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hey guys in this video i'm going to be
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talking
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and comparing two of the leading click
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fraud prevention software for google ads
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which are click c's which you can see
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right here and
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click guard they're both great software
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and it can be difficult to distinguish
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between the two so
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in this video i will be doing exactly
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that so let's dive right in
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here we have the dashboard which you can
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access right there
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so it shows you a lot of great
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information about your account ad clicks
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blocked ips
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uh et cetera so you can see um by
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country
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and the first thing i want to look at is
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the rules that you can set for both
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platforms
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since that's the major component you can
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see these are all the different rules
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um both platforms have very similar
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rules uh while
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you know one platform has a few rules
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that the other one doesn't so so it's
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all about
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trying to figure out you know are these
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rules important and is it worth the
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added cost right so with click sees
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we have these rules right here and they
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have this feature which
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clickguard does not have where you
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choose your industry and they suggest
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uh the rules that you should apply um
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like i said clickguard doesn't have that
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you have to set it manually which is not
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a big deal
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and i find that you know that you need
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to figure out based on each each account
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what rules should be applied as opposed
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to trusting them
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even though the suggestions are pretty
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good so you can see the rules we have
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set up right here
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it says allow up to two ad clicks within
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10 minutes
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so that's what it's going to show to
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different ips if you get more than uh
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two clicks within 10 minutes it'll block
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off
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that ip and prevent them from seeing
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your ad and you can set how long you
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want to block off
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these ips you can say you know one day
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or 30 days
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right in both in both both of these
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platforms and then we have another one
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allow
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up to three clicks within seven days and
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then allow four
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ad clicks within 30 days right so that's
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what we're doing
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uh for this particular client um you can
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detect ips based on the device you can
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leave that on you can block off
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everybody from that specif
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from other countries and only allow from
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a certain country you cannot
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block off based on a city or postal code
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level and both platforms have that
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limitation
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they both have vpn blocking and proxies
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this right here is a very great feature
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behavior analysis
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both platforms have behavior analysis
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which blocks off ips based on
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different behavior on the site like time
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on site so here we have if somebody
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spends less than
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five seconds on the side we block them
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you can change that
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with click guard they actually have the
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ability to
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you can see visitor behavior here they
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have the ability to block off based on
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page views
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and click sees does not have that
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ability
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and so those are going to be the main
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features now
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what click sees has that click guard
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doesn't
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is to actually look at your your
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behavior
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off your of your various visitors so um
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where's it here i believe it's right
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here
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here it is so you can see here these are
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this is the fraud reports that they
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provide
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shows you um all the different ips and
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uh what this does is it actually records
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the interaction of your various
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visitors so you can actually play the
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recording it'll actually record
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interactions on the site
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it'll show you um you know which user
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agent they use the screen size etc which
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is great
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and what you can do here is manually uh
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block off certain interactions that you
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know after viewing them you see that
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they're suspicious
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and you can see the ones that are
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blocked you can take that off if you
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don't think
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it's it's accurate right so i think
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that's really powerful
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uh click guard does not have this
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so if we go go here i'm going to show
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you how this looks this is their
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dashboard
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so you can go click reports and look at
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their
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their reports you can see how they show
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it you can't play
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the the interaction it shows you all the
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different things the ip if it converted
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so you can on both platforms you can set
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up
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rules based on conversions so you can
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say you want to block off
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all ips that didn't convert for example
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or to click multiple times and then
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convert you can block those off so you
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can see where they show where they're
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coming from
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um and things like this
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let me go back to the rules here so you
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guys can see the rules
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and click guard sorry it's right here
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so so these are the different uh rules
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that you can apply
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so you can block ip or device that makes
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more than two clicks within one hour so
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same thing with
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click sees you can do the same thing
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block ipo device that makes more than
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three clicks within one day
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week month so we have the same rule
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applied there here um
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they offer ip and device i've spoken to
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click c's and they said that it's
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impossible to block by device and that
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click sees has their own own method
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and also another thing click guard has
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an article
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click guard versus click sees so they
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have some things right here
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that they mention i've brought this up
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with click season they said
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this was their answer whoa this was
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written by click guard team i'm really
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sorry to say this but they should be
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ashamed of what they try to do this is
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all a lie
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we have all these features and many more
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um
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to be honest the main difference between
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click sees and click guard are actually
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huge i will tell you some of the most
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important ones we have session
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recordings
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they don't uh we use it to dynam
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dynamically test fraud so this is
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this is a great feature we provide
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conversion tracking they don't
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um they do so this is not true
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and we provide refund claims to google
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they don't
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so um that's going to be the major one
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and
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i can verify this um you can see
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conversion so you can actually set up
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block ips that is not converting
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so i'm not sure why they said that it
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seems like they're both kind of skewing
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it so that's why i can't be trusted and
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that's why i'm making this video so
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i can show you these differences i can
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see block ips making invalid clicks
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black ips to make more than one invalid
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click within one hour
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multiple targets we're not using any of
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these rules
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known threats block ips by proxy so both
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of them have that capability
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essentially they're identifying vpns and
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proxy bots and blocking them out and
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they have their own proprietary
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technology to do this
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geolocation same thing we can block off
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anybody that's coming
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uh from you know a certain country so in
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this case we're only
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we're only uh showing ads to people from
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canada and blocking off everybody else
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once again they can't we can't do it on
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a city level
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and visitor behavior um i believe i
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showed you this
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so i think this is pretty cool you know
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you can block off whoever
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doesn't click on any additional pages
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you can also do time on site
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which clicks these also has block ip by
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website interactions click c does not
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have this
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where block ip that makes more than one
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ad click
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within one day winter where interaction
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level is no interaction or low
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interaction
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bob bot probability so they both have
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that
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click intensity we're not using this
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for any of the clients so um so there
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you have it
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that's essentially it um both platforms
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are great with regards to price
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click guard is the more expensive
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platform um
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then click sees and you can ask them to
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give you a custom price which is based
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on the quantity of accounts and the
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amount of clicks
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and just to take you to the dashboard of
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click see so you can see what that looks
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like
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the beautiful dashboard shows you the
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different fraud type
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and there you have it if you guys have
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any questions please let me know in the
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comment section below and i'll be happy
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to answer them
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and if you guys found this video useful
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please give us a thumbs up and subscribe
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to our channel for more videos like this
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take care
