We LEAKED our own PRODUCT as PAYBACK

00:06:06
https://www.youtube.com/watch?v=7vPj9c8j8v4

Resumen

TLDRDans cette vidéo, l'équipe explique comment elle a réussi à piéger la communauté des "leakers" et l'Internet en général en leur faisant croire à un produit fictif. Tout a commencé lorsque l'un des membres de l'équipe, frustré par une fuite de produit, a voulu prendre sa revanche. L'équipe a étudié le comportement des leakers, découvrant leur amour pour la notoriété. Ils ont donc conçu une fausse fuite en utilisant un ancien concept de produit et en intégrant des indices subtils pour que cela paraisse authentique aux yeux des leakers. Après avoir placé cette information sur des plateformes où les leakers surveillent habituellement, la fausse fuite a été reprise, trompant même certain médias importants. Cela a finalement permis de ternir la réputation des leakers, atteignant ainsi leur objectif. L'équipe était ravie de voir leur stratégie fonctionner et d'apporter une certaine justice en faveur de ceux qui subissent les leaks de produits.

Para llevar

  • 🤔 Les fuites peuvent ruiner les surprises des lancements de produit.
  • 🎭 Tromper les leakers peut ternir leur réputation.
  • 🕵️ Étudier les comportements des leakers révèle leur soif de notoriété.
  • 🔍 Les leakers utilisent des techniques pour authentifier les fuites.
  • 💡 Concevoir une fausse fuite nécessite des détails soigneusement planifiés.
  • 📈 Les faux produits peuvent se répandre et tromper les médias.
  • 📉 Ternir la réputation des leakers affecte leur crédibilité.
  • 🎥 Créer du buzz autour d'une fausse fuite peut être stratégique.
  • 🔗 Les leaks intentionnels peuvent venir directement des entreprises.
  • 📺 Une planification minutieuse peut faire passer un produit faux pour réel.

Cronología

  • 00:00:00 - 00:06:06

    L'auteur explique comment ils ont trompé la communauté des fuites et l'Internet en leur faisant croire qu'un produit était réel alors qu'il ne l'était pas. Il partage une conversation avec Joseph, un membre de l'équipe de conception de Nothing, pour comprendre la frustration causée par les fuites et décide de prendre une petite revanche pour Joseph. Ils font des recherches sur les fuites et découvrent que les leakers ont des bases de fans et aiment la notoriété. L'idée est alors de créer une fausse fuite pour nuire à leur réputation ou les faire réfléchir à deux fois avant de leaker à nouveau.

Mapa mental

Mind Map

Preguntas frecuentes

  • Pourquoi l'équipe a-t-elle voulu piéger les leakers ?

    Pour se venger des leaks qui gâchent les lancements et nuisent à leur réputation.

  • Comment l'équipe a-t-elle créé une fausse fuite ?

    Ils ont utilisé un concept de produit non publié et ont placé des indices dans l'image pour signaler que c'était une fausse fuite.

  • Qu'est-ce qu'un leak intentionnel ?

    C'est quand une entreprise divulgue volontairement des informations sur un produit pour créer du buzz.

  • Quels types de tests les leakers font-ils sur les images fuitées ?

    Ils vérifient l'exposition, zooment pour chercher des messages cachés, et effectuent d'autres tests pour authentifier les images.

  • Comment l'équipe a-t-elle assuré la distribution de la fausse fuite ?

    Ils ont placé le faux produit sur des plateformes où les leakers recherchent habituellement des informations.

  • Qu'est-il arrivé après que la fausse fuite a été révélée ?

    La fausse image s'est répandue sur Twitter et a été reprise par les grands médias.

  • Pourquoi les leaks accidentels se produisent-ils ?

    Souvent par négligence ou erreur humaine, comme laisser un prototype dans un lieu public.

  • Que fait une fuite involontairement sur la réputation d'une entreprise ?

    Elle peut nuire à l'impact d'un lancement de produit en ruinant l'effet de surprise.

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  • 00:00:02
    [Music]
  • 00:00:06
    yeah
  • 00:00:07
    sorry that was me I lead their own
  • 00:00:10
    product I've got some explaining to do
  • 00:00:13
    in this video you'll see how over the
  • 00:00:14
    last few months we tricked the whole
  • 00:00:15
    leaker community and subsequently the
  • 00:00:17
    whole internet into thinking this
  • 00:00:18
    product was real it sounded kind of
  • 00:00:20
    sketchy but let me explain it all
  • 00:00:22
    started when I spoke to nothing design
  • 00:00:23
    team member Joseph after his product had
  • 00:00:25
    been leaked online I didn't really
  • 00:00:27
    understand his frustration cuz as a tech
  • 00:00:28
    fan I kind of love leaks but then he
  • 00:00:30
    said imagine you're a comedian you have
  • 00:00:32
    a perfect joke lined up you're nearing
  • 00:00:34
    the end and just then someone in the
  • 00:00:35
    crowd blurts out the punch line but get
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    this it's not even the Right Punch Line
  • 00:00:39
    it's defeating that's what being subject
  • 00:00:41
    to a crappy leak feels like silly
  • 00:00:43
    reenactments aside when I was speaking
  • 00:00:45
    to Joseph and seeing that disappointment
  • 00:00:47
    in his eyes that was sad it was kind of
  • 00:00:49
    brutal and it made me look at leaks
  • 00:00:52
    differently so that made me think I know
  • 00:00:54
    we're not going to stop leaks forever
  • 00:00:56
    but why don't we do a little something
  • 00:00:58
    to get a bit of payback for Joseph
  • 00:01:02
    so I've been doing some research on
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    these leakers to figure out you know
  • 00:01:05
    what type of people are they what makes
  • 00:01:06
    them tick and all this and turns out
  • 00:01:09
    they've got full-on fan bases they got
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    personal branding they build hype for
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    their products what I'm realizing is
  • 00:01:17
    they absolutely love clout and that's
  • 00:01:20
    when it hit
  • 00:01:21
    [Music]
  • 00:01:24
    me but what if the product that they
  • 00:01:26
    leak is fake then this would Harnish
  • 00:01:28
    their reputation forever or at least
  • 00:01:30
    make him think twice before leaking
  • 00:01:31
    another product again while nothing has
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    been subject to countless leaks we had
  • 00:01:35
    no actual idea of how to plant a leak of
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    our own so we pulled some strings and we
  • 00:01:39
    hopped on a call with an actual leaker
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    to get Intel on how to plant a leak of
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    our own but before we get to that we're
  • 00:01:44
    giving away one phone 2A plus to one
  • 00:01:45
    lucky subscriber subscribe below for a
  • 00:01:47
    chance to win back to the video so how
  • 00:01:49
    the leaks happen the most common type of
  • 00:01:51
    leak is an exential leak so the most
  • 00:01:54
    famous accidental League happened in
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    2010 when an Apple employee left an
  • 00:01:58
    unreleased iPhone 4 on a bar tool it
  • 00:02:00
    wasn't long before the images made it
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    online next type of league is what we
  • 00:02:04
    call a supply chain League when building
  • 00:02:06
    a product that a number of different
  • 00:02:08
    companies involved in the manufacturing
  • 00:02:09
    process leakers know this and will try
  • 00:02:12
    to get any details they can from these
  • 00:02:14
    manufacturers intentional leaks is that
  • 00:02:16
    something that people do that sounding
  • 00:02:17
    kind of crazy to me yeah intentional
  • 00:02:19
    leaks they're we as common than other
  • 00:02:21
    leaks and they're extremely hard to
  • 00:02:24
    prove but sometimes companies
  • 00:02:26
    intentionally leak their products ahead
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    of their launches that's kind of mad so
  • 00:02:29
    what they just take their image and just
  • 00:02:31
    blast it on Twitter and then just
  • 00:02:33
    pretend it wasn't them well it depends
  • 00:02:34
    it can be straightforward with Brands
  • 00:02:37
    mistakely posting the picture of an
  • 00:02:38
    unreleased product early or sometimes
  • 00:02:42
    it's a bit more strategic they will go
  • 00:02:44
    behind the vendor backs and upload
  • 00:02:46
    images to the back end of the sites
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    knowing that leakers have methods of
  • 00:02:50
    checking these sites every day okay so
  • 00:02:52
    if leaks happen and the company's in on
  • 00:02:54
    it what's to stop them leaking a fake
  • 00:02:57
    product is there any way that you guys
  • 00:02:58
    can check it they can't do much when it
  • 00:03:00
    comes to Specs but they will put images
  • 00:03:03
    through certain tests like change the
  • 00:03:04
    exposure to see if it's All Uniform zoom
  • 00:03:07
    in to see if there's a hidden message
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    and all other SS of test to cover the
  • 00:03:11
    asses bro thank you so much for taking
  • 00:03:13
    the time I've got to run to a meeting
  • 00:03:14
    but let's chat soon all right oh good I
  • 00:03:17
    okay so I know the content team we known
  • 00:03:18
    for going like a little bit Rogue
  • 00:03:19
    sometimes but I think for this one we
  • 00:03:21
    should get approval from my boss akis
  • 00:03:23
    let's go see what he's
  • 00:03:26
    saying yo a can I chat to you quickly
  • 00:03:30
    so I explained the idea to akis and it
  • 00:03:33
    wasn't really sold but after loads of
  • 00:03:34
    push and pull we found our way in you
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    know what if I see one million
  • 00:03:38
    subscribers on screen then yeah you can
  • 00:03:39
    go for
  • 00:03:40
    [Music]
  • 00:03:41
    it approval
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    secured let's get to leaking first we
  • 00:03:47
    need to decide what is it that we're
  • 00:03:48
    actually leaking as look would have it I
  • 00:03:50
    was involved in an accident or leak over
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    2 years ago
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    sh yeah we posted a render of a product
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    that hadn't been released yet straight
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    to our YouTube channel CA back
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    please wa
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    wa oh my God bro hell no man thankfully
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    we took it down before there was any
  • 00:04:12
    lasting damage so we thought to use that
  • 00:04:14
    concept as the fake product to leak next
  • 00:04:17
    we had to make the leak our own a way of
  • 00:04:19
    signifying that we were in on it all
  • 00:04:21
    along we don't want to come out and say
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    yo we planted the leak that's no fun but
  • 00:04:25
    as the leaker said leakers are smart and
  • 00:04:26
    they check the images to make sure that
  • 00:04:28
    they are legit finally we have to decide
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    how do we leak the coded render thanks
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    to my interview we knew exactly what to
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    do so we planted the fake leak in places
  • 00:04:35
    we knew leakers would check hey final
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    step is we have to wait till the leak
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    gets picked
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    up fingers
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    crossed
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    taxi hours turned into days days turned
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    into weeks no sign of the leak and just
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    when we thought all hope was Lo
  • 00:05:00
    it finally
  • 00:05:02
    happen what that you're joking is going
  • 00:05:06
    to lose his
  • 00:05:06
    Twitter went crazy the fake render
  • 00:05:09
    was making the rounds and it was even
  • 00:05:11
    picked up by some of the major media
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    Outlets the fake League was a
  • 00:05:16
    success finally got back at the leakers
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    tarnishing their precious little
  • 00:05:20
    reputation bye-bye clout bye-bye
  • 00:05:23
    followers see you Joseph this is for you
  • 00:05:26
    man but there was still one loose end
  • 00:05:29
    that needed tied up yo hero got a minut
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    chat yeah yeah what the hell is this
  • 00:05:34
    what's up yeah you said we can PL the
  • 00:05:37
    leag what do you mean man I said like
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    only if we can reach to 1 million
  • 00:05:41
    subscribers like create enough bars and
  • 00:05:44
    no no no you said you know what if I see
  • 00:05:46
    1 million subscribers on screen then
  • 00:05:48
    yeah you can go for it what's the
  • 00:05:50
    difference here you go press play
  • 00:05:53
    [Music]
Etiquetas
  • fuite
  • technologie
  • produit fictif
  • réputation
  • internet
  • stratégie
  • authentification
  • médias