is literally
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flooded with products so what we can do
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is we can take those products and bring
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them over to a new platform and that's
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going to be one of the best ways for us
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to have success so how can we find these
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successful products on Tik Tok well I
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have two methods first method is making
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a brand new Tik Tok account and just
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engaging with as many accounts as you
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can that are selling products in your
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industry if you don't have an industry
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that's fine just make sure you're engag
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engaging with stuff like this make sure
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you're engaging with the ads you're
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going to the comments you're putting
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little messages in there just showing
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Tik Tok that you are interested in
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purchasing these type of items even
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taking it a step further and going ahead
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and buying one of these items will do
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wonders and make your Tik Tok feed
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flutter with products because they think
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you're going to spend more money I
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really like this method but the problem
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with it is as you can see it's super
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inconsistent like you're going to be
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getting all these other videos that have
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nothing to do with finding products and
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it can tend to to be a bit draining
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because you can sit there and scroll for
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literally hours and hours and hours and
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not find a product and then eventually
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you'll stumble upon a product like this
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and now you have something good so it's
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a good method don't get it confused but
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it's not the most consistent and it's
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not my favorite if you've got a little
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bit of money I recommend using what's
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called a spy tool and there's one spy
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tool in particular that I think is the
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best for this year okay so this tool is
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called Auto DS now they have a bunch of
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different features on here but one of my
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favorite things is their spy tools so if
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you go right here and click on ADD spy
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basically they go ahead and compile the
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top performing ads on Tik Tok and Tik
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Tock shop right here for you to scroll
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through so you don't have to actually
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scroll through it on the platform
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yourself and if you put in these filters
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like I do go ahead and put in 7 days go
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ahead and hit apply go ahead and sort it
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by likes you're going to see the stuff
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that has got the most likes in the last
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7 days and again you know there's going
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to be a little bit of garbage in there
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some random stuff but if you scroll for
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a while you can find some incredible
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products on here and last year I took a
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new store from Zer to over $2,000 a day
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in just a couple of days and this was
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the tool that helped me do it so I'm
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going to go through and scroll right now
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and see if we can find something decent
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with this platform all right so I just
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found something crazy this product just
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got launched like 4 days ago basically
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it is an AI translating earbud and
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basically you put this in your ears and
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you could speak a different language and
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it's going to instantly translate it
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over to your native language now based
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on everything that we said today I think
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this product is a nuclear bomb it just
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started going viral it solves a huge
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problem especially for people that's
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traveling or maybe they have family of
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their loved one that speaks a different
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language and it's something super unique
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that I don't think you could buy
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anywhere else this product for me seems
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like a super Banger and remember it's
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already popped off on Tik Tok so we
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might be a little late to launch it on
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Tik Tok but if we take something like
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this that's going crazy and bring it
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over to Facebook that is where the real
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opportunity is at and I found this just
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from scrolling on autod DS it popped up
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here um in the search bar just with the
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filters I said so I really recommend you
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guys use this tool it's my favorite tool
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for finding products not only that but
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they have a bunch of other features as
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well like they have a AI store Builder
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they have a whole fulfillment system to
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run your business these are the guys
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that I use when I'm starting a new store
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and if you want to work with them you
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can check out the link in the
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description down below I actually
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partner with them to get you guys an
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exclusive free trial so make sure to
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check that out because I really do love
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this tool for getting started with your
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store but now once we have this product
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selected what is the next step you might
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have a bunch of products but you might
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not know what to do the next step is
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that we need to build a store and
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there's one store template that is
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working better than any of the others
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this year and I want to show it to you
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live the best type of store this year
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for testing products is a one product
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store but the problem with the one
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product store is that if you test a
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product and it fails you have to then
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repackage and redo the entire business
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so what I recommend you guys do is
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creating a one product store but making
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The Branding and the logo and the name
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just broad enough that you can use it to
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test a variety of products and after
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doing a little bit of research I I
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actually found somebody that's running
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the exact product that I just showed you
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guys making almost $20,000 a day with
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this setup so let's take a look at how
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they're running their business so you
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can see that this really works and how
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to set it up for yourself so this is the
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Facebook ads Library where you can spy
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on all your competitors and these guys
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literally just started running this
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product like one or two days ago and
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it's going crazy they're running 220
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live ads right now which means that
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they're making a couple thousand do a
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day selling this product so I jumped in
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I looked at their store and this is the
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exact setup that I'm talking about as
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you can see the name is not AI earbuds
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or electronic Goods it's just some
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random thing VIIs but it's brought
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enough that you could sell these earbuds
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or you can go on to sell a piece of
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clothing or you can go on to sell some
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health rated products the color scheme
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of the website is simple it's just white
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and black and if this product didn't
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work when you launched it on Facebook
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well now you can repackage the website
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in just a couple of minutes by just
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putting a new product but if we click
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around the website you're going to see
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that they made the website fully focused
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on this product it's not having any
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other products on there so for a
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customer that doesn't know anything
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they're going to come here and they're
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going to think that these guys are the
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top sellers of the product they're going
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to want to trust them even more so this
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in my opinion is the best store setup
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for this year when it comes comes to
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testing products now I'm assuming all
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you guys know what testing products mean
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but if you don't is basically when you
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launch a product on Facebook ads and see
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if the product is well received see if
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people are buying it see if they're
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engaging with it and if they're not then
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you just repeat the process and test
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another product but this is the type of
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store that I want you guys to build a
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simple one product clean branded store
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that you can use to swap out and Test
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new products this outperforms anything
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else the theme that they're using to do
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this is called the shrine theme and I
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have a link for that theme as well Down
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Below in the description just taking one
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last look at this product page I want to
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highlight one last thing and is that
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they keep it super clean and simple they
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put the main benefits of the product
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they have the bundle options they have
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the main selling point of removing all
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language barriers and then they have one
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gift down below and then it's straight
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to the reviews long gone are the days of
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these product pages that are super long
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and super drawn out they work for some
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products but for the majority of Drop
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Shipping products this right here is all
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you need so I wanted to show this as an
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example because it's absolutely crushing
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in fact let me show you how much these
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guys are bringing in every single day so
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as you can see in the last week this
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store generated over
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$90,000 using the exact strategy that I
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share with you guys in this video now
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you guys have the two most important
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pieces a product and a store but to
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really execute on this plan you need to
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learn how to run ads so I want to break
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down now a simple ad strategy that you
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can use even if you have a low budget as
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I said before Tik Tok ads got way harder
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with the introduction of Tik Tok shop
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and I really believe that Facebook ads
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are hotter than ever before because you
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can take these Tik Tok shop and Tik Tok
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ads products and bring them over to that
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platform the most important thing to
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capitalize on this opportunity is having
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a great video ad and in the past it used
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to be really hard to go out and find the
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footage for these ads but with Tik Tok
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shop all these creators are now trying
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and fighting to get a piece of the pie
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so for a product like these earbuds
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there are literally thousands and
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thousands of videos that you can go out
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and repurpose and use for your Facebook
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ads now disclaimer if you use other
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people's videos you are putting yourself
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at serious risk but when it comes to
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just testing a product it's not a bad
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strategy and it's the most efficient way
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to test products very quickly what you
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want to do is use other people's videos
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to get the product started but once you
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find a video that's working you recreate
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it yourself that way you have your own
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piece of content and you're protected
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from any issues with any creators that's
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exactly what I did with the Sleep bend
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over and over again and it worked and by
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the end of my career with that business
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I had a bunch of custom content but I
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started in the beginning just by using
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other content that was already out there
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and when we look at these guys that we
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just looked at before I mean I'm not
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saying it's the best thing ever but
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they're literally just running footage
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of other people's Tik Tok Shop videos
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like they're spamming all the Tik Tok
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Shop videos that they can this is cool
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they're crushing it they're making 90k a
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week but for them to take that next step
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forward now they should start recreating
00:12:11
these videos sending it to other
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creators but for now this is all you
00:12:14
need to get started with testing is just
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using these Tik Tok Shop videos now how
00:12:19
should you set up your actual ad
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campaigns once you found a product and
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got five to 10 of the top performing
00:12:24
videos from Tik Tok shop we need to set
00:12:26
up a Facebook ads campaign like I said
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before the only thing that really
00:12:30
matters is your product your website and
00:12:33
your video ad so keep your Facebook ad
00:12:35
campaigns super simple when you're
00:12:38
testing I recommend you guys just use
00:12:40
one campaign with one ad group with a
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broad targeting option related to your
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industry and put all of your creatives
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all of your videos inside of that one ad
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group and you can start this out with a
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budget of 20 to $50 a day depending on
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how much money you got and after a day
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or two you're going to be able to tell
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if this product is a winner or loser
00:12:59
based on the initial data of the ads now
00:13:02
what's important is that you're able to
00:13:04
read that data and figure out where you
00:13:07
went wrong and where you can improve if
00:13:09
nobody's clicking on your ad well that
00:13:10
means that your video sucks or your ad
00:13:13
copy is not engaging enough to get them
00:13:15
to come through and click are people
00:13:17
clicking but not buying well that means
00:13:19
that your website needs a lot of work
00:13:20
and maybe the offer needs to be improved
00:13:23
are people doing nothing well that means
00:13:25
that you need to rewatch this video no
00:13:26
I'm just kidding but look if it fails
00:13:29
you need to make sure you analyze your
00:13:31
product and your campaign and figure out
00:13:33
exactly where you went wrong otherwise
00:13:35
this whole product testing thing
00:13:37
basically just feels like a slot machine
00:13:39
if you can spend money on ads and read
00:13:41
the data it's actually pretty good
00:13:43
because you're buying this data and in
00:13:45
my opinion it's the fastest way to learn
00:13:48
and if your product succeeds if you
00:13:50
start getting sales on the first couple
00:13:52
of days well there's a chance that you
00:13:54
might have just found that product that
00:13:55
changes your life it sounds dramatic
00:13:58
guys but when I say that one product can
00:14:01
change your life I genuinely mean it
00:14:03
because it happened for me and so many
00:14:06
other people that I've known over the
00:14:07
last couple of years so for you guys out
00:14:10
there when you're going through this
00:14:11
process of testing products just stick
00:14:13
with it long enough because when you do
00:14:15
find that one product everything is
00:14:17
going to pay off but today I think this
00:14:21
might be the last Drop Shipping video
00:14:24
you guys ever see from me it's not that
00:14:26
I have any issues with Drop Shipping
00:14:28
it's just that it's not what I do
00:14:30
anymore and even though you guys keep
00:14:32
asking for it it's not the thing that I
00:14:34
want this channel to be focused on for
00:14:36
the future I have a lot of things
00:14:38
planned that I'm excited to share with
00:14:40
you guys and I appreciate you guys
00:14:42
enjoying these Drop Shipping videos over
00:14:44
the last couple years I hope that they
00:14:46
helped you in any way and if I ever see
00:14:49
you guys or if you ever get a chance let
00:14:51
me know how your stores are going but
00:14:53
with that being said if you've stuck
00:14:55
around since the OG Drop Shipping days I
00:14:57
say a big thank you and I really
00:14:59
appreciate you and yeah the best has yet
00:15:02
to come for this channel so I'll see you
00:15:04
guys in the next one
