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yo you having a hard time selling
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T-shirts on social media let me try to
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help you
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out Batman scool clook the clan what's
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up y'all this is Fatman and school and
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right now you watching the Sensei the
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number one the king my dude big Brando
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he taught me personally me fat man
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school all you got to do is keep your
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mouth closed and your ears open listen
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to the man talk that's knowledge
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personified right there and I wouldn't
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trust nobody else but my dude big
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Brando and I said it Batman School Big
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Brand let's
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go s everybody boy big Brando and today
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I'm going to help you guys use social
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media to sell your t-shirts more
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importantly we're going to be talking
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about using Instagram and Tik Tok to
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help sell your t-shirts now a lot of
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people been hitting me up saying how do
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I use social media to sell my t-shirts a
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lot of them are just posting product
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photos of their t-shirts and waiting for
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the sales to come in one that's a good
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practice but at the same exact time you
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not really utilizing social media to the
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best of your ability when I say that I'm
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talking about using Instagram reels and
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Tik Tok as a driving force to sell your
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products so for the sake of this video
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we're going to be talking about my
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Westside t-shirt this one right here
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says four fingers up two Twisted in the
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middle that's the back of the T-shirt
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here is the front of the T-shirt with
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that West Side hit now the reason why
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we're going to be using this t-shirt is
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because 100% of the sales from this
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t-shirt has come from Instagram reals
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and Tik Tok I've never officially
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launched this t-shirt I've been selling
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it for a few months now but I've never
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put up a product photo of it I've never
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put it on a Model I sold 100% of these
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t-shirts right here using Tik Tok and
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Instagram reels and just to let you know
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how many I've been selling I just reup
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again on more transfers for this same
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t-shirt and I never once had to put up a
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product photo so let's get into the
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strategy now I've been telling a lot of
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people to jump on Tik Tok to utilize
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your Instagram reels and the biggest
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benefit to using these is it has a far
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reach when you just post stuff onto your
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timeline you just post like a product
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photo or something like that your
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following is the only one that's going
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to see it when you use an Instagram real
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it's hitting a bigger audience when you
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use Tik Tok it's hitting a way bigger
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audience and the beauty of it is you
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don't even have to have a big following
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so let's get that out of your head that
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you need to have a million followers for
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a million people to see it wrong you
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could have two followers and that video
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will land on hundreds of thousands of
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people and this is the beauty in using
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Instagram reals and Tik Tok but just
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posting a real or posting a Tik Tok
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doesn't mean that you're gonna get a
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bunch of sales let's talk a little bit
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about why it's working for myself and
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you can do the same exact thing for
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yourself so first thing that I'm doing
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is I'm utilizing Tik Tok as a teaching
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platform so what I do is I show myself
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pressing up this t-shirt right here and
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explain everything that I'm doing the
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heat press I'm using the transfers I'm
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using the blank t-shirts I'm using this
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put you in a different category within
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that algorithm of actually showing
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somebody something like a tutorial kind
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of like a tips and tricks you're helping
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the people it's not just a static video
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of this t-shirt on the floor and it's
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going to go viral what I'm doing is I'm
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adding a little bit of substance to the
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video so I'm actually telling people how
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I'm making the shirt what I'm using to
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make the shirt and I'm showing the whole
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process so this put you in a category
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that they call infotainment where it's
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informative but it's still entertaining
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it's not a standard like PowerPoint
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presentation of how to do something
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you're just kind of walking people
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through the steps so showing people your
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process on how you're doing stuff golden
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even if you're not trying to be a
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content creator that talks about
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t-shirts like myself even though that's
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not the goal this is what's going to
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help you be seen so even if a viewer has
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no intention of actually making the
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shirt they're still getting a chance to
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see the shirt that you're making as
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you're walking them through the steps
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and the beauty with reals and Tik toks
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and stuff like that is it doesn't have
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to be long format it could be 30 seconds
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to a minute you don't even have to use
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your voice now they have all these AI
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voice generated things you don't even
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have to show your face face on camera
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you could just be showing your heat
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press you could be showing you weeding
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up vinyl and you could utilize captions
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so there's a lot of people out there
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that are afraid to be in front of the
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camera and I get that but there's a lot
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of things that you can do where you
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don't even have to be on camera so
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that's the first thing that I'm doing is
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I'm creating content around me making
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the shirt this is landing on a lot of
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people's pages one because it's
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informative I'm showing somebody how to
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do something we've all learned something
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from Tik Tok we've all learned something
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from Instagram reals and these are the
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videos that we like to share hey did you
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know this look at this and you send it
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off to somebody outside of just the
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funny videos but if you learn something
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cool on Tik Tok a lot of times we're
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sending it off if you learn about a new
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Food Spot you're sending that to
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somebody else so being able to share
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these small videos is a big win for you
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also now that's just one video that I'm
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making for Instagram and Tik Tok the
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other video I'm doing is me wearing the
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shirt but pressing up different shirts
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for other people right maybe I'm
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fulfilling different orders and I'm just
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in there using my heat press maybe I'm
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wrapping up orders folding up T-shirts
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whatever the case is but I'm wearing the
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shirt so now this is reaching a whole
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different audience now but it's not me
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making this actual t-shirt it's me
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wearing the T-shirt now so now they get
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to see what it looks like on the body so
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instead of just putting it on a Model
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posting that static picture now I am the
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model now I'm wearing the T-shirt but in
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the video I'm showing me doing something
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else it's me cutting transfers it's me
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weeding up vinyl it's me folding the
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t-shirts so now my t-shirt is being seen
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by a lot of other people now now the
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last part of this is consistency is key
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you can't just post up one video and
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just wait for the magic to happen
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strength and numbers the more you post
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the more you'll be seen the videos that
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I've seen go really crazy for myself on
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these platforms is when I'm talking
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something through step by step this is
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what I'm doing this is how I'm doing it
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when I just post like a time lapse of
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some stuff and put up a popular song it
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doesn't get that much traction it still
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moves but it doesn't move like the other
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videos where I'm actually explaining
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what I'm doing or how I'm doing
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something so this is where I started to
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see all right the informative videos are
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the ones that are going crazy the
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informative videos are the ones that a
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lot of people are seeing so in my head
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the more people see the T-shirt the more
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people see these reals the more inclined
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they are to buy this t-shirt right here
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is very geographical based if you're not
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on the west side of nothing this t-shirt
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means nothing to you but the good thing
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is you don't just have to be from Los
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Angeles to wear this shirt you could be
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anywhere on the west coast from San
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Diego up to Seattle Oregon all of that
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stuff and everywhere in between you
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could be on the west side of Wahu you
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could be on the west side of anything
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and this t-shirt will ring bells to you
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being that this t-shirt is
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geographically based in the videos where
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I'm showing the T-shirt a lot of times
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I'll hash Westside I'll # West Coast
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I'll # Los Angeles location wise I'm
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hoping it gets to the people that it
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needs to get to these are just the small
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things that I'm doing to help the video
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go along and once again these are short
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form videos so I could record it on my
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phone edit it down in the app use uh
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apps like cap cut and stuff like that
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try to use popular songs do anything you
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can to help the video get along but this
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is how I've been selling this t-shirt
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and the crazy thing is this yellow
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t-shirt I've never promoted I've only
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worn it I've never said I'm selling it I
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mainly promote the white shirt black
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shirt with the white text this t-shirt
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just lives on my website with no
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promotion when people see that I have
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the black and white shirt then they also
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see the black and yellow shirt and they
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just naturally add it to cart majority
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of the time I'm wearing this shirt I'm
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not showing me pressing the shirt this
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is the one I'm wearing the white one is
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the one that I'm actually pressing but
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as you can see I had to reup on both
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transfers cuz both of them are selling
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like crazy so if you are struggling to
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sell your products if you're struggling
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to figure out how to use social media
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this is one of the ways you can do it
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take advantage of Tik Tok take advantage
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of Instagram reels because they have a
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wide reach you don't need a lot of
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followers to Boom off of Tik Tok you
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don't need a lot of followers to Boom
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off of Instagram reels you could have
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very minimal followers but your videos
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will reach a wider eye audience and this
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is where I've seen my successes where
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I'm showing people what I'm doing I'm
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using that video to promote the T-shirt
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without having to promote the T-shirt
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I'm not going hey buy my t-shirt if the
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link is in the bio hey do this I'm just
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showing me pressing the shirt I'm
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showing me making the shirt showing me
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folding the shirt that's it the video is
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capturing the actual shirt the video is
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capturing the design so it doesn't need
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me to narrate the video and say hey buy
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my t-shirts the Design's doing all the
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selling for me the design is being seen
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on the video the viewer is seeing the
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design even if they have no interest in
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making the T-shirt they're looking at me
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create the T-shirt they're like man
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that's a cool design that's the guy
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that's making it let me click the link
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in his bio let me see how I can buy this
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let me see how much this t-shirt costs
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it's all it is there's no secret to what
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I'm doing that's why I'm sharing this
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with you guys this is just what I found
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lucking when it comes to Tik Tok and
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Instagram reals this short form content
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has such a crazy reach so if you were
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struggling with trying to sell some
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t-shirt shirts on social media try this
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tactic out see if it works for you you
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guys can look at all my videos on Tik
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Tok Instagram reals I don't put any
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fancy Graphics I try to use a popular
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song If not a popular song a song that
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relates to Something in the video I try
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to explain what my press settings are
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I'm using supercolor transfers I'm using
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heat press Nation press I'm using a
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Shaka or as color blank t-shirt press is
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set up to 320 I'm pressing for 15
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seconds got to do a hot peel all of this
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stuff is information for the video
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you're trying to help somebody create
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T-shirts from home without trying to be
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a t-shirt content creator but what
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you're also doing behind the scenes is
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promoting the t-shirts that you're
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selling try it out see if it works for
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you let me know in the comments if
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you've already been doing this if you've
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had success doing this or if it hasn't
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work for you feel free to check me out
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on Instagram big Brando TV you can see
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how I've been doing it I even think you
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could see uh when you click on the reals
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you could kind of see how many plays
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each one gets sometimes it might be
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100,000 sometimes it might be a th000
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views but like I said consistency is key
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the more you post the better chance you
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have of one going and taking off all
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right hopefully this information helped
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you guys out catch you guys on the next
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one man
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yeah
