00:00:00
in
00:00:01
2016 Ryan Reynolds was just another
00:00:04
actor by 2021 he'd sold a genin company
00:00:08
for $610 million and a phone company for
00:00:12
$1.35 billion this is how he did it in
00:00:16
the glittering world of Hollywood where
00:00:18
dreams are made and broken daily Our
00:00:21
Story begins with a young Canadian actor
00:00:25
named Ryan Reynolds born in Vancouver in
00:00:28
1976 Reynolds was the classic boy next
00:00:31
door with a quick wit and a charming
00:00:34
smile there's a there's a penis picture
00:00:36
of mine floating around somewhere well
00:00:38
guess
00:00:38
what we found it
00:00:41
take he seemed destined for a career in
00:00:45
front of the camera and for many years
00:00:48
that's exactly where he stayed from Teen
00:00:51
soap operas to romantic comedies
00:00:53
Reynolds climbed the ladder of success
00:00:56
in Hollywood his breakout role came in
00:00:59
200 two with the comedy Van Wilder where
00:01:03
he played a charismatic seventh year
00:01:06
college student the film became a cold
00:01:08
classic but it also threatened to typ
00:01:11
cast Reynolds as just another comedic
00:01:14
actor determined to prove his
00:01:16
versatility Reynolds took on a variety
00:01:19
of roles in the following years he
00:01:21
showed his action chops in Blade Trinity
00:01:23
flexed his romantic lead muscles in the
00:01:26
proposal and even tackled serious drama
00:01:29
in in films like buried each role
00:01:32
expanded his range and increased his
00:01:34
star power by 2016 Reynolds had reached
00:01:38
what many would consider the Pinnacle of
00:01:40
an actor's career after years of
00:01:42
lobbying for the role he finally got to
00:01:45
play Deadpool the irreverent fourth wall
00:01:48
breaking
00:01:51
superhero oh hello I know right whose
00:01:55
balls did I have to fondle to get my
00:01:57
very own movie I can't tell you
00:02:00
but it does rhyme with pine the film was
00:02:03
a massive success grossing over $780
00:02:07
million worldwide and cementing Reynolds
00:02:10
status as an A-list star to the outside
00:02:13
world it seemed like Reynolds had it all
00:02:16
Fame Fortune a successful career and a
00:02:20
happy family life with his wife actress
00:02:23
Blake Lively but beneath the surface a
00:02:26
different kind of ambition was brewing
00:02:29
Reynolds wasn't content with just being
00:02:31
a face on the screen he wanted more he
00:02:33
wanted to create to build to leave a
00:02:36
legacy Beyond his IMDb page this desire
00:02:39
for more wasn't entirely new throughout
00:02:42
his acting career Reynolds had always
00:02:44
shown an interest in the business side
00:02:46
of Hollywood he'd been a producer on
00:02:48
Deadpool fighting Studio Executives to
00:02:50
maintain the film's R rating and unique
00:02:53
style he'd also started a production
00:02:55
company maximum effort with the goal of
00:02:58
creating content on on his own terms but
00:03:02
as Reynolds approached his 40s he began
00:03:04
to look beyond the entertainment
00:03:06
industry he saw how other celebrities
00:03:08
had leveraged their Fame into successful
00:03:10
business ventures George Clooney had
00:03:12
done it with tequila Dr Dre with
00:03:15
headphones Jessica Alba with
00:03:16
eco-friendly consumer goods Reynolds
00:03:19
began to wonder could he do the same
00:03:22
little did Hollywood know Ryan Reynolds
00:03:24
was about to rewrite his own script the
00:03:27
stage was set for actitud two of his
00:03:30
career a journey that would take him
00:03:32
from the Silver Screen to the boardroom
00:03:35
from movie star to
00:03:41
entrepreneur our hero's journey takes an
00:03:44
unexpected turn in
00:03:46
2018 instead of announcing a new
00:03:48
blockbuster film Reynolds shocked the
00:03:51
industry by acquiring a stake in
00:03:54
aviation gen a small craft Spirits
00:03:57
company this wasn't just another
00:03:59
celebrity the endorsement deal this was
00:04:01
Reynolds stepping into the unknown world
00:04:05
of business ownership the challenges
00:04:07
were immediate and daunting How could an
00:04:10
actor with no business experience hope
00:04:12
to compete in the Cutthroat world of
00:04:14
spirits the alcohol industry was
00:04:17
dominated by huge conglomerates with
00:04:20
Deep Pockets and Decades of experience
00:04:23
Aviation Jin was a small fish and a very
00:04:27
big very alcoholic p Pond but Reynolds
00:04:31
had a secret weapon his personality he
00:04:34
threw himself into the role of owner and
00:04:36
creative director with the same
00:04:38
dedication he brought to his film
00:04:41
characters he infused the brand with his
00:04:44
signature wit and charm creating ad
00:04:46
campaigns that felt less like
00:04:48
commercials and more like comedy
00:04:50
sketches cut hey yeah why is your
00:04:55
Aviation genin ad plane I bought mid
00:04:57
roll ad placement you bought an ad for
00:04:59
your within an ad for your movie within
00:05:01
an ad for Samsung to Yes it felt like
00:05:04
the right thing to
00:05:05
do Reynold's approach to marketing
00:05:08
Aviation Jin was where his star power
00:05:10
truly shown he didn't just appear in ads
00:05:13
he created experiences in one memorable
00:05:17
campaign he detailed the painstaking
00:05:19
process of making Aviation Jin
00:05:22
humorously claiming that the gy was made
00:05:24
from the tears of aviation's owner me
00:05:27
Ryan Reynolds it was absurd it was funny
00:05:30
and most importantly it got people
00:05:33
talking about the brand then came the
00:05:36
pelaton ad incident and Reynolds
00:05:39
marketing genius truly shown when
00:05:41
pelaton released a controversial ad
00:05:43
Reynolds saw an opportunity within 36
00:05:46
hours he had produced and released a
00:05:49
response ad featuring the same actress
00:05:52
from the pelaton commercial you got the
00:05:55
pelaton girl yeah like the next day to
00:05:59
could be in your ad yeah within a few
00:06:01
hours how her ad now drowning her
00:06:04
sorrows in aviation Jin the ad went
00:06:08
viral generating millions in free
00:06:10
publicity and showcasing Reynold's
00:06:12
ability to react quickly to cultural
00:06:14
moments this was Reynolds aha moment he
00:06:18
realized that in the world of business
00:06:21
his celebrity wasn't a hindrance it was
00:06:23
his Edge he could cut through the noise
00:06:26
of traditional advertising and speak
00:06:28
directly to consumers in a way that felt
00:06:30
authentic and entertaining his ads
00:06:34
didn't feel like ads they felt like
00:06:36
extensions of his personality filled
00:06:39
with the same self-deprecating humor and
00:06:41
charm that made him a Hollywood star
00:06:44
emboldened by this success Reynolds set
00:06:47
his sights on new challenges in 2019 he
00:06:51
acquired an ownership stake in mint
00:06:53
mobile a budget friendly mobile virtual
00:06:55
Network operator once again he brought
00:06:58
his unique approach to marketing
00:07:00
starring in bizarre commercials and
00:07:02
taking out full-page newspaper ads
00:07:04
instead of expensive TV spots for the
00:07:08
2019 Super Bowl instead of spending
00:07:10
Millions on a TV commercial Reynolds
00:07:13
took out a full page ad in the New York
00:07:15
Times the message mint mobile was saving
00:07:18
its money to pass savings on to
00:07:20
customers it was classic Reynolds
00:07:23
unconventional attention grabbing and
00:07:25
effective but Reynolds wasn't done in
00:07:30
2020 he teamed up with fellow actor Rob
00:07:33
melany to purchase rexam AFC a
00:07:36
struggling Welsh football team it was a
00:07:38
move that had many questioning his
00:07:40
sanity a Hollywood star buying a fifth
00:07:43
tier football team it seemed like the
00:07:45
setup for a joke yet as Reynolds dove
00:07:48
into each new Venture a pattern began to
00:07:51
emerge it wasn't just slapping his name
00:07:54
on products he was revolutionizing how
00:07:56
celebrity-owned businesses operated he
00:07:59
was Hands-On creative and unafraid to
00:08:02
take risks and people were starting to
00:08:05
take notice with rexam AFC Reynolds and
00:08:09
McKelly didn't just buy a team they
00:08:12
bought into a community they engaged
00:08:14
with fans invested in the club's
00:08:16
infrastructure and even created a
00:08:19
documentary series welcome to rexam to
00:08:22
share their Journey with the world it
00:08:24
was a master class in how to turn a
00:08:26
business investment into a compelling
00:08:28
narrative throughout all these Ventures
00:08:31
Reynolds faced numerous challenges there
00:08:34
were Skeptics who dismissed him as just
00:08:35
another celebrity trying to cash in on
00:08:38
his Fame there were industry veterans
00:08:40
who doubted his ability to navigate
00:08:42
complex business Landscapes there were
00:08:44
Financial risks logistical hurdles and
00:08:47
the constant pressure of balancing his
00:08:49
business Endeavors with his acting
00:08:51
career and family but Reynolds
00:08:54
persevered learning from both his
00:08:56
successes and his failures he surrounded
00:08:59
himself with experienced business
00:09:00
partners and advisers acknowledging what
00:09:03
he didn't know and being eager to learn
00:09:06
he leveraged his Hollywood Connections
00:09:08
to create unique marketing opportunities
00:09:10
but he also rolled up his sleeves and
00:09:13
did the hard work of building and
00:09:15
running businesses his unconventional
00:09:17
approach to entrepreneurship is starting
00:09:20
to pay off and people are beginning to
00:09:22
take notice but the biggest challenges
00:09:25
and the biggest triumphs are yet to come
00:09:31
as we enter the Final Act of our story
00:09:34
Ryan Reynolds stands not just as an
00:09:36
actor but as a Bonafide business Mogul
00:09:38
his journey from Hollywood heartthrob to
00:09:41
Savvy entrepreneur reaches its climax
00:09:44
with a series of remarkable successes in
00:09:47
August 2020 just 2 years after Reynolds
00:09:50
got involved Aviation Jin was acquired
00:09:53
by Spirits Giant diio in a deal worth up
00:09:57
to $610 million it was a stunning
00:10:00
validation of Reynolds business Acumen
00:10:02
and marketing strategy the once small
00:10:06
craft gin brand had become a major
00:10:08
player in the spirits industry thanks in
00:10:10
large part to Reynolds Innovative
00:10:13
approach to promotion and branding but
00:10:15
Reynolds wasn't content to rest on his
00:10:18
Laurels mint mobile under his ownership
00:10:21
and marketing guidance continued to
00:10:22
disrupt the Telecom industry by
00:10:25
leveraging his celebrity and focusing on
00:10:27
value for customers Reynolds helped the
00:10:30
company experience explosive growth his
00:10:32
unconventional ads often shot on an
00:10:35
iPhone and featuring his trademark humor
00:10:38
resonated with consumers tired of slick
00:10:41
corporate marketing the success of mint
00:10:44
mobile under Reynolds guidance didn't go
00:10:46
unnoticed in the Telecom World in March
00:10:49
2023 T-Mobile announced it was acquiring
00:10:52
mint Mobile in a deal valued add up to
00:10:56
$1.35 billion Reynold announced the deal
00:11:00
in typical fashion with a funny video
00:11:03
featuring T-Mobile's CEO I don't I don't
00:11:06
remember the word reckless Ryan well I
00:11:08
wrote it into the contract with crayon
00:11:10
Mike and what about rexam AFC the Welsh
00:11:14
football club that seemed like such an
00:11:16
odd investment under Reynolds and
00:11:18
melan's ownership the team saw a
00:11:21
Resurgence both on and off the field the
00:11:24
welcome to reom docu series became a hit
00:11:27
bringing new fans and renewed hope to
00:11:29
the historic Club more importantly
00:11:31
Reynolds and melan's genuine investment
00:11:33
in the community won over Skeptics and
00:11:36
turned the business venture into a
00:11:38
heartwarming story of Revival their
00:11:41
efforts paid off in spectacular fashion
00:11:44
in April 2023 when rexam won the
00:11:48
national league title and earned
00:11:50
promotion to League 2 returning to the
00:11:52
English football league for the first
00:11:54
time in 15 years this success was not
00:11:57
just a sporting Triumph but a
00:11:59
Vindication of Reynold's unconventional
00:12:02
approach to business and Community
00:12:04
investment but perhaps Reynold's
00:12:06
greatest achievement is maximum efforts
00:12:08
his production company and marketing
00:12:10
agency what started as a vehicle for his
00:12:13
own projects had grown into a Powerhouse
00:12:16
creating viral campaigns for Brands
00:12:18
Beyond reynolds's own portfolio the
00:12:21
company's success is a testate to
00:12:23
Reynold's understanding of modern
00:12:24
marketing authentic reactive and
00:12:27
entertainment driven in
00:12:30
2021 maximum effort was acquired by
00:12:32
advertising software company mntn with
00:12:36
Reynolds staying on as Chief creative
00:12:38
officer this move solidified Reynold's
00:12:41
place in the marketing world no longer
00:12:44
just a celebrity face but a respected
00:12:46
industry player looking back we can see
00:12:50
that Reynold's Journey from actor to
00:12:51
entrepreneur wasn't about leaving
00:12:53
Hollywood behind it was about redefining
00:12:56
what it means to be a celebrity in the
00:12:58
21st Century Reynolds showed that with
00:13:01
creativity authenticity and a
00:13:03
willingness to laugh at yourself you can
00:13:05
build Bridges between entertainment and
00:13:08
business his success has not been
00:13:10
without its challenges balancing his
00:13:12
acting career his business ventures and
00:13:14
his family life has required tremendous
00:13:17
effort and time management there have
00:13:19
been setbacks and learning experiences
00:13:22
along the way but Reynolds has
00:13:24
approached these challenges with the
00:13:26
same humor and tenacity that he brings
00:13:29
to everything else what sets Reynolds
00:13:31
apart in the world of celebrity
00:13:33
entrepreneurs is his handson approach
00:13:35
and his understanding of brand voice he
00:13:38
doesn't just endorse products he becomes
00:13:41
intimately involved in their promotion
00:13:43
and development his marketing doesn't
00:13:45
feel forced or inauthentic because it's
00:13:48
an extension of his public Persona witty
00:13:51
self-deprecating and chming Reynolds has
00:13:54
also shown a knack for learning from
00:13:56
both his successes and his failures
00:13:58
remember Green Lantern the superhero
00:14:01
film that flopped critically and
00:14:02
commercially Reynolds certainly does
00:14:05
often using the film's poor reception as
00:14:08
material for self-deprecating jokes this
00:14:11
ability to turn setbacks into
00:14:13
opportunities is as valuable in business
00:14:16
as it is in Hollywood as our story comes
00:14:19
to a close Ryan Reynolds has transformed
00:14:22
from just another handsome face on the
00:14:23
Silver Screen to a respected
00:14:25
entrepreneur and marketing innovator
00:14:28
he's proven that the skills that make a
00:14:31
great actor creativity adaptability and
00:14:34
the ability to connect with an audience
00:14:36
can also make a Greek businessman
00:14:38
Reynolds success has inspired other
00:14:41
celebrities to follow in his footsteps
00:14:44
approaching business ventures with more
00:14:46
creativity and personal involvement he's
00:14:48
shown that celebrity entrepreneurship
00:14:51
can be more than just licensing deals
00:14:53
and passive Investments it can be a
00:14:56
genuine second act a chance to build
00:14:59
something lasting in the end Ryan
00:15:01
Reynolds didn't just change his own
00:15:03
script he rewrote the playbook for
00:15:06
celebrity entrepreneurship showing that
00:15:08
with the right mix of humor hustle and
00:15:10
heart even the most unexpected person
00:15:13
can become a business success story The
00:15:16
Credits may be rolling on this chapter
00:15:18
of Reynold's life but for this actor
00:15:20
turned entrepreneur it feels less like
00:15:22
the end of a movie and more like the
00:15:24
start of a franchise in the business
00:15:26
world as in Hollywood Ryan Reynold has
00:15:29
proven himself to be the rarest of
00:15:30
things a Bonafide Blockbuster
