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it's time to go over the results of my
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Facebook ad campaign testing to a brand
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new offer for those of you who have not
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caught the part one to this video the
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offer is a 14-day trial to my Probot
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software that looks like this where
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people can go in and they can build
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their own Ai chatot and they can put it
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on their website they can build it
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within an hour that was part of the
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pitch you can build this thing in an
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hour put it on your site it's powered by
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chat GPT it trains itself from their
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website I'm kind of going over like all
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the points that were in my ad so that
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you can kind of hear the the pitch and
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yeah the the goal is to get people on a
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14-day trial before they would go onto a
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$49 per month software where they could
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have an AI chat bot that looks just like
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this at the bottom of their website to
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assist with people answering questions
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and yeah let's go over the data so I
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have completely paused the ads I have
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spent 681
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$1.50 but I've got some great
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information to share with you so first
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off the difference between these two
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campaigns was it turned out to be a a
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pretty good hack that I've now applied
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into running campaigns for a lot of
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other businesses so what the issue is is
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that this campaign type was a leads
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campaign and then the other one is a
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sales campaign even though I'm kind of
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going for leads and this the issue is
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that I was going for both because when
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you run a free trial that still demands
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people put in their credit card before
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they can start the trial like on this
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step they can just put in their name and
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email and then get the course but then
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on the next page is when they are going
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to have to put in their card info to
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start the trial so I was actually
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confused on should I do a lead or a
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sales campaign and and this button right
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here this campaign objective is one of
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the biggest things that you can set to
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get higher quality targeting so I
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figured doing the sales campaign is a
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better way to go because I am trying to
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get them to put in their credit card so
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it was a better way to go to do the
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sales campaign as you can kind of see
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from the results here I I didn't get
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anyone to sign up within the first
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thousand people that saw it when I did
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the leads campaign but then I was able
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to get 1 people to sign up when doing
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the sales campaign now you don't have to
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be doing a free trial in order for this
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to make sense for those of you that are
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looking for really high quality leads I
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don't think it's a bad idea to instead
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of running a leads campaign to run a
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sales campaign and then you're just
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going to use What's called the event
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setup tool I'll show you this real quick
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because it is extremely valuable to know
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about because what I was going through
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is on this page I can't put a the
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Facebook pixel so I wasn't able to track
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people who click on this start trial
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button the farthest that I could track
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someone was them clicking on this button
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so whenever you are setting up your
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audiences or your conversions in
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Facebook one way to do it is they say
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what's the landing page that someone
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would reach that would denote that they
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bought your offer so on like an
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e-commerce store you would say hey
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anyone who has been to you know Derek
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fel.com
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sorder complete would be the page that
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it's like if they made it to this page
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they bought in this situation though
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because the page that they go to after I
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can't track the way that I could track
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it was by people who click this button
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so in order to do that events manager
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and data sources you go to settings you
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scroll down halfway and you go to event
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setup tool and then you put the website
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there I did do this in the previous
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video so I'm not going to spend too much
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time on this but you're going to click
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open website then it's going to say the
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popup is blocked and then it's not going
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to work and then you exit out and you
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click it again of course that's how you
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do it right but that's what you got to
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do and then I denoted that if someone
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clicks this button to get course and
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software rather than that being counted
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as a lead I told Facebook to count it as
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a purchase which allowed me to set this
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up as a purchase campaign instead so
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that was the first major thing that I
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did is because I was like halfway
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between a leads campaign or sales
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campaign and going to a sales campaign
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was something that I needed to do for
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the adsets for targeting I tried running
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to people who own a small business
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Facebook page and then I also just did
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open tar getting where I set nothing
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there where I just literally put nothing
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I put 18 of 45 I put us I probably
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should have gone a little bit higher on
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the age actually I think going 23 to 45
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is typically a good way to just control
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quality a little bit 18 to 20 something
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they usually don't have that much money
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and even if they do they're very shy
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about investing in themselves at that
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age which is funny because they buy
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college but they don't buy a lot of
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other marketing softwares or even
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coaching every time I get on a coaching
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call with an 18-year-old who obviously
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knows nothing they are convinced that
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they can figure it out themselves I talk
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to a 50-year-old and they're like no
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there's no way I'll figure this out
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myself so there's something about that
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maturity of understanding you know when
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investing in yourself is a good idea or
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investing in in further education that
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18-year-olds just want to deny that to
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the I I've only sold to like one
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18-year-old in my life and I've talked
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to a lot of them so let's just look at
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the open targeting I did a bunch of
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different creatives so here are a look
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at the images business owners build a
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perfectly trained AI assistant with this
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free 1hour walkthrough course I have
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create your own AI assistant build a
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perfectly trained live chat support or
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appointment setting bot in 1 to 3 hours
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I have create your own AI assistant and
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it was a whole carousel so it's just a
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twoos slide Carousel it's just basically
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the same one that you saw before but
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then I added probots course in software
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so I just did like a screenshot to make
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it more real that they're actually
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getting like a legitimate course and a
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legitimate software so I did a
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screenshot of both I think it looks
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really great as I'm going through this
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I'm like how the hell did this not work
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right free AI chatbot course this one
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did the best as far as cost per sign up
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and it's just important to note that the
00:07:02
word free it is one of the most powerful
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words in marketing the issue with it
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though is by nature of it it does
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attract more freebie Seekers but saying
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free did work in this case so it did get
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a lot of people to sign up and then this
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one was I decided to add in my AI
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chatbot pictures because my CPM my cost
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of show might add to 1,000 people people
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was pretty high so I was thinking that
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the algorithm wasn't liking my full text
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ads and I tried this out it didn't
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really go down that much but yeah I I
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did this I did $49 a month and I crossed
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it out to 14-day free trial just so I
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could also still be talking about the
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price in the ad and not just be saying
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free over and over without there being
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some kind of dollar to it so yeah I ran
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that and then this was like the main
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caption that I did that was just like
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here's the major benefits so you know
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you can pause and and read that if you'd
00:08:05
like and then in the end I decided to
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add two videos I'm going to play this
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one for you I would like to get it where
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I can hear it see if I can figure that
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out for you oh yeah and then I also
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ended up only running these on Instagram
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in the end too just because I was
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getting much better results over there
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so what's annoying is unless you have a
00:08:28
Facebook preview VI it won't show you it
00:08:31
but basically I had this video and then
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I had this one now what I decided to do
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I'm talking about Facebook ads at the
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start of the video and again this made
00:08:42
so much sense my logic checks out here
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like I think this was a successful
00:08:47
campaign in the making that I haven't
00:08:49
quite figured out yet so what I said was
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that this is a tool to get better
00:08:54
results with your Facebook ads and I
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really think that that's how I'm going
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to be pitching it because I was getting
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a lot of people liking my posts on my
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videos like so this is a good way to see
00:09:07
if your targeting is working I went into
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the likes that I was getting on the post
00:09:13
and I was just checking out their
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accounts and a lot of them just like
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were not business owners it seemed like
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or they were profiles that had very few
00:09:21
likes one of the biggest issues with
00:09:23
this campaign I think is the fact that
00:09:26
my Instagram followers aren't all
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targeted or and aren't all real which
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was a mistake that I made in the past I
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did not think I was getting fake
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followers but basically these people
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don't exist anymore but if you lived
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through 2017 to 2020 as a business owner
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you know that there's a bunch of people
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that would DM you and say hey I'm
00:09:51
selling posts one post is this much
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three post is this much and they would
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shout you out from their 100K plus page
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and and get you followers that way and
00:10:01
one of them promised me you're going to
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get this many followers for 1,200 bucks
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and I should have sniffed it out as
00:10:08
something that was illegitimate but he
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basically had like eight like 500k
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accounts like they were huge they were
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like really big accounts that would just
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post entrepreneur related content and
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like quotes from like Warren Buffett and
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stuff like that and he would just
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basically guarantee that he's going to
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shout me out until I get get the the
00:10:30
amount of followers like until I get it
00:10:32
it was like 7,000 more like 5,000 more
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followers that I was like purchasing I
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had like 3,000 followers naturally at
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the time I had incredible engagement
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like I wish I could take this back cuz I
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I don't want I didn't want to start a
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new page but basically what he ended up
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doing in order to guarantee that amount
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of followers is he did pump my account
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with a few thousand fake ones and it
00:10:56
really screwed things up so take that as
00:10:59
a warning like never buy fake followers
00:11:02
and never buy anything that seems like
00:11:05
it's fake followers either cuz I I was
00:11:08
new enough that I wasn't able to sniff
00:11:09
that one out unfortunately so I wish I
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got that 1,200 bucks back too 1,200
00:11:15
bucks to ruin my account what a deal but
00:11:18
the issue with that is that your
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targeting will is largely decided by
00:11:23
your current following um at least at
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the beginning when the ad starts running
00:11:28
it will one run ads to people who follow
00:11:31
you but it will also think that your
00:11:33
following is the audience that you're
00:11:35
looking for so that's why it's very
00:11:37
important to keep your audience as
00:11:40
targeted as possible and you really
00:11:41
don't care about getting all your old
00:11:44
friends and family to follow you like
00:11:45
you don't worry about doing that right
00:11:48
if they're not your target clients I
00:11:49
wouldn't tell them to unfollow you by
00:11:51
the way like it's fine just make sure
00:11:54
that you don't have more than like 5 or
00:11:56
10% of your followers being like totally
00:11:58
untarget targeted people but that is
00:12:01
partly why I thought I was finding a lot
00:12:03
of these accounts that just seem like
00:12:05
burner accounts that that weren't great
00:12:08
so I got likes from some decent business
00:12:11
owners is I I think it started finding
00:12:13
them in the end but what I did with the
00:12:16
Facebook ads thing is that if a business
00:12:18
owner is running Facebook ads that is a
00:12:20
much more qualified and experienced
00:12:23
business owner than one who is just a
00:12:25
business owner so what I did in order to
00:12:28
get a higher quality audience was
00:12:30
instead of saying hey business owners I
00:12:33
said if you're running Facebook ads blah
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blah blah because yeah obviously if
00:12:38
they're running Facebook ads they're a
00:12:39
business owner right so it was another
00:12:42
way to do an audience call out without
00:12:44
saying hey business owners or hey
00:12:47
entrepreneurs and keeping it that
00:12:48
General I said if you're running
00:12:51
Facebook ads and that is way more in
00:12:53
line with my overall brand and it's how
00:12:55
I'm going to pitch it from now on is a
00:12:58
tool to improve
00:12:59
the performance of your Facebook ads and
00:13:02
that really is how you should look at it
00:13:04
you're going to get grow as bump of at
00:13:06
least 10% having an AI chat bot on your
00:13:10
website even up to 20 or 25% as I
00:13:13
detailed in some of my previous videos
00:13:16
the other things that I did is that I
00:13:18
didn't have a video here before so I
00:13:21
decided to add a video which I think is
00:13:23
a really necessary change for when you
00:13:27
get when they get to the landing page
00:13:28
you want to have it catered to if you're
00:13:31
ready to go you can fill it out it's at
00:13:33
the top of the page go ahead and fill it
00:13:35
out but you also want to have it cater
00:13:37
to people who are just like look I need
00:13:40
more info so I just like did this entire
00:13:43
walkthrough setup that shows them
00:13:45
exactly the software that they're going
00:13:47
to get and I explained everything it's
00:13:49
an 8 minute video they can watch however
00:13:51
much they want of it and then I've got
00:13:53
all the the benefits the features you
00:13:56
know another chance to opt in there
00:13:58
screenshots of the software example bot
00:14:01
conversations so I really built out this
00:14:04
entire page I think it looks great now
00:14:07
the video is something that I needed
00:14:08
earlier and honestly like the more I
00:14:11
talk like I'm like dude like I feel like
00:14:14
it's going to work if I just give it a
00:14:15
little bit more time the one that's
00:14:17
parked video cuz one of them I was
00:14:19
driving and then I got some comments of
00:14:21
people like yo pay attention to the road
00:14:23
like that's valid you know it's a Tesla
00:14:26
it's it's got autopilot it would tell me
00:14:28
if I'm an hit something is why I like
00:14:31
felt comfortable doing the video driving
00:14:33
but yeah the comment section didn't love
00:14:35
it so yeah I switched it to this video
00:14:38
I'm going to I'm just going to run a bit
00:14:40
more to this video and in this one I did
00:14:42
a dead simple short caption because I've
00:14:46
seen that with videos like a super short
00:14:48
caption sometimes can be the best way to
00:14:51
go about it just because it makes them
00:14:53
focus on the video so yeah in the end
00:14:57
guys like there was all these different
00:14:59
value points that I could make and I was
00:15:01
like it's an appointment setting bot or
00:15:02
it's a customer service bot but I think
00:15:06
that the way that I pitched it in the
00:15:07
end is the the best way to do it which
00:15:10
is my Facebook ads row as went up I
00:15:13
showed the screenshots of it going up as
00:15:16
well so I had some kind of like thing
00:15:18
happen within the first few seconds of
00:15:20
the video which is good for retention
00:15:22
and then I said hey like this is going
00:15:24
to be great for delivering customer
00:15:26
service you're going to get more orders
00:15:27
you're going to get bigger or orders and
00:15:30
then at the very end I said if you have
00:15:32
any questions just ask the AI chat bot
00:15:34
on the next page to be like a a good
00:15:37
call to action that aligns with you know
00:15:40
hey I'm not going to answer the question
00:15:41
the AI chat bot is so I think it's a
00:15:44
great ad like I'm going to run a bit
00:15:46
more to it cuz I just feel like this
00:15:48
should be working so maybe that's me
00:15:51
just being overly bullish did that
00:15:53
number just go up was that what it was
00:15:55
before maybe it was but it yeah I was
00:15:58
like wait hold on okay yeah it did not
00:16:00
so yeah I'm going to turn it back on so
00:16:03
maybe there will be a part three if I
00:16:05
can figure this out but I just really
00:16:07
feel like that that pitch is a good way
00:16:09
to do it looking at the backend metrics
00:16:13
is the other part to this so this is the
00:16:16
Probot software this by the way is
00:16:18
exactly what you'd be building out the
00:16:20
AI chatbot but it's powered by go high
00:16:22
level so this is everything this is
00:16:25
email marketing this is creating courses
00:16:28
this is text
00:16:29
this is the chat Bots this is literally
00:16:32
everything it's freaking clickfunnels
00:16:34
with Shopify with kajabi with Survey
00:16:37
Monkey like literally every marketing
00:16:40
tool is go high level like if you
00:16:41
haven't switched over to go high level
00:16:43
you should consider getting my Probot
00:16:45
software for the sake of it's go high
00:16:48
level and it's cheaper than go high
00:16:50
level it's a cheaper way to get it you
00:16:52
can get the reduced benefits of the or
00:16:55
the reduced features of the software for
00:16:57
$49 per month instead of spending 997
00:17:01
even if you get the $97 full software
00:17:04
from me by the way you get a $10 credit
00:17:07
every month to use on your emails and
00:17:09
such like that it costs $1 to send 1,000
00:17:12
emails so for 97 a month you can get
00:17:16
10,000 emails for free every month too
00:17:19
getting it from me so get the trial that
00:17:22
is below and then you can even just go
00:17:23
in and upgrade but yeah I'm pitching
00:17:26
this thing too cuz it really I've gotten
00:17:28
a number of business owners on this that
00:17:30
are saving so much money that if you
00:17:32
kind of look at this as a way to also
00:17:34
just save a ton of money on your
00:17:36
software cost is where this is very easy
00:17:38
to justify but yeah I wanted to go in
00:17:40
here and like look at the stats so going
00:17:44
back for the entire duration of this I
00:17:47
had 457 people or 335 people visit the
00:17:51
page 457 times 23 people opted in an
00:17:55
opt-in rate of
00:17:56
6.87 is okay so I think right here like
00:18:01
this would tell me that there would
00:18:04
either need to be improvements on the
00:18:06
page that were done let me let me check
00:18:08
out how did it do from August to like
00:18:13
midt before I added the video on there
00:18:17
so
00:18:18
5.26 at that point and then if I look at
00:18:22
how it did from September on then it
00:18:26
went up to 11 so that is something that
00:18:29
I'm just now seeing for the first time
00:18:30
and would also be a reason like me
00:18:32
adding the video to that page doubled
00:18:35
the optin rates so that's really great
00:18:38
so that's also why I'm like I want to
00:18:40
keep running it I want to spend a bit
00:18:42
more money cuz I know that this can work
00:18:44
now of the people that signed up they
00:18:47
could sign up and then they could cancel
00:18:49
the trial I had three people sign up and
00:18:52
then two of them did not go through the
00:18:54
trial and one did so I got one extra
00:18:58
person at $49 per month and that's why
00:19:01
it's like all right like there's
00:19:03
something to figure out here if you get
00:19:04
a sale at all the chances that you found
00:19:07
the only person in the world who would
00:19:08
buy are very low right so of these 12
00:19:12
people three actually filled out their
00:19:15
credit card info nine of them just got
00:19:17
my free course the free course does you
00:19:19
know give them every opportunity to
00:19:21
actually get the software too so we'll
00:19:23
see if they convert probably not and
00:19:25
then one of these people actually turned
00:19:27
into a $49 per month client so I am
00:19:30
determined let it ride I'm going to keep
00:19:32
going here all right because I know that
00:19:34
this offer works and I know that this
00:19:36
offer is great and that this
00:19:38
dramatically improves the row ads that
00:19:41
you get from your Facebook ad so I'm
00:19:43
sticking with that pitch because I know
00:19:45
I'm always talking to a good audience so
00:19:48
it's not just about the front end it's
00:19:51
just it's also about the back end it
00:19:53
looks like the audience that it's
00:19:54
finding now is a lot more interested the
00:19:57
other thing that you can do is make sure
00:19:59
that you're not using the learn more
00:20:01
button as I was doing actually on a lot
00:20:03
of my other stuff because when someone
00:20:06
clicks learn more they're a lot less
00:20:08
interested than someone who clicks get
00:20:10
offer or like book now buy tickets shop
00:20:14
now order now you want to use the button
00:20:18
that is more in line with the next step
00:20:20
that they're going to do not just to
00:20:22
learn more so when I switch learn more
00:20:25
to get offer I think that's the other
00:20:26
big thing that's going on and improving
00:20:28
the conversions that they're clicking
00:20:31
with more intent to fill out the form so
00:20:35
that's how it went so far overall it's
00:20:38
not that great like 681 bucks to get one
00:20:41
person at $49 per month but this is how
00:20:45
you refine your offer a lot quicker than
00:20:48
just having an offer on your website and
00:20:51
you just posting about it for a long
00:20:52
time you can't get results like this and
00:20:55
data that is like exact data on how how
00:20:58
every different pitch went right like
00:21:01
this is invaluable to a business so when
00:21:04
you can set up your when you do ads and
00:21:06
you can look at the data this is how you
00:21:08
can really know if your ideas are
00:21:11
working or if you're completely off
00:21:14
because I did not start with this whole
00:21:16
Facebook ads row as tool thing but I
00:21:19
know that this is a higher quality of
00:21:21
audience that I can be talking to and
00:21:23
that ultimately is important because
00:21:26
even if they do sign up at the $49 per
00:21:28
month they're not going to keep it if
00:21:30
it's not making them more money than it
00:21:32
costs and if they're not running ads
00:21:34
it's probably not going to make more
00:21:36
money than they cost so like I already
00:21:38
know that the only people that are going
00:21:40
to truly get an Roi from this tool are
00:21:42
either running Facebook ads or Google
00:21:44
ads or their website just has thousands
00:21:47
of people visiting it a month without
00:21:49
ads and that is a rarity so that is why
00:21:54
maybe I'll expand it instead of Facebook
00:21:56
ads I'll talk about just like if you're
00:21:58
running ad or if you are getting more
00:22:00
than 500 unique website visitors a month
00:22:03
the reason why I didn't go with that
00:22:04
pitch is a lot of business owners don't
00:22:06
know that number so if I would if they
00:22:09
don't know the number they're not going
00:22:10
to be like let me look it up and come
00:22:11
back to this ad they're just going to be
00:22:13
like I don't I don't know scroll on so
00:22:15
that's why I wanted to be more
00:22:18
identifiable with my intro statement so
00:22:21
that's what I got for you if you'd like
00:22:23
to learn more about the offer you know
00:22:25
you can go ahead and get the free course
00:22:26
or the the free trial and your welcome
00:22:28
to check this out I think it would be
00:22:30
invaluable for any of you that are
00:22:32
running ads you should have an AI chat
00:22:35
support on your website that answers
00:22:36
customer questions instantly and
00:22:39
perfectly it's very easy to do so yeah
00:22:42
check out the offer itself if I'm able
00:22:45
to turn it around I'll make a part three
00:22:46
to this video otherwise I learned so
00:22:49
much from this that it's hard to call it
00:22:51
a failure either way thanks for watching
00:22:53
I'll see you in the next video
