Anchor Text SEO Guide - Mastering Offsite Optimization in 2024

00:59:09
https://www.youtube.com/watch?v=_d1BFJckerU

Résumé

TLDRIn dit webinar legt Matt uit hoe cruciaal de selectie van anchor text is voor off-site SEO-optimalisatie. Hij benadrukt dat, hoewel er veel te doen is op de site zelf, de keuze van anchor text bij het bouwen van links de enige echte aanpassing is die je kunt maken om je site te laten ranken. Matt deelt zijn processen voor het selecteren van anchor text bij zijn bureaus en biedt 11 technieken aan om de effectiviteit van anchor text te verbeteren. Hij bespreekt ook de risico's van over-optimalisatie en hoe je een natuurlijke linkprofiel kunt behouden. Het doel is om deelnemers een herhaalbaar proces te bieden en hun vragen te beantwoorden.

A retenir

  • 🔑 Anchor text is cruciaal voor SEO-ranking.
  • 📊 Varieer je anchor text voor een natuurlijke uitstraling.
  • ⚖️ Balans tussen target en non-target anchor text is belangrijk.
  • 🛠️ Gebruik tools zoals Ahrefs voor analyse.
  • 🚫 Over-optimalisatie kan leiden tot penalties.
  • 📈 Focus op kwaliteit bij linkbuilding.
  • 💡 Pillow anchors helpen bij een natuurlijk linkprofiel.
  • 📚 Leer van concurrenten voor je anchor text strategie.
  • 🔍 Monitor je anchor text verdeling regelmatig.
  • 🤝 Bouw relaties op met betrouwbare websites voor links.

Chronologie

  • 00:00:00 - 00:05:00

    In deze webinar wordt het belang van anchor text selectie voor off-site optimalisatie besproken. De spreker legt uit dat, hoewel de meeste optimalisatie op de site zelf plaatsvindt, anchor text cruciaal is voor het bouwen van links en het verbeteren van de ranking in zoekmachines.

  • 00:05:00 - 00:10:00

    De spreker introduceert zijn proces voor het selecteren van anchor text, dat is ontwikkeld in zijn bureaus Authority Builders en Lead Spring. Hij belooft praktische tips en technieken te delen die hij in de loop der jaren heeft verzameld.

  • 00:10:00 - 00:15:00

    De doelen van de webinar zijn om te laten zien hoe anchor text selectie de backlinkinspanningen kan beïnvloeden, een herhaalbaar proces voor het selecteren van anchors te bieden, en vragen te beantwoorden die deelnemers mogelijk hebben over anchor text.

  • 00:15:00 - 00:20:00

    De spreker legt uit wat anchor text is en waarom het belangrijk is voor SEO. Hij benadrukt dat het helpt Google te begrijpen waar een pagina over gaat en dat het een belangrijke rankingfactor is.

  • 00:20:00 - 00:25:00

    Er wordt een onderscheid gemaakt tussen target anchor text en pillow anchors. Target anchor text bevat woorden die relevant zijn voor de zoekwoorden waarvoor je wilt ranken, terwijl pillow anchors helpen om een natuurlijke linkprofiel te creëren.

  • 00:25:00 - 00:30:00

    De spreker bespreekt het belang van een natuurlijke verdeling van anchor text en hoe deze kan variëren per pagina. Hij legt uit dat een goede mix van verschillende soorten anchor text essentieel is voor een succesvolle SEO-strategie.

  • 00:30:00 - 00:35:00

    Er wordt een proces gepresenteerd voor het analyseren van de anchor text van concurrenten om een effectieve anchor text distributie te bepalen. Dit omvat het gebruik van tools zoals Ahrefs om de anchor text van concurrerende websites te onderzoeken.

  • 00:35:00 - 00:40:00

    De spreker deelt enkele best practices voor anchor text selectie, waaronder het vermijden van overoptimalisatie en het gebruik van een verscheidenheid aan anchor text types om een natuurlijk profiel te behouden.

  • 00:40:00 - 00:45:00

    Er worden 11 technieken gepresenteerd om anchor text te optimaliseren, waaronder het variëren van anchor text, het gebruik van SEO-titel tags, en het omzeilen van overoptimalisatie door gebruik te maken van synoniemen.

  • 00:45:00 - 00:59:09

    De webinar eindigt met een Q&A-sessie waarin deelnemers vragen kunnen stellen over anchor text en SEO-strategieën. De spreker biedt ook een gratis analyse aan voor deelnemers die geïnteresseerd zijn in het verbeteren van hun backlinkstrategieën.

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Vidéo Q&R

  • Wat is anchor text?

    Anchor text is de klikbare tekst in een hyperlink die naar een andere webpagina leidt.

  • Waarom is anchor text belangrijk voor SEO?

    Het helpt Google te begrijpen waar een pagina over gaat en is een belangrijke rankingfactor.

  • Hoeveel target anchor text moet ik gebruiken?

    Het is belangrijk om een balans te vinden tussen target anchor text en andere soorten anchor text om een natuurlijke uitstraling te behouden.

  • Wat zijn pillow anchors?

    Pillow anchors zijn niet-target anchor texts die helpen om een natuurlijke linkprofiel te creëren.

  • Hoe kan ik mijn anchor text verdelen?

    Gebruik een mix van target, branded, URL, en miscellaneous anchor texts om een natuurlijke verdeling te creëren.

  • Wat moet ik doen als ik een handmatige penalty heb?

    Het is belangrijk om je anchor text strategie te herzien en mogelijk links te verwijderen of te vervangen.

  • Wat zijn de risico's van over-optimalisatie van anchor text?

    Over-optimalisatie kan leiden tot algoritmische of handmatige penalties van Google.

  • Hoe kan ik mijn anchor text analyseren?

    Gebruik tools zoals Ahrefs om de anchor text van concurrenten te analyseren en je eigen strategie te optimaliseren.

  • Wat zijn de beste praktijken voor anchor text?

    Varieer je anchor text, gebruik relevante keywords, en zorg voor een natuurlijke uitstraling.

  • Hoe kan ik mijn linkbuilding strategie verbeteren?

    Focus op het creëren van waardevolle content en het verkrijgen van links van hoge kwaliteit.

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  • 00:00:00
    all right guys so this is the anchor
  • 00:00:01
    text selection webinar that i've cooked
  • 00:00:03
    up for you
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    and we're going to be going over
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    everything that i know about offsite
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    optimization
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    when we think about optimization when in
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    terms of seo so to speak
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    there's typically we're typically
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    referring to
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    all the knobs and levers that we can
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    tweak
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    in order to adjust things so google
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    likes
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    our website most of the optimization
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    levers are on the on-site so
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    that that's when you're referring to
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    stuff like okay internal linking
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    word count or optimizing different
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    entities or adding schema there's so
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    much to do
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    on on-site optimization but when it
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    comes to off-site optimization
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    aside from which links you're building
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    the only really
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    tweak that you have the only lever that
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    you have is the anchor text you send
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    with the link
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    and so it becomes really important if
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    you want your site to rank
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    quickly and effectively from an off-site
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    perspective you need to have the
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    thoughts
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    about your anchor text so in case you've
  • 00:01:02
    never been on one of my webinars before
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    i'd like to make these very actionable
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    so
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    what i'm doing today is i basically
  • 00:01:08
    looked at our entire process we're
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    selecting anchor text
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    at both of my agencies authority
  • 00:01:12
    builders and lead spring
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    and i put them together in a visual
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    presentation and
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    also really brainstormed out what are
  • 00:01:20
    the things that
  • 00:01:21
    i haven't even thought of before the
  • 00:01:22
    things that i haven't written down
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    before all these little
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    tricks and and hacks that i put together
  • 00:01:28
    throughout the years and
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    to deliver them in a webinar for you
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    guys today so
  • 00:01:32
    why you should stick around for the
  • 00:01:33
    whole webinar well first
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    after i give you out the the process
  • 00:01:37
    that i'm doing at authority builders in
  • 00:01:39
    lead spring
  • 00:01:40
    i put together 11 i don't know if i want
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    to call them hacks or tricks but
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    basically just
  • 00:01:45
    different anchor text techniques that
  • 00:01:47
    i've accumulated over the years
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    and then always if you have questions
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    and there always are
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    make sure to stick around for the q and
  • 00:01:54
    a section at the end
  • 00:01:55
    so i'll be completely open for 15 20
  • 00:01:59
    minutes half an hour however long it
  • 00:02:00
    takes to answer all your questions
  • 00:02:02
    whether they be about anchor text or
  • 00:02:04
    about whatever your little heart desires
  • 00:02:07
    just just let me know
  • 00:02:09
    okay so let's go ahead and get started
  • 00:02:10
    so the webinar goals what i want to
  • 00:02:12
    accomplish today for you guys is just to
  • 00:02:14
    show you how anchor text selection
  • 00:02:16
    can make or break your backlinking
  • 00:02:18
    efforts and i
  • 00:02:19
    don't i'm not exaggerating here it's
  • 00:02:22
    it's easy to do anchor text
  • 00:02:23
    right but it's also very easy to do it
  • 00:02:25
    wrong and when you do it wrong you could
  • 00:02:27
    end up with
  • 00:02:28
    an algorithmic penalty that happens
  • 00:02:30
    quite common and then even worse would
  • 00:02:32
    be
  • 00:02:32
    a manual penalty for a natural lynx and
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    i'll talk about
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    my experiences and running a manual
  • 00:02:39
    penalty recovery
  • 00:02:40
    service and all the horror stories we
  • 00:02:42
    see quite often
  • 00:02:44
    that have to do with anchor text number
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    two what i want to do is give you a
  • 00:02:48
    repeatable process for selecting anchors
  • 00:02:50
    so i want to just give you
  • 00:02:51
    a structure and a process so you can do
  • 00:02:53
    it effectively and not get yourself into
  • 00:02:55
    trouble
  • 00:02:56
    and then lastly lastly answer the
  • 00:02:58
    questions you don't even know you have
  • 00:02:59
    about anchor text so this is where my
  • 00:03:01
    brainstorm comes into play and i've
  • 00:03:02
    thought about all the things that
  • 00:03:04
    people might not even know that they
  • 00:03:06
    have and we'll get that
  • 00:03:08
    going throughout this webinar so how i'm
  • 00:03:10
    going to accomplish that
  • 00:03:11
    here's my agenda so first for the
  • 00:03:13
    beginners if you don't know what the
  • 00:03:15
    hell i've been talking about this whole
  • 00:03:16
    time what is an anchor text we're going
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    to be
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    going back and discussing what it is and
  • 00:03:20
    then why
  • 00:03:21
    why anchor text is so critical like
  • 00:03:23
    what's why would i be
  • 00:03:25
    putting together entire presentations
  • 00:03:27
    and speaking on it
  • 00:03:28
    um if it wasn't critical so let's
  • 00:03:30
    establish why it's so important
  • 00:03:32
    and then i'll be getting into the lead
  • 00:03:34
    spring and authority builder's anchor
  • 00:03:35
    tech selection process so
  • 00:03:37
    this is the quote unquote giving out the
  • 00:03:39
    farm part
  • 00:03:40
    and then as uh appreciation for
  • 00:03:44
    coming on this webinar and taking time
  • 00:03:45
    out of your day i always like to give
  • 00:03:47
    out some free stuff so
  • 00:03:48
    we've put together something nice it's a
  • 00:03:51
    it's a free analysis um
  • 00:03:52
    basically the process that we're going
  • 00:03:54
    to be showing you or i'm going to be
  • 00:03:55
    showing you
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    that we do at lead spring and authority
  • 00:03:57
    builders we're going to be doing that
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    for you
  • 00:04:00
    uh all you need to do is sign up and we
  • 00:04:02
    can we're going to take some time out of
  • 00:04:04
    our days
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    and give you a road map on how you
  • 00:04:06
    should be building links
  • 00:04:08
    and then fifth so after that we'll get
  • 00:04:10
    into some of these advanced techniques
  • 00:04:11
    so this is 11 advanced techniques for
  • 00:04:13
    leveling up your anchors
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    and then as promised at the end we'll
  • 00:04:16
    get into that open q a section
  • 00:04:19
    cool cool let's get started so in case
  • 00:04:21
    we haven't met before
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    my name is matt born in fresno
  • 00:04:24
    california when i was there our claim to
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    fame was
  • 00:04:28
    the highest per capita grand theft auto
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    in the nation hell yeah
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    after that i went to university of
  • 00:04:34
    california san diego to study electrical
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    engineering and hated it i ended up
  • 00:04:40
    working for a company out of the silicon
  • 00:04:41
    valley
  • 00:04:42
    developing soft developing software i
  • 00:04:45
    was i wasn't actually
  • 00:04:46
    dev i was uh what's called an
  • 00:04:48
    application engineer it's basically a
  • 00:04:49
    software expert
  • 00:04:51
    and the software is used to create micro
  • 00:04:54
    semiconductor chips for companies like
  • 00:04:56
    intel and qualcomm
  • 00:04:58
    really exciting stuff so when one of my
  • 00:05:00
    buddies gave me the four hour work week
  • 00:05:02
    in 2009 i was just
  • 00:05:03
    ready in prime to do whatever it takes
  • 00:05:05
    to learn how to make money on my own
  • 00:05:07
    and the first experiments i had with
  • 00:05:09
    making money by myself were affiliate
  • 00:05:11
    seo and
  • 00:05:12
    clearly i fell in love with it so about
  • 00:05:15
    2011 i
  • 00:05:16
    sold all my crap and left the us and
  • 00:05:18
    just started to
  • 00:05:19
    explore my life full time as an seo
  • 00:05:23
    this picture on the right is uh me and
  • 00:05:25
    my yacht
  • 00:05:26
    this is a i'm just kidding you can rent
  • 00:05:28
    these things for like nine dollars in
  • 00:05:30
    the south of thailand so this is where i
  • 00:05:32
    live these days in thailand
  • 00:05:34
    okay so um these days looks like this so
  • 00:05:37
    i've diggity marketing this is my parent
  • 00:05:39
    brand and
  • 00:05:40
    you if you go to dignitymarketing.com
  • 00:05:41
    you'll see my blog i'm still an engineer
  • 00:05:44
    at heart so
  • 00:05:44
    the way i look at incorporating new
  • 00:05:47
    techniques into
  • 00:05:48
    my process is i'm doing tests just like
  • 00:05:50
    i saw clint butler
  • 00:05:52
    on this webinar i do test similar to
  • 00:05:54
    clint butler
  • 00:05:55
    single variable tests i also do test on
  • 00:05:57
    live sites taking averages and stuff
  • 00:05:59
    like that
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    i commonly blog about this at
  • 00:06:01
    dignitymarketing.com
  • 00:06:03
    i also have a seven-figure affiliate
  • 00:06:05
    agency called lead spring some people
  • 00:06:07
    would call it a media group and we're
  • 00:06:08
    just
  • 00:06:08
    completely set up for building ranking
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    monetizing eventually flipping
  • 00:06:13
    media content based websites affiliate
  • 00:06:15
    websites so to speak
  • 00:06:17
    also have a seven-figure client-facing
  • 00:06:19
    agency called the search initiative
  • 00:06:20
    a backlink service called authority
  • 00:06:22
    builders you can see the authority
  • 00:06:23
    builders logo we're gonna be talking a
  • 00:06:25
    lot about backlinks today
  • 00:06:26
    got some people from authority builders
  • 00:06:28
    on this call and i teach seo at the
  • 00:06:30
    affiliate lab
  • 00:06:31
    and i've made a conference called chiang
  • 00:06:33
    mai seo conference that should pick up
  • 00:06:35
    next year
  • 00:06:36
    in 2021 as long as we get this coveted
  • 00:06:38
    stuff under wraps
  • 00:06:40
    so i just want to talk about why you're
  • 00:06:42
    in good hands when it comes to anchor
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    text
  • 00:06:44
    rule number one is like i just mentioned
  • 00:06:46
    i'm really into single variable testing
  • 00:06:48
    i like to
  • 00:06:48
    test everything before it becomes part
  • 00:06:51
    of my process
  • 00:06:52
    i'm still doing seo like an engineer so
  • 00:06:54
    the way single variable tests work is
  • 00:06:56
    you take
  • 00:06:56
    actual websites these might be fake
  • 00:06:59
    websites that
  • 00:06:59
    are just used for testing or you can
  • 00:07:01
    actually run them on real websites that
  • 00:07:03
    rank in in high competitive search
  • 00:07:06
    there's various ways to do this
  • 00:07:07
    and these websites you can either have
  • 00:07:10
    different pages and they
  • 00:07:11
    all have a similar similar set of
  • 00:07:14
    stimulus going to them so
  • 00:07:16
    they might all have the same word count
  • 00:07:17
    they might all the same
  • 00:07:19
    optimization standards on on-site and
  • 00:07:21
    then we would exploi
  • 00:07:23
    apply an external variable a single
  • 00:07:25
    variable and that's what we're trying to
  • 00:07:27
    test so
  • 00:07:27
    if between all these pages and between
  • 00:07:30
    all these websites
  • 00:07:31
    everything is the same we introduce
  • 00:07:33
    something new then we look on the output
  • 00:07:35
    we see
  • 00:07:35
    okay what's happened here did we see a
  • 00:07:37
    ranking increase or a ranking decrease
  • 00:07:39
    and does that that would signif
  • 00:07:42
    signify to me that this addition of this
  • 00:07:45
    new variable
  • 00:07:46
    this new link type this new type of
  • 00:07:49
    optimization
  • 00:07:50
    is a good thing for seo and ranking so
  • 00:07:53
    an example this might be maybe we could
  • 00:07:54
    create
  • 00:07:56
    on the same websites 10 10 different
  • 00:07:58
    pages and they all have
  • 00:08:00
    again the same type of optimization
  • 00:08:02
    standards
  • 00:08:03
    and then we would just send 10 links to
  • 00:08:05
    each of these
  • 00:08:06
    and they we'd have different anchor text
  • 00:08:08
    ratios so
  • 00:08:09
    one of these web pages would have one
  • 00:08:12
    target anchor text the next one would
  • 00:08:13
    have two target anchor text we go all
  • 00:08:14
    the way up to 10
  • 00:08:15
    then we can see okay which one ranked
  • 00:08:17
    the highest and that's probably the best
  • 00:08:19
    anchor text ratio so this is interesting
  • 00:08:22
    thing to set up there's a flaw with this
  • 00:08:24
    test that i'll talk about later
  • 00:08:26
    because i'll spoil the fun this is all a
  • 00:08:29
    niche specific thing so
  • 00:08:31
    anchor test text is niche specific but
  • 00:08:33
    this is the kind of test you can do to
  • 00:08:35
    actually prove that this works or not
  • 00:08:38
    reason number two is that i built a crap
  • 00:08:41
    ton of backlinks okay
  • 00:08:42
    i'd like to put this slide together this
  • 00:08:44
    is the ongoing slide that i kind of used
  • 00:08:46
    to tally things up
  • 00:08:47
    for my affiliate sites i've built nearly
  • 00:08:49
    36 000 links
  • 00:08:51
    for through my agency nearly 43 000 at
  • 00:08:54
    authority builders we built nearly 84
  • 00:08:56
    000 guest posts and when i used to run a
  • 00:08:58
    pbn service nearly 55 000
  • 00:09:01
    and the reason this is important i don't
  • 00:09:03
    want to show off here but
  • 00:09:04
    the reason this is important is that i
  • 00:09:07
    like to track
  • 00:09:08
    and see especially with these services
  • 00:09:10
    down below authority builders and
  • 00:09:12
    diggity links
  • 00:09:13
    we have this process where whenever a
  • 00:09:15
    new customer comes on board
  • 00:09:17
    we track their progress and we get back
  • 00:09:19
    to them if they have a rank increase
  • 00:09:21
    because to build a relationship or
  • 00:09:23
    you know to create a testimonial or for
  • 00:09:25
    marketing reasons
  • 00:09:26
    something like that so i've had my ear
  • 00:09:29
    to the grindstone i've been watching
  • 00:09:31
    how links perform for over six years
  • 00:09:34
    since i've had the first service diggity
  • 00:09:35
    links
  • 00:09:36
    this process looks like this if a
  • 00:09:37
    customer places a link
  • 00:09:39
    basically we know what kind of keywords
  • 00:09:41
    that that link or
  • 00:09:43
    they're trying to rank for we can just
  • 00:09:44
    look at the target page that the link
  • 00:09:46
    was sent to
  • 00:09:47
    and extract out what are the target
  • 00:09:49
    keywords that this person would want to
  • 00:09:50
    rank to it's pretty easy to do
  • 00:09:52
    then we add them to rank tracker and we
  • 00:09:54
    monitor over time then eventually we'll
  • 00:09:56
    start seeing
  • 00:09:57
    stuff like this so as long as the link
  • 00:09:59
    was good or the anchor text was good or
  • 00:10:01
    their website was good we can see
  • 00:10:03
    positive ranking increases
  • 00:10:04
    and that enables us to extract out okay
  • 00:10:07
    what kind of anchor text is optimal to
  • 00:10:09
    send with these kind of links or
  • 00:10:11
    what kind of anchor text profile did
  • 00:10:12
    they have already that set the stage for
  • 00:10:14
    them to get these kind of gains
  • 00:10:16
    right okay so today's focus is
  • 00:10:18
    completely
  • 00:10:19
    on anchor text selection so when we're
  • 00:10:22
    building our links
  • 00:10:23
    what is the best anchor text to use and
  • 00:10:25
    what is the best anchor text
  • 00:10:26
    distribution to have going to an entire
  • 00:10:29
    page
  • 00:10:29
    on a website so for the beginners let's
  • 00:10:33
    talk about what is anchor text in the
  • 00:10:35
    first place
  • 00:10:36
    it must be pretty confused so far so
  • 00:10:38
    let's just define it
  • 00:10:39
    definition of anchor text this is a
  • 00:10:41
    clickable text in a hyperlink so
  • 00:10:43
    for example here if we had this sentence
  • 00:10:46
    on a website
  • 00:10:46
    read more about seo at dignity marketing
  • 00:10:49
    dignity marketing see that's the
  • 00:10:51
    clickable text in the hyperlink that
  • 00:10:52
    would be considered the anchor text so
  • 00:10:54
    the anchor text
  • 00:10:55
    is diggity marketing in html format it
  • 00:10:58
    looks like this so you have your ahref
  • 00:11:01
    you give the target url close the
  • 00:11:03
    bracket and then we have diggity mark in
  • 00:11:05
    the anchor text and then we have the
  • 00:11:07
    a part at the end to close the statement
  • 00:11:10
    so in case we all are a little bit rusty
  • 00:11:13
    on this why don't you log into your
  • 00:11:14
    website we'll practice creating this
  • 00:11:16
    link right now
  • 00:11:17
    and then continue forwarding the webinar
  • 00:11:18
    i'm just kidding
  • 00:11:21
    all right so let's talk about why anchor
  • 00:11:24
    text is important well
  • 00:11:25
    it helps google figure out the topical
  • 00:11:28
    relevance of your page so what is your
  • 00:11:30
    page about and if you think about it
  • 00:11:32
    what is google's job they're trying to
  • 00:11:34
    figure out what every page is about and
  • 00:11:36
    how to sort them based on the ranking
  • 00:11:38
    system right so this helps them figure
  • 00:11:39
    out the first part of that
  • 00:11:41
    what the hell is this page about so we
  • 00:11:43
    have a page like this this is
  • 00:11:45
    chewy this is a page that tells cat food
  • 00:11:48
    right
  • 00:11:48
    and if there's a bunch of articles on
  • 00:11:50
    the internet that are saying blah blah
  • 00:11:52
    blah blah cat food blah blah blah
  • 00:11:53
    and if they link to this chewy page all
  • 00:11:56
    with the anchor text cat food
  • 00:11:58
    then google starts to think this page is
  • 00:11:59
    a little bit more about cat food
  • 00:12:01
    it's super easy to understand but it's
  • 00:12:04
    not that simple we can't just go out and
  • 00:12:06
    build links
  • 00:12:07
    with the target keyword of what we want
  • 00:12:09
    to rank for over and over and over again
  • 00:12:11
    without abandon
  • 00:12:14
    next is a powerful link with the target
  • 00:12:17
    anchor text is still one of the biggest
  • 00:12:19
    ranking signals
  • 00:12:20
    you can get now i told you guys that at
  • 00:12:23
    diggity links at authority builders even
  • 00:12:25
    now
  • 00:12:26
    when when a new customer makes an order
  • 00:12:28
    we track what they want to rank for and
  • 00:12:30
    i can tell you with certainty the
  • 00:12:32
    likelihood
  • 00:12:33
    of them getting a positive ranking
  • 00:12:34
    increase when they send a target anchor
  • 00:12:36
    text is much higher if they send it
  • 00:12:38
    if they send a non-target anchor text so
  • 00:12:42
    it's a necessary evil to send the
  • 00:12:43
    non-target anchor text but
  • 00:12:45
    still a target anchor text link is one
  • 00:12:47
    of the biggest ranking signals you can
  • 00:12:49
    get if you have a page that's
  • 00:12:51
    ranked number five six seven eight
  • 00:12:53
    something like that if you haven't send
  • 00:12:54
    the
  • 00:12:55
    exact match target anchor text it's
  • 00:12:56
    gonna move the needle as long as you
  • 00:12:58
    send a good link
  • 00:13:00
    so um and then another reason that's
  • 00:13:03
    important when you get it right
  • 00:13:04
    you can expect faster rankings so you'll
  • 00:13:06
    rank quicker than if you're going
  • 00:13:08
    way under optimized so to speak or over
  • 00:13:11
    optimized
  • 00:13:11
    for that matter you know better rankings
  • 00:13:14
    will rank higher
  • 00:13:15
    it's efficient use of your resources so
  • 00:13:17
    as long as you're sending anchor text
  • 00:13:18
    properly then your backlinks are getting
  • 00:13:20
    their mileage you're getting their
  • 00:13:21
    mileage out of them
  • 00:13:23
    and then if you do it right of course
  • 00:13:24
    there's a low chance of penalty
  • 00:13:26
    if it looks very natural google's
  • 00:13:28
    algorithm wouldn't be able to sort out
  • 00:13:30
    and see that there's anything funny
  • 00:13:32
    going on here
  • 00:13:33
    now when you get it wrong you can just
  • 00:13:35
    look at the converse of all these things
  • 00:13:37
    experience you can experience slow
  • 00:13:39
    rankings so just websites just aren't
  • 00:13:41
    moving you're sending links you're
  • 00:13:42
    getting gains but just really slow
  • 00:13:44
    or sometimes even flat or negative
  • 00:13:46
    rankings so if you keep sending
  • 00:13:48
    target anchor text over and over again
  • 00:13:49
    to a page hoping it's going to work you
  • 00:13:51
    could
  • 00:13:52
    just end up with flat rankings or start
  • 00:13:54
    tanking the page itself
  • 00:13:56
    so that's obviously not a good thing to
  • 00:13:57
    do and if of course if you're getting
  • 00:13:59
    flat
  • 00:14:00
    rankings that's a waste of link equity
  • 00:14:02
    you know links take
  • 00:14:03
    time or money to build so what's the
  • 00:14:06
    point in doing it if you're not going to
  • 00:14:08
    get gains out of it of course
  • 00:14:10
    and then there's extremely high chance
  • 00:14:12
    of penalty if you do it wrong so
  • 00:14:14
    i mentioned before i have a penalty
  • 00:14:16
    manual penalty recovery service with
  • 00:14:18
    rick lomas and we focus on unnatural
  • 00:14:20
    links
  • 00:14:20
    penalties and i can tell you the highest
  • 00:14:24
    cause
  • 00:14:25
    of triggering a manual penalty is
  • 00:14:28
    overcooking
  • 00:14:29
    your target anchor text hands down so we
  • 00:14:32
    see them time to time from
  • 00:14:33
    some people build scholarship link
  • 00:14:35
    campaigns or some other
  • 00:14:36
    kind of uh link building campaigns that
  • 00:14:39
    don't quite work anymore or just kind of
  • 00:14:41
    spammy stuff but i'd say
  • 00:14:42
    four to five times the reason that they
  • 00:14:45
    get a manual penalty in the first place
  • 00:14:46
    is overcooking their anchor text so
  • 00:14:48
    really got to watch out for this and i'm
  • 00:14:50
    going to show you how we do it
  • 00:14:53
    so what is the overall key to anchor
  • 00:14:55
    text
  • 00:14:56
    just if you want to sum it up at this if
  • 00:14:58
    you're going to take one screenshot of
  • 00:14:59
    this entire presentation it would be
  • 00:15:01
    this slide
  • 00:15:02
    you want to be able to send as many
  • 00:15:03
    keyword target anchor text
  • 00:15:05
    as possible because those are the ones
  • 00:15:06
    getting you the gains but
  • 00:15:08
    you're going to temper that with
  • 00:15:10
    maintaining a natural organic
  • 00:15:12
    anchor text distribution so that's the
  • 00:15:14
    main focus of this presentation how can
  • 00:15:16
    we
  • 00:15:17
    look super organic and look supernatural
  • 00:15:19
    to google's
  • 00:15:20
    penguin algorithm that's the algorithm
  • 00:15:22
    that hunts this kind of stuff down
  • 00:15:26
    so before we get into that i need to
  • 00:15:27
    establish what are the different types
  • 00:15:29
    of anchor text
  • 00:15:31
    first i've said this before target
  • 00:15:32
    anchor text developed by this company
  • 00:15:34
    called target they also sell
  • 00:15:36
    really cool stuff like legos i'm just
  • 00:15:38
    kidding nothing to do with target but my
  • 00:15:40
    definition of target anchor text and
  • 00:15:42
    i've highlighted
  • 00:15:43
    my definition there's going to be tons
  • 00:15:45
    of definition but it doesn't matter
  • 00:15:47
    all you need to do is stick to a
  • 00:15:48
    convention and just stick to it that's
  • 00:15:51
    it
  • 00:15:51
    but my definition is any anchor text
  • 00:15:53
    that has even a single word
  • 00:15:55
    of the any of the target keyword phrases
  • 00:15:57
    that you want to rank for
  • 00:15:59
    so an example of this would be if i want
  • 00:16:00
    to rank for best protein powder
  • 00:16:02
    this is the target anchor text my
  • 00:16:04
    favorite protein powder is because it
  • 00:16:05
    has the word protein in it and powder in
  • 00:16:07
    it
  • 00:16:08
    this is also one just protein powder or
  • 00:16:10
    this is one just powder
  • 00:16:12
    or just the word best or just the word
  • 00:16:14
    protein like any of these if it just has
  • 00:16:16
    any kind of
  • 00:16:17
    overlap with any kind of keyword phrases
  • 00:16:19
    you want to rank for consider that a
  • 00:16:20
    target anchor text and it's all about
  • 00:16:22
    convention here you can make your own
  • 00:16:24
    rules up
  • 00:16:25
    but just stick to it that's all i ask so
  • 00:16:28
    as i mentioned before target anchor text
  • 00:16:30
    move the needle this is just what we see
  • 00:16:32
    over and over again from building a
  • 00:16:33
    bazillion links
  • 00:16:35
    but the the key the thing here is if you
  • 00:16:37
    overdo them
  • 00:16:38
    this is how you get penalized so you got
  • 00:16:40
    to watch out for this
  • 00:16:42
    your other anchor texts all your
  • 00:16:43
    non-target anchor texts are commonly
  • 00:16:45
    known
  • 00:16:46
    in the seo slang community as pillow
  • 00:16:48
    anchors pillow links pillow anchors
  • 00:16:51
    these are what we do to kind of set the
  • 00:16:53
    stage to make things look natural is
  • 00:16:55
    build
  • 00:16:55
    pillow anchors and let's get into what
  • 00:16:57
    are the various types of pillow anchors
  • 00:17:00
    first we have branded anchor tags so
  • 00:17:01
    some examples of these would be
  • 00:17:03
    was just a brand so examples amazon
  • 00:17:07
    uber tesla these are all brands of
  • 00:17:09
    companies
  • 00:17:10
    and they have nothing to do with
  • 00:17:11
    keywords that they want to rank for it's
  • 00:17:13
    just brand name right
  • 00:17:15
    and we have another fictional brand
  • 00:17:16
    actually i don't even know if this is
  • 00:17:17
    fictional but i'm using it
  • 00:17:19
    as an example in the rest of this
  • 00:17:20
    webinar to kind of illustrate some
  • 00:17:22
    points so
  • 00:17:23
    muscle factory right then we have
  • 00:17:25
    dignity marketing if you look at the
  • 00:17:27
    anchor text going to my website diggity
  • 00:17:29
    marking is the most frequent one so
  • 00:17:31
    dignity marketing is a brand anchor text
  • 00:17:33
    and typically
  • 00:17:35
    the most frequent anchor text that's
  • 00:17:37
    sent to a website or web page
  • 00:17:39
    is brand anchor text another variation
  • 00:17:41
    would be
  • 00:17:42
    the author of the website so matt
  • 00:17:44
    diggety that's my second most used
  • 00:17:46
    anchor text matt diggety and that's also
  • 00:17:48
    a branded anchor
  • 00:17:50
    so here's a caveat it's branded only if
  • 00:17:52
    it doesn't contain a keyword so
  • 00:17:54
    some some example or one example is if
  • 00:17:57
    we have this
  • 00:17:58
    keyword best protein powder right we
  • 00:18:01
    have a url muscle factory and if i send
  • 00:18:03
    the
  • 00:18:03
    anchor text muscle factory to this
  • 00:18:05
    website of course that's a branded
  • 00:18:07
    anchor because it doesn't have any
  • 00:18:08
    overlap
  • 00:18:09
    with the keywords best in protein powder
  • 00:18:12
    but a url or a website called
  • 00:18:14
    protein shop anytime you're sending
  • 00:18:16
    protein shop
  • 00:18:17
    as an anchor text to any kind of best
  • 00:18:19
    protein powder page consider it a target
  • 00:18:21
    anchor text and
  • 00:18:22
    just follow this convention for me
  • 00:18:24
    please
  • 00:18:26
    now we have url anchor text so this
  • 00:18:27
    would be all variations of muscle
  • 00:18:29
    factory https version
  • 00:18:31
    um no www and musclefactory.com
  • 00:18:35
    here's another variation so i've slapped
  • 00:18:37
    on the www
  • 00:18:38
    here's another variation i've taken off
  • 00:18:40
    https and i put a backslash
  • 00:18:42
    forward slash at the end here's a very
  • 00:18:44
    clean one just musclefactory.com
  • 00:18:46
    and so forth i believe there's 16
  • 00:18:48
    variations of this or something like
  • 00:18:50
    that
  • 00:18:52
    now we have topical anchor text so just
  • 00:18:54
    think
  • 00:18:55
    one category level up of what you're
  • 00:18:58
    trying to rank for here so if we use the
  • 00:19:00
    best protein powder example that could
  • 00:19:03
    be fitness so fitness is a category
  • 00:19:05
    above protein powder
  • 00:19:07
    or supplements of course or bodybuilding
  • 00:19:09
    so these would be topical anchor text
  • 00:19:12
    and then we have miscellaneous anchor
  • 00:19:14
    text you guys have seen these a lot
  • 00:19:16
    we have read more click here this
  • 00:19:17
    article blah blah blah
  • 00:19:19
    and then in anchor text this is just
  • 00:19:22
    like whatever
  • 00:19:23
    whatever else we can't really classify
  • 00:19:25
    so some examples of this would be
  • 00:19:27
    if you have missing anchor text so this
  • 00:19:29
    usually comes from images that are
  • 00:19:31
    linking to your website
  • 00:19:32
    and they haven't filled out the alt tag
  • 00:19:34
    parameters so this would be
  • 00:19:36
    no text that's how it looks in ahrefs
  • 00:19:38
    another one might be just gibberish
  • 00:19:40
    these like from scraper sites just
  • 00:19:41
    doesn't make any sense at all
  • 00:19:42
    or maybe foreign words that's what you
  • 00:19:44
    would lump into n a right
  • 00:19:47
    i'd like better so what is anchor text
  • 00:19:50
    distribution also i've also said this
  • 00:19:52
    earlier
  • 00:19:53
    so this definition is it's your page
  • 00:19:56
    specific blend of anchor text coming
  • 00:19:58
    into a single page so
  • 00:20:00
    it's not a site-wide thing it's not your
  • 00:20:03
    overall
  • 00:20:04
    website anchor text distribution is
  • 00:20:05
    calculated on a per page basis so
  • 00:20:07
    let's say i have a page that's trying to
  • 00:20:09
    rank for protein powder best protein
  • 00:20:11
    powder so this page might have
  • 00:20:13
    25 target anchor text 35 brand
  • 00:20:16
    20 url 15 miscellaneous and five percent
  • 00:20:20
    n a so that would be my anchor text
  • 00:20:22
    distribution the overall pitch you're
  • 00:20:24
    going here
  • 00:20:25
    and this is what determines your success
  • 00:20:27
    at anchor over optimization or anchor
  • 00:20:29
    optimization in general
  • 00:20:31
    so this these particular ratios will
  • 00:20:33
    determine if you rank fast or rank slow
  • 00:20:36
    or get penalized
  • 00:20:36
    etc so the goals here what you want to
  • 00:20:39
    do is you want to look diverse and
  • 00:20:40
    natural you want to have a distribution
  • 00:20:42
    that looks realistic
  • 00:20:43
    to happen in the real world google just
  • 00:20:46
    doesn't want you to build your own links
  • 00:20:48
    so
  • 00:20:48
    i know that's a fable and like pretty
  • 00:20:51
    much anyone in any kind of competitive
  • 00:20:53
    niche builds their own links
  • 00:20:54
    so when you're building them yourself
  • 00:20:56
    you need to make the
  • 00:20:58
    effort to make them look natural right
  • 00:21:00
    and then your second goal is obviously
  • 00:21:02
    to be effective and
  • 00:21:03
    make sure you're ranking as fast as
  • 00:21:04
    possible by sending an appropriate
  • 00:21:06
    amount of target anchor text
  • 00:21:09
    so how do we determine the optimal
  • 00:21:11
    anchor text distribution
  • 00:21:13
    right let's first talk about how not to
  • 00:21:15
    do it so this is
  • 00:21:17
    there's no magical anchor text
  • 00:21:19
    distribution that applies to every niche
  • 00:21:21
    so
  • 00:21:21
    i don't see this that much anymore but
  • 00:21:23
    you know like
  • 00:21:24
    earlier maybe five six years ago you
  • 00:21:27
    would always see
  • 00:21:28
    just this one size fit all fits all
  • 00:21:31
    anchor text distribution that people
  • 00:21:32
    would
  • 00:21:33
    were recommending in their backlinking
  • 00:21:34
    guides and generic places on the
  • 00:21:36
    internet right so they always look like
  • 00:21:38
    this
  • 00:21:39
    10 target anchor text 50 brand
  • 00:21:42
    20 url 15 misc and 5
  • 00:21:46
    na this is just this someone made this
  • 00:21:48
    up someday it made sense to other people
  • 00:21:50
    start copying it and just like ah that's
  • 00:21:52
    what what probably looks natural right
  • 00:21:54
    this is right this this doesn't
  • 00:21:56
    exist in the real world
  • 00:21:57
    i mean i mean sure it exists
  • 00:21:59
    coincidentally but it doesn't exist in
  • 00:22:01
    every niche so
  • 00:22:02
    what you're looking for is a niche
  • 00:22:03
    specific one based on
  • 00:22:05
    who's ranking already so reverse
  • 00:22:07
    engineering the people that are already
  • 00:22:09
    ranking the top positions
  • 00:22:11
    looking at their distributions and
  • 00:22:13
    creating that
  • 00:22:14
    for your niche itself so this is how you
  • 00:22:17
    do it
  • 00:22:17
    the thing about google these days and
  • 00:22:20
    i'm sure a lot of people agree with this
  • 00:22:22
    is it's like playing poker
  • 00:22:24
    but you can see your opponent's hands
  • 00:22:26
    like the people that are ranked in
  • 00:22:28
    positions one two and three
  • 00:22:29
    you're playing poker against these guys
  • 00:22:30
    but they're they're playing with these
  • 00:22:32
    their cards
  • 00:22:33
    shown backwards right so what we can do
  • 00:22:35
    in regards to anchor text is we can use
  • 00:22:37
    backlink tools to see what anchors our
  • 00:22:39
    competition
  • 00:22:40
    use to rank already and then take the
  • 00:22:43
    average of what they did in order to
  • 00:22:45
    figure out what we need to do right
  • 00:22:47
    super easy to understand and here's how
  • 00:22:49
    to do it first
  • 00:22:50
    i use ahrefs for this kind of thing so
  • 00:22:52
    you type in site explorer
  • 00:22:54
    and you type in the url one of your
  • 00:22:56
    competitors so this guy's probably
  • 00:22:58
    ranked first for best vitamin c
  • 00:23:00
    serum right and then we can see here in
  • 00:23:02
    the anchor text right
  • 00:23:03
    they have this first anchor text amazing
  • 00:23:05
    vitamin c serums what kind of anchor
  • 00:23:07
    text is that
  • 00:23:08
    according to my definition this is a
  • 00:23:09
    target anchor text they have three
  • 00:23:11
    referring domains so let's add
  • 00:23:13
    three to this target anchor text bucket
  • 00:23:16
    here's a url anchor text so let's say
  • 00:23:18
    they got two of those
  • 00:23:20
    here's another anchor text so add two
  • 00:23:22
    more so now we have a total of five
  • 00:23:23
    target anchor text
  • 00:23:25
    and so forth just keep going down the
  • 00:23:26
    list right until we figure out the
  • 00:23:28
    distribution
  • 00:23:30
    so it kind of looks like this so the
  • 00:23:31
    process is we're going to figure out the
  • 00:23:33
    anchor text distribution for site number
  • 00:23:35
    one so
  • 00:23:36
    let's say for this keyword selling my
  • 00:23:37
    car how to sell my car online sell my
  • 00:23:39
    car online
  • 00:23:40
    site number one the first position is 30
  • 00:23:43
    targets
  • 00:23:44
    25 url 40 n a that's a ridiculous amount
  • 00:23:47
    of n a
  • 00:23:48
    and then percent miscellaneous then you
  • 00:23:50
    continue forward and you do it for sites
  • 00:23:52
    two three
  • 00:23:53
    four five if you want to be more
  • 00:23:56
    succinct about it
  • 00:23:57
    sometimes we do sites one two and three
  • 00:23:59
    but if you wanna be super nerd level on
  • 00:24:01
    it
  • 00:24:01
    go sites one through five then what you
  • 00:24:04
    do is you take the average so you see
  • 00:24:06
    here between sites one through five
  • 00:24:08
    the average target anchor text spread
  • 00:24:10
    over these guys is 31
  • 00:24:11
    the average url 24 and so forth and you
  • 00:24:14
    can see
  • 00:24:15
    here this target anchor text average is
  • 00:24:17
    31. it has nothing to do with this
  • 00:24:19
    generic 10
  • 00:24:20
    target anchor text that used to be the
  • 00:24:22
    case five years ago in
  • 00:24:23
    seo so it's niche very niche specific
  • 00:24:26
    right
  • 00:24:27
    so now that you have the map the whole
  • 00:24:29
    goal here is how to get from a to b
  • 00:24:30
    so this is my current situation what do
  • 00:24:33
    i need to do to hit
  • 00:24:35
    this kind of anchor text distribution
  • 00:24:37
    and i can just see from eyeballing it
  • 00:24:38
    right here so
  • 00:24:39
    we have six percent na acres and this
  • 00:24:41
    has 16
  • 00:24:42
    just probably focusing on these guys for
  • 00:24:44
    the short term would be
  • 00:24:46
    the best course of action to rank in
  • 00:24:48
    this niche right
  • 00:24:51
    okay so some best practices here so
  • 00:24:53
    there's definitely some pitfalls and
  • 00:24:54
    some things you need to look out for
  • 00:24:56
    anchor distribution i mentioned this
  • 00:24:58
    before anchor text distribution
  • 00:25:00
    is solved on a per page basis which
  • 00:25:02
    means
  • 00:25:03
    if you have a super well balanced home
  • 00:25:04
    page that has 100 brand anchor text
  • 00:25:08
    that means nothing for your inner page
  • 00:25:10
    that is overcooked
  • 00:25:11
    it's not a overall holistic website
  • 00:25:14
    based thing
  • 00:25:15
    anchor text distribution and the penguin
  • 00:25:17
    algorithm is run on a per page basis
  • 00:25:20
    next you want to choose the main keyword
  • 00:25:22
    you want to rank for to do this reverse
  • 00:25:24
    engineering analysis so
  • 00:25:25
    yes i want to rank for best protein
  • 00:25:27
    powder no i don't want to rank for
  • 00:25:28
    protein powder it's a different search
  • 00:25:30
    intent it's an e-commerce search intent
  • 00:25:32
    so i would reverse engineer best protein
  • 00:25:34
    powder exactly
  • 00:25:37
    after that let's ignore our mega
  • 00:25:39
    authority sites that are ranking with
  • 00:25:40
    just a few links so if i'm up against
  • 00:25:43
    webmd for best bet best protein powder
  • 00:25:46
    then i'm not going to reverse engineer
  • 00:25:48
    them if they only have two links because
  • 00:25:50
    they're probably two target anchor texts
  • 00:25:52
    and i don't want a 100 target anchor
  • 00:25:55
    text
  • 00:25:56
    website to mess up my average ratios so
  • 00:25:58
    just ignore these guys and move on
  • 00:26:01
    and then i also mentioned this before
  • 00:26:03
    stick to your convention
  • 00:26:05
    as you can see if i'm defining a target
  • 00:26:08
    anchor texas one thing when it comes to
  • 00:26:09
    my sites but
  • 00:26:10
    site number two and three i'm defining
  • 00:26:12
    it something else it's going to mess you
  • 00:26:14
    up so just stick to your convention
  • 00:26:16
    you can decide that target anchor text
  • 00:26:18
    has a completely different
  • 00:26:19
    definition for you but just stick to it
  • 00:26:21
    and you'll get the job done
  • 00:26:24
    all right so why not just let this
  • 00:26:26
    happen naturally if the whole goal is to
  • 00:26:28
    look
  • 00:26:28
    natural then why not just let it happen
  • 00:26:31
    naturally well
  • 00:26:32
    first off if you're listening to this
  • 00:26:33
    webinar most likely your professional
  • 00:26:36
    seo and you don't ignore link building
  • 00:26:38
    anyway so if you're not ignoring link
  • 00:26:39
    building they're not doing anything
  • 00:26:40
    naturally
  • 00:26:41
    and thus the links that you're placing
  • 00:26:43
    you're controlling their anchor text i
  • 00:26:45
    would think
  • 00:26:46
    second is optimal anchor text might
  • 00:26:49
    happen naturally that would depend on
  • 00:26:52
    the optimal anchor text just
  • 00:26:54
    randomly people on the internet just
  • 00:26:56
    decide like why would they
  • 00:26:58
    randomly just be able to hit your niche
  • 00:27:00
    specific target anchor text that might
  • 00:27:02
    happen naturally
  • 00:27:03
    so the goal here is just why leave that
  • 00:27:05
    up chance if if you can control
  • 00:27:06
    something
  • 00:27:08
    and you can control the fate of your
  • 00:27:09
    website and how well it ranks
  • 00:27:11
    why would you just let it happen
  • 00:27:12
    naturally anyways
  • 00:27:14
    okay so let's take a pause real quick i
  • 00:27:16
    want to give you guys a quick offer that
  • 00:27:20
    we've done on pretty much every single
  • 00:27:21
    webinar but we've spiced it up
  • 00:27:24
    last time we opened this up for 250
  • 00:27:26
    people this free analysis
  • 00:27:28
    and it got sold out so not sold out but
  • 00:27:30
    it got filled up so we're bringing this
  • 00:27:32
    back
  • 00:27:33
    and we spice it up a little bit with
  • 00:27:34
    anchor text analysis we're going to help
  • 00:27:36
    you out we're going to help you
  • 00:27:37
    do this exact thing that we've talked
  • 00:27:39
    about anchor text analysis and figuring
  • 00:27:41
    out what you
  • 00:27:42
    want to rank for if once we get the
  • 00:27:44
    keywords you want to rank for then we
  • 00:27:46
    can reverse engineer the competition
  • 00:27:48
    and then figure out a backlink plan for
  • 00:27:50
    you so the anchor text analysis also
  • 00:27:52
    includes what we call
  • 00:27:53
    link gap analysis so we're doubling up
  • 00:27:55
    we're giving you anchor analysis
  • 00:27:57
    and link gap let me explain what the
  • 00:27:59
    link gap is in case you're not familiar
  • 00:28:01
    with it
  • 00:28:02
    so if we want to rank for best curling
  • 00:28:05
    iron i can see
  • 00:28:05
    these top one two and three guys here so
  • 00:28:08
    rank and style good housekeeping
  • 00:28:10
    and birdie so to determine the link gap
  • 00:28:12
    this is the
  • 00:28:13
    how many links you need to build in
  • 00:28:15
    order to compete with these guys
  • 00:28:17
    so if we look at site number one rank
  • 00:28:19
    and style they have
  • 00:28:20
    various links in each category so in
  • 00:28:23
    this dr
  • 00:28:24
    domain rating 20 to 30 range they built
  • 00:28:26
    four links
  • 00:28:27
    in 31 to 40 range they built five links
  • 00:28:29
    and 41 to 50 links they built three
  • 00:28:31
    and so forth so we do the same for sites
  • 00:28:34
    two and three
  • 00:28:34
    then we compute an average so this is
  • 00:28:36
    very similar to
  • 00:28:38
    anchor text analysis we're competing an
  • 00:28:39
    average here and then
  • 00:28:41
    i can see what's my situation so my
  • 00:28:43
    website i want to rank for best curling
  • 00:28:45
    iron
  • 00:28:45
    i got this kind of distribution going on
  • 00:28:47
    so i got two links here one link in this
  • 00:28:49
    category
  • 00:28:50
    and then we can just compute the
  • 00:28:51
    difference so these are the links that
  • 00:28:52
    you need to build
  • 00:28:53
    in each power level in order to compete
  • 00:28:55
    with these guys
  • 00:28:57
    so just like with anchor text there are
  • 00:28:59
    some pitfalls here so
  • 00:29:00
    one is you have to consider the domain
  • 00:29:02
    rating because
  • 00:29:04
    essentially a link or a website that's
  • 00:29:07
    ranked with a dr80 so that has a huge
  • 00:29:10
    huge chunk of authority right you won't
  • 00:29:13
    be able to build just three links to
  • 00:29:15
    compete with that if it had three
  • 00:29:16
    three links going to it those three
  • 00:29:18
    links are much more powerful than your
  • 00:29:20
    three links on your dr20 website so you
  • 00:29:22
    need to multiply
  • 00:29:23
    this link gap by the scaling factor the
  • 00:29:25
    equation's
  • 00:29:26
    tiny bit complicated because it uh dr is
  • 00:29:28
    an exponential
  • 00:29:30
    scale so we we get we can help you out
  • 00:29:32
    with that just don't worry about that
  • 00:29:34
    we've got the equations worked out and
  • 00:29:35
    everything so we'll be able to figure
  • 00:29:37
    out the link gap and
  • 00:29:38
    apply that scaling factor to get you
  • 00:29:40
    sorted out also you don't want to count
  • 00:29:42
    nofollow links so nofollow doesn't
  • 00:29:44
    contribute to any of these calculations
  • 00:29:46
    or anything like that
  • 00:29:48
    another thing that i didn't mention here
  • 00:29:49
    but you want to worry about black
  • 00:29:51
    sheeping
  • 00:29:51
    your page black sheeping is let's say
  • 00:29:54
    everyone on page one
  • 00:29:55
    is able to rank with three four or five
  • 00:29:57
    links because they have a high authority
  • 00:29:58
    you have a low authority so your your
  • 00:30:01
    calculations show that you need to build
  • 00:30:03
    20 links so
  • 00:30:04
    i'm gonna make sure you don't do that
  • 00:30:05
    anytime you're the only weirdo on page
  • 00:30:07
    one with 20 links and everyone has three
  • 00:30:09
    you're gonna have a hard time ranking
  • 00:30:10
    above them
  • 00:30:12
    okay so here's how to sign up for this
  • 00:30:15
    free analysis so
  • 00:30:16
    i'm gonna give you some help here book
  • 00:30:17
    of free backing backlink gap analysis at
  • 00:30:20
    authority.builders
  • 00:30:21
    backlink strategy and this will enable
  • 00:30:24
    you to analyze your competition we're
  • 00:30:26
    going to put that together for you
  • 00:30:27
    we're going to create a link strategy
  • 00:30:29
    one-on-one with our seos
  • 00:30:30
    and then this includes anchor text
  • 00:30:32
    analysis for one keyword
  • 00:30:34
    included for the first 50 people
  • 00:30:36
    unfortunately we can't give this out to
  • 00:30:37
    all 250 people just because it's
  • 00:30:39
    super labor intensive we have to
  • 00:30:41
    classify each anchor text not only going
  • 00:30:43
    to your website
  • 00:30:45
    but all three of the top three
  • 00:30:46
    competitors so yeah it takes a lot of
  • 00:30:49
    time so we're just reserving that for
  • 00:30:50
    the first
  • 00:30:51
    50 people so if you're interested in
  • 00:30:53
    this kind of thing here's how you sign
  • 00:30:54
    up
  • 00:30:55
    you go to authority.builder's backlink
  • 00:30:57
    dash strategy
  • 00:30:58
    you're going to see a form here just put
  • 00:30:59
    in your name your email address
  • 00:31:02
    and then the url you want to rank we
  • 00:31:04
    need to know what page you're trying to
  • 00:31:05
    rank and the target keyword you're
  • 00:31:06
    trying to rank it for
  • 00:31:08
    and then just set up a call so we're
  • 00:31:10
    going to be booking one-on-one calls
  • 00:31:12
    with you to explain how we come to this
  • 00:31:13
    analysis we can show you how
  • 00:31:15
    how we do it and we're pretty much
  • 00:31:18
    operating around the clock so every half
  • 00:31:20
    an hour 24 hours a day we got full
  • 00:31:22
    coverage across the globe
  • 00:31:23
    we'll be able to help you out with this
  • 00:31:26
    so what you can expect here
  • 00:31:27
    you're going to get an expert sense of
  • 00:31:29
    set of eyes on your site so
  • 00:31:31
    our guys are pretty damn solid these
  • 00:31:34
    guys
  • 00:31:34
    all run their own affiliate pro
  • 00:31:37
    affiliate portfolios or have clients
  • 00:31:40
    themselves so you get an expert set of
  • 00:31:41
    eyes on your site
  • 00:31:43
    we'll formulate a rock solid link
  • 00:31:44
    building plan that includes a link gap
  • 00:31:46
    analysis
  • 00:31:47
    and the anchor text and if you need help
  • 00:31:49
    executing that platinum should you want
  • 00:31:51
    us to help you build the links we have a
  • 00:31:53
    special
  • 00:31:53
    promotion going on to the end of the
  • 00:31:55
    month which is
  • 00:31:56
    abc plus so abc plus is our managed link
  • 00:31:59
    building
  • 00:32:00
    service so we do this analysis and then
  • 00:32:02
    we figure out you need to build these
  • 00:32:04
    kind of links with these kind of anchor
  • 00:32:05
    text
  • 00:32:06
    and then we start rolling that out over
  • 00:32:08
    time with guest posts on
  • 00:32:10
    high traffic authority websites on the
  • 00:32:12
    internet and so the
  • 00:32:13
    offer going on to the end of the month
  • 00:32:15
    is no setup fees typically there's a
  • 00:32:17
    200 setup fee so we're waiving that till
  • 00:32:20
    the end of the month
  • 00:32:21
    through this link authority.builder's
  • 00:32:23
    backlink strategy
  • 00:32:25
    so just talk a tiny bit about abc plus
  • 00:32:28
    abc plus has access to what we call the
  • 00:32:30
    vault
  • 00:32:30
    and this is a golden archive of the best
  • 00:32:33
    links and the best
  • 00:32:34
    websites that we work with like i
  • 00:32:36
    mentioned before
  • 00:32:37
    we always track to see which links are
  • 00:32:39
    performing well for our customers
  • 00:32:41
    so performing link will be
  • 00:32:44
    utilized for abc plus abc plus gets the
  • 00:32:47
    uh the cream of the crop so to speak
  • 00:32:51
    and then uh here's some results from abc
  • 00:32:53
    plus so this is high competition
  • 00:32:54
    affiliate website
  • 00:32:56
    you can see there's 1 900 search volume
  • 00:32:58
    this is
  • 00:32:59
    ranked in the united states our client
  • 00:33:01
    got from rank number 12 to rank number
  • 00:33:03
    five fairly shortly
  • 00:33:05
    you can see their organic traffic graph
  • 00:33:06
    over time that's i mean they
  • 00:33:08
    when they just got on board with us they
  • 00:33:10
    weren't doing much at all but five
  • 00:33:11
    thousand
  • 00:33:12
    seven hundred and ninety two percent
  • 00:33:13
    traffic increase i think this client's
  • 00:33:15
    pretty happy
  • 00:33:16
    and then this also works in local seo so
  • 00:33:18
    in uk
  • 00:33:19
    in london you can see in the keywords
  • 00:33:21
    here i've i didn't cover
  • 00:33:22
    the london part of it this is obviously
  • 00:33:24
    the most competitive
  • 00:33:26
    keyword in the uk and no slouch on the
  • 00:33:29
    search volume either 5400 searches per
  • 00:33:31
    month
  • 00:33:32
    and this site's cooking pretty well it's
  • 00:33:34
    really starting to pick up and this
  • 00:33:35
    client's happy as well
  • 00:33:37
    we also do white labeling too because
  • 00:33:39
    because we do all the analysis
  • 00:33:41
    and because we uh like figure out
  • 00:33:44
    everything for you
  • 00:33:45
    like a lot of agencies like to just
  • 00:33:48
    outsource all the link building to us
  • 00:33:49
    because they get these nice reports that
  • 00:33:51
    they can give to these clients
  • 00:33:52
    and our links are good and we get
  • 00:33:53
    results like these all the time
  • 00:33:55
    [Music]
  • 00:33:56
    okay so just some quick words from our
  • 00:33:58
    customers customers sent this over today
  • 00:34:00
    this guy was using age domain
  • 00:34:02
    abc plus this is one of the steepest
  • 00:34:05
    steepest traffic burners i've ever seen
  • 00:34:06
    but
  • 00:34:07
    this guy's cook and cooking and then we
  • 00:34:10
    have a lot of
  • 00:34:11
    customers use abc plus just to build the
  • 00:34:14
    overall authority of the website so
  • 00:34:16
    you don't have to focus on one single
  • 00:34:18
    page at a time and laser target
  • 00:34:20
    the link gap and the anchor text but you
  • 00:34:22
    can just we can build links
  • 00:34:24
    overall to your entire site so this
  • 00:34:26
    customer reported you went from
  • 00:34:27
    dr 18 to 32 in a month and as you can
  • 00:34:30
    see the overall traffic on the website
  • 00:34:32
    is increasing just by growing
  • 00:34:34
    growing the overall authority so
  • 00:34:37
    again to book this just go to
  • 00:34:38
    authority.builders backlink
  • 00:34:40
    strategy the anchor text analysis is
  • 00:34:42
    unfortunately only available for the
  • 00:34:44
    first 50 people so
  • 00:34:45
    make sure you go jump on that if that's
  • 00:34:47
    your interest
  • 00:34:49
    okay let me just take a quick swig of
  • 00:34:52
    water i've been going pretty hardcore
  • 00:34:57
    now we'll get into anchor text mastery
  • 00:35:00
    so this is
  • 00:35:01
    11 techniques to level up your anchor
  • 00:35:03
    text there's a lot of
  • 00:35:05
    i gave you the structure but i didn't
  • 00:35:06
    give you the details on
  • 00:35:08
    okay you told me i need to build this
  • 00:35:09
    many target anchor texts based on the
  • 00:35:11
    competition well
  • 00:35:12
    what actual target anchor text should i
  • 00:35:14
    build you know what should i just use my
  • 00:35:16
    exact match anchor text over and over
  • 00:35:18
    we'll get into all that stuff right now
  • 00:35:20
    so rule number one is never use a target
  • 00:35:23
    anchor text more than once
  • 00:35:25
    if i'm trying to rank for dog training
  • 00:35:27
    instead of just spamming so
  • 00:35:29
    if all five of my target anchor texts
  • 00:35:31
    the dog training
  • 00:35:32
    that looks super unnatural let's vary
  • 00:35:34
    that up instead of dog training over and
  • 00:35:36
    over again i'm burying up with dog
  • 00:35:38
    training once
  • 00:35:39
    and then training for dogs great dog
  • 00:35:40
    training dog training tips
  • 00:35:42
    tips dog obedient training all this kind
  • 00:35:45
    of stuff
  • 00:35:45
    so just variate it up remember
  • 00:35:47
    naturalness is the key
  • 00:35:48
    like how likely would five independent
  • 00:35:51
    people
  • 00:35:52
    that consist of your entire target
  • 00:35:54
    anchor text profile
  • 00:35:56
    linked with the exact same anchor so mix
  • 00:35:59
    it up and you're going to get
  • 00:36:00
    not only a safer result but a better
  • 00:36:02
    result
  • 00:36:03
    i do from time to time send exact match
  • 00:36:06
    target anchor text
  • 00:36:07
    twice so that's just in certain cases if
  • 00:36:10
    i know i'm sending a bunch of links
  • 00:36:12
    i would send dog training exactly twice
  • 00:36:15
    but when there's a low amount of links
  • 00:36:16
    the likelihood of
  • 00:36:17
    this exact thing coming in twice the
  • 00:36:19
    statistics are very low
  • 00:36:22
    rule number two is leverage the seo
  • 00:36:24
    title tag so what is the seo title tag
  • 00:36:26
    so when you're looking at the google
  • 00:36:27
    search result
  • 00:36:28
    this is the part at the top this is a
  • 00:36:30
    clickable link this is also
  • 00:36:31
    known as your meta title your seo title
  • 00:36:33
    tag etc
  • 00:36:34
    this is usually something you set with
  • 00:36:37
    your yoast or
  • 00:36:38
    all-in-one rank math whatever you got
  • 00:36:40
    your seo plugin so
  • 00:36:42
    set the title here now this is a very
  • 00:36:46
    very
  • 00:36:46
    common natural anchor type so if we look
  • 00:36:48
    at digital marketing's anchor text
  • 00:36:50
    profile you can see that
  • 00:36:52
    i've two title tag anchor texts that are
  • 00:36:54
    coming up a lot
  • 00:36:55
    how to properly track and manage
  • 00:36:57
    backlinks so that's one article that
  • 00:36:58
    i've written
  • 00:36:59
    and another one how to steal the
  • 00:37:01
    featured snippet in three steps it's
  • 00:37:02
    another article i've written
  • 00:37:04
    and they each have 10 referring domains
  • 00:37:06
    with this exact match or
  • 00:37:08
    this title tag anchor text so it's a
  • 00:37:10
    very common natural
  • 00:37:11
    type and when you're building links on
  • 00:37:14
    forums not that i
  • 00:37:15
    recommend this but just this is just an
  • 00:37:17
    anecdotal story
  • 00:37:18
    a lot of times when you build a link on
  • 00:37:20
    a forum it's going to default your
  • 00:37:21
    anchor text to the title tag of the page
  • 00:37:24
    that's linking to
  • 00:37:25
    anyway so it's very very common so feel
  • 00:37:28
    free to use this one more than once to
  • 00:37:30
    get target anchor text in as you can see
  • 00:37:32
    this these are natural links like i
  • 00:37:33
    didn't build any links like this
  • 00:37:35
    these came in naturally so if anything
  • 00:37:37
    happens naturally that's what you can
  • 00:37:38
    use
  • 00:37:39
    more than once rule number three is you
  • 00:37:42
    want to match the anchor text with the
  • 00:37:44
    link type so
  • 00:37:45
    various link types depending on where
  • 00:37:46
    they're placed in a website
  • 00:37:48
    more commonly have different anchor
  • 00:37:50
    texts occurring within them
  • 00:37:51
    so if we think about blog articles right
  • 00:37:55
    any article that's written about a
  • 00:37:57
    certain topic whatever
  • 00:37:59
    most of the time they're referencing
  • 00:38:00
    something that their readers need more
  • 00:38:02
    information on so
  • 00:38:04
    we were able to find the best ping pong
  • 00:38:07
    table
  • 00:38:08
    here at this website ping pong pros
  • 00:38:10
    right
  • 00:38:11
    so there's a couple different anchor
  • 00:38:12
    text opportunities in that sentence
  • 00:38:14
    we were able to find best ping pong
  • 00:38:17
    table so that's a target anchor text
  • 00:38:18
    that they could have used to refer their
  • 00:38:20
    reader to find the best ping pong tables
  • 00:38:22
    the latter part of the sentence says at
  • 00:38:25
    pingpongpros.com so that could be
  • 00:38:27
    a brand right so that's a brand anchor
  • 00:38:29
    text that's a bad example because
  • 00:38:31
    the brand has target keywords in there
  • 00:38:33
    but you get what i'm talking about right
  • 00:38:35
    so target and brand seems to show up a
  • 00:38:37
    lot in blog articles
  • 00:38:39
    and then we have linked lists which
  • 00:38:40
    could also show up in a blog article so
  • 00:38:42
    this would be like a
  • 00:38:43
    numbered list or a reference section at
  • 00:38:45
    the bottom
  • 00:38:46
    or here's what my top 10 favorite blogs
  • 00:38:49
    regarding seo or anything like that so
  • 00:38:51
    typically in these linked lists you're
  • 00:38:52
    looking at brand anchor text so
  • 00:38:54
    i like backlinko i like dignity
  • 00:38:56
    marketing i like nathan koch like you're
  • 00:38:58
    just listing out the brands right
  • 00:39:00
    or you can just give the url anchor text
  • 00:39:03
    over and over again it's a linked list
  • 00:39:04
    it's common for
  • 00:39:05
    url anchor text sidebars typically these
  • 00:39:08
    are going to be some kind of image so
  • 00:39:11
    you're getting an image to check out
  • 00:39:13
    someone's banner ad or something like
  • 00:39:14
    that
  • 00:39:15
    so a lot of times they're using topical
  • 00:39:16
    anchor text here or just straight up
  • 00:39:18
    empty so any anchor text forms
  • 00:39:21
    url or seo title comes up a lot and blog
  • 00:39:23
    comments if you're into that sort of
  • 00:39:25
    thing
  • 00:39:25
    most of the time you're going to be
  • 00:39:26
    using a name so that's going to be brand
  • 00:39:28
    anchor text right
  • 00:39:30
    rule number four is to break up your
  • 00:39:32
    keyword phrase so if i'm trying to rank
  • 00:39:33
    for plumber in chicago
  • 00:39:35
    instead of just keeping on spamming
  • 00:39:37
    plumber in chicago plumber in chicago
  • 00:39:39
    over again
  • 00:39:39
    or chicago plumber any of these kind of
  • 00:39:41
    variations try doing something like this
  • 00:39:43
    just send
  • 00:39:44
    plumber or just send chicago
  • 00:39:47
    why does this work because i have no
  • 00:39:49
    idea like a lot of this stuff i have no
  • 00:39:51
    idea what it works but i'm
  • 00:39:53
    constantly testing and tracking and this
  • 00:39:54
    is just something i've found when i
  • 00:39:56
    start to get stuck
  • 00:39:57
    sending links if i just break up that
  • 00:39:58
    phrase as long as i can send more target
  • 00:40:00
    anchor text just try
  • 00:40:02
    sending the single word rule number five
  • 00:40:05
    is to always
  • 00:40:06
    write in english oh my god i see this so
  • 00:40:09
    often
  • 00:40:10
    with the link building services that
  • 00:40:11
    i've run in the past uh so anchor text
  • 00:40:14
    always needs to work properly in a
  • 00:40:15
    sentence think about this we're trying
  • 00:40:17
    to look natural
  • 00:40:18
    if i want to place a certain anchor text
  • 00:40:20
    and there's no way that
  • 00:40:21
    anchor text would work in a sentence
  • 00:40:23
    that's not natural right
  • 00:40:25
    so plumber chicago right how would this
  • 00:40:28
    possibly work in a sentence
  • 00:40:30
    i found a plumber chicago last week that
  • 00:40:33
    was great
  • 00:40:34
    no doesn't work in a sentence how about
  • 00:40:36
    this one plumber in chicago that works
  • 00:40:38
    in a sentence
  • 00:40:38
    but why would you ever not capitalize
  • 00:40:40
    the word chicago right
  • 00:40:42
    it's a proper noun so yes plumber in
  • 00:40:45
    chicago that works in a sentence get
  • 00:40:46
    your english and your grammar correct
  • 00:40:49
    rule number six use brand and target
  • 00:40:51
    anchor text this is a
  • 00:40:52
    combination anchor text i don't define
  • 00:40:54
    its own category because there's no need
  • 00:40:57
    but this is a very common anchor type it
  • 00:41:00
    you can you can use this for target
  • 00:41:02
    anchor text so if we see for example
  • 00:41:03
    this is
  • 00:41:04
    an amazon page they're selling diffusers
  • 00:41:06
    something like that you can see how
  • 00:41:07
    often these
  • 00:41:08
    they got their brand in here and they're
  • 00:41:10
    using target anchor text as well the
  • 00:41:12
    diffuser aromatherapy as well so it's a
  • 00:41:14
    very common one that comes up
  • 00:41:17
    rule number seven you want to diversify
  • 00:41:20
    your url anchors this is very
  • 00:41:22
    similar to what i was mentioning for
  • 00:41:24
    target anchor text so what are
  • 00:41:26
    what are the odds that 100 of
  • 00:41:28
    independent people that are supposedly
  • 00:41:29
    linking to you
  • 00:41:30
    on the internet are only using their url
  • 00:41:33
    anchor that looks exactly like this
  • 00:41:35
    https www no trailing slash at the end
  • 00:41:40
    so mix this up nearly zero percent
  • 00:41:42
    chance
  • 00:41:43
    of 100 independent people doing that so
  • 00:41:45
    mix it up
  • 00:41:46
    your your url category should have
  • 00:41:48
    diversity within itself
  • 00:41:52
    rule number eight so incorporate long
  • 00:41:54
    anchor phrases so
  • 00:41:56
    seo is going to do it like this i want
  • 00:41:58
    to rank for plumber in chicago in
  • 00:41:59
    chicago plumber and plumber in chicago
  • 00:42:00
    illinois
  • 00:42:01
    so those are the anchor texts i'm going
  • 00:42:02
    to send over and over again
  • 00:42:04
    but often in the natural world you might
  • 00:42:07
    get
  • 00:42:08
    long phrase anchor text coming up so
  • 00:42:10
    something like
  • 00:42:11
    we found a highly recommended plumber in
  • 00:42:13
    the metropoli metropolitan chicago area
  • 00:42:16
    by checking out this website like you
  • 00:42:18
    could be used highlighting that whole
  • 00:42:19
    phrase that's in these quotes right here
  • 00:42:21
    or this plumber based just south of
  • 00:42:23
    downtown chicago or this chicago plumber
  • 00:42:26
    i found recently on yelp did the job
  • 00:42:28
    something like that just mix it up rule
  • 00:42:32
    number nine
  • 00:42:32
    synonyms are an absolute cheat code all
  • 00:42:35
    right so
  • 00:42:36
    when you're maxing out on target anchor
  • 00:42:38
    text so let's say i've hit the cap i'm
  • 00:42:40
    supposed to be able to spend
  • 00:42:41
    ascend 35 i've hit 35 right
  • 00:42:45
    use lsi keywords or synonymous entities
  • 00:42:47
    whatever you want to call it
  • 00:42:48
    instead and this is easily determined
  • 00:42:50
    with the google search so
  • 00:42:52
    if i want to rank for how to sell a car
  • 00:42:54
    online and i've
  • 00:42:55
    already sent all the targeting checks i
  • 00:42:57
    can so
  • 00:42:59
    one thing i can do is just substitute
  • 00:43:01
    the word to substitute the word car with
  • 00:43:03
    the synonym so i can type in
  • 00:43:05
    how to sell automobile online and you
  • 00:43:07
    can see here
  • 00:43:08
    google has actually bolded the synonyms
  • 00:43:11
    auto
  • 00:43:12
    cars and vehicle these are all what they
  • 00:43:14
    consider to be synonyms so
  • 00:43:16
    now i can go to town sending synonyms to
  • 00:43:18
    the page i can just send the word
  • 00:43:19
    automobile
  • 00:43:20
    or automobile auction or whatever
  • 00:43:24
    automobile websites
  • 00:43:25
    for e-commerce or anything like that to
  • 00:43:28
    get some synonyms
  • 00:43:29
    in our anchor text profile the awesome
  • 00:43:31
    thing about this is you get
  • 00:43:32
    credit as if it was a target anchor text
  • 00:43:35
    but you don't risk over-optimization
  • 00:43:38
    rule number 10 when you have to send
  • 00:43:40
    these necessary evil
  • 00:43:42
    pillow anchor texts these non-target
  • 00:43:44
    anchor texts you can surround them with
  • 00:43:46
    target anchor
  • 00:43:46
    or target keywords in order to give them
  • 00:43:49
    a little bit more power so
  • 00:43:50
    pillow and anchors are necessary evil we
  • 00:43:53
    have to build them in order to
  • 00:43:54
    create a natural linking distribution
  • 00:43:58
    but give them a little bit more power by
  • 00:44:00
    surrounding them with keywords in your
  • 00:44:02
    placement so
  • 00:44:02
    example this is we found an excellent
  • 00:44:04
    list of this year's
  • 00:44:06
    best laptops under 500 that's the
  • 00:44:08
    keyword i'd want to rank for
  • 00:44:09
    at techreview.com so i have to send a
  • 00:44:12
    branded anchor text but it's very close
  • 00:44:14
    to the keyword i want to rank for
  • 00:44:17
    now rule number 11 since the last and
  • 00:44:19
    final rule if you mess up
  • 00:44:22
    removing and replacing links is much
  • 00:44:24
    much better and faster than diluting
  • 00:44:27
    your link profile so
  • 00:44:28
    let me just think of the scenario right
  • 00:44:31
    let's say
  • 00:44:31
    you have a hundred links going to a page
  • 00:44:33
    and 40 of them are target anchor text
  • 00:44:36
    you want to be 20 target anchor text so
  • 00:44:38
    you need to
  • 00:44:40
    get this down you need to fix this ratio
  • 00:44:42
    how many links do you think it will take
  • 00:44:44
    to dilute your link profile in order to
  • 00:44:46
    get 20 percent
  • 00:44:47
    that's right 100 more links it would
  • 00:44:50
    take you a hundred links
  • 00:44:51
    to fix this ratio so the answer here is
  • 00:44:54
    just remove and replace i'm sure you
  • 00:44:55
    have some of these links that
  • 00:44:57
    you're not that proud of something you
  • 00:44:59
    built three years ago that
  • 00:45:00
    didn't have the same same standards that
  • 00:45:02
    you used today so go ahead and get those
  • 00:45:04
    removed
  • 00:45:05
    disavowed whatever and then you start to
  • 00:45:06
    replace your
  • 00:45:08
    fixing your ratios will be light years
  • 00:45:10
    faster than dilution of course
  • 00:45:14
    all right guys thank everyone for
  • 00:45:16
    sticking around to the end
  • 00:45:18
    of course if you want to build book that
  • 00:45:20
    a free backlink strategy go to
  • 00:45:22
    authority builders backlink strategy
  • 00:45:24
    we've got the link gap analysis
  • 00:45:26
    the anchor text analysis for you guys
  • 00:45:28
    and if you want to join abc plus with
  • 00:45:30
    zero setup fees that's going on to the
  • 00:45:31
    end of the month
  • 00:45:32
    october 31st now let me just take a swig
  • 00:45:35
    of water and then
  • 00:45:37
    as promised i'm open for q and a
  • 00:45:41
    still with us jake yep i'm still here
  • 00:45:45
    nice nice cool so
  • 00:45:48
    i'm ready to go so whatever kind of
  • 00:45:50
    questions that are left over from the
  • 00:45:52
    chat and if you have new questions
  • 00:45:53
    sure just drop them down in the chat box
  • 00:45:56
    and i'll get them answered for you
  • 00:46:02
    all righty we got one coming in here
  • 00:46:06
    uh from michael is it best uh for your
  • 00:46:09
    exact match
  • 00:46:10
    anchors uh to come from the most
  • 00:46:12
    powerful sites
  • 00:46:14
    yeah so that's generally the the mo so i
  • 00:46:18
    tested this
  • 00:46:19
    i don't like to commit to something that
  • 00:46:21
    i haven't tested to do recently but i
  • 00:46:22
    tested this
  • 00:46:23
    probably about five or six years ago so
  • 00:46:26
    you definitely want
  • 00:46:27
    your most powerful links to be coming
  • 00:46:29
    from the pages or the
  • 00:46:30
    the websites the web pages with the most
  • 00:46:33
    page rank
  • 00:46:34
    so ideally the ones that have the most
  • 00:46:36
    links going to them
  • 00:46:38
    so that's the ideal situation are
  • 00:46:40
    alternately
  • 00:46:41
    like you can get your highest dr links
  • 00:46:44
    with your target anchor text because
  • 00:46:46
    you're getting a lot of page rank from
  • 00:46:47
    the internal
  • 00:46:48
    linking on that kind of website that
  • 00:46:50
    said i don't like to commit to anything
  • 00:46:51
    that i've been tested recently but i've
  • 00:46:53
    kept up that strategy the whole time
  • 00:46:55
    but it's probably time to test that
  • 00:46:56
    again i'm sure it still works but
  • 00:46:58
    i'm not sure
  • 00:47:01
    all right we got some more coming in
  • 00:47:04
    here uh
  • 00:47:05
    they're coming in pretty hot
  • 00:47:09
    um when when doing
  • 00:47:12
    anchor text analysis do you consider
  • 00:47:14
    both nofollow and do follow links as
  • 00:47:16
    equal
  • 00:47:17
    that comes from greg no
  • 00:47:20
    so anything no follow i just don't
  • 00:47:22
    include them in the analysis
  • 00:47:26
    i actually just thought of two pretty
  • 00:47:28
    important questions i'm going to give
  • 00:47:29
    you guys a chance to ask him and see if
  • 00:47:31
    they come up naturally but
  • 00:47:33
    i got two things i want to part on you
  • 00:47:35
    guys with
  • 00:47:39
    what else we got jake um let's see here
  • 00:47:44
    um all right we've got quite a few
  • 00:47:48
    coming in
  • 00:47:49
    um i've had a
  • 00:47:52
    lot of guest posts or links already do
  • 00:47:54
    you recommend powering them up with
  • 00:47:57
    tier 2 links so if you're doing a tier 2
  • 00:48:01
    link strategy
  • 00:48:03
    typically the types of links you would
  • 00:48:05
    use for your tier one would be guest
  • 00:48:06
    posts
  • 00:48:07
    types of links you would use for your
  • 00:48:09
    tier two would be high page rank
  • 00:48:11
    type links which is typically pbns
  • 00:48:14
    now everyone that we work with at
  • 00:48:16
    authority builders
  • 00:48:18
    is someone we consider our partner so
  • 00:48:20
    these websites that exist on the
  • 00:48:21
    internet these are our partners so i
  • 00:48:23
    can't
  • 00:48:23
    with consciousness uh with with good
  • 00:48:26
    conscious
  • 00:48:27
    uh recommend that you build links to our
  • 00:48:29
    customers but
  • 00:48:30
    that is the protocol that most people
  • 00:48:32
    use
  • 00:48:35
    okay brand has a question about
  • 00:48:38
    anchor text for
  • 00:48:42
    local seo and specifically press release
  • 00:48:46
    what kind of anchor texts would you use
  • 00:48:48
    for press releases
  • 00:48:50
    would you target inner pages i'm not
  • 00:48:54
    very bullish at all on press releases
  • 00:48:58
    unless they're of a certain quality so i
  • 00:49:00
    kind of categorize them as
  • 00:49:02
    we have our press releases that are 100
  • 00:49:04
    200
  • 00:49:06
    and for the most part the way these
  • 00:49:08
    things get syndicated
  • 00:49:09
    is they're going to like a lot of uh you
  • 00:49:11
    know like local news sites and like
  • 00:49:14
    kfsr whatever like these random like
  • 00:49:16
    radio stations
  • 00:49:17
    that have news sites and stuff like that
  • 00:49:19
    and for the most part i'm thinking that
  • 00:49:20
    they get ignored i haven't seen much
  • 00:49:22
    gain from them in quite some time
  • 00:49:24
    but you're uh like the the second level
  • 00:49:28
    of this is considered digital pr which
  • 00:49:30
    you would go out you would create a
  • 00:49:31
    viral story something that's
  • 00:49:33
    very shareable and very interesting to
  • 00:49:36
    high-level news sites
  • 00:49:37
    and then you're getting placed on
  • 00:49:38
    websites like fox news nbc and stuff
  • 00:49:40
    like that so
  • 00:49:41
    if we're talking about pr then i would
  • 00:49:43
    definitely recommend the latter
  • 00:49:45
    and for the anchor text that you would
  • 00:49:47
    use you definitely want to go to with
  • 00:49:48
    either branded or url anchor text
  • 00:49:51
    because you'll definitely overcook your
  • 00:49:53
    website but
  • 00:49:54
    it's just been a long time since i've
  • 00:49:56
    been able to seen some positive games
  • 00:49:57
    from the the cheapies
  • 00:50:00
    okay um luke's got a one good one about
  • 00:50:05
    um uh established competitors and
  • 00:50:08
    whenever you're
  • 00:50:08
    analyzing their links he says for
  • 00:50:11
    competitive
  • 00:50:12
    uh terms and established competitors uh
  • 00:50:15
    can you ever tell if the competition has
  • 00:50:16
    done a disavow on their links
  • 00:50:19
    without that knowledge is there a danger
  • 00:50:21
    of over
  • 00:50:22
    optimizing or walking into a penalty yes
  • 00:50:26
    yes for sure so this is one of the
  • 00:50:28
    pitfalls another pitfall
  • 00:50:30
    is if people are hiding their links with
  • 00:50:32
    pbns but you could just assume that they
  • 00:50:34
    would be using target anchor text for
  • 00:50:35
    those anyways but
  • 00:50:37
    this is a risk and that's the thing this
  • 00:50:40
    whole process
  • 00:50:41
    you're looking for guidance and not
  • 00:50:42
    precision right so that's why
  • 00:50:44
    i don't give you 24 different categories
  • 00:50:47
    of targeting
  • 00:50:48
    text brand plus target target long tail
  • 00:50:50
    target phrase and all that kind of stuff
  • 00:50:53
    because i'm mixing in this this amount
  • 00:50:55
    of
  • 00:50:56
    hand waving into it so things like
  • 00:50:58
    disavow aren't going to sting you right
  • 00:51:00
    now if you like the only time i would
  • 00:51:04
    definitely just ignore a website
  • 00:51:06
    is into my analysis is if it just has a
  • 00:51:08
    few links
  • 00:51:09
    and it's an authority site and i can
  • 00:51:11
    just see like it's going to mess up my
  • 00:51:12
    averages
  • 00:51:13
    or if i look at its link profile and
  • 00:51:16
    it's spammed to hell
  • 00:51:17
    then if it's ranked in those top
  • 00:51:19
    positions then it probably means the
  • 00:51:21
    spam links have been disavowed and then
  • 00:51:23
    just ignore it
  • 00:51:26
    got it all right um next one's coming
  • 00:51:29
    from
  • 00:51:30
    joshua um he says matt i notice you're
  • 00:51:32
    using dr as an analysis metric
  • 00:51:34
    uh how do you handle competitors that
  • 00:51:36
    are manipulating dr
  • 00:51:38
    to fluff their metrics with tons of
  • 00:51:41
    links
  • 00:51:42
    i don't think you're going to come up
  • 00:51:44
    with that that often
  • 00:51:46
    in high ranking search or high
  • 00:51:48
    competition serps because
  • 00:51:50
    people people who try to compete in any
  • 00:51:53
    kind of keyword that makes money and
  • 00:51:54
    stuff like that their goal
  • 00:51:56
    isn't to raise dr their goal is just to
  • 00:51:59
    get ranking
  • 00:52:00
    and the techniques used to raise raise
  • 00:52:02
    dr those are techniques you find on
  • 00:52:03
    fiverr and they hurt rankings like you
  • 00:52:05
    don't
  • 00:52:06
    want to be doing that i don't think
  • 00:52:07
    you're going to encounter it that much
  • 00:52:08
    this is what people
  • 00:52:10
    people who inflate dr are the ones that
  • 00:52:12
    just want to be like a guest post farm
  • 00:52:14
    or
  • 00:52:14
    backlink farm et cetera like those are
  • 00:52:17
    the people
  • 00:52:18
    ranking in high competition or any kind
  • 00:52:20
    of affiliate spaces or
  • 00:52:22
    anything good because there's no point
  • 00:52:24
    it hurts you
  • 00:52:27
    got it uh yeah this one's um a little
  • 00:52:30
    bit
  • 00:52:30
    related here um this comes from gideon
  • 00:52:34
    uh he says uh i have a few pages uh on
  • 00:52:37
    my site they're about to break
  • 00:52:38
    page one a question i have on anchor
  • 00:52:41
    text is
  • 00:52:42
    i have a high number of blog comment
  • 00:52:44
    links to my home page from way back when
  • 00:52:46
    i started this website brand url
  • 00:52:49
    anchors etc would removing or disavowing
  • 00:52:52
    at this time be a good or bad idea
  • 00:52:55
    so this is something i'm yet to test but
  • 00:52:57
    it's been on the list for quite some
  • 00:52:59
    time
  • 00:53:00
    i haven't been that excited to test
  • 00:53:02
    about it because i don't use blog
  • 00:53:03
    comments anyways so
  • 00:53:04
    this these results don't wouldn't even
  • 00:53:07
    help me at all
  • 00:53:08
    but i have a strong hunch that any kind
  • 00:53:11
    of links on
  • 00:53:12
    just kind of typically spammed uh link
  • 00:53:15
    types like blog comments or
  • 00:53:17
    form profiles and form links and that
  • 00:53:19
    kind of stuff
  • 00:53:20
    are just completely ignored by google so
  • 00:53:22
    that would include the anchor text as
  • 00:53:23
    well so
  • 00:53:24
    my hunch is that it's already ignored
  • 00:53:26
    but i don't have the exact answer for
  • 00:53:28
    you because i haven't tested it recently
  • 00:53:31
    all right good um hari says
  • 00:53:34
    when doing the anchor audit if a brand
  • 00:53:37
    has a target keyword in it
  • 00:53:38
    what category would you put that anchor
  • 00:53:40
    in target or brand
  • 00:53:42
    um target remember just stick to your
  • 00:53:45
    convention right if it has it
  • 00:53:47
    you can define it however you want you
  • 00:53:49
    can make a new category up yourself
  • 00:53:51
    brand plus target right i just recommend
  • 00:53:54
    sticking to the
  • 00:53:54
    convention because it's just worked for
  • 00:53:56
    me
  • 00:53:59
    all right questions are slowing down a
  • 00:54:03
    little bit
  • 00:54:06
    is there a gap because i have some stuff
  • 00:54:08
    i can talk about
  • 00:54:10
    uh yeah go for it okay
  • 00:54:14
    i'm surprised this question hasn't come
  • 00:54:16
    up but there's two types of anchor text
  • 00:54:18
    distributions that
  • 00:54:19
    uh i didn't touch upon and i'm just kind
  • 00:54:21
    of realizing that this now
  • 00:54:23
    what about internal anchor text right so
  • 00:54:25
    you're linking from one page on your
  • 00:54:26
    site to another page on your site so
  • 00:54:29
    is there any kind of anchor text
  • 00:54:30
    distribution that works best
  • 00:54:32
    so we single variable tested this as
  • 00:54:34
    well and we we tried
  • 00:54:35
    different configurations so we tried 100
  • 00:54:38
    target anchor text
  • 00:54:40
    80 target 20 miscellaneous 50
  • 00:54:43
    target 20 brand 30 miscellaneous all
  • 00:54:46
    these different variations
  • 00:54:48
    going to various pages on websites and
  • 00:54:49
    we track ranking improvements or
  • 00:54:51
    un-improvements over time we found that
  • 00:54:53
    the best
  • 00:54:55
    configuration is 100 target anchor text
  • 00:54:58
    but then vary it up so never the same
  • 00:55:01
    anchor text and just
  • 00:55:02
    hitting all these different variations
  • 00:55:04
    of the keyword you want to rank for
  • 00:55:06
    gets the best result but slightly
  • 00:55:09
    less better result would be going 80
  • 00:55:12
    target anchor text and 20
  • 00:55:13
    miscellaneous click here read more this
  • 00:55:15
    article
  • 00:55:16
    etc now most of the time
  • 00:55:20
    i'm recommending people do the 80 20. so
  • 00:55:22
    80 target 20
  • 00:55:23
    miscellaneous because it gives you some
  • 00:55:25
    margin for error so
  • 00:55:26
    a lot of times people are outsourcing
  • 00:55:28
    this to virtual assistants
  • 00:55:30
    and that don't have the same level of
  • 00:55:32
    detail that you would because it's your
  • 00:55:34
    site you
  • 00:55:34
    care a lot so i kind of recommend the 80
  • 00:55:38
    20 in this kind of situation
  • 00:55:39
    but if you're doing it yourself go ahead
  • 00:55:41
    and do 100 percent targeting or text
  • 00:55:43
    just keep it varied
  • 00:55:45
    the other type of anchor text
  • 00:55:47
    distribution i didn't touch upon
  • 00:55:48
    is tier two link building so if you're
  • 00:55:51
    sending links to your one
  • 00:55:53
    property that's linking to you you want
  • 00:55:55
    to keep it
  • 00:55:56
    blended and varied up you don't need to
  • 00:55:58
    go to the extent
  • 00:56:00
    of doing this analysis and figuring out
  • 00:56:02
    the exact
  • 00:56:03
    the keywords and reverse engineering
  • 00:56:06
    what's the anchor text distribution for
  • 00:56:08
    the top competitors you don't need to go
  • 00:56:10
    to that
  • 00:56:10
    length but just give it a blended anchor
  • 00:56:14
    text just
  • 00:56:14
    you can be you can even use the generic
  • 00:56:16
    framework that i gave you earlier
  • 00:56:18
    the ultimate goal here is if you can get
  • 00:56:20
    that page that's linking to you
  • 00:56:22
    to rank and get some traffic itself then
  • 00:56:24
    that becomes more valuable of a link to
  • 00:56:26
    you
  • 00:56:27
    so just keep it blended give it a chance
  • 00:56:29
    to rank that's what you're trying to do
  • 00:56:33
    all right um brandt has a question
  • 00:56:36
    in here um kind of about you know
  • 00:56:40
    uh when it comes to the ratios you said
  • 00:56:42
    you know remove and replace
  • 00:56:44
    so he's talking about pbns uh he says
  • 00:56:47
    um what what should we do if we've given
  • 00:56:50
    direct pbn links to our website and now
  • 00:56:52
    we want to use guest posts
  • 00:56:54
    and then power them up with uh the pbn
  • 00:56:56
    links is it safe to remove the pbn links
  • 00:56:59
    um and point them uh uh
  • 00:57:02
    and pointing the same pbn links to the
  • 00:57:04
    guest post that we get
  • 00:57:07
    um okay so
  • 00:57:10
    right um
  • 00:57:14
    well the first part of your question is
  • 00:57:16
    it's safe to move the pvn links like
  • 00:57:18
    yeah that's absolutely true
  • 00:57:20
    we always at lead spring when we're
  • 00:57:23
    working on our own affiliate websites
  • 00:57:25
    obviously we don't just do this at my
  • 00:57:26
    client agency but
  • 00:57:28
    when we have affiliate sites that pp and
  • 00:57:30
    links do when they start to hit an
  • 00:57:32
    authority status then we start to peel
  • 00:57:33
    them off to just kind of clean things up
  • 00:57:36
    and yeah you can totally remove pbn
  • 00:57:39
    links and it'll stay ranking you just
  • 00:57:40
    need to replace that link juice
  • 00:57:42
    with some white hat links right now your
  • 00:57:44
    question is
  • 00:57:45
    i've removed those pbns everything's
  • 00:57:47
    going fine my rankings have held
  • 00:57:49
    i've replaced the links etc can i use
  • 00:57:52
    those same ppns to
  • 00:57:53
    link as a to my tier ones that are
  • 00:57:55
    linking to this page
  • 00:57:57
    if i'm entering this completely tin hat
  • 00:57:59
    i would probably say
  • 00:58:00
    it's a tiny bit risky but i wouldn't do
  • 00:58:04
    it
  • 00:58:04
    i just i would just use other pbns for
  • 00:58:07
    that but
  • 00:58:08
    i mean you're not likely to get to get
  • 00:58:11
    busted for it like
  • 00:58:13
    from what i've seen the algorithm is
  • 00:58:15
    isn't checking historically
  • 00:58:17
    it doesn't have that much historical
  • 00:58:19
    checking so
  • 00:58:20
    i didn't say go for it but play at your
  • 00:58:23
    own risk
  • 00:58:25
    all right got it um
  • 00:58:29
    that looks
  • 00:58:32
    um that looks to be about it
  • 00:58:36
    as far as questions go for right now all
  • 00:58:39
    right
  • 00:58:39
    well thanks a bunch jake for getting my
  • 00:58:42
    back on this thanks
  • 00:58:43
    everybody for showing up here i hope
  • 00:58:45
    this was helpful
  • 00:58:46
    if it's if you have any like kind of
  • 00:58:48
    follow-up questions or anything like
  • 00:58:50
    that just you know
  • 00:58:51
    find me this will be posted on youtube
  • 00:58:53
    so you can make a comment there
  • 00:58:55
    and i appreciate everyone's time and
  • 00:58:57
    take care we'll see you next time
  • 00:59:05
    [Music]
Tags
  • anchor text
  • SEO
  • off-site optimalisatie
  • linkbuilding
  • ranking
  • Google
  • target anchor text
  • pillow anchors
  • linkprofiel
  • strategieën