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hello everybody Welcome once again to
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Career ride in our last video we saw
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some basic level questions on digital
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marketing Network usually asked at any
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interview today let's see some advanced
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level questions along with the sample
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answers that you must prepare to crack a
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digital marketing interview so let's
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begin
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question number one while trying to
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improve the organic search rankings of a
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website what are the important things
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you would pay attention to
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see this is a very important question
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because one of the biggest aims of
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digital marketing is to harness the
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power of organic traffic
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to answer this question you can say
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websites that rank higher on search
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engine result Pages definitely attract
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more traffic without having to spend
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money on advertisements
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some of the things to pay attention to
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while trying to improve your search
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rankings are number one Target the right
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keywords so that you attract the
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relevant traffic
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for this you can make use of keyword
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research tools like Google Keyword
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Planner Uber suggest bazumo semrush
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Etc
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number two perform on-page optimization
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pay attention to meta tags title
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description URL structure Etc
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your title and meta description speak
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both to the search engine as well as the
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viewers
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the third thing here is very very
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important and it is create relevant
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content
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that aligns with the user's intent for
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that query
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the intent of the user could be wanting
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to buy something learn something or
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anything else
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creating content that meets their intent
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for that particular keyword ensures that
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your efforts attract the right kind of
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visitors to your website
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number four perform technical SEO
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the page load speed of your website
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plays a very important role here so do
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things that improve the loading speed of
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your page
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you can get an insight about the speed
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of your site with the help of tools like
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page speed insight
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secondly ensure that the website is
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mobile friendly
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and thirdly build a proper site
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navigation and site map it helps the
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search engines crawl your website
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comfortably
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the next important thing that you can do
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to build up your organic search rankings
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is build backlinks backlinks from high
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Authority websites and pages with a high
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page rank improve the reputation of your
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pages
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and this in turn improves the rankings
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also in the search results
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the next thing that you can do is
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optimize for local SEO to increase the
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intro of local inquiries
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for this you can claim your business on
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Google to ensure that it shows up in
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front of the potential customers who are
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present locally
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and lastly always monitor Google
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analytics regularly so these are certain
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things that you can do to improve your
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organic search rankings
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now see the basic purpose of trying to
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attract the organic traffic is to
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increase the revenue from your website
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for which the conversion rate on your
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pages is very important
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so the next very important and obvious
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question that can follow up the first
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one is
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if you were to optimize a website for
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better conversion rates which factors
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would you pay attention to
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to answer this question you can say
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something like
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once you have clearly understood your
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customers profile and generated the
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right type of leads it is very important
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to convert them now following a certain
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important thing to pay attention to
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number one create effective landing
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pages with clear information about the
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product and a streamlined user
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experience
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see people feel comfortable buying from
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websites that offer them a good
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navigation and a professional feel it
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helps in building their trust also
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number two create compelling and
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relevant content on each page with a
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very clear call to action at the end
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for this clearly explain the USP of the
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product use high quality images show
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videos demonstrating the product in
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action and at the end have a very clear
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call to action like register download
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buy now or whatever is the purpose of
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that page
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now see once you are happy with your
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landing pages the next important thing
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is to gain the trust of your visitors
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and make them feel secured
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so that they are ready to transact on
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your website
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some of the ways to do this are number
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one
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make them feel comfortable with
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hassle-free money back guarantee it goes
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a long way
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number two provide secured payment
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gateways so that they are okay
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transaction on your website and number
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three provide some phone number email
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address or physical address to contact
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they feel safe when they know that if
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their money gets stuck or there is a
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problem with the product there's some
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place for them to contact you now the
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next thing that you can do to increase
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the conversion rate on your pages is
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validate with social proof and
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testimonials from Happy customers
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this is like your friend giving your
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feedback and their opinion about a
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particular product
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it helps in building the trust in new
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buyers and lastly use analytics properly
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because this is something that is going
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to help you understand if there's a
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problem spot from where the customers go
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back without completing the transaction
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identify the reason and fix it provide
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relevant messages or do something
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whatever is required once you know
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what's actually happening you'll be able
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to take an action also so these are
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certain things that you can do to
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increase the conversion rate on your
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pages
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okay now moving on to question number
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three what is customer Journey mapping
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how can it help you in marketing a
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product online
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to answer this question you can say
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customer Journey mapping means creating
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a visual map of end-to-end interaction
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of a customer with a product or brand
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that is from how they found out about
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you to their post sales interactions
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this process of customer Journey mapping
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can help you tremendously in
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streamlining your marketing efforts
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identifying any hidden opportunities
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relieving the pain points of your
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customers and increasing the conversion
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rates on your website
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now see social media is one of the most
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important weapons in the army of any
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digital marketing professional
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so the next question is something that
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you must prepare for your interview and
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it is if I asked you to give me five key
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elements to create a successful social
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media campaign what would they be
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to answer this question you can say
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a social media campaign is a series of
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marketing activities that are
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interrelated and run on various social
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media platforms
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their purpose is to achieve a company's
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business goal using the power of these
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social media platforms
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the goal of every campaign can be
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different
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and if I were to give you five elements
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to build a successful social media
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campaign there would be number one clear
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goal setting because this lets you focus
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your efforts at the right place
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number two understanding the budget
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available
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number three understanding the Persona
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of your buyer and where would you find
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them
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this is something that will help you in
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deciding the mix of platforms to Target
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number four creating a social media
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calendar with a clear understanding of
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what each activity is trying to achieve
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and lastly creating engaging content
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publishing it
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engaging with the participants and
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finally analyzing the results
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now see video marketing is another
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element that is quite popular with
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digital marketers these days so do
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expect a question on this topic as well
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and the question can be something like
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how would you integrate video marketing
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with other elements of digital marketing
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to answer this question you can say
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video marketing is one of the most
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important elements in the digital
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marketing strategy of any company today
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if integrated well with other elements
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of digital marketing it can really work
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wonders
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following are certain ways to integrate
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it number one you can integrate the
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videos on your website pages to provide
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more information about that topic
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number two integrate them in your emails
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and newsletters
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number three
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integrate them with your remarketing and
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retargeting activities
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this can tremendously increase the
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conversion rate on your website
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number four
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integrating videos in a Content
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marketing strategy can help you increase
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your scope
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by releasing videos related to product
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demos tutorials handling customer
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queries and objections
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Etc
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all of this content can be a good food
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for your social media marketing also
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fantastic let's move on to question
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number six now
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how can email marketing help in
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remarketing and retargeting to answer
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this question you can say the term
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remarketing means trying to re-engage
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your existing customers and enticing
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them to make new purchases from you
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retargeting on the other hand means
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showing your ads and messages again to
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somebody who showed interest in your
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product but didn't actually buy
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it is also done with the purpose to make
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a sale
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email marketing can play a huge role in
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increasing your sales by helping you add
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a personal touch to the messages by
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studying the customer's behavior and
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making the proposals accordingly
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it also lets you activate an old
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inactive customer with some new
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proposition
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because retaining a old customer is much
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easier than acquiring a new one
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then it also lets you upsell or
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cross-sell
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again this is easier than making a fresh
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sale
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abundant cut recovery is one of the
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biggest use cases of email marketing
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that has proven to increase the
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conversion rates tremendously
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and lastly email marketing also lets you
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build trust and comfort over the years
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by sharing useful and informative
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content with the subscribers
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when they actually want to buy they come
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back to you because of this trust
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okay and now coming to the last and
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final question of the video
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are there any ethical considerations
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involved in digital marketing that you
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would Advocate to the younger members of
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your team
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now see this is a very very important
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question that is usually asked to the
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digital marketers in senior roles
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to answer this question you can say
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something like
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internet is a very sensitive word
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it is very important to behave
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responsibly here and keeping this in
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mind following are some ethical
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considerations that I always Advocate to
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the younger members of my team number
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One never spam believe in consent based
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marketing
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adherence to laws and regulations is of
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prime importance in digital marketing
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otherwise it can backfire
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number two respective privacy and behave
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responsibly with the customers and
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companies data that you have access to
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number three always be honest and
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transparent in your interactions with
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the customers and viewers
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giving authentic information goes a long
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way in relationship building in this
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online world
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next cultural sensitivity is very
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important whether you are dealing with
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people nationally or internationally
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and lastly know your social
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responsibility while writing talking or
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developing videos or memes on any topic
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keep away from anything that promotes
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hatred dishonest Behavior or is
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insensitive
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so with this we come to the end of this
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video and I sincerely hope that whatever
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we have discussed today in this video is
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going to help you in cracking your next
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interview on digital marketing if you
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found it useful do give it a thumbs up
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and share it with your friends also and
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if you want to stay aware of any more
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such videos that can help you in
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cracking your interviews make sure that
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you are subscribed to the channel
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bye for now take care
