00:00:00
there are two universal laws of the
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Creator economy content creates
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opportunity and success requires
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consistency but between managing your 9
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to-5 and pursuing your dream whether
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that's writing your novel or building a
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portfolio or launching your business how
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are you supposed to add a third
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full-time job of content creation to
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your plate you look at these creators
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churning out daily content and building
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massive audiences and living the life
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and you ask yourself if they can do it
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what's wrong with me is it lack of
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discipline or motivation maybe you're
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just not working hard enough maybe
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you're just too lazy the truth is they
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are producing more than you but it's not
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because they have better systems or
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habits or stronger willpower is that
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they're simply playing an entirely
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different game once I understood this I
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was able to build an audience of over
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125,000 on Instagram and launch and
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monetize two YouTube channels in a
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matter of weeks all while working
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full-time evenings and weekends only no
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content team no quitting my job and I
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started where you probably are right now
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trying to force myself into the hustle
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harder approach wake up at 5:00 a.m.
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sacrifice sleep push through burnouts
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and I failed miserably but the solution
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wasn't working harder or finding more
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time it was discovering a fundamentally
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different way to think about content
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creation which is exactly what I'll
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break down in this video we'll cover why
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typical Creator advice Miss this is the
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reality that most new creators face
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we'll go over three distinct strategies
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that you can use to scale your content
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without scaling your time and finally
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we'll look at a step-by-step walkthrough
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using one of these strategies to produce
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your very first piece of content today
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even if you've never created before and
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these strategies work whether you're an
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author trying to build an audience
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around your writing or you're an artist
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looking to grow a following or you're an
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entrepreneur trying to build a business
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because these principles behind this
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approach are completely Universal let's
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start by addressing the unfair truth of
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content creation most content advice
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comes from full-time creators who have
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completely forgotten what it's like to
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start from scratch and they tell you
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exactly what to do just post a short or
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real every day for that algorithm to get
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reach and a weekly long form video to
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build trust and repurpose all of that
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content across different platforms and
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stay active in the comments and network
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within your Niche and through all of
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this keep leveling up your craft just
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wake up earlier they say build better
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systems develop better habits and it all
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sounds so reasonable and believable
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these successful creators are just
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telling you what to do in order to
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replicate their approach that you can
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create just like them if only you were
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more disciplined and more efficient and
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more committed so you keep searching for
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that perfect morning routine that
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game-changing productivity flow that
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will finally let you keep up and when
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you still can't even after trying
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everything that they suggest suggest
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there's really only one explanation left
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you must be lazy or not dedicated enough
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and not hungry enough for that success
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but there's something that these advice
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videos conveniently leave out and it's a
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truth that sits right in front of us yet
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we never seem to acknowledge these
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creators have teams they have 40 plus
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hours a week their team members have 40
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plus hours a week each their entire
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business and calendar and focus is cont
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and that's not your reality your reality
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is three full-time jobs packed into one
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life first you've got your day job the
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one that pays the bills and Keeps the
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Lights On Second you've got what I'm
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calling your core work which is that art
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that you're creating or the writing that
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you're crafting or that business that
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you're building it's the thing that
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you're actually trying to turn into your
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full-time thing and then because you
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know how valuable it is for your growth
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and to increase the impact or reach of
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that core work
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you're trying to add content creation on
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top of all of that so what most new
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creators do in order to achieve that
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advice given by the procreators is they
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try to chip off pieces of their core
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work into content they create behind the
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scenes Clips or work in progress shots
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and they give quick updates on whatever
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it is they're working on anything just
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to check that box without completely
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sacrificing their core work because
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let's be honest if you go all in on
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content creation when would you have
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time for what you're actually trying to
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build and I know exactly how this feels
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because I was there just two years ago
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and in fact I documented those early
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days of what it was like building my
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first 880,000 followers while keeping my
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full-time job so for anyone who's just
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starting out you can grab those notes
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and Reflections in my free guide at the
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adk artist which I've Linked In the
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description but the biggest realization
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I made through all of it the one that
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changed everything about how I approach
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content was that most new creators
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including me at the start make the same
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fundamental mistake they look at their
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core work their writing their art their
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business and they build their entire
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content strategy around what it is they
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create and this makes sense right
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authors should promote and share their
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books and artists their worlds or
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characters and entrepreneurs their
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launches and results and successes the
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problem is that this only magnifies that
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feeling of falling behind because your
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polished core work even if you're
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creating every single day can't possibly
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keep Pace with always on content
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creation each day that you don't finish
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and post that Gap grows wider and the
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pressure to hustle harder intensifies
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and that voice saying you're just not
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working hard enough gets louder this is
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what leads creators to that initial
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strategy they attempt to split up their
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core work into smaller pieces the behind
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the scenes Clips the work in progress
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shots and daily updates basically just
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process content I try this exact
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approach back when I was in 3D art
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school working on props or scenes that
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would take weeks or months I'd simply
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share another work in progress shot of
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my world building process each day and
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no one cared and looking back there's
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two reasons why this should not have
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come as a surprise first behind the
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scenes only works when there's already a
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scene to get behind no one cares about
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the journey until they care about the
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destination but more importantly the
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vast majority of people don't care about
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your process or your experience or your
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story they care about what's in it for
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them they care about the value that they
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get today for me with my content that
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meant I had to stop asking myself what
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an artist or an author creates WR those
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worlds or novels and instead to start
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focusing on the perspectives and the
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discoveries and the realizations I Had
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Each Day in those roles and how that
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could translate to value in the form of
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content and that is the real secret to
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consistent content creation you you have
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to decouple your identity from your
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content now there are three strategies
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that you can use to start putting this
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into action but which one or mix of
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strategies that you use will depend on
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the type of audience that you want to
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build through your content and how or if
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you want to monetize them the first
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strategy that we're going to be going
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over is called synthesis creative work
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runs on inspiration and information
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think about everything that you consume
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just to create your work references that
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spark ideas tutorials that level up your
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skills skill s breakdowns that reveal
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new approaches books articles and
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newsletters that deepen your
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understanding of something most creators
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passively consume their inspiration or
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they directly apply what they learn or
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they simply file all of their research
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away into reference boards or into
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notion documents they treat it purely as
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fuel for their own creative work but
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within each of these studies lies
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multiple pieces of valuable content that
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you could be creating and that is
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synthesis it's transforming what you
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learn into insights that others can
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apply that moment right after uncovering
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something useful is where opportunity
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for a more seamless approach to content
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creation lives whether it's a technique
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that will solve your problem or a
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principle that made everything click or
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a creative approach that opened new
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possibilities just take 5 to 10 extra
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minutes when that happens note down what
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someone a few steps behind you on your
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same path would need to know in order to
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reach that same conclusion the key here
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is adding context that Bridges the gap
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between raw information and practical
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takeaways the details that you might
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take for granted if you hadn't stopped
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to document your process think beyond
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what is contained inside of what you
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just consumed that might be needed in
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order to understand and apply what
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you've just learned what background
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knowledge is needed which
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misunderstandings should be avoided what
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makes this approach particularly
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effective based on your experience most
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creators think that they need to create
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their content entirely from scratch but
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if you're already learning every day to
00:09:06
level up your core skills in craft when
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you adopt this first strategy your
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learning process is able to naturally
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generate valuable content and just as
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importantly the act of breaking down
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what you learn for others forces you to
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understand it at a much deeper level as
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opposed to being a distraction content
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creation is able to begin complimenting
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and accelerating your growth in your
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core work the power of this approach is
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why synthesis is one of the five skills
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that I teach in future fundamentals
00:09:34
which I've Linked In the description for
00:09:36
those of you who really want to leverage
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this approach but what makes synthesis
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perfect as our first strategy is that
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anyone can start using it today even as
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a complete beginner and if that's you
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stick around because in a few minutes
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I'll do a step-by-step walkthrough using
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this exact strategy to create your first
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piece of content today right after we
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introduce our next two strategies the
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first of which I'm calling distillation
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when we segment out and classify our
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core creative work from other things
00:10:03
that we do what sets it apart is that it
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is the most complete version of what we
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offer whether that's a feeling or a
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realization or an experience or a
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solution to a problem when new creators
00:10:16
start out they think that they need to
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continuously deliver their core work in
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the form of content because that is in
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line with their identity whether it's an
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author or an artist or an entrepreneur
00:10:27
but there's another better way which is
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to create concentrated doses of that
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same experience that you offer in your
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core work and you can think about it
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like this while working toward that
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finished novel or that completed game or
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that launched product you can create
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micro experiences that capture its
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Essence not random work in progress
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shots or context free excerpts what I
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mean are intentional self-contained
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pieces that deliver immediate value
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something that if someone tasted it they
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wouldn't ask for another they would ask
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for more of that and this distinction is
00:11:01
key to understand so if we take an
00:11:04
author for example content isn't
00:11:06
releasing novels over and over or behind
00:11:08
the scenes of what it feels like
00:11:10
creating your novel or just talking
00:11:12
about and promoting it over and over it
00:11:14
means for example creating short
00:11:17
three-line stories that exist inside of
00:11:19
a larger world but use that exact same
00:11:21
tone or touch on the same themes or for
00:11:24
artists it means creating focused
00:11:26
studies that evoke the same mood or
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Style of larger pieces or for developers
00:11:31
it's sharing single elegant interactions
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or moments that demonstrate your design
00:11:36
philosophy and approach with this
00:11:38
strategy of creating concentrated doses
00:11:41
of content you're able to offer
00:11:43
self-contained satisfying experiences on
00:11:45
their own while also building
00:11:47
anticipation for your larger work but
00:11:49
really the effectiveness of distillation
00:11:51
comes down to understanding what makes
00:11:53
your work compelling at its core what
00:11:56
specific elements create that impact
00:11:58
which small pieces can stand alone while
00:12:01
carrying that same DNA this lets you
00:12:03
create consistent value and content
00:12:05
without having to wait weeks or months
00:12:07
between finished projects the third and
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final strategy is Reflections in my 10
00:12:12
years working as a creative director in
00:12:14
Tech I've noticed two terms get thrown
00:12:17
around at the end of every project
00:12:19
without fail postmortem and learnings
00:12:21
and while I can't stand this corporate
00:12:24
terminology the practice behind it is
00:12:26
incredibly useful yet 99% % of creators
00:12:30
are too caught up in the hustle of
00:12:31
pushing forward to take a moment and to
00:12:34
capitalize on what looking back can
00:12:36
offer every project is able to teach
00:12:38
invaluable lessons through its
00:12:40
constraints and solutions the structure
00:12:42
of a hook that finally worked after 10
00:12:44
videos the technical approach that cut
00:12:46
production time in half the design
00:12:48
limitation that actually improved the
00:12:50
final piece most creators mentally note
00:12:53
these insights and move on but these
00:12:55
hard-earned breakthroughs are some of
00:12:57
the most valuable content that you can
00:12:59
share document these lessons immediately
00:13:01
after completing your work while it's
00:13:03
still fresh what assumptions did you
00:13:05
start with that proved wrong which
00:13:07
unexpected Solutions emerged from
00:13:09
limitations what would you tell someone
00:13:11
starting this exact same project
00:13:13
tomorrow in the same way that strategy
00:13:15
one harnesses what you learn through
00:13:17
consumption strategy 3 captures what you
00:13:20
discover through execution focus on the
00:13:22
specifics that changed how you'll work
00:13:24
on the same challenge in the future but
00:13:25
don't get too caught up on these needing
00:13:27
to be revolutionary some of some of my
00:13:29
most successful content came from
00:13:31
seemingly minor discoveries never
00:13:33
underestimate how meaningful what you
00:13:35
just learned could be to someone a few
00:13:37
steps behind you who hasn't yet invested
00:13:39
the time and energy which in your
00:13:41
content is translated as saving them
00:13:43
from the detours and pain and cost
00:13:46
required to reach that same realization
00:13:48
okay so now that we looked at each of
00:13:49
these strategies let's step back a
00:13:51
moment and look at how they serve
00:13:53
different needs synthesis can work for
00:13:55
all types of content and creators
00:13:57
especially those who are newer because
00:14:00
you're already learning every day so why
00:14:02
not turn those discoveries into contents
00:14:05
but if you'd rather Focus purely on your
00:14:07
craft distillation lets you create
00:14:09
complete self-contained pieces that give
00:14:11
people a taste of your work and finally
00:14:14
coming back to that third strategy that
00:14:15
we just went through if you've been at
00:14:17
this a while Reflections offers a great
00:14:19
approach to turn those I wish I knew
00:14:21
this sooner moments into shortcuts for
00:14:23
others some creators stick to one
00:14:25
approach that fits their style others
00:14:28
use different strategy for different
00:14:29
platforms and many shift between them as
00:14:32
they grow there's really no Universal
00:14:34
answer of what's best it just comes down
00:14:37
to what works for you and your content
00:14:39
and your goals so with all of that said
00:14:42
if you're already familiar with content
00:14:43
creation you probably have a good idea
00:14:46
of how to start putting these strategies
00:14:47
into action but if you're completely new
00:14:50
to this let me walk you through that
00:14:52
first strategy right now so you can
00:14:54
already post your first piece of content
00:14:56
today this approach might seem too
00:14:58
simple at first but that's exactly why
00:15:01
it's the perfect way to start first what
00:15:03
you'll do is to find three videos on
00:15:05
YouTube related to your craft or your
00:15:08
core work these could be tutorials or
00:15:10
philosophy videos design principles
00:15:13
storytelling techniques anything that's
00:15:15
valuable to your core work or what it is
00:15:17
that you're building watch them and take
00:15:19
notes on two things first the new
00:15:23
Concepts that resonate with you right
00:15:24
the things that you learn and the second
00:15:27
is the familiar ideas that you see
00:15:29
presented in a new way that would have
00:15:31
unlocked their understanding much
00:15:33
earlier than the way that you originally
00:15:35
discovered them now go through all of
00:15:37
those notes and select one from each
00:15:38
that stands out the most to you and
00:15:40
leave a thoughtful comment under each of
00:15:42
those videos and what I mean by
00:15:44
thoughtful is to break down exactly what
00:15:47
made the Insight or explanation
00:15:49
impactful to you write your comment in a
00:15:51
way that gives a fresh perspective for
00:15:53
anyone watching who might not have your
00:15:55
background or experience remember what I
00:15:57
mentioned before your unique context
00:16:00
might help someone else understand this
00:16:02
concept in an entirely new way next Once
00:16:04
you post those what we'll do is turn
00:16:06
those takeaways into social content and
00:16:09
for those of you new to writing for
00:16:11
social media you can use a tool called
00:16:13
types share which is a
00:16:15
subscription-based site that provides
00:16:17
templates and Frameworks specifically
00:16:19
designed to help you structure your
00:16:21
thoughts for different social media
00:16:22
platforms but for those of you not in a
00:16:24
place to invest or to commit to a new
00:16:26
subscription right now which I complet
00:16:28
completely understand you could instead
00:16:30
use the set of templates that I built
00:16:32
out and included directly in future
00:16:34
fundamentals which I've Linked In the
00:16:36
description now what we'll do is take
00:16:38
those restructured comments and share
00:16:40
them on X or Twitter as a tweet or
00:16:43
thread linking the video and tagging the
00:16:45
original Creator by doing this you're
00:16:47
not only creating value for the original
00:16:50
producer of that video themselves by
00:16:51
commenting and adding engagement or
00:16:54
Distributing it by posting it on Twitter
00:16:56
by sharing it together with your
00:16:58
thoughts in a structured way and adding
00:17:00
that extra texture and Nuance to the
00:17:03
video you're starting to help people
00:17:05
discover that content through the lens
00:17:07
of your perspective which can be
00:17:08
incredibly valuable now after sharing
00:17:11
that tweet or thread we'll use a tool
00:17:13
called tweet pick to create a clean
00:17:15
screenshot of your post which you can
00:17:17
then share on Instagram if you're not
00:17:19
familiar with this format I promise this
00:17:21
is a thing and quite honestly is a very
00:17:24
powerful approach to repurpose your
00:17:26
content across platforms in a very quick
00:17:28
and easy way that successful creators
00:17:30
are seeing a lot of Engagement with at
00:17:32
the moment next what we'll do is go to
00:17:34
substack and set up a free account if
00:17:36
you don't already have one and if you're
00:17:38
not familiar with substack it's
00:17:40
essentially a Blog and newsletter
00:17:42
platform bundled into one it has more
00:17:44
reach than a personal blog on your
00:17:46
website and less overhead and cost
00:17:48
compared to trying to set up a
00:17:49
newsletter from scratch so it's really a
00:17:51
perfect place to start practicing your
00:17:53
writing so what we're going to do once
00:17:55
we've signed up is to take all of those
00:17:57
posts that you shared on the to Twitter
00:17:59
and to combine them into a single
00:18:01
newsletter ideally those three videos
00:18:03
were related or on a similar topic which
00:18:05
will make all of this much easier but if
00:18:07
you're new to this longer form writing
00:18:09
and you're not sure how to start
00:18:10
connecting these thoughts together yet
00:18:12
I'll put three simple templates on
00:18:14
screen right now that you can use as a
00:18:16
starting point this will absolutely get
00:18:18
easier with time but for now just pick
00:18:20
whichever of these feels the most
00:18:22
natural or relevant and use it to write
00:18:24
your first newsletter bridging together
00:18:26
your three main points finally once you
00:18:28
have that newsletter posted what we're
00:18:30
going to do is to find a quiet spot near
00:18:32
a window with natural light or to sit at
00:18:34
your desk and using a webcam or a camera
00:18:37
or even just an iPhone we're going to
00:18:39
record ourselves speaking your
00:18:41
newsletter to the camera simply start
00:18:43
with a quick hey welcome to my Channel
00:18:45
today we're going to explore three
00:18:47
things I learned while X which helps me
00:18:49
achieve y better or faster and then read
00:18:52
your newsletter across those three
00:18:53
points and end with a simple thanks for
00:18:55
watching if you want more click
00:18:57
subscribe and really don't overthink it
00:18:59
no one will see these videos at the
00:19:01
start but they are incredibly worthwhile
00:19:03
to start building confidence and comfort
00:19:06
in front of the camera and look I fully
00:19:09
understand that depending on where you
00:19:10
are in your journey this will either
00:19:12
sound incredibly simplistic and not like
00:19:15
real content or it will sound like a lot
00:19:18
to tackle all at once and if you're in
00:19:20
that first group maybe one of the other
00:19:22
strategies is more up your alley but if
00:19:25
you are still struggling to start just
00:19:28
use this approach as a first step you
00:19:30
can graduate from it in a few weeks or
00:19:32
in a month it's just here to give you a
00:19:35
road map to build that initial momentum
00:19:38
but if you're in that latter group who
00:19:40
is entirely new to content creation and
00:19:42
you can't imagine doing all of these
00:19:44
steps right now just start with the
00:19:46
comments and social posts today lean
00:19:48
hard on the templates on types share or
00:19:50
that I've included in future
00:19:52
fundamentals and work up to that
00:19:53
newsletter and video as you get
00:19:55
comfortable what's essential here is
00:19:57
that you start small and you start today
00:19:59
and you build that foundation and now
00:20:02
that you've made it through this video
00:20:04
you already have a head start because
00:20:06
you could use it as your first one to
00:20:08
analyze and I always reply to thoughtful
00:20:10
comments which will give you a bit of
00:20:12
extra content and flavor for when you
00:20:14
create your newsletter and an additional
00:20:16
bonus to this synthesis strategy and the
00:20:18
reason why I wanted to cover it here is
00:20:20
that it works with any reference
00:20:22
material that inspires your work whether
00:20:24
it's games or movies or shows anything
00:20:27
that fuels your creative process so when
00:20:29
you're ready to dive deeper into exactly
00:20:31
how to use it for any type of content
00:20:33
Beyond just YouTube videos make sure to
00:20:36
check out future fundamentals which I've
00:20:37
Linked In the description where I break
00:20:39
down my complete framework for leveling
00:20:41
up as a creative while creating content
00:20:43
from that same process so yeah if you
00:20:46
found this video helpful let me know in
00:20:47
the comments below and make sure to drop
00:20:49
a like so you can find your way back and
00:20:52
until then thank you for being here and
00:20:54
I'll catch you in the next one
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