The Best Marketing in Gacha Gaming

00:13:06
https://www.youtube.com/watch?v=3jx7lFU8ccs

Résumé

TLDRDeze video introduceert Canella, een nieuw personage in 'Weathering Waves', die recentelijk werd onthuld en al veel aandacht heeft gekregen met 46.000 likes en 1,4 miljoen weergaven binnen 13 uur. De spreker onderzoekt Canella's achtergrond en haar vlakke in de Felia-familie, die soms wordt gezien als vijandig door hun verleden met de Montelli-familie. De esthetiek van Canella met haar diepe oceaanogen en jellyfish-thema wordt besproken, evenals de speculatie dat ze een Havoc-karakter zal zijn dat de nieuwe status effect "Havoc Bane" kan toepassen. De marketingstrategieën van het spel worden geprezen als effectief en toekomstgericht.

A retenir

  • 🚨 Nieuw personage Canella onthuld!
  • 👍 46.000 likes binnen 13 uur!
  • 🌊 Diepe oceaanogen en jellyfish-thema.
  • ✨ Kanella is de hoofd van de Felia-familie.
  • 🆕 Verwacht in patch 2.2.
  • ⚔️ Mogelijk Havoc-karakter.
  • 📈 Effectieve marketingstrategie van Kuro.
  • 🎨 Visuele esthetiek spreekt spelers aan.
  • 🔍 Complexe familiegeschiedenis en relatiedynamiek.
  • 💡 Spelers weten wie ze moeten sparen voor toekomstige patches.

Chronologie

  • 00:00:00 - 00:05:00

    De aankondiging van de nieuwste personage Canella voor de Weathering Waves community heeft een enorme opwinding veroorzaakt, met al 46.000 likes en 1,4 miljoen views in 13 uur. Canella, die de 36e hoofd van de Felia-familie is, is geïnteresseerd in haar relaties met bestaande personages, vooral in het licht van de eerdere conflicten tussen de Felia en Montelli families. Het wordt opgemerkt dat niet alle leden van de Felia-familie slecht zijn, wat suggereert dat Canella een complex karakter zal zijn in het verhaal.

  • 00:05:00 - 00:13:06

    Canella lijkt elementen van de Havoc-klasse te hebben, mogelijk gelinkt aan oceanische thema's en haar verbinding met andere personages zoals Laurelai. Haar jellyfish-creatures zullen zeer waarschijnlijk een belangrijke rol spelen in haar gevechten. De marketing rond Canella is goed uitgevoerd, met teasers die anticipatie opbouwen, en het lijkt erop dat Kuro Games een duidelijk schema heeft voor de toekomstige personages, waarbij spelers weten wie ze kunnen verwachten en waarvoor ze moeten sparen.

Carte mentale

Vidéo Q&R

  • Wie is Canella?

    Canella is de hoofd van de Felia-familie in het spel 'Weathering Waves' en recentelijk gepresenteerd via drip marketing.

  • Wat is drip marketing?

    Drip marketing is een strategie waarbij informatie geleidelijk wordt vrijgegeven om de nieuwsgierigheid en betrokkenheid van spelers te vergroten.

  • Welke rol speelt Canella in de gameplay?

    Canella zal waarschijnlijk een Havoc-personage zijn, met jellyfish-achtige wezens die ze kan oproepen voor aanvallen.

  • Wat is de Felia-familie?

    De Felia-familie heeft een complexe geschiedenis en wordt zowel als goed als kwaad beschouwd binnen het verhaal van 'Weathering Waves'.

  • Wanneer kunnen we Canella verwachten in het spel?

    Canella wordt verwacht in patch 2.2, mogelijk als de eerste nieuwe speelbare rol.

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    all right ladies and gentlemen it
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    appears 13 hours ago we had something
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    very very very exciting drop for the
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    weathering Way community and that is of
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    course drip marketing for the newest
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    festar character canella and before I
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    dive into a breakdown right of
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    everything that's going on with her what
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    she might mean in the story some of the
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    relationship she's going to have with
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    some of our existing characters I just
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    wanted to look into how godamn popular
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    is and I can give you two really really
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    good reasons why um and so you can see
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    over here 13 hours ago this thing
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    already has 46k likes and 1.4 million
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    views absolutely insane you're seeing
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    this other one over here with 21k with
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    the animated version she goes a little
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    bit crazy in that and we're looking
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    right we see characters like Brandt with
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    43k also very high to be honest we're
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    seeing chamelia with 52 do you recall
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    that was quite a while ago and way way
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    and the drip marketing isn't nearly as
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    high quality and then we've also got lot
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    with 34 and of course right it gets
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    lesser and lesser as we go on with
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    Phoebe down at 32 and probably less for
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    many of the other characters and so with
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    that it's pretty clear right that in
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    such a short amount of time canella
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    being up here at 46k is pretty crazy
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    it's it is it is a pretty sizable
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    achievement and I'm excited to see how
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    far this number is going to go it's
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    pretty clear that curo is doing
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    something right with the design of their
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    characters and even though it's kind of
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    clear that canella was kind of like a
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    bit more on like the dmy mommy whatever
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    you want to call it side I mean
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    following the release of a character
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    like Phoebe who's obviously right a lot
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    more conservative in how they look I
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    think it's you know something that is a
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    little bit give and take with the Goda
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    space right and it's pretty clear that a
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    lot of people are looking forward to
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    this character and so with that let's go
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    ahead let's dive into what is going on
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    over here so we're going to be seeing
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    canella in all over Glory a lot of
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    little jellyfishes and I'll tell you
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    what those mean in just a little bit so
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    let's get into some of her descriptions
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    over here the current head of falia
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    canella the Bane whether I am the bane
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    of the wicked or the pure is yours to
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    decide and so right off of the bat right
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    we're very familiar with the felia
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    family however we're only familiar with
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    one part of the felia family you all
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    remember if you've done carot story
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    Quest and I hope you have by now it's
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    been almost it's been more than 2 months
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    since that thing released they were
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    considered the bad guys throughout that
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    entire sequence if you would remember uh
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    one of the darkest nights in the monteli
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    family history was when the faelas
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    actually raided several of their
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    compounds and there were quite a
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    significant number of lives lost and
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    that is one of the elements of carat
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    story Quest that's focused on a lot
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    however one thing to note is that the
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    felia family as a whole isn't
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    necessarily evil there's a fair number
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    of them who you know get up to some
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    nasty things like Gil Baro was during
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    the main story Quest but as a whole it
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    doesn't necessarily imply that they're
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    all criminals for example Rosemary is
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    part of the felia family and as you can
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    tell right they've got kind of like a
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    they got kind of like a similar color
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    they got like a similar color aesthetic
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    going on but she is one of these NPCs
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    right across Renos that you're able to
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    go ahead and buy things from she makes
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    your life a lot easier she's definitely
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    somebody that you're visiting very
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    frequently right as you're going ahead
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    and you're leveling characters so it's
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    not like everybody in the felia family
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    is inherently
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    evil and you can see they got a bit of a
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    similar dress code going so just wanted
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    to get all of that out of the way before
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    you're thinking oh my gosh right we're
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    going to be playing like you know we're
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    starting to play villains now I'm pretty
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    sure that canella herot's in the story
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    they're going to be very nuanced they're
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    going to be very multi-dimensional and
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    there's going to be some dark there's
  • 00:03:52
    going to be some light but as far as we
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    can tell with the way that the 2.0 story
  • 00:03:56
    is going it's going to be pretty damn
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    good so with that let's get into some
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    more of her description the felia
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    family's 36th head canella felia she
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    locks your gaze with eyes as deep as the
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    ocean where dark Tides seem to Surge and
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    swirl so little bit different from Carla
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    who's kind of like the executor or kind
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    of like the second in line for the
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    montelli family canella is straight up
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    the head think of Carla's adopted father
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    being the head she sort of like the
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    adjacent version of that and this is
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    where stuff gets a little bit
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    interesting and I think this is where
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    notes of what she's going to do in
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    combat or what attribute she's going to
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    be become a lot more clear she locks her
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    gaze with eyes as deep as the ocean
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    where dark tidde seem to Surge and swirl
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    let me show you all a character or not
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    really a character but an enemy in weing
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    waves kind of the same Vibe right kind
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    of the same Vibe we got going on over
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    here where laurelai is inherently right
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    linked to the ocean and look at this
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    she's Havoc she is Havoc even though all
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    of her color coding all of that stuff is
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    supposed to be related to you know blue
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    the deeps all of that and I would just
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    imagine right where dark Tides seem to
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    Surge and swirl that to me and the
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    existence of her jellyfishes you know
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    the stuff I mentioned before and the
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    number of massive jellyfishes right that
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    appear in lauraliz fights well it's kind
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    of the same exact Vibe and so I would
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    imagine right that canella might
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    actually be a Havoc character and that
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    is again just linked to all of the
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    different context clues we have with the
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    main one being of course this boss that
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    we've seen featured so many times in the
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    story and guess what guys who was trying
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    to make laurelai go crazy Gilberto from
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    the felia family was trying to make
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    laurelai go crazy and that's because
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    they have like some sort of existing
  • 00:05:46
    relationship I wouldn't be surprised if
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    the head of the felia family is a
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    similar sort of element or a similar
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    sort of vibe to lorai given that
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    relationship that they had back in the
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    main story Quest and so with that for a
  • 00:05:57
    moment you think you Glimpse something
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    in the ocean's depths but you are unsure
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    if it is a shadow of a giant sea
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    creature or the tail feathers of a
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    Celestial Steed um and so this is where
  • 00:06:08
    it maybe turns to turns to reason that
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    maybe she could be a spectro character
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    as well a bit more sh keeper coded but I
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    would say if she was spectro 2 she would
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    look extremely extremely similar to shke
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    keeper cuz they're both wearing like
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    white dresses they both kind of have
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    like the blue aesthetic going on canella
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    is a little bit more purple while shke
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    keeper is just more like purely blue but
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    I think like having a bit more
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    differentiation would be better and if
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    canella ends up being spectro as well
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    well now we're going to have two you
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    know kind of like Mommy looking spectro
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    characters that both wear like dresses
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    and stuff and are going around you know
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    summoning and like doing all that stuff
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    in combat so I think she's Havoc this is
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    why I think she's Havoc felia family you
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    know does stuff with laurelai and she's
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    the head of it and they're kind of coded
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    exactly the same when it comes to Colors
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    the dark blue the purple Etc all of that
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    and just going by what she has showing
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    up over here the current head of felia
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    canella the Bane well there is a new
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    status effect in weing waves that is
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    actually called Havoc Bane and while
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    enemies are able to apply it right now
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    there's currently no playable character
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    on the roster that can apply it and so
  • 00:07:14
    if you're just reading some of the
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    context clues over here where she's
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    literally called the Bane well this
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    would be a pretty apt way of introducing
  • 00:07:21
    the mechanic and perhaps we'll see it
  • 00:07:23
    over here maybe her jellyfish is apply
  • 00:07:25
    it when it comes to what she might do in
  • 00:07:27
    combat clearly we have no ideas right
  • 00:07:29
    now but I would assume that these
  • 00:07:31
    jellyfishes they're some sort of like
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    summonable creature she's probably going
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    to use them a lot we see her using them
  • 00:07:36
    in the trailer over here and I imagine
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    that they're going to either do
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    coordinated attacks do something off
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    field have like a delayed effect
  • 00:07:44
    something that just persists beyond what
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    she's actually doing in combat and
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    that's what probably makes the most
  • 00:07:50
    sense for me otherwise they wouldn't be
  • 00:07:51
    featured so heavily in her splashart if
  • 00:07:53
    they weren't an integral part of her kit
  • 00:07:55
    that would be my take on it and we all
  • 00:07:57
    know what summonable creatures do I feel
  • 00:07:59
    like she's very finina coded you know
  • 00:08:00
    with how her three pets work in genin
  • 00:08:02
    now let's get into guys some more parts
  • 00:08:04
    of her marketing they also released this
  • 00:08:06
    absolutely crazy trailer so let's get
  • 00:08:08
    right on into it 15 seconds 15 seconds
  • 00:08:10
    but I promise you all it's a good 15
  • 00:08:13
    seconds so the jellyfish is floating
  • 00:08:15
    around deep in the ocean's depths who
  • 00:08:17
    else do we find deep in the ocean depths
  • 00:08:23
    Lor that's
  • 00:08:26
    crazy this is the part I was talking
  • 00:08:28
    about
  • 00:08:30
    this is exactly the part I was talking
  • 00:08:31
    about um why is she doing this I don't
  • 00:08:33
    think she does this in the splash art
  • 00:08:35
    she do do this in the splashart but
  • 00:08:36
    she's doing it here that
  • 00:08:42
    is these devs know what they're doing
  • 00:08:44
    these devs know exactly exactly what
  • 00:08:46
    they're doing they know that there's
  • 00:08:47
    probably a good part of their player
  • 00:08:48
    base that's uh a little bit frustrated
  • 00:08:50
    right that they have to uh you know Skip
  • 00:08:52
    a mail in the latter half of patch 2.1
  • 00:08:54
    they're going to have to skip brand to
  • 00:08:56
    go for their mommy only portfolio and um
  • 00:08:59
    yeah yeah she's here to drain them of
  • 00:09:00
    their aske completely the second patch
  • 00:09:02
    2.2 drops I'm assuming she's the first
  • 00:09:09
    character but yeah that's kind of crazy
  • 00:09:13
    that's kind of absurd and the thing is
  • 00:09:15
    guys I think that Kuro did an absolutely
  • 00:09:18
    amazing fantastic job with what they're
  • 00:09:20
    doing with this character because this
  • 00:09:22
    is not the first time we saw her if
  • 00:09:24
    you've been keeping up with things like
  • 00:09:26
    live streams if you've been keeping up
  • 00:09:27
    with things like all the story trailers
  • 00:09:29
    canella was actually first teased and
  • 00:09:31
    you're going to see what what is most
  • 00:09:33
    rewatched she was first teased
  • 00:09:36
    here together he and you can kind of see
  • 00:09:39
    over here right looking a little bit
  • 00:09:40
    different looking a little bit different
  • 00:09:42
    this is a bit of a close-up of her we
  • 00:09:43
    see some sort of perfumey action going
  • 00:09:45
    on over here dive the sea she's going to
  • 00:09:48
    be here for a closeup and you can see
  • 00:09:49
    we're getting a little bit close with
  • 00:09:51
    her right some could say neck and neck
  • 00:09:53
    some could say chest to chest but she
  • 00:09:54
    was teased way back 13 days ago right
  • 00:09:58
    during the live stream for the 2.1 patch
  • 00:10:01
    and let's just say she sparked quite a
  • 00:10:03
    bit of excitement across the community
  • 00:10:05
    and I love what C did here by releasing
  • 00:10:08
    all of this information on the upcoming
  • 00:10:10
    roster earlier and earlier that's
  • 00:10:11
    something that they did right with the
  • 00:10:13
    Del usual drip marketing they did for
  • 00:10:15
    2.0 and now with this character who's
  • 00:10:17
    now been officially confirmed we're
  • 00:10:18
    going to have this character who has yet
  • 00:10:19
    to be officially confirmed and of course
  • 00:10:22
    her her right everybody kind of knows
  • 00:10:24
    who she is already but this is probably
  • 00:10:26
    just another sign right the first of
  • 00:10:28
    these three is shown as playable I think
  • 00:10:30
    that this is literally the devs telling
  • 00:10:32
    us the next four playable characters we
  • 00:10:34
    have canella we have zanni we're going
  • 00:10:36
    to have whoever this redheaded elf girl
  • 00:10:38
    is and then caria dark mode and what I
  • 00:10:41
    am assuming is that this is the actual
  • 00:10:44
    order that the new limited characters
  • 00:10:46
    are going to be released in I think
  • 00:10:48
    there's a reason why it goes from Phoebe
  • 00:10:50
    here to Brand to Brandt here to canella
  • 00:10:53
    here and then zany over here cuz that is
  • 00:10:55
    the literal exact order at least these
  • 00:10:58
    these first three right that's the
  • 00:10:59
    literal exact order that the characters
  • 00:11:01
    are going to be coming out and so this
  • 00:11:03
    is what I believe if Kuro games does not
  • 00:11:05
    drip Market another character for the
  • 00:11:08
    next patch I think caner Bella is going
  • 00:11:09
    to be the only one for 2.2 however if
  • 00:11:12
    they do release another character I
  • 00:11:13
    would put money on it being zanni and if
  • 00:11:16
    they don't release zni I think she's
  • 00:11:17
    going to be in 2.3 and then this
  • 00:11:19
    character is going to be in either 2.3
  • 00:11:20
    or 2.4 and then she's in 2.4 or 2.5 it
  • 00:11:24
    depends on how that release schedule is
  • 00:11:25
    going we're see if they're going to do
  • 00:11:26
    two new five stars every single patch
  • 00:11:28
    but that is where my money is going to
  • 00:11:30
    be I think the order that we're seeing
  • 00:11:32
    it right here and brilliantly done by
  • 00:11:34
    Kuro games that is exactly how it's
  • 00:11:36
    going to happen and so this is the big
  • 00:11:38
    news right if you are a z enjoyer if you
  • 00:11:41
    have loved this character ever since you
  • 00:11:44
    set foot into Ren and she told you how
  • 00:11:46
    to use like the bank and you ate pizza
  • 00:11:48
    with her and had drinks and all of that
  • 00:11:50
    and you've still been in love then
  • 00:11:52
    guess what ladies and gentlemen I do
  • 00:11:53
    believe that she is finally going to be
  • 00:11:56
    the next one on the docket Kuro has
  • 00:11:58
    basically been eding us for the entirety
  • 00:12:00
    of the patch and I can think of two good
  • 00:12:02
    reasons for why they're doing that and
  • 00:12:04
    well it's finally time we're going to
  • 00:12:06
    have to wait I think at most one or two
  • 00:12:08
    more patches for her and she's been
  • 00:12:10
    cooking for a very very long time and so
  • 00:12:13
    with that that's going to be our
  • 00:12:14
    coverage on felia that's going to be our
  • 00:12:17
    coverage on drip marketing as a whole
  • 00:12:18
    I'm going to say that this is some of
  • 00:12:20
    the best overall marketing that I think
  • 00:12:22
    I've seen for a game um I think the fact
  • 00:12:25
    that as long as they go by this order
  • 00:12:26
    and the fact that they're teasing this
  • 00:12:28
    order this is one of of the best things
  • 00:12:29
    that they've done for players right
  • 00:12:31
    people know exactly who's going to be
  • 00:12:33
    coming up people know exactly who to
  • 00:12:35
    save for like who to prioritize and
  • 00:12:37
    they're releasing all of this
  • 00:12:38
    information right this was 13 days ago
  • 00:12:40
    they're releasing all of this
  • 00:12:41
    information super super early and so you
  • 00:12:45
    know everybody right sure you could be
  • 00:12:46
    somebody that looks at leaks even if
  • 00:12:48
    you're somebody that doesn't look at
  • 00:12:49
    leaks right you're going to know exactly
  • 00:12:50
    who to save for who to pull for um and
  • 00:12:53
    who to Target with your asterite and I
  • 00:12:54
    think that is awesome that's C sticky to
  • 00:12:57
    their word and that's a company right
  • 00:12:58
    that is trying to make the gameplay
  • 00:13:00
    experience as good as it can be for its
  • 00:13:01
    consumers and that's somebody who you
  • 00:13:03
    want to support let me know what you all
  • 00:13:04
    think peace out
Tags
  • Canella
  • Felia familie
  • Weathering Waves
  • drip marketing
  • Havoc karakter
  • jellyfish
  • gaming
  • gameplay mechanics
  • karakter onthulling
  • Kuro games