FASHION: ASSORTMENT PLANNING IN EXCEL - LESSON 1 - How to buy!

00:13:47
https://www.youtube.com/watch?v=SwDj1WVVV_E

Résumé

TLDRIn this video, Jenna focuses on assortment planning, a crucial aspect of success in the fashion industry. She shares her experience from working with various companies and emphasizes the importance of strategic planning for inventory management. Jenna explains the process of item setup, including color coding and forecasting sales based on seasonal trends. She provides examples of how to plan buy units effectively and encourages viewers to adapt her techniques to their own businesses. Jenna invites questions and comments for future videos, aiming to help her audience improve their assortment planning skills.

A retenir

  • 👗 Assortment planning is essential for success in the fashion industry.
  • 📊 Effective item setup includes class, year, month, subclass, and color coding.
  • 🛍️ Color coding helps organize products and understand trends.
  • 📈 Forecasting sales is crucial for planning inventory based on seasonal demand.
  • 💡 Techniques can be adapted for various industries beyond fashion.
  • 📝 Jenna encourages viewers to ask questions for future content.
  • 📅 Planning buy units strategically can enhance profitability.
  • 🔍 Understanding customer preferences is key to effective assortment planning.
  • 📉 Avoid overstocking by analyzing sales trends and adjusting inventory accordingly.
  • 🎥 More videos on assortment planning will be released soon.

Chronologie

  • 00:00:00 - 00:05:00

    Jenna introduces the video on assortment planning, emphasizing its importance in the fashion industry, while also noting its applicability to other sectors like food and beverage. She shares her background in the industry and encourages viewers to subscribe and engage with her content. Jenna discusses the previous video on item setup, highlighting the significance of a color coding system she developed, which she believes can enhance assortment planning for buyers of all scales, from small boutiques to large retailers.

  • 00:05:00 - 00:13:47

    The video delves into the specifics of assortment planning, including item numbers, class, year, month, subclass, and color coding. Jenna explains how to strategically plan buys based on seasonal trends and sales expectations, using mock examples to illustrate her points. She emphasizes the importance of understanding market demand and adjusting inventory accordingly to ensure profitability. Jenna encourages viewers to create their own assortment plans and invites questions for future videos, indicating that this topic will be expanded upon in subsequent content.

Carte mentale

Vidéo Q&R

  • What is assortment planning?

    Assortment planning is a strategy used in the fashion industry to determine the right mix of products to offer, ensuring that inventory meets customer demand.

  • Who can benefit from assortment planning?

    Anyone in the fashion industry, from boutique owners to large retailers, can benefit from effective assortment planning.

  • What are some key components of assortment planning?

    Key components include item setup, color coding, forecasting sales, and planning buy units.

  • How can I implement assortment planning in my business?

    Start by analyzing your current inventory, understanding customer preferences, and using a structured approach to plan your product assortment.

  • What should I do if I have questions about assortment planning?

    Leave a comment on Jenna's video, and she will address your questions in future content.

  • Is this method applicable to industries outside of fashion?

    Yes, while the focus is on fashion, the principles of assortment planning can be adapted to other industries like food and beverages.

  • What is the importance of color coding in assortment planning?

    Color coding helps in organizing products and understanding trends, making it easier to plan inventory.

  • How does seasonal demand affect assortment planning?

    Seasonal demand influences the types of products to stock and the quantities needed at different times of the year.

  • What is the significance of forecasting sales?

    Forecasting sales helps businesses anticipate demand and adjust their inventory accordingly to maximize profitability.

  • Will there be more videos on this topic?

    Yes, Jenna plans to create more videos on assortment planning and related topics.

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Sous-titres
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Défilement automatique:
  • 00:00:07
    hey y'all it's jenna here
  • 00:00:08
    welcome back to my channel um i hope you
  • 00:00:10
    found the last
  • 00:00:12
    video super helpful on item setup if it
  • 00:00:15
    is
  • 00:00:15
    um please click subscribe so you can
  • 00:00:18
    make sure to see my upcoming videos
  • 00:00:20
    and be sure to hit that like button so i
  • 00:00:22
    know that it helped you
  • 00:00:23
    and um leave a comment if you have any
  • 00:00:26
    questions i'd be happy to
  • 00:00:27
    keep creating more videos that help you
  • 00:00:29
    so um
  • 00:00:31
    this video is on assortment planning
  • 00:00:34
    and again this is for people in the
  • 00:00:35
    fashion industry i am focusing on
  • 00:00:39
    mostly apparel however this can
  • 00:00:41
    translate to
  • 00:00:42
    the food industry the beverage industry
  • 00:00:45
    um a lot of different things you could
  • 00:00:47
    take a lot away but mostly
  • 00:00:49
    the the fashion industry is what this
  • 00:00:51
    will be helpful for
  • 00:00:52
    so hope you guys find this helpful and
  • 00:00:54
    again this is on assortment planning
  • 00:00:56
    this is a crucial piece to being
  • 00:00:58
    successful in the industry
  • 00:01:00
    um uh my background comes from some
  • 00:01:03
    pretty big
  • 00:01:04
    companies which i've gotten to use this
  • 00:01:06
    system
  • 00:01:07
    at not system but technique
  • 00:01:10
    at many different companies and it's
  • 00:01:12
    helped me a lot and i brought it to
  • 00:01:13
    smaller companies
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    and for any buyer out there even if
  • 00:01:18
    you're a one store buyer you have your
  • 00:01:20
    own boutique store if you have a website
  • 00:01:22
    if you have a thousand stores if you
  • 00:01:25
    have 20 000 stores yes that exists
  • 00:01:27
    um you could probably implement some of
  • 00:01:30
    these so
  • 00:01:31
    and a lot of this is probably known for
  • 00:01:33
    those big people but anyways i'm
  • 00:01:35
    rambling
  • 00:01:35
    so um assortment planning this is my
  • 00:01:38
    favorite
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    thing i love doing this um so i'm going
  • 00:01:42
    to walk you through basically
  • 00:01:43
    the last video if you watched it was on
  • 00:01:45
    item setup
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    right here so we talked about this
  • 00:01:48
    setting up an item your class
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    the year at launch the month it's
  • 00:01:52
    planned to launch
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    um subclass such as a top or bottom
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    and these were just some other examples
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    i
  • 00:02:01
    had and then a color coding system which
  • 00:02:05
    i've been at a lot of companies and i
  • 00:02:06
    haven't really seen this done very well
  • 00:02:08
    so um this is something i just kind of
  • 00:02:10
    came up with
  • 00:02:11
    it's not perfect so definitely um if
  • 00:02:14
    you're going to be an entrepreneur
  • 00:02:16
    definitely don't copy i don't want to
  • 00:02:18
    say copy ideas but
  • 00:02:19
    take this and apply it to your business
  • 00:02:22
    um every business is very different and
  • 00:02:24
    i have seen that from being at very
  • 00:02:25
    different categories
  • 00:02:26
    so make sure you really try to think
  • 00:02:28
    this through it's not gonna be perfect
  • 00:02:29
    but i can tell you it'd be a whole lot
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    better
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    um starting with something kind of
  • 00:02:34
    somewhat of a plan
  • 00:02:35
    so uh back to this is my color system so
  • 00:02:38
    i made a couple of changes
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    i think i changed these maybe instead of
  • 00:02:42
    starting from a zero to starting with a
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    one
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    and there's a reason for that um i will
  • 00:02:47
    probably touch base
  • 00:02:48
    on that on one of these other lessons i
  • 00:02:51
    plan to do in the future
  • 00:02:52
    um so and then i think i change
  • 00:02:56
    these so to seven to start with these
  • 00:02:59
    numbers here seven eight nine
  • 00:03:01
    and then i added a couple descriptors up
  • 00:03:03
    here so i created a little
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    uh letter for n neon
  • 00:03:09
    and then on my next tab i'm going to
  • 00:03:11
    show you i've added a navy
  • 00:03:13
    and i'll be adding some metallics
  • 00:03:17
    so and again just real quick look at
  • 00:03:18
    this pastel to dark so
  • 00:03:20
    we're going to take all this and apply
  • 00:03:23
    it to the assortment planning
  • 00:03:24
    and then all this information is going
  • 00:03:26
    to keep building on so it's really
  • 00:03:28
    important important that you kind of
  • 00:03:29
    grasp this
  • 00:03:30
    so um let's see what else here
  • 00:03:34
    okay we're gonna get started so
  • 00:03:37
    assortment
  • 00:03:38
    planning so here we have that item
  • 00:03:40
    number we talked about
  • 00:03:41
    on the last um lesson of item setup if
  • 00:03:43
    you haven't watched it go find it
  • 00:03:46
    and so this is the item number
  • 00:03:49
    and then i kind of broke it out here
  • 00:03:51
    just so it's easier to kind of
  • 00:03:53
    understand so we've got the class year
  • 00:03:54
    month subclass
  • 00:03:55
    color style number so then this
  • 00:03:59
    both of these will kind of relate to
  • 00:04:00
    each other so i have all the information
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    in here so i have
  • 00:04:04
    um women's items and then i have
  • 00:04:07
    abbreviated so that's in that style
  • 00:04:08
    number here the wo
  • 00:04:10
    the year at launch the month at launch
  • 00:04:14
    the sub class we talked about top or
  • 00:04:16
    bottom
  • 00:04:17
    here um also brought in a bra
  • 00:04:20
    and i might talk about that in the next
  • 00:04:22
    video again please here please
  • 00:04:24
    leave your comments if your questions so
  • 00:04:25
    i can create another video to help you
  • 00:04:27
    if i skip over anything or you need more
  • 00:04:29
    clarity um color description color code
  • 00:04:32
    that's from the prior thing
  • 00:04:33
    um i think this is so interesting
  • 00:04:37
    to show this to people because i really
  • 00:04:39
    feel like this is a great way so like we
  • 00:04:40
    talked about
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    z is on the end of the color spectrum
  • 00:04:44
    dark colors so just looking at this
  • 00:04:46
    you know this is a dark color if you
  • 00:04:47
    took away the call next to it
  • 00:04:53
    you know this is a dark color m's kind
  • 00:04:56
    in the middle which i actually
  • 00:04:57
    uh tied it with medium so you know it's
  • 00:04:59
    kind of in the middle color
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    s is probably a little darker than me
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    medium so
  • 00:05:04
    um perhaps that's a navy a is going to
  • 00:05:06
    be super light
  • 00:05:07
    again dark and i did in for neon so
  • 00:05:10
    going back to this you can see this
  • 00:05:12
    right here and neon
  • 00:05:14
    the dark go see my item set up again
  • 00:05:19
    okay so color code item description
  • 00:05:23
    fit um this is just an
  • 00:05:26
    extra thing i added um it's a kind of
  • 00:05:28
    nice to have not necessary
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    and cost retail markup we can talk about
  • 00:05:33
    this in another
  • 00:05:34
    class i'm going to do a retail math
  • 00:05:36
    session on that
  • 00:05:37
    and then some other categories such as
  • 00:05:39
    performance or cotton
  • 00:05:41
    um the item type again and then
  • 00:05:44
    collection
  • 00:05:45
    um which i think i'm actually gonna
  • 00:05:47
    change this
  • 00:05:49
    title um yeah so you have all this
  • 00:05:52
    information here now
  • 00:05:54
    and then i have a formula in here which
  • 00:05:57
    um i made these two with formulas in
  • 00:06:00
    here
  • 00:06:00
    green this is a formula again i'm going
  • 00:06:02
    to talk about that on the retail math
  • 00:06:04
    sheet or lesson or video but
  • 00:06:07
    um these are formulas so this is
  • 00:06:09
    actually taking
  • 00:06:11
    all this information in here and
  • 00:06:12
    creating a style number
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    and also there are systems out there
  • 00:06:17
    that do this and i definitely recommend
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    it um
  • 00:06:21
    there's a lot of checks and balances in
  • 00:06:23
    corporate and so
  • 00:06:25
    um there's many ways to different do
  • 00:06:27
    this you can export this data and build
  • 00:06:28
    on from there you can hand get yourself
  • 00:06:30
    so there's many ways to do this but
  • 00:06:33
    anyways just kind of showing that
  • 00:06:35
    there so then you have all this
  • 00:06:37
    information and this is going to be
  • 00:06:38
    super important when it comes to the
  • 00:06:41
    sumifs and the sales analyzation which
  • 00:06:43
    i'm going to touch base on the future
  • 00:06:45
    but so here's your assortment plan and
  • 00:06:48
    one of my favorite parts right here
  • 00:06:51
    is buy units and planning your buys
  • 00:06:56
    so i strategically put a couple of
  • 00:06:58
    examples in here
  • 00:07:00
    and i'm going to hide some of these
  • 00:07:01
    columns now so that
  • 00:07:05
    you can see this better
  • 00:07:09
    we don't need performance right now
  • 00:07:13
    this might be helpful for you to see
  • 00:07:17
    we don't need the fit right now we're
  • 00:07:19
    gonna come back to this on another
  • 00:07:23
    video um
  • 00:07:27
    come back to this as well
  • 00:07:32
    i'll leave that okay because we can see
  • 00:07:33
    it now okay so basically this first
  • 00:07:36
    item i put the year 20. so
  • 00:07:39
    it's 20 21 right now i put the year 20.
  • 00:07:42
    and
  • 00:07:43
    what you could tell somebody who's
  • 00:07:45
    looking at this could know from this
  • 00:07:47
    item
  • 00:07:48
    is it either is launching in january
  • 00:07:50
    which it does kind of look that way
  • 00:07:52
    based on the significant units in the
  • 00:07:54
    first month here or
  • 00:07:56
    it's an existing item that we're just
  • 00:07:58
    bringing into 2021
  • 00:08:00
    so that's what's going on for this item
  • 00:08:03
    is um and it's it's a legging so
  • 00:08:06
    weather climate wise you know i expect
  • 00:08:09
    us to sell a lot of units in january
  • 00:08:11
    and then start slowing down in the
  • 00:08:14
    spring because it's lagging and it
  • 00:08:16
    starts getting hotter so my units
  • 00:08:17
    reflect that
  • 00:08:18
    and maybe i'd want this to be 60 you
  • 00:08:21
    know sell some in february
  • 00:08:22
    so that reflects that then i have a
  • 00:08:25
    sports bra
  • 00:08:26
    and i have it launching in 21 and
  • 00:08:29
    february
  • 00:08:30
    and um no particular reason for february
  • 00:08:34
    just happens to be the time where you
  • 00:08:36
    know thinking about
  • 00:08:37
    not we but this is all mock examples
  • 00:08:40
    launching this so my again my units
  • 00:08:42
    reflect this to bring it in
  • 00:08:43
    in february um and then
  • 00:08:46
    i'm going to launch a biker short and a
  • 00:08:48
    baggy t so again
  • 00:08:50
    21 and then i've got a couple different
  • 00:08:53
    months here so these are
  • 00:08:54
    all this is going to be a new item we're
  • 00:08:57
    going to launch it in february
  • 00:08:59
    so there's no units in january we're
  • 00:09:00
    going to launch it in february
  • 00:09:02
    and my first color here and y'all these
  • 00:09:05
    are just makeshift numbers and
  • 00:09:07
    everything so
  • 00:09:09
    don't take this too literally um
  • 00:09:13
    just to help you start strategically
  • 00:09:15
    thinking how to
  • 00:09:16
    buy um and the whole reason this is so
  • 00:09:19
    important is this is
  • 00:09:20
    really how to be profitable and grow
  • 00:09:22
    your business so if you're
  • 00:09:24
    a boutique who's kind of in a rut um you
  • 00:09:26
    seem like you're marking stuff down all
  • 00:09:28
    the time this is going to help you
  • 00:09:29
    tremendously
  • 00:09:31
    so um again okay so we know this z is
  • 00:09:35
    dark
  • 00:09:36
    back to my color code this
  • 00:09:39
    is actually i need to update it black
  • 00:09:42
    oops my bad
  • 00:09:43
    um
  • 00:09:48
    there we go so it's a black item
  • 00:09:51
    um i think the black's going to be my
  • 00:09:53
    number one so
  • 00:09:55
    i want to bring that color back
  • 00:10:03
    so black i think it's gonna be my number
  • 00:10:05
    one color
  • 00:10:06
    and that's just hypothetical um
  • 00:10:10
    just what i'm i'm planning here so black
  • 00:10:12
    is one and then you know i think i'm
  • 00:10:14
    gonna
  • 00:10:14
    continue to sell this all throughout the
  • 00:10:17
    rest
  • 00:10:18
    of the season and so i have this
  • 00:10:19
    assortment plan broken up into
  • 00:10:22
    um it's easier to kind of do
  • 00:10:25
    six months at a time versus a whole 12
  • 00:10:27
    months so
  • 00:10:28
    spring 21 through six months and these
  • 00:10:31
    different colors here
  • 00:10:32
    are the different quarters so this is q1
  • 00:10:34
    q2
  • 00:10:35
    uh the purple here q2 so um launching in
  • 00:10:39
    february
  • 00:10:40
    um you know i think this item biker
  • 00:10:42
    shorts are short be great through june
  • 00:10:44
    then i'm going to launch a medium gray
  • 00:10:46
    and navy same time
  • 00:10:47
    however i don't think they're going to
  • 00:10:49
    be as good of colors as a black legging
  • 00:10:51
    so i'm only launching with 40.
  • 00:10:53
    um i'm going to talk about some of this
  • 00:10:55
    on another
  • 00:10:57
    youtube so then let's see metallic pink
  • 00:11:01
    um this is a fashion color and say
  • 00:11:02
    fashion does really well for us so i
  • 00:11:04
    think it's gonna be
  • 00:11:05
    better than our black maybe even i think
  • 00:11:08
    it's gonna be
  • 00:11:09
    200 um and same for this one i think
  • 00:11:12
    it's gonna be way better
  • 00:11:14
    than our black so 200 units
  • 00:11:17
    i'm going to launch with but it's a
  • 00:11:18
    fashion item you know i don't think
  • 00:11:20
    i think she wants to buy this it's cool
  • 00:11:23
    be great forever but i think she's going
  • 00:11:25
    to want something new the next month so
  • 00:11:27
    i didn't do any replenishment units
  • 00:11:29
    that's what all these units are
  • 00:11:31
    replenishment units
  • 00:11:32
    so then bike short being a trend
  • 00:11:36
    i want to bring in another fashion color
  • 00:11:39
    but you know i think
  • 00:11:40
    pink and purple is enough um so i'm
  • 00:11:43
    going to wait till the next month to
  • 00:11:44
    bring in it
  • 00:11:45
    so i here have another color coming in
  • 00:11:49
    the next month
  • 00:11:50
    reflected here and you can also put in a
  • 00:11:54
    formula
  • 00:11:54
    where if it equals this it'll come over
  • 00:11:57
    here
  • 00:11:58
    um i've done that before it's been a
  • 00:12:01
    while
  • 00:12:02
    so uh depending on your lead times
  • 00:12:06
    let's say these blew out in one day we
  • 00:12:09
    sold 200
  • 00:12:10
    units in one day so now i'm like okay i
  • 00:12:12
    actually wanted that to live a
  • 00:12:14
    a month because that's how i'm buying is
  • 00:12:16
    by month here
  • 00:12:17
    so you know if i can sell that much in a
  • 00:12:19
    day just 30 days in a month so let's
  • 00:12:21
    take that by
  • 00:12:22
    times 300 which i have a formula in here
  • 00:12:25
    but i actually have
  • 00:12:27
    25 days because at the end of the month
  • 00:12:30
    i don't want to be left with some
  • 00:12:32
    so i want five days to kind of wind down
  • 00:12:35
    so maybe even
  • 00:12:36
    even 20. so these did so well i'm gonna
  • 00:12:39
    buy
  • 00:12:39
    2 000 units for the next month and then
  • 00:12:42
    maybe i add another color
  • 00:12:43
    another color another color
  • 00:12:46
    then i come to top same thing so i need
  • 00:12:48
    some tops to go
  • 00:12:50
    with the bottoms um
  • 00:12:53
    so i i just
  • 00:12:57
    tone or the trend right now is mono
  • 00:12:59
    monochrome
  • 00:13:00
    monochromatic so i have the same colors
  • 00:13:03
    and i didn't put
  • 00:13:04
    units here and i'm going to
  • 00:13:07
    touch base out on another thing i kind
  • 00:13:09
    of wanted to get this is a lot to grasp
  • 00:13:11
    and i would definitely try to go through
  • 00:13:13
    and build your own assortment thing
  • 00:13:16
    and see where you get it let me know if
  • 00:13:17
    you have any questions comment below
  • 00:13:19
    like it if it helped um if you want me
  • 00:13:22
    to be more specific on anything
  • 00:13:24
    please put that in the comments below
  • 00:13:26
    thanks again hope this was helpful
  • 00:13:28
    and stay tuned i'm gonna definitely do
  • 00:13:30
    probably a part two and part three of
  • 00:13:32
    this
  • 00:13:32
    and then why this stuff is important on
  • 00:13:35
    all these other
  • 00:13:36
    videos so click subscribe and
  • 00:13:39
    that way you will make sure to get the
  • 00:13:42
    videos when i launch them
  • 00:13:43
    thank you
Tags
  • assortment planning
  • fashion industry
  • item setup
  • color coding
  • buy units
  • sales forecasting
  • inventory management
  • seasonal trends
  • retail strategies
  • entrepreneurship