Financial Freedom in 2025 (No Money Strategy)
Ringkasan
TLDRKen Mroy, a real estate advisor and successful investor, outlines his journey from a modest background to building a $2 billion real estate empire. He debunks the myth that starting in real estate requires capital, emphasizing the importance of education, understanding the market, and using strategic financing methods to leverage OPM (Other People's Money). Ken suggests that aspiring investors focus on properties that generate cash flow, rather than merely seeking capital gains. He shares insights into his first investments, lessons learned, and strategies for success, including the significance of thorough market analysis and proactive property management. Ultimately, Ken's approach advocates for consistent learning and practical application of real estate principles as pathways to financial freedom and long-term success.
Takeaways
- 💼 Start with education to understand real estate.
- 🏠 Focus on cash flow rather than capital gains.
- 🔍 Analyze the market before choosing properties.
- 🔑 Leverage OPM (Other People's Money) for investments.
- 📈 Seek long-term financial freedom through real estate.
- ⚠️ Watch for red flags like high tenant turnover.
- 💡 A growth mindset is essential for success.
- 📊 Understand that deals are driven by numbers.
- ✨ Every empire begins with a single investment.
- 📝 The right knowledge can open doors without initial funds.
Garis waktu
- 00:00:00 - 00:05:00
An overview of how to build a $2 billion real estate empire without needing initial funds, emphasizing that it's more about strategic planning and execution than capital. Ken discusses four essential steps in real estate investment, focusing on the right mindset and common myths in the industry.
- 00:05:00 - 00:10:00
Ken shares his personal journey starting from humble beginnings to developing significant real estate assets. He highlights his first investment experience and the lessons learned, including the importance of property management and recognizing cash flow opportunities.
- 00:10:00 - 00:15:00
Ken describes shifting from a scarcity mindset to understanding the mathematics of real estate investment. He emphasizes the necessity of educating oneself about deals and proper market analysis as the foundational steps for investing in real estate without initial capital.
- 00:15:00 - 00:20:00
The conversation emphasizes the importance of continuous education in the real estate space: finding the right markets and properties, understanding the numbers, and preparing for future financing options without needing money up front.
- 00:20:00 - 00:25:00
Ken elaborates on the appeal of specific types of properties, such as age-restricted communities, which tend to have lower turnover rates and thus result in more stable cash flow. He emphasizes the long-term strategic planning that goes into building a solid investment foundation.
- 00:25:00 - 00:30:37
Lastly, Ken discusses profitability in real estate, the misconceptions surrounding it, along with common pitfalls like floating debt. He insists on leveraging cash flow as a core focus, indicating that understanding financial structures, alongside investing prudently and patiently, is vital for lasting success.
Peta Pikiran
Video Tanya Jawab
Do you need money to start in real estate?
No, you can start without any money by focusing on education and finding deals.
What is the first step to building a real estate empire?
The first step is education about real estate and understanding how deals work.
What strategies did Ken Mroy use to build his empire?
Ken used strategies like leveraging other people's money and focusing on cash flow instead of capital gains.
What was Ken's first investment?
Ken started with a two-bedroom apartment that cash flowed and eventually learned to manage properties.
How does cash flow contribute to real estate investing?
Cash flow provides passive income, allowing investors to maintain financial stability without relying solely on capital gains.
What are red flags to watch for when investing in properties?
Look for high turnover rates, delinquent tenants, and discrepancies in rent prices.
What is OPM in real estate?
OPM stands for Other People's Money, which can be used as equity or debt to fund deals.
What role does education play in real estate investing?
Education is crucial to understanding the market, analyzing deals, and making informed investment decisions.
How important is market selection in real estate?
Market selection is critical; it often influences the potential success of your investment.
What type of mindset is necessary for real estate success?
A growth mindset, focusing on learning, adapting, and understanding cash flow dynamics.
Lihat lebih banyak ringkasan video
Should Moms Stay At Home? | Middle Ground
Write a CV for an English-Speaking Job - Tips to Write a Great Resume
wwcr jeko
Singapore PM's UNUSUAL Warning To Islamists; 'Won't Tolerate, Our Country...' | Singapore Election
पदवर्ग/शब्दवर्ग, SEE/Class 10/11/12 Nepali Byakaran | Padbarga, Sabdabarga (नेपाली व्याकरण)
What happens if an engineered virus escapes the lab?
- 00:00:00How does the average person with no
- 00:00:01funding, safety net, or connections
- 00:00:03build a $2 billion real estate empire?
- 00:00:06Believe it or not, you do not need money
- 00:00:08to get started. What? So, I was just
- 00:00:10trying to pay my way through college. I
- 00:00:12never would have expected it to get me
- 00:00:14here. That's amazing. So, you are Robbie
- 00:00:16Kiyosaki's real estate adviser. Watch as
- 00:00:19Ken reveals four essential steps to
- 00:00:21building a real estate empire. Once you
- 00:00:23have the blueprint, it's just a matter
- 00:00:25of following it. It's the same blueprint
- 00:00:26that I've used for closing over 10,000
- 00:00:28units. Wow. Uncover the biggest myth
- 00:00:31keeping entrepreneurs from a big win.
- 00:00:34Most people that buy real estate treat
- 00:00:35it like a stock. Buy low, sell high. Big
- 00:00:38mistake, really. And how to achieve
- 00:00:40financial freedom during the upcoming
- 00:00:42real estate wave. There's going to be a
- 00:00:44massive opportunity in this industry.
- 00:00:46I've never seen anything like it. But
- 00:00:48none of that matters if I don't have
- 00:00:49money. Sorry if I'm jumping the gun on
- 00:00:50you, but what's the next step? That's
- 00:00:52fair. But you don't need money at this
- 00:00:53point. I've come all the way to Arizona
- 00:00:55to discover how to start a profitable
- 00:00:57real estate business without spending a
- 00:00:59dime of my own.
- 00:01:02All right, Ken, before we dive into the
- 00:01:05backstory of your billiondoll real
- 00:01:07estate empire, tell us a little bit
- 00:01:09about yourself, what you do, where we
- 00:01:10are today, especially for those who
- 00:01:12don't know a little bit about you.
- 00:01:13Probably like a lot of people, I started
- 00:01:14with a two-bedroom, two bath that cash
- 00:01:16flowed, and that was my first
- 00:01:18investment. I used my own money. Then I
- 00:01:20ran out. So, what year was that, by the
- 00:01:21way? Gosh, that was 25 almost 30 years
- 00:01:24ago. So today, where are we? This is a
- 00:01:26property that we built in 2016, 202
- 00:01:29units and uh we leased it up in around
- 00:01:312019 and that's when we did our first
- 00:01:33cash out refi. So we built it for around
- 00:01:3530 million. Today it's worth in the
- 00:01:38mid-40s. 30 mil. That's a quite a large
- 00:01:41investment in a project. Did do you come
- 00:01:43from some kind of a wealthy background?
- 00:01:46Mama and papa wrote you a check? Of
- 00:01:48course not. So my mom was a hairdresser
- 00:01:50and my dad was in construction. I
- 00:01:51started in property management. So
- 00:01:53started right out of college. What made
- 00:01:55you think, you know what, I'm on the
- 00:01:56wrong side of the coin here. Yeah. So
- 00:01:58free rent.
- 00:02:00I mean, it sounds simple, but you know,
- 00:02:02I was getting I had student loans. I
- 00:02:04wrestled in college and one of my
- 00:02:06friends said, you know, would you like
- 00:02:08to manage this apartment building free
- 00:02:10rent? So I said, of course, I can do
- 00:02:12that. You know, I've never done it
- 00:02:13before. So that was kind of me cutting
- 00:02:16my teeth on property management. And
- 00:02:17then the owner of that building one day
- 00:02:19showed up after I had filled it up and
- 00:02:22cleaned it up and done all the things
- 00:02:24that I would have done because I grew up
- 00:02:25in construction too. And he's like,
- 00:02:27"Man, the place looks great and it's
- 00:02:29cash flowing and it's full." And that's
- 00:02:31when I realized I was on the wrong side
- 00:02:32of the desk. I said, "Oh, how do I learn
- 00:02:35what you know?" And that's when I
- 00:02:37started to learn that a lot of people
- 00:02:39buy really good assets like that. They
- 00:02:42look for really good management and um
- 00:02:44once they get that, they don't sell them
- 00:02:46because they just cash flow over and
- 00:02:49over and over. And so that's when I
- 00:02:50decided to get my real estate license
- 00:02:51and kind of dig in. What's the ratio of
- 00:02:54uh units here at the complex? Yeah, we
- 00:02:56have one, twos, and three bedrooms. And
- 00:02:58typically the bulk of what you have are
- 00:03:00two bedrooms cuz that's the most popular
- 00:03:02for the threes kind of work for families
- 00:03:04and the ones kind of work for people who
- 00:03:06are a little bit more on a budget.
- 00:03:07Gotcha. Can we go check one out? Yeah,
- 00:03:09let's go check it out. Awesome. I'll
- 00:03:10follow you out.
- 00:03:13All right. Yeah. So, this is a
- 00:03:14two-bedroom, two bath. Oh, wow. It's uh
- 00:03:17almost 1,100 ft² and it rents for
- 00:03:19about$,750. Gotcha. Yeah. This is neat.
- 00:03:21I mean, I can see why people want to
- 00:03:23live here, right? You've got the
- 00:03:24incredible pool, you've got the gym,
- 00:03:26kind of everything you'd need for a good
- 00:03:27lifestyle. Barbecues, we have a pet
- 00:03:29park. We have all kinds of stuff set up
- 00:03:31for people. What's the passive income
- 00:03:33look like for a property like this in
- 00:03:34Phoenix? So, we've already refinanced
- 00:03:36this once and we pulled equity out
- 00:03:38already, but right now we got about 20
- 00:03:41million in equity in this property if we
- 00:03:42sold it, but it kicks out somewhere
- 00:03:45around 35 to 40,000 a month in cash
- 00:03:48flow. Cash flow after all expenses.
- 00:03:50Yeah. So, that would be income minus
- 00:03:52expenses. Expenses would be insurance,
- 00:03:56property taxes, labor. Oh, yeah.
- 00:03:58Everything. And then and debt service
- 00:04:00too. And then capex or capital
- 00:04:01expenditures. So, that would be another
- 00:04:02thing. So roughly, call it 350 to 450
- 00:04:06depending on the year of cash flow. Walk
- 00:04:09us through your first deal. Anything
- 00:04:11that stands out? Anything that we can
- 00:04:12learn from? I think a lot of us can
- 00:04:14think that the first deal is the hardest
- 00:04:15and it may be, right? Or it could be the
- 00:04:17opposite. What was it like for you? What
- 00:04:19are some lessons from that? There was a
- 00:04:21condominium converter out of Canada that
- 00:04:23came down and bought 136 unit property
- 00:04:26and I bought a two-bedroom, two bath.
- 00:04:29came to me because they wanted me to
- 00:04:30help them kind of take care of it from a
- 00:04:32management standpoint, but I also knew
- 00:04:34what the rents were because I'm in the
- 00:04:36property management business at the
- 00:04:37time. And they offered me one of the
- 00:04:40two-bedroom, two baths at the time for
- 00:04:42$116,000. That's going way back. So, it
- 00:04:44cash flowed, I think, between $100 and
- 00:04:47$200 a month. That was it. Not bad. But
- 00:04:49I only put like 30 grand down. So, it
- 00:04:52was maybe a seven or eight% cash on
- 00:04:54cash. So, it made sense as long as I
- 00:04:56kept it full. So that was my very first
- 00:04:58deal. I did that a couple times and then
- 00:05:01I ran out of cash as you do. What was
- 00:05:04the biggest learning curve when you were
- 00:05:06first starting out? What did you figure
- 00:05:07out that you need to learn pretty quick
- 00:05:09and Well, I think everybody has a bias,
- 00:05:11right, on how they grow up and what they
- 00:05:14learn from their parents or friends and
- 00:05:16family. For me, it was scarcity mindset.
- 00:05:19You know, my parents grew up super poor.
- 00:05:21When they said we can't afford it, they
- 00:05:23meant it. I grew up shopping at the
- 00:05:26thrift stores for clothes for school and
- 00:05:29those kinds of things. And so to go from
- 00:05:31that to being able to understand how
- 00:05:34money works and then to buy real estate
- 00:05:36deals, it's a very different mindset.
- 00:05:38How do you translate it that into
- 00:05:40analyzing a deal early on? The very
- 00:05:42first thing is just do I belong in this
- 00:05:45room? You they're a lot smarter around
- 00:05:47money. I didn't grow up around money.
- 00:05:49You know, the same kind of things I
- 00:05:50think a lot of people have. You really
- 00:05:52have to rewire your brain and then you
- 00:05:55realize it's just math. Then it just
- 00:05:57becomes easier. I think once you start
- 00:05:59to underwrite a lot of deals, you start
- 00:06:01to look at a lot of deals, you start to
- 00:06:02see a lot of deals and you have
- 00:06:04thousands of conversations, you start to
- 00:06:06realize that there are a lot of things
- 00:06:08that start to be kind of consistent from
- 00:06:11project to project to project. But the
- 00:06:13end of the day, if the math doesn't
- 00:06:15work, the deal should not. All right,
- 00:06:17let's say I want to get into real
- 00:06:19estate. I don't have any money. That's
- 00:06:21the big dilemma, right, guys? Give us
- 00:06:23the step-by-step blueprint for getting
- 00:06:25started. You have to understand what a
- 00:06:26deal is. So, that might require a book.
- 00:06:29It might require a lot of YouTube
- 00:06:30videos. It might require a lot of study.
- 00:06:33So, the thing is is you won't even know
- 00:06:35what you're looking at if you get it.
- 00:06:37So, the first thing is education. You
- 00:06:39know, read, consume everything you can,
- 00:06:41and at least understand kind of the
- 00:06:43numbers, the vernacular, and what it is.
- 00:06:46That's number one because deals start in
- 00:06:48the mind and they start with what you
- 00:06:50see. What about step two, step three? So
- 00:06:53step two of course is then whatever that
- 00:06:55is, let's say it's um Airbnb. Mhm. Then
- 00:06:58the next thing you want to do is find
- 00:07:00what are the best markets where Airbnbs
- 00:07:03are the highest occupied. So market is
- 00:07:06way more important than property. That's
- 00:07:08the second thing. But none of that
- 00:07:09matters if I don't have money. Sorry if
- 00:07:11I'm jumping the gun on you, but what's
- 00:07:12the next step? That's fair. But you
- 00:07:13don't need money at this point because
- 00:07:15that's the mistake. People think I need
- 00:07:17money before I start. This is just
- 00:07:19education at this point. You do not need
- 00:07:21money cuz you don't know what you're
- 00:07:22going to buy. So then the third thing is
- 00:07:24to identify the property. Okay, I found
- 00:07:27this 5-bedroom house. It would be a
- 00:07:29great Airbnb and in an area that doesn't
- 00:07:32have any. Now you actually have
- 00:07:34something that you can sneak your teeth
- 00:07:36into. It's 500 grand. It's going to be
- 00:07:3850 grand to furnish it. I need 550
- 00:07:41grand. Now you have something. You can
- 00:07:43actually go take a look what the rents
- 00:07:45are. You can go see what the expenses
- 00:07:47are. And now you can actually run the
- 00:07:49numbers. At this point, you don't need
- 00:07:51money. It's pure education. So until you
- 00:07:54actually physically have something in
- 00:07:56your hand that you can look at that
- 00:07:57actually has math behind it, you don't
- 00:07:59know. Now at that point, it's just a mix
- 00:08:02of debt and equity, right? So you can
- 00:08:05bring an investor on and say, "This is a
- 00:08:07market that's highly underserved. I have
- 00:08:09a deal that I'm about ready to put into
- 00:08:11escrow. You don't even have to have it
- 00:08:13in escrow, but you could. My goal is to
- 00:08:15put 50 grand in furniture in here. I've
- 00:08:17already found somebody to do that. And I
- 00:08:19think that it's going to produce about
- 00:08:2115 to $20,000 gross a month. That's the
- 00:08:24deal. Mhm. So, you go out and find it.
- 00:08:27And what you do is you get the investor
- 00:08:29the largest percentage. You go get debt
- 00:08:32and then you get what's called carried
- 00:08:34interest. So, you haven't done a thing.
- 00:08:36It's just 100% research at this point.
- 00:08:39So, there's so many ways to do this and
- 00:08:42it's all in the deal. So, that's why you
- 00:08:44always are looking for deals at all
- 00:08:45times. I look at hundreds of deals a
- 00:08:47month and I probably really seriously
- 00:08:50only look at less than five or six out
- 00:08:52of those hundreds. Just delete, delete,
- 00:08:54delete, delete. And then, oh, this one
- 00:08:56looks interesting. And then you make
- 00:08:57calls. Does this work? What's the what
- 00:09:00what are the rents? What are the
- 00:09:02expenses? What's the interest rate?
- 00:09:04What's the cost of money? And then
- 00:09:06again, it just boils down to math. It
- 00:09:08either cash flows or it doesn't. All
- 00:09:10right, so this is your market rate
- 00:09:11asset. You've also got age restriction
- 00:09:13properties. Can we go check one out?
- 00:09:14Which one is it? It's Fountain of Sun
- 00:09:16City. You guys are going to love this
- 00:09:17property. You have to be 55 or older to
- 00:09:19move in. How long have you had it? I've
- 00:09:21owned it almost 20 years. Nice. Let's go
- 00:09:22check it out.
- 00:09:27All right. Welcome to the 55 plus age
- 00:09:30restricted property. Right. I was in Sun
- 00:09:32City. What made you get in to this asset
- 00:09:34class as opposed to market rate which is
- 00:09:36open right to everybody? How is it
- 00:09:37different as far as management? This
- 00:09:39property it's 182 units last year had 42
- 00:09:43people move out. That's all. So what's
- 00:09:47normal is around 60 to 70% turnover.
- 00:09:50Then all the costs go down. Wow. You
- 00:09:53know, think about the maintenance guys.
- 00:09:55The wear and tear on the whole property
- 00:09:57goes down as a result of low turnover.
- 00:09:59Did you know that going in? Is that was
- 00:10:01No, I knew that seniors didn't move.
- 00:10:04They're not like moving for jobs or
- 00:10:05anything. They're coming for community,
- 00:10:07but we have a full-time director of
- 00:10:10activities and we have a van that
- 00:10:12actually shuttles them around. Okay.
- 00:10:14We're not assisted care. That sounds
- 00:10:16like adult care if you active living.
- 00:10:18That's pretty cool. Every real estate
- 00:10:20empire starts with a single investment,
- 00:10:22then another, then another, until you
- 00:10:24end up with a $2 billion portfolio like
- 00:10:27Ken Mroy. But without the right
- 00:10:29investments in place, your business gets
- 00:10:32shaky
- 00:10:34fast. That's where Netswuite by Oracle
- 00:10:36comes in. It's the number one cloud
- 00:10:38financial system trusted by over 40,000
- 00:10:41businesses. Instead of juggling
- 00:10:43spreadsheets, their all-in-one financial
- 00:10:45system tracks everything for your
- 00:10:46business from cash flow to inventory,
- 00:10:49all in real time, so you can make
- 00:10:51decisions with confidence, not chance.
- 00:10:53Because scaling a business is hard
- 00:10:54enough, you shouldn't have to add or
- 00:10:56pull out a block while blindfolded.
- 00:10:57That's why if I had to start and grow a
- 00:10:59business from scratch, Netswuite is what
- 00:11:01I'd use to get the insights I needed. So
- 00:11:04don't gamble with Fragile Systems. Go
- 00:11:06with the tool that gives you the best
- 00:11:07opportunity to grow. And speaking of
- 00:11:09opportunity, you can learn more and
- 00:11:11download their CFO's guides to AI and
- 00:11:13machine learning at
- 00:11:15netswuite.com/upflip. The guide is free
- 00:11:17to you at
- 00:11:19netswuite.com/upflip.
- 00:11:20netswuite.com/upflip.
- 00:11:22All right, guys. Blitz time with Ken.
- 00:11:24Ken, you ready? Yeah. Let's get through
- 00:11:26this top book. every real estate
- 00:11:27investor should read. Oh, ABCs of Real
- 00:11:29Estate Investing. My book. Come on. It's
- 00:11:3120 years. Perfect. Great book. There you
- 00:11:33go. Favorite city to invest in real
- 00:11:35estate right now. So, I like Dallas. I
- 00:11:38like uh great North Dallas. Okay. One
- 00:11:41trade every successful investor should
- 00:11:43have. Sales skills. That's important. Is
- 00:11:46now a buyer market or a sellers market?
- 00:11:48I know this is market specific, so pick
- 00:11:50maybe a country. I think it's a buyer
- 00:11:53market overall. Yep. Okay. What's the
- 00:11:56most unusual place you've closed a deal?
- 00:11:59In a car driving down the freeway.
- 00:12:02If you could instantly master By the
- 00:12:04way, we're not Oh, that's true. He's
- 00:12:06He's so used to his podcasting speaking
- 00:12:08in his mind. If you could instantly
- 00:12:10master one new skill, not real estate
- 00:12:12related, what would it be? Intuition.
- 00:12:15Intuition. Couple more. How do I find
- 00:12:17genuine mentors and people to work with?
- 00:12:20Conferences. Anybody that's doing
- 00:12:22personal development? my experience has
- 00:12:24been. Just go walk up to them and ask
- 00:12:26them what they do and and ask them if
- 00:12:27you can have some of their time. That's
- 00:12:29what I've done my whole life. That's
- 00:12:30awesome. Last one. Uh, what's the best
- 00:12:32way to use your first property to
- 00:12:34leverage future real estate purchases?
- 00:12:36Well, that's a great collateral, right?
- 00:12:38So, that's what the bank wants and so
- 00:12:40it's easy to put a line of credit on it
- 00:12:42and then pull that money out. Awesome.
- 00:12:44That's it. So, Ken, when you look at new
- 00:12:46opportunities, when you're evaluating
- 00:12:48properties, what things are you looking
- 00:12:50for and any red flags? It's probably the
- 00:12:52opposite of what most people do. Like
- 00:12:54I'm looking for very delinquent people.
- 00:12:57I'm looking for a lot of turnover. When
- 00:12:59people move out a lot, typically you
- 00:13:01have cash flow that goes like this or
- 00:13:04revenue that goes like this. I'm looking
- 00:13:06for big disparity between rents. So
- 00:13:08let's say a two-bedroom would be 1,700
- 00:13:11and then you might have another one
- 00:13:12that's 1,200. So you start to look at
- 00:13:15what's called loss to lease inside of
- 00:13:17the rent roll. And then obviously you
- 00:13:19look at late fees. So late fees
- 00:13:21traditionally are income, but it also is
- 00:13:25an indicator that you actually have a
- 00:13:27tenant profile in there that you might
- 00:13:29not want. So all the red flags
- 00:13:31technically become the opportunity point
- 00:13:34in a way, right? And they're all sitting
- 00:13:36there in the financial statement. From
- 00:13:38one property to 10,000 doors, you guys
- 00:13:4110,000 doors is a serious number. Give
- 00:13:43us a sense of how quickly you scaled and
- 00:13:45any important milestones in that
- 00:13:47journey. Well, not quick at all. So,
- 00:13:49first of all, yeah, it's so overnight 20
- 00:13:51years success, right? Yeah. So, the
- 00:13:53obviously the first five years was all
- 00:13:55single families and, you know,
- 00:13:56multi-unit stuff, right? And then you
- 00:13:58start to get the bigger deals. So, the
- 00:14:00first milestone was a,000 units. That
- 00:14:02was my first in my head milestone. Then
- 00:14:05the next milestone, believe it or not,
- 00:14:06was 4,000. Now, why 4,000? I don't know.
- 00:14:09One to four. Yeah. But that was kind of
- 00:14:11my stretch goal. And then after that, it
- 00:14:13was 10,000. And we actually hit 10,000
- 00:14:16quite a while ago. So probably in that
- 00:14:18first 15 years we hit 10,000. Mhm. Which
- 00:14:21was slow, methodical and strategic. Then
- 00:14:26we went up to a little bit higher and
- 00:14:29then we kind of came back. We started
- 00:14:30exiting some of the older projects and
- 00:14:33recycling that money into newer more of
- 00:14:36the class A high-end projects. Do you
- 00:14:38think coming from a humble background,
- 00:14:41Ken, was a disadvantage or an advantage?
- 00:14:44What do you say to that? Massive
- 00:14:45advantage. I know what it's like not to
- 00:14:47have. Yeah. So when you do, you have a
- 00:14:50different perspective. And you spoke
- 00:14:52about three different types of people.
- 00:14:53Can you elaborate on that a little bit?
- 00:14:55We call them the W2s, which are the
- 00:14:58folks that work for a paycheck, which is
- 00:15:00totally fine. Kind of the entre Yeah,
- 00:15:03the entrepreneur. And then I also call
- 00:15:05the last one, you know, lucky sperm or
- 00:15:08the a fluent. And I find that a lot of
- 00:15:11times, especially now I'm in those
- 00:15:12circles, they have the toughest time.
- 00:15:15So, in what way? Well, sounds ironic. I
- 00:15:18know. You know, it is. Have access to
- 00:15:21everything you possibly. You would think
- 00:15:22so. But, um, material things, I find
- 00:15:26that if you try to put cars and jets and
- 00:15:29houses and all that stuff kind of in
- 00:15:30front of and that's who you are, then if
- 00:15:34that you don't have that stuff, then
- 00:15:36you're not very happy. What trends are
- 00:15:38you seeing that we should be watching
- 00:15:40carefully? Affordability, tiny home,
- 00:15:42immigration. The biggest one, which
- 00:15:44we're standing right in the middle of,
- 00:15:45is the aging baby boomers. Now, not all
- 00:15:47of them are renting, but they're all
- 00:15:49moving around. They're all retiring. And
- 00:15:51so, that's a huge one. And what I found
- 00:15:55is that there's a lot of people that are
- 00:15:57buying RVs, even older ones, because of
- 00:15:59affordability. And of course, the tiny
- 00:16:01home communities. So, those are really
- 00:16:03starting to be popular because people
- 00:16:06don't want to adjust their lifestyle too
- 00:16:07much. And the one thing they can
- 00:16:09massively adjust is their monthly
- 00:16:11payment, housing costs. Yeah. And so you
- 00:16:13start to look for these bubbles and
- 00:16:15they're everywhere. And so all you got
- 00:16:17to do is kind of keep your eye out like
- 00:16:19what do people want?
- 00:16:22So you are Robbie Kiyosaki's real estate
- 00:16:24advisor. Yes. Really exciting. I've been
- 00:16:26fan of it since I was a little kid.
- 00:16:27Reading reading that book, right? Rich
- 00:16:29Dad Poor Dad. How did that amazing
- 00:16:31partnership come about? And what are
- 00:16:33some of the biggest achievements
- 00:16:34together? When you start to raise money,
- 00:16:36you don't know always who everybody is
- 00:16:39until somebody tells you. Right. When
- 00:16:40Rich Dad Poor Dad had come out, I had
- 00:16:42never read it. Then I realized, oh, this
- 00:16:44is the guy who wrote a book. I better go
- 00:16:46grab it. So, I went to the bookstore,
- 00:16:48bought the book, read it before I met
- 00:16:49him the next day. Now I'm able to chat
- 00:16:52with him and talk to him about things in
- 00:16:53the book. One of which is your property
- 00:16:56manager is the most important person on
- 00:16:58your team, which was perfect cuz that's
- 00:17:00who I was. And so I we started talking
- 00:17:02about that and he said, "Why don't you
- 00:17:04come to one of my seminars?" And I said,
- 00:17:06"Well, what is that?" He said, "Well, I
- 00:17:07teach." I said, "Oh, okay." Okay. So, I
- 00:17:09went to a seminar, saw he had several
- 00:17:11hundred people in the room. He's
- 00:17:13teaching all these investing concepts
- 00:17:15and and and things and I enjoyed it and
- 00:17:18I went and spoke at that conference and
- 00:17:20we became friends. He they ended up
- 00:17:22investing in the deal that we had in
- 00:17:24Tucson slowly testing the waters. So,
- 00:17:27the biggest achievement was Robert
- 00:17:29pulled me aside. He said, "You got to
- 00:17:31tell people about what you do." I'm
- 00:17:32like, "Why would I do that?" He's like,
- 00:17:34"You should write a book." I'm like,
- 00:17:35"Why would I do that?" And so he forced
- 00:17:38me to write a book and I say that in a
- 00:17:40good way to go out and teach with him
- 00:17:42and speak with him and go all over the
- 00:17:43world now kind of teaching financial
- 00:17:45freedom. So I had been doing that for
- 00:17:47years and then when the pandemic hit I
- 00:17:50had all that knowledge. I had never
- 00:17:51really done much with it and so that's
- 00:17:53when I started doing the YouTube videos.
- 00:17:55Yeah, that's awesome. Ken Melroy built
- 00:17:57his billion dollar real estate empire
- 00:17:59brick by brick. So, if you guys are
- 00:18:00inspired to lay down your own
- 00:18:02foundation, the Upflip Academy can help
- 00:18:04get you there in 10 days, guaranteed. If
- 00:18:07you know what you're looking to start or
- 00:18:08still looking for that beautiful,
- 00:18:10wonderful business idea, hit that link
- 00:18:11in the description below to start your
- 00:18:13own business in the next 10 days,
- 00:18:15guaranteed. Well, let's go check out the
- 00:18:16leasing office and the other corner.
- 00:18:18Yeah. Meet the ladies running this
- 00:18:19place, right? Yeah. They're the they're
- 00:18:21the uh they're the ones that make it
- 00:18:22happen cuz they're doing an amazing job.
- 00:18:24They are. So, shout out to you place.
- 00:18:25Let's go.
- 00:18:28So, I've noticed so far we looked at
- 00:18:30residential properties. Is that the only
- 00:18:32asset class you invest in and why? I
- 00:18:34like the ability to immediately fix cash
- 00:18:38flow on residential. So, what I mean by
- 00:18:40that is if I have a bunch of people that
- 00:18:43move out of, let's say, a student
- 00:18:44property all at the same time, let's say
- 00:18:46at the end of school, I can get all
- 00:18:48those filled up really quickly, like in
- 00:18:50a in a 30-day period, even if it's at a
- 00:18:52discount rent or giving the resident
- 00:18:54some kind of concession or something
- 00:18:57like that. So, multifamily and
- 00:18:59residential primarily do extremely well
- 00:19:02based on the topline rent or occupancy.
- 00:19:06When you are in, let's say, a storage
- 00:19:08facility, you have to find that person
- 00:19:09that's looking to store stuff. If you're
- 00:19:11looking for an office building, you have
- 00:19:13to find a business owner, let's say,
- 00:19:15wants to move their office. Much harder
- 00:19:17tack where a property like this, we just
- 00:19:20have to have a market rate apartment
- 00:19:22building that people find affordable.
- 00:19:24Yeah. The housing need greater than far
- 00:19:26greater than the other asset classes.
- 00:19:28So, I like that a lot more than the
- 00:19:30others. What are some top niches for
- 00:19:32beginners in real estate specifically?
- 00:19:34What do you think? Well, I think what
- 00:19:36most people are looking for is something
- 00:19:37they can do with no money. So,
- 00:19:39wholesaling is obviously something
- 00:19:41that's really quite easy. That's finding
- 00:19:42somebody that wants to sell something
- 00:19:44and then selling it to a wholesaler. So,
- 00:19:46you're just basically a middleman taking
- 00:19:47a commission. So, I've seen that also
- 00:19:49done with Airbnb. So, let's say an
- 00:19:51Airbnb person could come rent one of
- 00:19:53these apartments from me for $1,200 and
- 00:19:56then they go stick it out on Airbnb and
- 00:19:58um they actually find somebody that
- 00:20:00rents it for 2,000 if you let them. If
- 00:20:02you let them. There's a lot of single
- 00:20:04owners that will do that. So if because
- 00:20:06they're fine, okay, do it do your thing,
- 00:20:08you know, rent it from me. I'm I'm good
- 00:20:09cuz I'm getting my rent, but then
- 00:20:11they're renting at more like a hotel and
- 00:20:13then you get all that money in between.
- 00:20:16Now, it really doesn't really work in an
- 00:20:18apartment building like this, but it
- 00:20:19definitely could work in a duplex or a
- 00:20:21single family house or something like
- 00:20:23that where you can f come in and get a
- 00:20:25low rent and then create a whole another
- 00:20:27business on top of that. Another one
- 00:20:29that I really like is you can get land
- 00:20:31ready for the next person. So you can do
- 00:20:34you can tie up a piece of land and just
- 00:20:35getting it ready to build on. Maybe
- 00:20:37whatever clearing it, grading it. You
- 00:20:40don't even actually do that. It's mostly
- 00:20:41approvals at the city or the county
- 00:20:43paperwork stuff. Paperwork stuff. So in
- 00:20:45other words, a vacant piece of land is
- 00:20:47worth, let's say, 100 grand. But a
- 00:20:50vacant piece of land that's approved to
- 00:20:52build two houses on it is worth a lot
- 00:20:54more.
- 00:20:55And so what you do is you take the land
- 00:20:58and you get all that work done which
- 00:20:59could take 3 months, could take a year.
- 00:21:01It's just slowly chipping away and then
- 00:21:03what you do is you bring it to a custom
- 00:21:05home builder or an investor and say this
- 00:21:07is a fully approved building site for
- 00:21:09you and then you mark it up. The
- 00:21:11beautiful thing about that is you if you
- 00:21:12have a good land use consultant partner
- 00:21:14correct lock in a deal with 6 months
- 00:21:17take it to your land use consultant. He
- 00:21:19does all the work. Correct. And then
- 00:21:20together you get your payback. So, like
- 00:21:23if we're going to build an apartment
- 00:21:24building, our risk is all that land
- 00:21:27carry and them not approving the
- 00:21:29apartments. Yes. So, if we can get
- 00:21:31somebody that delivers that to us, they
- 00:21:33get paid for the difference between what
- 00:21:36they tied the land up and uh what we
- 00:21:38sell it for. Wow. All right. Well, I'm
- 00:21:39excited to see your office because
- 00:21:41that's where is basically the hub of
- 00:21:43reparation, right? Yes, it is. So, can
- 00:21:44you take us there? We'll follow you.
- 00:21:46100%. I'd be happy to.
- 00:21:49All right. Here's your main office,
- 00:21:51right? Other investors focus a lot on
- 00:21:54capital gains, speculation, you know,
- 00:21:56timing the market, which is challenging
- 00:21:58to do sometimes, but here at MC, you
- 00:22:00specifically focus on cash flow. So,
- 00:22:02let's talk about why you think that's
- 00:22:03the best strategy. Well, I think first
- 00:22:05of all, when you're younger, I get it.
- 00:22:07Like, you know, when you buy something
- 00:22:09and it goes up in price, you want that
- 00:22:11money, especially when you're broke. So,
- 00:22:12I would say in my early 20s and and
- 00:22:15early 30s, that's exactly what I would
- 00:22:17do. And then I realized that I was just
- 00:22:19on a treadmill. I was basically just
- 00:22:21trying to figure out timing the market.
- 00:22:23I was trying to figure out how do I take
- 00:22:25something that's low in value and sell
- 00:22:27it for more in value. That's when I
- 00:22:29realized that cash flow was a better
- 00:22:32strategy, which means that you don't
- 00:22:34always have access to that equity. But
- 00:22:35if you buy things correctly for cash
- 00:22:38flow, then of course that's passive
- 00:22:41income. You're not relying on a
- 00:22:43commission or a next job or a paycheck
- 00:22:46or anything. So now all of a sudden
- 00:22:49you're in incredibly strong position
- 00:22:51because you don't have to do deals. You
- 00:22:53have cash flow coming in. You now can
- 00:22:56really do the right deals at the right
- 00:22:57time. So everybody's aligned. What do
- 00:22:59you think is the biggest misconception
- 00:23:01people have about real estate? One that
- 00:23:03it's easy. It's not quick. It's not get
- 00:23:06rich quick at all. It's a just a
- 00:23:08long-term strategy. And I think the
- 00:23:10biggest obstacle that people hang their
- 00:23:12hat on is that they need their own
- 00:23:15money. That's true. And that's not at
- 00:23:17all. If I don't have any real estate for
- 00:23:19me, I totally get that. But I think that
- 00:23:21kind of holds people back. You know,
- 00:23:23it's kind of like I'm not going to the
- 00:23:24gym cuz I don't have the time. So, what
- 00:23:26was the biggest loss for you in your
- 00:23:28career? And we're talking what, 30, 40
- 00:23:30years since you've been in this
- 00:23:31industry. Yeah. In the early 2000s. I
- 00:23:34actually did a lot of these and they're
- 00:23:36extremely profitable, but really it's
- 00:23:37one big flip. So in this particular
- 00:23:39case, it was a 300 unit building. We
- 00:23:41bought it for $30 million and the goal
- 00:23:44was to sell it for 60. Now it cost
- 00:23:47about, you know, 20 to $40,000 per place
- 00:23:51for renovations and sales and marketing
- 00:23:54and all that kind of stuff. That leaves
- 00:23:55about 50 grand per unit of profit. So
- 00:23:5850,000 times 300 is about a $15 million
- 00:24:02profit. So on paper it sounded great.
- 00:24:05Yeah, it does. Well, it was gone because
- 00:24:07what happened was in 2007208
- 00:24:11the what was called the takeout
- 00:24:12financing just stopped because the the
- 00:24:15banks were wobbly during that time. I
- 00:24:17was relying on that bank to give you
- 00:24:19money to buy my property. When that
- 00:24:21stopped the property stopped everything
- 00:24:23stopped and when sales stop there's no
- 00:24:26more money. All right. Ken Maroyy's
- 00:24:28success proves that it only takes one
- 00:24:30business idea to completely change your
- 00:24:32life. So that's why we've spent over a
- 00:24:34100 hours compiling a list of 137 most
- 00:24:38profitable businesses that you guys can
- 00:24:40start today. Once you see what's inside,
- 00:24:42you'll wonder why in the world are we
- 00:24:44giving it away for free. So don't wait.
- 00:24:46Get yourself a free copy by clicking the
- 00:24:48link in the description.
- 00:24:50[Music]
- 00:24:51Cool. So this is your studio. Yeah. It's
- 00:24:53nice, huh? Amazing. When did you get
- 00:24:55this set up, Ken? Oh, we did it during
- 00:24:57co I was at home and I'm like I'm going
- 00:25:00out of my mind itching for a project.
- 00:25:02Yeah, I had time for the first time in a
- 00:25:04long time and I decided to start
- 00:25:06teaching. What's one mindset shift that
- 00:25:08was critical to your success? One of the
- 00:25:10things that hit me square in the eyes
- 00:25:12was when somebody did what's called be,
- 00:25:14do have. And so be, do, have is quite
- 00:25:18simple. Most people focus on have. They
- 00:25:21want this. They want a nice house. They
- 00:25:23want a nice car. They want this. They
- 00:25:24want a great relationship and so they
- 00:25:26start to do things but really this the
- 00:25:30key and the success of all of it is who
- 00:25:32are you going to be? Yeah. So once I
- 00:25:35focus started to focus on what I needed
- 00:25:37to be. I wanted to be a good investor. I
- 00:25:40wanted to be a good father. I wanted to
- 00:25:42be a good husband. I wanted to all those
- 00:25:44things. I started taking ownership of
- 00:25:46that. Then of course once you understand
- 00:25:48who you want to be then you know what to
- 00:25:50do. Wow. Well said. So that's exactly
- 00:25:53probably the biggest shift for me.
- 00:25:55What's the biggest life lesson that real
- 00:25:58estate specifically has taught you, Ken?
- 00:26:00The financial freedom does exist. And
- 00:26:03there's something to be said about not
- 00:26:05having the stress or anxiety of where's
- 00:26:09money coming from. In the beginning,
- 00:26:10it's just kind of a theory and a and a
- 00:26:13want, you know, and something that
- 00:26:14you're trying to aspire to. But then
- 00:26:16when it happens, when you actually have
- 00:26:19so much money coming in passively and
- 00:26:23you're in 100% control of it, you don't
- 00:26:25have to do a deal. You don't have to
- 00:26:27sell anything because what you've
- 00:26:29already done, all the seeds you've
- 00:26:31planted are already producing fruit. Now
- 00:26:33you're in a situation where you can
- 00:26:35teach like I'm doing now. You can do
- 00:26:38philanthropy. You can take a week off, a
- 00:26:42month off, you can do whatever you want.
- 00:26:44That's full financial freedom. And also,
- 00:26:47I didn't have everything figured out. I
- 00:26:48think that's important to know.
- 00:26:50Everything I thought I was going to do
- 00:26:52from a young age is completely
- 00:26:54different, but I always had a bit of a
- 00:26:56target. I always had something that I
- 00:26:58wanted, you know, I always had something
- 00:27:00out in front of me. In this industry,
- 00:27:02what are typical profit margins and
- 00:27:04where's your portfolio at? Yeah, we're
- 00:27:07really, really high. So, it depends on
- 00:27:09the kind of money you use, believe it or
- 00:27:10not. So if you use private equity,
- 00:27:12family office, or let's say
- 00:27:14institutional capital, you're going
- 00:27:16they're going to want to be in the teens
- 00:27:18as far as a return. So 14, 15, 16,
- 00:27:21obviously even more. So there's a very
- 00:27:23different kind of money that invests in
- 00:27:25this kind of a property. So the reason
- 00:27:27I've been able to own this for 21 years
- 00:27:30is because I have very patient money. I
- 00:27:32have high net worth money. Now, if I
- 00:27:34would have bought this with, let's say,
- 00:27:36a group out of New York, uh, this would
- 00:27:38have been no longer than a 5-year hold.
- 00:27:40Mhm. I would have had to sell this
- 00:27:42property in 2012, 2013. So, I would have
- 00:27:45missed out on all that profit and the
- 00:27:47tax advantages and all that kind of
- 00:27:48stuff. So, a lot of real estate like
- 00:27:50this depends on where you source your
- 00:27:52money. Can you even say there's a profit
- 00:27:54margin? You know, a business generates
- 00:27:5620% profits. Is this 30? Is this 50? Or
- 00:27:58are we talking or less? Well, that's
- 00:28:00part of the reason I do the YouTube
- 00:28:01channel is I like to talk about infinite
- 00:28:03returns so people understand an infinite
- 00:28:06return. If I get 100 grand from you and
- 00:28:08I give it back to you in 5 years and
- 00:28:10you're still an owner and you're still
- 00:28:12getting cash flow, that's the infinite
- 00:28:13return. That's infinite. You've talked
- 00:28:15about the importance of using other
- 00:28:17people's money, right? What's the term
- 00:28:18there? Yeah. OPM. OPM. Other people's
- 00:28:21money. So the big question that I have
- 00:28:23is how do what are some biggest mistakes
- 00:28:25that entrepreneurs make when it comes to
- 00:28:26leveraging debt and how do we avoid
- 00:28:28those pitfalls? Yeah, it's a great
- 00:28:30question. So first of all, OPM is like
- 00:28:34you could give me money in the form of
- 00:28:36equity or in the form of debt. It's
- 00:28:38really your choice. It's just money. So
- 00:28:40it's important to know even though it's
- 00:28:42going to be categorized, it's just
- 00:28:44priced differently. So what happens,
- 00:28:46what kills every real estate investor or
- 00:28:49every syndicator is the cost of debt or
- 00:28:52too heavily leveraged. I've seen people
- 00:28:56do really what they call hard money.
- 00:28:58Let's say 8 9 10 12 14% and they have
- 00:29:01really short timelines and then things
- 00:29:03don't work out and then all of a sudden
- 00:29:05that property becomes the property of
- 00:29:08the person who lent the money. Right?
- 00:29:09When you borrow debt, you have to make
- 00:29:11sure that you're doing it at a prudent
- 00:29:13rate. And of course, back to the cash
- 00:29:15flow thing, if you're borrowing debt
- 00:29:17fixed and it cash flows, you're going to
- 00:29:20be fine. If you're borrowing debt
- 00:29:22floating, you probably aren't going to
- 00:29:24be. So, that's exactly what got
- 00:29:26everybody in trouble is they didn't get
- 00:29:29fixed rate debt. So, the floating debt
- 00:29:32goes up when the Fed increased rates and
- 00:29:35that killed the deal. Why would you get
- 00:29:37a floating rate on a deal size of 30,
- 00:29:3940, even 5, 6 million? You're saying
- 00:29:42that that was a common mistake on
- 00:29:44exactly what's killing people right now.
- 00:29:46On a construction loan like this, you
- 00:29:49can't get fixed rate. It's floating
- 00:29:52because there's no nothing. There's no
- 00:29:54collateral. The construction phase.
- 00:29:55Yeah. The construction phase, you
- 00:29:57typically have floating debt. For us, we
- 00:29:59love fixed rate. Like I want to know
- 00:30:02what my payment's going to be in four,
- 00:30:04five, six years from now. That's power.
- 00:30:06or that's control. I I can't tell you
- 00:30:08how many deals people bought with a
- 00:30:10floating rate and they're getting
- 00:30:12crushed right now. And so the way to do
- 00:30:14it, the way to increase your certainty
- 00:30:17on the on the asset or the real estate
- 00:30:18itself is to know your mortgage payment
- 00:30:20in year 1 2 3 4 5 6. Still think you
- 00:30:24need a fortune to get started in real
- 00:30:25estate? In episode 152, Thatch breaks
- 00:30:27down how he built an $800,000 a month
- 00:30:30portfolio as an immigrant with zero to
- 00:30:33his name. Thank you for watching. Take a
- 00:30:34second, like and subscribe.
- real estate
- financial education
- investment strategy
- cash flow
- property management
- financial freedom
- real estate empire
- Ken Mroy
- real estate investing
- OPM