Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU

00:17:53
https://www.youtube.com/watch?v=nAwjeu4Y5h4

Resumen

TLDRGerald Sousa, co-founder of Blue Dogs Barbecue in Toronto, discusses his journey in establishing the restaurant brand and the role of social media. Opening in 2009, he highlights how a strong brand identity, defined as a unique and consistent offering, is essential. Sousa emphasizes the dual importance of managing community relationships and maintaining engagement to foster brand loyalty. He recounts his experience using social media platforms like Twitter and Facebook to create vibrant interactions with the community, sharing examples such as the 'free stuff calendar' to maintain customer interest and participation. The impact of social media is underscored through a viral moment when One Direction visited the restaurant, showcasing the global reach and influence of engaging actively on such platforms. Sousa encourages leveraging these digital tools to connect globally, citing their role in revolutionary movements and community engagement. He concludes with the importance of sticking to core brand values while utilizing social media to enhance visibility and opportunities.

Para llevar

  • 🎸 Gerald Sousa co-founded Blue Dogs Barbecue, a BBQ and blues restaurant, in Toronto.
  • 📈 Brand identity is crucial for business success, providing a competitive advantage.
  • 🤝 Community management and engagement are vital in building a brand.
  • 🐦 Social media, especially Twitter, plays a key role in promoting and maintaining brands.
  • 🇬🇧 One Direction's tweet about the restaurant highlighted social media's global impact.
  • 📱 The real-time connectivity of social media brings vast opportunities.
  • ⚠️ A strong brand identity should be maintained without dilution.
  • 🎁 Use creative strategies like free giveaways to engage with the community.
  • 🚀 Social media can help in reaching global audiences with ease.
  • 🎤 Ensure every consumer interaction is positive to maintain brand reputation.

Cronología

  • 00:00:00 - 00:05:00

    Gerald Sousa discusses his journey of opening Blue Dog's barbecue in Toronto with his friend Sean Smith in 2009. He highlights the importance of brand building both online and offline and explains the concept of brand as a unique identifier distinguishing one seller from another. He emphasizes that every interaction with the brand, including employees and consumers, contributes to defining it. Sousa talks about brand equity being the reliable and consistent transactions that build consumer loyalty through expected and received experiences. Using Coca-Cola as an example, he stresses the importance of brand consistency as a competitive advantage.

  • 00:05:00 - 00:10:00

    Sousa introduces Twitter as a powerful component of social media that has transformed global communication with its 500 million active users and 340 million daily messages. He emphasizes the real-time and globally accessible nature of social media, highlighting its profound impact even on traditional media like television. Sous vide recounts how social media enabled President Obama to connect quickly with supporters during an election. He attributes the pervasive presence of Twitter to smartphones, which have facilitated unprecedented global communication. Sousa began leveraging social media for Blue Dog's by launching Twitter and Facebook accounts, enhancing brand engagement and community interaction.

  • 00:10:00 - 00:17:53

    In concluding his talk, Sousa underlines engagement and community management as central to building brand relations through social media. Contrasting old marketing approaches, he introduces a 'free stuff calendar' as a creative way to attract customers and reinforce brand identity. Sousa highlights a notable social media event when One Direction visited his restaurant, boosting its global exposure through tweets. This event illustrated the potential reach and power of social media, as his brand trended worldwide across multiple cities. Sousa closes by acknowledging the revolutionary capabilities of social media, urging the audience to consider what else can be achieved with global connectivity in the palm of their hands.

Mapa mental

Vídeo de preguntas y respuestas

  • Who is Gerald Sousa?

    Gerald Sousa is the co-founder of Blue Dogs Barbecue and a social media consultant.

  • What is the significance of brand according to the talk?

    Brand is a distinct identity that builds consumer loyalty and defines a company.

  • How did social media impact Blue Dogs Barbecue?

    Social media helped increase brand visibility and connect with a global audience.

  • What are the key principles of online brand building mentioned?

    Community management and engagement are key principles in brand building.

  • How did Gerald Sousa use Twitter for Blue Dogs Barbecue?

    Gerald Sousa used Twitter for community engagement and to promote brand awareness.

  • What role did social media play in the One Direction incident at Blue Dogs?

    Social media allowed the incident to trend globally, boosting the restaurant's visibility.

  • What is the long-term impact of a strong brand as discussed in the talk?

    A strong brand can lead to new opportunities and revenue streams.

  • What is an example of a social media strategy used by Blue Dogs?

    Blue Dogs used a 'free stuff calendar' on social media to engage customers.

  • What does Gerald Sousa emphasize about brand identity?

    He emphasizes maintaining a clear and focused brand identity without deviating.

  • What was Gerald Sousa's surprising experience related to social media?

    His restaurant was mentioned and trended internationally after a visit from One Direction.

Ver más resúmenes de vídeos

Obtén acceso instantáneo a resúmenes gratuitos de vídeos de YouTube gracias a la IA.
Subtítulos
en
Desplazamiento automático:
  • 00:00:04
    hello my name is Gerald Sousa I am the
  • 00:00:08
    co-founder of a barbecue and blues
  • 00:00:10
    restaurant here in Toronto called Blue
  • 00:00:13
    Dogs barbecue I'm Austin thank you very
  • 00:00:16
    much
  • 00:00:16
    I'm also a social media consultant and I
  • 00:00:19
    teach marketing across the street here
  • 00:00:21
    at Ryerson University what I'd like to
  • 00:00:24
    do today is stay with the theme of the
  • 00:00:27
    TEDx talk and tell you a little bit
  • 00:00:30
    about the most I guess incredible jump
  • 00:00:34
    that I took in life and opening a
  • 00:00:38
    barbecue and blues restaurant with my
  • 00:00:40
    good friend chef and business partner
  • 00:00:42
    Sean Smith so in 2009 we opened our
  • 00:00:46
    first location on King Street and since
  • 00:00:49
    then it's been quite an adventure so
  • 00:00:52
    what I'd like to do today is share some
  • 00:00:54
    of that story with you almost as a case
  • 00:00:57
    study and tell you my experience of
  • 00:00:59
    building brand both online and off and
  • 00:01:03
    the power of social media so let's start
  • 00:01:06
    at the top what is brand brand is a name
  • 00:01:11
    term design symbol or any other feature
  • 00:01:13
    that identifies one sellers good or
  • 00:01:16
    service as distinct from that of other
  • 00:01:18
    sellers straight from any marketing
  • 00:01:21
    textbook and the American Marketing
  • 00:01:23
    Association the term brand actually
  • 00:01:25
    comes from cattle farmers who used to
  • 00:01:28
    brand their animals again to keep their
  • 00:01:30
    animals distinct from the animals of
  • 00:01:33
    other farmers you know it's funny I
  • 00:01:36
    often tell people that that lue dogs is
  • 00:01:39
    my firstborn and what's funny about that
  • 00:01:41
    is I'm not joking
  • 00:01:43
    lue dogs the DNA of lue dogs of what lue
  • 00:01:47
    dogs is today actually comes from the
  • 00:01:49
    best parts of my personality and skills
  • 00:01:52
    combined with the best parts of my
  • 00:01:54
    partner Shawn's personality and skills
  • 00:01:56
    and from that moment every employee we
  • 00:02:00
    hire every consumer that comes in every
  • 00:02:02
    experience or memory that's created in
  • 00:02:05
    and around the lue dogs brand builds on
  • 00:02:08
    that brand to define who it is
  • 00:02:10
    what is lue dogs how is lue dogs
  • 00:02:13
    received by the community at large
  • 00:02:17
    so brand equity is the reliability and
  • 00:02:22
    consistent transactions that occur
  • 00:02:25
    between a company and their consumers
  • 00:02:28
    and that consistent transaction ends up
  • 00:02:31
    building loyalty with the consumer
  • 00:02:34
    because it's a comfort that the consumer
  • 00:02:36
    knows what to expect and then gets what
  • 00:02:39
    they expect and that builds positive
  • 00:02:42
    word-of-mouth and ultimately a
  • 00:02:43
    relationship a relationship between the
  • 00:02:47
    consumer and the brand so this is a
  • 00:02:50
    global brand that we're all familiar
  • 00:02:51
    with and again the reason this brand
  • 00:02:54
    exists is because it's consistent and
  • 00:02:57
    reliable and it gives you that comfort
  • 00:02:59
    in knowing that when you go to buy a
  • 00:03:01
    coca-cola whether you're in China
  • 00:03:03
    Australia or Canada you're going to get
  • 00:03:06
    a coca-cola whether it's a convenience
  • 00:03:07
    store a vending machine or a restaurant
  • 00:03:10
    Coca Cola's coca-cola and it's that
  • 00:03:13
    consistency that allows the consumer the
  • 00:03:16
    comfort in building a brand building a
  • 00:03:19
    relationship with that brand so
  • 00:03:21
    obviously that's the what I'm should the
  • 00:03:23
    focus or the goal of what I'm trying to
  • 00:03:25
    do with leuh dogs and give people a
  • 00:03:27
    consistent understanding as to what we
  • 00:03:29
    are and who we are so the brand is the
  • 00:03:32
    primary source of competitive advantage
  • 00:03:34
    the brand is also your primary asset to
  • 00:03:37
    manage you must protect the brand I come
  • 00:03:43
    from a an East Indian family and I can't
  • 00:03:46
    tell you how many times my parents have
  • 00:03:48
    said to me Darryl you should sell
  • 00:03:50
    samosas
  • 00:03:51
    everyone loves samosas you should sell
  • 00:03:53
    samosas and they're right samosas are
  • 00:03:58
    delicious but once you define your brand
  • 00:04:01
    once you understand who you are you have
  • 00:04:04
    to resist the urge of the temptation to
  • 00:04:06
    try to become all things to all people
  • 00:04:08
    once you know who you are you also know
  • 00:04:11
    who you're not and we are not the
  • 00:04:13
    restaurant that sells samosas nothing
  • 00:04:15
    against samosas
  • 00:04:17
    because brand is what others say about
  • 00:04:19
    you when you leave the room so the only
  • 00:04:22
    control that you could possibly have is
  • 00:04:24
    to make sure that every single consumer
  • 00:04:27
    gets a consent
  • 00:04:29
    stint and positive interaction with your
  • 00:04:31
    brand when you're not around so that the
  • 00:04:34
    message or the understanding is
  • 00:04:36
    consistent so opening a restaurant in
  • 00:04:41
    2009 small business owner over the past
  • 00:04:44
    four years we've seen an incredible
  • 00:04:46
    growth in social media and that's had a
  • 00:04:48
    huge impact on my world and and I guess
  • 00:04:51
    what my job is today so I didn't know
  • 00:04:54
    much about social media I didn't well it
  • 00:04:57
    was new so there was really nothing to
  • 00:04:58
    know
  • 00:05:00
    but the bird kept popping up what was
  • 00:05:02
    this bird this bird is an app called
  • 00:05:05
    Twitter so Twitter is a one app in a
  • 00:05:09
    suite of social media apps that allows
  • 00:05:13
    you to communicate in 140 characters or
  • 00:05:16
    less short text messages with other
  • 00:05:18
    people that choose to be part of your
  • 00:05:21
    audience that choose to be part of your
  • 00:05:23
    community this app today six years later
  • 00:05:28
    has 500 million active users and 340
  • 00:05:32
    million tweets or messages per day what
  • 00:05:37
    is social media social media is the
  • 00:05:41
    real-time connectedness real-time
  • 00:05:44
    connectedness and what's amazing about
  • 00:05:46
    social media it's a local or even a
  • 00:05:48
    personal focus with a global reach
  • 00:05:52
    that's something that's never been
  • 00:05:54
    possible before it's impacted all of our
  • 00:05:58
    lives even the traditional media like
  • 00:06:00
    the television has been impacted by
  • 00:06:02
    social media today seventy five percent
  • 00:06:04
    of people that watch TV have a social
  • 00:06:07
    media capable device within arm's reach
  • 00:06:09
    it allows them to become part of a
  • 00:06:11
    larger conversation and it enriches the
  • 00:06:13
    viewing experience this bird pops up
  • 00:06:17
    everywhere friendly little bird so in
  • 00:06:20
    the u.s. 31 million election-related
  • 00:06:24
    tweets were exchanged two weeks ago
  • 00:06:26
    during the election including this one
  • 00:06:29
    President Obama himself was able to give
  • 00:06:33
    a direct thank you to every one of his
  • 00:06:35
    followers everyone on this community
  • 00:06:37
    everyone that supported him along the
  • 00:06:39
    he was a lot he was able to with minimal
  • 00:06:43
    time and from the palm of his hand give
  • 00:06:46
    a direct thank you to each one of them
  • 00:06:47
    now that's something that again without
  • 00:06:50
    social media was never possible before
  • 00:06:53
    was never even imaginable before so what
  • 00:06:56
    was it what is it that makes this bird
  • 00:06:58
    so ubiquitous in our society we're not
  • 00:07:01
    all sitting at the desk on our laptops
  • 00:07:03
    waiting for tweets to come in you know
  • 00:07:05
    it's just it but for some reason this
  • 00:07:07
    bird is everywhere and the reason is
  • 00:07:09
    this technology here this old telephone
  • 00:07:12
    this telephone has evolved into this
  • 00:07:17
    smartphone affectionately known as our
  • 00:07:20
    CrackBerry
  • 00:07:21
    so our CrackBerry has now become
  • 00:07:25
    smartphones smartphones like this and
  • 00:07:28
    smart phones like this this has been an
  • 00:07:33
    incredible journey for social media and
  • 00:07:35
    for the globe and every every citizen on
  • 00:07:38
    the globe this friendly little tool that
  • 00:07:41
    allows people to exchange messages with
  • 00:07:43
    their friends and their community to
  • 00:07:44
    tell each other what you eat for lunch
  • 00:07:46
    and that you're going to the gym and
  • 00:07:48
    that the public transit is delayed can
  • 00:07:51
    now more accurately be represented like
  • 00:07:53
    this
  • 00:07:54
    in 2012 the ability to communicate in
  • 00:07:58
    real-time the ability to connect with
  • 00:08:01
    the masses has mobilized the people in
  • 00:08:04
    the Occupy movements across the world it
  • 00:08:06
    had full revolutions in the Middle East
  • 00:08:09
    there's a hacktivist group called
  • 00:08:11
    Anonymous that's able to mobilize and
  • 00:08:14
    organize their masses through the power
  • 00:08:17
    of social media it's real-time
  • 00:08:19
    its global reaching and it's free it's a
  • 00:08:24
    free technology that's available to all
  • 00:08:26
    of us
  • 00:08:27
    so you ask my friends every single one
  • 00:08:29
    of us in the palm of our hands where can
  • 00:08:32
    it work connected we're connected and
  • 00:08:35
    were armed we're armed with the
  • 00:08:36
    community we're armed with communication
  • 00:08:39
    we're armed with real-time communication
  • 00:08:41
    and once again this is free this has
  • 00:08:44
    never been available before in history
  • 00:08:48
    of mankind
  • 00:08:49
    and this is fundamentally changing our
  • 00:08:51
    planet so back at the barbecue
  • 00:08:54
    restaurant
  • 00:08:54
    I opened a couple Twitter accounts aloo
  • 00:08:57
    dogs Twitter account some Facebook
  • 00:08:58
    accounts and even a YouTube channel
  • 00:09:00
    called Luo dogs Luo tube so armed with a
  • 00:09:05
    with an understanding the brand and the
  • 00:09:07
    concept of social media now what is
  • 00:09:10
    building brand online and off the two
  • 00:09:13
    principles that that were kind of
  • 00:09:15
    pervasive in my experience is one is
  • 00:09:17
    community management community
  • 00:09:19
    management okay what does that open a
  • 00:09:22
    community bar open another community bar
  • 00:09:24
    right here at Ryerson support the or
  • 00:09:27
    invite the community in to share
  • 00:09:29
    experiences good times and celebrations
  • 00:09:34
    support our local community center which
  • 00:09:36
    is this beautiful building right here
  • 00:09:38
    support the local hockey team support
  • 00:09:40
    the varsity sports here at Ryerson
  • 00:09:42
    University so now that I've engaged the
  • 00:09:44
    community and built a community around
  • 00:09:46
    the Luo dog's home the next principle is
  • 00:09:51
    the most powerful and what is only
  • 00:09:53
    possible through social media and that
  • 00:09:54
    is the term engagement engagement allows
  • 00:09:58
    you to literally engage with each and
  • 00:10:02
    every individual in that community
  • 00:10:05
    otherwise known as your target market
  • 00:10:07
    this was the traditional approach to
  • 00:10:09
    marketing obnoxious one-directional
  • 00:10:14
    intrusive and this is now possible with
  • 00:10:17
    social media obviously a more you know
  • 00:10:22
    friendly approach a more effective
  • 00:10:24
    approach in building the relationship
  • 00:10:26
    with the consumer which is the important
  • 00:10:29
    part of a building brand this was the
  • 00:10:31
    marketing process before social media to
  • 00:10:34
    go from an idea through design and
  • 00:10:38
    production and distribution to deliver a
  • 00:10:41
    message to your community now social
  • 00:10:43
    media allows us to communicate like this
  • 00:10:45
    it's a direct link to your consumers one
  • 00:10:50
    of the things I did at Luo dogs was
  • 00:10:53
    launched a free stuff calendar and what
  • 00:10:56
    this is is I give away something for
  • 00:10:58
    free food for free every single day and
  • 00:11:02
    you have to follow me on Twitter or
  • 00:11:03
    Facebook to figure out what it is you
  • 00:11:06
    need to do to qualify for the free food
  • 00:11:08
    so for example on Tuesday April the 26th
  • 00:11:11
    I gave away a free pound of slow smoked
  • 00:11:14
    dry rub chicken wings to the first
  • 00:11:16
    person to come in to the to the bar and
  • 00:11:19
    sing and do the chicken dance it was my
  • 00:11:23
    way of extending the brand and engaging
  • 00:11:27
    with the community once you have a
  • 00:11:30
    well-defined brand and you have social
  • 00:11:33
    media infrastructure at your disposal
  • 00:11:36
    focus you must focus on the brand that
  • 00:11:39
    you defined so the brand that we defined
  • 00:11:41
    was was quite simple @lu dogs is good
  • 00:11:44
    food good music good people and good
  • 00:11:49
    times that's our brand that's how we're
  • 00:11:52
    defined that's what I focus on every day
  • 00:11:55
    even the nonprofit agencies and the
  • 00:11:58
    partnerships that I have in place today
  • 00:11:59
    are aligned with the brand which are
  • 00:12:02
    back to the DNA thing aligned with
  • 00:12:05
    what's important to me what's important
  • 00:12:07
    to me is given the youth sports and
  • 00:12:10
    music to allow them to invest built
  • 00:12:14
    character learn something new and stay
  • 00:12:17
    out of trouble and this is part of the
  • 00:12:20
    Lou Dawgs brand in these partnerships if
  • 00:12:23
    you build the brand and you use the
  • 00:12:28
    social media infrastructure the doors of
  • 00:12:30
    opportunity that will open will blow you
  • 00:12:32
    away I would never have been able to
  • 00:12:35
    cater the Bluejays Clubhouse before
  • 00:12:37
    social media I would never have been
  • 00:12:39
    able to meet some of the players and
  • 00:12:40
    become friends with them I would never
  • 00:12:42
    have been able to cater the George
  • 00:12:43
    Stroumboulopoulos den all of these
  • 00:12:56
    opportunities happened because I had a
  • 00:12:59
    well-defined brand and the power of
  • 00:13:01
    social media at my fingertips now I know
  • 00:13:03
    all the all the serious business guys in
  • 00:13:05
    the back of the room here are saying
  • 00:13:06
    well what's the what's the what's the
  • 00:13:08
    impact to the bottom line what's the
  • 00:13:10
    bottom line I'll tell you quickly that
  • 00:13:12
    the blue and the red lines are 2009
  • 00:13:14
    ten before I took social media seriously
  • 00:13:17
    and the Green Line is the results after
  • 00:13:19
    social media was rollin with a
  • 00:13:22
    well-defined brand and social media you
  • 00:13:25
    can explore brand extensions so we have
  • 00:13:30
    a smoke level southern tea with our
  • 00:13:31
    friends at Jack Daniels blue dogs lager
  • 00:13:34
    and some barbecue sauce these are all
  • 00:13:36
    potential streams for additional revenue
  • 00:13:38
    in the future with distribution into
  • 00:13:40
    grocery stores and anything else we can
  • 00:13:41
    get involved in so one of the most
  • 00:13:44
    incredible experiences in my brand and
  • 00:13:47
    social media experience was also show
  • 00:13:50
    I'll show you a video right now and
  • 00:13:51
    we'll go from there oh we're not only
  • 00:13:54
    training in Canada we're trending
  • 00:13:56
    worldwide Wednesday on MuchMusic yes the
  • 00:14:01
    hashtag poutine routine yeah I explained
  • 00:14:05
    that one Phoebe well yes the the night
  • 00:14:07
    before one direction Victor mush put his
  • 00:14:09
    show at the ACC and Louie and Harry from
  • 00:14:12
    one direction went down to restaurant
  • 00:14:15
    that we like to call Lou dogs for some
  • 00:14:17
    poutine get some poutine for the first
  • 00:14:19
    time the guys tweeted out when they were
  • 00:14:21
    there check this out given props to Lou
  • 00:14:24
    dogs talk about if everyone wants to
  • 00:14:27
    anyone wants to eat in Toronto go to loo
  • 00:14:29
    dogs very good brownie and obviously the
  • 00:14:31
    poutine was awesome and since then this
  • 00:14:35
    restaurant has been getting so many
  • 00:14:36
    admission oh and we've actually got
  • 00:14:38
    Darrell here the owner heard Darrell
  • 00:14:40
    what the hell what's not too much you
  • 00:14:42
    got a rocky wood oh it's been crazy I
  • 00:14:44
    mean it's crazy but the story here is
  • 00:14:47
    the power of social media all right
  • 00:14:50
    so in all my years as the guitar is
  • 00:14:54
    growing up in bands and one on I never
  • 00:14:56
    thought that my first MuchMusic
  • 00:14:58
    interview would have to do with a boy
  • 00:15:00
    band so what happened here what happened
  • 00:15:04
    here there's a radio radio host here in
  • 00:15:07
    the city named mad dog and he had an
  • 00:15:10
    interview booked with the One Direction
  • 00:15:11
    guys on Monday
  • 00:15:13
    on Saturday he happened to be in for
  • 00:15:15
    brunch and you know we're engaging and
  • 00:15:18
    he sent some some funny pictures of you
  • 00:15:21
    know I'm self eating ribs etc etc and
  • 00:15:24
    the guys from one direction must have
  • 00:15:27
    been following Mad Dog because on Sunday
  • 00:15:29
    after their concert a CC they stroll
  • 00:15:32
    into our restaurant they knew where it
  • 00:15:33
    was and they eat and they had our pulled
  • 00:15:37
    pork poutine otherwise called our lutein
  • 00:15:39
    which on our menu is described as ain't
  • 00:15:42
    no routine poutine so they have the
  • 00:15:45
    lutein they have the brownies they as
  • 00:15:47
    they left they tweeted about the brownie
  • 00:15:50
    and the lutein and they used the term
  • 00:15:53
    ain't no routine poutine now the this
  • 00:15:57
    demographic called the Directioners took
  • 00:16:00
    over now keep in mind this is the
  • 00:16:03
    demographic that's literally born with
  • 00:16:06
    smartphones in their hands so these guys
  • 00:16:08
    are social media ninjas they were
  • 00:16:10
    tweeting and retweeting and tweeting and
  • 00:16:12
    this poutine routine thing routine
  • 00:16:15
    poutine stuck before you knew it Lou
  • 00:16:17
    dogs BBQ is trending in Toronto do dogs
  • 00:16:20
    barbecue is trending in Canada ludos
  • 00:16:23
    barbecue is trending in the United
  • 00:16:24
    Kingdom Doug's barbecue trending in
  • 00:16:27
    Sydney Australia in Melbourne Australia
  • 00:16:29
    the whole continent of Australia New
  • 00:16:32
    Zealand and bonus Ares I don't even
  • 00:16:36
    speak Spanish I mean it was an
  • 00:16:39
    incredible adventure we were even
  • 00:16:41
    featured in a One Direction fan magazine
  • 00:16:45
    that a friend bought in Australia and
  • 00:16:47
    took a picture of impulsive to my
  • 00:16:48
    facebook wall it was the most incredible
  • 00:16:51
    experience because for me watching my
  • 00:16:54
    phone be alerted with all these
  • 00:16:57
    incredible texts and tweets and whatever
  • 00:17:00
    what was fascinating to me is I the some
  • 00:17:03
    of the tweets that I got it was like
  • 00:17:04
    watching a toddler learn how to walk
  • 00:17:08
    some of the tweets I got were
  • 00:17:09
    Directioners we did it
  • 00:17:11
    we're training globally we did it we are
  • 00:17:15
    we have made a difference we have been
  • 00:17:17
    able to connect globally this
  • 00:17:19
    demographic literally found their global
  • 00:17:23
    connected real-time voice that would
  • 00:17:26
    never have been possible before
  • 00:17:29
    the infrastructure of social media which
  • 00:17:31
    is in each one of our palms and that's
  • 00:17:33
    the power and that's what I'd like to
  • 00:17:35
    leave you with today is just the thought
  • 00:17:37
    that
  • 00:17:38
    now that we're armed with a real-time
  • 00:17:40
    connection to a global community what
  • 00:17:43
    else are we able to achieve thank you
  • 00:17:46
    very much I'm Gerald as soon as I enjoy
  • 00:17:47
    their staff
Etiquetas
  • Gerald Sousa
  • Blue Dogs Barbecue
  • Brand Building
  • Social Media
  • Engagement
  • Community Management
  • One Direction
  • Twitter
  • Brand Identity
  • Global Reach