00:00:00
so there's a massive problem with
00:00:02
YouTube advice on this platform and so
00:00:04
much stuff that people are saying on how
00:00:06
to build a YouTube channel is simply
00:00:08
wrong Incorrect and it actually runs the
00:00:10
risk of damaging your business and your
00:00:12
YouTube channel Al together and I'm
00:00:14
actually guilty of contributing to this
00:00:15
problem as well as I'm going to explain
00:00:17
to you in this video so what I want to
00:00:18
do is tell you firstly what this problem
00:00:20
is and what the problem with 99% of
00:00:23
advice on YouTube actually is and then
00:00:25
secondly I want to explain how you can
00:00:26
avoid this problem on your own channel
00:00:29
now just very for clarity uh my name is
00:00:30
Oscar Rowan I've got a YouTube channel
00:00:32
with over 1 million subscribers as you
00:00:33
can see here and that Channel's got over
00:00:36
300 million views but interestingly the
00:00:38
channel you're watching right now has
00:00:39
only got 20 videos and it makes more
00:00:42
money than my YouTube channel with 1
00:00:43
million subscribers because I don't
00:00:45
follow all the normal YouTube advice out
00:00:47
there and what I want to do in this
00:00:49
video is really flip a switch in your
00:00:50
head and break down a lot of the beliefs
00:00:52
that other people are telling you which
00:00:54
is just simply wrong and it's not going
00:00:56
to help you build a channel and actually
00:00:57
make money from it so to really
00:00:59
understand the problem with you YouTube
00:01:00
advice we need to take a step back and
00:01:02
you need to realize that there's two
00:01:03
types of content on YouTube there's
00:01:05
entertainment content and there's
00:01:07
education content and these two types of
00:01:09
videos are entirely entirely different
00:01:11
so entertainment content is stuff like
00:01:12
Mr Beast and you know Ryan Tran where
00:01:15
they're just making videos that are
00:01:16
super viral and the whole goal of these
00:01:18
videos is to get as many views as
00:01:20
possible so this is the kind of stuff
00:01:21
where there's like crazy stunts it's
00:01:23
super high energy it's super high
00:01:25
retention and that's the first style of
00:01:27
video here but the second type of style
00:01:29
is education based content and these
00:01:32
kind of videos are more designed to
00:01:33
provide value they're more how to do
00:01:35
certain things and the whole point of
00:01:37
these kind of videos is to educate
00:01:39
viewers on specific problems and help
00:01:41
them solve those problems so an example
00:01:43
this is just one I found in the online
00:01:44
but five ways to use chat gbt to build
00:01:46
your website that's not crazy
00:01:48
sensationalized it's just teaching
00:01:49
people how to use chat gbt to build a
00:01:51
website or on this strategy channel here
00:01:53
I made a video called how to find Killer
00:01:55
music for YouTube videos three simple
00:01:57
steps so the point of this video is to
00:01:59
help other YouTubers find music uh for
00:02:01
their videos it's very very specific and
00:02:03
it solves a very specific problem so as
00:02:05
you can see these two types of videos
00:02:07
are entirely entirely different but
00:02:09
here's what's even more important to
00:02:10
understand because they're different
00:02:12
types of videos the business model
00:02:14
behind them and the goals Behind these
00:02:15
videos is also entirely different so
00:02:18
with entertainment videos the goal is to
00:02:20
get as many eyeballs as possible and
00:02:22
keep people glued to the screen whereas
00:02:24
on education-based videos the focus is
00:02:26
on providing value and answering
00:02:27
specific questions or solving problems
00:02:30
the reason this is so important to
00:02:32
understand the difference is because the
00:02:34
way in which these types of channels
00:02:35
make money is through things like Google
00:02:37
AdSense and brand deals because Google
00:02:39
AdSense you rely on views to get money
00:02:41
and same with brand deals Brands want
00:02:43
lots of views and that's when they're
00:02:44
going to pay you but with
00:02:45
education-based channels the metric to
00:02:48
make money is very very different most
00:02:50
of the time these channels are small
00:02:52
businesses they're online education
00:02:53
businesses and they're leveraging
00:02:55
YouTube to get more leads for their
00:02:56
business therefore the way in which you
00:02:58
monetize these channels is through doing
00:03:00
things like sending people to your
00:03:01
courses or your coaching or your agency
00:03:03
whatever it is that's how these types of
00:03:05
videos make money now if we follow this
00:03:07
logic if both types of videos have
00:03:09
different goals this one is to get views
00:03:11
and this one is not to get views but
00:03:12
it's to get sales then it means the
00:03:14
actual types of videos you make have to
00:03:16
follow different structures and
00:03:18
different Frameworks and the rules for
00:03:19
them both are completely different but
00:03:21
here's the problem with 99% of YouTube
00:03:23
advice it focuses on one thing which is
00:03:26
entertainment YouTube channels most
00:03:28
YouTube advice out out there will teach
00:03:30
you how to get as many views as possible
00:03:32
they'll teach you how to go viral how to
00:03:34
have viral titles how to get as many
00:03:35
subscribers as fast as possible when
00:03:38
these are not the metrics that matter
00:03:39
for Education based channels because
00:03:41
education based channels you're not
00:03:43
focusing on views you don't give a damn
00:03:44
if you get a million views what you
00:03:46
really want is sales on the back end and
00:03:48
if you get a video that has a th000 a
00:03:50
th000 views but you make 25k from sales
00:03:53
you would much rather that than a video
00:03:54
that gets a million views but no sales
00:03:57
because you're just going viral but yet
00:03:58
most YouTube advice it doesn't focus on
00:04:00
these types of channels it will teach
00:04:02
you how to become the next Mr Beast how
00:04:04
to go viral it will teach you all of
00:04:06
those different types of things but
00:04:07
that's not what most people want who are
00:04:09
trying to learn YouTube so this is just
00:04:11
a good example of the kind of stuff
00:04:13
that's out there it's like how to get so
00:04:14
good at YouTube you can't stop going
00:04:16
viral five ways to come up with viral
00:04:17
video ideas seven hacks to go viral and
00:04:20
I'm including myself in this because
00:04:21
I've made videos on this exact topic and
00:04:23
I've been part of this problem how to
00:04:24
get 10,000 subscribers fast I'm not
00:04:26
trying to call people out here because
00:04:28
these videos here I've deliberately
00:04:29
chosen them because they're excellent
00:04:31
excellent videos if you want to become
00:04:33
the next Mr Beast but this is the big
00:04:35
misconception most people don't want to
00:04:37
become the next Mr Beast they just want
00:04:38
to leverage YouTube to get more leads
00:04:40
for their business and so this kind of
00:04:42
stuff it makes perfect sense if you are
00:04:44
an entertainment Channel if you do want
00:04:45
to become the next M Ryan Tran then
00:04:47
awesome these videos are perfect because
00:04:49
they'll show you how to get viral videos
00:04:51
how to do viral titles and make money
00:04:52
from AdSense because that is their
00:04:54
business model but they terrible advice
00:04:56
for Education based channels now don't
00:04:58
get me wrong there are definitely
00:04:59
Crossovers and having a a good like
00:05:01
thumbnail is obviously really important
00:05:03
for an education based Channel as well
00:05:05
but generally speaking the rules for
00:05:07
Education channels are very very
00:05:09
different than the ones for
00:05:10
entertainment channels yet most YouTube
00:05:12
advice focuses on entertainment not on
00:05:15
education so I want to ask you this
00:05:17
question are you trying to become the
00:05:18
next Mr Beast do you want to make viral
00:05:20
videos or education-based videos are you
00:05:22
trying to make money through getting
00:05:23
views or are you trying to make money
00:05:25
through getting sales on your back-end
00:05:26
business well my guess is you're
00:05:28
probably in the Ed education Niche I've
00:05:30
now taught hundreds of people how to
00:05:32
become YouTubers and the one thing that
00:05:34
almost every single person tells me is
00:05:37
hey I'm a business owner I'm an
00:05:38
entrepreneur I'm an expert and I just
00:05:39
want to leverage YouTube to get more
00:05:40
leads to build Authority and grow my
00:05:42
personal brand within my Niche but I
00:05:44
don't really want to become the next Mr
00:05:46
Beast I don't want to go viral but I
00:05:47
always think that be going viral is the
00:05:49
answer and the reason most most business
00:05:51
owners think that views is the answer is
00:05:53
because 99.9% of YouTube advice out
00:05:56
there just focuses on how to go viral
00:05:58
and how to get views when reality if
00:06:00
you're a business owner that is not what
00:06:02
you want in fact I would take this one
00:06:03
step further I would say that if you
00:06:05
start making lots of viral videos on
00:06:07
your channel and they actually work is
00:06:09
going to hurt your business it's going
00:06:11
to do more harm than good here's why
00:06:13
this is why viral videos might actually
00:06:15
damage your channel and I'm going to
00:06:16
back it up with some proof when I've
00:06:17
actually damaged my own channel making
00:06:19
viral videos as well so let's just say
00:06:21
that this is your YouTube channel here
00:06:23
and you basically make a really viral
00:06:24
video and you attract this massive
00:06:26
audience to your channel because it's a
00:06:29
viral video is going to be really really
00:06:31
Broad and it's just going to be
00:06:32
targeting pretty much anyone you know
00:06:34
load of them are going to be kids and
00:06:35
teenagers and these people are not going
00:06:37
to buy your $5,000 consultancy package
00:06:39
because they're just looking at you for
00:06:41
more entertainment that is the whole
00:06:43
thing of a viral video most of the time
00:06:44
viral videos are just entertaining
00:06:46
videos that people watch and then they
00:06:47
click off they're not there to learn
00:06:49
something and they're not there to solve
00:06:50
a problem rather they're just there for
00:06:52
a bit of entertainment which is why
00:06:53
these videos can go so viral because
00:06:55
they appeal to so many people there
00:06:57
might only be a couple of people who
00:06:59
actually watch video and want to buy
00:07:00
from you and sure these people might
00:07:02
watch your content and they might buy
00:07:03
from you but the problem is when you
00:07:05
make another video in the future it
00:07:07
confuses the algorithm because the
00:07:09
algorithm doesn't know if your target
00:07:10
audience is these people here or if it's
00:07:13
the big viral group of people over here
00:07:15
so when you make a new video instead of
00:07:17
just showing to the people who actually
00:07:18
want to buy from you it shows it to all
00:07:20
of these other people as well and the
00:07:22
problem is if these people don't like
00:07:23
your new video they click off and it
00:07:25
never gets seen by your actual target
00:07:28
audience and as I'll explain later on in
00:07:29
this video your goal as a business owner
00:07:32
on YouTube should be to Target people
00:07:34
who are actually interested in buying
00:07:36
your products and services so a really
00:07:38
basic example is this channel here my
00:07:40
target audien is business owners
00:07:41
entrepreneurs and experts who want to
00:07:43
leverage YouTube to get more leads for
00:07:44
their business if I start making videos
00:07:46
and they start getting 500,000 views I'm
00:07:48
doing something wrong because I'm
00:07:49
tapping into a market who don't give a
00:07:51
damn about my products and services and
00:07:53
therefore they will never want to work
00:07:55
with me so I don't want to be getting
00:07:57
500,000 views if I'm getting 1,000 views
00:07:59
but they're super super targeted that
00:08:01
for me is a win over you know half a
00:08:03
million views from random people who are
00:08:05
never going to work for me and just to
00:08:07
emphasize this point even more the
00:08:08
problem with viral content on education
00:08:10
channels is one it confuses the
00:08:11
algorithm as I just told you earlier so
00:08:13
YouTube recommends your videos to the
00:08:14
wrong people people who don't care about
00:08:16
your offer so it's just a waste of
00:08:18
energy and a waste of time and you're
00:08:19
building an audience who doesn't care
00:08:20
about you if you're a business owner why
00:08:22
why would you want to do that why would
00:08:24
you want loads of people following you
00:08:25
who were never going to work for you or
00:08:26
buy from you and then the other thing is
00:08:28
it dilutes your Authority because get
00:08:29
seen as a viral Creator not as an expert
00:08:32
in your Niche and my question to you is
00:08:34
would you rather have 1 million people
00:08:35
casually watching your videos and taking
00:08:37
no action or thousand people who are
00:08:39
actually interested in working with you
00:08:41
they're willing willing to spend $5
00:08:42
$10,000 on your consultancy package
00:08:45
because they actually like you and
00:08:46
they're really ready to buy and they've
00:08:47
been super targeted by your videos I
00:08:50
think if you're a business owner the
00:08:51
answer is pretty obvious and look I've
00:08:52
actually learned this the hard way that
00:08:54
more views does not equal more leads for
00:08:55
your business and just to give you the
00:08:57
most Rock Solid example I can on my my
00:08:59
magic Channel that's got 1.3 million
00:09:01
subscribers I made the huge mistake of
00:09:04
of trying to just go viral viral viral
00:09:06
get subscribers get views and I actually
00:09:08
ended up making this YouTube short here
00:09:10
so this short has 60 million views as
00:09:13
you can see so 60 million views and this
00:09:15
one 42 second video got me
00:09:18
127,000 subscribers so that's a silver
00:09:21
play button with one video and most of
00:09:24
the time people go oh my God you've made
00:09:25
it Oscar like make more of these kind of
00:09:27
videos but this video ended up damaging
00:09:29
my business because 99.99% of people who
00:09:33
watched this video didn't actually care
00:09:35
about magic they were just way more into
00:09:36
the whole entertainment side of things
00:09:38
and they were just interested in seeing
00:09:39
a trick which is what this um short
00:09:41
talked about and therefore when I posted
00:09:43
future content on my channel my average
00:09:45
views actually went down because so many
00:09:47
people subscribed to me but they weren't
00:09:49
interested in my real videos which made
00:09:51
the sales of my business does that start
00:09:53
to make sense and in fact you might be
00:09:55
wondering ah but 60 million views you
00:09:57
must have you know got some sales from
00:09:58
that have a guess how many sales 60
00:10:01
million views and 127,000 subscribers
00:10:04
got me from one video have a guess how
00:10:05
many sales do you think this got zero it
00:10:09
literally got 60 million views and zero
00:10:11
sales because the audience was so broad
00:10:14
so wide they had no interest in like
00:10:16
working with me or anything like that
00:10:17
the views that I actually got weren't
00:10:19
targeted and it wasn't the right
00:10:20
audience so I hope you can start to see
00:10:21
now that viral-based videos are not the
00:10:23
answer if you're an education-based
00:10:25
YouTube channel now if you are trying to
00:10:27
become the next Mr Beast then obviously
00:10:28
everything I'm saying doesn't apply to
00:10:29
you and you know keep making the viral
00:10:31
videos because that's what you're trying
00:10:32
to do but if you're a business owner
00:10:34
trying to do YouTube you should do stuff
00:10:36
like this so this is a video I made 10
00:10:37
months ago it's got 8,000 views and it
00:10:39
did $112,000 in core sales and coaching
00:10:42
the reason for this was the video was
00:10:43
really Niche it was targeted to a very
00:10:45
specific person and it was obviously
00:10:46
still a good video and I still optimized
00:10:48
it for views but optimized it for views
00:10:50
for a very specific type of person who's
00:10:52
willing to work with me so if you just
00:10:54
compare the two videos one got 60
00:10:56
million views and no sales the second
00:10:58
one got 8,000 views and $112,000 worth
00:11:00
of sales which one would you rather do
00:11:02
so this kind of really brings me back to
00:11:04
the big problem with most YouTube advice
00:11:06
out there which it's not that the
00:11:07
YouTube device is wrong it's just that
00:11:09
people watching the videos don't
00:11:10
understand that that YouTube advice
00:11:12
isn't necessarily for them obviously
00:11:14
again if you're trying to become next Mr
00:11:15
Beast that YouTube advice is perfect but
00:11:17
if you're trying to like just leverage
00:11:19
YouTube to build a business then
00:11:21
channels teaching you how to go viral on
00:11:22
YouTube and stuff probably isn't the
00:11:24
best thing for you now I do want to have
00:11:26
a little caveat here without getting too
00:11:27
detailed growth based videos that are
00:11:30
not viral but they are designed to build
00:11:31
an audience I still think they're really
00:11:33
really important and when it comes to
00:11:35
doing your content strategy it's
00:11:36
definitely worth having some videos
00:11:38
where their purpose is to grow your
00:11:39
channel and not generate sales and then
00:11:41
other videos that are slightly more lead
00:11:43
based that are designed to deepen your
00:11:44
connection with your current audience
00:11:46
and you know pull them down your funnel
00:11:47
and get sales that way so again I'm not
00:11:49
against videos that get views to grow
00:11:51
your audience but just going viral for
00:11:53
the sake of viral to attract the widest
00:11:55
audience possible can actually kill your
00:11:57
business and I'm actually the perfect
00:11:58
example of that where on my magic
00:11:59
channel that viral video that I made
00:12:01
really really damaged my average views
00:12:03
and the income from my business so I've
00:12:05
done both parts myself I've done the
00:12:07
viral route and I've done the business
00:12:08
route and I can tell you categorically
00:12:10
that if you're a business owner going
00:12:11
viral isn't the answer and you still
00:12:13
want to optimize R views but you want to
00:12:15
optimize for the right kind of views so
00:12:17
the real question is not how do I get
00:12:19
more views it's how do I get more of the
00:12:22
right kind of views from people who
00:12:24
actually want to work with me and buy
00:12:25
from me because if you get the right
00:12:27
kind of views even just a few 100 of
00:12:29
those views can literally change your
00:12:31
business overnight a really good example
00:12:33
of this is Wilson he's someone who
00:12:34
joined my coaching program recently and
00:12:36
his first ever video just got 3,000
00:12:38
views but he generated four leads from
00:12:40
this and two of them became clients in
00:12:42
the real estate Niche which is
00:12:43
completely awesome that's one video that
00:12:45
he made that's got 3,000 views and it's
00:12:47
had these awesome results so this brings
00:12:48
me on to a quote that I really like
00:12:50
which is to get better answers you need
00:12:52
to ask better questions and most people
00:12:55
ask how do I get more views but if
00:12:57
you're running a business you think okay
00:12:59
what is my actual goal with this whole
00:13:01
YouTube channel thing my guess is it's
00:13:03
to get more leads and grow your business
00:13:04
Revenue so the question you should be
00:13:06
asking is how do I get more leads using
00:13:09
YouTube not how do I get more views
00:13:11
using YouTube and as soon as you start
00:13:12
to ask this question here your entire
00:13:14
YouTube world will change because you
00:13:16
realize that it's not about getting
00:13:18
views it's about getting the right kind
00:13:19
of views who are actually going to turn
00:13:21
into leads and that's an entirely
00:13:22
different strategy so how do we actually
00:13:24
do this well I'm just going to give you
00:13:25
a very high level game plan here I'm not
00:13:27
going to Deep dive into advanced YouTu
00:13:29
YouTube strategy for businesses but just
00:13:30
to give you the four basic steps the
00:13:33
first thing you need to do is understand
00:13:34
who is your dream client so who do you
00:13:36
actually want to attract to your YouTube
00:13:37
channel the kind of people you actually
00:13:38
want to start working with so you need
00:13:40
to really know who they are and really
00:13:42
know what their pains are their goals
00:13:43
are what have they tried in the past
00:13:45
what kind of transformation do they want
00:13:47
what kind of language do they speak when
00:13:49
they're looking for things on YouTube
00:13:50
and problems to solve you really need to
00:13:52
like know exactly who your ideal client
00:13:54
actually is the second thing you need to
00:13:56
do is then know exactly what your dream
00:13:57
client is searching for once you know
00:13:59
who they are you then need to figure out
00:14:01
what exactly they're searching for on
00:14:02
YouTube so most people don't know this
00:14:04
but YouTube is the second biggest search
00:14:05
engine in the world after Google and
00:14:07
obviously Google owns YouTube so
00:14:09
whenever you search into Google YouTube
00:14:11
just pops up anyway and your ideal
00:14:13
client the people that you want to work
00:14:14
with on your business right now they are
00:14:17
searching for things on YouTube and you
00:14:19
need to pop up when they start searching
00:14:21
for those different things so the first
00:14:22
thing you need to do is know exactly who
00:14:23
they are secondly you need to figure out
00:14:25
what they're searching for and you do
00:14:26
that through things like keyword
00:14:27
research again we're not going to go
00:14:28
into that now but that's the second step
00:14:30
the third step is then you create videos
00:14:32
around these topics and these videos
00:14:34
have a lot of intent behind them because
00:14:36
they're literally made to answer
00:14:37
questions that your ideal dream clients
00:14:39
are searching for so these videos are
00:14:42
not going to get millions of views
00:14:43
they're not going to go viral but
00:14:44
there're super super targeted to your
00:14:46
dream clients to your ideal viewers and
00:14:48
it's going to start to attract them to
00:14:50
your channel make you an authority in
00:14:52
your Niche and it's going to encourage
00:14:54
these people to start wanting to work
00:14:55
with you because they're watching your
00:14:56
videos and they trust you now you've
00:14:58
obviously got to make really good videos
00:15:00
here I'm not just saying you record
00:15:01
something in your webcam and put a good
00:15:02
title and it's fine you still need to
00:15:04
make really good videos you still want
00:15:05
to optimize for the most number of views
00:15:07
possible from the right kinds of people
00:15:09
you still do want good thumbnails good
00:15:11
titles good hooks good uh editing in
00:15:13
your videos you still need all those
00:15:15
different kind of things it's just it
00:15:16
doesn't have to be super sensationalized
00:15:18
and high retention and high energy as
00:15:20
you see in all these entertainment
00:15:22
YouTube videos so so views are still
00:15:24
important you still want to optimize the
00:15:25
views but you want to optimize for the
00:15:27
right kind of views and then fourthly
00:15:28
once you've made a really good video all
00:15:30
you need to do is connect your video to
00:15:32
your offer so let's just say this is
00:15:33
your YouTube video you just send people
00:15:35
to your lead Magnet or to your actual
00:15:36
product and you just connect the two and
00:15:38
that is how people are going to
00:15:39
transition from your YouTube channel to
00:15:41
your actual offer and all that fun stuff
00:15:43
so if there's one thing you need to
00:15:44
remember from this video if you're a
00:15:46
business owner Ultra preneur expert you
00:15:48
do not need millions of views you just
00:15:50
need the right views to really change
00:15:52
your business and really change your
00:15:53
life and if you want to learn how to do
00:15:55
this without making hundreds of videos
00:15:56
without having years of experience and
00:15:58
without going viral every single time
00:15:59
then please check out my coaching
00:16:01
program by clicking the first link in
00:16:02
the description which is YouTube credit
00:16:04
Pro essentially inside this coaching
00:16:05
program the first thing we do is go over
00:16:07
mindsets you're in the right mindset to
00:16:08
make an amazing YouTube channel for your
00:16:10
business then we really figure out your
00:16:11
Niche and your ideal viewer all of their
00:16:13
pain points pleasure points all that
00:16:14
stuff we just talked about then I'll
00:16:16
show you how to make a really nice
00:16:17
YouTube setup a bit like this so it's
00:16:19
really professional and your viewers see
00:16:21
you as an authority in your Niche right
00:16:22
from they GetGo then I show you how to
00:16:24
create amazing videos that reach your
00:16:26
target audience and get the right kind
00:16:27
of views not just viral views then
00:16:29
fourthly I show you how to monetize it
00:16:31
so I show you how to transition people
00:16:32
from your YouTube channel to your
00:16:34
backend offer and then sixth I explain
00:16:36
how to scale your YouTube channel as
00:16:37
well so that's like hiring video editors
00:16:39
and thumbnail designers and all that
00:16:40
kind of stuff so they just produce
00:16:41
videos for you on autopilot so you can
00:16:43
just focus on serving your actual
00:16:45
clients if any of that sounds
00:16:46
interesting hit the first link in the
00:16:47
description and check out YouTube creder
00:16:49
Pro
