00:00:00
which will mean in the last 30 days when
00:00:02
it had that Spike this game made
00:00:07
$544,000 a day even accounting for low
00:00:09
ecpm in India and all these
00:00:14
things yeah for the last 30
00:00:17
days no [ __ ] way 15 million a month
00:00:22
yeah all that Revenue 16 million a month
00:00:25
a month but it's going down right but
00:00:26
it's only for the last 30 days there's
00:00:27
no way you
00:00:32
[Music]
00:00:41
this is a no [ __ ] gaming show where
00:00:43
we talk about games and their revenue in
00:00:45
great detail powered by our ad
00:00:48
monetization game design and user
00:00:51
acquisition Triple Threat
00:00:54
expertise welcome to the two and a half
00:00:56
Gamers the unfiltered truth served with
00:00:58
a side of giggles
00:01:01
let's not forget this is a 4:00 a.m.
00:01:03
conference discussion Vibe so let's not
00:01:05
take it too seriously tune in now and
00:01:09
stay two and a half steps ahead of the
00:01:11
gaming
00:01:12
industry all the fun I can I can feel it
00:01:15
already I can feel business mea I'm in a
00:01:18
business Mecca you're in business meca
00:01:21
you're [ __ ] ah Jesus Christ it's why
00:01:24
did you if I need if I need to do the
00:01:26
post production again for like three or
00:01:28
4 hours then I going to kill you and
00:01:30
just uh buy you a personal styling or
00:01:33
whatever anyway welcome
00:01:35
everybody this is another episode of our
00:01:39
amazing podcast two and a half Gamers
00:01:41
and we are talking about an I don't know
00:01:45
how to even call it offline games no Wii
00:01:48
games whatever that means like it's a
00:01:50
collection of games yeah no yeah no
00:01:52
Wi-fi games uh it's blowing up like
00:01:55
crazy and we don't know
00:01:58
why we trying to fig this out as we go I
00:02:01
mean I have some hints but still it's an
00:02:05
interesting case
00:02:07
soons that really perplexes me like I'm
00:02:10
so lost I don't understand it at
00:02:13
all yeah me me too it's it has like 11 a
00:02:17
million plus downloads a day no Wi-fi
00:02:21
people are giving it five stars because
00:02:24
it's it's a great collection of games no
00:02:27
inter no internet connection and no ads
00:02:30
almost no ads so like how the [ __ ] is
00:02:32
this even making
00:02:33
money and how much uh isn't even making
00:02:36
money that's the thing like that's the
00:02:38
other thing like is it even making money
00:02:40
anything that has 50 million Dau makes
00:02:44
money yeah yeah absolutely even with
00:02:46
like one ad even if there is one ad
00:02:50
there's no uh no ads button which is
00:02:53
5.99 but doesn't really thing I mean
00:02:57
does really make sense to buy that no
00:02:59
ads if there's no internet connection
00:03:01
like why why would I do that yeah anyway
00:03:05
yeah makes yob sleep so welcome welcome
00:03:08
again my name is
00:03:10
mat I'm Felix
00:03:14
braberg it's not Felix bra Felix
00:03:16
Starling
00:03:19
bra again H yeah we are your hosts
00:03:22
thanks for coming uh Jesus Christ so
00:03:26
what are you talking about yakob if you
00:03:28
play this uh um yeah I played every
00:03:31
single one basically every single game
00:03:34
yeah yeah so we're talking about uh a
00:03:38
game that's called offline games no
00:03:40
Wi-fi
00:03:41
games it's exactly what it is it's a
00:03:43
collection of games actually is actually
00:03:46
a little bit closer to impulse uh that
00:03:48
we covered last time yes we're on this
00:03:50
strend of like clusters of games in one
00:03:54
i i i s i i exactly I was thinking about
00:03:58
impulse when I was uh looking into this
00:04:00
is like only there's no you IP
00:04:04
monetization progression anything
00:04:06
subscription yeah no psychological test
00:04:10
nothing no you know usual training
00:04:13
whatever marketing Ploy nothing and then
00:04:16
yeah like this makes zero money impulse
00:04:19
makes a lot of money yeah that's the
00:04:21
difference uh let's talk some hard
00:04:23
numbers before we start so this was soft
00:04:25
lunch August 10 last year and it started
00:04:30
scaling and I mean really scaling at the
00:04:33
start of July where it went all the way
00:04:36
to 1 and a half million downloads per
00:04:39
day per day yeah so uh and from July it
00:04:46
went into little bit of decline but it's
00:04:49
still clocking something like 650k
00:04:53
downloads a day which is
00:04:56
monstrous um regarding Revenue the that
00:05:00
we see ip1 it's like yeah we don't even
00:05:03
really need to talk about it doing
00:05:05
something like what like 3K a day IP
00:05:09
wise so it's probably that thing that
00:05:12
you mentioned in the beginning the no
00:05:13
ads
00:05:15
offer no
00:05:17
problem giant scale that's that's the
00:05:19
only thing you can buy yeah nothing else
00:05:22
so that's there um let's go to downloads
00:05:24
and maybe country filter that I guess
00:05:27
tell us that's interesting but still a
00:05:30
lot of us traffic a lot of India lot of
00:05:32
Brazil lot of different things but still
00:05:35
yeah so
00:05:36
31% 32% of revenues came from us which
00:05:40
is that 100K because the whole revenue
00:05:41
is pretty much
00:05:43
350k but we're talking about 100 million
00:05:46
downloads from last year and like mainly
00:05:48
of course 90% is from the start of July
00:05:51
which is mainly India 13% Us in the
00:05:55
second spot 7.8% that's Lally 7 and a
00:05:59
half million downloads from us then
00:06:01
Brazil Indonesia Mexico Russia
00:06:03
Philippines Vietnam turkey United
00:06:06
Kingdom and so on so forth so but what
00:06:09
you need to say also is that this is the
00:06:12
not the only game uh
00:06:15
this uh
00:06:18
well no this guy there's it's basically
00:06:22
developed by one
00:06:25
person so this is one guy making making
00:06:29
yeah Gino
00:06:32
BL category other arcade I mean whatever
00:06:36
that means yeah what whatever that isans
00:06:38
like f It's A Cinderella Story It's A
00:06:40
Cinderella Story a mobile Cinderella
00:06:42
Story yeah yeah this pretty much um yeah
00:06:47
let me just finish this one with the
00:06:50
active users
00:06:52
tab which is something like what like
00:06:57
seven 8 million let's
00:07:00
say daily active users and uh of course
00:07:05
India is the biggest one Brazil but
00:07:08
still like yeah yeah it's still pretty
00:07:09
high like 600k us da that's like giant
00:07:13
so like 10% of The Da is us so it's
00:07:17
still a lot and like you know those
00:07:19
users monetize much better so or do they
00:07:23
looking at the portfolio of the company
00:07:25
named jinda Blue I hope I didn't butcher
00:07:28
it that much
00:07:30
uh this is their kind of people the
00:07:31
moment we can see there that like it's
00:07:33
nowhere close to anything they had
00:07:35
before because in July it clocked and 35
00:07:39
million downloads but they still have
00:07:40
like I guess they have pretty big
00:07:42
expertise in the genre of like cluster
00:07:44
games because they have like two player
00:07:47
games it's not they
00:07:50
sorry this it's one dude it's one dude
00:07:53
okay it's one dud Mayo from dude is a
00:07:58
multi-millionaire he's a mul millionaire
00:07:59
I can assure you that yeah probably for
00:08:01
sure so they have another apps that are
00:08:04
called offline Games antistress 1 2 3 4
00:08:07
player games one two three four is not
00:08:09
they it's him okay
00:08:12
sorryy plural anyway uh so yeah this is
00:08:18
just a big um any other things that you
00:08:21
want to mention or for data you know
00:08:23
what I I just want to talk right now
00:08:26
also just mention the ad Revenue because
00:08:28
it's massive
00:08:30
even though the laws of big numbers are
00:08:32
like defly in force here like we can go
00:08:34
through the ad placements later but like
00:08:36
just because of this Spike when you're
00:08:38
having millions of people even if you
00:08:39
have 40% of users watching three
00:08:42
rewarded ads on average you're going to
00:08:44
be making millions because you have 42
00:08:46
million active players in the last 30
00:08:48
days right it's G to be big
00:08:51
numbers deas then they l so I handicap
00:08:56
the ad placements in this game they're
00:08:58
basically like only rewarded and is in
00:09:00
the games to basically help with
00:09:01
gameplay so it's really hard to estimate
00:09:04
like how many Impressions they're
00:09:05
getting and how many users are watching
00:09:06
it but I put it at 50% are watching
00:09:09
about four on average per day which will
00:09:12
mean in the last 30 days when it had
00:09:14
that Spike this game made
00:09:18
$544,000 a day even accounting for low
00:09:21
ecpm in India and all these
00:09:25
things yeah for the last 30 days
00:09:29
no [ __ ] way million a month yeah all
00:09:34
that Revenue 16 million rough a month a
00:09:36
month but it's going down right but it's
00:09:38
only for the last 30 days there's no way
00:09:40
you can see the shark fin right there's
00:09:41
no way it keeps up right but of course
00:09:43
like you see last 30 days this is 16
00:09:48
million I like that's too
00:09:51
much okay let me just go through the
00:09:53
like what it actually is so so we know a
00:09:56
little bit of a product side because
00:09:57
there's not much like I I'll be very
00:10:00
short today yeah there's nothing yeah
00:10:01
thank you very much for listening that's
00:10:03
it so it's a collection of games uh is
00:10:07
very interesting pick because some of
00:10:09
the games are your typical board games
00:10:11
like literally solitire or free cell or
00:10:14
mind sweeper or all the other Windows 98
00:10:17
Staples that we all know or snake or
00:10:20
chess or cheers or pool or I don't know
00:10:24
wait excuse me what what did you call it
00:10:27
what would you call it sorry Mr
00:10:32
Checkers uh and then there's some is
00:10:35
that R is that put on your wayle Mr
00:10:38
cheers leave my English out of this so
00:10:41
and then there's some stuff that
00:10:43
literally is based on the current like
00:10:45
top download category games such as like
00:10:48
the water sword puzzle which is
00:10:50
literally the water sword puzzle as it
00:10:52
is there it goes uh there's the fruit
00:10:56
merch thing which I think we covered
00:10:59
already already in some kind of previous
00:11:01
s luncher episode that is being copied
00:11:04
like multiple Publishers there's stuff
00:11:07
like I don't know
00:11:12
the24 there's tick Taco there's
00:11:14
wordfinder which is basically word
00:11:17
Scapes blah blah blah
00:11:20
like there we go yeah in all the games
00:11:23
it's the same ad placements that you can
00:11:24
get more moves remove moves or get more
00:11:27
like tries on a board and those are the
00:11:29
three main reward placements that's in
00:11:31
every game yeah on top of it there's few
00:11:34
other things that are kind of
00:11:36
interesting they have yeah they have the
00:11:39
cross promotion here where there's like
00:11:40
two player games four player games anti
00:11:42
on the other apps basically so it's at
00:11:44
the bottom where they promote other
00:11:46
games and my guess is that this is still
00:11:47
getting bigger because there's like a
00:11:49
new game added called block fill which
00:11:52
again is just like a hyper casual game
00:11:54
basically that
00:11:56
they did uh
00:11:59
o there we go there you go just saying
00:12:03
so it's basically an amalgamation of all
00:12:05
the rewarded or all the hyper casual
00:12:07
hits of the last two years that have
00:12:10
basically been nerfed to not have
00:12:12
interatial banners and only rewarded ads
00:12:14
and put together but also the classic
00:12:17
board games which are giant in their own
00:12:20
download categories like
00:12:22
solit in India also like all these
00:12:25
different things in each I do a hangman
00:12:29
never SE this like digitally like so
00:12:32
good do you mean
00:12:33
never you need to play more games let me
00:12:36
go into out Place yeah there we go
00:12:38
there's there's
00:12:39
your save
00:12:42
me so yeah that's it and uh I would
00:12:45
expect that there would be some kind of
00:12:47
progression player level XP shop
00:12:50
currency whatever nothing literally
00:12:54
nothing you can change to dark mode if
00:12:57
you want that's a new feature since July
00:13:00
yeah then you can like you know turn off
00:13:02
the music or like I don't that's it
00:13:05
pretty much like you've seen it all and
00:13:07
this thing makes so much but yeah but
00:13:09
like look let's say I'm wrong right so
00:13:11
let let me put down the numbers here to
00:13:13
basically yeah 30% of users watch three
00:13:17
ads on average right so that's very
00:13:19
small right this game is still there
00:13:21
making
00:13:22
$250,000 a day even when they're
00:13:25
adjusting for low ecms and like they're
00:13:27
really low like average like worldwide
00:13:29
ecpm I would say probably is around $
00:13:31
four or five
00:13:32
dollars just because the laws of sheer
00:13:34
numbers like that would mean uh I was
00:13:38
checking the SDK uh sdks that they have
00:13:42
so they have Ado Facebook appin Unity
00:13:44
iron Source they everything in their
00:13:46
adups txt like everything I'd expect to
00:13:48
have there also Amazon also
00:13:51
Amazon Mor you are a listener I
00:13:55
guess [ __ ] hell yeah the weirdest
00:13:58
Network right now cuz haven't accepted
00:13:59
anyone new onto their Network for like
00:14:02
14 months now it's
00:14:07
nuts that's the thing
00:14:09
like even I would expect this to have
00:14:13
like millions of downloads from
00:14:17
UA the don't you dare tell me this is
00:14:20
all organic don't you dare that's the
00:14:24
that's the thing so that's the thing ah
00:14:28
while uh Mr yakob is
00:14:31
playing uh it's just it's uh it's
00:14:34
mindblowing even Pedro in our um in our
00:14:37
select Channel mention like how the [ __ ]
00:14:39
is this even possible without no UA
00:14:41
without checking the the charts um there
00:14:44
apparently in in censor there is like
00:14:47
10% of all of these download are
00:14:51
categorized as paid but in the in the
00:14:54
network analysis Global analysis
00:14:57
creative Gallery there is nothing
00:14:59
nothing in the last 12 months so I went
00:15:01
to Facebook ads Library nothing Google
00:15:05
ads transparency nothing Tik Tok [ __ ]
00:15:10
zero but could this be one of the most
00:15:13
profitable games in the
00:15:15
world pretty much
00:15:18
apparently yeah it's like printing money
00:15:21
basically yeah I well I I think we
00:15:24
should have Mr Moreno on the podcast but
00:15:27
he is on Linkin but didn't share
00:15:29
anything so I guess it's either
00:15:31
kidnapped or just hiding in the bushes
00:15:35
especially after the podcast
00:15:37
yeah because like there are like
00:15:39
different I mean I was trying to get
00:15:42
some some
00:15:45
additional information about this but
00:15:48
there there's not that many things
00:15:50
besides it's a collection of of multiple
00:15:53
games uh I think like I was checking the
00:15:56
Google Trends if I find something
00:15:59
because offline games I just you know I
00:16:02
Tred to find offline games I put this
00:16:04
keyword in Google and then like
00:16:08
immediately first two ranks offline
00:16:12
games by Moreno on iOS the second spot
00:16:16
the same [ __ ] game Google
00:16:20
so like uh search engine
00:16:24
optimization amazing same thing you put
00:16:27
put this into into that store this game
00:16:30
pops up immediately so it's like the key
00:16:33
and if you start kind of reading through
00:16:35
the description like get ready for
00:16:37
offline games this offline game
00:16:40
collection like it is like kind of
00:16:41
stuffed with keywords like all the games
00:16:44
like 2048 uh
00:16:48
and games for keeping your mind sharp
00:16:51
you know word games all of these
00:16:54
different keywords are definitely there
00:16:56
it's just I haven't seen game uh doing
00:17:00
such a good job on the like kind of
00:17:03
organic side and it does I guess it took
00:17:07
at them or him a long time to actually
00:17:09
get here that's why I think we saw that
00:17:12
spike in July I think before also like
00:17:16
yakob mentioned there is the cross
00:17:18
promotion from different games and they
00:17:20
the different games if you put it yakob
00:17:22
on the on the charts I don't really uh
00:17:26
kind of Steal Your yes steal your
00:17:29
screen share uh there are other games
00:17:31
that are kind of growing as well and
00:17:35
downloads you see antistress 270 million
00:17:39
downloads yep not same goes for two
00:17:42
player games 225 exactly exactly so you
00:17:47
know this is not an accident this is not
00:17:50
exactly not an accident and I I will
00:17:52
show you now like how this was
00:17:57
done and it's interesting case so let's
00:18:00
see let me just now take over your
00:18:03
screen it's it's actually crazy because
00:18:06
like I don't know how to handicap the
00:18:07
ads on this it's anywhere between 200 to
00:18:10
600,000 a day for the last 30 days it's
00:18:12
crazy let's look at this Mr Jindo blue
00:18:15
because I was just like [ __ ] hell
00:18:17
like where is this all coming from and
00:18:18
look who look what uh he
00:18:22
has uh a YouTube channel with 570,000
00:18:27
subscribers all these different games
00:18:30
have their own I mean this is already
00:18:32
dead Channel because there's like two
00:18:34
years ago one year ago three years ago
00:18:36
all all these like different different
00:18:38
videos it's all the videos from all the
00:18:41
all the games just here sitting here
00:18:45
anything from 100,000 views to half
00:18:47
million 19 Millions 19 million views for
00:18:53
the anti anti trailer yes so that's the
00:18:57
thing so this is
00:18:59
cheers
00:19:01
have this is a guy who is like organic
00:19:04
Master it does seem like that to be
00:19:08
honest uh because all of these other
00:19:10
like stuff even these shorts like all of
00:19:12
the like
00:19:13
900,000 91,000 views 37 all of these
00:19:17
like this is not an accident so it's
00:19:20
like I don't know for how long is this
00:19:24
actually live but look 177 oh well since
00:19:29
2014
00:19:30
2014 last if you go into videos last
00:19:34
video where videos latest one year ago
00:19:38
window washer antistress MH so
00:19:41
everything is antistress and then two
00:19:43
years ago antistress man like this this
00:19:45
I I bought this for my for my daughter
00:19:47
in
00:19:48
us this is exactly what I bought so look
00:19:52
all of these and like 90 million views
00:19:54
come on
00:19:56
man idiots
00:19:59
look 180 comments I need this to level
00:20:02
up my
00:20:04
brain the same kind of tactic leveling
00:20:08
up your your
00:20:09
IQ and Jindo if you're hearing this
00:20:12
please come on the podcast and talk
00:20:14
about what it is you do because this is
00:20:16
like you know everybody wants to
00:20:18
knowbody wants know
00:20:23
look interesting trailer I definitely
00:20:25
watch the full movie I'm just like what
00:20:27
what the [ __ ] that's just organic
00:20:29
traffic man that's the
00:20:31
thing 9 free toys blah blah blah yes the
00:20:35
that's the thing so my hypothesis here
00:20:38
is H well this is the first kind of
00:20:42
um download driver the for the games for
00:20:46
the previous games uh and
00:20:49
then look at what we have over here Mr
00:20:53
gindo fro uh starts a a new uh a new
00:20:58
panel and you know what is what who is
00:21:01
Mr Jindo frck one sec cuz we have Mr
00:21:06
Jindo frog and Jindo bl.com which is
00:21:09
this guy's um absolutely killing machine
00:21:13
uh his
00:21:15
website and it's so complex right so
00:21:19
this is it climb the lead antistress two
00:21:22
player games all of
00:21:24
these if you click on this let's see
00:21:29
antistress but that's not the game we
00:21:32
talking about is it I know that the game
00:21:34
is not there but there's antistress
00:21:37
trailer so he's getting all the all the
00:21:40
traffic through the website to to the
00:21:42
YouTube and from YouTube to uh to App
00:21:45
Stores or also here and here so it's
00:21:49
that's why you have all the all organic
00:21:53
kind of downloads as well it's kind of
00:21:56
interesting very it reminds me the old
00:21:59
days when I did like search engine
00:22:00
optimization and all the link building
00:22:02
stuff where I was kind of creating back
00:22:05
links on different websites to kind of
00:22:07
point to my website so then it gets
00:22:10
organic downloads and then it's kind of
00:22:13
create a Synergy of uh of a new traffic
00:22:17
so is weaponizing YouTube traffic to get
00:22:19
the installs that's my assumption yes
00:22:22
that's my assumption because it's all
00:22:23
here um and then but Mr giner frog
00:22:27
sorry is the ginger frog here is the
00:22:30
ginger frog here as well so a new game
00:22:33
new
00:22:34
channel again so Jinder frog is our good
00:22:38
old guy Moreno Mayo uh so but be the new
00:22:42
coming up with the new channel let's go
00:22:44
back here five months ago offline games
00:22:47
no wey games 6 million views
00:22:50
H again not a coincidence so he's using
00:22:53
all these uh all these videos all the
00:22:55
channels uh apparently he knows what
00:22:58
is's doing based on
00:23:00
the all these activities which are
00:23:04
organic but still yes kind of organic
00:23:08
but not really organic but it's uh it
00:23:10
really appears in the in the eyes of the
00:23:13
App Store as organic in the eyes of uh
00:23:17
our sensor Tower and kind of has this um
00:23:22
organic yeah explain that again explain
00:23:25
that again so you think he does UA to
00:23:27
these videos and then basically it comes
00:23:29
in the App Store as organic or what it's
00:23:31
uh it's a combination so I think it's
00:23:33
driving traffic and I I wanted to kind
00:23:36
of uh look at different tools for see
00:23:39
search engine optimization maybe I will
00:23:41
get more data points later uh so if you
00:23:44
want to know more join our slack channel
00:23:46
so he's driving traffic to to the web uh
00:23:49
which from web is driving traffic to
00:23:50
YouTube from YouTube there are links for
00:23:53
the for all the games and from the
00:23:56
YouTube everybody's going to the actual
00:23:59
App Store so it's not really paid
00:24:02
towards the App Store think about this
00:24:05
as like a landing page and you're going
00:24:06
to the landing page and then from the
00:24:08
landing page you're going to a steam
00:24:10
game or you're going to to download a PC
00:24:13
client or like you know like one step in
00:24:15
in the between that's uh that's what I'm
00:24:18
trying to say so it's not driving
00:24:19
traffic to to iOS or up uh Google play
00:24:24
but through other websites just going
00:24:26
directly to App Store so it's actually
00:24:28
organ
00:24:29
yob you want to share something
00:24:33
um on
00:24:35
it Theory can you explain me this
00:24:38
because until this like your theory
00:24:40
works like you start slow you go like
00:24:42
20K blah blah blah 150k whatever like it
00:24:47
you know boils on blah blah blah but
00:24:49
then how the [ __ ] do you get one and a
00:24:52
half million downloads a day from like
00:24:55
10 times less literally like a week ago
00:24:58
we the UA one second I just uh I just
00:25:01
had one interesting interesting idea
00:25:04
like this that like Mr Beast did the
00:25:07
video on this or am I missing something
00:25:12
or uh I don't think you're missing
00:25:14
something it's just uh it's not very
00:25:18
easy to find all of these different
00:25:21
different things
00:25:22
because I think it started somewhere
00:25:26
around uh where he he started his own
00:25:29
new channel and one one five months ago
00:25:33
this this was five months ago yeah that
00:25:34
was five months ago uh this is like two
00:25:36
months ago what who the spike I
00:25:40
mean oh there is oh it's true actually
00:25:43
the game is five months ago but that's
00:25:46
like the first uh first launch of that
00:25:48
game uh that video it's kind of still
00:25:51
going
00:25:52
on eight eight days ago still getting uh
00:25:56
comments on this oh that's okay I'm just
00:25:59
like what was the you know external
00:26:01
Factor behind the spike of 10 times your
00:26:04
daily traffic even though like 170k
00:26:08
downloads a day is already a [ __ ] T
00:26:09
don't get me wrong yeah yeah yeah does
00:26:11
game Refinery say
00:26:14
anything don't know what to there's like
00:26:17
so few features yeah it's like you you
00:26:19
have to you have to request like the
00:26:23
analysis of this game so let me just go
00:26:25
back nothing nothing need like the game
00:26:27
does I would expect some viral mechanics
00:26:30
at least or whatever some social Fe
00:26:32
nothing in it I think that's the cross
00:26:34
promotion from other games like maybe
00:26:36
that's that's the thing like we need to
00:26:38
look defies all logic it's incredible
00:26:41
like the answer lies in these two other
00:26:43
games the two player G anti in anti and
00:26:45
two yeah yeah
00:26:47
exactly because like those games were
00:26:49
getting like the same like 5 million
00:26:52
millionar a month but how the [ __ ] can
00:26:55
you then scale to 35 yeah in in in July
00:26:59
only and uh and I don't see 25 in August
00:27:04
already I know I know I know I
00:27:07
know I know that's the thing uh so uh
00:27:10
one second I just want and these two
00:27:12
games they didn't didn't really like
00:27:15
see [ __ ] where we are uh if I remove
00:27:19
this these two games didn't actually you
00:27:21
know it's not the same traffic they
00:27:23
didn't go down or whatever it's it's
00:27:26
they just growing up yeah everything is
00:27:29
growing everything is gr unless spending
00:27:31
half a million UA a month like this is
00:27:33
like turning nothing into hundreds of
00:27:37
thousands of dollars using just organic
00:27:40
knowledge making him a wizard making him
00:27:43
Jimbo the hero J look I mean it seems
00:27:48
based on this there is still like some
00:27:51
level of paid that's the thing I'm
00:27:53
trying to kind of figure out like there
00:27:54
is like still like 10% of paid and
00:27:57
that's what like sensor St trying to
00:28:00
make sure that this is not like a
00:28:02
complete
00:28:03
anomaly honestly that's the thing
00:28:06
because if you go here see any creatives
00:28:08
and [ __ ] that's exactly there are like
00:28:12
zero like and you see July in the Google
00:28:16
library and even in the Facebook Library
00:28:18
that's what I said like there's nothing
00:28:20
there's literally I tried to see like
00:28:23
Tik Tok as while I didn't see anything
00:28:25
and here you have 25 million downloads
00:28:29
organ and then three million downloads
00:28:31
paid but where are the paid that's the
00:28:34
thing like where where are they my guess
00:28:35
is this is just approximation based on
00:28:37
some kind
00:28:38
OFA needs to be paid otherwise my buffer
00:28:41
go no no like it needs to be uh I think
00:28:43
it's calculated based on the the referal
00:28:46
TR that's [ __ ] how could they get
00:28:49
the numbers yeah so you mean the cross
00:28:51
promotion either cross promotion or just
00:28:54
referral traffic uh you can get uh from
00:28:57
in the Google console basically which is
00:29:00
not organic but it's some going from
00:29:02
some websites you know like that's thing
00:29:04
that this is what I I still think is
00:29:06
happening like he created a lot
00:29:08
of uh a lot of backlinks around the game
00:29:12
around the YouTube channel and then
00:29:14
around his website and then driving it's
00:29:17
just like workaround so it all looks
00:29:21
like this is kind of like T
00:29:28
yes while Voodoo uses brain some game
00:29:31
design and money to scale this guy is
00:29:33
just using pure skill and not that much
00:29:36
money because look it achieves the same
00:29:39
results same results look I mean what
00:29:42
creative Gallery August
00:29:46
July nothing there's like literally
00:29:48
nothing if you're listening to this and
00:29:49
you actually know what's going on please
00:29:51
feel free to come on the podcast or
00:29:52
reach out to us because this is from the
00:29:55
outside a big jaw-dropper like what is
00:29:58
going on but also also
00:30:02
it's I just went to um to mobile elction
00:30:07
for some ASO kind of stuff this guy
00:30:10
ranks on all of these games like no
00:30:13
internet games game offline games all
00:30:15
the keywords on the rank one you see
00:30:18
lies about in
00:30:20
creatives man it's not easy I mean this
00:30:23
is this takes time this takes time so
00:30:25
maybe like that's why like uh it kind
00:30:28
kind of uh kicked in or like all these
00:30:30
like actions kicked in in in July
00:30:32
because it started to rank same times
00:30:35
the previous week yeah yeah that would
00:30:37
be just that would be a miracle that
00:30:39
would be a miracle this literally is a
00:30:41
miracle games no offline games you know
00:30:44
no internet like all of these so that's
00:30:48
that's the thing like also when I was
00:30:50
looking into here like it's getting all
00:30:52
the it's
00:30:54
4.9
00:30:56
66,000 uh
00:30:59
[ __ ] ratings reviews yeah it's all
00:31:02
almost all five like it was also in
00:31:05
category ranking in games in free like
00:31:09
on the number five now it's kind of
00:31:10
dropped because you see the because it
00:31:13
literally does what it says it does it
00:31:15
gives you collection of no Wi-fi offl
00:31:18
yeah yeah exactly there's no lie that's
00:31:21
the thing like no lie no it's fun no
00:31:23
internet barely add this game is so
00:31:25
addicting recently download
00:31:29
man it's that's the thing everybody
00:31:31
loves this
00:31:32
[ __ ] because isn't even trying to make
00:31:35
money it's not even trying I mean well
00:31:38
it's not even trying but but it is but
00:31:41
it is it is I mean kind of kind of is
00:31:46
but it's like
00:31:47
exactly they ODS I mean fix I think
00:31:52
you're overestimating like how many ads
00:31:54
these people watch because I would say
00:31:56
so well yeah dude that's the thing okay
00:31:59
let me let me take it down to let's say
00:32:00
one ad per 30% right that's not very out
00:32:05
minimum okay one ad per
00:32:07
30% okay so
00:32:09
that's that's still $78,000 a day in the
00:32:12
last 38 days last 30 days like it
00:32:15
doesn't matter like with these numbers
00:32:17
like one ad per 30% of users that still
00:32:21
would mean it's making $2.5 million a
00:32:26
month like see with these big numbers
00:32:29
like I can be wrong but it's still I
00:32:31
know
00:32:33
thousands so he's playing around with
00:32:35
all of the like a lot of different
00:32:37
things in
00:32:39
the in the updates yes yeah and I think
00:32:43
what was it here because I was thinking
00:32:44
that you
00:32:45
know if you let's say going after one
00:32:48
specific game that you find in the
00:32:49
catalog and you don't
00:32:52
really um like don't really run into
00:32:55
these rewarded ads you never run into
00:32:57
all the other apps therefore you never
00:32:58
run into ads basically if you you can
00:33:01
end up like that
00:33:03
basically so there's also there's also
00:33:06
where was it uh I was kind of looking
00:33:09
into this trying to understand like what
00:33:11
the [ __ ] seriously I mean I never seen
00:33:14
this before uh he's changing all like
00:33:17
icons
00:33:18
screenshots things but then okay what's
00:33:23
new right right here reviews and then
00:33:27
and featured apps it's all like changing
00:33:31
different things Bry don't like he's
00:33:33
also paying attention to like what's uh
00:33:36
what's doing well and what's not doing
00:33:38
well and then uh where is this like he
00:33:43
he added just like the the Ludo in like
00:33:46
July and it's immediately like started
00:33:49
to scale like crazy in India as well so
00:33:51
like all of these because it's like one
00:33:53
of the biggest download categories in
00:33:54
India yeah so that's exactly so that's
00:33:57
the thing all the most
00:33:59
Oran yeah exactly so like that was that
00:34:03
was done just right before July I think
00:34:07
I I saw it somewhere supercharge
00:34:11
it could be you know new game Ludo new
00:34:14
game color cards so new not the dark
00:34:18
mode like dark mode games guys if you
00:34:21
want to have like amazing scale add dark
00:34:26
mod
00:34:28
I dark mod to your to your
00:34:31
games no but like all of these like
00:34:33
small things here and there like I
00:34:36
believe creates a lot of synergy I mean
00:34:38
I might be wrong but it's kind of still
00:34:41
reminds me the all days when I was doing
00:34:43
this but on website and this is just
00:34:45
like a dream of every ASO manager I
00:34:48
would say to just create this um I'm
00:34:52
just smiling I'm just smiling I haven't
00:34:53
been this mind blown since Jakob showed
00:34:56
me um musum games for the first time
00:34:58
like this is pure mind
00:34:59
blown LEL she definitely oh yeah
00:35:02
absolutely but
00:35:04
like like this you see like what do you
00:35:07
think let let me put put it in right now
00:35:09
should we say 30% of users watch two ads
00:35:12
like what should we say like yeah money
00:35:14
we don't need to talk about it it makes
00:35:16
[ __ ] t no money even with the like Bare
00:35:17
Bones monetization yeah exactly so the
00:35:21
thing is like it could make what even
00:35:24
more on iips would it just destroy the
00:35:26
balance
00:35:28
potentially organic yeah that's the
00:35:30
thing like you add you add iips you you
00:35:33
change the the whole game and then add
00:35:37
progression and stuff and I would say
00:35:39
you lose organic because Suddenly It's
00:35:41
not offline games it's not exactly whatw
00:35:44
says yeah exactly reviews goes down
00:35:46
because that's the thing you have
00:35:48
reviews you have the YouTube channel you
00:35:50
have the like 177 million of
00:35:53
views the other games with 200 million
00:35:56
diads like like with all the all the
00:35:58
cross promotion and everything and it's
00:36:00
like it makes sense to go from one game
00:36:02
to another game and then again uh this
00:36:04
is in the eyes of um stores like organic
00:36:08
traffic
00:36:11
again they won 151 day 725 day 302 day
00:36:17
why you sharing this Jesus share share
00:36:19
the screen now yeah people are asking
00:36:22
about the retention and like yeah 5% day
00:36:26
90 retention basically no way no way no
00:36:31
no no yeah no yeah I mean I believe that
00:36:34
even if we switch to Google Play yeah
00:36:36
yeah it's even better well almost the
00:36:39
same almost the same
00:36:41
little anyway
00:36:44
yeah I mean it's pretty cool yeah let's
00:36:47
end it there that's incredible well done
00:36:50
the podcast wow yeah Mr
00:36:52
Morano yeah if if anybody knows anything
00:36:55
else that we're missing not knowing or
00:36:57
whatever feel free to poke at us we
00:36:59
would be really glad if somebody can
00:37:01
help us solve this mystery that's the
00:37:02
thing uh I I don't really be believe
00:37:06
anyone has any other information and I
00:37:08
think like we actually brought a lot of
00:37:10
new information to the
00:37:13
table that this is this is how I think
00:37:16
it
00:37:17
is all right ranking um ratings UA I
00:37:20
have no [ __ ] idea organic no CL 15
00:37:24
out of 10 10 100 I don't know maybe the
00:37:27
answer to monetization Is to have none
00:37:29
of it and therefore you have all of it
00:37:31
exactly yeah yeah
00:37:33
because less is more have all the
00:37:36
traffic L is more
00:37:39
okay all right guys thank you very much
00:37:41
for coming please uh as you started
00:37:43
doing uh
00:37:45
recently commenting more on the on the
00:37:47
YouTube uh side please uh keep doing so
00:37:50
if you have any other information about
00:37:52
this game please comment join our slack
00:37:55
channel uh it's also growing quite
00:37:56
nicely almost 2,000 people already so
00:37:59
you should be definitely there and then
00:38:02
um please subscribe that's very
00:38:05
important please subscribe uh share um
00:38:08
with your friends um colleagues Dooks
00:38:11
and cats and I think we will see you
00:38:15
next time cheers thank you bye-bye
00:38:19
[Music]
00:38:26
[Music]
00:38:32
[Applause]
00:38:34
[Music]
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