Chapter 8,9: Product Strategies and New Product Development by Dr Yasir Rashid [Urdu]

The discussion begins with the introduction of Chapter 19, focusing on marketing aspects such as product, place, pricing, and promotion strategies. The importance of understanding product-related concepts and creating useful notes for better comprehension is highlighted.

The content addresses the criticality of defining a product in marketing, emphasizing various methods of acquisition and utilization in the context of companies' offerings. The role of customer feedback after purchasing a product, illustrated with a smartphone example, is emphasized.

The talk continues to explain convenience products, shopping products, and specialty products, highlighting the consumer's purchasing behavior, the differences between them, and categorizing them based on necessity and buying patterns.

A detailed analysis of convenience products compared to shopping products is presented, underscoring the thought process involved in purchasing various products and how it influences consumers' decisions and marketing strategies.

Explanations of consumer products versus industrial products are shared, along with their definitions. The conversation elaborates on the types of products based on purchasing behavior and highlights characteristics of convenience, shopping, and specialty products.

A focus on product attributes, packaging, and branding is discussed, emphasizing how these elements influence a customer's purchasing decisions and the importance of having high-quality standards in product offerings.