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so therefore today our agenda is to
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give you a program overview of the
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introductions to js 2930
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bachelor of arts on in business
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administration's global entertainment
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business
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and to entertain global entertainment so
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what i'm going to do is i'm going to
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give you a very brief overview of the
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marketing mind i will talk a little bit
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on the program structure and then i will
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also introduce to you what are the
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experimental learning opportunities
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available ahead campus facilities as
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well as the admission requirement and
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i'm pretty sure you will be very
00:00:40
exciting to hear about our portfolio
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submissions guideline as well so that
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you can get much prepared to prepare
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your portfolio
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at the end of the sessions there will be
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questions q and a sections and then we
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also have colleagues from the admissions
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office to answer any questions that you
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may have
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the reasons why we develop this program
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is we
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see a market demand and then we would
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like to respond to the market demand in
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arts culture creative and entertainment
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industry
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now as you can see in recent very recent
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years i'm pretty sure you have been to
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the west carolina cultural district you
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have been to tycoon you might have not
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yet been to the amplis or other similar
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initiatives around the world
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we know that there has been an
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increasing demand for programs like this
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because we need special talents who's
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been able to integrate arts and business
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together
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and then to respond to the needs in this
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sector
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if you look at refer to the budget 2022
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and 23 just released this week you will
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realize that the government is strongly
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recognized the increasing need of
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thailand as well you have seen to
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allocate 42 million for organizing hong
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kong performing arts market
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that has 20 million being allocated to
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the popularizations of arts and then
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they also inject hundred millions um on
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into cantonese opera developments under
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arts and culture
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so they are increasing demand and we
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also see because of this increasing
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demand we need in the future what do we
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need or who do we need now global
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entertainment business we need
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specialists and these specialists may be
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something that interests you
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will be able to perform a wide range of
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duties including for example facilitate
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content development now you may not be
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you may not be
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or involved in hands-on development but
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with your business savviness with your
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management skills you'll be able to
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effectively support and facilitate some
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content generation
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now in any kind of business of course we
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need finance we need budgeting we also
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need fundraising in order to sustain the
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business model
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and because this involves a creative
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work we therefore need regulations we
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need to understand what is trademark we
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need to understand what is intellectual
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property we need to understand how to do
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licensing
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and because this is creative work we are
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all not so circulating or distributing
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not only in the local context we are
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also thinking about the regional market
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as well as the global market so
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distributions and circulations so these
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are the keys
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for the creative work to get to the
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general public
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we need marketing ideas we need digital
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marketing ideas we need promotional
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strategies you definitely need
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management skill set as well as how do
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you manage a project or the oversee the
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daily operations of the entire business
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and of course ultimately we need
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consumer insights to understand how do
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we develop audience how do we develop
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them how do we sustain them and build
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certain kinds of loyalty
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we also need specialists who are able to
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do some public education community
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programs and most importantly with the
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technology advancement we also need
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people who will be able to champion the
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very fast evolving new forms of audience
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engagement and these are what we need
00:04:02
and that is also the reasons why we
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developed this transducer
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program
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in nurturing talents
00:04:09
in and global entertainment business
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now what is different from this degree
00:04:14
to a traditional ordinary degree is that
00:04:17
we no longer
00:04:19
see
00:04:20
that a single disciplinary is enough to
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nurture talents in this area
00:04:27
we would like to cultivate our students
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who is able to take a holistic point of
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view who will be able to take a
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transdisciplinary initiative as well as
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approaches to in to meet this demand so
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i'll give you an example for example
00:04:42
have you ever think about
00:04:44
integrating arts and business
00:04:47
in retail environment we've been
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shopping
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um many times okay have you ever thought
00:04:53
about how do we integrate arts as was in
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business in the retail environment
00:04:59
have you also thinking about for all
00:05:01
these content generations we watch film
00:05:04
we listen to music
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we see theaters we go to museum have you
00:05:09
ever thought about how do we use big
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data data analytics okay how do we use a
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data analysis to support this kind of
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content generation
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have you ever thought about if you have
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an ido if you have a singers you have a
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favorite singers you have a favorite
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artist do you think consumer insights
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will help you to better manage their
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portfolio and better manage the
00:05:30
development of these artists or these
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singers
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now if these are the things that you
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interest you and this is the program for
00:05:37
you because we'll be we'll be nurturing
00:05:39
talents
00:05:40
so able to combine a different
00:05:42
discipline all together and to work in
00:05:45
the future to prepare them to to take a
00:05:48
job in the industry film industry
00:05:51
tv music theater
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advertising media gaming museum
00:05:56
arts culture events performance both
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online and offline
00:06:02
just last month we have a local media
00:06:04
who report gave this a news report on
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our program and especially saying that
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one of the exciting components is to
00:06:11
it's on artist management
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but i wanted to say that this program is
00:06:15
not only to
00:06:17
nurture talents in attendance management
00:06:20
indeed we take an approach to cultivate
00:06:23
our students into multi-perspective
00:06:25
now i would like to take some time to go
00:06:27
through with you the program structure
00:06:29
in year one and year two we especially
00:06:32
would like to our students to learn some
00:06:34
programs specific core courses
00:06:38
now in year one you will be doing some
00:06:41
um university course courses and general
00:06:43
education courses and that there will be
00:06:45
two
00:06:46
um
00:06:47
courses especially designed for our
00:06:50
global entertainment business students
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first of all we like to cultivate
00:06:54
creativity i think
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creativity is the fundamental is the key
00:07:00
to succeed in the global entertainment
00:07:02
business or arts and culture performing
00:07:04
sector
00:07:05
we will also like to cultivate our
00:07:07
students um to give them a basic
00:07:09
understanding of business as well as
00:07:11
entrepreneurship
00:07:13
right that will get you expose to um
00:07:16
some courses is a transdisciplinary
00:07:18
courses working with students from other
00:07:21
transdisciplinary programs in tackling
00:07:23
some global challenges
00:07:25
so you'll be inspired to think about
00:07:27
recommendations in social innovations
00:07:30
and this is your year one
00:07:32
and year two you will continue doing
00:07:34
some university core and general
00:07:36
education courses as is like other
00:07:38
students but specifically we would like
00:07:41
to cultivate our students in certain
00:07:44
aspects
00:07:45
both taking from the arts point of view
00:07:48
as well as from business and technology
00:07:51
so how do we do that now this is a
00:07:53
global entertainment business program we
00:07:55
definitely need to know the impact of
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globalization
00:07:59
and you need to develop certain kind of
00:08:01
cultural sensitivity in order to work in
00:08:04
a global
00:08:05
arena in a global marketplace
00:08:08
we also would like to encourage our
00:08:09
students to be entrepreneur you don't
00:08:12
necessarily have to be an entrepreneur
00:08:14
to open a scholar but you can have
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develop an entrepreneurial mindset
00:08:19
to champion the changing form of the
00:08:22
existing business
00:08:24
you definitely need to as i said just
00:08:25
now we need to know ip trademark
00:08:27
licensing so entertainment law
00:08:29
is definitely something that you you
00:08:31
will get
00:08:32
you will get into
00:08:34
we also need to know about ethics
00:08:36
something which are legal but whether or
00:08:39
not you are making an ethical business
00:08:41
decision
00:08:42
we've been talking about blockchain
00:08:44
fintech cryptocurrency how are they
00:08:47
impacting the entertainment industry and
00:08:49
how are you going to use these tools in
00:08:52
your and in the entertainment business
00:08:56
and eventually as i said just now
00:08:57
consumer insights data analytics are
00:08:59
something that is very going to be very
00:09:01
important okay in the future and these
00:09:04
are the subjects that we would like our
00:09:06
students to learn in year two
00:09:10
so year one and year two are more a
00:09:12
structural a more structural um
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structure
00:09:16
in year two you will also go into
00:09:19
individual advising individual advising
00:09:22
thinking about how do you plan your year
00:09:24
three and year four
00:09:26
because in year three and year four you
00:09:28
will then have a wide range of
00:09:30
elective courses that you will have you
00:09:32
will choose based on your own interests
00:09:36
okay so let me go through with you what
00:09:38
are they
00:09:39
now as i said just now in the year one
00:09:42
you will have transdisciplinary courses
00:09:44
working with other students from other
00:09:46
transdisciplinary program
00:09:48
in year two those are the course name
00:09:51
that you can refer to
00:09:53
you can also refer to our website
00:09:55
because everything are actually there in
00:09:57
the website as well
00:09:59
and then there will be exponential
00:10:01
learning courses in year three
00:10:05
now in year two and year two um year
00:10:07
three and year four onwards you will
00:10:09
have a lot of elective choices all right
00:10:12
there will be program elective courses
00:10:15
there will also be free elective courses
00:10:18
now in program elective courses these
00:10:21
are the courses that you will choose to
00:10:24
fulfill a 21 unit
00:10:27
right so we have courses designed
00:10:29
especially for you from academy of film
00:10:32
we have
00:10:33
courses from visual arts
00:10:36
history
00:10:37
development department of humanities and
00:10:40
creative writing
00:10:41
as well as department of music as well
00:10:44
as the skill of business
00:10:46
so it will be based on your own
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interests that there's no
00:10:50
specializations there's no
00:10:51
concentrations but it's really subject
00:10:53
your own interest so you can choose any
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any courses you can choose one for music
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one from film one from business one from
00:11:01
visual arts that's not a problem that's
00:11:03
solely your own
00:11:05
combination of mix and match to shoot
00:11:07
your own choices
00:11:10
but um but i would also like to talk a
00:11:12
little bit more about the experiential
00:11:14
learning because experimental learning
00:11:16
is something that you will learn beyond
00:11:18
the classroom environment now these
00:11:20
elective courses will include as i said
00:11:23
all this department offering department
00:11:25
and school
00:11:26
and while i give this special highlight
00:11:28
um in global funds funding
00:11:31
consumer data analysis artist management
00:11:34
venue operations and fintech and
00:11:36
blockchain and there will be advanced
00:11:38
courses in this as
00:11:40
well
00:11:42
in year three
00:11:44
you will expose yourself to a wide range
00:11:46
of experimental learning
00:11:48
the first one i would like to introduce
00:11:49
to you is what we call a
00:11:52
transdisciplinary collaboration studio
00:11:55
so this is where you will integrate
00:11:57
business and visual arts together
00:12:00
but don't worry if you are not
00:12:02
um a visual arts person okay because we
00:12:05
we are not um requiring you to do
00:12:07
hands-on work if you don't feel
00:12:09
comfortable but would like to bring your
00:12:12
business sense
00:12:14
okay your management skills and your
00:12:16
ideas
00:12:18
to mingle together to to work together
00:12:20
with the students in visual arts and to
00:12:23
see how can we bring artwork into a
00:12:25
business world
00:12:27
okay with the help of technology
00:12:30
all right so the transmission of
00:12:31
transdisciplinary collaboration studios
00:12:33
is something that is very fun okay
00:12:37
for our students to actually get into
00:12:39
knowing about visual arts
00:12:42
now of course you would like to know if
00:12:44
if we are having a class in the visual
00:12:46
arts if you're having your courses in
00:12:48
academy or film if you're having courses
00:12:51
in department of music you probably
00:12:53
would like to know what kind of facility
00:12:55
that you will you will enjoy and then
00:12:57
you will get if you take those elective
00:12:59
courses so i would like to take um this
00:13:01
is a rather long video but i would just
00:13:03
like to walk through very quickly with
00:13:05
you
00:13:06
what are the facilities that we have
00:13:13
so it's just a very quick visual on
00:13:15
campus tour
00:13:17
this is our
00:13:18
visual arts building
00:13:22
where you guys can see we have dark room
00:13:26
we have prototype now prototype is
00:13:29
actually very important in business as
00:13:31
well especially if you're interested in
00:13:34
new product development
00:13:36
we have courses in jewelry design and
00:13:39
glass design where you can take as a
00:13:41
free elective
00:13:46
if you're interested in installation for
00:13:48
example we have a 3d studio
00:13:51
if you're interested in graphics we also
00:13:53
have a graphic art studio
00:14:00
now of course we also have printmaking
00:14:05
as well as structure
00:14:11
down here we have ceramics
00:14:13
if you are interested and of course
00:14:15
painting
00:14:21
so here's students dealing with metals
00:14:23
as well as chinese calligraphy art
00:14:26
chinese painting we also have an
00:14:28
exhibition space as well
00:14:31
and where students will actually get
00:14:33
into um when they do a transdisciplinary
00:14:36
studio project
00:14:38
now if you are taking elective courses
00:14:40
and offered by the academy of
00:14:43
this is the studio
00:14:45
and the facility that you will
00:14:47
get to use
00:14:54
if you are interested in production
00:15:02
or post productions in editing
00:15:05
or performing like acting for example
00:15:09
if you are going to take courses offered
00:15:11
by department of music
00:15:13
with instruments
00:15:21
orchestra
00:15:24
a different practice room
00:15:27
[Music]
00:15:40
and obviously music technology is
00:15:42
something that you will look into too
00:16:01
and of course we also have
00:16:04
facility offered by the department of
00:16:06
computing
00:16:12
you will see computer rooms
00:16:19
[Music]
00:16:27
so it's very much depending on your own
00:16:29
interest what sort of courses that will
00:16:31
interest you
00:16:32
and how do you want to develop your
00:16:34
career in the future
00:16:44
this is our new development jockey club
00:16:47
campus of creativity which opened in
00:16:49
2024
00:16:52
it's exactly where you will become a
00:16:53
year three students
00:17:01
so we have common areas for students to
00:17:04
join together
00:17:10
so this is something that we are
00:17:11
certainly looking forward
00:17:13
okay
00:17:13
so i just want to give you an idea of
00:17:16
the facility that you will you um you
00:17:19
use and then you will enjoy uh for when
00:17:21
you take elective courses um subject to
00:17:24
your own choices
00:17:26
now in year three we will continue
00:17:28
bringing our students to expose to
00:17:30
different kind of experimental learning
00:17:32
we are specially designed to have a
00:17:34
global entertainment business field trip
00:17:36
as part of the course so that would be a
00:17:38
credit it's a credit-bearing courses as
00:17:40
well now in the in the past we took our
00:17:43
students in other different programs we
00:17:45
took our students for example to cnbc
00:17:48
stations in singapore as well as also in
00:17:51
singapore at splendid theaters
00:17:53
as well so you will also get these kind
00:17:56
of opportunities where we would like to
00:17:58
cultivate
00:17:59
you the international mindset we want
00:18:02
you to be able to expose not only in the
00:18:04
local business they want you to equip
00:18:06
you with overseas experience global
00:18:10
exposure especially to understand how
00:18:12
regulations for example are different
00:18:15
how culture actually play a very
00:18:17
important role when we design our
00:18:19
content or promotional strategies for
00:18:21
example okay so you will get to um
00:18:25
field trips where we will bring you to
00:18:27
tv stations theme productions new uh
00:18:29
museum
00:18:30
but most importantly is to interact with
00:18:33
the local people to interact with people
00:18:36
in the destination i think that's the
00:18:38
key to where you you can actually
00:18:40
develop your network as well for future
00:18:45
you will also have internship
00:18:46
opportunities also a credit bearing so
00:18:49
that means you will definitely do it
00:18:51
we will have internship opportunities
00:18:53
offering in hong kong in overseas also
00:18:56
in greater bay area so again subject
00:18:58
subject to your own interest
00:19:00
now in the past we have to collaborate
00:19:03
um with for example eeg to promote one
00:19:06
of their artists we also promote uh we
00:19:09
also have um in collaborations with
00:19:11
fancy music as you can see some
00:19:13
celebrities are here and also with big
00:19:16
or mega events we also have students
00:19:18
participating as well so it's very much
00:19:20
depending on what sort of work that you
00:19:23
you will you would like to do we do have
00:19:25
collaborations with a lot of different
00:19:28
um organizations in hong kong especially
00:19:30
in the arts culture creative and
00:19:32
entertainment industry and those those
00:19:34
are the way that you will develop your
00:19:36
network as well and especially to expose
00:19:39
yourself to day-to-day operations in
00:19:41
these businesses and to experience for
00:19:44
yourself um the real-life setting
00:19:49
when you're in year four when you
00:19:51
graduate we will i will request our
00:19:53
students to work in a company based
00:19:56
final year project now we're talking
00:19:58
about year four now where you will
00:20:00
already have equipped yourself with
00:20:03
different kinds of knowledge
00:20:05
transdisciplinary knowledge to be exact
00:20:07
we would like you to make
00:20:08
recommendations to businesses
00:20:11
in the past we have partnered with
00:20:12
google for example with like sony
00:20:15
entertainment so these are they they
00:20:17
provide our students an opportunity to
00:20:20
present them with a market challenge and
00:20:22
require our students to
00:20:24
apply all the knowledge and skills that
00:20:26
they have learned throughout the three
00:20:27
and a half years and then you apply them
00:20:30
to make recommendations to all these
00:20:32
businesses
00:20:33
right so these are the opportunities
00:20:35
that you will you will get but you will
00:20:38
make sure that you will get into the
00:20:39
real life
00:20:40
setting as well
00:20:44
now other than
00:20:45
global entertainment business field trip
00:20:48
internship opportunities as well as the
00:20:50
company based final project
00:20:52
throughout the whole four years you will
00:20:55
get to different local field trips
00:20:58
there will be industry collaborations in
00:21:00
different courses to enrich our students
00:21:02
learning
00:21:04
for example here you can see we have
00:21:06
students partner work working
00:21:09
with hong kong museum of art
00:21:12
at the right we have students visiting
00:21:14
harper city to understand as i said just
00:21:16
now how entertainments are embedded in
00:21:19
the
00:21:20
shopping area we also have students
00:21:22
participating in projects
00:21:25
in collaborations with ocean park
00:21:29
now throughout the four years we also
00:21:31
encourage our students to actively
00:21:33
participate in local and international
00:21:35
business competitions as well and this
00:21:37
is where you will you will get to
00:21:39
understand the business world and how do
00:21:42
you actually make the um your ideas in a
00:21:46
real life setting
00:21:49
okay
00:21:50
so um after the four years we expect our
00:21:52
graduate will be able to develop certain
00:21:55
kinds of transdisciplinary skills you
00:21:57
will get a high level of creativity
00:22:00
intercultural awareness and then also
00:22:03
entrepreneurial mindset
00:22:04
there will be three distinct
00:22:07
career prospects that you can consider
00:22:09
you might consider a job that will
00:22:12
facilitate creative content creation or
00:22:15
delivery
00:22:16
you might take up a business position
00:22:19
in administration
00:22:20
marketing distribution project event
00:22:23
management
00:22:24
in this industry or you might be an
00:22:27
entrepreneur for existing
00:22:30
all right or an emerging form of arts
00:22:32
and culture as well
00:22:34
okay so these are the prospects that you
00:22:36
will have but if you choose to work your
00:22:39
employer will include entertainment
00:22:41
business creative industry
00:22:43
cultural value museum gallery exhibition
00:22:47
space performing venue commercial groups
00:22:50
art group ngo art trader event
00:22:53
organizers as well as the government so
00:22:55
these are the potential employers in the
00:22:57
future
00:22:59
so again my name is glass this is my
00:23:02
email address and my number that you can
00:23:05
contact me if you have any questions
00:23:07
my we have a program officer katrina is
00:23:10
very helpful so you can also email her
00:23:12
or you have any programs about the whole
00:23:14
transdisciplinary then there's an email
00:23:16
address as well as the program website
00:23:18
so you can have
00:23:19
refer to our program website for more
00:23:21
information
00:23:23
all right so this is dan from my
00:23:25
presentations today thank you very much
