Michael O'Leary if i had known being nice to people was so profitable I would have done it long ago

00:00:38
https://www.youtube.com/watch?v=doMAgg1q1rk

Résumé

TLDRA few years ago, the airline embarked on a revolutionary strategy within the industry: not only offering very low fares but also prioritizing customer kindness. This approach, although initially restrictive in terms of accessing certain primary airports, has significantly transformed the business over the past two years. The result was a jump in passenger numbers from 80 million to 215 million, while profits rose sharply from 600 million to 1.2 billion annually. The airline realized that customer kindness is incredibly beneficial for business growth and profitability.

A retenir

  • ✈️ The airline focused on low fares and kindness.
  • 📈 Customer traffic increased significantly.
  • 💼 Profits doubled within two years.
  • 🤝 Being nice improved airport access.
  • 🧠 Realization that kindness boosts business.

Chronologie

  • 00:00:00 - 00:00:38

    A few years ago, an airline decided to revolutionize the industry by not only offering low fares but also prioritizing customer friendliness. This shift, although it initially limited access to major airports, resulted in significant business transformation. Over two years, passenger traffic soared from 80 million to 215 million, and profits doubled from 600 million to 1.2 billion annually. The speaker reflects on the surprising benefits of being nice to customers, expressing a wish to have adopted this approach earlier.

Carte mentale

Vidéo Q&R

  • What revolutionary step did the airline take?

    The airline decided to offer very low fares combined with being nice to customers.

  • What was the impact on the airline's traffic after being nice to customers?

    The traffic increased from 80 million to 215 million.

  • How did the airline's profits change over the last two years?

    The profits doubled from 600 million to 1.2 billion a year.

  • Did the airline always know that being nice to customers would be beneficial?

    No, the speaker mentions they only realized the benefit after implementing the strategy.

  • Have the changes allowed the airline to enter new airports?

    Yes, being nice has allowed entry into primary airports that were previously inaccessible.

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Sous-titres
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Défilement automatique:
  • 00:00:00
    a couple of years ago two or three years
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    ago we decided to do something truly
  • 00:00:03
    revolutionary in the airline business
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    and that was not just on for very low
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    fares but to offer very low fares and be
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    nice to people and that being nice to
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    people has not loaned allowed us to
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    enter into many of the prior year's
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    primary airports but it has been truly
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    transformative of our business in the
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    last two years of being nice to people
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    my traffic has gone up from 80 million
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    215 million and my profits have doubled
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    from 600 million to 1.2 billion a year
  • 00:00:28
    as I keep saying if I'd only known to be
  • 00:00:31
    nice to customers was so good for my
  • 00:00:33
    business I would have done it years ago
  • 00:00:34
    but I'm still learning as we go along
Tags
  • airline
  • low fares
  • customer service
  • profits
  • traffic growth
  • business strategy