Tyson 4D er en erfaren tekstforfatter som har oppnådd over 10K per måned og hjulpet andre med å gjøre det samme.

Hvorfor lære e-postmarkedsføring som tekstforfatter?

Det kan maksimere inntjening fra skriving og gi muligheter for å holde vedlikeholdsavtaler, som gir stabile inntekter.

Hva er viktigheten av e-postleveringsevne?

God e-postleveringsevne sikrer at meldingene dine når innboksen til klientene, øker engasjement og konverteringer.

Hvordan kan e-postmarkedsføring gi semi-passiv inntekt?

Ved å sette opp automatiserte e-postkunderelasjoner kan man oppnå kontinuerlig inntekt uten konstant innblanding.

Hva er en velkomstsekvens i e-postmarkedsføring?

En serie med e-poster som introduserer nye abonnenter for deg og din merkevare, legger grunnlaget for et forhold.

Hvilke teknikker brukes i e-postsegmentering?

Abonnenter deles i mindre grupper basert på spesifikke kriterier for å sende mer relevante og effektive meldinger.

Hva er fordelen med å bruke e-postautomatisering?

Effektivisering, personalisering og skalerbarhet av e-poster som gir mer målrettet markedsføring.

FREE Email Marketing Course | How To Make $3k/mo For Beginners

01:17:19

https://www.youtube.com/watch?v=TheRQ8WEVGQ

Resumen

TLDRI denne videoen lærer seerne om den mest lønnsomme ferdigheten i 2024: e-postmarkedsføring for tekstforfattere. Presentert av Tyson 4D, dekker kurset hvordan kopi kan optimere inntjeningen når e-postmarkedsføringen kontrolleres riktig, samt viktigheten av vedlikeholdsavtaler som gir fast inntekt. Videoen guides seerne gjennom å mestre e-postmarkedsføring for å skille seg ut blant konkurrenter og hjelpe tekstforfattere til å oppnå sustanderte inntekter. Det dekker også praktiske aspekter som å sette opp e-postsekvenser, automatisering og sammenhenger som styrker ens markedsføringseffektivitet. Tyson deler sin suksesshistorie og har laget et kurs for å gi detaljert opplæring uten kostnad, og oppfordrer til deling av denne kunnskapen med andre.

Para llevar

💼 E-postmarkedsføring gir en stor økonomisk mulighet for tekstforfattere.
📧 Kontroll over e-postmarkedsføring kan maksimere inntjeningen.
🔄 Vedlikeholdsavtaler gir stabile inntektskilder.
✉️ En velkomstsekvens er nøkkelen til abonnent-lojalitet.
🔍 Segmentering forbedrer målrettet kommunikasjon.
🚫 Viktigheten av å unngå spamfeller og promo-faner.
🤝 E-post automatisering skaper bedre kundereiser.
📊 Split testing kan optimalisere e-postkampanjer.
🛠 E-postlister er digitale eiendeler med vedvarende verdi.
🚀 Effektiv e-postmarkedsføring kan dramatisk forbedre virksomhetens avkastning.

Cronología

00:00:00 - 00:05:00
Videoen innledes med verten, Tyson 4D, som introduserer den mest lønnsomme ferdigheten for 2024: e-postmarkedsføring som copywriter. Han forklarer hvordan denne ferdigheten kan gi hundretusenvis av dollar i semi-passiv inntekt for bedrifter, og over 10 000 dollar i måneden for freelancer copywriters.
00:05:00 - 00:10:00
Tyson 4D deler hvordan han vil lære bort hva som kreves for å tilby e-postmarkedsføringstjenester, samt hvordan få kunder med dette tilbudet. Han fremhever at e-postmarkedsføring gir gjentakende inntekter og skiller copywriters fra konkurransen.
00:10:00 - 00:15:00
Begynnerkurset i e-postmarkedsføring blir introdusert, der Tysons hovedbudskap er å overvinne tvilen om å få betalt godt kun for å skrive e-poster. E-postmarkedsføring sees som en viktig ferdighet som kan maksimere inntekter hvis utført riktig.
00:15:00 - 00:20:00
Tyson argumenterer for at e-postmarkedsføring kan utgjøre en betydelig forskjell for copywritere ved å kontrollere miljøet og dermed forbedre kundens fortjeneste. Han presenterer økonomiske fordeler ved en langsiktig retainer-modell som tiltrekker seg høyere honorarer.
00:20:00 - 00:25:00
Han fremhever viktigheten av å lære e-postmarkedsføring for å utmerke seg. Ved å forstå sekundære ferdigheter, vil en copywriter kunne rettferdiggjøre høyere priser og ta full kontroll over markedsføringen uten å trenge ytterligere ansatte.
00:25:00 - 00:30:00
De grunnleggende pilarene for e-postmarkedsføring blir forklart, inkludert hvordan bygge tillit hos abonnenter gjennom automatiserte e-poster. Tyson avslører strategier for å legge store summer i kundens pipeline og setter opp automatiserte oppfølgings-e-poster.
00:30:00 - 00:35:00
Betydningen av en e-postliste som en digital eiendel understrekes. Tyson forklarer hvordan en slik liste gir større kontroll enn sosiale medier, og hvordan automatisering kan konvertere potensielle kunder til lojale kjøpere.
00:35:00 - 00:40:00
Det legges vekt på å optimalisere e-postlevering for å unngå spam og promo-kategorien, da dette kan drastisk redusere åpningsraten. Riktig leveringsgrad sikrer bedre resultater i e-postmarkedsføringskampanjer.
00:40:00 - 00:45:00
Tyson gir en detaljert forklaring på hvordan delt testing fungerer og hvorfor det er viktig. Han understreker at beslutninger bør baseres på data fremfor antagelser for å forbedre markedsstrategier kontinuerlig.
00:45:00 - 00:50:00
E-poststrategier diskuteres, med fokus på nødvendige sekvenser for å generere automatiserte salg og hvordan man kan skrive overbevisende punkter for å øke verdien av tilbudene i e-postinnhold.
00:50:00 - 00:55:00
Praktiske eksempler på bruk av e-postsekvenser og hvordan man kan skreddersy meldingene for ulike segmenter av mottakere for bedre engasjement og konvertering. Automatisering og sekvensering forklart som essensielle verktøy.
00:55:00 - 01:00:00
Evnen til å skrive overbevisende punkter skiller topp copywritere fra resten. Tyson gir eksempler på hvordan dette kan anvendes i e-postmarkedsføring og understreker viktigheten av å lage innhold som resonnerer med mottakere.
01:00:00 - 01:05:00
Bruken av klare og enkle eksempler i e-poster som demonstrerer effektive teknikker innen copywriting og gir verdifulle innsikter i hva som fungerer i praksis.
01:05:00 - 01:10:00
En demonstrasjon av å sette opp automatiseringssekvenser i e-postmarkedsføringsverktøy, og hvordan dette kan generere betydelige inntekter ved riktig implementering.
01:10:00 - 01:17:19
Avslutningsvis fokuserer Tyson på hvordan man aktivt kan skaffe copywriting-klienter ved å bruke de ferdighetene som er oppnådd i løpet av videoen, og fremmer tilgjengeligheten av ressurser for videre læring og utvikling.

Mapa mental

Vídeo de preguntas y respuestas

Hvem er Tyson 4D?
Tyson 4D er en erfaren tekstforfatter som har oppnådd over 10K per måned og hjulpet andre med å gjøre det samme.
Hvorfor lære e-postmarkedsføring som tekstforfatter?
Det kan maksimere inntjening fra skriving og gi muligheter for å holde vedlikeholdsavtaler, som gir stabile inntekter.
Hva er viktigheten av e-postleveringsevne?
God e-postleveringsevne sikrer at meldingene dine når innboksen til klientene, øker engasjement og konverteringer.
Hvordan kan e-postmarkedsføring gi semi-passiv inntekt?
Ved å sette opp automatiserte e-postkunderelasjoner kan man oppnå kontinuerlig inntekt uten konstant innblanding.
Hva er en velkomstsekvens i e-postmarkedsføring?
En serie med e-poster som introduserer nye abonnenter for deg og din merkevare, legger grunnlaget for et forhold.
Hvilke teknikker brukes i e-postsegmentering?
Abonnenter deles i mindre grupper basert på spesifikke kriterier for å sende mer relevante og effektive meldinger.
Hva er fordelen med å bruke e-postautomatisering?
Effektivisering, personalisering og skalerbarhet av e-poster som gir mer målrettet markedsføring.

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Subtítulos

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00:00:00
in this video I'm going to show you and
00:00:01
teach you the number one most profitable
00:00:03
skill in 2024 that you can use to make
00:00:06
semi passive income for businesses up to
00:00:09
over
00:00:11
$100,000 per month and how you can use
00:00:13
it to make yourself over 10K per month
00:00:16
as a copywriter in case you don't know
00:00:18
me I'm known around these parts as Tyson
00:00:20
4D I myself have been able to hit over
00:00:22
10K per month as a copywriter and now
00:00:24
I've made over a million dollars online
00:00:26
with my own online business and I've
00:00:27
also helped other copywriters hit that
00:00:29
10K per month mark as well and their
00:00:31
interviews are on this very channel so
00:00:33
let's not ignore the elephant in the
00:00:35
room here why as a copywriter should you
00:00:37
actually learn email marketing well I'll
00:00:39
give you three main reasons first and
00:00:41
foremost you can actually make sure that
00:00:43
your copy makes the most amount of money
00:00:46
when you control the email marketing
00:00:48
second of all email marketing is an
00:00:50
ongoing service which means you can
00:00:52
charge a retainer for it which means
00:00:54
instead of just a 2K deal you can get a
00:00:56
2K per month client and finally as a
00:01:00
copywriter if you're offering email
00:01:01
marketing is going to completely
00:01:03
differentiate you from everyone else
00:01:05
who's just offering copywriting so in
00:01:07
this video I'm going to teach you
00:01:08
everything that you need to know to
00:01:10
offer email marketing to businesses and
00:01:13
I'm also going to show you how to get
00:01:15
clients with your new email marketing
00:01:18
offer so without any further Ado let's
00:01:21
hop right into it okay everybody so here
00:01:22
we are on the complete email marketing
00:01:25
masterclass for beginner copyri is
00:01:27
absolutely free $0 on the house from
00:01:30
your man Tyson 4D how to create send and
00:01:33
profit from leveraging your client email
00:01:35
marketing assets so you can become a
00:01:37
highly paid freelance copywriter guys
00:01:40
this is something that so many people
00:01:42
Overlook and a lot of people have the
00:01:44
self-limiting belief of how can I get
00:01:46
somebody to pay me three grand for just
00:01:48
writing emails and it's understandable
00:01:51
because writing emails is just writing
00:01:52
emails but with email marketing you're
00:01:54
going to quickly understand that it is
00:01:56
even more of a skill okay like I always
00:01:58
say in all my videos copywriting is
00:02:00
literally just the gateway to becoming a
00:02:04
digital marketer and when you're a
00:02:05
digital marketer you can make as much
00:02:06
money as you want okay and everybody's
00:02:08
talking about oh well you can't actually
00:02:09
make that much money with copywriting or
00:02:11
I know a copywriter and he's been doing
00:02:12
this for 10 years and he only earns two
00:02:14
grand per month we're not just talking
00:02:16
about copywriting here okay it gets it
00:02:17
goes so much deeper this is why you're
00:02:19
able to make so much money why even
00:02:21
learn email marketing as a copywriter
00:02:23
well first of all like I mentioned
00:02:24
before you can make a copy perform
00:02:26
better sending out your email copy to a
00:02:28
dead email list is like trying to Sprint
00:02:31
while on Ice even if you are Usain Bolt
00:02:33
your environment can drastically
00:02:35
decrease your level of performance and
00:02:38
the same goes with your emails that
00:02:40
you're writing for your clients okay so
00:02:43
if your client just has terrible email
00:02:44
marketing in general it doesn't matter
00:02:46
how good the emails you write for them
00:02:47
are they're not going to perform well
00:02:49
because the email marketing isn't done
00:02:50
properly so when you know how to do the
00:02:52
email marketing properly and write the
00:02:54
emails yourself now you have more
00:02:56
control over that profit however if you
00:02:59
have complete control over your
00:03:00
environment you can maximize the profit
00:03:02
and be in complete control it makes a
00:03:05
huge difference recurring Revenue model
00:03:08
a 3K per month retainer is better than a
00:03:10
6K deal 3K per month is 36 $36,000 per
00:03:15
year and
00:03:17
$180,000 over 5 years if you want to be
00:03:21
a highly paid copywriter eventually
00:03:23
you'll have to minimize the need to find
00:03:25
deals so that you can maximize your time
00:03:28
and email list management lets you do
00:03:30
just that it's also going to help you
00:03:32
stand out from other copywriters most
00:03:34
copywriters can barely write converting
00:03:36
copy let alone properly manage an email
00:03:38
list by understanding secondary skills
00:03:40
you'll not only get the job over other
00:03:42
copywriters but you'll be able to
00:03:44
justify higher prices I can't tell you
00:03:47
how many copyrighting clients I worked
00:03:49
for and they're like well you actually
00:03:50
you mean to tell me that you actually go
00:03:52
into the email service provider you
00:03:54
create the emails you send the emails
00:03:56
you do all the automations you do the
00:03:58
list management the list SE M mentation
00:04:00
and all that on top of the copyrighting
00:04:03
and I'm like yeah that means you don't
00:04:05
have to hire another marketer you don't
00:04:06
have to get someone else on your team to
00:04:07
do it I do it all this is how you get
00:04:10
the job and this is how you negotiate
00:04:12
whatever price that you want okay
00:04:14
because it's all on you at that point
00:04:16
it's all on you and if you didn't
00:04:18
understand all the email marketing lingo
00:04:19
and stuff that I just said don't worry
00:04:21
because you are literally going to be
00:04:22
taken from zero okay to master email
00:04:25
marketer by the end of this video so
00:04:27
here's exactly what you'll be learning
00:04:29
the email marketing masterclass pillars
00:04:31
why email marketing is the number one
00:04:33
powerhouse skill you can learn as a
00:04:34
copywriter so you can onboard new
00:04:37
subscribers with a series of automated
00:04:39
emails that introduced your brand and
00:04:41
build trust I'll show you how to do that
00:04:43
the exact strategies I've used to put
00:04:45
over $70,000 in my client's pipeline
00:04:48
just from one email and I'm going to
00:04:50
show you the exact emails after spending
00:04:52
a small fortune figuring out how to
00:04:54
crack the best email marketing practices
00:04:57
finding what makes the best email in
00:04:59
this section I'll give you everything
00:05:00
that I used and Expos the exact emails I
00:05:03
sent out for my clients then how to set
00:05:06
up email automations that automatically
00:05:09
follow up with subscribers who would
00:05:11
abandon their shopping carts to
00:05:12
encourage them to complete their
00:05:14
purchases and other email automations
00:05:16
that pretty much every business is going
00:05:18
to need if they want to maximize their
00:05:19
profits so everybody as you can tell
00:05:21
this is going to be a wild ride it's
00:05:23
going to be insane and yes of course I
00:05:25
could be like any other Guru out here
00:05:27
and just slap a whatever $1,000 price
00:05:29
tag on everything that I'm about to show
00:05:31
you but again I'm for the people I'm
00:05:33
team copywriter all the way and you guys
00:05:35
should know these things if you're going
00:05:37
to go into copyrighting and it's just
00:05:39
going to have you better equipped which
00:05:40
is what I want right so all I ask in
00:05:43
return is that you possibly share this
00:05:45
video take a screenshot right now post
00:05:47
it on your Instagram story and tag me so
00:05:49
that I can repost it on my story as well
00:05:52
so let's hop right into it an email list
00:05:55
is an asset almost like digital real
00:05:58
estate and this is something that a lot
00:05:59
of people
00:06:00
do not take into account or they don't
00:06:01
understand it they don't they're so fuz
00:06:03
fuzzy on the idea but here's why it's
00:06:05
essentially digital real estate an email
00:06:07
list is something that you own forever
00:06:09
that nobody can take from you unlike
00:06:11
followers on a social media platform so
00:06:14
if you have 100,000 followers on
00:06:16
Instagram your Instagram can be shut
00:06:17
down tomorrow for literally nothing dude
00:06:19
I've posted free copyrighting courses on
00:06:22
Instagram and Instagram's taken them
00:06:24
down for misinformation it like it just
00:06:27
makes no sense their support is trash
00:06:30
they will just destroy your whole
00:06:32
Revenue stream of Instagram for no
00:06:34
reason and there's they won't even
00:06:36
listen to you to try to appeal it
00:06:38
whereas with an email list it is
00:06:41
literally just what it sounds like it is
00:06:42
essentially a list of emails picture
00:06:45
like a Google document with Jason Jason
00:06:49
Reed gmail.com that's one email but
00:06:52
imagine just like a million of them
00:06:54
that's an email list nobody's able to
00:06:56
take that from you you can't get shut
00:06:58
down you can move email service
00:07:00
providers you can just there is no
00:07:02
taking it from you it's like digital
00:07:03
real estate automations are used to take
00:07:06
every user through the optimized
00:07:08
customer sales journey and turn ice cold
00:07:10
leads meaning people who don't know you
00:07:11
complete strangers into hot ready to buy
00:07:14
customers semi passively right meaning
00:07:17
you don't have to work at it it sells to
00:07:19
100 people just as easy as it sells to a
00:07:21
million people when you craft and send a
00:07:23
well performing broadcast email to your
00:07:25
list you're going to learn what a
00:07:26
broadcast email is you can now use that
00:07:28
same email to make money again and again
00:07:31
and again and this is just this is
00:07:32
beautiful this is why it's also so
00:07:34
transferable you can even use that same
00:07:37
piece of copy on a different social
00:07:38
media platform to keep making profit
00:07:40
continuously from just one piece of copy
00:07:43
you take one email it does amazing you
00:07:46
reformat it into an Instagram post into
00:07:48
a caption into an Instagram story post
00:07:50
into a YouTube video I've seen so many
00:07:52
creators do this where they have
00:07:54
copywriters make awesome emails for them
00:07:57
and then they use their emails in their
00:07:58
YouTube videos
00:08:00
as well examples coming up so practical
00:08:03
email marketing example here's what it
00:08:05
might look like emails are collected
00:08:06
when people download a free resource
00:08:08
sign up for a valuable newsletter and
00:08:10
also purchase products this collection
00:08:12
of emails email addresses is called an
00:08:14
email list these email lists have
00:08:16
thousands and sometimes hundreds of
00:08:18
thousands of contacts using what's
00:08:21
called an email service provider ESP
00:08:23
which is essentially just the software
00:08:25
that stores all this information
00:08:26
businesses are able to send emails to
00:08:28
thousands of contacts on their list
00:08:31
right here you can see the text and Ford
00:08:32
email list is
00:08:34
114,000 contacts right now and dude this
00:08:37
is a small number this is a small number
00:08:39
we're a small business and we've never
00:08:40
even run ads before it's all from just
00:08:43
organic that's it broadcast emails what
00:08:45
are they how do they work broadcast
00:08:47
emails are emails that are sent out to
00:08:50
people when you hit send or schedule
00:08:52
emails to be sent out to either the list
00:08:55
or a portion of the list so broadcast
00:08:57
emails as opposed to automation emails
00:09:00
automation emails are sent when the
00:09:03
subscriber completes an action like
00:09:05
maybe they have signed up to a list or
00:09:07
they clicked on a link right broadcast
00:09:09
emails is when you put an email into the
00:09:12
system and then you hit send or you
00:09:14
schedule for you know a later date or
00:09:15
later time but then there's email
00:09:17
sequences an email sequence is a series
00:09:20
of emails automatically sent to people
00:09:22
on your mailing list at preset time
00:09:25
intervals for example day 3 4 5 and six
00:09:30
after this person signs up to the email
00:09:32
list they are sent these emails these
00:09:33
emails can be designed to achieve
00:09:35
specific goals such as welcoming new
00:09:37
subscribers nurturing leads promoting a
00:09:40
series of products or providing post
00:09:42
purchase followup why are email
00:09:45
sequences crucial to a business's
00:09:46
marketing so here are some benefits you
00:09:49
nurture your leads right meaning they're
00:09:50
getting to know you you're not you're
00:09:52
not a stranger anymore you're somebody
00:09:53
that they actually like hearing from
00:09:55
they maintain interest in you but also
00:09:57
what you are providing in the the topic
00:09:59
that you're providing and product
00:10:01
promotion obviously once you give people
00:10:04
a whole bunch of value you're able to
00:10:06
promote on the side as well and this is
00:10:09
a big misconception is that email is
00:10:11
just promotion promotion promotion
00:10:12
promotion promotion because a lot of
00:10:14
people's inboxes are filled with that
00:10:16
10% off this deal ends soon deal
00:10:19
expiring but those are not how we want
00:10:21
to write emails and I I'll go into more
00:10:24
as we go on an email sequence is used to
00:10:27
guide each lead through the customer
00:10:28
Journey so what about automations an
00:10:30
email automation is a technology that
00:10:32
enables marketers to send time or action
00:10:35
triggered emails to subscribers with
00:10:37
relevant information so for an example
00:10:39
here's what an automation might look
00:10:41
like after 3 days send email a if the
00:10:43
subscriber clicks on the link send email
00:10:46
B if the subscriber does not click on
00:10:48
the link in email a then send email C
00:10:51
right so if they click on the link then
00:10:53
they have shown interest and it also
00:10:55
shows you that they have looked at what
00:10:57
the link is now you can tailor your
00:10:58
message to them whereas if the other
00:11:01
person hasn't clicked on the link yet
00:11:03
you want to try to get them to click on
00:11:04
the link before you give them the
00:11:06
follow-up message this is a tool that is
00:11:08
crucial for efficiently managing a large
00:11:11
volume of email contacts and tailoring
00:11:13
messages to individual needs based on
00:11:16
their interactions with your business
00:11:19
all right examples coming up but why is
00:11:21
email automation crucial to businesses
00:11:22
marketing well here are some other
00:11:24
benefits efficiency personalization
00:11:27
scalability tracking and anal ICS these
00:11:29
are things that so many other types or
00:11:32
forms of marketing just don't offer in
00:11:34
essence email automation acts as a
00:11:36
multi-tool for marketers streamlining
00:11:38
operations ensuring consistent
00:11:40
communication and personalizing
00:11:42
interactions all of which enhance the
00:11:44
overall effectiveness of email marketing
00:11:46
campaigns okay so we're going to go over
00:11:49
a few more points of just language and
00:11:52
things and concepts of email marketing
00:11:54
because once you understand all of the
00:11:55
building blocks then we can put it
00:11:57
together and I'll give you the email
00:11:58
marketing strategy that you need to make
00:12:00
your clients a butt ton of money okay
00:12:02
and then of course at the end we're
00:12:03
going to talk about how to get those
00:12:04
clients going to pay you a but ton of
00:12:06
money so list segmentation list
00:12:08
segmentation in email marketing is the
00:12:10
process of dividing your email
00:12:12
subscribers into smaller groups based on
00:12:14
a specific criteria so for example the
00:12:17
people who have opened in the last 30
00:12:19
days that is an email list or a segment
00:12:21
of your email list the reason why that's
00:12:23
important is because well we're going to
00:12:24
talk about later but deliverability has
00:12:26
clicked on a promo Link in the last
00:12:28
email so that tells you that they're
00:12:30
somebody who knows what your promotion
00:12:32
is has purchased a specific product that
00:12:34
tells you right there that they are a
00:12:36
buyer already so they are more likely to
00:12:38
buy in the future this strategy allows
00:12:40
you to tailor your messages more
00:12:42
precisely to the interests needs or
00:12:45
demographics of your audience making
00:12:47
your communication the most relevant and
00:12:50
effective I'm going to show you just how
00:12:51
much of a difference this can all make
00:12:53
as well because if like businesses do
00:12:55
this all the time their email marketing
00:12:57
is just not optimized whatsoever they
00:12:58
have some dude who's just sending out
00:13:00
broadcast emails every once in a while
00:13:02
they don't even have any automation set
00:13:03
up dude this is that would just kill
00:13:05
your email marketing because the thing
00:13:06
with broadcast emails is that when
00:13:09
people sign up to your list and they
00:13:10
don't get a tailored to them message it
00:13:12
feels like they're entering the middle
00:13:13
of a conversation where they have zero
00:13:16
context into what you're talking about
00:13:17
so they're just going to feel lost
00:13:19
whereas if you bring them in and they
00:13:21
already have an automation that is
00:13:23
tailored to them who are just new to the
00:13:26
Creator or new to the product is going
00:13:28
to be so so much more effective and I'll
00:13:30
show you why so why is list segmentation
00:13:33
even important so some benefits
00:13:35
increased relevance higher engagement
00:13:37
rates and better customer retention
00:13:40
right so with email marketing every
00:13:42
subscriber has the option to unsubscribe
00:13:45
so if you send them an email that they
00:13:47
feel is not relevant to them or they
00:13:48
just don't want in their inbox they're
00:13:50
going to click on unsubscribe and you'll
00:13:51
no longer be able to send emails to them
00:13:54
obviously that's not what we want it's
00:13:56
not the end of the world because we
00:13:57
would rather have a small list of people
00:13:59
who love us then a large list of people
00:14:01
who are just all right with us but with
00:14:03
that being said you still want to
00:14:05
optimize all of your emails so that you
00:14:07
get the most amount of subscribers as
00:14:09
possible and you actually get them to
00:14:10
engage and like your emails by
00:14:13
effectively segmenting your email list
00:14:14
you create the opportunity to S more
00:14:16
targeted effective Communications that
00:14:17
resonate with each segment of your
00:14:19
audience leading to the best overall
00:14:21
results from your email marketing
00:14:23
efforts so email deliverability this
00:14:24
one's huge a lot of people get this
00:14:27
wrong if you mess up a email
00:14:29
deliverability dude it it's it's a wrap
00:14:32
it's an absolute rap obviously you can
00:14:34
bring it back but it's not something you
00:14:36
want to mess with you do not want to be
00:14:37
ending up in the promo tab or in the
00:14:39
spam tab because it will just it will
00:14:41
destroy it doesn't matter how good your
00:14:43
emails are it will just destroy your
00:14:45
email marketing okay I've worked with
00:14:46
businesses that are deep deep deep in
00:14:48
the spam folder and they're only getting
00:14:50
like 1% open rates and I've worked for
00:14:53
with them for months to try to get them
00:14:54
out of spam but they were so their email
00:14:56
deliverability and the reputation was so
00:14:58
low that it was just it felt impossible
00:15:00
so if you don't know anything about what
00:15:02
I just said don't worry I'm going to
00:15:03
explain it in excruciating detail as
00:15:05
always email deliverability and email
00:15:07
marketing refers to the ability of your
00:15:09
emails to successfully reach the primary
00:15:11
tab of your subscribers without Landing
00:15:14
in the promotions tab which is bad or
00:15:16
being blocked by the spam filter which
00:15:18
is worse it's a crucial factor in the
00:15:21
effectiveness of your email campaigns
00:15:23
because even the most well-crafted
00:15:24
messages are useless if it never reaches
00:15:27
the intendent audience so here are some
00:15:30
key factors in influencing email
00:15:31
deliverability if you were to open up
00:15:33
your uh Gmail essentially what you would
00:15:35
see is this down here I actually just
00:15:37
want to show you this uh real quickly so
00:15:40
you have the primary tab which is the
00:15:41
tab that's right there in your face as
00:15:43
soon as you open up your emails and then
00:15:45
you have the promotions tab right this
00:15:46
is where like a lot of the business
00:15:48
emails go like if you ever signed up
00:15:50
like mind Le it says Bath and Body Works
00:15:52
and the other one is probably um not
00:15:55
pelaton I don't know what it is but some
00:15:57
it's just like these uh e-commerce
00:15:59
business usually right where they have
00:16:01
deals and sales and things like that and
00:16:03
then you have the spam folder which as
00:16:05
you can see you you have the inbox as
00:16:06
you can see my inbox is absolutely nuked
00:16:08
52,000 emails that are unread um and
00:16:11
then you have category so you have to
00:16:14
click on more and then you have to
00:16:15
scroll down all the way down to spam to
00:16:18
actually see anything that's in your
00:16:19
spam folder so it's completely tucked
00:16:21
away hidden in your email and nobody's
00:16:24
going to actually open it or look at it
00:16:25
so that's why you want to end up in the
00:16:27
primary tab okay okay in the primary tab
00:16:30
you can get a 20 to 40% open rate in the
00:16:32
promotions tab you're probably going to
00:16:34
get 10% Max in the in in the spam folder
00:16:37
you're getting like less than 3% open
00:16:39
rate which is terrible so what are some
00:16:41
key factors to influencing email
00:16:43
deliverability one is sender reputation
00:16:46
this is determined by various metrics
00:16:48
such as how many emails you send how
00:16:50
many get marked as spam and how often
00:16:52
your emails are opened internet service
00:16:54
providers isps use this information to
00:16:58
decide if your emails should go to the
00:17:01
inbox or the spam folder so essentially
00:17:04
it's kind of like an algorithm and it
00:17:05
sees things like the words that you're
00:17:07
using how many people are opening how
00:17:09
many people are marketing you as spam to
00:17:11
categorize you and of course you want to
00:17:13
be categorized as just an organic person
00:17:15
who's sending out a bunch of messages
00:17:17
because that will give you the best
00:17:18
chance of Landing in the primary folder
00:17:20
next is email content the content of
00:17:23
your emails including the words that you
00:17:25
use are typically associated with Spam
00:17:27
like free guarantee sale Etc and they
00:17:31
can affect your
00:17:32
deliverability so you want to make sure
00:17:34
that ideally especially when you're
00:17:36
first opening up an email list using an
00:17:38
email service provider that you avoid
00:17:40
these words at all costs next is
00:17:42
subscriber engagement if your emails
00:17:44
consistently receive high open rates and
00:17:46
click rates as in like 20% over open
00:17:49
rates isps take this as a positive
00:17:52
indicator that your recipients find your
00:17:54
emails valuable okay so this will get
00:17:56
you out of spam next is list hygiene
00:17:59
extremely important this is why it's so
00:18:00
much better to have a small list that
00:18:02
loves you than a large list that's just
00:18:03
okay with you regularly cleaning your
00:18:05
email list by removing inactive
00:18:07
subscribers who do not engage with your
00:18:09
emails can improve deliverability and
00:18:11
then next finally but certainly not
00:18:13
least is authentication protocols this
00:18:16
one sounds a little bit uh what's the
00:18:17
word sounds a little bit complicated and
00:18:19
it kind of can be but you don't have to
00:18:21
worry about it too too much as a
00:18:23
beginner copywriter using standards like
00:18:25
SPF sender policy framework dkim domain
00:18:29
Keys identified mail and DeMark
00:18:31
domain-based message authentication
00:18:34
reporting and confirmance can help you
00:18:36
verify your identity as a sender and
00:18:38
prevent your emails from being flagged
00:18:40
as spam translation okay these are
00:18:43
essentially just proofs right it's like
00:18:45
a verification it's like a Instagram
00:18:47
verification you like a blue check mark
00:18:50
they give you the blue check mark
00:18:51
because they are sure you are who you
00:18:53
say you are and this is the exact same
00:18:55
thing it's just verifying yourself but
00:18:57
why is email deliverability so so so so
00:18:59
so so so so so important ensuring High
00:19:01
deliverability means your messages have
00:19:03
a better chance of reaching your
00:19:04
audience which directly impacts the
00:19:06
overall success of your email marketing
00:19:08
campaigns good deliverability rates lead
00:19:10
to higher engagement more conversions
00:19:13
and ultimately increased Roy for your
00:19:15
marketing efforts now as I showed you
00:19:18
there this is what it looks like okay
00:19:20
extremely important to know this
00:19:21
stuff also if you're a beginner
00:19:23
copywriter and your client is like
00:19:25
talking about this stuff and asking
00:19:26
about this stuff and you don't know what
00:19:28
the they're talking about they're going
00:19:30
to immediately flag you as yeah this
00:19:31
dude's an amateur he has no idea what he
00:19:33
what he is even doing and not to mention
00:19:36
dude a lot of businesses don't even know
00:19:38
all the things that I just showed you so
00:19:39
imagine your business and you
00:19:41
haphazardly open up an email list you
00:19:43
start sending and promoting and
00:19:44
everything there's no wonder why so many
00:19:46
businesses have terrible email
00:19:48
deliverability if you're able to just
00:19:49
fix their deliverability think about it
00:19:51
you can take their email open rate from
00:19:53
10% all the way to 20 or 30% that's
00:19:56
twice or three times as many people who
00:19:58
are even opening the emails can you
00:20:00
imagine what that's going to do to their
00:20:01
revenue if they're already making like
00:20:03
even a really small number 10 Grand per
00:20:06
month from email and you double it or
00:20:07
triple it now they're making an extra 10
00:20:09
grand or 20 grand per month bro easy
00:20:11
money in your pocket what is up
00:20:13
everybody how's it going is your boy
00:20:15
Tyson 4D new day same course of the free
00:20:18
email marketing master class for
00:20:21
copywriters so without any further do
00:20:22
let's hop right back into it split
00:20:24
testing split testing also known as AB
00:20:27
testing is a method used in marketing to
00:20:29
compare two versions of a web page email
00:20:32
or other marketing asset to determine
00:20:34
which one performs better in terms of
00:20:36
driving a specific action such as clicks
00:20:38
conversions or opens translation
00:20:41
figuring out what's actually better okay
00:20:42
so when it comes to copywriting and
00:20:44
marketing there are so many people who
00:20:46
want to say well oh if you do this
00:20:48
differently then they're going to think
00:20:50
this and you're going to make more money
00:20:52
well it comes to a certain point where
00:20:54
everything is just subjective the only
00:20:56
way to actually test things and see what
00:20:58
literally does work best is to test it
00:21:01
on the market the market is going to
00:21:02
tell you which one is going to perform
00:21:04
best and believe it or not most of the
00:21:06
times most of the times it's not what
00:21:08
you would expect to perform best I'll
00:21:10
tell a very short story with the free 8h
00:21:12
hour copywriting course I split tested
00:21:15
three thumbnails one of them is super
00:21:17
professional and I paid 100 bucks for
00:21:19
the other ones were like 15 bucks that I
00:21:21
paid for and the cheapest worst looking
00:21:24
one in my opinion is the one that
00:21:25
actually won the split test so that goes
00:21:28
to show you that the only way is to
00:21:30
actually show the market and get it
00:21:31
tested on the market and who your actual
00:21:34
audience is because otherwise you're
00:21:36
just going to be taking a guess and your
00:21:37
guess is probably going to be wrong so
00:21:39
how split testing actually works number
00:21:41
one you have to identify the variable
00:21:43
you start by identifying one variable to
00:21:46
change in the test this could be
00:21:48
anything from the subject line of an
00:21:49
email which is the most common AB split
00:21:51
test the color of the call to action
00:21:53
button which is very very not very
00:21:56
common you don't really need to do that
00:21:58
or the IM is used in an advertisement or
00:22:00
even entire landing page designs right
00:22:03
so usually in email marketing it will be
00:22:05
the subject line or the lead those are
00:22:07
going to be the two most changed
00:22:09
variables in your split tests next is to
00:22:12
create two versions once you've chosen
00:22:14
the variable you create two versions of
00:22:15
your marketing asset version a is
00:22:17
usually the current version or the
00:22:18
control and version B is the new version
00:22:21
the variation and you'll hear about this
00:22:23
more when you're doing things like
00:22:24
landing page so if they already have a
00:22:26
landing page that's up it is your
00:22:27
control Landing page if you can beat
00:22:29
that landing page meaning you can get
00:22:31
more conversions out of it then you've
00:22:33
won you found a new version that's going
00:22:35
to work better it's the same with things
00:22:37
like email automations or just email
00:22:39
sequences in general if your welcome
00:22:41
email usually gets a 60% open rate and
00:22:43
then you change it now it's getting a
00:22:44
64% open rate that's still going to be
00:22:47
way better uh and it's going to make you
00:22:48
more money in the long term you just
00:22:50
beat the control okay next is to split
00:22:52
test the audience split the audience the
00:22:54
audience is randomly divided into two
00:22:57
groups ensuring each segment is
00:22:59
statistically similar the division helps
00:23:02
in minimizing bias in the results this
00:23:04
is super important most landing pages
00:23:07
and softwares have the option to where
00:23:10
if anybody just clicks on a link 50% of
00:23:12
the time they'll get taken to the
00:23:13
control 50% of the time they'll get
00:23:15
taken to the variation and it will track
00:23:16
it for you okay you want to do this so
00:23:19
that it gives you the best results
00:23:21
because sometimes you're going to have
00:23:22
biases sometimes promos are going to be
00:23:24
going on and it's going to skew the num
00:23:26
so you want to make sure that it's as
00:23:27
even of a compet I as it can be
00:23:30
simultaneous exposure both groups are
00:23:32
exposed to the different versions at the
00:23:34
same time this is important to avoid
00:23:36
variations in behavior that could be
00:23:39
influenced by external factors like
00:23:41
holidays or events next is to measure
00:23:43
and compare the performance of each
00:23:45
version is measured based on specific
00:23:47
metrics such as click-through rates
00:23:49
conversion rates and any other relevant
00:23:51
indicators of success the results are
00:23:54
then compared to see which version
00:23:56
performed better and then lastly but
00:23:58
certainly not least you implement your
00:24:00
findings if one version clearly
00:24:02
outperforms the other that version can
00:24:05
be adopted as the new standard if there
00:24:07
was no clear winner the insights gained
00:24:09
can still be useful for further
00:24:11
refinements and future tests okay so if
00:24:14
you made a variation between a
00:24:17
pain-based headline and a pleasure-based
00:24:20
headline for example and you didn't see
00:24:21
any difference then you know that it
00:24:23
doesn't matter you can use each
00:24:24
interchangeably right so now you can
00:24:26
save yourself from doing all types of
00:24:28
different tests in the future where you
00:24:30
already have this information so you
00:24:31
don't need to test for it anymore and
00:24:33
this is what great marketing really
00:24:34
looks like okay now uh I get it as a
00:24:37
copywriter you came on thinking like oh
00:24:39
all I got to do is write some emails and
00:24:41
yes that's very much true but again
00:24:43
there's so many different levels of
00:24:45
skills to this and skills are really
00:24:47
what's going to pay your bills I can't
00:24:48
stress that enough okay a highly skilled
00:24:51
copyr that can do all of these things is
00:24:53
always going to make more money than the
00:24:54
copy wrers who just shows up and like
00:24:56
hey man I can write your emails I'm
00:24:57
pretty sure they're going to be good but
00:24:58
I don't really sure I don't know how to
00:24:59
do any email marketing I don't know how
00:25:00
to split test I don't know what a split
00:25:01
test is I don't know what a conversion
00:25:02
rate is you don't want that to be you
00:25:05
you want to be the man with the plan and
00:25:07
if you learn everything in this video
00:25:09
especially but of course all the videos
00:25:10
on the Tyson 4D Channel you're going to
00:25:12
be that man or woman so let's go why
00:25:15
split testing is important in the first
00:25:17
place so some of the benefits improved
00:25:18
content increased engagement higher
00:25:20
conversion rates and better Roi all of
00:25:22
those are uh reasons why you should be
00:25:24
split testing so overall split testing
00:25:26
is a powerful tool for continuous
00:25:28
Improvement in marketing strategies
00:25:30
ensuring that decisions are backed by
00:25:32
data rather than assumptions or emotions
00:25:35
which some businesses definitely do now
00:25:37
that we understand email marketing it's
00:25:39
time to understand email strategy okay
00:25:41
so now you have all the terms all the
00:25:43
definitions you know what I'm talking
00:25:44
about congratulations on that note you
00:25:47
already know more about email marketing
00:25:49
than 99% of other copywriters so again
00:25:52
big congrats on that most copywriters
00:25:55
don't even know how it works they're
00:25:57
like okay I write these emails but then
00:25:58
what do I send them out how does the
00:26:00
email how does the business know what
00:26:02
emails to send them to it's like uh
00:26:04
they're just lost like they it doesn't
00:26:06
it doesn't all make sense to them yet it
00:26:08
should be starting to make an overall
00:26:09
picture where you can start to see it
00:26:11
but don't worry because we're going to
00:26:12
get even deeper into what this all looks
00:26:14
like so in the next section we're going
00:26:17
to be going over these things the three
00:26:19
types of email sequences that every
00:26:20
business needs to get sales on semi
00:26:22
autopilot the three foundational emails
00:26:24
that you can use interchangeably in any
00:26:26
email sequence and automation how to
00:26:28
write Punchy bullets that maximize
00:26:30
perceived value and drastically increase
00:26:32
the effectiveness of your copy if you
00:26:34
can write great bullets you can write
00:26:35
great headlines you can write great
00:26:36
emails bullets are bullets and
00:26:38
Fascinations are one of the biggest
00:26:40
parts of all of copyrighting next the
00:26:42
two simple ways you can grow an email
00:26:44
list of ready to buy subscribers that
00:26:46
love reading your emails then the one
00:26:49
email I've sent that's added over
00:26:51
$70,000 into my client's Pipeline and
00:26:53
witing me Employee of the Month next is
00:26:56
watch me build a six figure per per
00:26:58
month email automation from scratch just
00:27:00
watch me do it I screen record it and
00:27:02
show you and then next finally how to
00:27:04
use all the skills that you've learned
00:27:06
in this video to go out there and get
00:27:07
your first or next 3K per month
00:27:09
copyrighting client man it don't get
00:27:11
much better than this so make sure
00:27:13
you're buckled in you're strapped in and
00:27:15
you're ready for all the value that's
00:27:17
about to come out to you so the three
00:27:19
types of email sequences that every
00:27:20
business needs to get sales on semi
00:27:22
autopilot all of these are templatized
00:27:24
and put inside of the free copy starter
00:27:27
kit to help you get started now people
00:27:29
are in the comments you know the people
00:27:30
who are no fun at parties the complete
00:27:32
sticklers the guys that remind the
00:27:34
teacher that hey we have homework or you
00:27:36
didn't collect the homework are going to
00:27:37
be like bro you really expect to make
00:27:39
money just from writing from templates
00:27:41
no the templates are to get you started
00:27:44
okay they're to get you started you
00:27:45
don't want to rely on templates you
00:27:47
don't want to rely on Chad gbt of course
00:27:48
you need the skill but people aren't
00:27:50
going to take action andless it's broken
00:27:51
down into the smallest possible steps
00:27:53
which is why I provide templates to you
00:27:55
guys for free so there's always was that
00:27:58
one dude complaining and being weird so
00:28:00
I just thought I'd address him give him
00:28:01
some some air but now no more oxygen so
00:28:04
diic email copyrighting template P hso
00:28:07
cjn lisal Learning lesson email template
00:28:09
look at all those email templates right
00:28:11
there for you for free fill them out
00:28:13
with whatever D you writing for um
00:28:15
inside the free copy starter kit link
00:28:16
Down Below in the description there's
00:28:18
also more in there but we'll get over
00:28:19
that go over that later so a welcome a
00:28:22
welcome sequence so this is the most
00:28:25
important sequence to get right the
00:28:27
welcome sequence the welcome sequence
00:28:28
I'll just I'll just read it so you know
00:28:30
this sequence serves as an introduction
00:28:32
to you and your brand sets the tone and
00:28:34
helps to begin building a relationship
00:28:36
with your audience a welcome sequence
00:28:38
usually incorporates value but can also
00:28:41
soft sell people are most likely to buy
00:28:45
as soon as they come into your list and
00:28:47
if you have something that can genuinely
00:28:49
help them why wait until later to offer
00:28:51
it to them okay so a lot of people are
00:28:54
like oh make sure you avoid selling to
00:28:55
your list for like you know the first
00:28:57
eight emails 16 emails but like what's
00:28:59
the point of that right people as soon
00:29:01
as people get on your list that's when
00:29:04
they are most susceptible to uh to to
00:29:08
purchasing that's when they want to
00:29:09
purchase so here's an example of what an
00:29:11
email sequence might look like and the
00:29:13
topics that might be discussed in each
00:29:14
email in order so welcome and what to
00:29:18
expect and don't worry I'm going to show
00:29:19
you how to make all these emails as we
00:29:21
go on high value to build trust so uh
00:29:24
email was just actionable value Why Us
00:29:27
why we know what we're talking about why
00:29:29
you should listen some of the results
00:29:30
that we've had in the past the belief
00:29:32
shifts right so uh educating you and
00:29:34
shifting your beliefs closer to our Big
00:29:37
Marketing message story email to again
00:29:41
build a relationship uh show you why we
00:29:43
are convinced instead of trying to
00:29:45
convince you and so on and so forth so
00:29:48
we're going to go through some of these
00:29:50
next is a promo sequence okay a promo
00:29:52
sequence is designed to promote a
00:29:54
specific product service event or offer
00:29:58
the goal of a promo sequence is to
00:29:59
convert subscribers into customers or
00:30:02
action takers by creating a sense of
00:30:04
urgency providing valuable information
00:30:06
and making compelling offers over
00:30:09
several emails doing a whole sequence of
00:30:12
promotion is best after you've given an
00:30:14
overload of value think of your email
00:30:17
list as a bank account of Goodwill if
00:30:19
you try to withdraw from an empty bank
00:30:21
account too often you'll never be able
00:30:23
to grow over time and this is something
00:30:25
I've seen so many business owners do
00:30:27
when they're email list is just shot so
00:30:29
many business owners just destroy their
00:30:31
email marketing their e their sender
00:30:32
reputation because they're like oh email
00:30:35
look at all the money you can make with
00:30:36
email I'll just promo my stuff all day
00:30:38
long promo promo promo and then they
00:30:40
mess up their email list and they just
00:30:42
it's awful it's terrible and then you
00:30:44
got to get paid big bucks to come in and
00:30:46
fix it it's kind of how it is sometimes
00:30:48
so for example one you la launch SL
00:30:51
announcement email announcing a deal I'm
00:30:53
launching a product next is the benefits
00:30:55
email the benefits of the product that
00:30:57
you launched and how it will change that
00:30:59
person's life next is the countdown
00:31:00
email this offer is changing or going
00:31:02
away soon and then the last chance email
00:31:05
this is your last chance to get this
00:31:06
offer before it goes away forever
00:31:08
finally the subscriber revor sequence a
00:31:11
subscriber revor email sequence often
00:31:13
called a reengagement or win back
00:31:15
campaigns is designed to rekindle
00:31:18
interest among subscribers who have
00:31:20
become inactive okay remember inactivity
00:31:24
is going to hurt your deliverability it
00:31:26
can mean different things depending on
00:31:28
the context such as not opening emails
00:31:31
not clicking on links or not making
00:31:33
purchases over a certain period
00:31:35
typically this sequence will uh include
00:31:37
several strategically crafted emails
00:31:39
right things that are are meant to get
00:31:41
people re-engaged and uh catch their
00:31:43
attention and the main goal is that when
00:31:46
people open their email they're May
00:31:47
they're like man these emails are great
00:31:48
I wonder why I ever stopped reading them
00:31:50
and and keep reading those emails so you
00:31:52
don't want to send to people who never
00:31:53
open your emails because obviously they
00:31:56
uh they are not going to they're going
00:31:58
to hurt your open rate hurt your open
00:31:59
rate they hurt your deliverability it's
00:32:00
all not good stuff so subscriber revor
00:32:03
emails um I I uh made these a little bit
00:32:06
longer to explain them a little bit more
00:32:08
kind of like the other ones so we're
00:32:09
going to go through them one the initial
00:32:11
check in email this first email gently
00:32:13
acknowledges the subscribers in activity
00:32:15
and expresses a genuine concern or
00:32:17
curiosity about their absence right so
00:32:20
you don't want to be like hey my emails
00:32:22
are only for the those who are super
00:32:24
into whatever my topic is and if you're
00:32:27
not then you should just give up and
00:32:28
quit so goodbye right that's uh
00:32:31
obviously a little bit too harsh you
00:32:33
want to gently acknowledge hey my email
00:32:36
provider has been showing me that you
00:32:37
haven't been seeing my emails and uh you
00:32:40
know I like to send the emails to people
00:32:42
who are the most active so by all means
00:32:45
in case in case you want to stay on the
00:32:48
email list then just do this action
00:32:51
click this link watch this video um
00:32:54
reply to this email something like that
00:32:56
next is the value reminder email here
00:32:58
you remind the subscriber of the value
00:33:01
they used to get from your emails
00:33:02
highlight what they've been missing out
00:33:04
on such as valuable insights exclusive
00:33:06
offers or important updates next is the
00:33:09
feedback request email ask directly why
00:33:12
they've disengaged this not only shows
00:33:14
that you value their opinion but also
00:33:17
helps you gather insights that you can
00:33:18
prove your email strategy overall this
00:33:21
is super important something that a lot
00:33:22
of people don't do see like 90% of your
00:33:26
problems or issues in business business
00:33:28
when it comes to you know growing or
00:33:29
scaling really is about connecting with
00:33:32
the people who are in your audience or
00:33:35
have purchas from you before you get
00:33:37
really really clear on how they actually
00:33:39
feel or what they actually think and
00:33:40
dude it's done marketing's done sales is
00:33:42
done business is done next is the last
00:33:44
chance email inform them that in order
00:33:46
to keep their inbox clean you'll stop
00:33:49
sending emails if they choose to remain
00:33:51
disengaged unless they opt back in this
00:33:53
creates a sense of urgency and reduces
00:33:55
the cost of sending emails to
00:33:57
uninterested Ed Parties number two the
00:34:00
foundational emails that you can use
00:34:01
interchangeably in any email sequence in
00:34:04
automation a is the utility email so
00:34:07
these are emails usually sent to the
00:34:09
subs when the subscriber first joins the
00:34:11
list or decides to make a purchase these
00:34:13
emails are simple yet important because
00:34:16
they need to give readers clear indirect
00:34:18
steps on what to do next so these don't
00:34:20
have like a story or a marketing message
00:34:23
they are literally just there to do a
00:34:25
job so congratulations on on purchasing
00:34:28
this thing here's what you can expect
00:34:30
here's where you can go to leave
00:34:31
feedback and just just telling you what
00:34:34
you need to know and it's the same when
00:34:36
you sign up to the list hey welcome to
00:34:38
the list you know here's some free stuff
00:34:40
here's what you can expect here's how
00:34:42
often you're going to get emails here's
00:34:43
what the emails are going to help you do
00:34:45
right that those are examples of utility
00:34:47
emails next is a belief shift email
00:34:49
shifting beliefs is the core of
00:34:51
persuasion and persuasion is the core of
00:34:53
marketing as a whole the difference
00:34:54
between sales and marketing is this F
00:34:57
about Jake Paul's fight career he either
00:35:00
fights retired boxers or MMA fighters
00:35:02
like Mike Tyson Floyd Mayweather Etc why
00:35:05
not choose actual professional boxers
00:35:07
that are currently active because he
00:35:08
picks opponents with the biggest names
00:35:11
and with the most money he puts the odds
00:35:12
in his favor before he even steps in the
00:35:15
ring this concept is like marketing
00:35:17
whereas sales is like the fight itself
00:35:19
marketing leads up to the sale the sales
00:35:22
push the potential buyer over the 5 yard
00:35:25
line to actually pull out their credit
00:35:26
card and and purchase another analogy
00:35:29
that I I like to use is that sales
00:35:32
essentially is marketing and sales are
00:35:34
basically the same thing marketing is
00:35:36
just selling to a lot of people and
00:35:37
sales is filling in the gaps to where
00:35:40
people still have some questions they
00:35:42
still have some things they want to know
00:35:43
they still want some of their objections
00:35:44
to be answered personally and then that
00:35:47
is sales when you're face Toof face with
00:35:48
somebody and you know you're about to
00:35:50
buy their thing whereas marketing is
00:35:52
essentially selling something the exact
00:35:53
same but it's just selling to many
00:35:54
people and there's not that
00:35:56
personalization effect then that's it so
00:35:59
next is the objection Handler email
00:36:02
there's a reason why your prospect
00:36:04
hasn't bought or taken action yet when
00:36:06
you're able to properly find and handle
00:36:08
the most common objections you can fully
00:36:09
monetize any email list so step one
00:36:13
write down the top 10 objections your
00:36:14
prospects might have on either your
00:36:16
product or unique mechanism so uh have
00:36:20
we talked about unique mechanism yet not
00:36:21
really but if you guys don't know what
00:36:23
it is you will you should um don't worry
00:36:26
next is step to order them from most to
00:36:29
least prevalent okay so now you have
00:36:32
your top 10 objections down in a
00:36:34
document you need to order them from
00:36:36
most to least prevalent meaning Mo most
00:36:38
to least like often that people are
00:36:40
going to say them right so I I can give
00:36:42
you an example I'll tell you that this
00:36:43
phone case is the best because not only
00:36:47
is it super protective but it also has
00:36:49
this circle right here for mag safe
00:36:51
which a lot of things don't have and
00:36:53
it's also see-through so you can see
00:36:54
your awesome phone color okay well where
00:36:57
some objections to that is it actually
00:36:59
going to keep my phone protected that's
00:37:01
the number one thing I want to know is
00:37:02
it going to keep my phone protected is
00:37:04
it going to come over the screen so that
00:37:07
protects the screen as well is it
00:37:09
durable is it something that's going to
00:37:10
break over time is it flexible these are
00:37:12
all objections or at least things that
00:37:14
would stop people from purchasing or
00:37:17
thinking that maybe there's something
00:37:18
else that they can purchase that's even
00:37:19
better instead and you can use this with
00:37:21
literally any product in the world I
00:37:24
just use my phone case because it was
00:37:25
the first thing that I've seen but you
00:37:26
can use anything okay step three is to
00:37:29
come up with the best justifications to
00:37:30
overcome each objection from most to
00:37:33
least prevalent use things like stories
00:37:35
analogies studies Etc to justify your
00:37:40
objection handles Pro tip a powerful
00:37:42
frame of mind is instead of thinking how
00:37:45
you can get somebody to buy ask yourself
00:37:47
why hasn't this person bought yet okay
00:37:50
this is a a huge thing that a lot of
00:37:52
people don't do they're like oh well I
00:37:53
have to make sure it looks awesome as
00:37:55
awesome as possible add so many Fe that
00:37:57
people want to buy but usually it's just
00:37:59
one small thing that they're wondering
00:38:00
about or thinking about and it's not
00:38:02
about adding on more it's about handling
00:38:04
the objections that they have in their
00:38:06
mind so it's like you might say that
00:38:07
it's great for X Y and Z but they might
00:38:09
say okay but can I get that somewhere
00:38:11
else that's that's a really common one
00:38:13
can I get that somewhere else tell them
00:38:15
why yours is the best and compare it to
00:38:17
other things number three how to write
00:38:20
Punchy bullets that maximize perceived
00:38:22
value and drastically increase
00:38:23
effectiveness of your copy so I need to
00:38:26
mention again the free school Community
00:38:28
to get review and advice from other copy
00:38:31
wers this is going to be huge guys see
00:38:33
the big problem that people have is they
00:38:34
have no feedback sit in the room at
00:38:36
their desk with a dock open they're
00:38:38
sitting there writing copy how do you
00:38:39
know if it's any good nobody's even
00:38:41
looking at it it's like you grading your
00:38:43
own paper like how is that going to be
00:38:45
helpful to you at all so there's lots of
00:38:47
other people in the school community
00:38:49
that are not only giving advice but also
00:38:51
are wanting to actively review your copy
00:38:54
so that they can get better and you can
00:38:56
review their copy as well Al so you can
00:38:57
get inspiration example Harry Clark what
00:39:00
I've learned from closing over five fig
00:39:02
deals so he's made over 10K per month
00:39:05
with copywriting and he's giving a value
00:39:07
post on how he actually did it next is
00:39:09
some other people saying give me your
00:39:10
copy to review accelerate your copy by
00:39:13
getting it reviewed by him he wants you
00:39:15
to comment on that post reviewing your
00:39:17
portfolio so you get you can get
00:39:18
literally anything reviewed in the
00:39:20
school community and people are actively
00:39:22
asking you to so um again that is down
00:39:25
below for free and the free copy starter
00:39:27
kit there's also a link to it there as
00:39:29
well so why learn bullets in the first
00:39:31
place and speaking of
00:39:35
bullets and speaking of bullets I just
00:39:39
thought I would bring out this bad boy
00:39:42
here as a training a even though we're
00:39:44
not talking we're not talking about
00:39:45
these sorts of bullets and technically
00:39:47
this shoots shells and not bullets at
00:39:50
all um bullets are a very important part
00:39:53
of all of copywriting and I'll not only
00:39:55
show you why but I'll show you how to
00:39:57
cra the best bullets and why bullets are
00:40:00
essentially the best part of any copy if
00:40:02
you can write great bullets you can
00:40:03
write great headlines you can write
00:40:04
great subject lines you can write great
00:40:06
emails great video sales ERS great
00:40:08
landing pages you can just be a great
00:40:09
copywriter with this one skill so the
00:40:12
ability to write great bullets gives you
00:40:14
complete competitive immunity if you can
00:40:17
write great bullets you can write great
00:40:18
headlines emails video sales letters and
00:40:19
other forms of copy bullet writing is
00:40:21
essentially the most transferable and
00:40:23
effective form of writing copy period
00:40:26
it's one of the the most important
00:40:28
things it's probably one of the first
00:40:29
things that you should learn and more
00:40:31
specifically Fascination bullets and
00:40:32
we're going to talk about what they are
00:40:34
so why bullets are so effective bullets
00:40:36
are a way to communicate the most amount
00:40:38
of information in the shortest amount of
00:40:40
words and time which is essentially the
00:40:45
number one rule of All Copy is that you
00:40:47
want it to convey the most amount of
00:40:50
message possible in the smallest amount
00:40:52
of words in time because you know it's
00:40:55
basically low effort for high amount of
00:40:58
uh communication so we break down
00:41:00
complex information bullets help distill
00:41:03
complex ideas into digestible pieces
00:41:05
making the content easier for the reader
00:41:07
to understand it's really easy to read
00:41:08
bullets kind of like you see right right
00:41:11
here before you these are kind of
00:41:12
bullets in a way improved layout the use
00:41:14
of bullets breaks up large blocks of
00:41:16
text which can be uh intimidating or
00:41:19
tiresome to read this improved layout
00:41:21
enhances the overall readability of the
00:41:23
content efficient delivery of benefits
00:41:26
bullets allow ow you to frontload the
00:41:28
most persuasive aspects of your product
00:41:31
or service this efficient delivery makes
00:41:34
it easy for the reader to see the value
00:41:37
proposition quickly a lot of people buy
00:41:39
just because they see one or two really
00:41:41
great bullets I'm going to show you how
00:41:42
to write amazing bullets so how do we
00:41:45
rrate bullets principles and techniques
00:41:47
number one ensure that your bullets are
00:41:49
symmetrical and follow a pattern okay I
00:41:51
see this happen sometimes guys are doing
00:41:52
like this the wrong way medium length
00:41:55
and then uh big or small length and then
00:41:57
a really long one the wrong way why you
00:42:00
can't lose weight not keeping track of
00:42:02
your eating B Cycles rewarding yourself
00:42:05
for good eating than brag than
00:42:07
bargaining with yourself so that you can
00:42:09
eat more food yeah you don't want to do
00:42:11
that the right way why you can't lose
00:42:13
weight not keeping track of what you're
00:42:14
eating starvation and binge cycles and
00:42:16
unhealthy relationship with food
00:42:17
emotionally eating two avoid clutter at
00:42:20
all costs and three always mention
00:42:21
benefits When mentioning features a
00:42:24
great way to translate features into
00:42:25
benefits is using the words so you can
00:42:28
so a benefit I don't know why I'm using
00:42:31
my phone as an example so much today a a
00:42:33
feature would be the a16 bionic chip the
00:42:36
benefit would be no more sitting there
00:42:39
and having to wait for your Call of Duty
00:42:41
game to load uh on your iPhone I don't
00:42:44
know if people even play Call of Duty on
00:42:45
that can you play it I don't know I
00:42:47
don't play video games you get the point
00:42:49
so a visual example you guys know I love
00:42:51
my guns dog so we have a 22 long rifle
00:42:55
we have a 12 gauge shotgun round we have
00:42:57
a 308 round and we have a 9mm these are
00:43:01
all different sizes and shapes and we
00:43:04
don't want to use that instead we want
00:43:05
to use uniform all the same all 308
00:43:09
rounds okay visual representation I hope
00:43:11
that really drove the point home for you
00:43:13
you want them to look somewhat similar
00:43:15
in
00:43:16
size so feature plus benit bullets or
00:43:20
Fascinations I'm going to give you some
00:43:21
examples and we're going to kind of
00:43:23
break them down just a little bit but
00:43:24
then I want to get into some copy
00:43:26
because that's going to give give you
00:43:27
the most amount of value what is going
00:43:29
on everybody I'm back I'm black I'm to
00:43:31
attack on a new day same course we're
00:43:33
talking about feature Plus benefits
00:43:36
bullets SL Fascinations and I have some
00:43:38
examples here for you guys so first and
00:43:41
foremost example the relationship advice
00:43:44
that could save your marriage straight
00:43:45
from couples who have been together 50
00:43:48
years bullet Fascination this bullet
00:43:50
uses cost narration to add instant
00:43:53
validity and proof to the effectiveness
00:43:56
of the benefit translation cost
00:43:58
narration is essentially just instead of
00:44:01
saying here are the top five places to
00:44:03
vacation to it's something like okay
00:44:05
I've vacation to 50 different countries
00:44:07
and here are the top five or saying
00:44:09
something like here here's how to make
00:44:11
your ads work or I've spent over three
00:44:13
bajillion dollars on ads and I know what
00:44:16
works and here's what works right so
00:44:18
you're talking about what it actually
00:44:20
cost you to know your information which
00:44:23
of course adds instant validity and
00:44:25
proof next the marketing blender that 95
00:44:27
% of startups make and how you can turn
00:44:29
it into your advantage so this works
00:44:31
because it takes a problem and turns it
00:44:33
into an advantage lastly the 10 easiest
00:44:36
markets rookie entrepreneurs can tap
00:44:39
into for maximum profit with minimum
00:44:41
risk specific to the audience with
00:44:43
specific bullets okay so there are
00:44:46
hundreds and hundreds and hundreds of
00:44:48
different types of bullets that you can
00:44:49
use and just to prove it I've actually
00:44:52
left a list of 100 bullets right here
00:44:55
that you can just add right into your
00:44:56
swipe f file so um you can check it out
00:44:59
of course all this is going to be in the
00:45:00
free copy starter kit you can download
00:45:01
it and get these slides as well so as
00:45:04
you can see there are tons and tons and
00:45:06
tons of bullets an example bullets right
00:45:09
down here kind of small to see let me
00:45:11
zoom
00:45:13
in boom hundreds well 100 100 bullets
00:45:18
right there for you guys boom and I'm
00:45:20
sure if you just do a quick Google
00:45:21
search you can find even more so you
00:45:24
should have no no worries about what
00:45:26
bullets actually are uh you now know and
00:45:29
have
00:45:30
exemplars of of bullets list bullets
00:45:32
these are a little bit different right
00:45:34
and I don't want you to to get them
00:45:35
confused we will run over bullet feature
00:45:38
benefit bullets and now these are list
00:45:40
bullets so another effective way you can
00:45:42
inject bullets into your copy so quotes
00:45:45
of what people say lists of things right
00:45:48
these sorts of things so example number
00:45:50
one quotes of what people say but Tyson
00:45:52
tracking my macros is hard I don't know
00:45:53
how to track my macros my buddy is huge
00:45:56
and he never tracks his macros so right
00:45:58
there I'm kind of like quoting people of
00:46:00
have you ever heard somebody say these
00:46:01
three things and then I just give them a
00:46:03
list like that or example number two is
00:46:05
a list of things maybe you're like me
00:46:06
and you've tried everything itend
00:46:08
fasting keto diet veganism but still
00:46:11
nothing seems to work so again this is
00:46:13
just a way to list out certain things uh
00:46:15
so that it's again easy to digest and
00:46:17
you don't have them all in just like one
00:46:19
line so when do we actually want to use
00:46:22
bullets when listing off quotes of
00:46:24
things when increasing the perceived
00:46:26
value of something which is really
00:46:27
important and when recapping what people
00:46:30
are getting so like a final value stack
00:46:33
don't worry we're going to go over even
00:46:34
more examples as we go on now that you
00:46:37
understand the email fundamentals let's
00:46:39
read some emails let's read some emails
00:46:40
and see what they actually do and how
00:46:42
they do it let's break it down line by
00:46:44
line because this is by far going to be
00:46:46
the best way to actually learn but of
00:46:48
course if you ain't writing copy on a
00:46:50
regular basis and getting it reviewed in
00:46:52
the school Community I don't really know
00:46:54
what you're doing my friend so uh yeah
00:46:56
go down Link in the description free
00:46:58
copy starter kit is going to get you
00:46:59
access to all of that so number one
00:47:02
welcome email this is from ask Vin he's
00:47:05
a communication specialist and he does
00:47:08
like mentorships and video courses and
00:47:10
things like that uh you might have seen
00:47:11
him on Instagram super super popular
00:47:13
that's all the context really need okay
00:47:15
let's get into it also this guy writes a
00:47:17
little bit differently he writes in
00:47:18
bigger paragraphs there's no right or
00:47:20
wrong way to do it if you write or if
00:47:22
you get on and sign with a client like
00:47:24
this and they prefer their emails to be
00:47:27
like longer lines then just oblige just
00:47:29
make them long longer lines then I've
00:47:31
had clients like that before usually
00:47:32
it's like the older guys and they just
00:47:34
don't really like reading vertically as
00:47:36
much so they like doing like the
00:47:38
paragraph thing so I'm I'm cool with
00:47:39
that and you should be as well so let's
00:47:41
hop right into it hey Tyson I hope
00:47:42
you're enjoying the amplify video series
00:47:45
I guess that's my must have been what I
00:47:46
signed up for and then here's the here's
00:47:48
the amplify video series button I want
00:47:50
to remind you that the way that you
00:47:52
speak affects every interaction that you
00:47:54
have every day of your life okay so now
00:47:56
he's essentially going into the the
00:47:58
belief shift right he's giving you the
00:48:00
what's in it for me and he's giving you
00:48:01
the belief shift of where you need to be
00:48:04
in order to buy from him further down
00:48:06
the line don't let your dream job go to
00:48:08
someone else don't let your dream
00:48:10
girl/guy pass you by and don't let
00:48:12
ineffective communication rob you of a
00:48:15
life filled with opportunities pretty
00:48:17
self-explanatory what he's saying there
00:48:18
and why he's saying it as I embarked on
00:48:20
my journey now this might just be me but
00:48:24
embarking on Journey if you've used chat
00:48:26
gbt you know that smells like Chad gbt
00:48:29
right there but I digress as I embark on
00:48:31
my journey to master the skill of
00:48:33
communication I believe that those who
00:48:35
were exceptional at communication were
00:48:37
born with it or maybe it was Maybelline
00:48:39
ohol well sorry I had to my poor wife
00:48:41
she has to live with me so as you can
00:48:44
see he also has some comedic relief okay
00:48:46
comedic relief is essentially when
00:48:48
you're just reading through a pretty
00:48:49
serious email and then you get a joke a
00:48:51
joke right now these are important to
00:48:53
add into emails every business is going
00:48:55
to be different every brand voice is
00:48:56
going to be different some people are
00:48:57
going to be into it and want a whole
00:48:58
bunch of communic relief some people not
00:49:00
so much I say go for it right especially
00:49:03
in like the beginning of emails because
00:49:05
again your emails are meant to be
00:49:06
entertaining as well as educational
00:49:08
right if you can make them both then
00:49:10
that's going to do a lot for you it's
00:49:12
just going to do a lot for you um my
00:49:14
emails if you're on my email list you'll
00:49:16
see the exact same thing um in a lot of
00:49:18
my videos I kind of incorporate the same
00:49:20
thing although I just I just don't
00:49:23
really try that hard in the videos um I
00:49:25
mostly go off of value you but the fact
00:49:28
is that like your emails aren't just
00:49:30
competing with the other emails in the
00:49:31
inbox your emails are competing with
00:49:33
Netflix and YouTube and Tik Tok and
00:49:36
Instagram right so again you you have to
00:49:39
have some sort of entertainment value in
00:49:41
them or at least you want to but the
00:49:43
truth is the ability to influence
00:49:45
persuade and have more impact is just a
00:49:47
set of skills just like riding a bike or
00:49:49
learning how to swim powerful
00:49:51
communication skills are just a set of
00:49:53
learnable behaviors that anyone can
00:49:54
learn and master except for me I'm never
00:49:56
learned how to ride a bik so the belief
00:49:59
shift here is that you can learn the
00:50:00
skill of communication what he's
00:50:02
essentially doing is handling the
00:50:04
objection of well people who communicate
00:50:06
well are born like that that's all this
00:50:09
email is really doing is handling that
00:50:11
big objection and a lot of people are
00:50:12
going to have that objection that's why
00:50:13
it's one of the first ones in his
00:50:15
welcome sequence okay now it's all
00:50:17
starting to come together there's kind
00:50:18
of this like running joke in my uh in my
00:50:21
community where it's like I I review
00:50:24
some big business person's emails or
00:50:26
their funnel and I'm like wow this
00:50:28
person must have graduated from the 4D
00:50:30
Academy must have graduated from one of
00:50:31
my programs because they are doing
00:50:33
literally everything that I've saying to
00:50:36
a te but really all it is is just
00:50:37
patterns dude every single thing in
00:50:39
marketing is a pattern they're all doing
00:50:41
essentially the same thing as long as
00:50:43
you see the structure you can really
00:50:45
start to understand and speak the
00:50:46
language of copy because a lot of people
00:50:48
are under the false notion that copy is
00:50:50
written copy is in fact not written
00:50:52
despite the name copy writing copy is
00:50:55
actually just assembled you take a
00:50:57
structure you take parts of whatever
00:50:59
your brand voice is and you just put it
00:51:01
all together it's just plug and play
00:51:03
that's what it all is okay let's go as
00:51:06
you can see there he also has a gift he
00:51:08
has lots of gifts and images in his
00:51:10
emails the thing with gifts and images
00:51:11
is that they're good to use but using
00:51:13
too many can hurt your email
00:51:15
deliverability you know what email
00:51:16
deliverability is because again we uh
00:51:19
went over it if you don't want know what
00:51:20
email deliverability is and we're
00:51:21
already this deep you're probably
00:51:23
skipping through dog what are you doing
00:51:25
so this was a big lock for me back then
00:51:28
when others couldn't see the value that
00:51:30
I had to offer I would blame them for
00:51:32
not being able to see it i' say things
00:51:34
like screw you it's your loss when in
00:51:36
reality it was my loss as well lost
00:51:39
potential lost opportunities I basically
00:51:41
became schmigle from Lord of the Rings
00:51:45
and stayed in my room and played World
00:51:47
of Warcraft so right here he's AIT he's
00:51:50
essentially entering the conversation
00:51:52
inside the reader's mind he's he's
00:51:54
identifying with the reader by saying I
00:51:56
used to feel like this right and he's
00:51:59
identifying with the reader and then
00:52:01
he's going to talk about his come up
00:52:02
story and then the reader is going to
00:52:04
identify with the come- up story and
00:52:06
they're going to believe that they can
00:52:08
in increase their communication skills
00:52:10
and of course change their life with it
00:52:13
um another gift here when you blame
00:52:15
others you give away your power when you
00:52:16
take responsibility you step into your
00:52:18
power take extreme ownership and
00:52:20
everyone wins thanks jonko willik look I
00:52:25
know what you're thinking
00:52:27
so this is where he uh you know handles
00:52:29
your another objection that's probably
00:52:31
coming up in your head right now can Vin
00:52:33
really change the way I communicate the
00:52:35
answer is simply no no he can't sorry he
00:52:38
can't even ride a bike lol why am I
00:52:41
talking about myself in the third person
00:52:42
what the hell more communic relief my
00:52:44
point is I can't do anything for you
00:52:47
what I can do is give you a pragmatic
00:52:49
set of steps to follow that will 100%
00:52:52
help you improve your communication
00:52:54
skills starting with the video
00:52:57
video number two you have so many gifts
00:52:59
and talents in you take charge of your
00:53:01
own destiny it's time to learn how to
00:53:03
amplify the best parts of you okay
00:53:06
interesting so as far as these emails I
00:53:08
chose them because they're not exactly
00:53:10
the emails that I would write I could
00:53:12
show you a bunch of my own emails but
00:53:13
those are already all over the channel
00:53:15
just watch me write copy is like I've
00:53:18
done like 10 different emails at this
00:53:19
point with this email I want you to
00:53:21
specifically pay attention to the word
00:53:23
like pragmatic for example most adults
00:53:26
don't know what the word pragmatic even
00:53:28
means I I guarantee you and remember we
00:53:31
want to write at like a third grade
00:53:33
reading level ideally okay so um again
00:53:36
you want to use very very simple
00:53:38
language so that's something that I
00:53:39
would change about this email so that
00:53:41
was like his big welcome email like one
00:53:43
of the first ones that you get once
00:53:44
you're in his list now he has another
00:53:47
belief shift and Soft Cell email after
00:53:50
his first initial welcome email hey
00:53:52
Tyson here's the 16sec video that will
00:53:55
change the way you think about your
00:53:57
voice forever forever ever forever ever
00:54:01
Sorry Miss jackon I am for
00:54:06
[Music]
00:54:10
real I would like to formally apologize
00:54:13
for my terrible humor lol so as you can
00:54:14
see even more comedic relief and he has
00:54:17
another gift here in this video I talk
00:54:20
about the biggest lesson I learned from
00:54:22
my vocal coach your voice is your
00:54:24
personality I mean let that sink for a
00:54:26
minute whether you are fun passionate
00:54:29
loving friendly mean nasty selfish or
00:54:32
kind all of these traits are perceived
00:54:34
by others through the sound of your
00:54:35
voice this was a major with the freck
00:54:39
moment for me what kind of personality
00:54:41
are you portraying when you speak okay
00:54:43
so another thing I really realized about
00:54:45
his emails is that they all sound very
00:54:47
personto person right they sound human
00:54:49
to human it sounds like he's talking to
00:54:51
a friend for example this was a major
00:54:53
with the freak moment for me you
00:54:55
wouldn't find that in a super corporate
00:54:57
official sounding business C email
00:54:59
because that's not what you want you
00:55:01
want the email to look like a friend
00:55:02
from a friend what kind of personality
00:55:04
are you portraying when you speak how
00:55:06
are you being perceived and is it
00:55:08
accurate to who you truly are inside now
00:55:10
if your voice is already accurately
00:55:12
portraying your personality you don't
00:55:14
need stage Academy you don't need my
00:55:16
online course or workshops you should
00:55:18
probably unsubscribe from this mailing
00:55:20
list lol and question your subscription
00:55:22
choices I here to help those who feel
00:55:26
feel that they have so much more to
00:55:27
offer the world and sometimes the world
00:55:29
just can't seem to see their value the
00:55:32
way you speak isn't permanent it's just
00:55:34
a series of behaviors and guess what
00:55:36
behaviors can be changed inside the
00:55:38
stage Academy I've mapped out all the
00:55:39
behavioral changes that will help you
00:55:42
that will help the world see you as you
00:55:44
want to be seen explore the stage
00:55:46
Academy today so that's the Soft Cell
00:55:48
that's the CTA to his program stage
00:55:50
Academy I think it's like 500 bucks or
00:55:52
something um and then you hop in and he
00:55:54
shows you how to speak effective L um
00:55:57
I've actually purchased it it was pretty
00:55:59
cool so yeah essentially the big belief
00:56:02
shift here is that again communication
00:56:04
can be changed and also your
00:56:06
communication really really really
00:56:07
matters so once you're sold on those two
00:56:09
things now you know you need inside of
00:56:11
stage Academy and the next one is a hard
00:56:14
sell deadline offer email so update 50%
00:56:17
off link expires so you see has a big
00:56:20
picture there saying offer expired
00:56:23
here's one of my full Keynotes my
00:56:24
clients pay me over $60,000
00:56:26
for this 1H hour talk click the gift to
00:56:29
watch the full talk now if you think I
00:56:31
get paid a lot as a speaker you're wrong
00:56:33
I have speaker friends who get paid in
00:56:35
excess of
00:56:36
$150,000 plus per hour have you ever
00:56:39
wondered why professional speakers get
00:56:40
paid so much to speak it's because of
00:56:42
their ability to communicate influence
00:56:43
and Inspire these are some of the most
00:56:46
highly paid valued skills in the world
00:56:49
and not to mention some of the most
00:56:50
highly paid skill sets imagine what
00:56:52
would happen if you took the world's
00:56:55
most valuable skill skill set and
00:56:56
injected them into your life how would
00:56:58
your life change so this is something
00:57:00
that's done a lot in copy where they
00:57:02
talk about you know what it's going to
00:57:03
look like when you finally reach that
00:57:05
one change what it's going to look like
00:57:07
when you overcome the Obstacle of what
00:57:09
you're trying to learn and you get your
00:57:11
dream state right they just simply ask
00:57:12
it to you so the thing with copywriting
00:57:15
is that you want people to come to their
00:57:16
own conclusions because people always
00:57:18
believe the conclusions that they come
00:57:19
to but they always question what they're
00:57:22
told so by just asking them how would
00:57:24
your life change if you really mastered
00:57:26
Communications now they are really going
00:57:28
to start thinking about it what would
00:57:29
that mean for you what kind of impact
00:57:31
could you have what I'm able to do in
00:57:35
the Keynotes above is not a gift it's a
00:57:37
skill it's a skill that you can learn
00:57:40
masterful communication is just a set of
00:57:42
learned behaviors so don't be so
00:57:46
attached to who you are in the present
00:57:48
that you don't give the future version
00:57:49
of yourself a chance and then he has
00:57:51
another gift there of basically you
00:57:53
turning into a butterfly from a
00:57:54
caterpillar then he has email number two
00:57:56
which is another deadline email so uh it
00:57:59
it basically goes exactly how it would
00:58:01
sound there's a deadline yo you got 3
00:58:03
days left you got two days left you got
00:58:05
one day left you got one hour left
00:58:07
before the EXP before the link expires
00:58:09
um and you have to buy and of course
00:58:10
this urgency makes more people purchase
00:58:12
they get inside of his course and he
00:58:14
makes more money so hey Tyson insert
00:58:16
super urgent sales message here I'm not
00:58:18
very good at writing sales emails that
00:58:20
pressure people to buy things so I just
00:58:21
won't this is just a quick email to say
00:58:24
the 50% off link will expire in
00:58:27
St and then he just leaves the link and
00:58:29
that's it that's the whole email I
00:58:30
believe
00:58:32
so um as you can see this is kind of
00:58:34
like almost breaking the fourth wall and
00:58:36
again just being like super super like
00:58:39
funny about it right he's not being
00:58:41
super serious he's not actually putting
00:58:42
sales pressure on you he's just like hey
00:58:44
by the way this is going to expire soon
00:58:46
hey Tyson I didn't start off as smooth
00:58:48
as a smooth talking pimple-free master
00:58:50
of communication but hey who Among Us
00:58:53
can claim they have emerged from the
00:58:54
womb reciting Shakespearean soliloquies
00:58:57
with flawless diction surely no one can
00:59:00
claim this Al all I mean let's be real
00:59:03
we've all had our fair share of awkward
00:59:05
conversations and embarrassing slip
00:59:07
slip-ups personally I once accidentally
00:59:10
called my boss mom during work
00:59:12
experience week at University needless
00:59:15
to say I didn't get the job now I wanted
00:59:17
to share with you a video of me over 10
00:59:19
years ago and the reason I shared this
00:59:21
video is because people think I was born
00:59:23
with the Gift of Gab
00:59:26
as you can see and hear from this video
00:59:27
I was born quite gaess if you want to
00:59:30
watch the video you'll see a terrible
00:59:32
body language you'll hear awful vocal
00:59:35
image and no structure whatsoever back
00:59:37
then I would go into the city bring a
00:59:39
speaker and a microphone and just talk
00:59:41
with random people I did I did all this
00:59:44
because I knew that I needed to improve
00:59:46
this skill the skill of communications I
00:59:49
knew it was the key to me fulfilling my
00:59:51
potential so right here he's essentially
00:59:52
telling you why he's convinced instead
00:59:54
of trying to convince you which is
00:59:56
another huge rule in copy again it goes
00:59:58
with the last thing that I said but you
01:00:00
don't want to start trying to convince
01:00:01
people or tell people why something is
01:00:03
is is how it is when you just tell them
01:00:05
why you believe it right now they can't
01:00:08
argue with you and they're going to
01:00:09
identify with your reasons the big
01:00:10
question I always get asked on social
01:00:12
media is is this a skill or is this a
01:00:14
gift right so you're starting to to
01:00:16
notice a recognizable pattern here right
01:00:18
the the biggest objection clearly when
01:00:20
it comes to communication is but I
01:00:22
thought people were born like this right
01:00:23
so that's why he has multiple emails
01:00:25
going over that one big objection it's a
01:00:27
skill it's a learnable skill that anyone
01:00:29
can acquire I've done all the hard work
01:00:31
for you I've taken all the lessons that
01:00:33
helped me and the thousands of students
01:00:36
from all over the world flourish and
01:00:37
I've put them into Stage Academy this is
01:00:40
your last chance to join stage Academy
01:00:41
for $4.99 USD here are the two simple
01:00:44
ways that you can grow an email list of
01:00:46
ready to buy subscribers that love
01:00:48
reading your emails and this is super
01:00:50
important to know as a copywriter
01:00:51
especially as an email marketing skilled
01:00:53
copywriter because if he had has or if
01:00:56
your client has just an okay email list
01:00:58
of like a couple thousand people you're
01:01:00
going to want to grow that because the
01:01:01
more people who come in there from his
01:01:02
social medias or from the social medias
01:01:04
the more people you're going to be able
01:01:05
to Market to you're going to be able to
01:01:07
make more sales through email one of the
01:01:09
biggest parts of actually growing a cash
01:01:11
flow email list is the fact that you
01:01:14
want to have more people coming in there
01:01:15
every single day uh I believe I have a
01:01:18
few hundred who come into my list every
01:01:20
single day and there's no reason why
01:01:22
they shouldn't have shouldn't be able to
01:01:23
have a few hundred coming to their list
01:01:24
every single day as well so a is free
01:01:27
lead magnets SL micro offers sltrip
01:01:29
wires okay these all kind of mean
01:01:31
different things so I'm going to go over
01:01:32
what they mean and how to use them so
01:01:34
businesses often offer something like a
01:01:36
free live event or ebook in order to get
01:01:40
people's attention s sorry get people's
01:01:42
emails so like yo I have this ebook it's
01:01:44
a free ebook all you got to do is
01:01:46
download it so give me your email or
01:01:47
they say yo I'm doing this live um 5day
01:01:50
challenge if you want to join if you
01:01:51
want to participate then come join it a
01:01:54
micro offer or trip wire might being
01:01:56
referred to is an inexpensive product
01:01:58
$27 for example but I've seen them as
01:02:00
low as $1 that does the exact same thing
01:02:03
except it earns a small amount of
01:02:05
Revenue and gets people into a buying
01:02:07
State and also identifies buyers so
01:02:10
we're not going to talk too much about
01:02:12
sales funnels in this particular video
01:02:14
because I did already do a course on
01:02:15
that I'm probably going to do another
01:02:17
free course on sales funnels because
01:02:18
that last one wasn't really that long
01:02:20
wasn't that in-depth but again with with
01:02:24
with copy wording dude again it's just
01:02:25
intro to digital marketing there's so
01:02:27
many layers to this um but yes that
01:02:29
essentially gets you into the sales
01:02:30
funnel and collects your email at the
01:02:32
same time the next is the free emails
01:02:35
newsletter so this works by getting
01:02:37
people to sign up to your newsletter
01:02:38
simply by advertising all the free value
01:02:41
that you give out to your email list
01:02:43
right so saying yo I have a free email
01:02:45
newsletter every single week I give out
01:02:49
valuable tips on how you can grow your
01:02:51
plumbing business for example and then
01:02:53
people are going to sign up because
01:02:54
that's exactly what they want to do do
01:02:56
now you have a list of people who want
01:02:58
to grow their Plumbing business so if
01:03:00
you can mentor them or something for
01:03:02
example then now you're making money
01:03:04
because you have a whole list of your
01:03:06
potential buyers now you're probably
01:03:08
wondering okay but Tyson how do you
01:03:09
actually get results have you ever
01:03:11
gotten results with this Tyson well
01:03:12
here's the one email I've sent has added
01:03:16
over $70,000 into my client's Pipeline
01:03:19
and one me employee of the month plus a
01:03:21
pay bonus right it was like a how much
01:03:24
was it like a $500 Amazon gift card or
01:03:26
something which is like you know I'll
01:03:28
take that so one email 70k into the
01:03:31
pipeline let's check it out and here's
01:03:33
the proof as well Tyson I don't know
01:03:36
what you did but the emails are
01:03:37
absolutely freaking blowing up so I have
01:03:39
like 10 leads to send calendars to
01:03:41
tomorrow morning to book them and make
01:03:43
sure you get you add all these people to
01:03:45
your tracker so 10 leads this is a 7K uh
01:03:49
product they also have other products on
01:03:51
top of that so realistically the
01:03:53
lifetime value of those 10 leads is
01:03:55
going to be more
01:03:56
but again 10 hot leads uh he's telling
01:03:58
me to add those people to my tracker
01:03:59
make sure they get the link make sure
01:04:01
they get booked on a call followup
01:04:02
hardcore everybody that's Ever Raised
01:04:04
their hand dude you can make some
01:04:05
serious cash doing this like I've never
01:04:07
seen our email blow up like this before
01:04:09
dude you're crushing it right and this
01:04:11
was a voice voice note so it was pretty
01:04:13
uh it was pretty awesome same team he's
01:04:16
messaging the marketing channel uh
01:04:18
tagging everybody saying let's give it
01:04:19
up to Tyson all these leads from email
01:04:22
and then he's asking what my next plan
01:04:23
is going to be and then he just sent in
01:04:25
a screenshot of like all the leads that
01:04:27
I got them bro great feeling bro great
01:04:30
feeling so here's some more proof that
01:04:32
the copy that I just absolutely Cooks
01:04:34
right the copy that I've sent to my own
01:04:36
list and also to my client's list as
01:04:38
well now Tyson this email is the best by
01:04:41
far pretty funny as well thanks for the
01:04:44
motivation man one of the most crafty SL
01:04:46
witty emails I've ever read bro you
01:04:47
snapped with this one yo Tyson the email
01:04:50
is so funny it made me laugh the entire
01:04:52
way through that was some good sauce
01:04:55
this is how you want people to react and
01:04:58
interact with your emails cuz when they
01:05:00
open up your emails they just have a
01:05:01
good time value aside and they get value
01:05:04
dude they're going to be they're going
01:05:05
to want to open they're going to look
01:05:07
forward to your emails they're going to
01:05:08
look forward to it every time your email
01:05:10
pops into their inbox they're going to
01:05:11
stop what they're doing and they going
01:05:13
to open it and look once you're able to
01:05:14
actually write these emails correctly in
01:05:16
the ways that I'm about to show you so
01:05:18
your copywriting is extremely good I'll
01:05:20
be working to get there and you're the
01:05:22
only one who can give a ton of value by
01:05:24
email by the way I like your heo
01:05:26
thanks G boom so here is what the emails
01:05:30
look like I actually have two emails
01:05:31
here right but the first one is the one
01:05:33
in question so subject line useless
01:05:37
metrics email hey first name the other
01:05:40
day one of my friends was going on about
01:05:42
I got 80 booked calls last month just
01:05:45
from LinkedIn so essentially this is a
01:05:46
um a business consultant right so he
01:05:49
works with other businesses to help them
01:05:51
book more calls make more money with
01:05:53
their offers um yeah that's basically
01:05:55
get so I got 80 book calls last month
01:05:57
just from LinkedIn so see how I made it
01:05:59
italics that's because it's a quote and
01:06:01
I also put it in quotation marks it just
01:06:03
makes it easier to read uh and more
01:06:04
understandable okay not bad and how many
01:06:06
of those 80 calls 80 booked calls
01:06:09
actually showed up to the call I asked
01:06:11
um about 30 50 no shows that's
01:06:15
interesting and how many of those 30
01:06:18
calls were qualified about 10 he said as
01:06:21
his enthusiasm began to fade out of 10
01:06:24
how many did you actually close he said
01:06:28
well none technically but we're going to
01:06:30
be following up and closing them in the
01:06:32
future I immediately recognized his
01:06:35
effort to cope with the reality of his
01:06:36
situation 80 booked calls from linkedin0
01:06:40
collected and a whole lot of wasted time
01:06:42
and effort this is something I see a lot
01:06:44
in the coaching industry coaches focus
01:06:47
on numbers that don't really mean
01:06:50
anything so this is where I get like
01:06:51
super relatable and I'm making a point
01:06:53
that like a big thing here as well guys
01:06:55
is that it's like something that's fresh
01:06:57
I see a lot of people write copy and
01:06:59
they write copy about something that's
01:07:01
just a super stale idea like oh bro you
01:07:03
have to reach failure before you reach
01:07:05
success or man if you really want to uh
01:07:08
if you really want to build muscle you
01:07:10
have to be disciplined it's like these
01:07:11
are not new ideas by any means the thing
01:07:14
with this one is that sure it might not
01:07:16
be a new idea but it's a more fresh
01:07:18
angle from a fresh perspective and is an
01:07:21
old angle that I'm telling in a way
01:07:22
that's completely different because I'm
01:07:24
using a story and actually asked him uh
01:07:27
this story and got it from him too so a
01:07:28
whole lot of waste of time uhhuh so
01:07:30
coaches focus on numbers that don't
01:07:32
really mean anything and then here's the
01:07:34
Learning lesson it's better to book one
01:07:36
call and get one sale than booking 100
01:07:39
calls and getting zero sales that's why
01:07:42
you need a system that fills your
01:07:43
pipeline with ready to buy leads and now
01:07:45
I'm talking about so this is kind of
01:07:47
like a problem agitate solution email
01:07:49
now I'm uh transitioning over to the
01:07:51
solution the solution is that you need a
01:07:53
system not people who don't understand
01:07:55
your offer have 0 or are just Tire
01:07:57
kicking and hop and hopping on random
01:07:59
sales calls a better strategy means
01:08:01
better leads and better leads means more
01:08:04
sales and less wasted time the only
01:08:06
thing that separates a thriving business
01:08:09
from a struggling one are offer plus
01:08:12
Messaging Plus Sales Plus systems so
01:08:14
again this is like another Learning
01:08:16
lesson and the big idea behind the whole
01:08:18
business and the whole brand and if just
01:08:21
one of these pillars isn't set up
01:08:22
correctly it's going to end up costing
01:08:24
you tons of time time money and unneeded
01:08:27
stress so if you want some Z help
01:08:30
tracking down which of these could be
01:08:32
holding you back reply to this email
01:08:35
with the word me we'll help you create
01:08:37
an action plan that you can use to start
01:08:40
scaling your business within the next
01:08:42
couple days by tracking the metrics that
01:08:44
count so let's get you bringing in those
01:08:47
10K 30k and even 50k plus months and
01:08:50
working with clients who love and
01:08:51
respect you talk soon okay so
01:08:54
essentially the the funnel here is they
01:08:56
reply we send them a calendar we get on
01:08:58
the call and essentially we help them
01:09:01
but also give them a sales call as well
01:09:03
so that's what that looks like right and
01:09:05
the great part about this is that before
01:09:06
they met me their email list was
01:09:07
basically like dead like they had a big
01:09:09
email list they kind of played around
01:09:10
with it said some emails here and there
01:09:12
but they never really utilized it and
01:09:14
then they go from that to actually
01:09:15
having consistent leads coming in from
01:09:18
email which is you know really really
01:09:20
good for them here's here's a second
01:09:22
email right a second example subject
01:09:24
line repeatability makes millions email
01:09:26
hey first name there's a mistake that so
01:09:29
many coaches make in their business it
01:09:31
costs them thousands every single month
01:09:33
in Revenue waste dozens of hours every
01:09:35
week and creates tons of unnecessary
01:09:37
stress in their lives While most coaches
01:09:40
laser focus on things like sales calls
01:09:41
funnels marketing the real problem is
01:09:44
something bigger lack of reputability I
01:09:46
know this may sound overly optimistic
01:09:48
but I believe every coach can scale past
01:09:51
100K per month and I know this from my
01:09:52
years of experience helping coaches
01:09:54
scale most coach to suffer from the
01:09:56
feast and famine Cycles one month
01:09:58
they're on top of the world the money is
01:09:59
flying in and they feel like everything
01:10:01
they touch turns to Gold then the next
01:10:03
month they're chasing down leads like a
01:10:05
madman desperately searching for their
01:10:07
next sale so that they can just make
01:10:09
enough for payroll so again this is high
01:10:12
relatability where business owners are
01:10:14
making a lot of money but they also have
01:10:16
really high overhead meaning they're
01:10:17
spending a lot of money to make that
01:10:18
money so if they're making 100K per
01:10:21
month but they're spending 60 Grand per
01:10:24
month to get there and then one month
01:10:26
they have uh just a low month where it's
01:10:28
like they only make 60 or 50k now
01:10:31
they're actually losing money they're
01:10:32
like losing $10,000 that month because
01:10:34
they have to make a payroll so that's
01:10:36
basically um the situation that I'm
01:10:38
outlining here and unlike real roller
01:10:40
coasters this one's not nearly as fun so
01:10:43
uh oh yeah so this is the revenue roller
01:10:45
coaster okay so again that's actually
01:10:47
some comedic relief right there this is
01:10:48
exactly why we built our business with
01:10:51
foundations and principles that scale
01:10:53
consistently because once you have a
01:10:55
system setup it gives you a sense of
01:10:57
peace and confidence you enroll clients
01:10:59
every single week your content is mass
01:11:01
producing leads passively and almost
01:11:03
every month is a little better than last
01:11:04
if you so if you want to take the guess
01:11:06
work out of your coaching business and
01:11:08
come up with a repeatable and reliable
01:11:09
scaling systems I want to give you
01:11:11
access to a free training that is
01:11:13
designed to take you from 0 to 100K per
01:11:15
month in your coaching business again
01:11:17
this is a um I think this was like a
01:11:20
training vssl I'm not really sure this
01:11:22
is the exact system that I've used
01:11:24
myself and have shared with multiple
01:11:26
other coaches coaching businesses to
01:11:29
generate over seven figures click here
01:11:30
to get access to my free seven figure
01:11:32
business training talk to you soon okay
01:11:35
so as you can see like my my emails are
01:11:37
very formulaic right those two
01:11:39
specifically were were kind of like I
01:11:42
don't know they they're pretty similar
01:11:43
but again all it is is talking about the
01:11:45
problem talking about the agitate then
01:11:47
go into the solution you give them a lot
01:11:49
of relatability right you really enter
01:11:51
the conversation in their mind and
01:11:52
that's basically 90% of the work done
01:11:54
again copy is isn't written it is
01:11:56
assembled okay now who wants to actually
01:11:58
watch me build a six figure per month
01:12:00
email automation from scratch I know
01:12:03
it's you so let's hop right into it
01:12:05
because a lot of people are confused
01:12:06
about what does a software look like how
01:12:08
do you actually use it I'm super
01:12:09
confused what if I get the job what if I
01:12:12
get a client I don't know what to do so
01:12:14
relax I'm going to show you exactly what
01:12:16
to do so this is what an email list
01:12:19
looks like as you can see the contacts
01:12:20
is 117,000 right now and then these are
01:12:23
just a whole bunch of emails right here
01:12:26
um I'm not going to scroll anywhere
01:12:27
because obviously those are people's
01:12:28
emails so yeah that's what that looks
01:12:30
like um and then over here on the left
01:12:32
you can see it says list so they're
01:12:33
basically all divided into lists meaning
01:12:36
where they come came from maybe they
01:12:37
either bought something maybe they just
01:12:39
signed up to my email list maybe they
01:12:40
signed up to the free newsletter
01:12:41
something like that then we have tags
01:12:43
right so usually when people just sign
01:12:45
up through through something free or
01:12:47
they purchase something we tag them as
01:12:49
you know this is what they purchase this
01:12:51
way you keep it nice and organized super
01:12:53
important as you can see we have some
01:12:55
other things here um I don't really go
01:12:57
into those that's it's basically very
01:12:59
simple you only really need to know
01:13:00
lists and tags and then over here is
01:13:03
what it looks like to actually start an
01:13:05
an automation so over here in active
01:13:07
campaign you can actually have all these
01:13:09
different recipes to start an automation
01:13:12
so you can pick any of these that you
01:13:13
like um I'm going to see search up
01:13:15
welcome sequence and see what it gives
01:13:16
me oh it says welcome Series right here
01:13:18
okay we'll try
01:13:20
that okay and now here's what it gives
01:13:22
me so every single automation starts
01:13:25
with a trigger right a trigger can be
01:13:27
they either signed up to a list or maybe
01:13:29
they clicked on something they opened
01:13:30
something you added them to the list
01:13:32
manually I mean it can be anything right
01:13:34
but this is ex exactly what starts the
01:13:36
automation which means it's exactly what
01:13:38
puts them through um I have the example
01:13:40
here so uh my list I just use dead
01:13:42
emails as a placeholder I have a bunch
01:13:44
of emails that either haven't opened in
01:13:46
the last 30 days or have just been
01:13:47
inactive so all those emails go into the
01:13:49
dead emails list so we don't send to
01:13:51
those people because we don't want to
01:13:52
hurt our open rate again this is how you
01:13:54
create great email deliverability and
01:13:56
just a great email list overall it's way
01:13:57
better to have a small list that loves
01:13:59
you than a huge list of people who are
01:14:00
just man okay so once they subscribe
01:14:03
they get sent an email this is the
01:14:05
welcome email then they wait for one
01:14:07
week and then um it asks them if they've
01:14:11
opened if they haven't opened they go
01:14:13
down over here where they get reminded
01:14:16
to open if they have already opened then
01:14:18
they go over to over here where okay
01:14:21
you've opened so now it's time to go
01:14:22
through the next the next step maybe
01:14:24
it's a soft sell Maybe It's A Hard Sell
01:14:26
maybe it's some different sort of value
01:14:28
but then over here on the right is like
01:14:30
hey did you get the initial thing that
01:14:31
you signed up for I'm just going to
01:14:33
remind you so as you can see it's super
01:14:35
super simple and then you can choose out
01:14:37
of these suggested steps maybe you want
01:14:39
to wait for another s days and then send
01:14:42
them an email or send them a text or
01:14:44
send them some sort of email
01:14:45
notification I'm going to go with an
01:14:47
email um and I'm going to just save it
01:14:50
and design later
01:14:52
email so as you can see like dude this
01:14:55
is literally easier than Legos dude like
01:14:57
if you can figure out how to like scroll
01:14:59
through Instagram or like set up a
01:15:01
YouTube account or something like dude
01:15:02
this stuff is uh seriously easy it's
01:15:05
literally visual you can be like
01:15:07
basically nonverbal and still absolutely
01:15:09
Ace this dude it's it's it's really that
01:15:11
simple okay so now that you know
01:15:13
everything about email marketing that
01:15:14
you need to know to get your first
01:15:16
client how do you actually go about
01:15:17
using all the skills that you learned in
01:15:18
this video to go out and get your first
01:15:20
or next $3,000 per month copywriting
01:15:23
client so they can hopefully do
01:15:25
copywriting full-time invest more of
01:15:28
your time in copywriting get more
01:15:29
clients make more money per client and
01:15:31
eventually hit 10K per month plus I'm
01:15:33
going to go over some Outreach methods
01:15:35
and some ways to actually do that but
01:15:36
first I wanted to quickly mention
01:15:38
because a lot of people ask me on my
01:15:39
videos about the one to one to1
01:15:40
mentorship so it's a 4D copy intensive
01:15:42
one to1 mentorship where you can work
01:15:44
directly with me and other coaches who
01:15:47
are making bank with copywriting and
01:15:49
also other copyrighting students who are
01:15:51
already making bank I'm not going to do
01:15:53
a whole pitch here but if you want to
01:15:54
learn more what the students inside are
01:15:56
saying and what it actually all looks
01:15:58
like to have us essentially just hold
01:15:59
you by the hand and walk you through how
01:16:02
to get these clients how to service them
01:16:04
how to write the copy for them then that
01:16:05
link is down below in the description so
01:16:08
if you want to learn how to actually get
01:16:10
clients using just the YouTube videos
01:16:12
I'm going to show you exactly where to
01:16:13
so if you want to learn how to get
01:16:14
clients with the newest free Outreach
01:16:17
course that is right here on screen the
01:16:19
free
01:16:20
2hour copyrighting Outreach course okay
01:16:23
it's going to show you all the new
01:16:24
Outreach methods that are actually
01:16:25
working right now for my students and
01:16:28
then next if you want to study
01:16:29
copywriting um you can have the free 8h
01:16:32
hour copying course where we go over
01:16:35
everything it's 8 hours for a reason
01:16:37
okay we go in-depth and I want you guys
01:16:39
to pick this apart if you haven't
01:16:40
finished it yet or you started it or you
01:16:42
just kind of skimmed through it like
01:16:43
dude it is absolutely 1,000% worth the
01:16:46
watch and then next finally certainly
01:16:49
but not least is to download the free
01:16:50
copy starter kit for more email
01:16:52
templates resources um Outreach scripts
01:16:56
literally everything you could ever
01:16:57
imagine a free community I mean the the
01:16:59
list is endless right and that's for
01:17:02
completely $0 Down Below in the
01:17:05
description all right everybody go out
01:17:07
there put everything I just taught you
01:17:09
to use be successful with copyrighting
01:17:12
and make sure you mention me when you
01:17:14
make that money it for today and of
01:17:16
course I'll see you guys on the next one
01:17:18
peace

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