What happened to manufacturing in America - American Made Movie - Full Movie - Feature Documentary
Résumé
TLDRThis video emphasizes the relationship between American manufacturing and consumption, highlighting how globalization has affected domestic production and led to economic decline in regions like Detroit. It points out that manufacturing was once the backbone of American economic prosperity, creating jobs and strengthening the middle class. Challenges have come from global competition and outsourcing, which have weakened the US manufacturing base. The video explores solutions, such as buying American-made products to support local economies and creating incentives for foreign investors. Small businesses and entrepreneurs play a crucial role in reviving manufacturing, while consumers are urged to understand the impact of their purchasing choices.
A retenir
- 📉 Decline in American manufacturing due to globalization.
- 🏭 Manufacturing was the backbone of US economic prosperity.
- 💼 Small businesses face global competition challenges.
- 🇺🇸 Buying American-made products supports local economies.
- 🤝 Relationship between manufacturing and consumer choices.
- 🌍 Global markets impact local production.
- 🛠️ Entrepreneurs play a key role in reviving manufacturing.
- 📈 Revitalizing manufacturing is key to job creation.
- 🔗 Importance of understanding production chains.
- 💡 Consumers can drive change by buying locally.
Chronologie
- 00:00:00 - 00:05:00
The video begins with a conversation about the desire to provide for one's family. An entrepreneur expresses the pressure to give 110% daily due to the livelihoods at stake in his business. Failure is not considered an option. It transitions into a discussion about consumer demand's critical role in a product's success, regardless of the product's quality.
- 00:05:00 - 00:10:00
The narration compares baseball's deep American roots to themes of consumerism and entertainment. It questions the American identity of baseball, suggesting that international manufacturing supports even this national pastime. The narrator reflects on how consumer spending impacts livelihoods beyond what is immediately apparent.
- 00:10:00 - 00:15:00
A historical overview of Detroit's manufacturing boom and decline is presented. It highlights how communities and jobs were built around industries that later suffered due to greed and lack of foresight. Despite having employed thousands, the impact of closure was hefty, leaving many without jobs or control over economic shifts.
- 00:15:00 - 00:20:00
The video discusses America's manufacturing prowess during the World War II era, fuelling economic advancements. It describes a period in post-war America with a thriving middle class, driven by manufacturing jobs providing security and upward mobility. However, it notes this prosperity as a potentially fleeting period known as 'the great compression.'
- 00:20:00 - 00:25:00
Highlighting America's historical manufacturing diversity, the video outlines how different regions specialized in various goods, from automobiles to textiles. It explains the economic ecosystem created by these clusters which provided numerous jobs, linking this to examples like the production of baseball bats, underscoring the deep impact of manufacturing on personal and community level.
- 00:25:00 - 00:30:00
The story shifts to an entrepreneur, Mark, who reflects on the risks he took starting a welding business. He describes how his work ethic and innovation originated from childhood tinkering. Despite skepticism, he successfully expanded the business through hard work and reputation, dreaming big and maintaining connections to community roots.
- 00:30:00 - 00:35:00
Transitioning to themes of innovation and community support, the video discusses another entrepreneur, designer Mary, who took a leap to pursue her jewelry business. Her success at a Smithsonian show highlights the American spirit of ingenuity and risk-taking. Her story reflects both personal triumph and the challenges faced when large companies seek cheaper manufacturing abroad.
- 00:35:00 - 00:40:00
The video debates the importance of manufacturing for innovation and employment. It contrasts companies moving production overseas for cost reasons against those maintaining production locally for long-term strategic and community reasons. Highlighting foreign company investments in America, it shows cooperation between companies, local governments, and communities to attract and retain jobs.
- 00:40:00 - 00:45:00
Discussion about globalization's impact continues. The narrative reflects on how American manufacturing once thrived due to innovation and domestic policies but failed to compete globally as other nations transitioned to industrial powerhouses. The outsourcing wave resulted in significant job and manufacturing base losses, sparking a debate between protectionism and free trade.
- 00:45:00 - 00:50:00
Globalization's consequences are visible through personal stories of companies losing contracts overseas, leading to employee layoffs and community impacts. The video touches on the American dream's challenges today, exploring how under foreign competition, companies struggle to sustain local manufacturing and its ramifications on towns and industries.
- 00:50:00 - 00:55:00
The collapse of local industries during global economic changes is portrayed. The video presents the disparity in consumer understanding and the reality of manufacturing's decline. It highlights how the reduction in domestic manufacturing impacts not only jobs but entire communities, causing socio-economic decay, and the need for reliance on imports despite trade deficits.
- 00:55:00 - 01:00:00
The narrative emphasizes the need for renewed focus on American manufacturing amidst economic downturns and trade imbalances. It explains how manufacturing job losses ripple through the economy, affecting employment and economic growth. Reinforcing these jobs is portrayed as essential for recovery, showing philosophical concerns about the sustainability of current economic practices.
- 01:00:00 - 01:05:00
Exploring alternative paths to manufacturing vitality, the video highlights initiatives like 'Made in America' movements and international companies manufacturing domestically, emphasizing community role. It shares examples of successful local revitalization efforts, showing entrepreneurial spirit's power to counteract manufacturing decline and return vitality to American communities.
- 01:05:00 - 01:10:00
The narrative focuses on consumers' role, urging them to consider the broader impact of their purchasing choices. It discusses the significance of supporting local and American-made products as a way to boost domestic manufacturing. The video suggests consumers' spending habits can drive demand for locally made goods, which in turn supports local jobs and economies.
- 01:10:00 - 01:15:00
The video illustrates how manufacturing's return benefits communities, using examples like New Balance in Skowhegan, Maine, where local production ties into community prosperity. It showcases businesses embracing local production, fostering community and economic development, and proposes pathways for companies to reconsolidate American roots, balancing globalization dynamics.
- 01:15:00 - 01:20:00
Highlighting the initiative of entrepreneurial risk in the face of adversity, the video gives a nod to American persistence through Mark's story of opening a Made in America store. It reflects on the store's success in drawing attention to American-made products, suggesting a national movement could be sparked from such grassroots efforts, focusing on job creation.
- 01:20:00 - 01:25:19
Concluding on an optimistic note, the narrative circles back to the enduring nature of the American spirit to innovate and persist. It underscores the importance of consumer choices in supporting domestic products, encouraging viewers to consciously impact the economy through their purchasing power, establishing a metaphor of a baseball game for collective effort and success.
Carte mentale
Questions fréquemment posées
What is the main message of the video?
The video stresses the importance of American manufacturing and the relationship between local production and consumption.
How has globalization affected American manufacturing?
Globalization has led to outsourcing and offshoring of manufacturing jobs, resulting in economic decline in some US regions.
What is the historical significance of American manufacturing?
Historically, American manufacturing has been the backbone of economic and industrial growth, particularly post-World War II.
What challenges do small businesses face in the current manufacturing climate?
Small businesses face challenges from global competition, lack of governmental support, and pressures from large multinational corporations.
How does buying American-made products impact the economy?
Buying American-made products supports local businesses and jobs, contributing positively to the national economy.
What role do consumers play in the manufacturing economy?
Consumers influence the economy by choosing to buy locally-made products, which can create more jobs and support local manufacturers.
What are some key challenges faced by American manufacturers today?
Key challenges include global competition, shareholder pressures, and consumer demand for low-cost goods over quality.
What is the significance of the Made in America store featured in the video?
The Made in America store symbolizes the effort to revive local manufacturing and encourage the consumption of American-made products.
Why did companies like Louisville Slugger bring manufacturing back to the US?
Louisville Slugger moved manufacturing back for brand integrity, community pride, and to meet consumer demand for domestic products.
How can communities attract foreign manufacturers?
Communities can attract foreign manufacturers by offering competitive business environments, incentives, and a skilled workforce.
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- 00:00:21so
- 00:00:28[Music]
- 00:00:33so you're talking to me earlier about
- 00:00:35providing for the family
- 00:00:37every man wants to provide for his
- 00:00:39family that's the natural thing to do
- 00:00:41but being an entrepreneur
- 00:00:43i have a lot of livelihoods at stake so
- 00:00:46it means a lot more to me i i put every
- 00:00:48day i have to give 110 percent
- 00:00:51now
- 00:00:52have you ever thought about what if you
- 00:00:54fail
- 00:00:56that's not an option
- 00:00:58[Music]
- 00:01:00what'd you learn from this experience
- 00:01:04i learned that no matter how great your
- 00:01:06product is
- 00:01:08that if the customer doesn't want it and
- 00:01:10the wholesaler doesn't want it and the
- 00:01:12demand for your product is not there
- 00:01:14then you kind of out of luck you got to
- 00:01:16go in a new direction and and listen to
- 00:01:18what they're asking for
- 00:01:20did you ever think this would happen
- 00:01:23no
- 00:01:28so
- 00:01:29you currently produce 25 in the states
- 00:01:32yes we do
- 00:01:33so what would it take to make that more
- 00:01:38[Music]
- 00:01:56[Music]
- 00:02:09is there anything more american than
- 00:02:11baseball
- 00:02:14well
- 00:02:15maybe consumerism or possibly
- 00:02:17entertainment
- 00:02:19but both of those things happen at a
- 00:02:20baseball game
- 00:02:23you might say that spending money for
- 00:02:24the sake of entertaining ourselves
- 00:02:27is what we do best in this country
- 00:02:31there's also a deep sense of nostalgia
- 00:02:34that comes along with the day at the
- 00:02:35ballpark there's a unique patriotic
- 00:02:37spirit underlying the game that brings
- 00:02:39everyone together not unlike a backyard
- 00:02:41family barbecue or fireworks on the 4th
- 00:02:44of july
- 00:02:45but i wonder how often do we really
- 00:02:47think about all the different elements
- 00:02:49that go into making a baseball game
- 00:02:51just how american is america's past time
- 00:02:54these days
- 00:02:55[Music]
- 00:03:01the truth is in an increasingly global
- 00:03:03economy it takes manufacturers from all
- 00:03:05over the world to make the things
- 00:03:06necessary to have a baseball game
- 00:03:11while as consumers we often consider the
- 00:03:13price of admission are the overpriced
- 00:03:16hot dogs in terms of our own enjoyment
- 00:03:18have you ever really thought about the
- 00:03:19people involved in the game beyond the
- 00:03:20coaches and players what about the folks
- 00:03:22who make the bats the gloves the
- 00:03:24baseballs or even the souvenirs in the
- 00:03:26gift shop your purchase of that ticket
- 00:03:28affects their livelihoods the pattern
- 00:03:30holds true in all the purchases we make
- 00:03:32in our everyday lives and as the
- 00:03:34marketplace becomes saturated with
- 00:03:35companies trying to gain a leg up on one
- 00:03:37another the manner in which your money
- 00:03:39is spent becomes even more crucial to
- 00:03:41determining how and where those goods
- 00:03:43are created
- 00:03:44so no matter if you realize it or not we
- 00:03:46all have a relationship with the things
- 00:03:48that we make and buy in this country and
- 00:03:50i think it's safe to say that the first
- 00:03:53step of any relationship is just to
- 00:03:55realize that you're in one
- 00:04:27[Music]
- 00:04:43[Music]
- 00:04:55at our peak i believe we were making
- 00:04:57like 1.6 million tons of steel a year
- 00:05:05we had 6 400 employees
- 00:05:09at the time the plant shut down probably
- 00:05:11less than 1200.
- 00:05:20when you think of manufacturing in
- 00:05:22detroit um most people think of uh one
- 00:05:25you know final assembly line where a
- 00:05:26bunch of parts come in and a car comes
- 00:05:28out but what was amazing about detroit
- 00:05:31and its prime is you had all the steel
- 00:05:34plants in the early processes and then
- 00:05:36you had all the parts plants you had
- 00:05:37rubber plants where you were processing
- 00:05:39and making tires you had glass forges
- 00:05:42where you were making you know all your
- 00:05:44windshields and your windows for your
- 00:05:46cars you had all these other industries
- 00:05:48and you literally had communities
- 00:05:51that sprung up
- 00:05:53around these communities cities like
- 00:05:55melvindale and river rouge e-course
- 00:05:58these were cities that were built and
- 00:06:00planned by a lot of the early auto
- 00:06:03executives
- 00:06:07[Music]
- 00:06:11we got greedy
- 00:06:13and that's why we're where we're at now
- 00:06:15it's it's it's that's the sick part
- 00:06:17about this whole place here
- 00:06:19you walk through it and you you see what
- 00:06:20it was
- 00:06:22and and you feel that it could be better
- 00:06:25you wished it would be here but you have
- 00:06:27you have no control over that but you
- 00:06:30the part for me is
- 00:06:31i seen how many people this place could
- 00:06:33employ
- 00:06:34i see how much more it could put back to
- 00:06:36the community i see how much more
- 00:06:40it could make the economy in this area
- 00:06:42get better
- 00:06:44and you have no control over to change
- 00:06:46it
- 00:06:47making things manufacturing things
- 00:06:50rather than buying it
- 00:06:51taking a a blank pipe a solid piece of
- 00:06:54steel uh and making it into a shaft it
- 00:06:58was done right here
- 00:06:59day in and day out and
- 00:07:01by far by some of the best machinists
- 00:07:03you probably ever find these were jobs
- 00:07:05that people from all over the world
- 00:07:07wanted to come
- 00:07:09and uh and experience and so you weren't
- 00:07:11just buying into
- 00:07:13um the idea of working in a factory you
- 00:07:15were buying into a piece of the american
- 00:07:17dream
- 00:07:19how did a place like this end up looking
- 00:07:21like a post-apocalyptic ruin
- 00:07:23this ending wasn't written overnight
- 00:07:26it's more of a product of the times and
- 00:07:28a lack of understanding of how the
- 00:07:30relationship between manufacturing and
- 00:07:31consumption went sour without the most
- 00:07:33important party you even being aware of
- 00:07:36it
- 00:07:37this city and hundreds of others across
- 00:07:39the country just like it are the
- 00:07:41remnants of the latest chapter in
- 00:07:43american history
- 00:07:47when economic times have gotten tough in
- 00:07:49the past a quick look at the history
- 00:07:50books reminds us that american
- 00:07:52manufacturing has been counted upon even
- 00:07:54during our darkest times
- 00:07:56the great depression had the country in
- 00:07:58what seemed like a bottomless freefall
- 00:07:59but the call to arms of world war ii
- 00:08:01brought about change
- 00:08:03overnight manufacturing plants went from
- 00:08:05building cars to tanks from industrial
- 00:08:07tools to weapons of war
- 00:08:09[Music]
- 00:08:11and we won
- 00:08:13over the next 30 years the country's
- 00:08:15middle class backbone fortified through
- 00:08:17a central labor movement and good
- 00:08:18old-fashioned american ingenuity gave
- 00:08:20rise to a wave of economic consumption
- 00:08:23new homes and vehicles as well as
- 00:08:24appliances like refrigerators washing
- 00:08:26machines ovens and vacuums made a
- 00:08:28comfortable life easier to attain
- 00:08:31when the 1960s blasted in the new
- 00:08:34frontier of space was explored and
- 00:08:36traversed in rockets made in the usa and
- 00:08:38after one small step even the world as
- 00:08:40we knew it wasn't a boundary anymore
- 00:08:42after world war ii the united states was
- 00:08:45almost 50 percent of the global economy
- 00:08:48we were it
- 00:08:50we had the manufacturing base for the
- 00:08:53world there's a name for this period
- 00:08:55that you're talking about now world war
- 00:08:58ii through about 1980 and it is called
- 00:09:01the great compression okay and what it
- 00:09:05is is it's
- 00:09:07sadly it is looking like a historical
- 00:09:09blip but what it is is it is a situation
- 00:09:12where
- 00:09:13you had policies in place that created a
- 00:09:16very large middle class
- 00:09:19those were good jobs they created in
- 00:09:21many ways the american dream people
- 00:09:24you know could could work their way up
- 00:09:26get a job steady job
- 00:09:28benefits
- 00:09:30they could count on health health care
- 00:09:32and they could they could have a career
- 00:09:34it's something that we look back and we
- 00:09:36i think we're quite stunned
- 00:09:39at how that happened and how it happened
- 00:09:41so quickly but it showed both the
- 00:09:44ingenuity the imagination
- 00:09:46of our workers
- 00:09:48their tremendous productivity and pride
- 00:09:51and also what we can do as a country if
- 00:09:53we put our mind to it
- 00:09:55manufacturing is the process of turning
- 00:09:57raw materials into finished goods and
- 00:09:59during the height of american
- 00:10:01manufacturing there are clusters of
- 00:10:02factories producing anything and
- 00:10:04everything possible
- 00:10:06eighty percent of the world's
- 00:10:08automobiles were built in cities like
- 00:10:09detroit cities like pittsburgh were
- 00:10:11churning out heavy equipment and
- 00:10:13materials like steel for new
- 00:10:14construction
- 00:10:15maine was known for its shoe
- 00:10:16manufacturing the south was a haven for
- 00:10:19the production of textiles and furniture
- 00:10:22appliances like refrigerators ovens
- 00:10:24washing machines came out of the
- 00:10:25heartland
- 00:10:26while the west coast was filling the
- 00:10:28skies with airplanes and commercial
- 00:10:29jetliners
- 00:10:31all across the u.s these sectors and
- 00:10:33more provided the world with some of the
- 00:10:35highest quality goods ever manufactured
- 00:10:38at its peak in 1979 manufacturing
- 00:10:40employed over 19 million workers of
- 00:10:43course that number doesn't reflect all
- 00:10:44the jobs impacted by the presence of a
- 00:10:46strong manufacturing base many other
- 00:10:48jobs were created to form the links
- 00:10:50along the production chain
- 00:10:51take a baseball bat a louisville slugger
- 00:10:54wooden bat to be exact
- 00:10:56it starts in a new york forest
- 00:11:00i work in the woods primarily looking
- 00:11:02for timber that can be suitable for use
- 00:11:04for making baseball bats you look around
- 00:11:06the woods there and you see that these
- 00:11:07are marked trees and we're certainly not
- 00:11:09harvesting every tree or marking trees
- 00:11:11that are
- 00:11:12ready to be harvested
- 00:11:14lumberjacks are employed to harvest the
- 00:11:16wood
- 00:11:17paul first had to go
- 00:11:19get certified through game of logging
- 00:11:21had to take four courses
- 00:11:23get certified
- 00:11:25bought a skater and
- 00:11:27just been in it ever since then truck
- 00:11:29drivers are hired to deliver those trees
- 00:11:31to a mill this is the area
- 00:11:34right here along the pennsylvania new
- 00:11:35york
- 00:11:36border line where the best timber grows
- 00:11:38in the united states
- 00:11:44jobs for mill workers are created to
- 00:11:46transform the trees into billets
- 00:11:49i enjoy working there i don't i've been
- 00:11:51talking about retiring but i don't
- 00:11:52really want to yet
- 00:11:54i just turned 65 years old first october
- 00:11:58i think i'll probably stick it off for a
- 00:12:00couple more years
- 00:12:02it's uh
- 00:12:04it's treating me pretty good i ain't
- 00:12:06real rich but i make a living
- 00:12:10once the billets are made they're loaded
- 00:12:12up and more truck drivers deliver them
- 00:12:14to factory workers who manufacture them
- 00:12:16into bats
- 00:12:19then there are more jobs created to
- 00:12:21market the bat retail jobs to sell the
- 00:12:24bat
- 00:12:24when you do see a louisville slugger bat
- 00:12:26you know that a lot of different
- 00:12:28employees were necessary in order to get
- 00:12:30that back from the from the forest down
- 00:12:32into the into the player's hands
- 00:12:35this example reminds us that it takes
- 00:12:38many people in the production chain to
- 00:12:39make a bat or any product for that
- 00:12:41matter
- 00:12:42and how often do we really think about
- 00:12:44the personal stories involved in the
- 00:12:46manufacturing process
- 00:12:47we have a rich history of manufacturing
- 00:12:50and while it seems to have lost some of
- 00:12:52its luster
- 00:12:53new chapters are still being written
- 00:12:55every day
- 00:12:56even when times are tough and
- 00:12:58manufacturing isn't the most popular
- 00:12:59career choice there are businesses and
- 00:13:01companies still carrying the torch in
- 00:13:04the face of stacking odds
- 00:13:07you know i always said our motto was you
- 00:13:09dream it we build it and we've pretty
- 00:13:11well done that in the steel industry
- 00:13:13from trailers uh commercial industrial
- 00:13:15military
- 00:13:17sculptures that weigh 350 000 pounds
- 00:13:24you know anything i think anything is
- 00:13:26possible i always say you we've been to
- 00:13:28the moon don't tell me we can't do it
- 00:13:30the first time i saw his logo you dream
- 00:13:33it we build it i loved it because it was
- 00:13:35who he was who he is
- 00:13:37[Music]
- 00:13:44mark was different growing up
- 00:13:46than the rest of us we would be playing
- 00:13:48outside and he was always in the garage
- 00:13:51tinkering with uh motors and engines and
- 00:13:53building go-karts and he could take an
- 00:13:55engine apart and i wanted to show him
- 00:13:57too much and seven eight years old he
- 00:13:59was in there his little dune buggy he
- 00:14:01had little things he fixed my snowblower
- 00:14:04my tractors he worked on he knew how to
- 00:14:06adjust those engines and he was
- 00:14:09with something he could build anything
- 00:14:11my friends would come over and they
- 00:14:13would be amazed at what he would do and
- 00:14:16i can always remember the man saying
- 00:14:17he's going to be something he's going to
- 00:14:18be something someday it didn't surprise
- 00:14:21me when mark started a business out of
- 00:14:22my father's garage
- 00:14:25it was very in line with who he was he
- 00:14:27was fixing lawn mowers i made my first
- 00:14:29tag mark small engine repair and i'd put
- 00:14:32that tag on at the end and there goes
- 00:14:33that product and words started to spread
- 00:14:35they would come to our house drop things
- 00:14:37off he'd deliver them
- 00:14:39he would pretty much fix anything that
- 00:14:42anybody needed
- 00:14:43he's he's good actually at everything he
- 00:14:45does you know
- 00:14:46and uh
- 00:14:48there was just not enough money in what
- 00:14:50he did i said we got to do something
- 00:14:51else and mark said well dan let me open
- 00:14:54the wall to chop up it was his decision
- 00:14:56i said well i used to be a walleye i
- 00:14:57showed you how to wall just start but i
- 00:14:59said you got to go to school and be a
- 00:15:00better welder so he really really
- 00:15:02learned quick general welding was up for
- 00:15:04sale by the original owner i think that
- 00:15:07the owner might have contacted mark and
- 00:15:10put the id into his head of possibly
- 00:15:12buying the business
- 00:15:13i talked to my dad he said i don't got
- 00:15:15the money but i take a second mortgage
- 00:15:16on a house and my mom wasn't totally for
- 00:15:18that but dad said no i'll do it you you
- 00:15:20got to take a chance
- 00:15:22this is mark's new building 991 maple
- 00:15:24road helmet sizzlers is doing the
- 00:15:27drilling for the for the base
- 00:15:29so i opened up august 1st 1989 was my
- 00:15:32day the papers were signed over on
- 00:15:34general welding the name was mine and
- 00:15:35equipment and the inventory and that
- 00:15:37monday life changed because all of a
- 00:15:38sudden i'm in into truck equipment
- 00:15:40i'm selling snow plows
- 00:15:42i'm taking care of small engine repairs
- 00:15:45my 250 customers are 500 i think i had
- 00:15:47at that time
- 00:15:50but we did all the little jobs and the
- 00:15:51little john brought the big jobs you can
- 00:15:53see our experience was how we cared how
- 00:15:56you bothered how we delivered to them
- 00:15:58and little by little after year after
- 00:16:00year after year it really went good
- 00:16:07so things are going good i'm up to about
- 00:16:0969 employees he's a good boss without a
- 00:16:12doubt yeah he is he's probably one of my
- 00:16:14better bosses than i had he's a lot of
- 00:16:17fun to be around
- 00:16:18easy going he's got a real good even
- 00:16:20kill about him it's just kind of like
- 00:16:22one big family to me that's what it's
- 00:16:24the way it seems mark's willing to take
- 00:16:26the risk things are really looking good
- 00:16:29the business would be nowhere near what
- 00:16:30it is today if it was myself this was my
- 00:16:33dream to grow it and who knows sky's the
- 00:16:35limit
- 00:16:36[Music]
- 00:16:49[Music]
- 00:16:59in my early childhood when we were
- 00:17:01traveling through new england and going
- 00:17:03to the farm we often went through small
- 00:17:06new england towns
- 00:17:07and i just it never it never left it's
- 00:17:10just sort of
- 00:17:11what i think of when i think of new
- 00:17:12england and when i think of of americana
- 00:17:19i took that iconic image and made it my
- 00:17:23own and started making different jewelry
- 00:17:25pieces that are representational to me
- 00:17:28of what that experience was
- 00:17:32it made me happy all the time to
- 00:17:35sit in the corner of a room and to make
- 00:17:37my things and so i made more and more
- 00:17:39pieces and i sold more and more and i
- 00:17:41realized well i'm gonna make a go of it
- 00:17:44i'm gonna quit my job and i'm going to
- 00:17:46see if i can make my jewelry for a
- 00:17:49living and so one day i just didn't
- 00:17:52renew my teaching contract and i started
- 00:17:55selling
- 00:17:59so i'm at a wholesale show and i'm
- 00:18:01selling my americana line with as well
- 00:18:03as the other lines that i was doing at
- 00:18:05the time and
- 00:18:07the smithsonian buyer walks in and she
- 00:18:10was very excited to meet me and very
- 00:18:12excited to see the whole collection very
- 00:18:15big moment
- 00:18:16to have the smithsonian in my booth and
- 00:18:19so i was concentrating even though i was
- 00:18:21like really excited trying not to feel
- 00:18:23like you know i'm a little fish in a big
- 00:18:25pond
- 00:18:31and
- 00:18:31i got this big huge order from the
- 00:18:34smithsonian it was great
- 00:18:37things really explode so i started to
- 00:18:40hire people i had hired people prior to
- 00:18:42that but i needed to hire more
- 00:18:48so things were going really well and i
- 00:18:51was at another wholesale show selling my
- 00:18:53things and there's suzanne the buyer
- 00:18:56from the smithsonian she looks up at me
- 00:18:58and she said you know mary do you
- 00:19:00realize that you sell more work
- 00:19:03at the smithsonian than any other single
- 00:19:06artist it was a really big moment and a
- 00:19:08moment where i realized that wow this
- 00:19:10isn't just something you make in your
- 00:19:12attic this isn't some little business
- 00:19:15that just kind of like oh it's just just
- 00:19:19whatever this is actually really working
- 00:19:21and i'm actually making money people
- 00:19:23really like it i'm really selling this
- 00:19:25and i'm really making a living doing
- 00:19:27what's inside of me and what's
- 00:19:29inspirational to me
- 00:19:30and it was
- 00:19:32a very big moment in my career to be
- 00:19:34able to stand in front of all those
- 00:19:36buyers at once and sell my work
- 00:19:52[Music]
- 00:19:56so
- 00:19:58[Music]
- 00:20:12what the country's realizing now is that
- 00:20:14making things is important the reason
- 00:20:16making things is important is it employs
- 00:20:18a lot of people it gives you expertise
- 00:20:20that other markets want and it teaches
- 00:20:22you to innovate
- 00:20:24not everybody's going to be a rocket
- 00:20:25scientist not everybody's going to be a
- 00:20:27doctor not everybody's going to be a
- 00:20:28lawyer we're going to have to have jobs
- 00:20:30for people that want to do something
- 00:20:32want to use their hands
- 00:20:34it's a philosophically bad choice to
- 00:20:37keep going after
- 00:20:39the dollar and only the dollar
- 00:20:42as opposed to investing in our future we
- 00:20:45have a complicated manufacturing
- 00:20:46footprint we produce in six different
- 00:20:48countries and well over 20 facilities
- 00:20:51but we're still the company that makes
- 00:20:52athletic shoes here in the u.s in five
- 00:20:55different factories
- 00:21:06on a
- 00:21:07weekly basis i hear from at least
- 00:21:09someone who's concerned about are we
- 00:21:11going to be here are we staying is this
- 00:21:13for real all i can tell them is we keep
- 00:21:15doing it each and every day and our
- 00:21:16customers are happy we're making more
- 00:21:19sales we're making more partnerships
- 00:21:22with different organizations different
- 00:21:24retailers that want more of our business
- 00:21:26and that's why we're here
- 00:21:28if it were only about making money
- 00:21:32another choice might be made
- 00:21:35but it's not about just that it's about
- 00:21:38believing in something
- 00:21:43you know the what's driven uh u.s
- 00:21:45companies to
- 00:21:47outsource and offshore their
- 00:21:48manufacturing they're not bad reasons
- 00:21:51labor rates are less expensive but it's
- 00:21:53also a less complicated market uh
- 00:21:55many times less complicated markets to
- 00:21:57produce it so we understand why
- 00:22:00businesses offshore their production we
- 00:22:02also fundamentally believe that knowing
- 00:22:04how to make things and making them here
- 00:22:06is critically important to the long-term
- 00:22:08health of our company and i believe to
- 00:22:10this country
- 00:22:12historically and presently manufacturing
- 00:22:15provides an important source of jobs to
- 00:22:17the overall economy and if you listen to
- 00:22:19the political landscape of the last few
- 00:22:21decades it's been a long time since
- 00:22:23anyone in power has really been against
- 00:22:25it
- 00:22:25[Applause]
- 00:22:30those who say that we're in a time when
- 00:22:33there are no heroes
- 00:22:36they just don't know where to look
- 00:22:38you can see heroes every day going in
- 00:22:41and out of factory gates
- 00:22:42[Applause]
- 00:22:48where made in the usa is recognized
- 00:22:50around the world as the symbol of
- 00:22:52quality and progress everything from our
- 00:22:55farms and factories to our workshops and
- 00:22:58production lines
- 00:22:59all that is needed to produce
- 00:23:02and deliver
- 00:23:03quality goods
- 00:23:05and quality services
- 00:23:07[Applause]
- 00:23:10in the last five years we have led the
- 00:23:12way in opening new markets with 240
- 00:23:14trade agreements that remove foreign
- 00:23:17barriers to products bearing the proud
- 00:23:19stamp
- 00:23:20made in the usa
- 00:23:22we propose to bring new hope and new
- 00:23:24jobs to storefronts and factories from
- 00:23:26south boston to south texas to south
- 00:23:28central los angeles
- 00:23:31[Applause]
- 00:23:36my administration is promoting free and
- 00:23:38fair trade to open up new markets for
- 00:23:40america's entrepreneurs and
- 00:23:42manufacturers and farmers
- 00:23:44to create jobs for american workers
- 00:23:47good jobs for the finest workers in the
- 00:23:49world
- 00:23:50those whose products say
- 00:23:52made in the usa
- 00:23:55[Music]
- 00:23:59tonight i want to speak about how we
- 00:24:00move forward
- 00:24:02lay out a blueprint for an economy
- 00:24:04that's built to last
- 00:24:06an economy built on american
- 00:24:07manufacturing
- 00:24:09we have
- 00:24:10a huge opportunity
- 00:24:12at this moment
- 00:24:14to bring manufacturing back
- 00:24:16but we have to season
- 00:24:18[Applause]
- 00:24:19[Music]
- 00:24:24so if everyone agrees that manufacturing
- 00:24:27is a good thing then how did cities like
- 00:24:29detroit
- 00:24:30end up in ruins
- 00:24:32there are two major philosophies or
- 00:24:34ideologies with regard to trade on one
- 00:24:37hand you have the protectionist on the
- 00:24:39other hand you have the free traders it
- 00:24:41really doesn't divide by party it's
- 00:24:42really more philosophy
- 00:24:44the protectionists believe that let's
- 00:24:46take care of our own
- 00:24:48let's manufacture here let's let's
- 00:24:50market to americans let's take care of
- 00:24:53ourselves and not worry about anybody
- 00:24:55else
- 00:24:56let's if we have to bring up trade
- 00:24:58barriers in order to make it more
- 00:25:00difficult for people to be able to
- 00:25:02import into this country the free
- 00:25:04traders believe that the world is an
- 00:25:06interconnected place and that america
- 00:25:08has the ability to compete with anybody
- 00:25:11and therefore let's open up markets
- 00:25:14around the world in order to create more
- 00:25:16demand in order to create more
- 00:25:18opportunity so we opened up our markets
- 00:25:20we had nothing to lose and so the 50s
- 00:25:22and the 60s we could manufacture very
- 00:25:25well we could begin to open those
- 00:25:27markets we had no competition
- 00:25:29and and we didn't see any job loss
- 00:25:31however when japan when germany started
- 00:25:34ramping up their manufacturing in the
- 00:25:361970s and 1980s when mexico and china
- 00:25:40and other countries also developed a
- 00:25:41manufacturing capacity and we had these
- 00:25:44free trade policies and we had no
- 00:25:46manufacturing policy in our country then
- 00:25:49we started to see the devastating
- 00:25:51consequences we started to see the trade
- 00:25:53deficits and we started to see the job
- 00:25:55losses mounting up
- 00:25:58while detroit might be looked at as the
- 00:26:00poster child for the decline of
- 00:26:02manufacturing there are countless other
- 00:26:04examples out there
- 00:26:05the story of greenwood mississippi
- 00:26:08is the story of many towns
- 00:26:27that was none other than the legendary
- 00:26:30mr robert johnson of course this is 960
- 00:26:33wabg in beautiful greenwood mississippi
- 00:26:37online it's the awesome a.m well the
- 00:26:40thing that sold me about greenwood
- 00:26:41mississippi was the fact that the radio
- 00:26:43station was here and this is a classic
- 00:26:45station it's a historic station and it's
- 00:26:47been here since the 1950s what sold a
- 00:26:50lot of other people on greenwood was the
- 00:26:52fact that it's a quaint
- 00:26:53little delta town greenwood is
- 00:26:57a huge part of the delta i mean it is
- 00:27:00the
- 00:27:01i say all the time in my welcome
- 00:27:03speeches you're truly in the mississippi
- 00:27:06delta when you're in greenwood
- 00:27:07mississippi this area of the mississippi
- 00:27:10delta
- 00:27:11for hundreds of years has been known as
- 00:27:13the cotton capital of the world
- 00:27:15[Music]
- 00:27:17cotton was the heyday here that was our
- 00:27:19cash cow so to speak you know that's
- 00:27:22what made this town
- 00:27:24in the first place was cotton
- 00:27:27in the early 50s the whole face of
- 00:27:29agriculture began to change it was much
- 00:27:31more
- 00:27:32mechanized operation and so people
- 00:27:35who had normally worked on the farms
- 00:27:37that surrounded this area were looking
- 00:27:39for jobs and so that's when industry
- 00:27:41began to move into
- 00:27:43greenwood well by the 1970s the
- 00:27:45industrialization of this area probably
- 00:27:47had reached the zenith there were a
- 00:27:49large number of companies in our
- 00:27:51industrial park there were probably
- 00:27:53four to five thousand industrial jobs
- 00:27:55making everything from pianos to fire
- 00:27:57trucks to
- 00:27:58to heavy machine tools during the late
- 00:28:0170s early 80s a lot of those
- 00:28:04manufacturing facilities began to move
- 00:28:06out of greenwood and moved overseas or
- 00:28:08to mexico
- 00:28:10and it left a real void here the town
- 00:28:14back in the
- 00:28:1570s or later 70s
- 00:28:18really did not even exist with many of
- 00:28:20the manufacturing jobs gone greenwood
- 00:28:22became almost like a ghost town
- 00:28:25the same thing was happening all across
- 00:28:27the country
- 00:28:30u.s steel corporation today announced
- 00:28:32that it's permanently closing 16 plants
- 00:28:34jones and lachlan steel plant is
- 00:28:36shutting down for good a total of 5 000
- 00:28:38steel workers employed at several plants
- 00:28:41here will soon lose their jobs the
- 00:28:43devastating news of yesterday that
- 00:28:45bethlehem steel will close its plant
- 00:28:47next year some 66 000 more auto workers
- 00:28:50will be laid off next week general
- 00:28:52motors confirmed today it is going to
- 00:28:54close plants employing almost 30 000
- 00:28:57workers 200 american steel mills shut
- 00:28:59down all are part of their operations 31
- 00:29:02auto plants closed for good
- 00:29:04the american trade deficit was supposed
- 00:29:07to be going down it isn't
- 00:29:09in the 1970s and 80s other countries
- 00:29:12began to open up to trade and invested
- 00:29:14in education and infrastructure they
- 00:29:16supplied benefits to their domestic
- 00:29:18businesses and offered incentives to
- 00:29:20foreign investors
- 00:29:22under a burdensome tax code and new
- 00:29:24competition company executives began
- 00:29:27looking outside the u.s to increase
- 00:29:28their profitability
- 00:29:31over the next 30 years
- 00:29:33companies that made their products in
- 00:29:34america began to close down their
- 00:29:36manufacturing divisions and began
- 00:29:38outsourcing that work to other countries
- 00:29:40[Music]
- 00:29:46one of the big myths about manufacturing
- 00:29:47job loss is that most of it has occurred
- 00:29:50because of automation or productivity or
- 00:29:51technology that's simply not the case i
- 00:29:53mean uh does it take fewer steel workers
- 00:29:56to make a ton of steel than it did a
- 00:29:58couple decades ago yes that is true but
- 00:30:01we're making a lot more steel and
- 00:30:03there's a lot more global demand for
- 00:30:05steel so it doesn't necessarily follow
- 00:30:07that you need just to say the same
- 00:30:09amount of workers or fewer workers
- 00:30:11uh the biggest challenge really in a lot
- 00:30:14of ways has been globalization and
- 00:30:16outsourcing is that we're we're sourcing
- 00:30:18more of this from from abroad as
- 00:30:20technologies change and especially as
- 00:30:24there's been an increase in
- 00:30:25communication
- 00:30:26as we've got the ability to move
- 00:30:28products
- 00:30:30from one location to another and keep
- 00:30:32track of them much more carefully
- 00:30:34and to be sure of the amount of time
- 00:30:36that it's going to take to get from
- 00:30:38point a to point b
- 00:30:41it allows us to stretch out the
- 00:30:42production process more
- 00:30:44we could do design of a particular
- 00:30:46product for example in the united states
- 00:30:48we can send the specifications of that
- 00:30:50product to another country
- 00:30:52to actually put the product together it
- 00:30:54might be stitched or finally constructed
- 00:30:56in a third country then that product can
- 00:30:59be put on a ship and sent back to the
- 00:31:01original country perhaps where the
- 00:31:02design took place so the changes in
- 00:31:05technology have allowed companies more
- 00:31:08flexibility they've been able to move
- 00:31:11their productions in different parts of
- 00:31:13the world to take advantage of
- 00:31:16the comparative advantage that that
- 00:31:18country might actually have
- 00:31:21now that's good
- 00:31:23when you're selected as a location or as
- 00:31:26a country where production or some
- 00:31:28aspect of production will take place
- 00:31:31but that's bad to the firms that might
- 00:31:34be losing that particular business and
- 00:31:37as companies move they will move from
- 00:31:39higher cost locations to lower cost
- 00:31:42locations
- 00:31:43as someone i used to work for
- 00:31:45said
- 00:31:46i have a great company i can compete
- 00:31:48against any other company in the world
- 00:31:50but i cannot compete against foreign
- 00:31:52governments
- 00:31:54and that's what's happening now people
- 00:31:56who are trying to make things in the
- 00:31:57united states find themselves competing
- 00:31:59against the chinese government with
- 00:32:01essentially endless amounts of cash or
- 00:32:03other foreign governments that'll put
- 00:32:05billions of dollars into helping these
- 00:32:07companies and our companies are you know
- 00:32:09trying to get a loan down at the bank
- 00:32:11and paying a normal interest rate and
- 00:32:14not getting any benefits and it's it's
- 00:32:16almost impossible to do
- 00:32:19and the protesters have come
- 00:32:22now here's oh these are the wall street
- 00:32:24guys
- 00:32:25on september 17 2011 protesters gathered
- 00:32:28inside the wall street district in new
- 00:32:30york city one of their key issues being
- 00:32:32the growing income inequality and wealth
- 00:32:34distribution in the country
- 00:32:36the rebel band of americans was fed up
- 00:32:38with feeling the strain of a
- 00:32:39disappearing middle class without a
- 00:32:41strong manufacturing base the gap in
- 00:32:44income between the middle class and the
- 00:32:45wealthiest americans has grown
- 00:32:47strikingly in recent decades
- 00:32:49in 1979 the peak of manufacturing
- 00:32:52employment the average after tax incomes
- 00:32:54of the richest americans made 7.9 times
- 00:32:57more than those of the lower class
- 00:32:59however by 2007 the middle class made 24
- 00:33:03times less than the wealthiest americans
- 00:33:05a more than tripling of the income gap
- 00:33:08when you have that kind of income and
- 00:33:10wealth distribution it's a bad thing for
- 00:33:13society
- 00:33:14and for the economy because
- 00:33:17this little handful of people at the top
- 00:33:20with all the money
- 00:33:22they can't consume
- 00:33:24to keep an auto plant going you know if
- 00:33:26you if you suddenly become a
- 00:33:28bazillionaire
- 00:33:30okay you might have about you know seven
- 00:33:32cars but you're not going to buy 70. you
- 00:33:35know but the increase in your income is
- 00:33:39not gonna
- 00:33:40increase your consumption so hugely that
- 00:33:42you're gonna go out and buy
- 00:33:4570 ford pickup trucks
- 00:33:48whereas if that money was in the hands
- 00:33:50of a bunch of other households they
- 00:33:52would
- 00:33:53the united states has evolved over the
- 00:33:55200 plus years that we've been in
- 00:33:57existence
- 00:33:58in our at the outset we were put pretty
- 00:34:00much inwardly focused we were a
- 00:34:02fledgling nation
- 00:34:04trying to be able to claim the continent
- 00:34:06uh and uh be able to make sure that we
- 00:34:09were success
- 00:34:10we have had various times where we had
- 00:34:13promoted free trade or where we tried to
- 00:34:15be more protectionist for example during
- 00:34:18the depression
- 00:34:20one
- 00:34:21segment of society felt that the answer
- 00:34:23was to close the borders
- 00:34:26and let's take care of ourselves
- 00:34:28and the smoot-hawley trade bill was
- 00:34:30passed
- 00:34:31that was very protectionist in nature
- 00:34:33and quite frankly it caused
- 00:34:35the depression to become worse rather
- 00:34:37than better clearly today we are free
- 00:34:40trade country
- 00:34:42and we believe that we still can compete
- 00:34:45effectively
- 00:34:47at the same point in time there's more
- 00:34:49and more concerns about unemployment
- 00:34:51here underemployment here and whether or
- 00:34:54not free trade is always fair trade
- 00:34:56whether or not some of the countries
- 00:34:58that we're trading with are playing by
- 00:35:00fair rules uh and therefore we are
- 00:35:03disadvantaged uh and and those are
- 00:35:05issues that clearly have to be focused
- 00:35:07on
- 00:35:08the issue of trade can't be solved by
- 00:35:09simply choosing an ideological side
- 00:35:12most likely the answer is finding a
- 00:35:14balance somewhere in the middle a better
- 00:35:16use of our time is to consider how we
- 00:35:18shop after all our actions usually speak
- 00:35:21louder to what we believe than our
- 00:35:22opinions anyway
- 00:35:24through the recession many of us woke up
- 00:35:27and found that our bellies were too big
- 00:35:29our closets were too big our houses were
- 00:35:32too big
- 00:35:34our cars were too big and that we needed
- 00:35:36to go on a diet
- 00:35:38what has happened
- 00:35:40in this orgy of debt over the past few
- 00:35:43years is that debt
- 00:35:45has made up the gap
- 00:35:47between what
- 00:35:49people can pay for with
- 00:35:52their jobs where now remember that we
- 00:35:55haven't had
- 00:35:56real wage increases for 40 or so years
- 00:36:02debt is making up the difference between
- 00:36:04what they can afford with their jobs and
- 00:36:07what they are consuming
- 00:36:10i resent it when somebody comes to me
- 00:36:12and goes tell me all the tricks
- 00:36:15that merchants and marketers use to
- 00:36:16trick me into buying goods
- 00:36:18i'm not tricking you in to buying
- 00:36:20anything
- 00:36:22you have the responsibility to be able
- 00:36:24to look at it process it
- 00:36:27understand it here
- 00:36:29and see whether it fits into the context
- 00:36:31of your life
- 00:36:33we need to get beyond the thrill of the
- 00:36:36purchase to the pride of ownership
- 00:36:39free traders think that by opening up
- 00:36:42markets you're going to increase
- 00:36:45competition
- 00:36:46and you will lower prices and that that
- 00:36:49will benefit consumers
- 00:36:51everywhere and if you look at uh how
- 00:36:54that
- 00:36:55comes into being in reality in the
- 00:36:57united states it's kind of the walmart
- 00:36:58effect it's kind of like you can go to
- 00:37:00walmart and get low low prices that's
- 00:37:03that's the free trade argument one of
- 00:37:05the things i love about my job
- 00:37:07is that retail is the dipstick of social
- 00:37:10change
- 00:37:12so how we bought
- 00:37:13in 1850 and how we bought in 1950 and
- 00:37:18how we buy in 2012 is different
- 00:37:22and those differences are a reflection
- 00:37:25of the changes in us and the changes in
- 00:37:27the culture that we live in
- 00:37:30currently most americans do the majority
- 00:37:31of their shopping in today's big box
- 00:37:33retailers
- 00:37:35it's no secret that these discount
- 00:37:36retailers rely heavily on imported goods
- 00:37:39to keep the everyday low prices they
- 00:37:40offer to americans on a tight budget
- 00:37:43but what we might not think about is how
- 00:37:45our demand for these low-cost goods
- 00:37:47affects manufacturing processes around
- 00:37:49the world when millions of price
- 00:37:50concerned consumers demand cheaper
- 00:37:52imported goods at our big box store we
- 00:37:54unknowingly encourage companies to take
- 00:37:56whatever means necessary to compete
- 00:37:58often resulting in the moving of
- 00:37:59production to a lower cost country while
- 00:38:02this has a positive effect on our
- 00:38:03wallets it can have real consequences
- 00:38:05for small business owners trying to
- 00:38:07compete for the same shelf space i think
- 00:38:09american consumers are happy being able
- 00:38:12to pay five bucks for a t-shirt i mean
- 00:38:14that's
- 00:38:15yeah that's a nice thing to be able to
- 00:38:17save some money at the grocery store
- 00:38:20at the superstore but here's the
- 00:38:22challenge
- 00:38:23you can't shop at walmart if you don't
- 00:38:25have a job and that's what communities
- 00:38:28are discovering right now
- 00:38:33through general welding we're always
- 00:38:35bidding and quoting and uh i ended up
- 00:38:37bidding these pipe posts which was a
- 00:38:39structural steel support post that went
- 00:38:41inside of pvc fencing it was for certain
- 00:38:43we had a three and a half million dollar
- 00:38:45project going there we're making
- 00:38:46different pipes and galvanized and
- 00:38:47everything we ended all tied up that
- 00:38:49became a real big part of our life you
- 00:38:51know it was about a 10-year run uh then
- 00:38:53suddenly uh
- 00:38:55you know i seen the sales dropping off
- 00:38:57and they said you got to lower your
- 00:38:58price and
- 00:38:59i did you know and i lowered them more
- 00:39:01and i lowered them more and mark called
- 00:39:03me up he said dad what i said what
- 00:39:04happened
- 00:39:05he said uh we lost the job
- 00:39:08well how could you lose the job we had a
- 00:39:09job tied up
- 00:39:11he said somebody else bit us
- 00:39:13yeah i said where he said i don't know
- 00:39:14yet he said we lost it so i know you
- 00:39:16know the material i know the labor
- 00:39:18involved i know what it takes to make
- 00:39:20this post i make some calls of course
- 00:39:22i've got friends that tell me some
- 00:39:24information and
- 00:39:25then they tell me uh it's coming from
- 00:39:27florida
- 00:39:29and i thought florida
- 00:39:32you know i'm 20 miles away from the plan
- 00:39:34i ship to
- 00:39:36i want to see one of these pipes they're
- 00:39:381200 plus miles where are you getting
- 00:39:40them
- 00:39:41what are they i mean florida
- 00:39:45so i finally get a pipe
- 00:39:49it looked thinner to me the galvanized
- 00:39:51coating wasn't great and the weld was
- 00:39:53sure smaller than mine it wasn't an aws
- 00:39:55certified weld so it's not the same
- 00:39:57quality and that probably bothered me
- 00:39:59more than anything i said i had to file
- 00:40:01all these specifications why don't they
- 00:40:04[Music]
- 00:40:05finally i get out of them that it's
- 00:40:07coming from china
- 00:40:12and i said really china's making them
- 00:40:14this heavy 10 to 12 pound post can you
- 00:40:17ship it to the united states to florida
- 00:40:19and ship it up to me and can beat me by
- 00:40:21three dollars a post i couldn't believe
- 00:40:24it
- 00:40:26i suddenly realized this is a whole
- 00:40:28nother
- 00:40:29you know chapter in my life i've never
- 00:40:31dealt with outside competition it's not
- 00:40:34within the united states it's somebody
- 00:40:36overseas
- 00:40:39[Music]
- 00:40:46and what bothered him more than losing
- 00:40:48the contract was the fact that they had
- 00:40:50to look as employees in the eyes and he
- 00:40:52had to lay some of them off he's not a
- 00:40:54corporate soul if you will
- 00:40:57he is a very kind human being so
- 00:41:00it was like him telling his daughter her
- 00:41:02son they have to be let go
- 00:41:06things started falling apart we lost a
- 00:41:08lot of good people a lot of people you
- 00:41:10got close with
- 00:41:11uh
- 00:41:12even had to lay me off for a little
- 00:41:13while that's a sore subject but
- 00:41:16you know you get yourself settled into
- 00:41:18one place you think you're going to be
- 00:41:20there you know make a career you know
- 00:41:23and
- 00:41:24just blows up in your face and you've
- 00:41:25got to start from scratch again start at
- 00:41:27the bottom
- 00:41:28the biggest thing that popped into my
- 00:41:30head was what do i do now
- 00:41:32i'm almost 50 years old
- 00:41:34you know all i know is this
- 00:41:36it's you know i mean
- 00:41:38i don't know anything else suddenly i go
- 00:41:40from 69 employees to 31 employees
- 00:41:43and
- 00:41:44things have changed
- 00:41:45[Music]
- 00:41:48these were people that believed in mark
- 00:41:50yandle i mean they did what i needed to
- 00:41:52get done whenever i needed to get it
- 00:41:54done if it was out in the cold 40 foot
- 00:41:56up in a lift but all of a sudden these
- 00:41:58people are in front of me now i've got
- 00:42:00to lay him off that gave me everything
- 00:42:02when the bottom fell out really we're
- 00:42:03thinking about what to do we're going to
- 00:42:05have to maybe he have to sell his house
- 00:42:07and come back and live home here the
- 00:42:09apartment we put up we're going to have
- 00:42:10to sell everything we have to keep going
- 00:42:12to pay off what our mortgage is at
- 00:42:14because nobody wants to fight a business
- 00:42:16he must have had about five close calls
- 00:42:18like that we're gonna close shop the
- 00:42:19next day that just hung on me if i
- 00:42:21didn't make it what would my parents
- 00:42:23think what would my family think and
- 00:42:24that that was a something i never hit
- 00:42:26before i was worried about everybody all
- 00:42:28the sudden worried about what they what
- 00:42:30they would think if mark went out
- 00:42:34[Music]
- 00:42:46it was february and i was at a wholesale
- 00:42:48show and a new buyer came in that i
- 00:42:50didn't recognize from the smithsonian
- 00:42:52and she said we've changed how we're
- 00:42:54buying things and we no longer want your
- 00:42:57work
- 00:42:59so
- 00:43:00in one sentence
- 00:43:02i was done
- 00:43:08it was totally dumbfounding how
- 00:43:11you know for many years i was the top
- 00:43:13selling and this new buyer comes in and
- 00:43:15she says
- 00:43:16nah that's it we don't want you it's
- 00:43:18just really complexing just really
- 00:43:22a bad moment
- 00:43:29it was uh early this early this spring i
- 00:43:32was actually sitting at my desk and the
- 00:43:35phone rang it was a friend of mine that
- 00:43:36hadn't spoken to in a while and she was
- 00:43:39very excited talking like a mile a
- 00:43:41minute i couldn't imagine what was on
- 00:43:43her mind and she said mary's i was just
- 00:43:45at the smithsonian and she said i saw
- 00:43:48stuff that kind of looks like yours and
- 00:43:50and it was made in china and i said what
- 00:43:53are you talking about
- 00:43:54and actually i was sitting there waiting
- 00:43:56for me to send a photograph to me and i
- 00:43:58was saying to myself you know
- 00:43:59it's been a long time since you know i
- 00:44:02even thought about any of this and
- 00:44:05i don't make anything for the
- 00:44:06smithsonian anymore you know what
- 00:44:08possibly could they have that could look
- 00:44:10like mine and then that the screen comes
- 00:44:13up and i'm just like oh my god
- 00:44:15this is just this is horrible this is
- 00:44:18just like
- 00:44:20how could they decide to buy something
- 00:44:22that's so inferior when they had
- 00:44:24something so long ago that worked
- 00:44:27[Music]
- 00:44:31being a small business owner
- 00:44:33is is very hard here in the united
- 00:44:35states it's very competitive we're
- 00:44:37dealing not only with
- 00:44:39local business owners and national
- 00:44:41business owners but globally as well
- 00:44:44how does the actual product sell and how
- 00:44:47do you sell it in this huge global
- 00:44:49market
- 00:44:50is very difficult
- 00:44:51[Music]
- 00:44:54a souvenir to me is something that's
- 00:44:56very special when i travel abroad i
- 00:44:59certainly want to purchase
- 00:45:01something that is handmade from that
- 00:45:02country and when i think of people
- 00:45:06coming to united states when they go to
- 00:45:09a place like smithsonian and they want
- 00:45:10to bring a piece of americana home
- 00:45:13and there isn't a thing in the store
- 00:45:16that's made united states that's
- 00:45:17ludicrous come on
- 00:45:22i can see a scenario where
- 00:45:24manufacturing collapses in the united
- 00:45:27states it's like a bad dream but it
- 00:45:28could happen i mean you saw
- 00:45:30what happened during the last recession
- 00:45:38when you as an economy get rid of your
- 00:45:41manufacturing base the results are very
- 00:45:45are very cataclysmic you have a domino
- 00:45:47effect of decline that starts to affect
- 00:45:50everybody in every industry but what
- 00:45:52happens is all the businesses around
- 00:45:55the factory and in that
- 00:45:57city or town close down to the dry
- 00:45:59cleaners the diners the bowling alleys
- 00:46:02the doctors the accountants the banks
- 00:46:05everything
- 00:46:06sooner or later goes because the job
- 00:46:08base that brought all the
- 00:46:10financial wherewithal into the town has
- 00:46:12disappeared has moved abroad or
- 00:46:15somewhere else so the whole town is
- 00:46:17essentially empty and where property
- 00:46:19values depreciate now we have to lay off
- 00:46:21firefighters and police officers and
- 00:46:23teachers and now we're not collecting
- 00:46:25enough revenue for the state to invest
- 00:46:27in education and higher education so all
- 00:46:30these things are all interconnected when
- 00:46:32i started in this business people said
- 00:46:33well high technology is going to be our
- 00:46:35saving grace so it doesn't matter that
- 00:46:37we're moving
- 00:46:38certain manufacturing jobs offshore but
- 00:46:40at least they've honestly stopped saying
- 00:46:43that because
- 00:46:44there's not much high technology made in
- 00:46:46the united states anymore we have an
- 00:46:48enormous trade deficit the united states
- 00:46:50is a great country but it has a number
- 00:46:52of fundamental imbalances
- 00:46:54one of which is the trade imbalance the
- 00:46:56trade deficit sounds very esoteric for
- 00:46:58people but here's what it is
- 00:47:00you have goods that you're selling
- 00:47:01abroad those are your exports uh that
- 00:47:03you're making in the united states then
- 00:47:05you have goods that you're importing
- 00:47:07from overseas those are your imports
- 00:47:09when you add
- 00:47:10the
- 00:47:11exports up and then you subtract the
- 00:47:13imports that's your trade balance for a
- 00:47:15long time in the united states in fact
- 00:47:16for several decades we've had a trade
- 00:47:18deficit and has grown almost every year
- 00:47:22when you end up
- 00:47:23importing more than you export you end
- 00:47:25up having to owe people money and
- 00:47:27sometimes you have to borrow it from
- 00:47:29people who may or may not have the same
- 00:47:31interest that you have
- 00:47:35and to the extent that you do that for
- 00:47:37the short term it's not a problem but to
- 00:47:39the extent that you're doing it on a
- 00:47:41recurring basis and to a greater extent
- 00:47:43it is a big problem
- 00:47:45ultimately you need to produce more than
- 00:47:47you consume
- 00:47:49if you want the future to be better than
- 00:47:51the past
- 00:47:55since the year 2000 we've lost about 5.5
- 00:47:58million manufacturing jobs in this
- 00:48:00country which you know is only a little
- 00:48:03over 10 years and that is a third of our
- 00:48:05manufacturing jobs
- 00:48:07so that drop is almost unbelievable that
- 00:48:10if we could have lost a third of those
- 00:48:12jobs in a decade essentially
- 00:48:15and when you look at the multiplier
- 00:48:18related to manufacturing jobs most
- 00:48:20people believe that for every
- 00:48:21manufacturing job there are two to three
- 00:48:24other jobs
- 00:48:25so that really
- 00:48:27makes the 5.5 million translate into
- 00:48:30about 10 to 15 million jobs and in the
- 00:48:32united states there are 13.3 million
- 00:48:35people who are officially unemployed so
- 00:48:38when you just think about it that loss
- 00:48:40in manufacturing jobs is kind of the
- 00:48:41backbone that broke that has caused this
- 00:48:44incredible unemployment in this country
- 00:48:46right now
- 00:48:47we chased the tech bubble in the 1990s
- 00:48:50and it popped we chased the housing
- 00:48:52bubble and the wall street bubble last
- 00:48:55decade and it popped
- 00:48:57there is no manufacturing bubble it is
- 00:49:00sustainable it's what we do well it's a
- 00:49:02core competency of our country
- 00:49:05and we look at other nations and they're
- 00:49:08fighting for manufacturing jobs we're
- 00:49:10the only country that hasn't been doing
- 00:49:12that
- 00:49:32the town of scott hegan and surrounding
- 00:49:34area has always dealt in the shoe
- 00:49:37manufacturing
- 00:49:40we used to have roughly 30 thousand
- 00:49:42people not thirty years ago making shoes
- 00:49:44in the state now we're down to about a
- 00:49:46thousand
- 00:49:47[Music]
- 00:49:54it's tough i think today for people to
- 00:49:56understand that to make a high-quality
- 00:49:59product safely
- 00:50:01is tough and and that's what we're up
- 00:50:03against all the time
- 00:50:07[Music]
- 00:50:10today with
- 00:50:12the philosophy and the way we're making
- 00:50:13shoes today and the quality level being
- 00:50:15this close to the customer uh we're
- 00:50:17executing a real nice plan
- 00:50:28checking for quality
- 00:50:30checking margins
- 00:50:32checking for threads
- 00:50:36i set my left hand first
- 00:50:39and it'll go around and it will come out
- 00:50:42and the even stitches the margin is
- 00:50:44going to be even around the whole end i
- 00:50:46put it on my plate and it takes out the
- 00:50:48throat stay and i put even with my holes
- 00:50:51of the eyelashes and put the computer
- 00:50:53flat and that is it
- 00:50:56knowing that
- 00:50:57we put shoes
- 00:50:59on a lot of people's feet you know it it
- 00:51:02really is it's something to be proud of
- 00:51:04you know
- 00:51:06it's all about pride you pass on good
- 00:51:09work
- 00:51:10because you want that next person to
- 00:51:12be able to do what they need to do
- 00:51:14and yeah it's all about pride
- 00:51:22[Music]
- 00:51:26by having new balance in town we're able
- 00:51:28to
- 00:51:29filter more of the economy all through
- 00:51:31the area they're they're a family
- 00:51:33they're part of our family in scout
- 00:51:35deegan and we don't know what we would
- 00:51:36do without
- 00:51:38new balance in skowhegan provides a
- 00:51:41purpose
- 00:51:42i heard one of our economic developers
- 00:51:43refer to it as a
- 00:51:45thread in the tapestry and new balance
- 00:51:47being one of the largest threads one of
- 00:51:49the clearest threats and i thought he
- 00:51:51put it really well we are
- 00:51:53and we're proud to be that
- 00:51:55it's again part of the philosophy of the
- 00:51:57new balanced business model is that we
- 00:51:59are in the communities we're a business
- 00:52:01the community is proud to host
- 00:52:05if we can all agree that manufacturing
- 00:52:07is a good thing for the country as a
- 00:52:09whole but we don't want to give up the
- 00:52:10low prices we've come to expect then
- 00:52:12where do we go from here if we want to
- 00:52:14see an increase in u.s manufacturing who
- 00:52:17can we trust to make it happen
- 00:52:21[Music]
- 00:52:23[Applause]
- 00:52:27in baseball the purpose of a bunt is to
- 00:52:29advance a runner into a scoring position
- 00:52:34in order to win a sacrifice must be made
- 00:52:37[Music]
- 00:52:39who among us will step up to the plate
- 00:52:42and be willing to make the sacrifices to
- 00:52:44put american made back on the shelves
- 00:52:49[Music]
- 00:52:51[Applause]
- 00:52:51[Music]
- 00:52:53can we look to american companies
- 00:52:55[Music]
- 00:53:02you say the the two words louisville and
- 00:53:04slugger together there's no question in
- 00:53:06your mind what you're talking about
- 00:53:07you're talking about
- 00:53:09baseball and the greatest brand and the
- 00:53:11in the history of the game of baseball
- 00:53:13but there was a time the 1970s where the
- 00:53:16louisville slugger was actually made
- 00:53:19across the ohio river in jeffersonville
- 00:53:22indiana and that was
- 00:53:24not something that sat very well with
- 00:53:27people who lived in louisville kentucky
- 00:53:28my goodness how could a product call the
- 00:53:31louisville slugger be made
- 00:53:34in jeffersonville indiana when it always
- 00:53:36said in louisville kentucky
- 00:53:38this is a baseball city so we just have
- 00:53:40a wonderful baseball history in 1918
- 00:53:43they signed a guy named babe ruth
- 00:53:45and babe ruth was really the player who
- 00:53:47helped this company
- 00:53:48propel
- 00:53:49even further and become extremely
- 00:53:51popular because he was the first great
- 00:53:54home run hitter and he was the guy who
- 00:53:56literally changed the game of baseball
- 00:53:58and uh the company just continued to
- 00:54:00sign player after player lou gehrig and
- 00:54:03joe dimaggio and jackie robinson roberto
- 00:54:06clemente and hank aaron and right on
- 00:54:08into stars of today
- 00:54:10[Applause]
- 00:54:15the fact is the headquarters of the
- 00:54:17company never left louisville the
- 00:54:18offices always were here but
- 00:54:20manufacturing did in fact take place
- 00:54:22across the river in suburban louisville
- 00:54:25and jeffersonville indiana which
- 00:54:27you know we all feel like that's part of
- 00:54:28louisville but it is in another state
- 00:54:30and so that just did not sit very well
- 00:54:32with people it was a business decision
- 00:54:34at that time but jack hillary has said
- 00:54:36numerous times that was one of the
- 00:54:38biggest mistakes that he ever made was
- 00:54:40to take the company out of louisville
- 00:54:44the mayor of louisville always had a
- 00:54:46goal to make sure that the manufacturing
- 00:54:48of the louisville slugger bat came back
- 00:54:50to louisville kentucky and it did into
- 00:54:52this very building in 1996 uh when the
- 00:54:56manufacturing was moved back here and
- 00:54:58it's been here ever since then i don't
- 00:54:59see it going any place
- 00:55:01ever again
- 00:55:05louisville slugger's move back to
- 00:55:07kentucky was a decision to protect the
- 00:55:09integrity of a brand
- 00:55:11but if an american brand doesn't
- 00:55:12necessitate american made to maintain
- 00:55:14its image these days then why would a
- 00:55:16company move their production back to
- 00:55:18the u.s
- 00:55:19today there are literally hundreds of
- 00:55:21american brands making their products
- 00:55:22across oceans let alone state lines what
- 00:55:25would it take to attract these companies
- 00:55:27back is it even possible what is it
- 00:55:29that's keeping them from coming back the
- 00:55:31guy who owns the mom and pop shop
- 00:55:34oftentimes has a different motivation
- 00:55:36than the ceo of a multinational company
- 00:55:39and here's why
- 00:55:40the ceo of the multinational company has
- 00:55:43to answer to his shareholders every
- 00:55:45quarter it's the quarterly earnings
- 00:55:46pressure it's not a long-term
- 00:55:48sustainable business plan about how you
- 00:55:51can invest in capital to keep the jobs
- 00:55:53here a decade from now two decades from
- 00:55:55now how you can keep that long-term
- 00:55:57growth it's about the next 90 days
- 00:56:00literally whereas the
- 00:56:02the small manufacturer says i want a
- 00:56:06business that's going to be around for a
- 00:56:07generation or for two generations
- 00:56:09something that's going to help my
- 00:56:11community help my family help my country
- 00:56:13when you're running a public sector
- 00:56:14company you have to be concerned about
- 00:56:17the shareholders
- 00:56:18you have a legal responsibility and a
- 00:56:21fiduciary duty to the shareholders
- 00:56:24and you could be sued
- 00:56:26if you don't properly discharge that
- 00:56:27fiduciary duty
- 00:56:29and yes that means you need to make
- 00:56:31profit
- 00:56:32and you need to try to maximize
- 00:56:34shareholder value
- 00:56:35but it's not all about money unless we
- 00:56:38can get the grip of wall street off of
- 00:56:40manufacturing we're going to fall
- 00:56:42further behind
- 00:56:45so publicly traded companies being tied
- 00:56:47down by their responsibilities to
- 00:56:48shareholders
- 00:56:50seems to be a convenient out
- 00:56:53but if it's so impossible to produce
- 00:56:54competitively priced goods in the u.s
- 00:56:57then why are foreign companies taking up
- 00:56:59the mantle of the american worker
- 00:57:01does it make sense
- 00:57:04perhaps there's no better example than
- 00:57:06bmw
- 00:57:07who bought a super bowl ad to ask just
- 00:57:09that
- 00:57:11does it make sense that a german car
- 00:57:12company would break ground in
- 00:57:14spartanburg south carolina and call it
- 00:57:16home does it make sense that in the
- 00:57:17height of recession when most companies
- 00:57:19were bailing out that they would dig in
- 00:57:21they would find their latest design in
- 00:57:2410 million different california
- 00:57:27does it make sense it makes sense it
- 00:57:28makes sense that a small town in the
- 00:57:30south to make every x3 every x3 in the
- 00:57:33world
- 00:57:34it makes perfect sense the all-new bmw
- 00:57:37x3
- 00:57:38some people don't like the idea that we
- 00:57:40have foreign companies that are coming
- 00:57:42to the united states and making things i
- 00:57:44have to say i'm not as concerned i i'm
- 00:57:46happy for any company that wants to
- 00:57:49invest in american workers
- 00:57:51and make stuff here that makes me very
- 00:57:53very happy if attracting foreign
- 00:57:55companies to manufacture in the u.s is
- 00:57:57the ticket to put americans back to work
- 00:57:59it will take the coordinated efforts of
- 00:58:01local communities
- 00:58:02one example of a community that's doing
- 00:58:04this is gwinnett county georgia
- 00:58:11that is a german company and one of the
- 00:58:12world's biggest manufacturers of cabinet
- 00:58:14hardware such as slides hinges and
- 00:58:17sliding and folding door hardware and
- 00:58:18the u.s market being a very important
- 00:58:20market of course um deserves its own
- 00:58:23facility and we knew
- 00:58:24roughly up the uh the geographic region
- 00:58:27that we wanted to go to gwinnett
- 00:58:28chambers is extremely active very
- 00:58:31business minded very very helpful they
- 00:58:32did the best job in showing us their
- 00:58:35story to show us the benefits for for an
- 00:58:38employer who wants to move to toucanette
- 00:58:40the
- 00:58:41facility cc is the only one that we have
- 00:58:43in the united states and brunette
- 00:58:45georgia our economic development
- 00:58:47organization partnership gwinnett is a
- 00:58:50community-based organization it has the
- 00:58:52county the schools the hospitals the
- 00:58:55businesses the cities and the cids
- 00:58:58all involved in economic development
- 00:59:05what i have seen in economic development
- 00:59:07is
- 00:59:08there's communities that are reactionary
- 00:59:11and they've decided they're going to sit
- 00:59:12back and they're going to respond to
- 00:59:14calls and that if that's your approach i
- 00:59:17wish you a lot of luck but to me the
- 00:59:19strong communities have a plan they have
- 00:59:22a strategy and they go out and they
- 00:59:24aggressively go after what they have
- 00:59:27decided that is their best sales pitch
- 00:59:29when we started moving industry from the
- 00:59:32united states into asia to mexico latin
- 00:59:35america and so forth
- 00:59:37there those governments set up
- 00:59:39what they call special work areas for
- 00:59:42companies to move into we could do that
- 00:59:44i sincerely believe today we go to trips
- 00:59:47to china and south korea and so forth or
- 00:59:50germany we market the state of georgia
- 00:59:52and then once we get those companies
- 00:59:54lined up we try to focus them on gwyneth
- 00:59:57county move out of the city find a low
- 00:59:59cost of doing business and set up an
- 01:00:01infrastructure and a tax base that will
- 01:00:03attract companies to come back here we
- 01:00:06have a lot of unemployed people right
- 01:00:07now in the united states and those
- 01:00:09manufacturing jobs that could be
- 01:00:11employing americans are employing people
- 01:00:13in other countries
- 01:00:15but what if we don't have the leadership
- 01:00:16in our communities to attract foreign
- 01:00:18manufacturers
- 01:00:19and if american public companies are
- 01:00:21beholden to the whims of shareholders
- 01:00:23then perhaps american manufacturing
- 01:00:26is left on the shoulders of american
- 01:00:27entrepreneurs
- 01:00:30one of the things that's always been
- 01:00:31great
- 01:00:32about america
- 01:00:34is americans
- 01:00:36at the outset of our country
- 01:00:38we had way more than our fair share
- 01:00:41of great people
- 01:00:43people that created the constitution of
- 01:00:46the united states
- 01:00:48people that helped to invent
- 01:00:50electricity
- 01:00:51and we have been the inventors of many
- 01:00:54things that have changed
- 01:00:56our world and our society fundamentally
- 01:00:59much of that is done
- 01:01:01by small and medium-sized businesses
- 01:01:03entrepreneurs that have an idea
- 01:01:06that that end up creating a product or a
- 01:01:09service that then takes off
- 01:01:14every town has its ups and downs
- 01:01:17so we've certainly had our ups and downs
- 01:01:19i mean freddy garl who is a
- 01:01:23native of greenwood and when he founded
- 01:01:25biking range corporation that's when we
- 01:01:27saw the turnaround in this town
- 01:01:29mid-1980s fred karl who was one of my
- 01:01:32best friends growing up had the
- 01:01:33brilliant idea to to start manufacturing
- 01:01:37ranges that to those of us who were
- 01:01:39fred's close friends we didn't get it at
- 01:01:41first but after he finally made the
- 01:01:43point to me that he had discovered a
- 01:01:44niche that no one else in the appliance
- 01:01:45industry knew about
- 01:01:47viking range was born we were building a
- 01:01:49new house in 1981
- 01:01:52and i wanted a commercial range in our
- 01:01:54house i was wondering why in the world
- 01:01:56in their high quality range on the
- 01:01:57market so
- 01:01:59that's when i decided there should be
- 01:02:01one and it'll be like a restaurant range
- 01:02:02because they're so cool looking
- 01:02:04and they're also heavy duty and
- 01:02:06stainless steel looks good so i went
- 01:02:08about designing one so that's when he
- 01:02:10brought manufacturing here to greenwood
- 01:02:13uh he made the statement you know that
- 01:02:15back then that if he couldn't do it in
- 01:02:17greenwood he wasn't going to do it at
- 01:02:18all fred as he built viking he wanted to
- 01:02:23to build greenwood along with it and
- 01:02:25that's exactly what he did
- 01:02:27now we have four plants here besides our
- 01:02:29distribution center and our product
- 01:02:30supports facility plus our corporate
- 01:02:32offices and then the hotel the
- 01:02:34restaurants and the spa and the cooking
- 01:02:36school and all that goes with it
- 01:02:38it gets back to just being good business
- 01:02:41to invest in your community and i think
- 01:02:43community development is
- 01:02:46everyone's job and the local employers
- 01:02:49i think have a responsibility to
- 01:02:51contribute to that so over a
- 01:02:54multi-decade period
- 01:02:56while industry was in steady state of
- 01:02:58decline in industry after industry was
- 01:03:00shutting its doors viking thankfully
- 01:03:02from my perspective was creating more
- 01:03:04and more jobs in the community so there
- 01:03:06was an interesting offset and in many
- 01:03:08ways changed the culture of the
- 01:03:09community
- 01:03:11viking probably i think it's safe to say
- 01:03:13is the lifeblood of the community here i
- 01:03:16think freddie crawl brought that vision
- 01:03:18back to greenwood and once he did
- 01:03:21then people the momentum i mean it's
- 01:03:23just keep on building and building until
- 01:03:26what you see today
- 01:03:27here at viking we make a high quality
- 01:03:29product it's not a cheap product it's
- 01:03:31quite expensive and
- 01:03:33it has to be
- 01:03:34very high quality
- 01:03:36it's made in america so we want anything
- 01:03:38made in america to be the very highest
- 01:03:39quality
- 01:03:41maintaining that quality is of the
- 01:03:42utmost importance to us
- 01:03:45as a company and so important for the
- 01:03:47brand
- 01:03:51but even if entrepreneurs choose to make
- 01:03:53their products in america
- 01:03:55and community leaders foster industry
- 01:03:57growth
- 01:03:58will consumers care about anything other
- 01:04:00than the number on the price tag are we
- 01:04:02even capable of considering anything
- 01:04:04besides the bottom line
- 01:04:06the crisis of our
- 01:04:0821st century
- 01:04:10existence is that i don't understand
- 01:04:13what the real value is
- 01:04:15let's just start with a with a t-shirt i
- 01:04:18source the t-shirt in sri lanka
- 01:04:21my wholesale price for it
- 01:04:24might be 1.98 it's a very good t-shirt
- 01:04:28i bring it back to my
- 01:04:30distribution center
- 01:04:32i sew a label into it in french it
- 01:04:34doesn't say it's made in france i
- 01:04:37re-label it not a t-shirt but i call it
- 01:04:39an expedition t-shirt i
- 01:04:42merchandise it beautifully inside the
- 01:04:45store
- 01:04:46i've done theatrical lighting on it
- 01:04:51the
- 01:04:51model looks really terrific and it flies
- 01:04:54out the door at 32 bucks each
- 01:04:57that is the the magic of fashion
- 01:05:01that is the um
- 01:05:04that's the that's the price that we pay
- 01:05:07for being
- 01:05:08victims rather than makers
- 01:05:11we as consumers are deeply confused
- 01:05:15about value
- 01:05:17my father had a shakespeare fishing pole
- 01:05:19and i remember cleaning it taken apart
- 01:05:22and it had screws you take out and it
- 01:05:24was made in america there was no
- 01:05:25question about it it was quality product
- 01:05:27uh you know then i i go and look at a
- 01:05:30fishing pole today and it sounds like
- 01:05:31it's broke already when you buy it it's
- 01:05:33just not
- 01:05:34quality
- 01:05:36so as i'm reading things about china and
- 01:05:39global economy and
- 01:05:42you know i start looking in stores and
- 01:05:45flipping over things and just
- 01:05:47really
- 01:05:48realizing that
- 01:05:50not a lot of things or products are
- 01:05:52still made here and i started to look at
- 01:05:54my own showroom at general welding
- 01:05:57a lot of things i thought were made in
- 01:05:59america weren't that just that was the
- 01:06:01start making a list in our own showroom
- 01:06:03seeing what's really made here and that
- 01:06:05was a really the start of me thinking
- 01:06:08about where i was going
- 01:06:13it was a shame when i lost overseas
- 01:06:15competition it's not the time to spend
- 01:06:17money it's not the time to do anything
- 01:06:19gutsy it's just not the time it's tough
- 01:06:22survival mode we're cutting costs and
- 01:06:24everything and i don't even want to tell
- 01:06:26my team or my family i've got another
- 01:06:28idea a one day mark could come into my
- 01:06:30office and
- 01:06:32said he was talking to a guy across the
- 01:06:35street about renting a building mark
- 01:06:37called and he said i have an idea and
- 01:06:39i'm thinking i'm sure you do and he said
- 01:06:42i'm thinking of
- 01:06:44opening up a store that's primarily made
- 01:06:45in america products behind all the
- 01:06:48scenes as we're in the recession i i
- 01:06:49have to go get a building permit for
- 01:06:51this new business idea mark handle came
- 01:06:53in front of the town board and uh
- 01:06:56showed us a rendering of
- 01:06:58of the building
- 01:06:59that he had just leased and it was quite
- 01:07:02a unique conversation we had with him he
- 01:07:04said well mark you you've done good with
- 01:07:06a lot of other things in your life and
- 01:07:08you run a clean business uh good luck to
- 01:07:10you but i said you know they said i
- 01:07:11think you got a big challenge there to
- 01:07:13find made in america products made it
- 01:07:14american made in america made in
- 01:07:16american products
- 01:07:18[Music]
- 01:07:19he talked to me about i said
- 01:07:21i don't think it's gonna go because i
- 01:07:23said we're a walden shop that's all we
- 01:07:25were i said if you open up like a
- 01:07:27country store it's sounding like a
- 01:07:29walmart or a different like this how are
- 01:07:31we gonna ever compete he came up with it
- 01:07:33and um
- 01:07:35it took me like i said it was really a
- 01:07:37surprise and i'm i'm thinking
- 01:07:39how the hell are we gonna make this work
- 01:07:41it was sprung on me and i thought he was
- 01:07:44crazy i thought he was out of his mind i
- 01:07:47don't know you know this is yeah
- 01:07:50i remember distinctly thinking to myself
- 01:07:52uh
- 01:07:53it's interesting
- 01:07:54should last a couple months nobody
- 01:07:57operates a business out of pure
- 01:07:58patriotism it's it's not smart
- 01:08:02it isn't enlightened i think it's
- 01:08:04probably
- 01:08:05a little bit
- 01:08:07idealistic to think every day people are
- 01:08:09going to think am i just buying stuff
- 01:08:10that's made in america there are a
- 01:08:12million other reasons people want to buy
- 01:08:13things design and branding has become an
- 01:08:16increasing part
- 01:08:17of
- 01:08:19the
- 01:08:20of the value of a product and the actual
- 01:08:22production has become a far smaller
- 01:08:25smaller part uh by most measures if
- 01:08:28consumers uh
- 01:08:30walk into a walmart
- 01:08:32and are thinking of purchasing a crock
- 01:08:34pot and they look at a crock pot and
- 01:08:36says okay well this one is uh 25 and it
- 01:08:39was made in china and here's another one
- 01:08:41for 35 made in the united states
- 01:08:44and i'm guessing that a good percentage
- 01:08:46of customers are going to buy that 25
- 01:08:49crock pot made in china
- 01:08:52if you were to ask me
- 01:08:54five years ago
- 01:08:56about how people viewed the made in
- 01:08:58america brand i would have said
- 01:09:00generally pretty lousy
- 01:09:04they couldn't find american
- 01:09:04american-made products on the shelves of
- 01:09:06most stores and so so consumers were
- 01:09:08like yeah that was nice a couple decades
- 01:09:10ago
- 01:09:11but i haven't given it much thought
- 01:09:12lately
- 01:09:17do you think there's examples of things
- 01:09:19that are products that people would buy
- 01:09:21like let's say a flag for instance or
- 01:09:23you know something that they'd feel
- 01:09:25that's a good question would americans
- 01:09:27faced with a american flag made in china
- 01:09:30and a slightly more expensive
- 01:09:33flag made in the united states
- 01:09:36on that one they might go with the
- 01:09:37american flag
- 01:09:44[Music]
- 01:09:51i am a sixth generation
- 01:09:53of uh the animans when you're making
- 01:09:55flags as long as anti-flag makers have
- 01:09:58your flag gets associated with very
- 01:09:59important events throughout history and
- 01:10:01we're very proud of these events we've
- 01:10:02been associated with from
- 01:10:04draping the call from abraham lincoln
- 01:10:06through commoner perry's
- 01:10:08first trip to the north pole in 1910
- 01:10:11to the flag that flew on iwo jima during
- 01:10:14world war ii to the flag that went to
- 01:10:16the moon in 1969.
- 01:10:18[Music]
- 01:10:25you know in business if you if you're
- 01:10:26standing still
- 01:10:28you're essentially dying
- 01:10:30you have to be constantly evolving
- 01:10:33flag making is uh would be considered a
- 01:10:36niche industry
- 01:10:38but
- 01:10:38we're very competitive
- 01:10:40our evolution has been continual if you
- 01:10:42look from the digital printing we now do
- 01:10:44compared to the old screen printing it's
- 01:10:46not static i think people sometimes feel
- 01:10:48that oh product got moved to india or
- 01:10:50china and that's where it's always going
- 01:10:52to be made and that's not so business is
- 01:10:54constantly flowing and evolving and
- 01:10:56things will flow and evolve back here
- 01:10:58we're seeing already due to flexibility
- 01:11:00or logistic reasons or timing of speed
- 01:11:03of product to market some companies are
- 01:11:05bringing products back to the united
- 01:11:06states they're making them more modern
- 01:11:08efficient plants and i think we'll see
- 01:11:09more of that honestly
- 01:11:11[Music]
- 01:11:18american flag to me is
- 01:11:21a very complex item because
- 01:11:23obviously it represents the ideas united
- 01:11:26states it it also to me has been much
- 01:11:29more of a powerful symbol since 9 11.
- 01:11:31you know i lost some friends
- 01:11:35you know the towers of 9 11. and
- 01:11:38so i think
- 01:11:39in the last 10 years i viewed the
- 01:11:40american flag differently than i used to
- 01:11:42um you make it every day
- 01:11:44you're you're worried about
- 01:11:46the workers being efficient the fabric
- 01:11:47being dyed the right shade the star
- 01:11:49fields having the right density of
- 01:11:52stitches in the stars but then when 9 11
- 01:11:55happens you uh
- 01:11:58you you view the flag much differently
- 01:12:04i think most people feel that it just
- 01:12:06makes sense to make the flag here
- 01:12:24i say my prayers every day i believe in
- 01:12:26god above and i hope the made in america
- 01:12:28store is a great statement for our
- 01:12:30country i think that any business owner
- 01:12:33would probably agree that a risk is a
- 01:12:35big part of it
- 01:12:36and mark has never been afraid to take a
- 01:12:39risk
- 01:12:40um
- 01:12:41i could just tell by looking at him he
- 01:12:43was nervous mark is not a person to call
- 01:12:45and ever complain i heard through the
- 01:12:47family grapevine we were all nervous he
- 01:12:49when he came to me with the idea like i
- 01:12:51said he really surprised me
- 01:12:52and i didn't know where he was going to
- 01:12:54go with it you know and then you know it
- 01:12:56moved it just seemed to move really fast
- 01:12:58it was like
- 01:13:00gosh weeks went by and it was like an
- 01:13:02idea to reality boom i always go with
- 01:13:05what you know i want to do but i did
- 01:13:07have you know for number one it's a
- 01:13:09retail store i found this location
- 01:13:11that's close to my general welding and
- 01:13:13fabricating my headquarters but it's set
- 01:13:16back off the road everything he does is
- 01:13:18very risky and sometimes i really don't
- 01:13:21think that it's going to work out for
- 01:13:22him wasn't the best retail location
- 01:13:25wasn't a lot of business around it the
- 01:13:27store doesn't work out you know yes it
- 01:13:29could help the business general welding
- 01:13:31but it could also affect the business of
- 01:13:33general welding too
- 01:13:35where am i going to get the cash flow
- 01:13:36are people going to shop are they going
- 01:13:38to come back can i get people shopping
- 01:13:40could i get frequency visits you know
- 01:13:42that was a big point can i get enough
- 01:13:44products was our number one concern
- 01:13:46nobody knew the research that goes into
- 01:13:47finding 100
- 01:13:49made in america products that was it was
- 01:13:52endless labor hours of trying to find
- 01:13:55products
- 01:13:56that were 100 percent american made and
- 01:13:59we actually found uh only 40 products
- 01:14:02that were 100 percent made in america if
- 01:14:04you did find a product maybe the wrapper
- 01:14:06was made somewhere else and the product
- 01:14:08was made here he wanted the whole kit
- 01:14:10and gabo to 100 is what i'm going to go
- 01:14:12for he's just step back and let him do
- 01:14:15his thing and hang on and hope it works
- 01:14:17and i set up you know three rules it has
- 01:14:19to be 100 made in america has to be top
- 01:14:22quality has to feed an american family
- 01:14:24so i have to live by these rules too in
- 01:14:27elmo which is really a little town
- 01:14:29outside of buffalo who's going to come
- 01:14:31to the store to buy these items
- 01:14:33it's really a scary thought
- 01:14:36can we pull this off will anybody come
- 01:14:40[Music]
- 01:14:49i want to hear this story because when a
- 01:14:51small manufacturer had the layout of 40
- 01:14:54employees 60 of his workforce he took
- 01:14:56action and he opened a store at a store
- 01:14:58in upstate new york found one store in
- 01:15:00elma new york called made in america for
- 01:15:03the made in america store in east aurora
- 01:15:05that only
- 01:15:06only only only sells us-made products
- 01:15:09fully made in the usa are things still
- 01:15:12made in america
- 01:15:13how great is that once one in every
- 01:15:16single state he imagined it being like
- 01:15:17walmart but without the foreign goods i
- 01:15:19love the variety of goods he has there
- 01:15:22too we're finding out that people really
- 01:15:24like all american products
- 01:15:27that discovery has led to international
- 01:15:29attention and what is made in america
- 01:15:31store on the map
- 01:15:42i was amazed that people that came
- 01:15:45every day people came buses came
- 01:15:47now we got buses from iowa missouri
- 01:15:50every place you can think of they really
- 01:15:52made me feel good that finally something
- 01:15:54succeeded one person could change the
- 01:15:58life
- 01:15:58of a town
- 01:16:00i mean it's wonderful the son-in-law is
- 01:16:02back to work all our friends are back to
- 01:16:04work so he probably put another 20
- 01:16:06people back to work
- 01:16:10[Music]
- 01:16:16i'd like to put a store in every state i
- 01:16:19mean i'd like this store to be respected
- 01:16:21i'd like it to be the roots so that no
- 01:16:23this doesn't happen to our country again
- 01:16:25we always have 50 of our products made
- 01:16:27in this country because our store is not
- 01:16:29just a retail store it helps the
- 01:16:31manufacturers we're about creating and
- 01:16:33saving jobs in the united states of
- 01:16:34america by increasing manufacturing and
- 01:16:37if you bring manufacturing back we can
- 01:16:38grow this country this idea that we have
- 01:16:40to make things in this country is back
- 01:16:43us consumers would like to buy american
- 01:16:46it's a feeling that is surging it's not
- 01:16:48just where a corporation is based that's
- 01:16:51important it's where it actually
- 01:16:53produces things
- 01:16:55we can compete on a global market if we
- 01:16:57make the choice to
- 01:16:59and we have to end up making a number of
- 01:17:01fundamental changes
- 01:17:02in order to try to revitalize america
- 01:17:06and make sure
- 01:17:07that we can once again make made in
- 01:17:10america
- 01:17:11a reality
- 01:17:20so
- 01:17:21you currently produce 25 in the states
- 01:17:24yes we do
- 01:17:26so what would it take to make that more
- 01:17:30you know the key to making more is
- 01:17:32creating more demand for u.s product
- 01:17:34we've got a number of programs that
- 01:17:35we've put in place since we met last and
- 01:17:38it's starting to work we are exporting
- 01:17:40more than we were we've added 60 new
- 01:17:42jobs and we've really got the factory
- 01:17:44fired up about exporting american made
- 01:17:47quality
- 01:17:47[Music]
- 01:17:56not only have we seen the demand for
- 01:17:58those products grow in the u.s but we've
- 01:18:00seen it start to grow internationally
- 01:18:02japan korea and
- 01:18:04china all three markets clearly have
- 01:18:06subset
- 01:18:07of consumers that are seeking out an
- 01:18:09american-made product
- 01:18:11did you ever think this would happen
- 01:18:14no
- 01:18:15i never thought this was gonna happen i
- 01:18:17was very excited when i got a call back
- 01:18:19and they were interested in my product
- 01:18:21and i think that they most likely called
- 01:18:24because of the media change and because
- 01:18:26of the demand for more handmade products
- 01:18:32[Music]
- 01:18:38here in america if people
- 01:18:40expressed it if they showed it and then
- 01:18:42moved towards that movement of demanding
- 01:18:46more of american-made products and
- 01:18:48showed that behavior themselves by
- 01:18:50shopping more locally and doing things
- 01:18:52that that small change will occur
- 01:18:55which will then snowball into larger
- 01:18:57change
- 01:18:58it's got to happen and there's no other
- 01:19:00way
- 01:19:01[Music]
- 01:19:14[Music]
- 01:19:16so you're talking to me earlier about
- 01:19:18providing for the family
- 01:19:20every man wants to provide for his
- 01:19:22family that's the natural thing to do
- 01:19:24but being an entrepreneur
- 01:19:26i have a lot of livelihoods at stake so
- 01:19:29it means a lot more to me i i put every
- 01:19:31day i have to give 110 percent
- 01:19:35now have you ever thought about what if
- 01:19:37you fail
- 01:19:39that's not an option
- 01:19:49i have great family great friends uh we
- 01:19:52put a lot into this
- 01:19:53and uh at some point you just have to
- 01:19:55believe
- 01:19:58while these stories seem to have happy
- 01:20:00endings and while cities like detroit
- 01:20:02are redefining themselves we are far
- 01:20:04from being out of the woods cities and
- 01:20:06towns everywhere stand as clear examples
- 01:20:08of the warnings of abandoning
- 01:20:10manufacturing
- 01:20:13perhaps the biggest change that
- 01:20:15consumers can make to affect american
- 01:20:17manufacturing is to look beyond the
- 01:20:19price of a good and look at the overall
- 01:20:21price to the health of this nation
- 01:20:23buying locally where it's available and
- 01:20:25american where it's reasonable has its
- 01:20:27effect seen and unseen on your fellow
- 01:20:28citizen as you're deciding on which
- 01:20:30product you wish to buy look at the
- 01:20:32label think about the relationship you
- 01:20:34have with where an item is made who's
- 01:20:36behind your decision what part of its
- 01:20:38production chain has the biggest impact
- 01:20:40on where you live
- 01:20:41there is no question that we have a
- 01:20:43relationship between the products we buy
- 01:20:45and make in america
- 01:20:47the question is what kind of a
- 01:20:48relationship do you want how deep do you
- 01:20:51want to go
- 01:20:53the bases are loaded
- 01:20:56we're down by three
- 01:21:00the count is full
- 01:21:02and it's up to us
- 01:21:07[Music]
- 01:21:26[Music]
- 01:21:30back in my hometown
- 01:21:34watching smoke it never stops
- 01:21:38i'm gonna live here when i'm
- 01:21:43[Music]
- 01:21:52build it up
- 01:21:54i'm a believer in the progress
- 01:22:01i thought this
- 01:22:04[Music]
- 01:22:09and was your money to yourself
- 01:22:21[Music]
- 01:22:36and
- 01:22:40[Music]
- 01:22:45such a long way for us
- 01:22:52the fact of the matter
- 01:22:56can't take away what's in your heart
- 01:23:03[Music]
- 01:23:16kept your money to yourself
- 01:23:27[Music]
- 01:23:31cutting corners is
- 01:23:35[Music]
- 01:24:00everybody
- 01:24:02[Music]
- 01:24:04is
- 01:24:11[Music]
- 01:24:18kept your money to yourself
- 01:24:26[Music]
- 01:24:42back is our lives
- 01:24:50[Music]
- 01:25:18you
- American manufacturing
- globalization
- economy
- consumption
- local business
- Made in America
- job creation
- manufacturing decline
- consumer impact
- entrepreneurship