YG SECRETS?!? 🤫 Watch if you want to audition for YG!

00:10:43
https://www.youtube.com/watch?v=s9ZtVcOARA0

Résumé

TLDRThe video explores various aspects of YG Entertainment and its recruitment process, management style, and prioritization of talents. YG tends to recruit fewer trainees and debuts fewer groups, focusing more on quality rather than quantity. There is a noticeable preference for boy groups over girl groups, with less promotion and comebacks for girl groups. YG is known for making promises that are not often fulfilled, resulting in some projects like 2NE1’s continuation and Mix Nine getting canceled. Their promotion strategy focuses on high-anticipated, less frequent comebacks, favoring long breaks where idols can engage in cost-effective activities like acting and ads. The company is strict with trainee diets, emphasizing a slim figure, and generally does not allow close-to-debut trainees to attend school. YG values charisma, stage presence, and personal style in its idols and accepts few global trainees, with exceptions like their project in Thailand.

A retenir

  • 🎵 YG values quality over quantity in group debuts.
  • 👦 YG seems to prefer boy groups to girl groups.
  • 📉 Many YG projects fail due to unfulfilled promises.
  • ⏳ YG uses a 'go big or go home' strategy for comebacks.
  • 🥗 Trainee diets are strictly monitored at YG.
  • 📚 School attendance is limited for close-to-debut trainees.
  • 🎭 Charisma and personal style are crucial for YG idols.
  • 🌍 YG has limited global trainee recruitment.
  • 🤷‍♂️ YG projects often face unpredictable changes.
  • 🎤 YG idols often balance vocals and rap skills.

Chronologie

  • 00:00:00 - 00:05:00

    The video discusses various concerns and practices within the YG Entertainment Company, such as their preference for quality over quantity in training and debuting new idol groups. It mentions YG's rare recruitment of new trainees due to fewer debuts and highlights the company's possible preference for boy groups over girl groups, based on the rate and frequency of their promotions. It also explores the historical context regarding why many YG projects have failed, citing unfulfilled promises and ambitious claims, like the abrupt cancellation of promotions and delayed comebacks for major groups like BLACKPINK.

  • 00:05:00 - 00:10:43

    Further discussions in the video center around questions about YG's strategy in spacing out comebacks for their idols, suggesting that the company aims to maintain anticipation by adopting a 'go big or go home' approach. It also delves into the stringent management of idols' diets and the low priority given to schooling for trainees who are close to debut. The video mentions YG's particular interest in charisma and personal style over raw talent during auditions, and questions whether YG truly accepts global trainees, noting that their roster includes few non-Korean idols like Lisa. Finally, it suggests a ranking for YG idol priorities: stage presence, vocal/rap, dancing, and then visuals.

Carte mentale

Mind Map

Questions fréquemment posées

  • Does YG recruit new trainees often?

    YG recruits fewer trainees because they prioritize quality over quantity, with fewer group debuts.

  • Does YG prefer boy groups over girl groups?

    Yes, YG seems to favor boy groups, as they have fewer girl groups and less promotion.

  • Why do YG's projects often fail or get canceled?

    YG often makes promises they don't fulfill and have had several projects like 2NE1 and Mix Nine canceled due to various issues.

  • Why does YG give idols fewer comebacks?

    YG believes less frequent, high-anticipated comebacks keep fan interest and are cost-effective.

  • How strict is YG regarding trainee diets?

    YG imposes strict diets to maintain an ideal public image, as seen with Big Bang's TOP.

  • Does YG allow trainees or idols to attend school?

    Generally, YG does not allow trainees or idols to attend school if they are close to debut.

  • What does YG look for in their idols?

    YG seeks idols with charisma, stage presence, and a personal style over purely talent and visuals.

  • Does YG accept global trainees?

    YG is not particularly global, with few non-Korean idols, though they have a collaboration in Thailand.

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  • 00:00:00
    does ygsept global trainees if i were to
  • 00:00:03
    rank the categories in terms of the most
  • 00:00:05
    favorable category to the least
  • 00:00:07
    favorable category it would have to be
  • 00:00:09
    is yg truly a bad company and if so why
  • 00:00:13
    do they keep making these mistakes that
  • 00:00:15
    continue within generations in this
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    video i'm going to be answering all of
  • 00:00:19
    your questions about yg things you
  • 00:00:21
    didn't know but firstly make sure to
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    watch this shorts video on yg that
  • 00:00:25
    explains all of their sub labels and
  • 00:00:28
    everything that goes within yg basically
  • 00:00:30
    getting straight into it first question
  • 00:00:32
    do they recruit new trainees often so as
  • 00:00:35
    we all know yg creates less groups
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    because they don't really prioritize
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    quantity but they do prioritize quality
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    when it comes to d's new debuts so as
  • 00:00:44
    you'll be able to see yg is quite small
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    when it comes to how many idols they
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    have within the entertainment so yes
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    because they are debuting less groups
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    and it's not that sudden i guess and
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    even within this they like to have more
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    so less idols within their group so like
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    black pink i don't know too many one big
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    bang i mean of course treasure is kind
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    of um an outlier because they did come
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    from a survival show they can't make a
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    four-membered group out of a survival
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    show so generally yes they do recruit
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    less trainee because they don't need
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    that many trainees we're kind of getting
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    into the juicy stuff now so the question
  • 00:01:18
    is does yg prefer boy groups over girl
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    groups so this is definitely a
  • 00:01:22
    subjective point of view but i do feel
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    that yg does prefer boy groups over girl
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    groups if you just see the rate of how
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    many girl groups are produced even
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    within a decade you'll be able to see
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    that there's a lot less girl groups than
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    boy groups and even within these groups
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    they don't have as many comebacks like
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    girl groups when compared to boy groups
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    they get more promotions and they
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    definitely get more word out there
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    rather than girl groups kind of trying
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    to do their own individual activities
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    and the company not really caring about
  • 00:01:51
    the girl group as a whole now we're
  • 00:01:53
    getting into the core of the video and
  • 00:01:54
    what you guys might not really know
  • 00:01:56
    about yg so this question is an umbrella
  • 00:01:59
    question to many different questions but
  • 00:02:01
    that is why do so many of their projects
  • 00:02:04
    fail so for some context yg makes a lot
  • 00:02:06
    of different promises that they never
  • 00:02:09
    actually fulfill to the public they make
  • 00:02:11
    a lot of statements saying oh we're
  • 00:02:12
    gonna do this and it actually never
  • 00:02:14
    happens so here are some examples of
  • 00:02:16
    that that showcases this kind of
  • 00:02:18
    behavior from yg so firstly would be 281
  • 00:02:21
    when 21 was kind of coming to a close
  • 00:02:24
    why'd you announce that they kind of
  • 00:02:25
    gave up on 21 quite frankly because they
  • 00:02:27
    couldn't control one of the members i
  • 00:02:30
    mean what did you guys expect
  • 00:02:32
    and then the second one involves
  • 00:02:33
    treasure now this one isn't that big of
  • 00:02:35
    a deal because it's not that serious
  • 00:02:37
    compared to the other ones but they
  • 00:02:39
    promised why do you promise that
  • 00:02:41
    treasures tarari that's a b-side would
  • 00:02:43
    also have its separate promotion
  • 00:02:45
    schedules and they would also promote
  • 00:02:46
    that song because it was trending on
  • 00:02:48
    tick tock and they promised a promise
  • 00:02:51
    the fans that that would happen however
  • 00:02:53
    it randomly got cancelled without any
  • 00:02:55
    explanation and then the third one is
  • 00:02:57
    black pink i'm sure we all know about
  • 00:02:58
    this but their comeback keeps getting
  • 00:03:00
    delayed and delayed and the time frame
  • 00:03:03
    that's between these comebacks is
  • 00:03:04
    actually crazy long and it's seeming
  • 00:03:07
    that they're more so like an individual
  • 00:03:09
    model or an actress rather than idols
  • 00:03:11
    themselves and a group and then the
  • 00:03:13
    fourth example i'm sure some of you guys
  • 00:03:15
    do know this is future to anyone so
  • 00:03:17
    future 21 was a group that was supposed
  • 00:03:19
    to debut back in 2016 kind of in
  • 00:03:22
    replacement with red or red velvet i
  • 00:03:24
    almost say that black pink and the
  • 00:03:25
    concept a lot of people argue that it
  • 00:03:27
    was quite weird because frankly they
  • 00:03:29
    were trying to replace to anyone with
  • 00:03:31
    these new girls which isn't fair to
  • 00:03:34
    either to anyone or these girls because
  • 00:03:36
    21 is literally just being replaced with
  • 00:03:38
    new generation and these girls have
  • 00:03:41
    really they want to have their own
  • 00:03:43
    unique identity rather than being oh
  • 00:03:45
    this is the future cl like you know
  • 00:03:47
    actually you might know these girls from
  • 00:03:49
    future 21 so it included billy's boonsla
  • 00:03:51
    from his nan soion and then the soloist
  • 00:03:54
    juha and then the soloist she was also
  • 00:03:57
    in produce 48 but anyway their comeback
  • 00:03:59
    or their debut sorry kept getting
  • 00:04:01
    delayed and delayed to the point where
  • 00:04:03
    basically all of the girls left yg and
  • 00:04:05
    their debut was cancelled now this is
  • 00:04:07
    just an assumption that the girls left
  • 00:04:09
    because it kept getting delayed it could
  • 00:04:10
    be from different reasons such as the
  • 00:04:12
    lack of management mistreatment and
  • 00:04:14
    things like that and the fifth example
  • 00:04:17
    is mix nine a lot of you guys might know
  • 00:04:19
    this show for luna or maybe routine from
  • 00:04:22
    itsy but this group the debut final
  • 00:04:25
    lineup was a boy group but it got
  • 00:04:27
    cancelled because yg had a disagreement
  • 00:04:29
    with the contract in terms of all of the
  • 00:04:32
    dudes dudes the all of the dudes
  • 00:04:34
    contracts with the other companies like
  • 00:04:36
    the original companies that they
  • 00:04:37
    belonged with which really it shouldn't
  • 00:04:39
    be that big of a problem because
  • 00:04:41
    previously they also had produce 101 not
  • 00:04:43
    yg but like another
  • 00:04:45
    obviously another group had produced 101
  • 00:04:47
    and their contracts worked out just fine
  • 00:04:49
    although they did have a short period of
  • 00:04:51
    time of promoting they still worked out
  • 00:04:53
    their contract so it's not something
  • 00:04:55
    impossible to ask however wide you
  • 00:04:56
    couldn't handle that and they did cancel
  • 00:04:58
    the final debut of the group and the
  • 00:05:00
    story goes on and on and on if i were to
  • 00:05:02
    fully talk about this it would probably
  • 00:05:04
    take more than three hours so i'm not
  • 00:05:05
    going to and a lot of the rest of the
  • 00:05:07
    information is probably not relevant to
  • 00:05:09
    you guys so i will not say this so the
  • 00:05:11
    next question is why does why do you
  • 00:05:14
    give their idols less comebacks than
  • 00:05:16
    other groups so as i kind of touched on
  • 00:05:18
    previously their promotion strategy is
  • 00:05:20
    go big or go home their mindset is that
  • 00:05:23
    long-awaited comebacks will keep the
  • 00:05:25
    fans anticipation rates up and they'll
  • 00:05:27
    be more excited to see the new comeback
  • 00:05:29
    however that's kind of taken a toll
  • 00:05:32
    because it's a little too long now and
  • 00:05:34
    anticipation just kind of turns into
  • 00:05:36
    being tired and why do you believe that
  • 00:05:38
    it's cheaper to produce less music but
  • 00:05:40
    still earn the same income because
  • 00:05:42
    during breaks idols can do ads you know
  • 00:05:45
    acting any of that stuff that requires
  • 00:05:48
    less of a budget but it still keeps that
  • 00:05:50
    income rate up and comebacks cost a lot
  • 00:05:53
    of money i'm sure you guys know this
  • 00:05:54
    already so yg really likes to limit that
  • 00:05:57
    or you could just say frankly they don't
  • 00:05:58
    care about them but i feel like that's a
  • 00:06:00
    little bit of a stretch and another
  • 00:06:02
    hypothesis is that fans will stream more
  • 00:06:04
    and it's easier to stream more when
  • 00:06:06
    there's about 10 music videos you've
  • 00:06:07
    gotta stream one more negative question
  • 00:06:09
    and we're on two more so positive ones
  • 00:06:11
    so the question is how harsh is yg
  • 00:06:13
    taurus trainees so definitely diets are
  • 00:06:16
    quite important in yg i know like almost
  • 00:06:19
    every big company cares about diets and
  • 00:06:21
    cares about having a slim figure looking
  • 00:06:24
    you know ideal to the public and i don't
  • 00:06:26
    know if you guys noticed this but yg
  • 00:06:28
    idols rarely ever get into scandals
  • 00:06:30
    where it's like oh that idol looks a
  • 00:06:32
    little overweight if anything it's about
  • 00:06:34
    them being a little too underweight and
  • 00:06:36
    fans being a little concerned for them
  • 00:06:38
    which draws to a conclusion that yg does
  • 00:06:40
    care about your weight and you have to
  • 00:06:42
    look slim in order to promote in order
  • 00:06:45
    to debut in order to be a trainee now a
  • 00:06:48
    specific example of this would be top or
  • 00:06:50
    top from big bang because he initially
  • 00:06:53
    almost didn't make it into debuting
  • 00:06:55
    because while he was in the debut lineup
  • 00:06:58
    yg pretty much just called him fat and
  • 00:07:00
    he wasn't allowed to debut until he lost
  • 00:07:02
    weight so i think that tells you enough
  • 00:07:04
    and the next question is does yg allow
  • 00:07:07
    trainees or idols to attend school so
  • 00:07:10
    generally yg doesn't really allow
  • 00:07:12
    trainees or idols to actually go to
  • 00:07:15
    school unless they're not that serious
  • 00:07:17
    about them so let's say this idol made
  • 00:07:19
    it into the debut lineup they are so
  • 00:07:21
    close to debuting they'll probably take
  • 00:07:23
    them out of school because that's not
  • 00:07:24
    their priority their priority is to
  • 00:07:27
    train the best people and school is kind
  • 00:07:29
    of like a distraction from that you
  • 00:07:30
    could say now of course to any situation
  • 00:07:33
    there's always outliers but the next
  • 00:07:35
    question is what does yg look for in
  • 00:07:38
    idols and i feel like this is pretty
  • 00:07:40
    obvious because yg has their one
  • 00:07:42
    distinct style which is pretty much girl
  • 00:07:44
    crush or bad boy kind of concept sorry
  • 00:07:46
    that gives me the ick but you know what
  • 00:07:48
    i'm saying like those darker concepts
  • 00:07:51
    kind of more so powerful that kind of
  • 00:07:53
    thing and so with this calls for more so
  • 00:07:56
    idols with charisma and natural stage
  • 00:07:58
    violence and now this kind of connects
  • 00:08:00
    to the next question which is does yg
  • 00:08:03
    look for idols with confidence charisma
  • 00:08:05
    and personal style over talent and
  • 00:08:07
    visuals yes most definitely i would say
  • 00:08:10
    that it's kind of similar to sm but not
  • 00:08:11
    really now why it's kind of similar to
  • 00:08:14
    sm is because that they also believe
  • 00:08:16
    that talent can be learned and it can be
  • 00:08:18
    made so even if you're just lacking in
  • 00:08:20
    one thing they can learn that they can
  • 00:08:22
    teach you that now i'm sure you guys
  • 00:08:24
    have seen trainee days from yg idols and
  • 00:08:26
    they still have that charisma that they
  • 00:08:28
    exude even if they're just trainees and
  • 00:08:30
    they still have a personal style even
  • 00:08:32
    though it's not completely developed now
  • 00:08:34
    the question that everyone has been
  • 00:08:35
    waiting for does yg accept global
  • 00:08:38
    trainees now if you're talking about
  • 00:08:40
    koreans like ethnically koreans but they
  • 00:08:42
    live in other countries or they were
  • 00:08:43
    born in another country that definitely
  • 00:08:45
    counts i'm sure that's not what the
  • 00:08:46
    question originally asked for though a
  • 00:08:48
    lot of people think yg is open to
  • 00:08:50
    foreigners because oh lisa is thai
  • 00:08:52
    perfect there you go however she's
  • 00:08:54
    literally the only non-korean or
  • 00:08:57
    non-japanese idol in yg which makes you
  • 00:08:59
    think something but that's about it i
  • 00:09:02
    feel like because she's popular she's
  • 00:09:03
    kind of like the face of yj which
  • 00:09:05
    definitely makes sense however she's
  • 00:09:07
    really the only idol that's ethnically
  • 00:09:10
    non-east asian right now actually though
  • 00:09:12
    they do have a collaboration with a
  • 00:09:13
    thailand company in order to make a
  • 00:09:15
    k-pop slash thailand pop group so if you
  • 00:09:18
    are interested in that audition for it
  • 00:09:19
    they are making a boy group so i
  • 00:09:20
    wouldn't say that they're the most
  • 00:09:22
    global company out there but i wouldn't
  • 00:09:24
    also say that they're the non-global
  • 00:09:26
    company out there because it's a little
  • 00:09:28
    hard to predict trends from yg because
  • 00:09:30
    number one the lack of groups that they
  • 00:09:32
    have and number two they always pull
  • 00:09:34
    spontaneous moves that you cannot
  • 00:09:36
    predict and i feel like sometimes they
  • 00:09:38
    don't even know what they're doing now
  • 00:09:40
    the very last thing if i were to rank
  • 00:09:42
    the categories in terms of the most
  • 00:09:44
    favorable category to the least
  • 00:09:45
    favorable category it would have to be
  • 00:09:47
    firstly stage presence gosh this one
  • 00:09:50
    matters or sorry stage presence yeah
  • 00:09:52
    this one matters a lot guys and then the
  • 00:09:54
    next one would be vocal slash rap i just
  • 00:09:56
    kind of categorize that together because
  • 00:09:58
    a lot of yg idols tend to do both vocals
  • 00:10:01
    and rap and then kind of down there
  • 00:10:03
    would be dancing and then below that
  • 00:10:05
    would be visuals so that's kind of like
  • 00:10:08
    the rank i would say let me know if you
  • 00:10:10
    think differently but i feel like that's
  • 00:10:11
    a general idea maybe you could switch a
  • 00:10:13
    few things around here and there but
  • 00:10:15
    that's about it thank you so much for
  • 00:10:16
    watching please wait for the jyp one as
  • 00:10:19
    well it's coming next week and i'll see
  • 00:10:20
    you guys in the next video bye
  • 00:10:23
    [Music]
  • 00:10:43
    you
Tags
  • YG Entertainment
  • trainee recruitment
  • boy vs girl groups
  • project failures
  • comebacks strategy
  • strict diets
  • school attendance
  • idol characteristics
  • global trainees