Apple Just Sold Me an iPhone - iPhone 16 Launch Event

00:12:50
https://www.youtube.com/watch?v=DZRUk6SV4vU

Résumé

TLDRThe video eagerly discusses Apple's latest announcements, highlighting notable improvements across their product lines. The iPhone has seen significant upgrades with the new A18 chip, increased speed, and features such as an action button and improved display settings. The AirPods Pro 2 now function effectively as affordable hearing aids thanks to software enhancements. Moreover, the Apple Watch Series 10 boasts a faster processor, brighter display, and quicker charging capabilities. Notably, Apple continues its strong tradition of providing long-term software support, with iOS 18 being available for devices dating back to the iPhone 10s. Despite the positive reception, there is a mention of hesitation over Apple's closed ecosystem and its implications. The video provides a balanced view of excitement and contemplation about the enhancements in Apple's technology and user experience.

A retenir

  • 📱 Apple launches a major iPhone update with the A18 chip.
  • 👂 AirPods Pro 2 can now function as affordable hearing aids.
  • ⏱️ Apple Watch Series 10 features enhanced performance and display.
  • 🖥️ iOS 18 supports devices up to six years old.
  • 🔒 Apple's closed ecosystem offers both benefits and limitations.
  • 🌟 iPhone upgrades include improved photography and AI.
  • 💡 Display enhancements in the iPhone improve user experience.
  • 👍 Apple's long-term software support remains strong.
  • 📸 The new iPhone can shoot spatial images and improved macro photos.
  • 🏆 The action button now comes standard on iPhones.

Chronologie

  • 00:00:00 - 00:05:00

    Apple has made several announcements at its latest iPhone launch event, prompting excitement about the new iPhone and its ecosystem. Notable updates include software enhancements for AirPods Pro 2s, transforming them into affordable hearing aids. The AirPods 4, with active noise cancellation (ANC), and the introduction of USB-C charging are highlighted. Apple’s new iPhone models feature AI enhancements, especially the neural engine, which is set to leverage the power of the new A18 chip. The iPhone 16 offers features like spatial photography and macro photography, while the Pro models boast a camera system equivalent to having seven lenses, although there are critiques about the lack of a 120 Hz display on non-Pro models.

  • 00:05:00 - 00:12:50

    Apple Watch Ultra 2 receives primarily software updates, while the new Apple Watch Series 10 introduces significant hardware changes, such as a thinner design and a new S10 processor with a four-core neural engine. The Series 10 offers faster charging and a new wide-angle OLED display, enhancing usability. Apple emphasizes its commitment to a carbon-neutral future, though some remain skeptical about its privacy promises. Overall, Apple's new releases are impressive, especially their long-term support for older products, like providing iOS 18 updates for the iPhone XS. The closed ecosystem may not suit everyone, but for those invested in it, the new offerings are enticing.

Carte mentale

Mind Map

Questions fréquemment posées

  • What new features did Apple announce for AirPods?

    Apple announced software updates that enhance the AirPods Pro 2, including making them one of the most affordable hearing aids with active noise cancellation.

  • How has the iPhone improved in this launch?

    The new iPhone features the second-gen 3nm A18 chip, improved display brightness, an action button, and advanced AI capabilities.

  • What are the main features of the Apple Watch Series 10?

    The Apple Watch Series 10 is thinner, has a bigger display, a faster processor, improved brightness, faster charging, and can now play audio from the speaker.

  • What are the new hardware features in Apple's iPhone release?

    The iPhone 16 includes improvements like shooting spatial images, macro photography options, extreme screen durability, and a range of new colors.

  • Is the Apple ecosystem worth adopting according to the video?

    The video suggests that while impressive, adopting the Apple ecosystem may not change one's life drastically due to its closed nature.

  • What updates did Apple provide for older products?

    Apple continues to support older products by bringing iOS 18 to devices as old as the iPhone 10s, showcasing their long-term software support.

  • What are the significant updates in iOS 18?

    iOS 18 includes advancements in Apple's AI capabilities, enhancing user experience even on older devices.

  • How does the video creator feel about Apple's new products?

    The creator expresses excitement at the new upgrades, particularly in AI and iPhone features, and is considering switching to the new iPhone.

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  • 00:00:00
    congratulations Apple you finally done
  • 00:00:02
    it there may have been a ton of fluff at
  • 00:00:04
    this year's iPhone launch event but
  • 00:00:06
    those nuggets of goodness in between
  • 00:00:08
    have taken me from H as a tech reviewer
  • 00:00:11
    I'm probably overdue to daily and iPhone
  • 00:00:13
    for a bit to I want the new iPhone now
  • 00:00:16
    all I have to do is figure out whether I
  • 00:00:18
    want to spend a kidney on a 16 or give
  • 00:00:20
    up my liver for the 16 Pro Max and while
  • 00:00:23
    I'm at it whether the airpods fours with
  • 00:00:25
    ANC are worth the extra 50 bucks over
  • 00:00:27
    the regular one actually the new watch
  • 00:00:29
    looks kind of of compelling too so let's
  • 00:00:31
    dive into everything that Apple
  • 00:00:33
    announced and I'll let you guys know
  • 00:00:34
    what parts of the ecosystem I'm excited
  • 00:00:37
    about and which ones are going to have
  • 00:00:38
    me missing my trusty note 9 and I'm
  • 00:00:41
    going to dive into the segue to today's
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    their microe technology called Nano dots
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    check them out in the link in the
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    description
  • 00:01:01
    [Music]
  • 00:01:05
    let's kick things off with a product
  • 00:01:07
    they didn't launch the airpods pro 2os
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    these are my daily drivers and while
  • 00:01:12
    they are expensive I got to say it is
  • 00:01:14
    both cool and very appreciated to see
  • 00:01:16
    software updates that enhance a product
  • 00:01:18
    I already own and the best part is one
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    of the new features could save a lot of
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    people a lot of money not only are
  • 00:01:26
    hearing aids Limited in their
  • 00:01:28
    functionality I mean they're the
  • 00:01:29
    definition of a one-trick pony they're
  • 00:01:31
    often prohibitively expensive for no
  • 00:01:34
    apparent reason now Apple's interest in
  • 00:01:36
    Health Products has been clear for quite
  • 00:01:38
    a while and now that hearing aids are
  • 00:01:40
    available over the counter and I mean
  • 00:01:42
    hey Tim Cook ain't getting any younger
  • 00:01:45
    it looks like they finally pulled the
  • 00:01:46
    trigger taking the airpods pro 2os from
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    being one of the most expensive wireless
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    earphones to one of the most affordable
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    hearing aids well done apple and if you
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    wanted the opposite they are claiming to
  • 00:01:58
    offer built-in active hearing protection
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    now as well now it's not professional
  • 00:02:04
    grade I wouldn't expect to go target
  • 00:02:05
    shooting with a pair of these in but
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    prevel ANC should at least take the edge
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    off of lighter activities with up to two
  • 00:02:13
    times more noise cancelling power and
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    the coolest part is they'll be blending
  • 00:02:17
    these Technologies together I often use
  • 00:02:20
    ANC to tone down the environment around
  • 00:02:22
    me and I'll never forget the time that I
  • 00:02:24
    got a DM from someone in our audience
  • 00:02:26
    who had sensory overload issues as well
  • 00:02:28
    who told me how happy they were with my
  • 00:02:30
    recommendation now that they can finally
  • 00:02:32
    enjoy being in crowded spaces except it
  • 00:02:37
    can still be kind of awkward when you
  • 00:02:38
    bump into someone that you want to talk
  • 00:02:39
    to and you have to give them the old
  • 00:02:41
    sorry uh one sec well no more with
  • 00:02:45
    adaptive audio Apple claims that they
  • 00:02:47
    can automatically prioritize The Sounds
  • 00:02:49
    you need lowering your music on Q then
  • 00:02:52
    they can crank your media and your ANC
  • 00:02:54
    back up whether you're an Apple fan or
  • 00:02:55
    not that's pretty awesome oh and I guess
  • 00:02:58
    there was also some new hardware the
  • 00:02:59
    airpods 4 non-pros are getting an a andc
  • 00:03:02
    option if you want to pay a little bit
  • 00:03:04
    extra I mean personally I think if
  • 00:03:06
    you're already moving up from 130 to 180
  • 00:03:09
    I'd rather have the pro tws with their
  • 00:03:11
    silicone ear tips for probably better
  • 00:03:13
    noise isolation but it's nice to have
  • 00:03:16
    ANC available in the regular lineup and
  • 00:03:18
    the regular 4S are also getting some
  • 00:03:19
    other minor upgrades including USBC
  • 00:03:21
    charging oh and I guess the airpods max
  • 00:03:23
    is getting USBC charging in some new
  • 00:03:24
    colors for the dozens of people who care
  • 00:03:26
    about those now let's talk about the
  • 00:03:28
    iPhone just like we saw on the new iPad
  • 00:03:31
    Pro Apple skipped a chip generation on
  • 00:03:33
    the base iPhone going from the a16
  • 00:03:35
    bionic all the way to the new second gen
  • 00:03:38
    3 Nom a18 this puts this entire iPhone
  • 00:03:42
    generation in a great position to
  • 00:03:44
    support Apple's new AI or apple
  • 00:03:47
    intelligence features they're claiming
  • 00:03:49
    it is up to 30% faster for CPU tasks and
  • 00:03:52
    up to 40% faster on the GPU of course
  • 00:03:55
    though that is compared to the older a16
  • 00:03:57
    which is in the nonpr 15 range and it's
  • 00:04:00
    still a 2p core 4E Core Design but
  • 00:04:03
    that's still a really nice uplift now
  • 00:04:05
    all I have to hope for is that the Mac
  • 00:04:07
    rumors rumor is right and that it has 8
  • 00:04:11
    gigs of their new faster memory instead
  • 00:04:12
    of Apple cheaping out as usual they
  • 00:04:14
    didn't mention how much RAM the new
  • 00:04:16
    phones have in the presentation and the
  • 00:04:17
    text speex page is annoyingly devoid of
  • 00:04:20
    Minor Details like how much RAM my
  • 00:04:22
    pocket computer has even so it's
  • 00:04:26
    definitely looking like time to make the
  • 00:04:27
    switch at least for a bit the action
  • 00:04:30
    button now comes standard I love that
  • 00:04:33
    the display can get super bright up to
  • 00:04:35
    2,000 nits but more importantly for me
  • 00:04:38
    it can now come down to a shockingly dim
  • 00:04:40
    one knit guys don't underestimate how
  • 00:04:42
    important that is if you're using the
  • 00:04:44
    phone in the dark next to a sleeping
  • 00:04:45
    partner and this is cool if the third
  • 00:04:48
    party app support can let me unlock my
  • 00:04:50
    car dude I might make the change
  • 00:04:52
    permanent I mean seriously Porche this
  • 00:04:55
    key really does make it look like I am
  • 00:04:58
    compensating for something anyway the
  • 00:05:01
    iPhone 16 can shoot spatial images now
  • 00:05:04
    for those Vision Pro users out there and
  • 00:05:08
    the new macro photography option looks
  • 00:05:10
    great honestly the biggest Factor
  • 00:05:12
    pushing me toward a new iPhone though is
  • 00:05:14
    IOS 18 it genuinely looks like the
  • 00:05:17
    absolute bomb and sure whether the
  • 00:05:20
    neural engine and apple intelligence is
  • 00:05:23
    going to change my day-to-day life is
  • 00:05:25
    yet to be determined you can't Overlook
  • 00:05:27
    Apple's execution here they have
  • 00:05:29
    recognized the AI boom and all the
  • 00:05:32
    pressure that's on them to be a leader
  • 00:05:33
    and they are just plowing head first
  • 00:05:35
    into it so if they can bring some
  • 00:05:38
    serious Hardware to the table I mean I
  • 00:05:40
    never even mentioned the juicy camera
  • 00:05:42
    upgrades the out of this world screen
  • 00:05:44
    durability claims or the new colors and
  • 00:05:47
    they can manage to make their contrived
  • 00:05:49
    AI demos actually translate to real
  • 00:05:51
    world use the rest of the market needs
  • 00:05:53
    to be figuring out how to react to this
  • 00:05:55
    announcement I'd say the only thing
  • 00:05:58
    seriously missing for the nonpr Pro
  • 00:05:59
    Models is any mention of a 120 HZ
  • 00:06:02
    display I mean you can get high refresh
  • 00:06:04
    rate screens on like several hundred
  • 00:06:06
    Android devices now and I hate seeing
  • 00:06:09
    this kind of Penny pitching on what are
  • 00:06:10
    still premium devices I do get that they
  • 00:06:13
    want to push power users to the pro but
  • 00:06:17
    I kind of hate that here because all of
  • 00:06:18
    the pros other advantages most people
  • 00:06:21
    don't need them and in some cases they
  • 00:06:23
    seem really small like for one thing
  • 00:06:26
    Apple specifically avoided comparing the
  • 00:06:28
    premium A8 Pro chip to the regular a18
  • 00:06:33
    well that's probably because if we look
  • 00:06:35
    at Apple's math 30% better than a16 and
  • 00:06:39
    15% better than a17 Pro appear to be
  • 00:06:43
    pretty much the same thing I guess the
  • 00:06:45
    new encoding capabilities that allow the
  • 00:06:47
    Pro Models to shoot 4K 120 FPS is kind
  • 00:06:49
    of cool the screen is also a touch
  • 00:06:51
    bigger on the pro lineup with smaller
  • 00:06:53
    bezels you get faster USB always on
  • 00:06:56
    display okay that's pretty cool and
  • 00:06:58
    they're made of titanium instead of
  • 00:07:00
    aluminum but even with the new image
  • 00:07:02
    processor I just don't see professional
  • 00:07:04
    work environments ever swapping over to
  • 00:07:06
    shooting on a phone versus using a
  • 00:07:08
    proper camera that is unless they're
  • 00:07:10
    working in extremely tight spaces just
  • 00:07:12
    like you can use our new Precision
  • 00:07:13
    screwdriver for tiny electronics and
  • 00:07:15
    tight spaces LTT
  • 00:07:17
    store.com Apple says that the new iPhone
  • 00:07:20
    16 Pro is like having Seven Pro lenses
  • 00:07:23
    in your pocket but is it really maybe
  • 00:07:25
    for travel vloggers and that bit where
  • 00:07:28
    they shot the weekend's music video was
  • 00:07:30
    legitimately very cool props to those
  • 00:07:31
    guys but without proper support for
  • 00:07:34
    interchangeable lenses it's just never
  • 00:07:36
    going to be above hobbiest grade
  • 00:07:38
    coincidentally guys we just shot an
  • 00:07:40
    entire video with the iPhone 15 Pro Max
  • 00:07:43
    and our Shooters made it work it's a
  • 00:07:46
    pretty good-looking video but they
  • 00:07:48
    really missed the larger sensor of a
  • 00:07:50
    proper camera and it took some doing to
  • 00:07:52
    get the lighting to make it look that
  • 00:07:54
    good I'm getting some nods from my
  • 00:07:55
    camera guy right now the new audio mix
  • 00:07:57
    feature is actually super cool looking
  • 00:07:59
    though at $11,000 for the pro and ,200
  • 00:08:02
    for the pro Max it's hard to justify
  • 00:08:05
    when most of the new hotness like the
  • 00:08:07
    action button and the camera control
  • 00:08:08
    features are on the base models as well
  • 00:08:11
    and I think I'm probably going to go
  • 00:08:13
    with a non-pro plus changing here like
  • 00:08:16
    we saw with the airpods pro 2os Apple
  • 00:08:18
    has decided that the Apple watch Ultra 2
  • 00:08:20
    it's good enough already so it's just
  • 00:08:22
    getting a software update and now comes
  • 00:08:24
    in satin black and has a new band very
  • 00:08:26
    nice but that's an $800 watch and while
  • 00:08:30
    it is great to see ongoing software
  • 00:08:32
    support it's even better to see Hardware
  • 00:08:34
    improvements for everyone else in the
  • 00:08:36
    form of the Apple Watch series 10 it's
  • 00:08:38
    nearly 10% thinner than its predecessor
  • 00:08:40
    while sporting a bigger display and
  • 00:08:42
    their new S10 processor with a four core
  • 00:08:44
    neural engine they've also got this
  • 00:08:46
    Nifty new wide-angle OLED that
  • 00:08:48
    supposedly increases brightness by up to
  • 00:08:50
    40% when viewing it off axis which to be
  • 00:08:53
    fair it's probably a pretty common use
  • 00:08:56
    case for a watch if you want to do a
  • 00:08:57
    quick sneaky sneak what time is it it do
  • 00:08:59
    I need to
  • 00:09:00
    go and there's more the display promises
  • 00:09:03
    faster refresh rates and always on mode
  • 00:09:05
    and the series 10 also charges faster
  • 00:09:08
    allegedly 80% battery in just 30 minutes
  • 00:09:11
    which is great for those of you who use
  • 00:09:12
    it for sleep tracking also the antenna
  • 00:09:14
    is built into the back making it one
  • 00:09:16
    solid piece and you can get it in
  • 00:09:18
    titanium which should be 20% lighter
  • 00:09:20
    than the old stainless steel versions
  • 00:09:22
    and leave your wallet over 20% lighter
  • 00:09:24
    while it's at it the series 10 can now
  • 00:09:26
    also play audio from the speaker I don't
  • 00:09:29
    know how important it is to me to use my
  • 00:09:31
    Watch as a Bluetooth speaker but hey
  • 00:09:33
    maybe if you take calls from your watch
  • 00:09:34
    a lot maybe the audio quality is also
  • 00:09:36
    better I don't know they've also got
  • 00:09:38
    cool background noise suppression
  • 00:09:39
    working though so people should be able
  • 00:09:40
    to hear you loud and clear when you're
  • 00:09:41
    speaking into your wrist and that could
  • 00:09:44
    actually be crucial say for example if
  • 00:09:46
    you've fallen in a noisy environment and
  • 00:09:48
    the watch is your lifeline for help
  • 00:09:50
    because it's not an Apple watch this is
  • 00:09:51
    illustrative Apple continues to Brand
  • 00:09:53
    their watches as not just Tech and
  • 00:09:55
    lifestyle but as a way forward to a
  • 00:09:57
    better life with all of their health and
  • 00:10:00
    uh vital zap updates is detecting
  • 00:10:02
    indicators for sleep apnea cool actually
  • 00:10:05
    yeah that's super cool especially given
  • 00:10:06
    how many people have undiagnosed sleep
  • 00:10:08
    apnea but as an outsider I really don't
  • 00:10:12
    think that adopting the Apple ecosystem
  • 00:10:13
    is going to magically change my life I'm
  • 00:10:16
    going to miss things like side loing
  • 00:10:18
    apps and I may just have to maintain a
  • 00:10:20
    cheap Android device on the side for the
  • 00:10:22
    handful of apps that I use that aren't
  • 00:10:23
    available in my region there were a
  • 00:10:25
    bunch of other smaller features that
  • 00:10:26
    they mentioned like new watch band
  • 00:10:28
    Partnerships and colorway
  • 00:10:29
    there's some rehashing of the Siri
  • 00:10:31
    updates that we saw at WWDC and they
  • 00:10:33
    mentioned again how they're moving to
  • 00:10:36
    100% renewable energy and becoming
  • 00:10:38
    carbon neutral by 2030 does this mean
  • 00:10:40
    they will stop hiring contractors to
  • 00:10:41
    shred perfectly functional devices who
  • 00:10:44
    knows they also boasted of their
  • 00:10:46
    supposedly verifiable privacy promise to
  • 00:10:48
    go along with all of this AI processing
  • 00:10:50
    and to that I say really tell that to
  • 00:10:54
    China and the Apple data centers that
  • 00:10:55
    are allegedly able to be accessed by the
  • 00:10:57
    CCP clearly Apple's going to bend the
  • 00:11:00
    knee when they're faced with the
  • 00:11:01
    prospect of being booted out of a Major
  • 00:11:02
    Market but with that said it's not like
  • 00:11:05
    I've seen evidence that they're any
  • 00:11:06
    worse than the rest of our big Tech
  • 00:11:07
    overlords and overall I'm super
  • 00:11:10
    impressed with everything I saw today
  • 00:11:12
    especially how long they continue to
  • 00:11:14
    support their older products Google
  • 00:11:16
    finally offers 7 years of software
  • 00:11:18
    support for their new pixels but they're
  • 00:11:21
    only doing that going forward meanwhile
  • 00:11:23
    Apple today is bringing iOS 18 to phones
  • 00:11:26
    all the way back to the iPhone 10s a
  • 00:11:28
    device from six years ago so there's a
  • 00:11:32
    lot to like from what we saw today but I
  • 00:11:35
    don't blame you guys who are watching
  • 00:11:37
    this just to see what you're going to
  • 00:11:39
    hate this year because as great as those
  • 00:11:41
    devices may be it still is a very closed
  • 00:11:44
    ecosystem and that's not for everybody
  • 00:11:46
    for the people who do like the ecosystem
  • 00:11:48
    though including myself I'm going to
  • 00:11:49
    give it a shot we're going to have all
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    the new devices linked down below now I
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    just need to decide what color of iPhone
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Tags
  • Apple
  • iPhone
  • AirPods
  • Apple Watch
  • iOS 18
  • technology update
  • hearing aid
  • AI
  • tech review
  • product release