5 Ways To Rapidly Scale a Mission-Driven Business | Ashley Heather, COO of Lumati (Podcast 460)

00:50:28
https://www.youtube.com/watch?v=fy2hrHl0vQU

Resumen

TLDRIn this insightful conversation, Ashley Heather, co-founder of Lumati, shares his experiences from six startups, two successful and four failures. He emphasizes the importance of learning from failure, the right timing in business, and having a robust team. Lumati focuses on enhancing health span through innovative wellness solutions and aims to support a billion lives over the next decade. Ashley also provides strategies for COOs on handling rapid growth, building relationships, and maintaining a calm demeanor in high-pressure situations. He stresses the significance of surrounding oneself with a capable team and not rushing through life, reflecting on his personal journey and offering advice to aspiring leaders.

Para llevar

  • 🚀 Learn more from failures than successes.
  • 🤝 The right team is crucial for success.
  • 💡 Strive for clear vision amidst challenges.
  • ⏳ Don't rush through your journey; life is long.
  • 👏 Empower your team to grow alongside the company.
  • 📈 Focus on relationships and trust in your partnerships.
  • 🤔 Embrace discomfort for personal growth.
  • 🌱 Healthy living contributes to longevity.
  • 💪 Mindfulness helps maintain clarity in stress.
  • 📖 Reflect on your journey, celebrating small wins.

Cronología

  • 00:00:00 - 00:05:00

    The speaker shares insights from their experiences as an entrepreneur with six startups, highlighting the lessons learned from failures and successes, emphasizing the importance of timing and the right team in achieving success.

  • 00:05:00 - 00:10:00

    Ashley Heather, co-founder and president of Wumati, discusses his extensive background in building and scaling companies, particularly in health tech, and the significant growth he achieved during the COVID pandemic with the company Cleared.

  • 00:10:00 - 00:15:00

    The episode focuses on strategies for supporting teams during rapid expansion, the mindset shifts needed after setbacks, key skills for growth, and how to maintain vision during tough times, appealing to both leaders of growing companies and aspiring leaders alike.

  • 00:15:00 - 00:20:00

    Ashley introduces Wumati as a wellness company focusing on longevity to enhance people's health span, detailing their clinics in San Diego and Tijuana and their global ambitions to reach a billion lives over the next ten years.

  • 00:20:00 - 00:25:00

    The speaker identifies a vast market to improve health, citing a shift away from traditional medicine as many seek alternative solutions and acknowledging the effects of COVID on people's health, creating a demand for holistic and natural healing methods.

  • 00:25:00 - 00:30:00

    The speaker mentions the challenge of navigating the healthcare industry's need for a better solution, discussing the market's dissatisfaction and the shift toward preventative and holistic care amid growing chronic health conditions and the impact of recent vaccines.

  • 00:30:00 - 00:35:00

    Wumati aims to provide these alternative healing modalities, helping those dissatisfied with their current healthcare experiences while aiming to illuminate pathways to improved vitality through their offerings.

  • 00:35:00 - 00:40:00

    Ashley shares his background, detailing a journey into health care after a family tragedy, discussing his initial career in marketing and technology, unsuccessful ventures, and finally a successful pivot to health-focused entrepreneurship.

  • 00:40:00 - 00:45:00

    The speaker emphasizes the importance of relationships, experience, trust, and a calm demeanor in navigating high-stress environments and building rapid-growth companies, sharing personal strategies for maintaining resilience and mental clarity.

  • 00:45:00 - 00:50:28

    The conversation touches on the dynamics of leadership team structures, including how communication between CEO and COO is crucial for growth, outlining the importance of building trust over processes amidst rapid scaling.

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Mapa mental

Vídeo de preguntas y respuestas

  • What is Lumati?

    Lumati is a wellness company focused on longevity, aiming to improve health span and prevent diseases through holistic approaches and technologies.

  • What lessons has Ashley learned from his startup failures?

    Ashley believes you learn more from failure than success, emphasizing the importance of timing, the right team, and recognizing opportunities.

  • How has COVID impacted Lumati’s approach?

    The pandemic highlighted health issues leading people to seek alternative health solutions, which Lumati aims to address.

  • What is the goal of Lumati over the next 10 years?

    Lumati aims to positively impact a billion lives through its wellness and health technology.

  • What advice does Ashley give to introverted COOs?

    He suggests being comfortable with discomfort, building relationships, and focusing on empowering a strong team.

  • What does Ashley prioritize in his role as COO?

    Trust, clarity of culture, and empowering teams to exceed expectations while focusing on the overall vision.

  • How does Ashley stay grounded during high-stress situations?

    He practices mindfulness, exercise, and reflection while managing stress responses to maintain clear-headedness.

  • What advice would Ashley give his younger self?

    He would advise to follow one's heart, surround oneself with great people, and not to rush through life.

  • What are Ashley's personal goals in the next few months?

    He's excited about personal growth, expanding family time, and building meaningful connections.

  • How can someone reach out to Ashley Heather?

    Interested individuals can email Ashley at ashley@lumati.com for inquiries regarding Lumati or topics discussed.

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Desplazamiento automático:
  • 00:00:00
    i've had six startups two successful
  • 00:00:02
    four failures right so I've learned a
  • 00:00:04
    lot as I say you learn more from failure
  • 00:00:06
    sometimes than you do from success
  • 00:00:08
    missing those opportunities being blind
  • 00:00:10
    to it having the wrong people in the
  • 00:00:12
    right seats you know wrong people in the
  • 00:00:13
    wrong seats etc there's just a lot that
  • 00:00:15
    goes into um knowing when the timing is
  • 00:00:18
    right and having the right team members
  • 00:00:19
    to execute today we are joined by Ashley
  • 00:00:23
    Heather co-founder president and COO of
  • 00:00:27
    Wumati he is an entrepreneur with over
  • 00:00:30
    25 years of experience building and
  • 00:00:31
    scaling successful companies from
  • 00:00:34
    funding health tech ventures to leading
  • 00:00:36
    a company called cleared for during
  • 00:00:38
    COVID which was an exponential period of
  • 00:00:40
    growth to over hund00 million in revenue
  • 00:00:43
    in just two years ashley has seen
  • 00:00:46
    firsthand what it takes to navigate high
  • 00:00:47
    pressure environments sustain momentum
  • 00:00:50
    through failures and maintain a clear
  • 00:00:52
    vision when the road gets tough that is
  • 00:00:54
    why in this episode we're going to
  • 00:00:55
    explore how to support your team during
  • 00:00:58
    rapid expansion the mindset shift needed
  • 00:01:00
    to move forward after setbacks key
  • 00:01:03
    skills required to grow at scale
  • 00:01:06
    strategies for staying grounded and calm
  • 00:01:08
    during high stress situations and how to
  • 00:01:12
    hold on to your vision and belief even
  • 00:01:14
    in the hardest moments whether you're
  • 00:01:17
    leading a fast growing company or you're
  • 00:01:19
    just looking to level up as a leader
  • 00:01:21
    this conversation is packed absolutely
  • 00:01:24
    loved this conversation i had some
  • 00:01:26
    amazing takeaways myself and it is
  • 00:01:28
    definitely a conversation you're not
  • 00:01:29
    going to want to miss so let's go ahead
  • 00:01:31
    and dive in with Ashley Smith all right
  • 00:01:34
    here we are we are live with Ashley
  • 00:01:36
    heather welcome to the show thanks
  • 00:01:39
    thanks for having me great to be here
  • 00:01:41
    yes all right well I am so excited about
  • 00:01:43
    this conversation we were just talking a
  • 00:01:46
    little bit diving right away you had to
  • 00:01:48
    jump on a kind of urgent call because
  • 00:01:49
    you've got some cool things in the works
  • 00:01:51
    with your company and it led us down to
  • 00:01:53
    some really amazing things that you guys
  • 00:01:55
    are up to so give us a brief kind of
  • 00:01:58
    overview of what are you doing currently
  • 00:02:01
    with the company Bumati what's your role
  • 00:02:03
    and how did you get involved
  • 00:02:06
    uh great well yeah it's been fascinating
  • 00:02:08
    conversation already hello everybody
  • 00:02:09
    who's listening uh thanks for joining in
  • 00:02:12
    um so Lumati is a wellness company uh
  • 00:02:15
    we're really focused on the space of
  • 00:02:17
    longevity within that wellness category
  • 00:02:20
    essentially increasing the health span
  • 00:02:21
    of people so making them avoid pain
  • 00:02:25
    disease and other issues you know
  • 00:02:27
    putting it off as long as possible uh um
  • 00:02:30
    and so that's really what we are focused
  • 00:02:32
    on as an organization we have a clinic a
  • 00:02:34
    location in Entenus um San Diego and we
  • 00:02:38
    have a second clinic in Tijuana Mexico
  • 00:02:40
    where we do certain things that we can't
  • 00:02:42
    do in the US clinic um and then we
  • 00:02:44
    license a bunch of our tools and
  • 00:02:46
    technologies and things that we do to
  • 00:02:48
    lots of other clinics around the country
  • 00:02:49
    and in fact around the world so that's
  • 00:02:52
    uh that's Lumati uh the brand is
  • 00:02:54
    relatively new many people on this call
  • 00:02:56
    probably have not heard of it we are
  • 00:02:57
    relatively small business but we do have
  • 00:02:59
    big aspirations uh the goal is to reach
  • 00:03:02
    a billion lives in the next 10 years um
  • 00:03:05
    improving them you know in some positive
  • 00:03:07
    way through the application of our tools
  • 00:03:09
    technologies education etc uh so big
  • 00:03:12
    goals uh we're just getting started the
  • 00:03:14
    business is about three years old uh it
  • 00:03:16
    was under another name we rebranded uh
  • 00:03:18
    after I had joined to create this global
  • 00:03:20
    brand of Lumati uh illuminating your
  • 00:03:22
    vitality so it has both of those words
  • 00:03:25
    in it it's also a six-digit domain
  • 00:03:27
    lumati.com which is pretty hard to get
  • 00:03:29
    in today's world a a short domain that
  • 00:03:31
    feels right for the business and also is
  • 00:03:33
    a global word that translates and you
  • 00:03:35
    know all the stuff you have to do when
  • 00:03:36
    you're branding uh so we got through
  • 00:03:38
    that and and we are Lumati have been for
  • 00:03:40
    about a year um I'm the president and
  • 00:03:42
    CEO of the company so you know the
  • 00:03:44
    number two uh joining an amazing
  • 00:03:47
    gentleman David Perez who's the founder
  • 00:03:49
    CEO of the business um and he's been on
  • 00:03:52
    his own sort of health journey for
  • 00:03:53
    himself and his family of the last 15
  • 00:03:55
    years and through that journey stumbled
  • 00:03:58
    across various modalities technologies
  • 00:04:01
    he's not a medical doctor but is around
  • 00:04:03
    medical doctors a lot uh he's a tinkerer
  • 00:04:06
    an engineer an entrepreneur and through
  • 00:04:08
    that um um you know and a philanthropist
  • 00:04:11
    sort of figured out how to kind of
  • 00:04:12
    create some pretty interesting
  • 00:04:14
    technologies um and the way you know
  • 00:04:17
    everything we do is holistic um and we
  • 00:04:20
    really focus on a few different things
  • 00:04:21
    but I don't want to answer your question
  • 00:04:23
    too go into too much detail you can
  • 00:04:25
    steer me you know where you want me to
  • 00:04:26
    go but uh so yeah I've been there been
  • 00:04:28
    there about a year and it's been a super
  • 00:04:30
    fast growth company over the last 12
  • 00:04:32
    months so very exciting okay awesome and
  • 00:04:35
    I'm curious to hear because I know I've
  • 00:04:38
    been in this space myself for five years
  • 00:04:40
    overcoming some health
  • 00:04:42
    issues finding different modalities that
  • 00:04:44
    are outside of traditional medicine can
  • 00:04:47
    be difficult knowing like where do I
  • 00:04:50
    start there's so many different types of
  • 00:04:52
    things that are coming available so I'm
  • 00:04:54
    curious what how do you guys find the
  • 00:04:56
    things that you want to specialize in
  • 00:04:58
    and then who are you focusing towards
  • 00:05:00
    serving
  • 00:05:02
    yeah um I mean there are so many people
  • 00:05:05
    out there that are are looking to
  • 00:05:07
    improve their health uh so it's an
  • 00:05:08
    enormous market and it's a $4 trillion
  • 00:05:11
    industry the the healthcare industry uh
  • 00:05:13
    sometimes referred to as the sick care
  • 00:05:15
    industry um depending on how you kind of
  • 00:05:18
    view it but essentially $4 trillion um
  • 00:05:22
    and a lot of people have been going
  • 00:05:25
    through especially in the last few years
  • 00:05:26
    a couple of different angles so one is
  • 00:05:28
    I've tried the traditional stuff and
  • 00:05:31
    it's not working meaning western
  • 00:05:32
    medicine u for whatever reason what I
  • 00:05:35
    have they can't click their fingers and
  • 00:05:37
    give me you know give me the magic pill
  • 00:05:39
    or prescribe me you know some treatment
  • 00:05:42
    that's working and so more and more
  • 00:05:44
    people are fitting into that category
  • 00:05:46
    where they're just not being served by
  • 00:05:48
    the existing uh kind of western medicine
  • 00:05:51
    medical setup so I think that's you know
  • 00:05:53
    that's a big piece that that we're
  • 00:05:55
    seeing is happening um and we can talk
  • 00:05:57
    about why and all that kind of stuff in
  • 00:05:58
    a minute um the second is that obviously
  • 00:06:01
    we've just gone through this pandemic
  • 00:06:03
    with COVID and the vaccines and there's
  • 00:06:05
    a lot of evidence now uh coming out that
  • 00:06:07
    for some people unfortunately the
  • 00:06:10
    vaccine did not help them in their
  • 00:06:12
    long-term health it may have had
  • 00:06:14
    temporary benefit you know around COVID
  • 00:06:16
    and so forth uh but ultimately it has
  • 00:06:18
    triggered the vaccines have triggered
  • 00:06:20
    other health issues or brought up things
  • 00:06:22
    in the past that that user maybe was
  • 00:06:25
    dormant and and the covid vaccine has
  • 00:06:26
    has sort of brought it out and so that's
  • 00:06:28
    really unfortunate because in essence
  • 00:06:30
    the vaccine was there to help people but
  • 00:06:32
    actually there are millions of people
  • 00:06:34
    and in fact I think the US numbers is
  • 00:06:35
    there's 10 million people with long co
  • 00:06:38
    essentially meaning that some impact of
  • 00:06:40
    covid is affecting their lifestyle their
  • 00:06:42
    ability to work or you know look after
  • 00:06:44
    their family whatever their issue is and
  • 00:06:46
    so So that's 10 million people that's a
  • 00:06:47
    lot of people um so that's kind of
  • 00:06:49
    really where some of this comes from
  • 00:06:52
    it's it's essentially people who aren't
  • 00:06:53
    finding a solution um in the current
  • 00:06:56
    network or setup of medical doctors or
  • 00:06:58
    you know physicians and so forth and are
  • 00:07:00
    looking for something different and then
  • 00:07:02
    I think the third group is I think we're
  • 00:07:04
    we're raising our awareness that that
  • 00:07:08
    holistic and that natural ways to heal
  • 00:07:11
    could well be better than non-holistic
  • 00:07:13
    ways for healing in the long term and so
  • 00:07:16
    I think there's a growing population of
  • 00:07:18
    people that are just looking for you
  • 00:07:20
    know different ways to heal their body
  • 00:07:21
    where it's more about you know what
  • 00:07:23
    they're putting in their body from a
  • 00:07:25
    nutrition you know food is medicine
  • 00:07:26
    exercise is medicine like what can we do
  • 00:07:28
    with our bodies to get ourselves back to
  • 00:07:31
    stasis and and and so that clean healthy
  • 00:07:33
    living approach and not just be relying
  • 00:07:36
    on some GLP-1 or some medication or you
  • 00:07:40
    know some expensive surgery that's
  • 00:07:42
    generally presented as the first thing
  • 00:07:44
    oh you've got pain let's let's you know
  • 00:07:46
    let's get some surgery let's kind of and
  • 00:07:48
    and you know that means a lot of money
  • 00:07:50
    which is great if you're in the medical
  • 00:07:52
    business but not necessarily as an
  • 00:07:53
    individual it can be expensive uh and
  • 00:07:55
    often there's long recovery times
  • 00:07:57
    associated with that so sometimes people
  • 00:07:59
    are you know they they've had an
  • 00:08:01
    accident an injury or something it's
  • 00:08:02
    like how do I how can I get back faster
  • 00:08:06
    um back to performance whatever
  • 00:08:07
    performance means for that individual
  • 00:08:09
    without necessarily going for surgery
  • 00:08:11
    and without doing you know some of these
  • 00:08:14
    um you know getting on a lot of
  • 00:08:15
    medication and so forth which has a lot
  • 00:08:17
    of contraindications you know a lot of
  • 00:08:19
    these medicines you know if you do one
  • 00:08:21
    or two okay but then you know people are
  • 00:08:22
    on four 5 6 10 8 and it's like this just
  • 00:08:25
    it's just unknown the impact it's having
  • 00:08:26
    and a lot of people aren't getting
  • 00:08:28
    through that process well so I think
  • 00:08:29
    there's lots of type of people who are
  • 00:08:31
    coming I think you mentioned mentioned
  • 00:08:32
    earlier you know you suffered with mold
  • 00:08:34
    and lime possibly limes and some other
  • 00:08:35
    things i'm sorry if I'm saying that on
  • 00:08:37
    on public if you didn't want that on
  • 00:08:39
    public all good shared shared so um
  • 00:08:42
    HIPPA violation sorry uh but anyway you
  • 00:08:44
    know that's you know these are there's
  • 00:08:46
    there's many of you out there that are
  • 00:08:48
    developing and and I think nobody has
  • 00:08:49
    the magic answer as to why i think a lot
  • 00:08:52
    of people are putting forward theories
  • 00:08:54
    you know Dr mark Heyman and others talk
  • 00:08:56
    you know regularly about what's going on
  • 00:08:58
    with our food systems what's going on
  • 00:09:00
    with our environment with toxins
  • 00:09:03
    microplastics and so this is kind of the
  • 00:09:05
    world that we exist in we hear all of
  • 00:09:07
    this and we're we're sort of building
  • 00:09:09
    tools and technologies and treatments uh
  • 00:09:11
    that can help uh individuals um and uh
  • 00:09:15
    you know improve and you know improve
  • 00:09:17
    their health and it's it's it's
  • 00:09:19
    difficult but we never talk about curing
  • 00:09:20
    you know treatments is this specific
  • 00:09:22
    word that that's that's that's regulated
  • 00:09:25
    uh but it's really about modalities and
  • 00:09:28
    and doing things to improve your
  • 00:09:30
    lifestyle um that are very natural and
  • 00:09:32
    we can go into kind of more details
  • 00:09:33
    about what some of these things are uh
  • 00:09:35
    in a second sure cool well one of the
  • 00:09:38
    things that you touched on was COVID and
  • 00:09:40
    it sounds like this is my experience and
  • 00:09:43
    sounds like yours too is the
  • 00:09:44
    illumination of a lot of you know that
  • 00:09:47
    may have being a trigger with the
  • 00:09:48
    vaccines of people really starting to
  • 00:09:50
    look at their health with the goal of
  • 00:09:52
    serving a billion people and I was
  • 00:09:55
    watching the the video that you guys
  • 00:09:57
    have on your website and there's a line
  • 00:09:59
    in there that I wrote down cuz I thought
  • 00:10:00
    it was so cool said "The secret elixirs
  • 00:10:03
    of the immortals are now available to
  • 00:10:05
    humanity." I was like "Wow that's that's
  • 00:10:07
    pretty cool." So I'm curious that's a
  • 00:10:10
    really ambitious goal you've been with
  • 00:10:12
    the company for a year what was it about
  • 00:10:14
    you and your kind of track record i got
  • 00:10:16
    to see a little bit about what you've
  • 00:10:18
    built which is amazing why were you the
  • 00:10:20
    perfect candidate to bring into this a
  • 00:10:22
    year ago
  • 00:10:23
    um a great great question so my journey
  • 00:10:26
    into this world um uh I did a business
  • 00:10:30
    degree i'm English so you know grew up
  • 00:10:32
    kind of in London and around London
  • 00:10:34
    worked there a number of years in pretty
  • 00:10:36
    traditional marketing management
  • 00:10:38
    consulting finance etc moved to America
  • 00:10:41
    just before 911 uh to be sort of an
  • 00:10:43
    entrepreneur and to be entrepreneurial
  • 00:10:45
    and ended up building some technologies
  • 00:10:47
    and platforms but mostly in the
  • 00:10:48
    marketing uh industry building websites
  • 00:10:51
    and and other kind of fun apps for
  • 00:10:53
    different people and a few for myself um
  • 00:10:56
    and you know it was great it was a great
  • 00:10:57
    ride for 10 years essentially I sold
  • 00:11:00
    things to people that they didn't really
  • 00:11:02
    need you know the consumer economy and
  • 00:11:04
    luxury products and services and things
  • 00:11:07
    um and out of that ended up selling a
  • 00:11:09
    company making some money and decided to
  • 00:11:10
    kind of you know think about what you
  • 00:11:12
    know what's my purpose and where am I
  • 00:11:14
    going that was in 2012 so just 12 12 13
  • 00:11:17
    years ago
  • 00:11:18
    um and ended up you know leaning into
  • 00:11:20
    health partly because my brother my
  • 00:11:22
    younger brother had a terrible accident
  • 00:11:24
    um and basically fell on his head on a
  • 00:11:27
    off a hotel stairwell and made a you
  • 00:11:29
    know 20 year recovery through a brain
  • 00:11:31
    injury and just essentially was a
  • 00:11:33
    different person after that injury and
  • 00:11:35
    really kind of shocked me and and and
  • 00:11:37
    sort of brought me into the health
  • 00:11:38
    industry to try and figure out how can I
  • 00:11:39
    use my skills to help other people be
  • 00:11:42
    the best versions of themselves that
  • 00:11:43
    they can be and you know avoid this this
  • 00:11:45
    pain and tragedy of my younger brother
  • 00:11:47
    so that was sort of part of the why that
  • 00:11:49
    drove me so I'd made some money i had
  • 00:11:51
    some opportunities to deal in something
  • 00:11:52
    new health was there i'd gone through
  • 00:11:54
    this traumatic experience um and also
  • 00:11:57
    seen that healthcare numbers were rising
  • 00:11:59
    spending as a CEO of a company which I
  • 00:12:01
    was or healthcare costs were going up
  • 00:12:04
    excuse me 25% every year almost and it
  • 00:12:06
    was like wow my my rent's going up 3%
  • 00:12:08
    and my salaries are going up 4% and my
  • 00:12:11
    what's going on and and looked at it and
  • 00:12:14
    lifestyle chronic diseases diabetes
  • 00:12:16
    obesity heart disease basically things
  • 00:12:18
    that theoretically can be reversed
  • 00:12:20
    driving 75% of that what was then $3
  • 00:12:23
    trillion it's now $4 trillion but 75% of
  • 00:12:26
    that spend is basically due to people
  • 00:12:28
    making kind of poor decisions or what
  • 00:12:30
    seems from the outside as poor decisions
  • 00:12:33
    um and so I started a company called Off
  • 00:12:35
    the Scale in 2014 to reverse that and
  • 00:12:38
    reverse obesity and diabetes and build a
  • 00:12:40
    system and platforms around that so I
  • 00:12:43
    was in this space of let's call it
  • 00:12:44
    biohacking before the word biohacking
  • 00:12:46
    was really popular really helping people
  • 00:12:48
    think about their purpose their exercise
  • 00:12:50
    their life what they're trying to do and
  • 00:12:53
    and trying to be a healthier version of
  • 00:12:55
    themselves and so that was back then it
  • 00:12:57
    was a frustrating journey i was too
  • 00:12:59
    early bleeding edge as many mo would say
  • 00:13:01
    in the sort of you know entrepreneurial
  • 00:13:03
    industry i had some great technology and
  • 00:13:05
    some great applications saw some great
  • 00:13:06
    outcomes but I had misjudged the medical
  • 00:13:09
    business or the healthcare market
  • 00:13:10
    thinking that they would really embrace
  • 00:13:13
    quickly something that would reverse
  • 00:13:15
    people's chronic conditions whereas know
  • 00:13:17
    it's a difficult industry a lot of
  • 00:13:19
    people are still in the FIFA service and
  • 00:13:22
    doing more more surgeries more this more
  • 00:13:24
    that and it's under the cover of health
  • 00:13:26
    of course it is but there's an
  • 00:13:27
    undercover of just doing more and our
  • 00:13:31
    you know we were doing less you know
  • 00:13:32
    with ours solution being successful
  • 00:13:34
    there would be less surgeries there
  • 00:13:36
    would be less need for some of this
  • 00:13:37
    stuff and so there was a you know
  • 00:13:39
    difficult pull and push in in many
  • 00:13:40
    meetings around that and you know I
  • 00:13:42
    understand it from both sides as a
  • 00:13:43
    businessman as it were so so that was a
  • 00:13:45
    failed a failed entity got into the
  • 00:13:48
    world of COVID when COVID happened and
  • 00:13:50
    built a COVID platform called cleared
  • 00:13:52
    for which was basically became the
  • 00:13:54
    largest platform for health information
  • 00:13:56
    around COVID used by Netflix T-Mo large
  • 00:14:00
    employers large colleges who basically
  • 00:14:02
    needed to know do you have you been
  • 00:14:04
    vaccinated recently you've been tested
  • 00:14:06
    remember when there were rules and they
  • 00:14:07
    were changing all the time we built a
  • 00:14:09
    platform to manage all those rules
  • 00:14:11
    across the US in fact globally and had
  • 00:14:13
    you know amazing global clients and it
  • 00:14:15
    was an incredible business ly went from
  • 00:14:16
    zero to 100 million in enterprise value
  • 00:14:18
    in less than two years um and you know
  • 00:14:22
    so that was an incredible rise of hiring
  • 00:14:24
    people and building technology and
  • 00:14:26
    working with clients and all the stuff
  • 00:14:28
    you have to do with a company um and it
  • 00:14:30
    was a great rocket ship but then of
  • 00:14:31
    course co disappeared um so quickly and
  • 00:14:34
    faster than any of us you know we all
  • 00:14:36
    knew it might be you know some kind of
  • 00:14:38
    dip but it again went from you know sort
  • 00:14:40
    of 100 million to essentially zero in
  • 00:14:42
    the sense that nobody wanted to track co
  • 00:14:44
    anymore and it was in everybody's
  • 00:14:46
    rearview mirror so there was this
  • 00:14:47
    beautiful system and technology that was
  • 00:14:49
    integrated into door control systems and
  • 00:14:52
    HR systems and great but it just it it
  • 00:14:54
    just lacked a need it lacked a long-term
  • 00:14:56
    need and we we couldn't as a team pivot
  • 00:14:58
    into another area um so you know really
  • 00:15:00
    unfortunate story an amazing journey an
  • 00:15:02
    amazing experience for the dozens and
  • 00:15:04
    dozens of employees that were with us
  • 00:15:06
    and you know great team uh and that sort
  • 00:15:08
    of ended in in 2024 so the the timing
  • 00:15:12
    with Lumati was just sort of perfect in
  • 00:15:15
    the sense that David was sort of
  • 00:15:16
    building this vision he'd been doing all
  • 00:15:18
    sorts of hard work in the space um knew
  • 00:15:20
    he could have a rocket ship on his hands
  • 00:15:22
    and needed you know extra help extra
  • 00:15:24
    assistance of people who'd you know
  • 00:15:26
    raised money built technology built
  • 00:15:28
    processes built very fast scaling
  • 00:15:30
    companies um and that was something that
  • 00:15:32
    I was coming both personally from my own
  • 00:15:34
    vision in this space of wanting to heal
  • 00:15:36
    and and help people that I already had
  • 00:15:38
    plus coming off the back of some
  • 00:15:40
    experience of growing a very very fast
  • 00:15:42
    scaling company those two things
  • 00:15:43
    combined you know I guess made me the
  • 00:15:45
    perfect candidate or there's no perfect
  • 00:15:47
    but you know a great candidate uh to
  • 00:15:49
    join David on on his mission of getting
  • 00:15:51
    to a billion lives and so it's been a
  • 00:15:52
    it's been an incredible journey since
  • 00:15:55
    thanks for sharing that amazing and I
  • 00:15:58
    think what stands out to me is both your
  • 00:16:00
    passion and interest and exploring and
  • 00:16:04
    finding different modalities and ways of
  • 00:16:06
    healing while also being the brains
  • 00:16:08
    behind actually scaling something i mean
  • 00:16:11
    100 million in two years is so unheard
  • 00:16:13
    of i'm curious for you what do you think
  • 00:16:16
    are the skills that you've learned or
  • 00:16:19
    built developed that allowed you to
  • 00:16:22
    scale that quickly and like really seize
  • 00:16:24
    the opportunity when you had it yeah I
  • 00:16:26
    think there's a lot of things that come
  • 00:16:27
    together
  • 00:16:28
    um experience is one i you know I've had
  • 00:16:31
    six startups two successful four
  • 00:16:34
    failures right so I've learned a lot as
  • 00:16:36
    I say you learn more from failure and
  • 00:16:38
    sometimes than you do from success so
  • 00:16:40
    missing you know missing those
  • 00:16:42
    opportunities being blind to it having
  • 00:16:44
    the wrong people in the right seats you
  • 00:16:46
    know wrong people in the wrong seats etc
  • 00:16:48
    there's just a lot that goes into um
  • 00:16:50
    knowing when the timing is right and
  • 00:16:52
    having the right team members to execute
  • 00:16:54
    um relationships right knowing like I've
  • 00:16:57
    got so many relationships now through
  • 00:16:59
    just doing the all this stuff for 20
  • 00:17:00
    years that in one phone call I can get
  • 00:17:03
    to some people to you know execute on
  • 00:17:05
    something with a trusted relationship
  • 00:17:06
    that 10 years ago I wouldn't have had
  • 00:17:08
    and so when you're moving quickly you
  • 00:17:10
    can't move alone right you need to move
  • 00:17:12
    with lots of other people not
  • 00:17:13
    necessarily employees but partners and
  • 00:17:15
    so being able to have people a rolodex
  • 00:17:17
    of to leverage and and use and bring
  • 00:17:20
    along with you on that journey um you
  • 00:17:21
    know like building technology I'm very
  • 00:17:23
    lucky to have the same technology team
  • 00:17:25
    that I built four different platforms
  • 00:17:27
    with so when I needed to build one very
  • 00:17:28
    quickly I didn't have to do an RFP i
  • 00:17:31
    didn't have to spend six months vetting
  • 00:17:32
    different teams you know I had a known
  • 00:17:34
    entity and of course they're not perfect
  • 00:17:36
    nobody is but I knew their strengths i
  • 00:17:38
    knew their weaknesses you can you know
  • 00:17:39
    kind of manage the weaknesses and lean
  • 00:17:41
    into the strengths of of building a lot
  • 00:17:43
    of code very quickly and that was you
  • 00:17:45
    know one of their strengths and so I
  • 00:17:47
    think it's it's it's experience it's
  • 00:17:50
    relationships
  • 00:17:52
    um it's faith right i think there's a
  • 00:17:54
    big issue
  • 00:17:56
    um in startups it's it's very very hard
  • 00:18:00
    and you put your heart and soul into
  • 00:18:02
    these things happening whether it's a
  • 00:18:04
    business deal or a technology working or
  • 00:18:07
    you know whatever it is um and you have
  • 00:18:10
    to believe and and and and everybody's
  • 00:18:12
    looking around you you're at the top of
  • 00:18:13
    an organization you have to believe in
  • 00:18:16
    in whatever it is and it hasn't been
  • 00:18:18
    done before you know rarely any of these
  • 00:18:19
    things that have been done they've been
  • 00:18:20
    done for the first time so there's no
  • 00:18:22
    track record there's no path you are you
  • 00:18:24
    are charting that and so you have to
  • 00:18:27
    have a lot of belief and so how do you
  • 00:18:29
    build belief
  • 00:18:31
    you you the scars in your back help
  • 00:18:34
    train you and understand that of of of
  • 00:18:36
    you know what you can do and I love this
  • 00:18:38
    phrase of a a man's it should be a
  • 00:18:40
    person's but I'll use the original
  • 00:18:41
    phrase of a man's mind once stretched
  • 00:18:43
    never retains its original form right
  • 00:18:45
    this concept that if you go through
  • 00:18:48
    enough sort of pain and experience and
  • 00:18:51
    whatever and you don't die you're kind
  • 00:18:52
    of like okay okay I can handle that
  • 00:18:54
    right and you just you can you can take
  • 00:18:55
    on more and and have that belief that
  • 00:18:58
    that it can happen um and so yeah as and
  • 00:19:02
    there's probably 20 other things if we
  • 00:19:03
    had more time to kind of go through on
  • 00:19:04
    on but uh but speed nimble you know
  • 00:19:09
    having the team having the resources um
  • 00:19:12
    I've I've in in my career been
  • 00:19:13
    relatively unfortunate in the funding in
  • 00:19:17
    the traditional so Silicon Valley like
  • 00:19:19
    hey here's 50 million here's $100
  • 00:19:20
    million go you know I have not been
  • 00:19:23
    whether it's blessed or unbed in that
  • 00:19:24
    journey i have I have had some venture
  • 00:19:26
    capital in the past for some ventures
  • 00:19:28
    and some lots of angel money and you
  • 00:19:29
    know so I've been around that but it's
  • 00:19:31
    always seemed to have been what I call
  • 00:19:34
    stone soup which is you know you're
  • 00:19:35
    trying to make something delicious out
  • 00:19:36
    of rocks you don't really have
  • 00:19:38
    everything you need but you're still
  • 00:19:40
    trying to create this delicious meal so
  • 00:19:42
    we call it stone soup but um there's
  • 00:19:44
    always more to be done less resources
  • 00:19:46
    but I think years of that has trained me
  • 00:19:49
    to understand where to put money where
  • 00:19:50
    not to put money how not to waste money
  • 00:19:53
    it's a very frugal
  • 00:19:55
    Um and has allowed us now in this you
  • 00:19:57
    know in the last company we raised $2.5
  • 00:20:00
    million that was it in clip 4 $2 half
  • 00:20:02
    million was all we raised from no
  • 00:20:04
    venture was all just kind of angely and
  • 00:20:05
    then we got profitable very quickly
  • 00:20:07
    almost the same story here we've raised
  • 00:20:09
    a little bit more than that but not a
  • 00:20:11
    lot more we are looking this year
  • 00:20:12
    probably to raise pretty significant
  • 00:20:14
    capital but we're ready for it we're
  • 00:20:15
    profitable we're growing you know 4x a
  • 00:20:18
    quarter you know so we've we've now got
  • 00:20:20
    the metrics that we can go out with
  • 00:20:21
    traditional funding and raise but we've
  • 00:20:24
    got here through a lot of you know hard
  • 00:20:26
    grafting and stone soup and um you know
  • 00:20:30
    we were just reviewing our numbers you
  • 00:20:31
    know and it's it's we've had three
  • 00:20:33
    profitable months in the last four and
  • 00:20:35
    it's rare for a young startup that's
  • 00:20:37
    growing quickly to be able to do that so
  • 00:20:39
    um yeah yeah love it well there's a few
  • 00:20:43
    a few things that I captured from that
  • 00:20:44
    that I want to dive into but overall one
  • 00:20:46
    of the biggest things that I heard in
  • 00:20:48
    that is it sounds like four four
  • 00:20:50
    failures two successes and those all
  • 00:20:53
    combined kind of built this foundation
  • 00:20:55
    of skills with just experiences
  • 00:20:58
    relationships resources um that it's
  • 00:21:01
    kind of allowed you to have the platform
  • 00:21:02
    which to me as someone like younger in
  • 00:21:04
    my my journey and after having what felt
  • 00:21:07
    like a success and then also a failure
  • 00:21:09
    at the same time by leaving the company
  • 00:21:12
    the mental game of just coming back into
  • 00:21:14
    confidence and belief and getting clear
  • 00:21:16
    on what I want to do next and realizing
  • 00:21:18
    like you said I've built this skill set
  • 00:21:21
    and expanded my brain and my capacity in
  • 00:21:24
    ways that whatever I do next that's
  • 00:21:26
    already already available to me one of
  • 00:21:29
    the pieces that stood out to me that I'd
  • 00:21:31
    love to ask you because we have a lot of
  • 00:21:33
    COOs listening and typically I'm an
  • 00:21:36
    extrovert i'm more of an extrovert which
  • 00:21:38
    is probably why we're on here and doing
  • 00:21:41
    this together but there's a lot of COS
  • 00:21:43
    that are a lot more introverted you know
  • 00:21:46
    they prefer kind of being behind the
  • 00:21:48
    screen you know that's why we're kind of
  • 00:21:50
    second in command you know CEO take the
  • 00:21:52
    vision lead the charge and we're kind of
  • 00:21:54
    behind the scenes making sure that
  • 00:21:56
    things are moving forward and balls
  • 00:21:58
    aren't getting dropped however I do
  • 00:22:00
    think there's a lot to be said about
  • 00:22:02
    relationships and as a COO if you're
  • 00:22:04
    bringing the right people into the
  • 00:22:05
    company and filling those seats you've
  • 00:22:07
    got to have some ability to have you
  • 00:22:10
    know the relationships that you need and
  • 00:22:12
    those skills of being personal with
  • 00:22:14
    others so for any cos that are listening
  • 00:22:17
    that are maybe like man that's kind of a
  • 00:22:19
    weaker area for me i don't have a lot of
  • 00:22:21
    relationships what advice or wisdom
  • 00:22:23
    would you share to those people
  • 00:22:26
    um I go back to the uh you have to be
  • 00:22:29
    comfortable being uncomfortable another
  • 00:22:31
    one of my key phrases that I live by is
  • 00:22:33
    um I think in general we humans lean
  • 00:22:37
    into comfort we're told we're educated
  • 00:22:39
    that comfort is there it's a shining
  • 00:22:40
    light and you know generally that's not
  • 00:22:44
    taking you into the growth right growth
  • 00:22:46
    generally comes from discomfort um and
  • 00:22:49
    doing the hard things even though you
  • 00:22:51
    don't necessarily want to but every time
  • 00:22:54
    you do it again going back to the mind
  • 00:22:55
    man's mind want stretch right the
  • 00:22:57
    stretching that's that discomfort so um
  • 00:23:00
    you know that's where growth comes from
  • 00:23:01
    so if there are people who are more
  • 00:23:03
    introverted and you know I think co
  • 00:23:05
    unfortunately has led introverted people
  • 00:23:08
    to be even more introverted and it's
  • 00:23:10
    created a an ability for them to do so
  • 00:23:12
    and live behind the computer and the
  • 00:23:14
    screen working from a home office you
  • 00:23:16
    know maybe they're not in have to be in
  • 00:23:17
    the office as much interfacing with
  • 00:23:18
    people in the same way um and I think
  • 00:23:21
    that's that's a challenge and I faced
  • 00:23:22
    that with my last company in a way that
  • 00:23:24
    we were a virtual company we never even
  • 00:23:26
    had an office uh because it was co and
  • 00:23:28
    we we grew through that time um and so
  • 00:23:31
    getting out getting to conferences you
  • 00:23:34
    know meeting people and putting
  • 00:23:36
    yourselves in those uncomfortable
  • 00:23:37
    positions um I think you that's where
  • 00:23:39
    the growth comes from and so if you just
  • 00:23:42
    you know keep rinse and repeating all
  • 00:23:44
    the skills that you have you know that's
  • 00:23:46
    why you hire somebody beneath you to
  • 00:23:48
    kind of do those rinse and repeat things
  • 00:23:50
    like your job if you're in a growing
  • 00:23:52
    company is to be growing because then
  • 00:23:54
    you can be um given more things like I
  • 00:23:58
    was always thought when I was younger
  • 00:24:00
    that you know becoming at the expert at
  • 00:24:02
    the job was the job and that taking more
  • 00:24:04
    responsibility was the job and just more
  • 00:24:07
    and more on your shoulders and piling it
  • 00:24:08
    all up and like "Oh look at all the
  • 00:24:09
    stuff I'm doing." But you know what I
  • 00:24:11
    learned the reality is that the job is
  • 00:24:15
    to get somebody else to do the work so
  • 00:24:17
    that you could to then do more you know
  • 00:24:19
    more things right is not to necessarily
  • 00:24:21
    be doing all the doing but how do I
  • 00:24:23
    build an an autonomous machine beneath
  • 00:24:25
    me that's doing the doing so then I can
  • 00:24:27
    accept another task to kind of automate
  • 00:24:29
    and do the doing of and another task
  • 00:24:31
    because if you if you just have so much
  • 00:24:33
    you just can't you can't take on more
  • 00:24:34
    you can't you can't grow so it's really
  • 00:24:36
    empowering training leading
  • 00:24:40
    um as much as it is doing and I think we
  • 00:24:42
    and I suffer from this i'm in no way you
  • 00:24:44
    know perfect at this at all but I suffer
  • 00:24:46
    from you know I I I take a lot on
  • 00:24:49
    because I can do things quickly i've got
  • 00:24:50
    a lot of experience a lot of tools and
  • 00:24:52
    and and sometimes it frustrates me when
  • 00:24:54
    working with others that they're not as
  • 00:24:56
    fast or can't do the same thing and I
  • 00:24:57
    have to remind myself that you know
  • 00:24:58
    someone else doing something 70% of my
  • 00:25:01
    quality but without me doing it is way
  • 00:25:04
    more powerful than me doing it 100% to
  • 00:25:06
    my quality and obviously I want that 70
  • 00:25:08
    to go to 80 to 90 over time but it
  • 00:25:10
    doesn't have to be overnight and and
  • 00:25:12
    it's the power that other people can do
  • 00:25:14
    those things to some degree of quality
  • 00:25:16
    that you're happy with that then
  • 00:25:18
    empowers you to be able to take on more
  • 00:25:19
    and lead especially in a fast growth i'm
  • 00:25:21
    I'm really talking about these sort of
  • 00:25:22
    hyperrowth organizations where workload
  • 00:25:25
    is doubling every month of of of and you
  • 00:25:28
    could just can't put it all on your back
  • 00:25:30
    yeah well speaking of the the rapid
  • 00:25:33
    growth what what systems or structure do
  • 00:25:38
    you have in place between you and CEO
  • 00:25:41
    we'll start there and then we can talk
  • 00:25:42
    about team but between you and CEO or
  • 00:25:45
    whoever is also on the executive team
  • 00:25:47
    when you guys are moving so fast how do
  • 00:25:49
    you make sure that communication is
  • 00:25:52
    clear people are on the same page is
  • 00:25:54
    that meeting structures is that uh
  • 00:25:57
    different reporting systems that you
  • 00:25:59
    have what does that look like for you
  • 00:26:00
    guys um I you know I want to say yes to
  • 00:26:04
    all of that but the reality is it's
  • 00:26:07
    trust it it it it without trust
  • 00:26:11
    everything else just there isn't time to
  • 00:26:13
    build all the the processes and the
  • 00:26:15
    machines and all the stuff again
  • 00:26:16
    depending on where you are in the growth
  • 00:26:18
    journey and how big you are like we were
  • 00:26:20
    fiveish people a year ago we're now
  • 00:26:22
    closer to 50 people so you know that's
  • 00:26:25
    10x in 12 months that's just a lot of
  • 00:26:27
    people and so I think having a clear
  • 00:26:29
    culture where you set expectations of
  • 00:26:32
    what type of organization this is and
  • 00:26:34
    what it isn't because every organization
  • 00:26:36
    is different in its culture based on its
  • 00:26:38
    leader leader leaders uh the industry
  • 00:26:40
    it's in and so forth um and so being
  • 00:26:44
    clear on culture empowerment and trust
  • 00:26:48
    um light on meetings you know you have
  • 00:26:51
    to be light on meetings you have to
  • 00:26:53
    empower your teams to just be good
  • 00:26:55
    people and get the work done um and then
  • 00:26:57
    between myself and in this case David um
  • 00:27:00
    you know it's hard it is not easy and we
  • 00:27:02
    don't have a perfect system uh we try
  • 00:27:04
    and check in every morning and every
  • 00:27:06
    evening right we try and do a check-in
  • 00:27:08
    um I'm I'm certainly the one who's got
  • 00:27:11
    more plans and more leading the team in
  • 00:27:13
    terms of you know KPIs and documents and
  • 00:27:16
    and and so forth and trying to free
  • 00:27:19
    David and IO to be able to go out there
  • 00:27:21
    and land the massive deals and to really
  • 00:27:23
    build relationships that he's amazing at
  • 00:27:25
    and such a good networker and so forth
  • 00:27:28
    so you know empower him to that um and
  • 00:27:30
    then give him the information that he
  • 00:27:32
    needs to know where we're at as a
  • 00:27:33
    business and and that could be scary
  • 00:27:35
    because you know you go from highs to
  • 00:27:37
    lows in days and some of these things
  • 00:27:38
    you're putting a lot of bets in some big
  • 00:27:40
    things and they don't come in and you
  • 00:27:42
    know there's a lot of stress there a lot
  • 00:27:44
    of stress on everybody's shoulders um
  • 00:27:47
    and so I you know I think calmness and I
  • 00:27:49
    you know I've turned I'm 52 now um
  • 00:27:52
    certainly turned a lot of corners myself
  • 00:27:55
    on on being a reactive
  • 00:27:57
    personality to just being a much calmer
  • 00:28:00
    person on on sort of taking whether it's
  • 00:28:02
    bad news or difficult news or just just
  • 00:28:04
    having belief and faith that just
  • 00:28:06
    keeping a level head and working through
  • 00:28:08
    the details and making the right
  • 00:28:10
    approach rather than just you know that
  • 00:28:11
    reactionary kind of stuff and so I think
  • 00:28:13
    you know we play yin and yang quite well
  • 00:28:15
    around that piece um and sometimes if if
  • 00:28:18
    if the CEO isn't reactive as very calm
  • 00:28:21
    maybe the CEO needs to be more to kind
  • 00:28:22
    of create as another phrase um that
  • 00:28:25
    somebody told me years ago which is if
  • 00:28:27
    you and your let's call it CEO or
  • 00:28:29
    partner or whatever agree on everything
  • 00:28:31
    one of you should be fired right it's
  • 00:28:33
    it's like if if if you are so alike that
  • 00:28:37
    like a yes nod and it's just so easy you
  • 00:28:40
    don't need both of you what's the point
  • 00:28:41
    because without you both you'd have the
  • 00:28:44
    same outcome and the same decision the
  • 00:28:45
    whole point is 1 plus 1 equals 3 and so
  • 00:28:48
    that conflict so long as it's not you
  • 00:28:50
    know taken as conflict but that that
  • 00:28:52
    discussion that diversity that approach
  • 00:28:55
    generally drives through better
  • 00:28:56
    decisions and somebody's got to
  • 00:28:57
    compromise in some of that and obviously
  • 00:28:59
    the number two probably compromises more
  • 00:29:01
    necessarily than the number one but so
  • 00:29:03
    long as there is some compromise on both
  • 00:29:05
    sides and and having conflict and
  • 00:29:07
    disagreements again I thought was a
  • 00:29:09
    weakness but now I see it as a strength
  • 00:29:11
    and so long as there there's a process
  • 00:29:12
    of handling it um then um you know then
  • 00:29:16
    it then it's healthy mhm amazing i the
  • 00:29:20
    reactionary to grounded piece stands out
  • 00:29:23
    to me i the the company that I was
  • 00:29:25
    involved with a couple years ago we our
  • 00:29:29
    executive team was consisted of me and
  • 00:29:32
    three others we were all salespeople
  • 00:29:35
    before we started this company uh so
  • 00:29:38
    very similar personality types and I
  • 00:29:40
    would say there was a couple of us that
  • 00:29:42
    were a little bit more grounded
  • 00:29:44
    evenheaded and then some of us that are
  • 00:29:45
    a little bit more you know saleseople
  • 00:29:47
    let's go like a little bit more of that
  • 00:29:49
    reactionary type energy um for me it's
  • 00:29:51
    been a big part of my evolution and
  • 00:29:54
    learning how do I have a big problem
  • 00:29:57
    come in and keep it clearheaded and
  • 00:29:59
    still operate with the same level of
  • 00:30:02
    just trust and certainty that I had
  • 00:30:03
    before that came in what have been are
  • 00:30:06
    there any practices that you've you know
  • 00:30:10
    utilized to develop becoming more
  • 00:30:12
    grounded or has this just been something
  • 00:30:14
    that over time just naturally it's come
  • 00:30:16
    i think it's combination uh never one
  • 00:30:18
    see you know one magic pill I think
  • 00:30:20
    obviously experience
  • 00:30:22
    um and you train the brain to realize
  • 00:30:25
    that oh you did that calmly and look at
  • 00:30:26
    the outcome and therefore the brain
  • 00:30:27
    knows to do more calm things right so
  • 00:30:29
    there's kind of this loop of reminding
  • 00:30:32
    yourself and reflecting as you got
  • 00:30:34
    through something that the calmness
  • 00:30:35
    helped you get through that and that's
  • 00:30:37
    oh okay um I'm a very big believer in
  • 00:30:39
    you know mind over body and matter and
  • 00:30:41
    controlling through your thoughts and
  • 00:30:43
    you know meditation all those great
  • 00:30:44
    things and breath work and obviously I
  • 00:30:47
    practice quite a lot of longevity health
  • 00:30:50
    type hacks um whether hacks or just
  • 00:30:53
    routines and so forth so I think those
  • 00:30:54
    generally help to carve the the
  • 00:30:57
    autonomic systems you know the nervous
  • 00:30:59
    systems that most of us are in fight or
  • 00:31:01
    flight for almost all our days we're
  • 00:31:03
    just like running from whether it's
  • 00:31:05
    family issues to work issues to finance
  • 00:31:08
    issues to you know whatever those things
  • 00:31:09
    are and the body is just in this
  • 00:31:11
    constant stress bubble and and obviously
  • 00:31:13
    that's not good for the long-term health
  • 00:31:15
    of anybody and so um you know I exercise
  • 00:31:19
    regularly i got up this morning went
  • 00:31:20
    skinning i live in Park City so when
  • 00:31:22
    skinning up at 6:30 in the morning
  • 00:31:24
    skinning up a mountain and you know that
  • 00:31:26
    kind of helps obviously part of it with
  • 00:31:28
    the air and the exercise and um so you
  • 00:31:31
    know diet all the things all the things
  • 00:31:33
    help sleep um and uh and stress
  • 00:31:37
    reduction cold plunging and for you know
  • 00:31:39
    all those things are part of a tool set
  • 00:31:41
    that help me I think physically not feel
  • 00:31:44
    in a fight or flight um and then also
  • 00:31:46
    understanding the person who's
  • 00:31:48
    delivering the information right
  • 00:31:49
    understanding them what is their
  • 00:31:51
    personality what and again in in our
  • 00:31:53
    personalities we're quite different and
  • 00:31:55
    so not taking it you know I would always
  • 00:31:57
    again when younger would take it per
  • 00:31:59
    when someone comes at me with an issue
  • 00:32:01
    I'm a problem solver I'm always like oh
  • 00:32:02
    god have you done something wrong or
  • 00:32:04
    this or that like I've got to and I
  • 00:32:05
    would kind of take that burden of that
  • 00:32:07
    stress on as like my stress u when the
  • 00:32:10
    reality is that it's the it's generally
  • 00:32:13
    the individual who's coming to you has
  • 00:32:14
    some issue in their life that's creating
  • 00:32:16
    that stress that's making it more than
  • 00:32:18
    whatever it is and it's not your job
  • 00:32:20
    necessarily to take their level of
  • 00:32:22
    stress but to help reflect back to them
  • 00:32:24
    and and sort of bring it down for them
  • 00:32:26
    and and guide them to a course of you
  • 00:32:28
    know kind of a solution so um again I'm
  • 00:32:31
    no psychologist or or anything i'm I'm
  • 00:32:34
    just a regular business guy trying to
  • 00:32:35
    get through the day and and trying to
  • 00:32:37
    build an exciting company so no super
  • 00:32:39
    helpful thank you well one thing to kind
  • 00:32:42
    of tag off of that but in a little bit
  • 00:32:44
    of a different direction with scaling
  • 00:32:48
    quickly and then I'm thinking about like
  • 00:32:50
    just the the reactionary side of things
  • 00:32:52
    like some memories that come back to me
  • 00:32:54
    is thinking about team members who
  • 00:32:56
    started to feel the stress of getting
  • 00:32:58
    left behind or that their skills weren't
  • 00:33:01
    able to keep up with the rapid growth of
  • 00:33:03
    the company
  • 00:33:05
    what what can we as leaders do to
  • 00:33:09
    empower our team and make sure that
  • 00:33:11
    people aren't getting left behind and
  • 00:33:12
    they're accelerating at the same rate of
  • 00:33:14
    the company yeah I mean that's a that's
  • 00:33:17
    an awesome topic and
  • 00:33:19
    uh there's two ways to think about it
  • 00:33:21
    one is there's only so much you can do
  • 00:33:23
    for people right and some people are
  • 00:33:25
    going to be the right on the journey and
  • 00:33:27
    some people are not and sometimes you
  • 00:33:29
    inherit people sometimes you try and
  • 00:33:31
    pull people in that that on paper are
  • 00:33:34
    right and then ultimately they you know
  • 00:33:36
    they turn out not to be i think if you
  • 00:33:38
    got a clear culture and that's strong
  • 00:33:40
    you can weed out those people that
  • 00:33:42
    you're bringing in who who aren't going
  • 00:33:44
    to be able to sort of either keep up or
  • 00:33:45
    or so forth um and then you also have to
  • 00:33:48
    be respectful to those that maybe helped
  • 00:33:50
    in the early days of a business and did
  • 00:33:52
    certain things and and and helped be a
  • 00:33:53
    foundational player to get some stuff
  • 00:33:55
    done but frankly the next level it's
  • 00:33:58
    just a different a different skill set
  • 00:33:59
    and and it those those are the really
  • 00:34:01
    hard conversations because you have
  • 00:34:03
    people you love and have you know really
  • 00:34:05
    kind of helped do certain things but you
  • 00:34:07
    can see that the company's either
  • 00:34:08
    pivoting in a different direction or
  • 00:34:10
    needs a certain different type of skill
  • 00:34:11
    set and those sometimes those skills are
  • 00:34:14
    very um hard or they they take time
  • 00:34:18
    right and so you've got this fast
  • 00:34:19
    growing company you need stuff exercised
  • 00:34:21
    at a very quick pace and you've got
  • 00:34:23
    someone who again culturally is a fit
  • 00:34:25
    and you enjoy and like and but then you
  • 00:34:28
    know it's going to take them a year or
  • 00:34:30
    two or three years to sort of to build
  • 00:34:32
    the skills and that resonance and that
  • 00:34:34
    intellect not the intellect per se but
  • 00:34:36
    just that experience of of getting that
  • 00:34:38
    and you've got somebody else who's
  • 00:34:40
    outside the company who may have those
  • 00:34:41
    skills and you want to sort of bring
  • 00:34:43
    them in to help you on that journey and
  • 00:34:45
    then you get that conflict between the
  • 00:34:47
    old team member and the new team member
  • 00:34:48
    and you know how does sort of management
  • 00:34:51
    work so there's I'd love to get you know
  • 00:34:53
    a perfect answer from your your group
  • 00:34:55
    here or or whatever on some approach to
  • 00:34:57
    that i mean we're facing some of those
  • 00:34:58
    things now as as we scale and we always
  • 00:35:00
    will and I think so long as you know I
  • 00:35:02
    always try so long as you're upfront
  • 00:35:04
    you're clear you try and explain you
  • 00:35:07
    create a path for success even if that's
  • 00:35:09
    not you know what they think or
  • 00:35:11
    ultimately is you know a role so they're
  • 00:35:13
    still growing they still have the
  • 00:35:15
    ability to learn and then look most
  • 00:35:17
    people are all going to do something
  • 00:35:19
    different anyway right they're not going
  • 00:35:20
    to be with this company for 25 years
  • 00:35:22
    unnecessary per se so in 2 years or 3
  • 00:35:24
    years they may start their own thing or
  • 00:35:27
    they may join another group and take all
  • 00:35:29
    that experience with them somewhere else
  • 00:35:30
    it's not like this you know and I've
  • 00:35:32
    learned I always thought you know each
  • 00:35:33
    baby I was doing each business I was
  • 00:35:35
    doing was that's the one this is the and
  • 00:35:37
    then here I am six later and it's like
  • 00:35:39
    it's not it's not that it's just it
  • 00:35:42
    those skills just keep accumulating and
  • 00:35:43
    you join a different thing with a
  • 00:35:44
    different idea and and grow so um yeah
  • 00:35:48
    it's it's that's that's a tough one
  • 00:35:52
    yeah I I think it is too and part of
  • 00:35:55
    probably why Cameron I don't know if
  • 00:35:56
    you've heard of his he launched a course
  • 00:35:58
    called Invest in Your Leaders so it's a
  • 00:36:00
    course for you know executives to buy
  • 00:36:02
    for the people middle management or even
  • 00:36:05
    anyone that's running a team um to give
  • 00:36:07
    them the skills and develop them and
  • 00:36:09
    give them the resources so that they can
  • 00:36:11
    keep up um so yeah I think it's a huge
  • 00:36:13
    need and something that Cameron has
  • 00:36:15
    recognized and there's a lot of talk in
  • 00:36:17
    the COO alliance about also um okay I
  • 00:36:20
    would love to kind of talk a little bit
  • 00:36:22
    more about the dynamic between his name
  • 00:36:25
    is David right your CEO yep david Price
  • 00:36:27
    yep beautiful so it sounds like you guys
  • 00:36:29
    do morning check-ins evening check-ins
  • 00:36:31
    uh what what is something that maybe
  • 00:36:35
    you've noticed because it sounds like
  • 00:36:37
    you were a founder of both of the last
  • 00:36:39
    companies that you're okay what is the
  • 00:36:42
    difference in now being working with
  • 00:36:45
    someone as the right hand what's maybe
  • 00:36:47
    come up for you in that process what's
  • 00:36:49
    been easy what's been hard what has that
  • 00:36:50
    been like yes I have been the CEO
  • 00:36:52
    founder CEO i'm a co-founder president
  • 00:36:54
    COO here so it's different it's
  • 00:36:56
    definitely you know not you know I feel
  • 00:36:59
    equally vested in the organization i
  • 00:37:00
    don't think through things about well he
  • 00:37:02
    owns more or this or that it's it's as
  • 00:37:05
    long as I have enough that's you know
  • 00:37:06
    that's the most important thing right
  • 00:37:08
    comparing what you have to somebody else
  • 00:37:10
    is the hardest thing in the startup
  • 00:37:11
    world where you think he's got more
  • 00:37:13
    she's got more it's like it's got to be
  • 00:37:15
    is this enough to keep you motivated and
  • 00:37:17
    get you doing what what needs to be done
  • 00:37:19
    that's that's the most important thing
  • 00:37:20
    so once you get through that sort of
  • 00:37:21
    financial is this enough kind of
  • 00:37:23
    conversation then you're really down to
  • 00:37:26
    just okay execution and he's got skills
  • 00:37:29
    I've got skills you know and fortunately
  • 00:37:31
    for us there's a lot of there's a little
  • 00:37:33
    overlap but there's also a lot of
  • 00:37:34
    differences and so I think he respects
  • 00:37:36
    me on those things where I have the
  • 00:37:38
    skills and vice versa um so I think that
  • 00:37:41
    you know those those are the things that
  • 00:37:43
    go well i think you know there's always
  • 00:37:48
    right the well I know better right I I
  • 00:37:50
    know better and I've been around the
  • 00:37:52
    block and I've done this and I've done
  • 00:37:53
    that and so you know when your partner
  • 00:37:55
    CEO whatever is doing something and you
  • 00:37:57
    do have that I know better it's hard
  • 00:37:59
    it's super hard because you're so
  • 00:38:01
    passionate and you really you you want
  • 00:38:03
    the right decision for the business it's
  • 00:38:04
    not really a personal like of you it's
  • 00:38:06
    just I really think this is um and so
  • 00:38:09
    that I think those are always the
  • 00:38:10
    hardest things when you're when you see
  • 00:38:13
    something going on and and I think in my
  • 00:38:15
    mind
  • 00:38:16
    I've you know there's so many decisions
  • 00:38:18
    that get made when you're growing
  • 00:38:19
    quickly that I just let go of those in a
  • 00:38:22
    way and it's I'm not keeping score it's
  • 00:38:24
    not like it's fine he gets to make those
  • 00:38:26
    decisions and I can give him the
  • 00:38:29
    information and I just don't take it
  • 00:38:31
    personally anymore i mean I used to or
  • 00:38:32
    used to think that where it's like it
  • 00:38:34
    doesn't he doesn't have my lens he
  • 00:38:36
    hasn't had my 25 years of experience of
  • 00:38:37
    what I've done and I haven't had his 25
  • 00:38:39
    experience or whatever 35 in his case of
  • 00:38:40
    what he's done and that's given him his
  • 00:38:42
    lens that's why he's doing this stuff
  • 00:38:44
    and he's either heard you or he hasn't
  • 00:38:45
    or whatever but so long as you've
  • 00:38:46
    communicated you've done your best lay
  • 00:38:48
    it at rest you know he's a big boy and
  • 00:38:52
    you know don't keep scoring don't say I
  • 00:38:53
    told you so whatever it's just like look
  • 00:38:55
    he's he's going to make the best
  • 00:38:56
    decision he can with the context just
  • 00:38:57
    give him the context you can do step
  • 00:38:59
    back and then keep making the decisions
  • 00:39:01
    that you can make and and those you know
  • 00:39:03
    you so long as you're making lots of
  • 00:39:05
    good decisions on your side that you're
  • 00:39:06
    totally responsible for then you've done
  • 00:39:09
    your best right it's it's it's
  • 00:39:11
    um you know I've gone through my last
  • 00:39:13
    company where I really wanted to sell it
  • 00:39:16
    and we missed the bubble right and I
  • 00:39:18
    didn't push hard enough to the CEO was
  • 00:39:21
    then kind of the same dynamic i was
  • 00:39:23
    president COO I had a medical doctor CEO
  • 00:39:27
    um and you know I guess everybody
  • 00:39:29
    thought that this co thing would run and
  • 00:39:32
    and whatever and we kind of had some
  • 00:39:33
    people interested in doing a deal and
  • 00:39:36
    you know numbers were stacking up great
  • 00:39:38
    and it was like no no we don't want to
  • 00:39:40
    sell and know it's going to you know
  • 00:39:42
    it's going to be 3x this or great and
  • 00:39:43
    it's like you know and so you know I
  • 00:39:46
    lost out on a big first you know
  • 00:39:47
    potential personal outcome financial
  • 00:39:49
    outcome of that and you know it is kind
  • 00:39:52
    of it is what it is those things are the
  • 00:39:53
    hardest ones to take where you wanted to
  • 00:39:55
    kind of take a different direction and
  • 00:39:57
    you didn't have the voice or you didn't
  • 00:39:58
    have the you know the votes or the
  • 00:40:01
    whatever to make that happen And so you
  • 00:40:03
    know but that's that fouryear experience
  • 00:40:06
    has now driven me into this experience
  • 00:40:07
    right and so I now take all of that into
  • 00:40:09
    this experience and it's driving me to
  • 00:40:12
    make decisions in different ways and so
  • 00:40:14
    forth so if you isolate it in just where
  • 00:40:16
    you're at it's hard but if you take it
  • 00:40:18
    into that bigger lens of the overall
  • 00:40:20
    life journey of the it's um it will
  • 00:40:24
    guide you ultimately guide you to
  • 00:40:26
    success is painful and trust me it's a
  • 00:40:28
    lot of pain a lot of pain going through
  • 00:40:29
    and a lot of work had to be done um you
  • 00:40:32
    know to come to come out of that kind of
  • 00:40:34
    experience
  • 00:40:36
    for sure what would you say talking
  • 00:40:39
    about life journey and experience if you
  • 00:40:41
    were to go back to your mid20s and sit
  • 00:40:44
    down face to face with Ashley in his in
  • 00:40:47
    his 20s what what would what advice
  • 00:40:50
    would you tell him
  • 00:40:53
    h um you know I think
  • 00:40:56
    uh follow your heart listen to the
  • 00:40:59
    universe don't think you have all the
  • 00:41:01
    answers um
  • 00:41:05
    um have great people around you you know
  • 00:41:08
    trust them don't try and take it all on
  • 00:41:11
    yourself
  • 00:41:13
    um and make sure you're doing something
  • 00:41:15
    that you're excited about and I'm I'm
  • 00:41:17
    work insanely hard you know it's this 7
  • 00:41:19
    day a week you know all that kind of
  • 00:41:20
    crazy stuff but honestly it's it's of
  • 00:41:24
    course it's work defined as work right i
  • 00:41:26
    get compensated for some of it uh maybe
  • 00:41:29
    not as much as I would like to but
  • 00:41:31
    ultimately it's work on behalf of this
  • 00:41:33
    business but what we are doing is
  • 00:41:36
    touching so many lives it's having such
  • 00:41:37
    a positive impact people get so excited
  • 00:41:39
    by when they hear about it and get into
  • 00:41:41
    it and it just you know it's it's it's
  • 00:41:44
    awesome right so it's it's it's more
  • 00:41:46
    than just a passion project it is a
  • 00:41:48
    business but it's also something that um
  • 00:41:51
    is mostly enjoyable and so I know
  • 00:41:53
    there's a lot of debate out there and I
  • 00:41:55
    forget whether it's Bezos or whatever
  • 00:41:56
    going like well not everybody can do
  • 00:41:58
    what they enjoy they just you know work
  • 00:41:59
    is work and you just have to do your 10
  • 00:42:02
    hours and grind and whatever and get
  • 00:42:03
    through and get paid and that's you know
  • 00:42:04
    that's part of it so you know I think
  • 00:42:06
    that's that's okay for a bunch of people
  • 00:42:09
    but if you are an entrepreneur if you
  • 00:42:10
    are trying to build and you're you're
  • 00:42:12
    outside of that world um I think to put
  • 00:42:16
    the commitment in and to make a
  • 00:42:17
    difference you've got to be sort of
  • 00:42:20
    enjoying what you're doing and and have
  • 00:42:21
    a passion and you know my CEO partners
  • 00:42:24
    he he has a personal story i'm not going
  • 00:42:26
    to share it live here anybody can you
  • 00:42:27
    know go to his website davidperez.life
  • 00:42:30
    and and read about his story but he has
  • 00:42:32
    a very traumatic event also in his life
  • 00:42:34
    in the early years that has sort of
  • 00:42:35
    driven him into this life of service and
  • 00:42:38
    um and giving back and that's landed him
  • 00:42:40
    here and again he's probably thought at
  • 00:42:42
    various stages in his life that life
  • 00:42:44
    sucked and you know God what am I doing
  • 00:42:46
    and I'm on the wrong path or whatever
  • 00:42:48
    and you know decades later you know here
  • 00:42:50
    he is in this in this you know awesome
  • 00:42:52
    opportunity to to impact a huge amount
  • 00:42:55
    of people and and to give back in an
  • 00:42:56
    extraordinary way and so um you know
  • 00:42:59
    life is long i guess that's the other
  • 00:43:00
    thing like retiring at 35 and first
  • 00:43:03
    company being a big success and you know
  • 00:43:05
    it's it's I think um going back to you
  • 00:43:08
    know my younger self is life is long
  • 00:43:10
    take those lessons don't rush it um you
  • 00:43:13
    know don't rush life and and I think
  • 00:43:14
    that's also part of what happened to my
  • 00:43:16
    brother when he had the accident he was
  • 00:43:17
    rushing life he was trying to accelerate
  • 00:43:20
    getting through everything quickly and
  • 00:43:22
    that led to you know his accident and
  • 00:43:23
    now he's a completely different person
  • 00:43:25
    and has a different perspective on on
  • 00:43:27
    life and so I think yeah to the younger
  • 00:43:29
    Don't don't rush it it's not a
  • 00:43:31
    competition although it always seems to
  • 00:43:33
    be everything's put up against oh this
  • 00:43:34
    25y olds times as much or doing this or
  • 00:43:38
    whatever's got all these accolades and
  • 00:43:40
    don't compare you know look look how far
  • 00:43:42
    you've come on your journey not looking
  • 00:43:44
    ahead wherever you are looking ahead
  • 00:43:46
    there's always people who are better
  • 00:43:47
    faster quicker richer handsomemer you
  • 00:43:49
    know whatever it is um but they're not
  • 00:43:52
    on your journey right so look back and
  • 00:43:54
    and measure the steps that you've taken
  • 00:43:56
    from whatever it is you've come from um
  • 00:43:59
    and that's you know that's kind of more
  • 00:44:00
    important
  • 00:44:03
    i love everything you just said that was
  • 00:44:06
    probably my favorite part of this whole
  • 00:44:07
    conversation thus far i think those are
  • 00:44:09
    even words I really needed to hear cuz
  • 00:44:11
    yeah I'm just I I feel like I'm
  • 00:44:13
    constantly on to the next thing what
  • 00:44:15
    else can I achieve what else can I do
  • 00:44:17
    and I'm just con constantly reminding
  • 00:44:20
    myself to just slow down and be you know
  • 00:44:23
    the the famous quote of we're human
  • 00:44:26
    beings not human doings but I think it's
  • 00:44:29
    easy for us achievers and especially
  • 00:44:30
    when you're motivated and passionate to
  • 00:44:32
    just the comparison game and social
  • 00:44:34
    media and all the influencers and the
  • 00:44:36
    people that we're just surrounded and
  • 00:44:38
    bombarded by it's so it's so easy to
  • 00:44:41
    compare ourselves to other people's
  • 00:44:43
    journeys so thank you for that amazing
  • 00:44:45
    reminder uh we're gonna wrap up here in
  • 00:44:48
    a couple minutes but just to to kind of
  • 00:44:50
    close out speaking of passion and
  • 00:44:53
    excitement what are you most excited
  • 00:44:55
    about the next three to six months for
  • 00:44:58
    you personally in Lumati your role there
  • 00:45:01
    what are you most excited about um well
  • 00:45:04
    I'm a dad so I've got three kids so I'm
  • 00:45:05
    always excited about you know stuff my
  • 00:45:07
    kids are doing and it's always hard to
  • 00:45:09
    get enough time to spend time with them
  • 00:45:10
    given all the work and kind of
  • 00:45:12
    constraint so I guess I'm excited that
  • 00:45:15
    hopefully sometime this year we will get
  • 00:45:18
    more resources in the company where
  • 00:45:19
    it'll start to be not a you know 7-day
  • 00:45:22
    week all the time and there will be
  • 00:45:23
    enough infrastructure to help manage
  • 00:45:25
    some of the scaling um so that I can
  • 00:45:27
    continue to develop you know beyond just
  • 00:45:29
    this business persona and keep growing
  • 00:45:31
    myself with my family and the life that
  • 00:45:34
    um you know I want to lead for my own
  • 00:45:36
    growth and sort of giving back and
  • 00:45:37
    mentoring and and and spending more time
  • 00:45:39
    doing this kind of stuff which I love
  • 00:45:40
    and I you know I I struggle to reflect i
  • 00:45:44
    struggle to you know give back in this
  • 00:45:46
    kind of sense because I'm just so busy
  • 00:45:48
    just like doing right and getting stuff
  • 00:45:49
    done and growing this stuff which I love
  • 00:45:52
    but you know I think part of it is also
  • 00:45:53
    then reflecting and and sharing and
  • 00:45:55
    helping others do the same journey so I
  • 00:45:57
    you know more of this kind of stuff
  • 00:45:59
    would be awesome um you know on the
  • 00:46:01
    business side you know I think we're
  • 00:46:04
    we're going to get onto the you know on
  • 00:46:06
    the national agenda meaning that we're
  • 00:46:08
    you know we will be a known brand by
  • 00:46:10
    many of these people on on the call that
  • 00:46:12
    may be listening in now 12 months from
  • 00:46:14
    now that that that you know haven't even
  • 00:46:16
    heard of us now and I think we're on
  • 00:46:17
    that hockey stick trajectory i think
  • 00:46:19
    we're on the right path at the right
  • 00:46:20
    time with the right social conscious um
  • 00:46:22
    we got the right kind of tools um that
  • 00:46:24
    are that are being used and and we're
  • 00:46:26
    helping some incredible people i know we
  • 00:46:28
    haven't talked much about our modalities
  • 00:46:29
    and and sort of what we do and we
  • 00:46:30
    certainly don't have to um but some of
  • 00:46:32
    the work we're doing is really helping
  • 00:46:34
    people at a fundamental level in their
  • 00:46:36
    lives to to just get back to life as
  • 00:46:38
    normal and that's the most impactful
  • 00:46:40
    thing that you can be doing to to help
  • 00:46:41
    them become better parents or workers or
  • 00:46:44
    or whatever it is so um I'm just excited
  • 00:46:46
    to be doing more you know kind of more
  • 00:46:48
    of that and and then just yeah more team
  • 00:46:51
    members more process and and so that we
  • 00:46:54
    can kind of not quite be pivoting quite
  • 00:46:56
    as quickly you know that's an exhausting
  • 00:46:58
    process i think we're getting just
  • 00:47:00
    through the ends of that we're going to
  • 00:47:01
    we got sort of three main pieces of the
  • 00:47:03
    business they're all cementing they're
  • 00:47:04
    all generating revenue they're all about
  • 00:47:06
    to be profitable if they're not already
  • 00:47:07
    and that's kind of nice to see so the
  • 00:47:09
    boats are all kind of growing together
  • 00:47:11
    um I'll ask you the same question why
  • 00:47:14
    not i know this was about me but uh what
  • 00:47:16
    are you most excited about over the next
  • 00:47:18
    6 months oh
  • 00:47:21
    man h sorry to put you on the spot yeah
  • 00:47:25
    well I wasn't expecting that but thank
  • 00:47:26
    you um you know I'm really really
  • 00:47:29
    excited about doing these interviews
  • 00:47:32
    these have been such a just an expansive
  • 00:47:35
    joyful thing for me to do i love meeting
  • 00:47:38
    people i love learning i'm such a sponge
  • 00:47:41
    so just being able to I mean when I was
  • 00:47:43
    sent over your bio I was just like I was
  • 00:47:46
    so excited to to talk to him so this
  • 00:47:48
    feels really exciting i also just moved
  • 00:47:50
    to Austin Texas so I'm in the process of
  • 00:47:53
    looking for a home and I'm I'm a big
  • 00:47:56
    believer in normalization and just you
  • 00:47:58
    know as soon as you kind of grow and you
  • 00:48:00
    hit that next level for me at least
  • 00:48:02
    environment plays such a big part in
  • 00:48:05
    me elevating my identity even more so
  • 00:48:08
    and kind of creating that the capacity
  • 00:48:10
    for me to expand into and so I'm in the
  • 00:48:12
    process of really elevating my living
  • 00:48:15
    space and getting somewhere that feels a
  • 00:48:17
    little bit stretchy for me but that
  • 00:48:19
    space that I walk into and I'm just like
  • 00:48:20
    yeah I'm I'm excited to create here i'm
  • 00:48:23
    excited to bring events and community
  • 00:48:25
    together that feels like the most
  • 00:48:27
    exciting thing for me right now cool i'm
  • 00:48:29
    going to layer on a story for you given
  • 00:48:31
    about Texas and your maybe some of your
  • 00:48:34
    health background just to kind of like a
  • 00:48:36
    to be careful for because we're working
  • 00:48:38
    with two clients um you know one who
  • 00:48:40
    moved there from the UK for two years
  • 00:48:42
    and then developed some pretty pretty
  • 00:48:44
    difficult health issues and a second one
  • 00:48:46
    who was here moved to Austin and just
  • 00:48:48
    moved back after 3 months also having
  • 00:48:50
    some significant health issues around
  • 00:48:52
    mold and so I know that's in your
  • 00:48:54
    background and so just say wherever
  • 00:48:56
    you're looking to move or whatever make
  • 00:48:57
    sure you're bearing that in mind do some
  • 00:48:59
    environmental testing because it seems
  • 00:49:01
    like I don't know whether it's a new
  • 00:49:02
    thread that we're getting but but Austin
  • 00:49:04
    Texas specifically maybe it's the
  • 00:49:06
    weather it does that it's impacting
  • 00:49:08
    people's 's health down there through
  • 00:49:10
    through mold and fungi maybe it's the
  • 00:49:12
    heat and the buildings and you know
  • 00:49:13
    again I don't have all the answers but
  • 00:49:14
    I'm just seeing that as a thread i know
  • 00:49:16
    you've got a little bit of that in your
  • 00:49:17
    in your background so just um you know
  • 00:49:20
    use that for what it is and and maybe um
  • 00:49:22
    you know make sure whatever that home or
  • 00:49:24
    house or apartment is is as clean and
  • 00:49:26
    and and clear as it is it can be for
  • 00:49:28
    your health yeah thanks for filling me
  • 00:49:30
    in on that i could totally see that
  • 00:49:32
    being that Austin is so humid i just
  • 00:49:35
    moved from Scottville Arizona i've
  • 00:49:37
    traveled for 2 years but I was in
  • 00:49:38
    Scotsville Arizona for 2 years and super
  • 00:49:41
    dry heat there so I like got accustomed
  • 00:49:43
    to that and then here it's like you walk
  • 00:49:44
    outside in the summer and you're
  • 00:49:46
    drenched in like 2 minutes so I could
  • 00:49:48
    see why mold would be a thing here yeah
  • 00:49:52
    well that's a note i want to leave on an
  • 00:49:54
    up note so it's on an up note awesome
  • 00:49:57
    awesome pleasure here and you know
  • 00:49:59
    hopefully you have some viewers some
  • 00:50:00
    questions i'm happy to answer any
  • 00:50:01
    questions my email is
  • 00:50:03
    ashleyumati.com so more than happy to
  • 00:50:05
    take emails from people on either the
  • 00:50:07
    topics we've talked about here or what
  • 00:50:08
    we're doing the work at Lumati if
  • 00:50:10
    there's somebody in your network that
  • 00:50:11
    you think we could help uh who's on the
  • 00:50:13
    journey the health journey that we
  • 00:50:14
    talked about I'm happy to do that and uh
  • 00:50:16
    just privileged to be able to share
  • 00:50:17
    these stories and and get the word out
  • 00:50:19
    on what we're doing and you know my life
  • 00:50:21
    story here and thank you for having me
  • 00:50:23
    yeah thanks for coming on this was
  • 00:50:24
    amazing thanks so much see you all take
  • 00:50:27
    care
Etiquetas
  • startups
  • entrepreneurship
  • healthtech
  • leadership
  • personal growth
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  • business scaling
  • mindfulness
  • team building
  • resilience