Social Capital Theory

00:04:10
https://www.youtube.com/watch?v=sts9upOA9EU

Résumé

TLDRSocial capital encompasses the resources derived from social relationships and networks, allowing individuals to access opportunities for action. It revolves around three main concepts: the resources available, the structure of one's social network, and the nature of relationships within that network. The quality and type of relationships determine how effectively one can leverage these networks for various needs, such as finding jobs or generating business ideas. As social computing evolves, the importance of social capital continues to grow, facilitating the sharing of information and enabling broader access to technology and resources.

A retenir

  • 🌐 Social capital is the value from social relationships.
  • 🔗 It involves resources, network structure, and relationship quality.
  • 🤝 Strong relationships enhance access to embedded resources.
  • 🗣️ Networks can help in job searches and idea validation.
  • 🌍 Six degrees of separation illustrates global connectivity.
  • 🚀 Social capital drives development in social computing.
  • 💻 Computing has become more accessible through social networks.
  • 📈 Quality of relationships matters for resource mobilization.
  • 🕸️ The topology of networks affects available opportunities.
  • 🤔 Trust and norms influence the depth of connections.

Chronologie

  • 00:00:00 - 00:04:10

    Social capital encompasses the resources accessible through social relationships, enabling people to take collective action. The theory breaks down into three key concepts: resources, network structure, and relationship nature. Resources include anything necessary to achieve goals, such as advice or job opportunities, often sourced from contacts within one's network. The network's structure pertains to its size and composition, where larger networks can offer diverse resources, illustrated by the six degrees of separation concept. Lastly, the quality of relationships impacts resource access, hinging on trust and mutual respect. Overall, social capital plays a crucial role in social computing, facilitating the spread of consumer technology by creating networks and interactions beyond individual capabilities.

Carte mentale

Vidéo Q&R

  • What is social capital?

    Social capital refers to the resources and opportunities available through social relationships and networks.

  • What are the three concepts of social capital theory?

    The three concepts are resource, network structure, and the nature of relationships within the network.

  • How can social capital be utilized?

    Social capital can be used to access resources, mobilize support for ideas, and foster connections for opportunities.

  • Why is the quality of relationships important in social capital?

    The quality of relationships affects how much access individuals have to resources and support within their network.

  • What role does social capital play in social computing?

    Social capital drives the development and adoption of viral consumer technology solutions by enabling engagement and information sharing.

Voir plus de résumés vidéo

Accédez instantanément à des résumés vidéo gratuits sur YouTube grâce à l'IA !
Sous-titres
en
Défilement automatique:
  • 00:00:17
    what is social capital and how do we use
  • 00:00:19
    it first of all there's no single Social
  • 00:00:22
    Capital theory in fact there's a lot of
  • 00:00:24
    contradicting and confusing Theory out
  • 00:00:26
    there trying to explain what social
  • 00:00:29
    capital actually is is from a 30,000
  • 00:00:32
    foot perspective social capital is what
  • 00:00:34
    provides access to resources embedded in
  • 00:00:36
    Social
  • 00:00:37
    relationships Social Capital enables
  • 00:00:39
    people to mobilize these embedded
  • 00:00:41
    resources to facilitate
  • 00:00:44
    action so Social Capital Theory deals
  • 00:00:47
    with three distinct
  • 00:00:48
    Concepts the first concept is that of a
  • 00:00:51
    resource a resource can be anything that
  • 00:00:54
    allows someone to get something done it
  • 00:00:57
    can be a thing a person with influence a
  • 00:01:00
    piece of software or yet something
  • 00:01:02
    else let's assume you need a camera you
  • 00:01:05
    don't know anything about cameras but a
  • 00:01:07
    friend of you does you're very likely to
  • 00:01:10
    reach out to that person to ask his or
  • 00:01:12
    her opinion as to what you
  • 00:01:14
    need or say you're looking for a new job
  • 00:01:17
    one strategy is to explore through
  • 00:01:19
    friends and people you know if there are
  • 00:01:21
    any opportunities out there for you and
  • 00:01:23
    if you could potentially get an
  • 00:01:25
    introduction or as a third example you
  • 00:01:28
    might have a good idea for for a new
  • 00:01:30
    business once you start talking to a lot
  • 00:01:32
    of your contacts sanity check your idea
  • 00:01:35
    or enrich it your idea starts taking
  • 00:01:37
    shape or you might potentially find your
  • 00:01:39
    first
  • 00:01:40
    customer the camera you'd buy the job
  • 00:01:43
    you'd be getting or the business you'd
  • 00:01:45
    build are determined by large part
  • 00:01:47
    through the resources in your network
  • 00:01:49
    that you invoking in the
  • 00:01:51
    process the second concept is structure
  • 00:01:55
    of the network or So-Cal
  • 00:01:57
    topology your social network comprises
  • 00:01:59
    of of people and their
  • 00:02:01
    relationships the size of your network
  • 00:02:03
    depends primarily on you your
  • 00:02:05
    preferences and your ability to build
  • 00:02:07
    one and both size and type of
  • 00:02:10
    acquaintances and Friends determine the
  • 00:02:12
    quality diversity and amount of
  • 00:02:14
    resources you can potentially
  • 00:02:17
    access a well-known example is that any
  • 00:02:20
    person in the world is connected to any
  • 00:02:22
    other person in the world through six or
  • 00:02:23
    fewer Degrees of
  • 00:02:25
    Separation this was popularized with the
  • 00:02:27
    example of Hollywood actor Kevin Bacon
  • 00:02:29
    and the statement that any person in the
  • 00:02:31
    world would need a maximum of six
  • 00:02:33
    introductions to connect to him the
  • 00:02:36
    third concept is the nature of the
  • 00:02:38
    relationship between you and others in
  • 00:02:40
    your network the quality of
  • 00:02:42
    relationships determine how much of the
  • 00:02:44
    potential access to resources embedded
  • 00:02:46
    in someone's Social Network he or she
  • 00:02:48
    can actually
  • 00:02:50
    realize you may be friends with some
  • 00:02:52
    people in your network you may hold a
  • 00:02:54
    lot of respect for others or you may not
  • 00:02:57
    like yet others in your network
  • 00:02:59
    relationships can involve trust and
  • 00:03:02
    trustworthiness Norms obligations
  • 00:03:04
    expectations or feelings of closeness so
  • 00:03:07
    while you are theoretically only six or
  • 00:03:09
    less degrees away from Kevin Bacon it
  • 00:03:12
    doesn't actually mean that the
  • 00:03:13
    relationships in your network lend
  • 00:03:15
    themselves to get connected to
  • 00:03:17
    him all in all Social Capital emerges as
  • 00:03:20
    an increasingly important Concept in
  • 00:03:22
    Computing in particular in Social
  • 00:03:24
    Computing we decide after considering
  • 00:03:26
    ratings and reviews we build social
  • 00:03:28
    networks and there's ly anything today
  • 00:03:30
    we cannot link like or share it's the
  • 00:03:34
    power of Social Capital that drives
  • 00:03:36
    development and Adoption of viral
  • 00:03:37
    consumer Technology Solutions in the
  • 00:03:39
    modern world and whereas in the early
  • 00:03:41
    days of computers they were restricted
  • 00:03:43
    to nerds social Computing providing and
  • 00:03:46
    leveraging Social Capital opened
  • 00:03:48
    Computing up for the rest of us
Tags
  • social capital
  • network structure
  • relationships
  • resources
  • social computing
  • networking
  • opportunities
  • trust
  • social relationships
  • viral technology