Customer Success Keynote: Transformation Today for Resilience Tomorrow | SAP Sapphire 2025

00:55:46
https://www.youtube.com/watch?v=bYx20gVgO10

Résumé

TLDRLors de la keynote, Thomas Saueressig de SAP a discuté des transformations numériques nécessaires pour aider les entreprises à naviguer dans un monde incertain. Il a souligné l'importance de l'agilité et de l'innovation, en présentant des exemples de clients comme Mercedes-Benz et Mars qui utilisent les solutions SAP pour améliorer leur efficacité. Le discours a également mis en avant l'intégration de l'IA et des outils de transformation pour réduire les coûts et accélérer la valeur commerciale. SAP s'engage à écouter les retours des clients pour améliorer ses services et soutenir leur transformation.

A retenir

  • 🌍 SAP aide les entreprises à devenir plus résilientes.
  • 💡 L'agilité est essentielle dans un monde incertain.
  • 🤖 L'IA améliore l'efficacité et la prise de décision.
  • 📈 Les clients comme Mercedes-Benz montrent l'impact positif de SAP.
  • 💬 SAP s'engage à écouter les retours des clients.

Chronologie

  • 00:00:00 - 00:05:00

    La journée commence avec une promesse de transformation et d'innovation, où SAP s'engage à fournir des solutions réelles aux défis des entreprises, permettant ainsi de réaliser leur vision.

  • 00:05:00 - 00:10:00

    Thomas Saueressig ouvre la keynote, soulignant l'importance de l'agilité dans un monde en constante évolution, et présente les résultats positifs de la méthodologie RISE with SAP, qui aide les clients à réduire leurs coûts et à accélérer leur transformation.

  • 00:10:00 - 00:15:00

    L'interaction avec le public est introduite, avec des questions sur les montagnes russes d'Orlando et l'impact des clients RISE with SAP sur le PIB mondial, soulignant l'importance de l'engagement des clients dans le processus de transformation.

  • 00:15:00 - 00:20:00

    Katrin Lehmann de Mercedes-Benz partage son expérience avec RISE with SAP, expliquant comment l'entreprise a évalué et migré ses systèmes pour tirer parti de l'innovation et de l'IA, tout en soulignant l'importance de l'agilité et de l'innovation dans l'industrie automobile.

  • 00:20:00 - 00:25:00

    Le public est invité à partager ses obstacles à l'adoption de l'IA, mettant en lumière les défis liés aux données et à la qualité des données, et soulignant l'importance d'une approche structurée pour surmonter ces défis.

  • 00:25:00 - 00:30:00

    Jan Gilg discute de l'importance d'une architecture d'entreprise intégrée et de la nécessité de simplifier les processus commerciaux pour améliorer la productivité, tout en soulignant le rôle de l'IA dans cette transformation.

  • 00:30:00 - 00:35:00

    Geoff Scott de l'ASUG partage les préoccupations des clients concernant l'incertitude et la nécessité de revenir à la simplicité, tout en soulignant l'importance de la collaboration et des meilleures pratiques pour l'adoption de l'IA.

  • 00:35:00 - 00:40:00

    Jeff Suellentrop de Phoenix Global raconte comment l'entreprise a utilisé SAP Cloud ERP pour se réinventer après une croissance rapide, soulignant l'importance de l'innovation et de l'automatisation dans le secteur minier.

  • 00:40:00 - 00:45:00

    Will Beery et Praveen Moturu de Mars discutent de la transformation numérique de l'entreprise, expliquant comment ils utilisent le cloud public et une architecture standardisée pour intégrer de nouvelles acquisitions et améliorer l'efficacité opérationnelle.

  • 00:45:00 - 00:50:00

    Mohan présente une démonstration en direct de l'outil intégré de SAP, montrant comment il facilite la transformation des processus d'approvisionnement, en utilisant des analyses en temps réel et des recommandations basées sur l'IA.

  • 00:50:00 - 00:55:46

    La keynote se termine par un appel à l'action, encourageant les entreprises à commencer leur transformation maintenant, en soulignant l'importance de l'écoute des clients et de l'amélioration continue des services SAP.

Afficher plus

Carte mentale

Vidéo Q&R

  • Quel est l'objectif principal de SAP selon Thomas Saueressig ?

    L'objectif principal est d'aider les entreprises à transformer leurs opérations pour devenir plus résilientes et agiles face aux incertitudes.

  • Comment SAP aide-t-il les entreprises à réduire les coûts de transformation ?

    SAP propose une méthodologie intégrée et des outils qui permettent de réduire les coûts de transformation jusqu'à 30%.

  • Quels exemples de clients SAP sont mentionnés dans le discours ?

    Les clients mentionnés incluent Mercedes-Benz et Mars, qui utilisent les solutions SAP pour améliorer leur efficacité.

  • Quelle est l'importance de l'IA dans la transformation numérique selon SAP ?

    L'IA est essentielle pour automatiser les processus, améliorer la prise de décision et augmenter la productivité.

  • Comment SAP prévoit-il d'améliorer son engagement avec les clients ?

    SAP prévoit de simplifier son modèle de services et de support pour mieux répondre aux besoins des clients.

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  • 00:00:00
    (Music playing)
  • 00:00:08
    The day might seem like business as usual. But today is a pretty big day.
  • 00:00:18
    Today, deliveries will arrive. Connections will be made.
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    Records will be set, and mountains will be moved.
  • 00:00:33
    Today, next year's crops will be planted. Schools will be open.
  • 00:00:41
    Family meals will be enjoyed. Fashions will be defined.
  • 00:00:51
    And dreams will become reality. Today, a single decision will
  • 00:00:58
    change everything. And today,
  • 00:01:06
    especially in times of uncertainty, like every day, SAP will deliver real solutions to
  • 00:01:14
    real challenges. So every business's vision can be made real.
  • 00:01:20
    SAP. Bring out your best.
  • 00:01:29
    Please welcome to the stage Thomas Saueressig.
  • 00:01:37
    Good morning everybody. Good morning everybody.
  • 00:01:42
    It's so great actually to be back with all of you here in Orlando.
  • 00:01:45
    And I have to say, I'm actually amazed how many are also physically present here in the keynote,
  • 00:01:50
    considering most of you were to the Howl at the Moon or the Blue Martini yesterday night.
  • 00:01:55
    So thanks for coming over again. And I promise it will be worth it.
  • 00:01:58
    Day two of the Sapphire will be a phenomenal day to close out the day with a lot of innovations.
  • 00:02:04
    But let's talk why we're here today. And as we saw in the video, actually, the work we do today will
  • 00:02:12
    actually enable our tomorrow. Today's transformation will actually power tomorrow's resilience.
  • 00:02:20
    And actually since we came together the last 12 months, last Sapphire, so many things have changed. The last 12 months,
  • 00:02:27
    a lot of elections happened. We saw a lot of uncertainties.
  • 00:02:29
    Christian talked yesterday about all of that as well with tariffs.
  • 00:02:33
    And basically we're living in an ever-changing world.
  • 00:02:37
    And honestly that's nothing new. Since COVID, the war in Ukraine, and everything what happened,
  • 00:02:43
    we know that actually in the end of the day, agility is not optional.
  • 00:02:48
    It's survival. And last year, I have to say, I was super excited to share with you our activities around the simplified
  • 00:02:55
    engagement model with the enterprise architects.
  • 00:02:58
    About the RISE with SAP Methodology, and also what we did with the integrated tool chain to really power your
  • 00:03:05
    transformation. And we delivered. We see customers actually who save up to 30% of the cost,
  • 00:03:11
    leveraging the RISE with SAP Methodology and toolchain.
  • 00:03:15
    And actually, I guess that's more important than ever because budgets are under pressure.
  • 00:03:21
    We know that. And we also know that our customers want to see faster transformations, faster time to value.
  • 00:03:27
    And while we're actually happy about what we shipped and what we delivered, we also know we cannot stop here because we know
  • 00:03:36
    today, the pace of change has never been this fast, but it also will never be as low again
  • 00:03:44
    as today. And you saw all the fascinating innovations yesterday with agentic AI, how Joule is spreading
  • 00:03:51
    across the enterprise. But it's also something where we know this is not the reality for all of you yet,
  • 00:03:58
    but you can be assured we will be at your side every step of this journey to make that a reality.
  • 00:04:05
    What you have seen yesterday, that also all of your end users will experience this new SAP,
  • 00:04:10
    this new capabilities which you saw yesterday.
  • 00:04:14
    And what you also hopefully have seen is how we evolve to fit to your needs.
  • 00:04:19
    And that's something what you've seen with this flywheel effect from data, applications, and AI and how we bring that together with our
  • 00:04:26
    portfolio to serve you. And on top of that, we actually improve our services, our engagement model,
  • 00:04:34
    to really help you to drive a faster cycle of innovation and improvement.
  • 00:04:39
    And I can promise you, it's our goal every single day to serve you better for your needs.
  • 00:04:46
    For this year's keynote, actually, I thought we'd try something out.
  • 00:04:50
    We do it a little bit different than the traditional keynote, and it's like innovation.
  • 00:04:54
    Sometimes it's a risk, and let's see if it works.
  • 00:04:56
    Yesterday, actually it didn't work. So no risk, no fun. I give it a try.
  • 00:05:00
    So because I want to engage you, I want to actually get your feedback along the entire keynote,
  • 00:05:05
    which means I will involve you to be part of this keynote today.
  • 00:05:09
    So at different sections of the keynote, I will actually ask you questions.
  • 00:05:13
    And I would be it would be great if you could participate using your smartphone and really give us the answers.
  • 00:05:19
    So let's try that out first. So please scan the QR code, which you see, and I promise we start lightly actually as a test.
  • 00:05:28
    What is the best roller coaster in Orlando? So let's see what you what you look for.
  • 00:05:34
    Jurassic World, Revenge of the Mummy. Let's see what you vote for.
  • 00:05:41
    I see the Jurassic World seems to be the top priority.
  • 00:05:45
    Okay, so that's how it will work throughout the course of the keynote.
  • 00:05:48
    And I think the winner is Jurassic World, I would argue.
  • 00:05:51
    And it's part of the Universal Studios. And we had yesterday NBCUniversal, a valued reference customer on stage as well,
  • 00:05:58
    to show how they actually transformed leveraging RISE with SAP.
  • 00:06:03
    Now, let's turn on a little bit of heat. Let's have a perhaps
  • 00:06:08
    a little harder question. We know that our customers have a tremendous impact on the global markets.
  • 00:06:15
    And in fact, our RISE with SAP customers represent a significant total of the global economy.
  • 00:06:22
    So what do you believe from the world's GDP, our RISE with SAP customer.
  • 00:06:27
    Do they cover 20, 30, or 40%? And I see the vast majority is leading to towards the
  • 00:06:35
    40%. 30% is picking up soon. Now it's getting a little race.
  • 00:06:44
    So the answer is 40%. With more than 8,500 customers who leverage RISE with SAP already,
  • 00:06:52
    RISE with SAP is the approach to help our installed-base customers modernize their legacy applications,
  • 00:07:00
    and also to really adopt our SAP Business Suite, delivering true business transformations.
  • 00:07:07
    And please be assured we don't take that lightly.
  • 00:07:10
    We understand our responsibility and our obligation to operate at the highest level of operational excellence,
  • 00:07:17
    with the highest level of security. In the meantime, we manage more than 146,000 systems with an actual
  • 00:07:25
    SLA achievement of 99.996% or close to five-nines of availability.
  • 00:07:32
    And I can promise we will not stop here. We will continue to evolve the RISE with SAP journey for all of
  • 00:07:40
    you. So we are rising, if you will, to the next level together.
  • 00:07:44
    Also, based on your feedback, one of the things where we're excited to announce today that we evolve our RISE with SAP Methodology to
  • 00:07:52
    cover the SAP Business Suite. So we go from fit to standard to fit to suite.
  • 00:07:57
    So we will enhance and update the entire lifecycle of the projects in our Cloud ALM product,
  • 00:08:02
    and also provide new dashboards and new AI capabilities as part of RISE with SAP.
  • 00:08:07
    We will also launch new transformation preparation services to build tailored transformation road maps with all of you.
  • 00:08:15
    But today's keynote is all about customers, actually, and that's the reason I recommend that we hear directly from them how they transformed,
  • 00:08:23
    how they leveraged our technology to basically take the next step in that transformation.
  • 00:08:29
    And one of the industries, which is undergoing a significant transformation, most probably one of the most disruptive ones we've seen, is the
  • 00:08:37
    automotive industries. And also here a little question to the audience, what do you believe?
  • 00:08:43
    What was the year where the first car was sold?
  • 00:08:47
    Now I'm excited to see where you tip. Okay. 1918
  • 00:08:56
    nobody, really somebody did. 1850. That's that's brave.
  • 00:09:01
    That's good. But as you see already, the first car was actually sold in 1888.
  • 00:09:08
    And the company who has built that car is transforming the automotive industry for almost 150 years.
  • 00:09:16
    Mercedes-Benz is one of the most iconic brands globally and is a proud SAP customer for many,
  • 00:09:22
    many years. And they have earned their reputation through decades of innovation.
  • 00:09:27
    So let's hear today where they stand. So please welcome on stage and give a big round of applause to the CIO at Mercedes-Benz Group,
  • 00:09:35
    Katrin Lehmann.
  • 00:09:40
    Hey, good to have you on stage.
  • 00:09:44
    Good morning, Orlando. It's so good to be here and so, so many of you this morning.
  • 00:09:50
    So Mercedes and SAP have a long history. But we took it to the next level, I would say.
  • 00:09:56
    We started our RISE journey together, and I'm very happy to talk about that with you today.
  • 00:10:01
    Absolutely. And we're very honored, actually, to be able to serve Mercedes-Benz, and a little secret here for the room.
  • 00:10:06
    So please keep it here. Actually, the first car which I drove when I did my driver license was actually from my grandma.
  • 00:10:13
    The Mercedes. Back then it was a D-190. That is not actually existing anymore.
  • 00:10:18
    Back then it was standing for diesel. So that's actually a personal relation
  • 00:10:21
    also we have with with Mercedes-Benz. So we're more excited to participate in that transformation.
  • 00:10:27
    But let's talk about transformation. And you mentioned already Mercedes-Benz took the decision for RISE with SAP last year.
  • 00:10:34
    What were the challenges you were facing and tackling and want to tackle with RISE with SAP?
  • 00:10:38
    So actually, I took on that role just a year ago, and the first thing you do is you do an assessment of what you have.
  • 00:10:45
    And I have more than 10,000 applications in the system landscape, and out of those 1,200 SAP applications
  • 00:10:53
    and most of them are still on ECC. So how did we tackle that topic?
  • 00:10:58
    We bought LeanIX, we implemented LeanIX. We we sorted the systems by importance and
  • 00:11:06
    really took the time methodology transform, invest,
  • 00:11:09
    migrate, eliminate to plan where we need to go.
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    And we took the most important systems. And those were migrating to RISE right now.
  • 00:11:18
    And, and then we're deciding on the other ones what we'll do to transform to move them to the next level.
  • 00:11:24
    Now, I have to say I'm always super impressed. Again, thinking about the numbers, Katrin shared. 9,000 applications, 1,200 SAP systems.
  • 00:11:31
    I mean, phenomenal, but it also clearly proves already why it's so important to structurally,
  • 00:11:36
    systematically use tooling like LeanIX to actually sort all of that out.
  • 00:11:39
    So not really always super impressed. So what are the benefits you are you're expecting in that transformation?
  • 00:11:46
    So moving to RISE also means that we can leverage innovation.
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    And AI is very important to us. So we are the inventors of the car.
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    So we have lots of very talented and curious engineers in the organization.
  • 00:12:01
    And they're always looking at me like, okay, what can I do with AI?
  • 00:12:04
    So I'm really looking forward to leveraging all what SAP RISE offers and Joule and, and everything.
  • 00:12:10
    So we're in the middle of checking out all these different use cases.
  • 00:12:14
    But also AI is not new to us at all. We leverage already for a couple of years for our engineers with GitHub Copilot,
  • 00:12:22
    and we use it along the complete supply chain and value chain of, of Mercedes.
  • 00:12:28
    We have implemented lots of different cases already.
  • 00:12:31
    And now we're also looking to Joule and and other cases by SAP.
  • 00:12:35
    Absolutely. So we will absolutely do that. So basically what you what you describe is that as part of your, basically, strategy you embrace AI in
  • 00:12:43
    everything what you do also at Mercedes-Benz. And as you mentioned the business AI from SAP will basically be part of your overarching AI
  • 00:12:50
    strategy, touching all of the cases. Can you tell us a little bit of a couple of cases you have from AI strategy?
  • 00:12:57
    Yes. So I mentioned we have lots of engineers that are also developing our software in the car.
  • 00:13:04
    So if you drive a Mercedes, I'm sure you know, hey Mercedes, that's your buddy in the car that helps you go wherever you want and
  • 00:13:12
    and help you out in different cases on the road.
  • 00:13:15
    So there we have AI implemented, but also along the enterprise everywhere.
  • 00:13:21
    So we have our own ChatGPT in our portal. We use it in finance HR in the plants.
  • 00:13:29
    So if we have a quality issue in one plant here, for example in the U.S. and then in Sindelfingen,
  • 00:13:36
    we can check really also the blue collar worker via natural language.
  • 00:13:41
    Talk to our intern, Mrs. GPT we call it, for quality problems and solve them directly.
  • 00:13:48
    So we have already a long all the enterprise.
  • 00:13:52
    We have I cases implemented, and now we're really looking forward to the ones that SAP will deliver with us.
  • 00:13:58
    And we'll do. Absolutely. Thanks so much, Katrin. It's super exciting to see how you transform a to spend already.
  • 00:14:04
    So thanks so much. Thank you, thank you.
  • 00:14:06
    Bye bye.
  • 00:14:12
    It's also Katrin mentioned. I mean, 2025 will be the year of productive use of value from AI.
  • 00:14:18
    And that's something where everybody is looking forward to.
  • 00:14:21
    But also here I still hear that actually the productive use and the value realization is a challenge.
  • 00:14:27
    And you perceive it hard to embrace AI. So now again, I ask you to join me here with the question,
  • 00:14:33
    what is actually your biggest roadblock to AI and value realization? Data, talent,
  • 00:14:41
    use cases. Data quality. Cost. Big brother is an interesting one.
  • 00:14:46
    Master data, trust. And I think what we what we see overarchingly here already and data seems to be in the,
  • 00:14:53
    in the, in the center of the conversation is for sure that fundamentally to embrace AI has so many different variables
  • 00:15:01
    and topics you need to consider. And that's what we as a company,
  • 00:15:04
    and you saw it yesterday, we want to make it easy for you to embrace AI with our embedded AI scenarios.
  • 00:15:10
    In the meantime, more than 230 at the end of the year, more than 400. With Joule as an overarching digital copilot,
  • 00:15:17
    really also as a multi-agent framework leveraging all the agentic AI capabilities, and also with our AI Foundation to also ensure that it's really
  • 00:15:25
    the most relevant, reliable, and responsible AI that you can really trust into the, the, the topic.
  • 00:15:33
    But what is also mentioned here is data, and we will come to that, and how central that is, and how we want to help you with our services to overcome the data
  • 00:15:40
    challenges in your organizations as well. And for sure, while the embedded AI scenarios drive a significant value
  • 00:15:48
    already for all of you, it's also clear that you want to differentiate.
  • 00:15:52
    You have custom specific ideas about how to leverage AI to differentiate in the market, and we want to enable that with our customer innovation
  • 00:16:00
    services. Leveraging Joule Studio, leveraging the gen AI on the AI Foundation that you can differentiate in your business.
  • 00:16:06
    And with that for sure, we also have an ambition that you can reduce the cost for custom app and custom AI development
  • 00:16:14
    and deployments throughout the entire life cycle of AI.
  • 00:16:19
    And we don't do that alone. We also here leverage partners, and that's the reason why I'm super proud to announce a new
  • 00:16:27
    partnership with AWS, which will establish a dedicated AI co-innovation program, a fund to support the definition,
  • 00:16:34
    building, and deployment of AI apps on the BTP tailored for cloud ERP workloads using the capabilities and models of
  • 00:16:42
    AWS. And with that, we also leverage the synergies of AWS and the partner ecosystem to really drive these value
  • 00:16:50
    creation at scale. So now, for the next chapter of this keynote.
  • 00:16:55
    Actually, I'm thrilled and very honored to also welcome somebody on stage who is a deep empathy with IT,
  • 00:17:02
    who has actually run the enterprise architecture function internally at SAP in the past and our IT application services,
  • 00:17:09
    and to also has run our cloud ERP development for quite some time.
  • 00:17:13
    And now he's delivering as the Chief Revenue Officer of Americas and also the head of the global Business Suite organization.
  • 00:17:19
    Value to our customers. Welcome on stage Jan Gilg.
  • 00:17:28
    All right. Very good to have you. To see you.
  • 00:17:30
    Good morning Orlando. Good morning.
  • 00:17:32
    So tell us a little bit about your new role, Jan, actually.
  • 00:17:35
    Yeah. It's actually pretty easy. I'm here to help our customers understand how the SAP Business Suite can help them be more productive,
  • 00:17:41
    but also unlock some future growth.
  • 00:17:43
    And you say that's easy. I think that's a tough job. Tell us a little bit more.
  • 00:17:46
    All right. Before we do that, actually, let's ask the audience another question.
  • 00:17:50
    So the mentimeter up. The question is how many applications did a $10 billion company
  • 00:17:57
    run on average in the year 2000? What do you think?
  • 00:18:00
    Is it 10? Is it 50? Is it 100? $10 billion company.
  • 00:18:06
    Not super large, but representative?
  • 00:18:09
    No, it's a 100. 70% to 100 applications.
  • 00:18:12
    It's actually been 10. 10. That's a very, very limited.
  • 00:18:16
    But now we're looking forward. We're looking into 2025.
  • 00:18:20
    How many applications is it basically today? 100, 250, or 600.
  • 00:18:26
    What do you think?
  • 00:18:27
    I think the audience is leaning towards 600.
  • 00:18:30
    600? Yeah, it's.
  • 00:18:32
    But 250 is growing quickly. Let's see. Well.
  • 00:18:35
    Well, the answer is 600. You were right. And the question is, what does that tell us?
  • 00:18:42
    Well, certainly the cloud has unlocked the ability to consume technology much, much faster.
  • 00:18:48
    And landscapes, they have become larger and much more complex.
  • 00:18:52
    You saw that yesterday from Walmart as well. And the business processes they actually started to break.
  • 00:18:58
    And let's look at the business outcome. Because at the end of the day, that's what SAP stands for.
  • 00:19:05
    And every application for sure it has a value proposition in itself.
  • 00:19:10
    But if we look now at the global productivity growth we see basically two, two things.
  • 00:19:15
    First one, during the first wave of ERP from 1995 to 2005, the global productivity grew by
  • 00:19:22
    2.6%. And we'd like to attribute that primarily, of course, to our generation of R/3 software.
  • 00:19:29
    I don't know how much it actually was, but probably a good portion.
  • 00:19:32
    But then if you look into the years 2005 to 2025.
  • 00:19:36
    With the rise of SaaS, software as a service for every business problem, you have a solution.
  • 00:19:41
    The productivity only grew by 1.5%. So what's the conclusion of that?
  • 00:19:46
    Well, more technology does not automatically mean better business outcomes.
  • 00:19:53
    And I believe nobody wants to basically move back to the old monolithic on-premise world.
  • 00:19:58
    We are entering now the age of AI. Agentic AI.
  • 00:20:02
    So the challenges to make everything work together will exponentially become harder.
  • 00:20:09
    And what customers need, therefore, is to go back to integrated business processes, especially in a time of an uncertain
  • 00:20:17
    business environment, and therefore an integrated, harmonized enterprise foundation is the key.
  • 00:20:23
    And that's the reimagined SAP Business Suite that is actually data-driven, that is AI-powered,
  • 00:20:29
    and that can democratize the access to business AI.
  • 00:20:34
    I'm convinced that this will then truly unlock the next wave of productivity.
  • 00:20:39
    And the time is now. But Thomas, instead of us talking about all of this, why don't we ask the user community to give their voice on
  • 00:20:47
    that?
  • 00:20:48
    Absolutely. So and with that, I think we can welcome on stage the CEO of Americas SAP Users Group to talk with us about what the user groups
  • 00:20:55
    gives us as feedback from the community. Welcome on stage, Geoff Scott.
  • 00:21:05
    Good to see you.
  • 00:21:08
    Hello, everyone. Good morning. Hello. I get to be upstage with you guys today.
  • 00:21:12
    Yeah. Who was at Howl at the Moon past midnight last night?
  • 00:21:15
    Me? Me. How many of you have Wednesday voice?
  • 00:21:21
    That voice that comes up after you're thinking
  • 00:21:23
    I've been talking way too long. So?
  • 00:21:27
    But there's still a big crowd.
  • 00:21:28
    Actually, there's a great crowd.
  • 00:21:30
    And I have to say, I'm looking for my Thursday voice, actually.
  • 00:21:33
    We've always laughed. The best noise is the sound of the wheels of the airplane going up as you leave Orlando.
  • 00:21:38
    Right. So yeah, you're absolutely right. So, Jan.
  • 00:21:41
    Welcome back to Sapphire. First of all, you've been here before.
  • 00:21:44
    Yeah. Many times. But thank you. You are now leading the Americas.
  • 00:21:48
    And congratulations to you. What an amazing opportunity for you.
  • 00:21:51
    We've known each other for years, and I'm excited for everything you're going to bring to this community.
  • 00:21:56
    Oh thank you. And, Geoff, let me ask you a question.
  • 00:21:58
    I mean, you talk to customers basically every day.
  • 00:22:01
    So what's top of mind currently for those customers, which maybe wasn't top of mind even a year ago or two years ago?
  • 00:22:07
    Well, I think number one, and Christian mentioned it yesterday, we've been talking about it substantially.
  • 00:22:13
    Is this kind of uncertainty, right? This has really been a big change for us.
  • 00:22:17
    We weren't quite expecting it. And now we're all dealing with this,
  • 00:22:20
    this notion of not just uncertainty here in North America but uncertainty globally.
  • 00:22:25
    Right? And that really, I think, also requires us to come back to simplicity, because in uncertain times,
  • 00:22:31
    we've got to come back to getting things to be simple again so we can react and be in front of that uncertainty versus constantly and perpetually being behind
  • 00:22:38
    it. And number three, I think productivity. Right?
  • 00:22:41
    That's the, that's the third one. And I think everything you guys talk about, the SAP innovations and how customers navigate these innovations is going to
  • 00:22:49
    be very, very important.
  • 00:22:51
    I mean, you also working a lot with users every single day fundamentally.
  • 00:22:55
    I mean, that's the main job. And we talked earlier and we had basically on stage the question about the roadblocks for AI and the challenges we see with AI.
  • 00:23:03
    But I assume actually with ASUG, you also have best practices to share.
  • 00:23:06
    So basically, what did you learn from leveraging AI best practices, which you covered, with regards to how to embrace AI in the enterprise to
  • 00:23:14
    generate value?
  • 00:23:15
    I think the survey you did a few moments ago, I think spoke volumes of this.
  • 00:23:19
    So number one, strategic planning and alignment.
  • 00:23:21
    Number two, how do we do pilot projects that we can start off small and scale?
  • 00:23:27
    And then, this is all about data, right? One of the things that I think we as a customer community are going to need to get our arms around is how do we get
  • 00:23:35
    this data that's in these amazing SAP systems unlocked so we can drive, uh, really important business decisions.
  • 00:23:41
    And then finally, it's got to be about collaboration and partnerships. Every single one of us in this room rely on you,
  • 00:23:47
    rely on the partner community to bring this all together. And that's incredibly important.
  • 00:23:51
    Jan, I want to ask you a question. All right.
  • 00:23:53
    Where do you see the ways that the user community can help you and can help customers influence SAP's product road map?
  • 00:24:00
    Yeah. So first of all, I think structured feedback is super important for us at SAP to get that through your executive exchanges,
  • 00:24:08
    for instance, that you're organizing. I would love to see more of those, and then more innovation deep dives.
  • 00:24:14
    I think that is what ASUG can do to reflect really the customer voice and also bring it back then to SAP.
  • 00:24:20
    And you know, with my former head as the product leader, I know Muhammad probably in the audience agrees with that.
  • 00:24:26
    It's good to get that feedback. And that's basically the promise.
  • 00:24:28
    And also for us to listen to what the user group has to say in a consolidated way and also bring some of this back in the product.
  • 00:24:36
    And, you know, Thomas, for you, since you've always been a, and we've known each other for years,
  • 00:24:41
    a great proponent of the user groups globally, shout out to all the rest of the global user groups that are here with us this week.
  • 00:24:47
    What do you think is the way that we can integrate this customer feedback for you?
  • 00:24:51
    I think as Jan mentioned, I mean, as a company, for sure, we were actually successful because we always listen to customers.
  • 00:24:56
    If you talk to our founders, they will tell you we learn from our customers how to evolve our products.
  • 00:25:01
    And that's, I think, deeply ingrained in what we do.
  • 00:25:03
    And we want to for sure do that structurally as a company.
  • 00:25:06
    So what we basically do with a structured engagement, with our enterprise architects, with our customer success managers,
  • 00:25:12
    we, for sure, embrace these feedback and aligned it very close with our product managers to ensure that you feedback is really structurally basically
  • 00:25:20
    going also to our product organization. But for sure we do also systematically. We embrace Qualtrics,
  • 00:25:25
    for instance, for product experience feedback. So every end user across the suite can provide direct feedback basically on every screen to give feedback about the product,
  • 00:25:33
    which directly, again, is leading to the product management teams. And for sure, we use a lot of telemetry in the systems itself to measure usage.
  • 00:25:40
    And last but certainly not least, we welcome all the feedback we get from the Customer Influence portal,
  • 00:25:46
    where we really channel all the feedback together and give it to the product management teams.
  • 00:25:50
    Again, in the end of the day, for the next 53 years, it will be about leveraging this customer feedback to deliver the next basically era of
  • 00:25:58
    enterprise applications.
  • 00:25:59
    And I love that because you lead, you lead with this every day.
  • 00:26:02
    Whenever you and I talk to each other, you always ask me what's on the mind of the customer.
  • 00:26:06
    And I thank you so much for that.
  • 00:26:08
    Absolutely.
  • 00:26:08
    So, Geoff, thanks so much for being here. Looking forward to ASUG and SAP coming together at TechEd in November.
  • 00:26:15
    And then we do have in Berlin the ASUG, tech, the tech conference, Tech Connectors in Louisville actually for ASUG there we're getting together as
  • 00:26:23
    well. The TechEd is in Berlin, so thanks so much for being with us here today.
  • 00:26:27
    Thank you guys. Thank you. Good to see you. Thank you.
  • 00:26:29
    Perfect. Thank you, thank you, thank you.
  • 00:26:31
    Thank you Thomas, I see you in a little bit. Yeah.
  • 00:26:36
    There's amazing power, actually, when customers learn from each other I believe.
  • 00:26:40
    And we learn from them. And there's also power.
  • 00:26:43
    When customers use the SAP Business Suite, they can truly reinvent themselves.
  • 00:26:49
    And the customer who did exactly that is Phoenix Global.
  • 00:26:54
    They're a mining company with heavy machines.
  • 00:26:57
    But the machines, they didn't always run super smooth until they actually turned to the SAP Cloud ERP.
  • 00:27:05
    They are here now to tell their story. So please welcome the CIO of Phoenix Global, Jeff Suellentrop.
  • 00:27:21
    So welcome, Jeff. So tell us a little bit about Phoenix Global.
  • 00:27:24
    Okay. Thanks for having me. Yeah, Phoenix Global.
  • 00:27:27
    We're a world leader in metal and mining services.
  • 00:27:29
    So what does that really mean? We take, we're embedded.
  • 00:27:32
    Our customers are steel mills around the world.
  • 00:27:35
    We go into the steel mills, run all the heavy equipment, and we basically process all the byproducts of steel-making.
  • 00:27:40
    So the recycling process, the preparation process, and really have a key role in the sustainability of the steel-making industry.
  • 00:27:48
    One thing a lot of people don't know is almost over 90-plus percent of the U.S. steel industry is from recycled steel,
  • 00:27:54
    and we're very proud of our innovations and our advancements in that sustainability process.
  • 00:27:59
    Awesome. And maybe can you share a little bit about your technology story? Because you were growing almost too fast,
  • 00:28:06
    right, a few, a few years ago. And then maybe you share that story and then how do you what do you do with technology?
  • 00:28:13
    Yeah. So it's a fairly interesting story. So, um, '21, '23 we opened up eight sites over that two
  • 00:28:21
    year period, and our business is a very capital-intensive business.
  • 00:28:25
    Lots of heavy equipment. Growing very, very fast.
  • 00:28:29
    And obviously with some economic headwinds of inflation and some of those things, I actually joined the company in early March '23,
  • 00:28:37
    in bankruptcy, because we'd grown so fast, and we hadn't really, the industry really hadn't embraced digital and all the
  • 00:28:44
    operations you needed to move that fast.
  • 00:28:47
    Wow. That's amazing. And then what did you do?
  • 00:28:49
    So is that where cloud ERP came in and how did you react?
  • 00:28:52
    Yeah. So yeah, a lot of people ask me is like, you joined a company in bankruptcy.
  • 00:28:56
    You must be a little bit crazy. And maybe I am, but, um, we really had to act fast.
  • 00:29:02
    And we, the leadership team, really wanted to reimagine it, reimagine how we do business.
  • 00:29:08
    And so we got rid of, you know. Our goal was to bring in we selected SAP GROW all best practice implementation
  • 00:29:16
    to replace every system in the entire company.
  • 00:29:18
    Now there's other subsystems, but we basically replace every subsystem.
  • 00:29:22
    Get rid of the paper and pencil. Do best practice, and not only do best practice for simplification,
  • 00:29:28
    but level up. So the best practices were a lot better than some of the existing processes,
  • 00:29:33
    especially when you grow that fast. And so it was a huge lift.
  • 00:29:37
    And we actually went live within the within eight months of initiating that process.
  • 00:29:43
    That's, that's a nice period of time, eight months.
  • 00:29:45
    So so where are you today?
  • 00:29:47
    Um, so today we're live, and we're still deploying.
  • 00:29:51
    Um, we've gotten rid of all the paper and pen.
  • 00:29:53
    We've built out our full data model. Um, so that's one of the other big unlocks.
  • 00:29:57
    Um, we have the ability with a standardized, you know, out of the box, you know, core product.
  • 00:30:05
    Um, we've deployed to several of our sites. We're still deploying, and then we're continuously innovating on top of that.
  • 00:30:11
    So one of the big things that we've got and we've learned through this process is obviously with all this heavy equipment,
  • 00:30:16
    we use SAP maintenance to maintenance all of our equipment, do our own maintenance.
  • 00:30:21
    Um, we've we've returned millions and millions of dollars back into the business.
  • 00:30:25
    Our profitability utilization is up. We have some other AI models as well that are embedded in there as well.
  • 00:30:31
    And we've just scratched the surface there.
  • 00:30:33
    Um, that's so impressive, Jeff. Jeff, I would say that's a true story of growth.
  • 00:30:37
    And thanks so much for sharing it here with the audience.
  • 00:30:40
    Thank you, Jeff. Thank you. Big hand of applause.
  • 00:30:48
    So I really like what Jeff was saying just now about the power of the public cloud.
  • 00:30:53
    And that's a great segue into our next customer that we will have right now on stage.
  • 00:30:57
    Mars is a 100-year-old company, but it's still family owned, and some of the world's most iconic
  • 00:31:05
    brands. You probably all know them Snickers, Milky Way, and my personal favorite, M&Ms.
  • 00:31:11
    But their story is so much bigger. The snacking division alone is growing so fast that it needs the public cloud to keep up.
  • 00:31:18
    As you heard yesterday at the main keynote from Anand and they may be a global giant, but even
  • 00:31:26
    giants must evolve to stay ahead. And exactly that is what they are doing and they are here to talk about it.
  • 00:31:33
    So please welcome the global CIO of Mars, Will Beery, and the global VP of Digital Platforms,
  • 00:31:39
    Praveen Moturu. Hey, Will, thanks so much.
  • 00:31:48
    Thanks for joining us.
  • 00:31:51
    So, Jan, I heard you're a big fan of M&Ms.
  • 00:31:53
    So I brought you some special SAP Sapphire M&Ms.
  • 00:31:56
    Oh man. That's amazing.
  • 00:31:57
    Enjoy.
  • 00:31:58
    Oh thank you. I love those, especially my daughters.
  • 00:32:03
    They always yell at me when I sneak out the sweets from the from the drawer.
  • 00:32:07
    So that's amazing. That's even SAP branded here.
  • 00:32:09
    Blue, blue and, blue and white. Perfect. Thanks so much.
  • 00:32:13
    You're welcome.
  • 00:32:15
    Good. I think actually, with you on stage, there's a great opportunity to ask the audience another question,
  • 00:32:21
    because Mars has such a big history. So the question is, in what year did M&M actually become the first candy that was sent
  • 00:32:28
    to space? '69, '81, or '99?
  • 00:32:34
    '69.
  • 00:32:35
    '69.
  • 00:32:36
    '81 is catching up.
  • 00:32:39
    You know the answer. What is
  • 00:32:40
    it?
  • 00:32:41
    You tell them. '81.
  • 00:32:43
    The answer is '81. Astronauts on the first space shuttle flight, actually in 1981, requested them on board,
  • 00:32:50
    and they got them. So amazing story. But now let's bring it a little bit further down to earth,
  • 00:32:55
    I would say. And Will, maybe we'll start with you.
  • 00:32:57
    Can you talk about what prompted Mars to begin the journey, and what challenges did you need to solve?
  • 00:33:03
    Yeah. Thanks, Jan. So Mars and SAP have been partners since my 21 years in this career.
  • 00:33:09
    Um, but a lot's changed since then. I mean, in fact, it's hard to believe, but we're four-times bigger of a company.
  • 00:33:15
    Yeah. From, from when I joined. And that's come from organic growth but also lots of inorganic growth.
  • 00:33:19
    So when you think of Mars snacking construct, which you mentioned, we have the big Mars Wrigley confectionery business,
  • 00:33:25
    but we also have a division that's housing those high-growth acquisitions like TruFru, Nature's Bakery, and KIND.
  • 00:33:31
    And then I also have a retail business, as you see behind you, I have the M&Ms World flagship stores,
  • 00:33:35
    and we've most recently acquired Hotel Chocolat, which we're bringing to the United States.
  • 00:33:39
    So when you think about our digital strategy and also the architecture that needs to be there to enable these businesses,
  • 00:33:46
    it has to be more global. It has to be more standard.
  • 00:33:48
    It definitely has to be able to scale, but it also has to be easier for those acquisitions to easily plug in and pull capability from the bigger
  • 00:33:56
    businesses. So if I take that into the ERP, it's really a three-tier approach.
  • 00:34:02
    As you heard yesterday from Anand. You know, we're using the public cloud to house, you know,
  • 00:34:07
    TruFru first, then Nature's Bakery, now KIND. For my retail business we've deployed a retail-specific RISE
  • 00:34:15
    instance that will run the M&M stores, but also be fit for purpose when Hotel Chocolat is ready to go.
  • 00:34:21
    And Mars Wrigley, we're in the midst of developing a really more, you know, customized, complex template with the rest of Mars
  • 00:34:29
    Incorporated. And that will, you know, that three-tier model.
  • 00:34:33
    It allows us the agility for the smaller businesses like KIND.
  • 00:34:36
    It allows us interoperability across all businesses because we want to drive scale and efficiency where it makes sense.
  • 00:34:43
    But honestly, it's also going to enable a massive integration.
  • 00:34:47
    If we were to acquire a sizable snacking business in the future.
  • 00:34:50
    So it's working out really well, and SAP and RISE are really being a massive partner, helping us do that,
  • 00:34:56
    do that fast, and do that at a lower total cost of ownership.
  • 00:34:59
    That's amazing. Um, let's talk about your larger digital transformation strategy.
  • 00:35:05
    And for that, I want to bring in Praveen. You're the global VP of digital platforms.
  • 00:35:09
    Right? So from one product guy to the other,
  • 00:35:13
    how is the Business Suite actually driving your transformation and what productivity gains are you seeing?
  • 00:35:18
    Yeah, sure. Jan. Um, firstly, I would like to set the context of how we thought about transformation.
  • 00:35:25
    And most of you are already going through the journey.
  • 00:35:27
    Um, so we, as Will has clearly articulated, understanding the business needs complex enterprise as most of
  • 00:35:35
    you are doing it, with a growth, growth strategy and also the pace of change, the need for speed,
  • 00:35:42
    right? With all these constraints, we started with a clear digital foundations,
  • 00:35:50
    and the foundations were based upon a model-driven architecture.
  • 00:35:54
    And most of the times we lift and shift and we build systems again and again.
  • 00:35:59
    That's what what we have not done versus what we have done is take this model-driven approach all the way from our business capabilities,
  • 00:36:07
    business processes, data, applications, and technology and put those models in the SAP Business Suite.
  • 00:36:15
    And that is helped us to build a cleaner platform for future, which is resilient.
  • 00:36:22
    And that's one of the key cornerstones of our transformation.
  • 00:36:24
    With that said, the productivity from Business Suite is enormous for us.
  • 00:36:29
    We started with leveraging the automation that's already available in the Business Suite.
  • 00:36:34
    That really reduced the, the manual interactions and reduced the human errors and gave our associates time back.
  • 00:36:41
    The real-time data and the embedded analytics really helped us to drive productivity and make accurate and timely decisions.
  • 00:36:48
    That helps us to drive quality. And last, not least, the AI components that the Business Suite
  • 00:36:56
    introduced with Joule itself has increased productivity across as we have deployed it in our public cloud and private cloud,
  • 00:37:03
    and it really helped us to onboard new users with change management and also learning.
  • 00:37:09
    And I wanted to take a minute here to especially thank SAP for your vision and making AI a reality for your customers.
  • 00:37:16
    With that said, a big shout out to our Martians in here and across the across the digital that are standing here,
  • 00:37:24
    right? Thank you so much for your dedicated effort in your incredible journey.
  • 00:37:27
    Thank you so much.
  • 00:37:29
    Good. No. Thanks so much for for those insights.
  • 00:37:32
    Finally, we talked a lot about BDC the last couple of days.
  • 00:37:36
    Right. And what is the potential that you see in BDC, Business Data Cloud?
  • 00:37:41
    And what's your advice for others that have actually or might have similar challenges?
  • 00:37:45
    Yeah I'll start Jan and then Will please chime in.
  • 00:37:48
    So BDC has been a long waiting thing for us because it brings the standardization and the the simplification and the canonical model
  • 00:37:56
    structure. Right. So we talked about the model-driven architecture.
  • 00:38:00
    One of the key components and cornerstones of transformation is data.
  • 00:38:03
    And then BDC we are looking at standardizing our data and also our AI strategy, which is really critical.
  • 00:38:10
    A couple of key takeaways for you guys on the BDC.
  • 00:38:13
    First is have a clear vision and a good road map that has a purpose and value.
  • 00:38:18
    And also engage your stakeholders like the business and the digital at the same time, so that you have some early wins and accommodation of those ideas into your journey.
  • 00:38:27
    Will?
  • 00:38:28
    No, I think you nailed it. I mean, very similar to the ERP strategy, right?
  • 00:38:31
    You need to have that clear vision. You want to engage executive stakeholders in the process early.
  • 00:38:37
    And you know, you definitely want to get those quick wins on the board. Um, this is going to be a long,
  • 00:38:42
    complicated journey, and it's going to change.
  • 00:38:44
    I mean, the sheer volume of technology that you guys have come out with since the last Sapphire is amazing.
  • 00:38:50
    So it's important to get those wins. But it's also important to keep the stakeholders close, because you will have to inevitably shift and change gears as we go.
  • 00:38:56
    Yeah. Awesome. Well, thanks so much for sharing your story.
  • 00:38:59
    I can't thank you both enough. Great to be great, being a customer very much.
  • 00:39:04
    Jan.
  • 00:39:05
    Thanks so much. Thanks so much. Yeah.
  • 00:39:13
    Let me close on a personal note, actually. I have a lot of empathy for the complexity that that you all face,
  • 00:39:21
    because I've been in charge for SAP's IT landscape, as Thomas mentioned, in my prior life.
  • 00:39:26
    And I've seen the other side. And I also know what our products can do.
  • 00:39:31
    But I also know about the pain of upgrades, of integration, of maintaining customs extensions, and so on.
  • 00:39:40
    And I'm here to help. I really want to build bridges, actually.
  • 00:39:45
    I know it is not easy sometimes to navigate SAP.
  • 00:39:49
    And I'm here to be your voice inside of SAP and to be with you for your entire customer value journey.
  • 00:39:55
    I think that's really the way we have also changed as a company.
  • 00:39:59
    We want to be a partner on that journey every step of the way.
  • 00:40:04
    And we do want to have skin in the game. I hope you see that when you see how our RISE offering has evolved over time.
  • 00:40:10
    For example, it is a new SAP, and it is a new time, and it is transformational for all of us.
  • 00:40:18
    We are in the midst of a transformation, and probably all of you are as well.
  • 00:40:22
    But this transformation is full of opportunity, and I believe the best is yet to come.
  • 00:40:27
    So let's really embrace it. And we make that commitment not just by our words, but also through our
  • 00:40:35
    actions and our investments. It's an honor for me, personally, to have you all here as our customers
  • 00:40:43
    and to serve you now in my new role as the Co-CEO of Customer Success.
  • 00:40:48
    And with that, I would like to invite Thomas back on stage to give you a glimpse into our toolchain and what's happening there,
  • 00:40:56
    into some of our partnerships that help you maximize your investment in SAP, and to make sure,
  • 00:41:03
    at the end of the day, that that lead to outcome.
  • 00:41:06
    We started with the look on productivity, and that's what it's all about.
  • 00:41:09
    So have a great rest of Sapphire, and Thomas back over to you.
  • 00:41:14
    Thank you Jan.
  • 00:41:19
    So I'm always excited actually, to hear these customer stories and how our customers use our products and our tooling to really drive their transformations.
  • 00:41:26
    And when you hear Will and Praveen also talking about the business transformation management portfolio and how it helps.
  • 00:41:33
    I mean, it's always exciting. As I mentioned in the beginning, we certainly have huge ambitions with this integrated toolchain to drive
  • 00:41:41
    actually value in four distinct dimensions. We want to reduce the cost of transformations.
  • 00:41:46
    We want a faster time to business value. We want to increase the business agility, as I mentioned as well.
  • 00:41:52
    We want to see faster continuous innovation adoption.
  • 00:41:56
    And I think let's be honest, I still get feedback from customers who tell me that a transformation cost is about €700
  • 00:42:04
    million or more, and that's something for sure, which we jointly, together with our ecosystem,
  • 00:42:10
    want to drive down. And that's exactly what we do with our integrated toolchain, which hopefully helps to reduce.
  • 00:42:16
    And we see that with customers embracing them actively, to reduce the cost by 30%, to also be faster in the adoption of the
  • 00:42:24
    broader suite of our cloud services, which we bring together, and also to increase business agility and also the innovation adoption
  • 00:42:32
    by the feedback and guidance we can give leveraging that.
  • 00:42:36
    Some of the customer examples is BHP, who created 500 million of value using Signavio, which basically orchestrated the business
  • 00:42:44
    transformation, business process transformation, and fundamentally reinvented their shared service center model.
  • 00:42:50
    Nestlé saved 1.5 million hours, also, using WalkMe to drive the enablement and the digital adoption across
  • 00:42:57
    270,000 people across more than 200 applications, or the first Abu Dhabi Bank.
  • 00:43:04
    Actually, who has been able to reduce the number of applications by 25%.
  • 00:43:10
    And as I mentioned earlier, we will not stop.
  • 00:43:12
    We will not rest to take that higher. Yesterday, it was already shared that we will embrace a new transition guidance in June,
  • 00:43:19
    where we combine and orchestrate all transformation relevant activities across Signavio, LeanIX, Cloud Application
  • 00:43:27
    Lifecycle Management. Embracing Joule for Developers, Joule for Consultants to drive down the cost.
  • 00:43:33
    We also will help you leveraging again the toolchain and LeanIX capabilities for the AI Agent hub to bring governance and structure into the
  • 00:43:41
    new agentic AI world, which we see also basically AI-based assistance in how you optimize the applications.
  • 00:43:49
    We will also try to boost, actually, the user experience and adoption, leveraging WalkMe across the entire Business Suite and help you with
  • 00:43:57
    enablement and learning of your employees. Or think about the AI assistants in SAP Signavio,
  • 00:44:04
    which basically helps you as a transformation advisor,
  • 00:44:08
    drive process confirmation checks, process context analyzing capabilities.
  • 00:44:12
    So fundamentally with that, you can get even greater impact with your business transformation.
  • 00:44:20
    Fundamentally, AI will be omnipresent across the entire toolchain, and we will continue to work to drive
  • 00:44:28
    down the cost and drive down the time to value for all of you.
  • 00:44:31
    But in the end of the day, I'm also a little bit a product guy from the past, and I believe seeing is believing.
  • 00:44:36
    So I think you should see actually how this toolchain is working together, embracing AI.
  • 00:44:42
    So let's enjoy a live demo actually showing the different phases of a project end to end leveraging our tooling.
  • 00:44:49
    And with that, over to my dear colleague Mohan, who will show us the demo.
  • 00:44:54
    Mohan, welcome on stage.
  • 00:45:08
    Thank you so much and welcome everyone. Today, let me show you how SAP's integrated
  • 00:45:14
    toolchain allows you to confidently lead your transformation to SAP Business Suite.
  • 00:45:20
    In today's demo, I'm transforming a procurement process, a complex and a fragmented one of a customer, to a modular and
  • 00:45:28
    agile business suite. So let me get started. Let's begin with the transition guidance.
  • 00:45:34
    This acts as a guide through the entire journey and powered by Joule.
  • 00:45:38
    Let me start asking Joule what would be the best way to transform my complex landscape.
  • 00:45:45
    Joule responds to run the process agent, understand how your business processes perform today.
  • 00:45:52
    In the past, what would have taken months of consulting engagement with expensive rates.
  • 00:45:57
    Today, with plug and gain in Signavio, and Signavio being application agnostic, we have the real answers from
  • 00:46:05
    your analysis, from your system displayed in real time.
  • 00:46:09
    So in this case we have the source to pay, which is a best-run score with a low score of 31%.
  • 00:46:16
    Let's dig deep into why the performance lags.
  • 00:46:19
    Here, we see low automation and long cycle times.
  • 00:46:23
    And also we see the fragmented processes, which are running mainly outside of SAP.
  • 00:46:29
    This means it's a clear inefficiency hiding in plain sight.
  • 00:46:34
    Now it's, it's let's move on to understand the application landscape.
  • 00:46:39
    So we see the application landscape how it plays out across SAP and non-SAP applications.
  • 00:46:46
    So with that I call the agent to understand my application landscape with the technical and the functional fit.
  • 00:46:54
    Having the comprehensive analysis of the as-is analysis of the business processes and the application landscape,
  • 00:47:00
    it's now time to delegate the task to the transformation agent to seek the best transition approach going forward.
  • 00:47:08
    With that, what we have the recommendation. It's system conversion paired with continuous innovation.
  • 00:47:15
    Why? Because the transformation agent here knows this is not just the lift and shift.
  • 00:47:21
    It's an enterprise wide transformation, which is reshaping your entire business processes and touching every aspect of the user
  • 00:47:28
    journey. With that decision, now we have to evaluate the further architecture here in the.
  • 00:47:35
    Traditionally, if you look at evaluating enterprise architecture, options often costed you hundreds of thousands and took you a lot of
  • 00:47:43
    months. With the EA agent in LeanIX, we have this architecture, target architecture, which is mapped out based on the
  • 00:47:50
    reference catalog. As you see here, we move from a legacy to a modular business unit
  • 00:47:58
    with SAP Ariba, SAP Fieldglass, and SAP HANA sourcing and procurement.
  • 00:48:05
    And with a one click in LeanIX, we have the entire project plan, which is now digitized in SAP Cloud ALM
  • 00:48:13
    based on the RISE with SAP Methodology. And we have talked about governance.
  • 00:48:18
    We have talked about what is clean code with weeks of steering committee meetings with Clario,
  • 00:48:23
    a partner solution from Basis Technology. We have this technical options evaluated, benchmarked and clean code verified.
  • 00:48:32
    So with all this, the CIOs or the IT pros or the decision-makers also want to know the measurement and the observability.
  • 00:48:40
    That's where we get to know the real business impact.
  • 00:48:44
    Now running through the process agent by the side-by-side simulation of your entire processes current versus the
  • 00:48:51
    future. So this is really powerful, which was not achievable a year ago.
  • 00:48:56
    Yeah. So now I move to the execution, which is in the Cloud ALM, which comes the complete milestones,
  • 00:49:04
    scopes, and the dependencies. And with the Tricentis Test Automation, we have the testing faster and
  • 00:49:11
    smarter, leveraging the transform data from Syniti, we could also choose the test path, run the, publish the test
  • 00:49:19
    cases, run the test cases seamlessly. So having said that, live, once the system is live, once your
  • 00:49:27
    processes are live, once you've modernized your landscape.
  • 00:49:30
    We have the RISE with SAP Methodology dashboard helping you maintain your system in the clean core state with the clean core
  • 00:49:38
    dimensions as you see here. And with WalkMe with the in-app guidance, with the smart walkthroughs,
  • 00:49:46
    and smart tips, and the automation, we have covered the adoption journey of the user in real time.
  • 00:49:54
    With that, we are now leveraging the integrated toolchain.
  • 00:49:58
    We achieve up to 30% much more cost effective and 35% much faster.
  • 00:50:04
    And we do not end here, with, with the new improvement potential.
  • 00:50:09
    The transformation is always continuous, as you see, with the next improvement potential of the plan to fulfill.
  • 00:50:16
    And this is not a sneak peek into the future.
  • 00:50:19
    This is happening right now with the integrated toolchain.
  • 00:50:24
    Thank you very
  • 00:50:24
    much.
  • 00:50:25
    Thank you very much, Mohan.
  • 00:50:27
    Thank you. Thank you.
  • 00:50:31
    So I think you get a sneak insight into the integrated toolchain and how unique we bring all of these assets together to structurally and systematically help
  • 00:50:39
    you drive these transformations along all of the dimensions in, in that sense.
  • 00:50:43
    And we are not stopping here. What is also important for me?
  • 00:50:46
    We don't do that alone. We do that together with our dear partners.
  • 00:50:50
    And we have 14 validated and certified partners for RISE with SAP and Validated Partner Program,
  • 00:50:56
    which are equipped with this technology, with this tooling and methodology that you get the value out of your SAP solutions.
  • 00:51:04
    But for sure, I mentioned the tooling is an essential aspect, but we also want to constantly evolve how we service you,
  • 00:51:12
    how we want to engage with you. And as I shared with you last year, we launched already the Enterprise Architect to be closer to you and guide you
  • 00:51:19
    through that journey. But we are also taking now the next step in our Services and Support portfolio,
  • 00:51:25
    which we overhaul for you to have a simpler and easier way to engage with SAP.
  • 00:51:31
    So we will implement a modern, tiered approach of our Services and Support portfolio, embracing the best way from Enterprise Support,
  • 00:51:38
    Preferred Success, and MaxAttention, and bring it together on a system which is building up on each other consistently and fully aligned
  • 00:51:46
    to our product portfolio in that sense. I want to give you a quick example.
  • 00:51:51
    If you think about AI, what does that mean with foundational, advanced, and max as the new three tiers,
  • 00:51:57
    which we will have next year, and we will soft launch it now til end of the year for early adopter customers. From AI perspective,
  • 00:52:05
    in the foundational plan, we will already turn on Joule for all of you and we will support your teams with learning journeys about
  • 00:52:13
    SAP Business AI. In advanced layer, on top of that, we will also build and activate the embedded AI cases
  • 00:52:20
    for you across the entire cloud portfolio. And with the Max success plan, we go even further and help you actively define a
  • 00:52:28
    holistic AI strategy and build prototypes for custom AI cases for all of you.
  • 00:52:34
    So the new success plans are 100% aligned to the product portfolio, streamline our services, and helps with that
  • 00:52:42
    simplified engagement with SAP, but also that you get the best out of our SAP Business Suite,
  • 00:52:48
    with the SAP Business Data Cloud and our Business AI portfolio.
  • 00:52:53
    And in the mean time, in the word cloud, you gave the feedback on AI as an obstacle about data.
  • 00:53:00
    And that's exactly what we also see and get feedback from all of you.
  • 00:53:04
    And that's the reason we will actually introduce new data services as part of Business Data Cloud to
  • 00:53:12
    help you, actually support you, by really embracing and harmonizing the data model with free Business Data,
  • 00:53:19
    Cloud discovery workshops and assessment with prescriptive guidance that fundamentally, together, we will work on your data journey
  • 00:53:26
    together as part of Business Data Cloud. And with that, I have actually one final question for you.
  • 00:53:34
    You heard a lot of things today and how we want to help you on your transformation, but what do you believe will actually bring the
  • 00:53:42
    most for your company transformation? Is it integrated toolchain?
  • 00:53:46
    Is it a RISE with SAP Methodology? Is it a new Services and Support portfolio?
  • 00:53:51
    Or is it perhaps all of the above? Let's see.
  • 00:53:56
    Toolkit is a big one. All of the big one. All of the above.
  • 00:54:01
    Ah. That's good. So I think we see a winner with all of the above.
  • 00:54:05
    So. But I think it's fair to say, because all of these three things need to come, come together.
  • 00:54:09
    The right tooling, the right methodology, the right engagement model to really help you.
  • 00:54:13
    And we want to be with you at your side. And sometimes I get the question, actually, when is the right time to start such a transformation?
  • 00:54:21
    And I want to quote actually a Chinese proverb about that one.
  • 00:54:27
    And similar to transformation, if you think about the best time to plant a tree was 20 years ago.
  • 00:54:34
    The second best time to plant a tree is now. And that's exactly the same for transformations.
  • 00:54:40
    It's always the right time is now. So I think what you hopefully have seen today as a key takeaway.
  • 00:54:47
    We really want to listen to you. We want to hear to you because in the end of the day, your feedback makes us better, and we really appreciate your
  • 00:54:55
    feedback. We, we really see that as a treasure.
  • 00:54:58
    What we see, and I promise you, we want to be better every single day in how we want to support you.
  • 00:55:05
    And with what we presented yesterday and today at the keynote,
  • 00:55:08
    I think you have all the power in your hands to really transform, to be more resilient tomorrow with our
  • 00:55:15
    unparalleled applications, our unmatched data, our unrivaled AI, and
  • 00:55:23
    how we want to bring that all together to make you unshakable, unbeatable,
  • 00:55:32
    unstoppable. Thank you very much.
Tags
  • SAP
  • Transformation numérique
  • Agilité
  • IA
  • Innovation
  • Clients
  • Efficacité
  • Coûts
  • Méthodologie
  • Engagement