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I have been in sales for over 30 years
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and I've sold something to every Fortune
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500 company at least once most of those
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sales have been in the tens of millions
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and I have formulated a 10-step plan to
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make any sale happen this process will
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help you learn to sell and if you like
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it or not you are a salesperson people
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will judge you they will make decisions
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about you as a personal brand and your
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product without you even realizing it so
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if you can't sit and listen for 5
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minutes to all this knowledge I'm going
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to give you for free I'm afraid you're
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not going to make
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it so there's probably 10 steps to sales
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both how to actually think like a
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salesperson get sales done closed and
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then ongoing sales repeat sales referral
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sales I'm going to teach you it all it's
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about 10 steps but they blow into each
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other and the end part of this video is
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just as important the points at the end
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of this video if you don't know them you
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can't apply the bits I'm going to teach
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you at the beginning to learn sales you
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also have to learn patience and
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perseverance and focus the first thing I
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want to teach you about sales is that
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some people like to call it marketing it
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makes them feel better in the end it's
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all sales everything is about sales you
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can call it marketing if it makes you
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feel that you're cooler it doesn't
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really make any difference it's about
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getting people on your side it's about
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connecting converting and realizing that
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at the end of the day no business can
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survive zero businesses would succeed if
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you didn't sell something to someone now
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I'm going to teach you a certain type of
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sales I prefer ethical sales an example
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of non-ethical sales in my opinion this
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might seem extreme but I don't want you
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to fall into this trap is what I call
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the 99p rule people try to trick people
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they try to say it's 2.99 or $4.99 or
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1.49 million instead of 1.5 because
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basically they want to trick you they
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want to make you think that somehow it's
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cheaper of course on property pricing
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sometimes they do it to fall within a
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certain category but they don't really
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want to sell it at that I think in sales
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the thing that's not said enough is be
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honest be authentic I never see
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anyone all these sales courses I
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see people selling telling you to do
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that they talk you about NLP where you
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can trick people or using words to
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manipulate people I even saw a recent
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video where someone was talking about
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how they pretended they didn't have the
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product anymore so that the customer
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would then buy this is all it's
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a way of tricking people into getting a
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quick sale which is quick money the
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quicker you go up the quicker you come
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down don't listen to this the
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best sales people in the world the best
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way to sell is authentic make a
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connection with someone and that person
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will be with you forever I sold my very
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first thing at 15 years old with no
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sales experience I was honest I said to
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someone I need money I want to do your
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garden please pay me they saw the
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authenticity I had no brocher no website
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no sales training and they said yes and
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I think today this word authenticity is
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not used enough in sales and initially
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you might even reject it write it down
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it's key to sales if you're authentic
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you don't just sell once to someone you
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sell again and again and again I
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recently took my wife to the mini garage
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to buy her a car and when we looked
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through all the different options the
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salesperson knew that none of these
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options suited my wife the best thing
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she did was say you probably should buy
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a Tesla now I know it sounds crazy
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someone in a mini garage working for BMW
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telling us to buy someone else's car but
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you know what it did it made us connect
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to that salesperson it made us leave our
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contact information with that
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salesperson and when that sales person
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does contact us she's understood our
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needs we probably buy something off her
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she didn't try to sell us something we
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didn't need I've done exactly the same
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in the past I got some part-time work in
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a clothing shop when I was young someone
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put on a suit I know that the shop
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wanted to sell it but I told the person
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it didn't look good on them and from
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that moment onwards they trusted me I
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only worked there for the summer but
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they trusted me forever
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I know this authenticity thing is real I
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don't know how to convince you other
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than to tell you it's made me Rich from
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being poor and I know you're going to
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watch a million other videos often ones
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that charge you to tell you this is how
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you trick people into selling don't
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apply this in your life and you'll have
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a better long-term relationship with
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everybody you sell to I sold coaster ads
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an advertising product to someone 20
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years ago now maybe a little bit longer
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than 20 years ago they bought it they
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then worked with my agency they then
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invested in my businesses they then
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partnered with me for two decades or
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because I sold them something that I
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authentically believed would help their
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business and it did I delivered I over
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delivered and that's the second step in
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sales whatever you sell you want to be
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able to overd deliver right and how do
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you overd deliver in sales you make sure
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that what you're selling you believe in
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you make make sure you don't say
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something that isn't true about the
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product even if someone tells you to do
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it if you're working somewhere and they
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tell you to sell something that isn't
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true it's your personal brand on the
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line don't do it walk out that door only
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sell what you can deliver on and I know
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quite often in the sales process in the
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excitement of selling you want to
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promise much more than you can guarantee
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well then break it into those two parts
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say this is what I can guarantee and
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this is what I hope might happen an
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example I've had many times in my life
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is PR companies that sell they come to
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me and they say Simon we'll get you in
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every major newspaper in the world and
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then they'll pay they want me to pay a
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monthly fee and they make that promise
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but the ones I've worked with the ones
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that have come and said this is our plan
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to try and get you coverage in every
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newspaper in the world for what you're
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trying to do to help people s this is
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what we'll try to do this is what we
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guarantee we'll do we guarantee to write
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up a good press release we guarantee to
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take good pictures to put you into the
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Press we guarantee we've got a good
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mating list of people that should write
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about you but we cannot guarantee
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they're going to write about you and
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those are the people I want to work with
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forever these are the sorts of people
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you want to work with these are the
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sorts of people you want to be authentic
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and don't overpromise the third thing in
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sales and in a minute I'm going to get
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to what I think is the glue that puts
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this all together but the third thing in
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sales you always need to do is find your
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own style now I have seen introverts do
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amazing things in sales and the key
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um a lot of people think only extroverts
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can sell right people that like people
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are the only ones that can sell it's not
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true I don't know how this stuff becomes
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a belief system for us all it's not true
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in fluid my agency business that I sold
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a price waterhous Cooper the best
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salesperson in that company was my
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accountant why well I did my job I'm
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going to come to that in a minute I
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trained her properly right in fact I
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write it down now right train
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a team to all think sales I'm going to
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come to un explain this bit one a minute
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but she basically would go and have
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lunch with other CFOs other accountants
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and they'd be asking her what she's
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doing and she'd be talking about how the
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business she was working at fluid was
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turning companies around was saving
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businesses was changing the world making
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sure people didn't lose their job and
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make sure these companies survived and
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she said it because she loved the
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company and she believed in it and you
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know what happened those CFOs would go
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back to the boardroom and tell their CEO
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and then next thing you know we get a
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phone call and email asking for a
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meeting for us to get involved and work
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with them she was the best salesperson I
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was actually labeled up as the
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salesperson INF fluid but she was the
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best salesperson I got my best leads
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from her the point I'm trying to make
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here is find your style find how you
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like to sell it doesn't matter what I
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tell you to do it matters what you can
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naturally do so for example if you like
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to write blogs go on LinkedIn go on
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these blog sites and write blogs about
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your specialty about what you find
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interesting go out there and apply
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yourself in a way that is comfortable
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for you there is a famous quote around
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marketing and sales which is 50% of what
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I spend on marketing gets lost gets
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wasted I just don't know what 50% the
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truth is most of the time when we're
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selling the best sales people don't even
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know they're selling you're just sharing
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knowledge sharing information being
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proud about your product or service and
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that in itself causes a sale you got to
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find your style lean into that Groove
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whatever it is if you're an introvert
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then lean into that if you're an
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extrovert lean into that I'm going to
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get into specifics of types of selling
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in a minute and break down the different
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types of selling um but I just want to
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initially just set you up with the right
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mindset so
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authenticity don't oversell always overd
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deliver and find your style I'm going to
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get into the specifics of the different
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types of sales that you can do to get
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the business you need to sell yourself
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to sell your business to get the client
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cents and to Holy Grail I think get
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clients to promote you the fourth thing
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I briefly mentioned a second ago is
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train the team in sales a lot of the
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time the best people to sell you are the
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people you work with so that can be your
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clients that can be your colleagues that
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can be your mom it doesn't really matter
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you want everybody who's involved in
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your life to be selling what you're
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selling and that means that they are
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trained now it might sound weird if I
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tell you to go train your mom to sell
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your product and your mom might
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initially reject it but if you explain
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the product to her in a way that excites
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her it means that it supports you she
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will be your best salesperson now I
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don't want to miss out the dads don't
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forget to also train them up everybody
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should be your salesperson but it's up
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to you to train your team and make sure
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that that's the case now number five I
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want you to know the rules of selling
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and they are teachable I don't know why
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they don't teach you this at school I
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think I know why they don't want you to
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be free but I know for fact there are
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three steps to getting any sale any sale
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I don't care who you are or what your
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skill set is if you follow these three
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steps you will get any sale most people
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start with the last step first most
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people start with this is my product and
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this is how much it is it's a mistake
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that's not how you sell the first step
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is very simple identify who could buy
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your product you've got to actually know
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the person who's going to buy it
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understand if if they really need it so
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for example you may have seen the thing
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sell me this pen in the movie Wolf of
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Wall Street right most people when I
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give you this pen we'll start selling it
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the first question you need to ask is
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not would you like to buy this pen and
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this is a lovely pen do you like do you
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like blue look at it it's nice and
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strong and it's good brand it will last
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for forget all that first thing you
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need to say is do you need a
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pen do you need a pen now people say no
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then you ask them when in the future
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might need a pen you break down when the
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desire and the need for this product
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might occur and if you're not sure and I
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I ran a service business for 15 years
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you don't know when people actually
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needed my business services so what did
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I do every single month for 9 years I
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contacted Brands like apple somehow with
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something to help them remember me you
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have to be there when the sales is
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needed if you sell someone a pen then
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they don't need a pen you're going to
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waste your time you're going to waste
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their time and you're going to be
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frustrated thinking there's no Market
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fit for your product identify the client
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what they actually need do they actually
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need your product if they need your
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product then you can move on to the
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second stage and the second stage takes
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a bit of work which people can't be
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bothered to do and they wonder why they
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get less reaction on sales the second
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step is understand the person you're
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selling to make a relationship in an
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ideal situation you like them and they
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like you you want to like them because
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if you sell something to someone and you
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don't like them or they don't like you
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your life's going to be a nightmare even
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if there is a product Market fit and
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they need a pen you don't want to be
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caught in a situation where they have
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bought something from you and you don't
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like them and they don't like you the
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irony or the other spin on this is if
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you've got this first two steps right
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you know they need the product they need
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you second you like each other the
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people selling and people buying like
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each other you need each other and you
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like each other I have never not
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completed the third stage of those first
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two were in place the third stage is
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here's my product this is what it does
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this is the service it offers I
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guarantee you that third step will be
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completed if you get the first two right
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I've even had cases where clients have
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said to me this is the amount of budget
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I've got this is what I'm willing to do
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Simon they tell me how to write the
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contract to get the third bit right they
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tell me what to price it as sometimes
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more than I thought I was going to
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charge or needed at the time to charge
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to support me because they like me and
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they need our service they want us to do
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well they want us to make profit when
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you identify these things sales gets a
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lot easier now there's another very
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important part of sales but I wanted
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first of all before I move on to the
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next bit to make sure you understand
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sales is a system it's a
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system that process is a system now the
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three steps to sales I've just told you
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there I'm going to tell you obvious
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things you need products like pipe drive
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you need tools that allow you to track
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the sales so for example when I was
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selling for 9 years to the client I
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wanted to win win I had to track every
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month what I had done and if someone
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else came in and took over the sales
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process for a little while I had a
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system in place like I mentioned earlier
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I would send them a Christmas present I
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would send them a newsletter I would
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send them a happy birthday note I would
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send them some industry news that I just
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noticed might help their business do
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better I didn't always sell them but I
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always connected to them and you need a
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system things like pipe drive to do that
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you need products that help you remember
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who you're contacting and remember the
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process of always connecting so systems
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the three step process and then making
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sure you've got the tools to help you do
00:14:06
that process next up number six on the
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list leverage in sales you need leverage
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leverage sales is basically where you
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perhaps are a new company a new brand no
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one knows you yet and if I um if I
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contact a company and I had this
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experience when I started fluid I would
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ring up a company and I would say hi my
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name is Simon from fluid and I'd like to
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help you with your marketing and they
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were like they didn't have we're too
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busy go away or hang up you're all going
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to have this experience right rejection
00:14:37
is something you need to get used to in
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sales I don't need to tell you that buto
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I think
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the the thing with Leverage is if you
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can get one brand name or one client on
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board and maybe initially you have to do
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it free in some cases um you can
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leverage that brand to help your own
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brand lift up so for example my company
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we managed to get CNN as a client this
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is back when CNN was a good brand we
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managed to get them on board as a client
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and we did a great job for them and what
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we then did is I would ring up and say
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hi I'm Simon squib I'm working with CNN
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on a project I wondered if I could come
00:15:13
and talk to you about your company and
00:15:15
what we could do to help you so suddenly
00:15:17
now and this is 10 years ago CNN was a
00:15:20
more respected brand but then CNN then
00:15:23
that name allowed us to get in the door
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with other people it's it's it's a
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delicate one because I don't want you to
00:15:29
lie but I want you to see how you've got
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to leverage what you've done and what
00:15:34
you've got now to get CNN as a client we
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have to do a free piece of work for them
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so sometimes that's an investment in
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leverage you need to make an investment
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in leverage now of course you also have
00:15:43
to do a good job for that client because
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if they then oh I know CNN or I know
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John at CNN and they check reputation
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matters so make sure you've got your
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reputation in line do a good job for
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people but I think Leverage is perfectly
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fine and perfectly normal it's a good
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way of helping people who hear your
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first sentence connect to who you are if
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you're working for a Big Brand they
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think right you must be a good company
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so use leverage in sales number seven on
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the list is don't sell a product sell
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the outcome of the product too many
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people when they go to sell something
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tell you exactly what product they've
00:16:18
got instead of focusing on the outcome
00:16:21
that product can bring you if you use it
00:16:23
for example the terminology I've used
00:16:25
before on this is sell the sizzle not
00:16:27
the steak right so so you don't sell the
00:16:29
actual steak there's millions of steaks
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out there sell the feeling of the steak
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if you look at adverts like hug and us
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they're not telling you about the
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ingredients because if they did you
00:16:38
probably wouldn't eat the so what
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you're actually doing what they're
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actually trying to do is have a feeling
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of when you eat the ice cream oh love
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and romance you're with someone
00:16:46
beautiful they're creating a feeling
00:16:49
right apple is the same Apple what what
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Intel processer is in an apple can you
00:16:54
tell me no one cares right
00:16:56
because they're selling a feeling it's
00:16:59
got to learn to sell a feeling now I'm
00:17:00
going to come on to another point in a
00:17:01
minute which is around storytelling but
00:17:02
I want you to understand that any
00:17:05
product anything you sell is about the
00:17:07
feeling so when I was selling fluid I
00:17:11
wasn't selling that we were the best
00:17:12
marketing company in the world I was
00:17:14
selling the fact that we cared about
00:17:16
having a result for our clients we
00:17:18
prided ourselves on the success of our
00:17:21
clients I didn't break down that we did
00:17:24
email marketing and SEO and built
00:17:26
websites and built competitions and
00:17:27
marketing campaigns and adverts and
00:17:29
billboards no one gives a about
00:17:31
that stuff and that's what everyone else
00:17:33
was doing which is why we beat them
00:17:35
because we were selling an outcome we
00:17:37
were selling the sizzle not the steak
00:17:40
there's just so many examples of brands
00:17:41
that have actually done well that do
00:17:42
this I mean LinkedIn for example sells
00:17:44
that you can get a job on that platform
00:17:46
you can build your brand on that
00:17:47
platform they don't really tell you well
00:17:49
there's a like button and there's a
00:17:50
comment button and you know you can
00:17:52
actually uh DM people and say none of
00:17:54
that matters that's just part of what
00:17:56
obviously the product does it's what the
00:17:58
product giv gives you that people care
00:18:00
about so learn to sell the sizzle what
00:18:02
is the sizzle for your product tell me
00:18:04
in the comments I want to know what the
00:18:05
sizzle is I don't care about the steak
00:18:08
number eight this one might seem obvious
00:18:10
I'm surprised how many people don't do
00:18:11
it only sell what you believe in it's
00:18:16
easier to sell something you genuinely
00:18:18
believe in too many people are selling
00:18:21
things they don't believe in and they
00:18:22
are therefore not good sales people or
00:18:25
you can be a good sales person selling
00:18:27
something you don't believe in you will
00:18:28
get sales especially if you follow my
00:18:30
rules but at the end of the day sell
00:18:32
something you believe in it's so obvious
00:18:34
isn't it sell something I think that has
00:18:36
an outcome that makes the world a better
00:18:38
place or the person you're helping have
00:18:39
a better life sell something you believe
00:18:41
in I'm going to put it in here I don't
00:18:43
need to talk about it for long um I I
00:18:45
feel with all my heart that so many
00:18:47
people don't actually realize this I
00:18:49
have to say it it feels common sense and
00:18:51
obvious um but you will find that you
00:18:54
are anyone can sell something they
00:18:57
believe in that's the irony but so many
00:19:00
people don't sell what they believe in
00:19:02
so only work with companies well if
00:19:04
you're going to work with someone make
00:19:05
sure you ask for Equity but that side if
00:19:07
you're going to sell something sell
00:19:08
something you believe actually brings
00:19:09
value sell something you believe can
00:19:11
actually make a difference in people's
00:19:12
lives number nine now this type of sales
00:19:14
I want to explain to you now can sound a
00:19:17
bit like 6 around leverage but actually
00:19:19
it's quite different some of the best
00:19:22
ways to
00:19:23
sell are other people selling for you
00:19:27
now I mentioned this earlier in team
00:19:29
training as well but these two ideas
00:19:30
blend into 0.9 which is and the best way
00:19:33
made to give you an example is a brand I
00:19:36
don't really like but they do this quite
00:19:37
well um McDonald's sponsor the
00:19:40
Olympics right so by leveraging the
00:19:43
Olympics as a brand that kind of
00:19:45
aspirational uh excitement Community
00:19:48
team everything the Olympics does so
00:19:51
well McDonald's leverage it they sponsor
00:19:54
it and I think brand leverage and team
00:19:59
sales alongside this
00:20:01
brand partnership model can be a great
00:20:04
way to sell your product so if you want
00:20:06
to sell
00:20:07
something you can look to align yourself
00:20:11
with that brand so I just before I did
00:20:13
this video I just came off a phone call
00:20:15
with liquid def which is this new water
00:20:17
brand um I don't know yet we're going to
00:20:19
do a partnership with them or not but we
00:20:21
can leverage each other's Brands
00:20:23
basically they have a message they want
00:20:25
to get out there in the world and we
00:20:26
have a message that we want to get out
00:20:27
there in the world and putting our two
00:20:29
Brands together can be hugely powerful I
00:20:32
don't know if that's going to happen by
00:20:33
the time this video goes out but I'm
00:20:34
just trying to teach you something brand
00:20:36
Partnerships brand alignment is so so
00:20:40
powerful in sales and if I say I'm
00:20:42
sponsoring the Olympics or I'm
00:20:44
sponsoring the tennis or and maybe
00:20:46
that's that sounds like too much money
00:20:48
but you just even if it's your local
00:20:49
football club if you go and support your
00:20:51
local foot football club go fix all
00:20:54
their Billboards and you're a carpenter
00:20:57
maybe they'll give you the billboard for
00:20:58
free but you align yourself I'm
00:20:59
supporting my local football team you
00:21:01
align yourself to your values to their
00:21:03
values you lift each other up by these
00:21:05
Partnerships I call this 1 + 1 = 11 it's
00:21:09
an underutilized way of selling and just
00:21:13
like asking your customers or your team
00:21:15
to sell you or using the leverage system
00:21:18
I mentioned earlier 1+ 1al 11 could be a
00:21:20
very powerful way to get your brand out
00:21:22
there it doesn't always require money
00:21:24
like the liquid death partnership that
00:21:25
we have neither of us will probably pay
00:21:27
money and we just put our resources in
00:21:29
the middle together to create something
00:21:31
fun hopefully for you to help you have a
00:21:34
better business life but I'm trying to
00:21:36
explain a very important fundamental of
00:21:37
sales I've learned that 1+ 1 equals 11
00:21:40
number 10 I'm going to call this the
00:21:43
emotional
00:21:45
sale I mentioned earlier the three-step
00:21:47
process to getting any sale done and
00:21:49
that's absolutely true there is a very
00:21:51
delicate and Powerful way to sell that I
00:21:54
find hard to explain but it basically is
00:21:56
best explained by understanding that
00:21:58
people are people and an example is
00:22:02
recently I launched my book what's your
00:22:04
dream on Amazon it's pre-sale we went to
00:22:06
number one on Amazon the day we launched
00:22:08
number one and no one's even read the
00:22:11
book no one's even reviewed the book now
00:22:13
no most books need lots of reviews
00:22:16
before they'll get purchased just like
00:22:18
products we have zero views on that book
00:22:20
zero and it's number one on Amazon why
00:22:24
because I used a method that I think you
00:22:27
can only use if you genuinely genuinely
00:22:29
feel it and that is the emotional sale
00:22:32
so instead of saying my book will teach
00:22:34
you X my book is amazing which I think
00:22:37
it is by the way please buy it I said
00:22:41
Instead This Book is about a movement
00:22:44
it's not give and take that's going to
00:22:46
make us survive in the future it's give
00:22:48
without take we have to get back to how
00:22:50
we used just help each other because we
00:22:51
can if you buy this book you're not
00:22:54
getting all my knowledge for free if
00:22:55
you're buying this book to get all my
00:22:56
knowledge for free don't buy it my
00:22:58
knowledge is for free on this YouTube
00:23:00
channel you can subscribe to this
00:23:02
YouTube channel right now and get all my
00:23:03
knowledge for free it will cost you
00:23:05
nothing do not buy the book to get my
00:23:07
knowledge for free buy the book to
00:23:09
support the mission I want more people
00:23:10
to know that if they give without take
00:23:13
they'll get far richer than if they give
00:23:15
and take you can only get so much when
00:23:17
you give and take it's a transaction
00:23:19
every time that requires you selling
00:23:20
time most of the time where you give
00:23:22
without take there unlimited upside to
00:23:24
what the universe will give you I've run
00:23:26
this experiment for The Last 5 Years I
00:23:28
know it to be true go buy my book
00:23:30
support give without take if you believe
00:23:32
in what I'm saying that's what I said
00:23:35
thousands of people bought the book
00:23:37
because it's not about buying the book
00:23:39
it's about supporting a
00:23:41
mission emotional sale I think Elon must
00:23:44
does an emotional sale nearly in all his
00:23:47
businesses he's like buy Tesla because
00:23:49
we've got to do something to save
00:23:50
the planet you know buy Tesla because
00:23:52
I'm the other car companies I'm
00:23:54
I'm more valuable than all than them all
00:23:56
I don't think he is anymore as a car
00:23:58
company but but the concept is like he
00:24:00
he he's selling buy my car to save the
00:24:02
planet buy my car now before it's even
00:24:04
out and let's these awful car
00:24:06
companies that have sold us petrol car
00:24:08
cars for years and years and years this
00:24:10
has to be really authentic like the
00:24:11
emotional sale is one of the hardest
00:24:13
sales because it has to really be true
00:24:15
otherwise people see right through it
00:24:17
and then you're you destroy your
00:24:18
personal brand you destroy your business
00:24:21
longterm no one comes back has to be
00:24:23
true but if you do it right it's hugely
00:24:25
powerful I've seen a brilliant clip Don
00:24:28
paper sells the Kodak Carousel which is
00:24:32
um it's a fake scene but it actually
00:24:34
happened and what he does brilliantly in
00:24:36
the clips down below watch it at the end
00:24:38
of this video he does a slideshow as to
00:24:41
why people the company should use his
00:24:43
company to buy the product and in that
00:24:46
slideshow he shows pictures of himself
00:24:48
on the couch of his kids looking like a
00:24:50
slob just being genuinely honest and
00:24:53
authentic with himself and at the end of
00:24:55
the video when you watch it you'll see
00:24:56
what I mean I cried you'll cry the
00:24:58
emotional cell is also about showing
00:25:00
yourself showing up showing why you're
00:25:03
doing stuff really being vulnerable
00:25:05
being open feeling the pain showing
00:25:08
people that you're real and normal and
00:25:10
honest and why you're doing something is
00:25:12
bigger than yourself if you can do this
00:25:14
emotional sell I think it's one of the
00:25:15
most powerful I think my book getting to
00:25:18
number one on Amazon without any reviews
00:25:20
on a pre-sale is unheard of because of
00:25:24
this technique right and I say technique
00:25:26
Loosely and carefully it's not a trick
00:25:28
it has to be real it can't be a trick
00:25:31
that's the thing about sales that people
00:25:32
don't seem to explain properly sales is
00:25:34
not about tricking people sales is about
00:25:36
telling people the truth the story and
00:25:38
why it matters to them they'll buy it if
00:25:40
it matters to them so that's the 10
00:25:42
points to sales I'm going to tell you a
00:25:43
few more things now aren't exactly
00:25:45
points but very important please please
00:25:47
please learn what sales is really about
00:25:50
it's about being authentic it's about
00:25:52
having a team around you it's about
00:25:54
Community it's about having purpose
00:25:56
being authentic all of these things need
00:25:58
to happen in sales but there's a couple
00:26:00
of really interesting things I know
00:26:02
sometimes you need to stand out in sales
00:26:05
so you need to leverage tools like PR
00:26:07
and marketing and other brands an
00:26:09
example I recently heard a a story by
00:26:12
Rory suland and it's about how they were
00:26:18
asked by a dishwasher company how could
00:26:19
they sell more
00:26:20
dishwashers and one of the things that
00:26:23
came up was well why doesn't everyone
00:26:24
have two dishwashers now when I first
00:26:26
tell you you should have two dishwashers
00:26:29
you probably think I'm mad and what was
00:26:30
really interesting and I've seen this
00:26:32
play out so many times in in the sales
00:26:34
process I've been involved in too it's
00:26:35
like out the box thinking helps Brands
00:26:38
love you more helps people love you more
00:26:41
try things I bought a staircase in
00:26:42
Twickenham five stories high en cased in
00:26:44
glass it was great PR and I built that
00:26:48
platform that staircase platform now to
00:26:50
help the community you can go to the
00:26:51
bottom of that staircase press the
00:26:52
doorbell pit your dream to that doorbell
00:26:54
we upload it to 4 and a half million
00:26:56
people to help you for free now those
00:26:58
those sorts of things and this thing
00:26:59
with Rory was really interesting he said
00:27:01
that when the dishwasher company came to
00:27:03
them they talked about how why don't we
00:27:05
ask everybody to buy two dishwashers and
00:27:06
of course the company was initially like
00:27:08
why would people buy two dishwashers
00:27:10
well it turns out if you have two
00:27:11
dishwashers you can use one and then
00:27:14
when it's finished you can take the
00:27:15
stuff out of the dishwasher and use it
00:27:17
to eat and then you can put that stuff
00:27:18
right back into the second dishwasher in
00:27:21
other words you never have to put the
00:27:23
plates and dishes and cups in the
00:27:24
cupboards something I know I personally
00:27:26
have to do I'm rich and I only have one
00:27:28
dishwasher how stupid am I but they
00:27:31
didn't go with a campaign in the end to
00:27:33
promote the concept of buying two
00:27:35
dishwashers perhaps that's ludicrous but
00:27:37
I really like this out of thebox
00:27:39
thinking the wild ideas the wild
00:27:41
thinking buy a staircase in Twickenham
00:27:43
and turn it into a Dream Factory Madness
00:27:46
own two dishwashers Madness you've got
00:27:50
to build Madness into sales both from a
00:27:52
PR point of view from a marketing point
00:27:54
of view and to get the deals and connect
00:27:56
to clients be mad enjoy the process of
00:27:59
selling have fun laugh humor all of
00:28:03
these things will help you sell
00:28:05
so go and have a laugh subscribe to this
00:28:07
channel you'll see more people's dreams
00:28:09
coming true because of sales than any
00:28:11
other reason I'm going to have some
00:28:12
chicken now bye
