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What if I told you you can build a
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YouTube business that's so automated
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that you only need to spend one to four
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hours a week on it? Yeah, I know. Sounds
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like BS, right? Everyone else is out
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here grinding 40 plus hours a week on
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their channels, editing till 3:00 a.m.
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and still barely getting views. But
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here's the thing. I built multiple
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channels this way, and my clients have
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built channels this way, too. And today,
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I'm going to show you exactly how I do
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it if I were starting out from scratch.
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We're going to be going over the raw
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step-by-step process that I would
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personally use if I lost everything
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tomorrow and had to rebuild. And by the
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end of this video, you'll know exactly
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how to build a profitable YouTube
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automation business from zero, even if
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you've never made a video before. So,
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let's get into it. All right, so step
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one is understanding YouTube automation.
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And first things first, we got to clear
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something up. A lot of the time when you
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hear YouTube automation, you might think
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faceless channels with AI generated slop
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content, right? Well, that's not
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necessarily correct. YouTube automation
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just means creating systems that let you
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produce content efficiently. That's it.
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Sometimes this might be Faceless,
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sometimes it might be a personal brand,
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or it could even be a company. Look at
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Simply Learn for instance. Massive
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channel, tons of views, and they have
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contractors recording videos for them.
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And in some cases, they're recording
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10-hour courses. That's automation, but
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it's not faceless. However, on their
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channel, they do have some faceless
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examples. For instance, they have a
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video called What is Digital Marketing?
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And this video was just a handdrawing
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animation video with a voiceover. And I
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remember I saw this video a few years
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ago and I decided to see if I could do
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the same thing. So I made a video called
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What is marketing? I threw it up on my
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channel and at first it did okay. But
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over the years it has gotten hundreds of
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thousands of views. In fact, it's close
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to getting a million views now. And
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every day it's still getting hundreds or
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even thousands of views. So if we look
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into this video, you'll see that it has
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over 800,000 views right now. and it's
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made over $6,500.
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And this video, even years later, is
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still making me $6 a day. And it was a
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faceless handdrawing animation video. I
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didn't write the script, and I could
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have easily had someone else do the
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voiceover. So, you can go faceless or
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you can choose the personal brand route
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with automation, and the principles are
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the same, but I'll show you what I'd
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personally choose if I was starting
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today. All right, so step two is
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choosing your niche. And this is
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something that people get caught up on
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for years. There are people out there
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that have literally delayed making
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content for years because they couldn't
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figure out what their niche is. And
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that's why we made a custom niche GPT
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that has hundreds of hours of me
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actually coaching people on how to pick
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their niche. And you can check that out
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down in the description and the pin
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comment below. And this niche GPT could
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potentially save you years of time
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because it's going to ask you questions
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and you can have conversations with it
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and it will help you to pick your niche.
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Now, of the people who actually do start
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and they pick their niche, the biggest
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mistake that people make is picking
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random niches that they know nothing
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about. That is a recipe for disaster.
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But they also don't understand a
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fundamental truth. And this fundamental
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truth is that you are the niche. So, you
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need to solve problems that your younger
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self had. That's the easiest way to
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create valuable content because chances
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are thousands of other people are facing
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those exact same problems right now.
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Now, for this demonstration, let's say I
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used to work in general IT and I
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successfully transitioned into a cyber
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security role. Now, I'm not actually a
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cyber security guy, but let's imagine
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that I am. I would be making content for
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my younger self, teaching other IT
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professionals how to break into cyber
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security. Now, let me show you how I
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would research my niche. First, I'm
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going to go and head over to Google
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Trends. And this is completely free. And
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I'm going to type in a keyword like
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cyber security career. And boom, look at
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this upward trend. People are desperate
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to get into this field. Next, let's go
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over to search volume and you can see
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that thousands of people are searching
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how to get into cyber security from it
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every single month. Next, let's do a
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competitor analysis. And by the way,
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having competition is a good thing. You
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need competition. If nobody's doing it,
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that's a terrible sign. That's like a
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red flag. That probably means that
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nobody's watching it either, right?
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There's a reason why you don't find
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McDonald's and Walmarts in the middle of
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the desert because there's no demand for
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McDonald's or Walmarts in the middle of
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the desert, right? So, competition is
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actually a good thing in most cases. Now
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check this out. Boyd Kluis, he went from
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IT to cyber security and he now runs a
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sevenf figureure training company. So if
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you type his name into Google, you'll
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find that he's featured on Forbes,
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right? And on this Forbes feature, it
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shows that he's making seven figures a
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year doing this. And this proves that
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there's serious money in this niche. Now
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within cyber security coaching at first,
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I would focus on specific subniches. Ré
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building, interview prep, certification
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guidance, or breaking in with no
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experience. And these topics are gold
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mines because they solve specific urgent
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problems. What's happening guys? In the
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editing process of this video and I have
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an opportunity for a select group of
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people. So these are people who are
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serious about growing their personal
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brand on YouTube. So basically we
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figured out recently how to grow a
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personal brand and combine all the
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upsides of a personal brand with the
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upsides of automation, right? using AI,
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using things like this to basically grow
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your personal brand 10 times faster,
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which in the past used to take decades
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to do, and now you can do it
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significantly faster. And you can do
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this to get a better job. You know, we
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work with beginners that just want to
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get a better job with their personal
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brand. You can do this to make money as
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a side hustle. We work with a lot of
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people like that. We can do this to make
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more money if you already have a side
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hustle or a small business. Or if you're
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already crushing it on YouTube, we can
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help you crush it 10 times more. We've
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worked with people like that as well. I
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mean, I literally can show clients at
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each level. people that we've gotten
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from zero to over 10K, zero to like over
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30K, uh, from like 1K per month all the
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way up to 185K per month, from around
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30K per month, all the way up to over
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500K per month. So, literally at every
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single level and it works for everyone
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in every situation. With that being
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said, we are only working with three to
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five people and they have to be people
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who are very serious, right? People who
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are dedicated to making this work. So,
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if you think you're that type of person,
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go ahead and apply down the description
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and the pin comment below and you can be
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part of our group of 35 that we help.
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So, see you there. Have a good one.
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Okay. So, step three would be deciding
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my channel approach. All right. So,
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you've got two main options, faceless or
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personal brand. Now, the faceless pros
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is there's privacy, less intimidating to
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start, and there's no need to be on
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camera. The personal brand pros is
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there's higher trust, better
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monetization, and a much stronger
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connection with your audience. Now, let
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me be really honest with you. Have you
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ever bought anything from a faceless
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YouTube channel? Probably not. But I bet
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you've bought something from a personal
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brand, or at least made a purchasing
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decision from a personal brand's
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recommendation. And you've probably done
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it dozens, if not hundreds of times.
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Maybe it was merch from your favorite
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creator, or it was a course from
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somebody that you trust, or it was just
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somebody who was reviewing a camera or a
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type of laptop. And when I was younger,
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I started with a faceless channel, too.
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I was literally like little Shane in his
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basement, not wanting to show my face,
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thinking I could build this empire
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without putting myself out there. But
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here's the truth. People need to know
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you, like you, and trust you before
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they'll spend a significant amount of
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money on your products or services.
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That's just human psychology. Look at
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this comparison for instance. Here's
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Seth's digital marketing video. Great
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engagement, tons of comments, and people
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tagging him saying, "You changed my
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life." Now look at this faceless AI
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content on the same topic. The
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information might be similar, but no
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connection. And for this cyber security
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coaching channel, I'd tell you to start
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faceless if you're camera shy, but plan
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to transition to showing your face
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eventually. Why? Because this can work.
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This actually worked for one of my
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clients, Whiz of Ecom, for instance. He
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started with just a cartoon avatar and
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his thumbnail and faceless videos. But
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once he started showing his face, his
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channel exploded and his conversion
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rates went through the roof. And he was
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able to do a really cool face reveal
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where a bunch of people who had been
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watching his content were super curious
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about who he was. So, you could start
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either way, but I would recommend
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actually creating a personal brand
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channel, and that's exactly what I would
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do myself. Now, step four is finding
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viral video ideas. And for this, I use
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the icon method. And it's simple. You
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look for videos with five times more
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views than the channel's subscriber
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count. And preferably, you would look
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for videos that did well from a smaller
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channel and even better if the content
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was either mediocre or bad. And let me
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show you exactly how I do this. So, I'm
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searching for cyber security career
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here. And I'm going to scroll through
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the results. And look what I found. And
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here's this video titled What You Should
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Learn Before Cyber Security 2023, and
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it's by Grant Collins, and it has 1.2
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million views, but he only has 220,000
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subscribers. So, that's five times his
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subscriber count. And the best part is
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his thumbnail, sorry Grant, I don't mean
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to offend you, isn't that good. There's
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six words crammed in there and the title
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is kind of awkwardly worded with 2023
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tacked on the end, right? So people
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probably aren't going to watch a video
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that's 2 years old. And then
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additionally, when you click on his
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content, it's not insanely good, right?
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And this means that we could take his
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proven concept and make it way better.
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So let me show you one of my secret
00:08:40
weapons, Title GPT. So first I'm going
00:08:43
to take a screenshot of that successful
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video that we just found and I'm going
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to upload it to Title GPT. And by the
00:08:48
way, you can find that down in the
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description and the pin comment below as
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well. Now I uploaded it to Title GPT.
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And let's watch this magic happen. So
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it's analyzing the video. It's going to
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be generating title options specifically
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for cyber security career videos.
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And look at these options. These are way
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better than the original. So, I'm going
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to go ahead and select this one cuz I
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like it. It's specific. It has a clear
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target audience and it creates
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curiosity. Okay. So, now that we have
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our title, let's create the actual
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content. So, I use AI to save time on
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the initial outline and then I add my
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personal experience and make it
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valuable. So, here is the exact prompt
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that I would use. Create a YouTube video
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outline. Then you paste the title. The
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video is for IT professionals trying to
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break into cyber security, including an
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engaging introduction with a hook, five
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main sections, one for each skill with
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bullet points, and a strong call to
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action. For each section, suggest visual
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elements that I could include. And the
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tone should be authoritative but
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accessible. Okay, now let's run this
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through chatbt and check out the
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outline. And by the way, I actually
00:09:48
prefer to use Claude, but I know that
00:09:49
most people use chatbt and it's free to
00:09:51
use, so I'm going to be using it in this
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case. Okay, so here's the results. Um,
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honestly, pretty good. Uh, I do like it,
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but it is missing the personal touch
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that makes content actually worth
00:10:01
watching. So, I'm going to add my own
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insights here. For example, in the
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section about networking knowledge, I'm
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going to add when I was transitioning to
00:10:08
cyber security, I realized my basic IT
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networking knowledge wasn't enough. I
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had to understand how attackers exploit
00:10:13
network vulnerabilities, not just how to
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set up a network. And in this part, if I
00:10:17
had a cyber security experience or maybe
00:10:18
I had some friends in cyber security, I
00:10:20
would either tell my own story or I
00:10:22
would tell one of their stories. And
00:10:23
even though we are using AI to save
00:10:26
time, adding these personal insight is
00:10:28
what builds real trust with your
00:10:30
audience. Now, additionally, if you have
00:10:32
some source material that you really
00:10:33
trust that either you made or somebody
00:10:35
else made that you think is really good,
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you can add that as reference. Also,
00:10:39
this is what we do with our team. This
00:10:41
is a little bit more advanced, but I
00:10:43
have my life story that I typed out in a
00:10:44
Google doc. we usually add that as
00:10:46
reference. And I have information about
00:10:48
my target demographic that I'm making
00:10:50
content for as well, and I add that as
00:10:52
reference. But I'm assuming that you
00:10:54
don't have this at that point. So, we're
00:10:55
just going to keep it simple and move
00:10:56
on. All right, step seven is recording
00:10:58
my first video. So, now it's time to
00:11:00
record. And if you're going faceless,
00:11:02
here's how I'd recommend to do it. So,
00:11:04
I'd set up screen recording for our
00:11:05
cyber security skills using OBS or Loom.
00:11:08
For visuals, I'd use simple slides or
00:11:10
screen capture of relevant tools and
00:11:12
websites. And for voice over, you don't
00:11:14
need fancy equipment. Your phone's
00:11:15
earbuds work fine to start. So just
00:11:17
record in a quiet room, maybe with a
00:11:19
blanket behind your laptop to absorb
00:11:21
echo, but honestly, I'd recommend the
00:11:23
personal brand approach. So in this
00:11:24
case, you could either use your phone or
00:11:26
you could just use the webcam that's
00:11:27
right on your laptop or your computer.
00:11:29
And honestly, all you need is your phone
00:11:30
on a $20 tripod. Just as an example, Mr.
00:11:33
Balin, who's one of the biggest
00:11:34
YouTubers in the true crime niche, made
00:11:36
it to over 5 million subscribers just
00:11:39
using his phone. And by the way, if
00:11:40
you're thinking, "Shane, my audio is not
00:11:42
very good." Don't worry, we have a
00:11:44
solution for that. You can take
00:11:45
relatively crappy audio, put it into a
00:11:48
tool like Adobe Podcast, and you're
00:11:50
going to have professional level audio
00:11:52
afterwards. It is incredible. Now, for a
00:11:54
teleprompter hack, just put your outline
00:11:56
on your laptop and place it right behind
00:11:58
your phone. So, here's how I'd start the
00:12:00
video. Are you someone in IT that's
00:12:01
frustrated with all the skills that you
00:12:03
have, but you're being underpaid? Well,
00:12:05
hey there. I'm Shane, and I help dozens
00:12:06
of IT professionals land cyber security
00:12:09
roles. And if you didn't know, cyber
00:12:10
security is the gateway for IT
00:12:12
professionals to make multiple six
00:12:13
figures a month. And today, I'm going to
00:12:15
be showing you the five critical skills
00:12:17
that you need before you try to break
00:12:19
into cyber security. Not bad, right? See
00:12:21
how much more trust that that instantly
00:12:23
builds? You're basically saying that you
00:12:25
were in their situation a short time ago
00:12:28
and you were able to break into cyber
00:12:29
security and you can help them do it,
00:12:31
too. Super relatable. Quick break. This
00:12:34
video is sponsored by me. Most of you
00:12:37
don't know that I actually have my own
00:12:39
coaching program on personal branding
00:12:42
and then growing and making money on
00:12:44
YouTube. And this is good for complete
00:12:45
beginners, maybe even people who just
00:12:47
want to get a job by growing their
00:12:49
personal brand all the way up to people
00:12:51
who are very advanced on YouTube. And
00:12:53
they get to work directly with myself
00:12:54
and my team to help them reach their
00:12:56
goals. Now, we are opening up three to
00:12:59
five spots. And this is pretty rare. We
00:13:01
usually don't have these open. We
00:13:02
usually only limit them to select
00:13:04
people, but we're opening up three to
00:13:06
five spots, and you can check those out
00:13:07
down in the description and the pen
00:13:08
comment below. And in this program,
00:13:10
you'll get to work directly with myself
00:13:11
and other people who are highly
00:13:13
successful on YouTube. Just as an
00:13:15
example, Shawn was able to go all the
00:13:17
way from being stuck, not making very
00:13:19
much money on his channel to making over
00:13:21
$500,000 a month. Now, that's an example
00:13:23
of one of my more advanced students, but
00:13:24
there's lots of examples of people who
00:13:26
started off from scratch and they got to
00:13:28
5K a month, 10K a month, etc. So, check
00:13:31
that out down in the description. and
00:13:32
the pin comment below. All right, step
00:13:34
eight is my automation system. And this
00:13:36
is where the real automation magic
00:13:38
happens. Now, first of all, I batch
00:13:40
everything. First, I'd spend one day
00:13:42
researching at least four videos at
00:13:45
once. So, just find four proven topics
00:13:47
using the icon method. Next, I'd batch
00:13:50
all my outlines in about 30 minutes
00:13:51
using AI and adding my personal touches.
00:13:54
And then, I would either record from the
00:13:55
outline or I would turn the outline into
00:13:57
a full script. And then I would record
00:13:59
all four videos in one recording
00:14:01
session. One outfit, one lighting setup,
00:14:04
one day done. And for editing, since
00:14:06
you're using an outline, you're
00:14:07
basically going to talk off the top of
00:14:09
your head about the topics. Or if you're
00:14:11
using a script, you can talk word for
00:14:13
word as well. So you don't even need to
00:14:14
edit much. Just cut out the mistakes
00:14:16
using either cap cut or descript, which
00:14:18
takes about 15 minutes tops per video.
00:14:20
And that's four videos in less than 6
00:14:22
hours of total work. One video a week
00:14:24
for a month. And down the line, you can
00:14:26
easily hire somebody to edit these
00:14:27
videos for you. making it truly
00:14:29
automated. But first, learn the process
00:14:31
yourself so that you know what quality
00:14:33
looks like. And then depending on what
00:14:34
type of channel you want to do, you can
00:14:36
even hire other people to record the
00:14:38
videos for you. Just as an example, my
00:14:40
client Thomas completely removed himself
00:14:43
from his 8 figureure business where he
00:14:45
was spending about 8 hours making each
00:14:47
video. So if he was making three videos
00:14:49
a week, he was spending 24 hours a week
00:14:52
on his videos, which is not something
00:14:53
that a CEO should be doing. all the way
00:14:55
down to spending exactly zero hours a
00:14:58
week on his videos and having other
00:15:00
people do everything, including the
00:15:02
recording. So, there you have it. We've
00:15:04
built a fully functional YouTube
00:15:06
automation business in the cyber
00:15:07
security coaching niche. Now, let's talk
00:15:09
monetization. There's so many different
00:15:11
ways you can monetize this. Coaching
00:15:13
packages, resume reviews, mock
00:15:15
interviews, certification study guides,
00:15:17
affiliate links for cyber security
00:15:18
tools. Now, could you do all of this
00:15:20
faceless? Sure. That's what little Shane
00:15:22
wants to hear. But if I were starting
00:15:24
from scratch today, I would definitely
00:15:26
go the personal brand route. It's easier
00:15:28
to get views. It's easier to build
00:15:30
trust. And it's much easier to make
00:15:31
money when people can actually see your
00:15:33
face because it gets them to know, like,
00:15:35
and trust you. Just look at all the
00:15:37
successful YouTube channels in this
00:15:38
space. Boyd, Cluis, Network Chuck, John
00:15:41
Hammond, they all show their faces. But
00:15:43
be realistic about the timeline. You're
00:15:45
probably not going to be an overnight
00:15:46
success. I have had clients make a
00:15:48
full-time income in less than a month,
00:15:49
but that's the exception to the rule.
00:15:51
Typically, it takes them 3 to six months
00:15:53
of consistent posting before expecting
00:15:55
significant results. But there's pretty
00:15:57
much no business out there that you can
00:15:58
become an overnight millionaire from.
00:16:00
So, 3 to 6 months is actually insanely
00:16:02
fast. Now, if you found this helpful,
00:16:04
hit that subscribe button. Comment below
00:16:05
which step you're going to implement
00:16:06
first. Now, by the way, you can also
00:16:08
build a channel not just to make money,
00:16:10
but there are many ways that you can
00:16:12
indirectly monetize your channel, too.
00:16:14
For instance, it's great for networking.
00:16:15
You can land better jobs with your
00:16:17
channel. So, if you're serious about
00:16:18
building up your channel, go ahead and
00:16:20
book a call with us down in the
00:16:21
description and the pin comment below.
00:16:23
And this is going to be a free roadmap
00:16:25
call where we'll figure out where you
00:16:26
are right now, figure out where you want
00:16:28
to be, make a plan to get from where you
00:16:30
are to where you want to be, and then
00:16:31
see if we're a good fit to work together
00:16:33
or not. And this will help you to cut
00:16:34
the learning curve and speed up the
00:16:36
process of getting results faster. And
00:16:38
that's exactly what we helped Shawn do,
00:16:39
where we helped him build a sevenfigure
00:16:41
business. And you can check out my
00:16:42
interview with him by clicking right
00:16:44
here.
