How To Sell Something For 50X The Price and Customers Are Happy To Buy It
Résumé
TLDRThe speaker describes their unconventional approach to pricing their book by equating its value with high-level programs they offer, costing between $5,000 to $15,000. Despite the common expectation that books should cost $20 to $30, they decided to price their book at $995. They argue that buyers are not just purchasing the book's physical form but the valuable knowledge within, which justifies the high price. Consequently, thousands have bought the book, viewing it as a valuable investment in sales expertise.
A retenir
- 💡 Pricing a book can reflect the value of the knowledge, not just the material costs.
- 🛍️ Thousands have bought the book even at $995, indicating high perceived value.
- 🧠 It's possible to shift your mindset about pricing to match the value of content.
- 🏷️ High-ticket pricing can attract serious buyers who value the content.
- 📕 The book is exclusive to the author's shop to maintain its high-value status.
- 🖋️ The book's price highlights the author's perceived value of their wisdom in sales.
- 📈 Pricing strategies can extend to unconventional levels if the content warrants it.
- 🤝 Thousands see the book as a valuable resource for sales and closing deals.
- 🔖 The speaker believes traditional pricing undervalues the knowledge shared in the book.
- 🎓 Investing in knowledge can justify higher costs for books or learning materials.
Chronologie
- 00:00:00 - 00:04:04
In this segment, the speaker discusses the pricing strategy for a book they wrote. The book contains the same valuable information found in their high-cost programs that sell for $5,000 to $15,000. Initially, the idea of selling the book for $995 was met with skepticism, as people are accustomed to books being priced at $20-$30. Despite criticism, the speaker stands firm on the $995 price, arguing the value of the content justifies the cost, and highlights the book's success as proof. They address the mindset challenge in valuing educational investments highly, emphasizing the book is displayed proudly by its owners. The book is pitched as a high-ticket item not meant for traditional bookstores, fostering an exclusive appeal.
Carte mentale
Questions fréquemment posées
Why is the book priced at $995?
The book is priced at $995 because it contains the same high-value information and knowledge that the author's other high-level programs, which are priced from $5,000 to $15,000, provide.
Have people actually bought the book at the high price?
Yes, thousands of people have purchased the book despite its high price, as it offers valuable wisdom useful in sales and closing deals.
What are people actually purchasing when they buy this book?
People are buying the knowledge and wisdom contained in the book, not just the physical pages and ink.
Where can you purchase this book?
The book is exclusively sold from the author's shop, rather than being available in standard bookstores, maintaining its high-value image.
How does the speaker challenge traditional book pricing norms?
The speaker challenges traditional pricing norms by valuing their knowledge highly, which expands the mindset regarding how much one can charge for specialized information.
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