00:00:00
This is exactly what you need to do to
00:00:02
become unrecognizable and change your
00:00:04
life in the next 90 days. You see, I
00:00:06
used to be miserable in a job that I
00:00:08
hated, making $55,000 a year. And after
00:00:12
rebranding myself, I'm now a
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multi-million dollar business owner and
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married to the man of my dreams. So, if
00:00:18
you want to completely rebrand your life
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and accomplish your dreams, these are
00:00:22
the seven steps that you could start
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doing today to become unrecognizable.
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Step one is a harsh reality check. You
00:00:28
have to be brutally honest about who you
00:00:30
are right now and what you desperately
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want to change. You see, when you look
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at your life and you're really honest,
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you can start to understand what you
00:00:39
don't like. Instead of just pretending
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like you love your life and making it
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seem so pretty on Instagram and Tik Tok,
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what I recommend you do is take a step
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back and make a list with these three
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columns. Now, column one can be a little
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bit challenging because when you really
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take a hard look at your life, how many
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things do you love about your life that
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you don't want to necessarily improve?
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To be honest with you, when I think
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about the things that I love in my life,
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it actually required me to move on to
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column two in order to recognize that at
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one point these items that I now like
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today actually used to suck. So, column
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two is what sucks about your life. Now,
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this can be a whole variety of things
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and feel free to not hold back. When
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you're really honestly auditing your
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life, it's okay to say, "Hey, I don't
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really love how my family treats me. I
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don't love the friends that I have. I
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want to have cooler friends who are
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doing more interesting things, who are
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supporting me. I'm not happy with the
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amount of money that I make. I don't
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like the way that my body looks. It's
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terrifying that summer's coming up and
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I'm not excited to be in a swimsuit."
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Whatever it is that you don't like about
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yourself, just be honest and put that in
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column two. Column three is about an
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audit of your life should produce the
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exact things that you want to be
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different about your life. What's
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working now? What's not working now? And
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what do I want to specifically change?
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If you're not specific about what you
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want to change in your life, it's going
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to be hard to change those things cuz
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you don't know. You're just going to
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stay doing what you're doing. You're
00:02:03
going to be disappointed. Avoid the
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broad overwhelming goals and zoom in
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onto what truly needs to shift over the
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next 90 days. Get super clear on your
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vision and decide who you want to be
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known as in 90 days from now. What's so
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cool about this is you can literally
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change every single thing about your
00:02:23
life in 90 days. You do not have to be
00:02:24
the same person. And to be honest with
00:02:26
you, remembering that is part of what
00:02:29
makes this so much fun and actually
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easy. Next up is step number two, which
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is that you cannot upgrade your life if
00:02:36
you are still carrying around with you
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all of your old baggage. You have to
00:02:40
become a purgger. Declutter your life.
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Declutter your actions and the current
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habits that you have. When you look at
00:02:48
your environment with a fresh set of
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eyes, it becomes a little eye opening to
00:02:53
see what can change. The easiest place
00:02:56
for you to start as it relates to
00:02:57
cleaning up your habits is actually
00:02:59
cleaning out your physical spaces like
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your kitchen, your pantry, your car,
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your closet. Get rid of the old things.
00:03:08
And my challenge for you over this next
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90 days is to also get rid of the things
00:03:12
that you were doing that you used to use
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as an avoidance or reason not to handle
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your physical environment. So let's say
00:03:20
you love to scroll on Tik Tok. You are a
00:03:22
doom scroller. You look at your screen
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time right now and you find that on
00:03:26
average you spend 3 hours a day looking
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at other people's lives. Instead of
00:03:30
doing that, you're going to work on your
00:03:32
actual environment and you are going to
00:03:33
feel so much better about your life.
00:03:35
This rebrand starts with your space.
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That brings us to my personal favorite
00:03:40
step three, which is you got to upgrade
00:03:42
your look. I've rebranded myself
00:03:44
countless times, and when I think back
00:03:45
to these decisions that I've made, the
00:03:47
fastest way to actually make this pivot
00:03:50
to become this next version of myself
00:03:52
has always been first to change
00:03:54
something about myself physically. And
00:03:56
one of my favorite rebrands was when I
00:03:57
decided that I was no longer wearing any
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color besides black and a touch of
00:04:02
white. Because when I made this
00:04:03
decision, it clarified who I was
00:04:06
becoming. I no longer wanted to be this
00:04:08
young girl who was buying all sorts of
00:04:11
random things and never looked put
00:04:12
together. I decided I'm always going to
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look put together. I'm always going to
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have my nails done. And I always
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attributed chic and elevated to wearing
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black because it always matches. Nobody
00:04:23
ever looks bad in black. It's slimming
00:04:26
and it's just really easy to buy. All of
00:04:27
the best things come in black. So in
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2018, I made this decision. I was no
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longer going to buy anything colored.
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You see, I was changing in the physical
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universe before I had actually made the
00:04:39
change to be a more put together person.
00:04:41
You don't have to wait the full 90 days
00:04:43
in order to actually make the change
00:04:45
that you're wanting to make. The
00:04:46
challenging part of a rebrand is getting
00:04:48
everybody else to start seeing you the
00:04:50
way that you now see yourself. And so
00:04:52
when you choose to change something
00:04:53
physical about you, that could be your
00:04:56
hair, your lipstick, the way that you
00:04:58
dress, all of a sudden you're sending a
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signal to everybody else that something
00:05:02
is different, that you are no longer the
00:05:03
same person. And this helps you get to
00:05:06
that actual behavior change. Because
00:05:08
without these signals, everybody thinks
00:05:11
that you're the exact same. There's
00:05:12
nothing different. So why would they
00:05:13
treat you different? Why would they have
00:05:14
different expectations of you? I hate to
00:05:16
be the bearer of bad news, but the
00:05:17
people around you either have to get on
00:05:19
board with this rebrand or they have to
00:05:22
get out of your life. And we're going to
00:05:23
get to that in a couple points in just a
00:05:25
second here. Next up is step number
00:05:26
four, which is getting to know your new
00:05:29
best friend, your calendar. Think of the
00:05:31
next 90 days as a sprint. You are going
00:05:35
to be a different person. You are going
00:05:36
to act different. You are going to be
00:05:38
different for the next 90 days. And in
00:05:40
order for you to take different actions,
00:05:42
you have to plan them in advance. You
00:05:44
cannot act like the old version of you
00:05:47
if you are trying to create a new
00:05:48
version of you. Sounds really simple,
00:05:50
but your calendar becomes your best
00:05:51
friend because you can open your
00:05:53
calendar and use your calendar to tell
00:05:55
you to put in the future to create for
00:05:58
you the moments of change. So, let's say
00:06:01
right now you do not work out. You are
00:06:04
not somebody who consistently goes to
00:06:05
the gym. Summer is coming. You are sick
00:06:07
and tired of your own BS and your own
00:06:09
excuses as to why you don't look the way
00:06:11
that you want to look rocking a swimsuit
00:06:13
next to the pool. Okay, great. This is
00:06:14
what you're going to do. You're going to
00:06:15
use your calendar and for 4 to 5 days a
00:06:18
week, you're going to no longer sleep in
00:06:20
until 7:30. You're actually going to get
00:06:22
up at 5:30 so that you can make it into
00:06:24
the gym. And you're going to put that
00:06:25
time in your calendar. The hack on that
00:06:27
would be to spend your money, invest
00:06:29
your hardearned dollars into that time.
00:06:33
Because if you had a trainer that you
00:06:35
knew you were paying $100 an hour to at
00:06:38
6:00 in the morning for 5 days a week, I
00:06:41
can very confidently say that you are
00:06:43
not going to blow that person off.
00:06:45
You're going to use money in order for
00:06:47
you to force yourself to show up and to
00:06:49
pay attention to the fact that you're
00:06:51
now actually going to get your goals.
00:06:52
You're going to have that dream body
00:06:54
walking down the beach feeling so great
00:06:55
about yourself for all the great
00:06:56
decisions that you made. The fastest way
00:06:58
for you to rebrand is to track your
00:07:00
activities using your calendar to
00:07:02
understand where you are really spending
00:07:04
your time doing things like sleeping,
00:07:06
eating, doing work, working out. If you
00:07:09
use your calendar and think of it as
00:07:11
your new bestie, it's probably going to
00:07:13
be your bestie for the resty. You're
00:07:14
going to make change rapidly because
00:07:16
you're planning ahead of time. You are
00:07:19
forcing behavior change instead of just
00:07:21
letting your existing habits take over
00:07:23
your life. Step five is next, and this
00:07:26
is a hard one. You need to surround
00:07:27
yourself with people you want to be
00:07:30
like. I know this is so hard to hear,
00:07:32
but it's challenging to rebrand yourself
00:07:36
while still holding on to people who
00:07:38
want you to stay the same and
00:07:40
potentially even want you to do worse.
00:07:43
This is one of the most challenging
00:07:44
things that I've had to confront over
00:07:46
the course of my life because it's so
00:07:48
easy to think, "Oh, I want to have
00:07:50
friends who have been with me since
00:07:51
middle school and who are my ride or
00:07:53
dies and have had all of this extended
00:07:55
history with me or I grew up watching
00:07:58
Sex in the City. Don't tell my mom." And
00:08:00
I always looked up to these four women
00:08:02
who supported each other and who were
00:08:04
with each other through thick and thin.
00:08:06
And then I compared those friends to my
00:08:08
friends. And to be honest with you, most
00:08:10
of my friends were not excited for me to
00:08:12
change. They were not rooting me on as I
00:08:14
tried to figure out this rebrand in my
00:08:16
life. In fact, I was met with a lot of
00:08:18
criticism and snickers and snide remarks
00:08:22
that made me feel less than. And if I
00:08:25
wouldn't have disassociated myself, I
00:08:27
promise you, I could not be talking to
00:08:29
you like I am right now because I
00:08:31
wouldn't have the confidence that I have
00:08:32
today. I had to remove myself because I
00:08:35
was so clear on where I wanted to go.
00:08:37
And I recognized thankfully in that
00:08:39
moment that I just needed to be by
00:08:41
myself for a bit. I needed to not have
00:08:43
the friends and potentially sever ties
00:08:46
that had always been something that I'd
00:08:49
wanted and that I'd looked up to. And I
00:08:50
thought, "Oh man, I'm going to take all
00:08:52
of these friends with me through the
00:08:53
rest of my life." And it was really
00:08:54
difficult for me to actually confront
00:08:56
this. But when I finally did confront
00:08:58
the fact that the people that were
00:08:59
successful that I wanted to be like,
00:09:01
wouldn't be even bothered by the fact
00:09:03
that my current friends didn't like
00:09:05
those people, it's like, "Oh, I have
00:09:07
this backwards. I have this mixed up."
00:09:09
And I found Elena Cardone on the
00:09:11
internet. And I Instagram stalked her
00:09:14
for many, many months. And I just kept
00:09:16
asking myself this question, who would
00:09:18
Elena Cardone be friends with? And how
00:09:21
am I different from the type of person
00:09:23
that she would be friends with? And I
00:09:24
made a full list about the things that I
00:09:26
knew I would need to do in order to make
00:09:28
Elena Cardone my friend. And I had a
00:09:29
really fun moment just last night where
00:09:31
I went out to dinner with Elena and she
00:09:33
was so sweet and so kind. We've now been
00:09:36
friends for a handful of years now. But
00:09:38
back in the day, she wouldn't have
00:09:39
wanted to be my friend. And that's
00:09:40
because I didn't act back then the way
00:09:42
that I do now. The hack for success is
00:09:45
to get in the room with people who you
00:09:47
want to be like. But if you can't get in
00:09:49
the room, get as close as you can to
00:09:51
them online, through the content that
00:09:53
they create, through the books and the
00:09:55
videos and the podcasts and the social
00:09:56
media posts, and have that positivity
00:09:59
and that great influence replace the
00:10:01
people who are likely telling you that
00:10:03
your dreams are silly and that you
00:10:04
shouldn't rebrand or might even laugh at
00:10:06
some of the physical changes and the new
00:10:08
looks that you're going to be serving
00:10:10
might create. An extra little hack on
00:10:12
this is start communicating with the
00:10:14
people that you admire and the people
00:10:16
that you want to be like. People are
00:10:18
very accessible and they see you in
00:10:19
their comments and their DMs. You being
00:10:21
able to say, "Hey, I admire you. I look
00:10:24
up to you. I'm watching you. I
00:10:25
appreciate what you're putting out
00:10:26
there." That is you putting out into the
00:10:28
physical universe the person that you
00:10:30
are going to become and the person that
00:10:31
you are becoming because you're
00:10:33
supporting and bringing more of what you
00:10:35
want into your life today. Step six is
00:10:38
next, which is that reinventing yourself
00:10:40
publicly is the best thing ever. My
00:10:43
biggest rebrand was from high school
00:10:46
going into my freshman year of college.
00:10:48
So, I didn't have a lot of the fun
00:10:50
moments that I feel like a lot of high
00:10:51
schoolers experience because my parents
00:10:53
were pretty strict. So, going into
00:10:55
college, I wanted to be this fun person,
00:10:57
this cool person, and I didn't know how
00:10:59
to be the fun and cool person because
00:11:00
I'd never been the fun and cool person.
00:11:02
And when I walked into college, I
00:11:04
recognized that I just needed to be this
00:11:06
new version of me, even though that was
00:11:08
not who I was yet. I was not normally
00:11:10
the person that went around all the
00:11:12
different dorms and met everybody and
00:11:14
created like a fun cool environment.
00:11:16
That wasn't me at all in high school.
00:11:17
But that's what I did my freshman year
00:11:19
of college. I literally went from dorm
00:11:21
to dorm to dorm while everybody was
00:11:22
meeting each other and I just pretended
00:11:24
like I had always been there. Like I
00:11:26
knew what was going on. I was going to
00:11:27
be this gregarious outgoing person. And
00:11:30
guess what? It worked. I made a lot of
00:11:32
friends in college and I became the
00:11:34
person who at the party just like wasn't
00:11:36
shy. I was talking to people. I knew
00:11:39
people and it's exactly who I wanted to
00:11:41
be. And luckily, when I was going to
00:11:43
high school, I didn't have Instagram, so
00:11:45
I didn't have all of this history that
00:11:46
somebody could go look back on to see
00:11:48
that maybe I was lame. You don't have to
00:11:50
keep all of the existing content that
00:11:52
you don't want the new friends to see.
00:11:56
You can just create a new account and
00:11:58
you can start creating content on that
00:11:59
new account. You don't have to keep all
00:12:01
the old stuff. Archive it. It's already
00:12:03
in your phone. You have the pictures,
00:12:04
the videos. You already experienced
00:12:05
that. Put it to bed. Let that person
00:12:08
die. Become a new person. Rebrand
00:12:10
yourself. And you can do that quite
00:12:11
easily through the way that you show up
00:12:12
and interact with somebody. And maybe
00:12:15
just faking it till you make it for just
00:12:16
a minute. If it's deleting all the
00:12:18
content, just delete it. You just have
00:12:19
to be relentless about this new
00:12:22
identity. Once you decide exactly what
00:12:24
it is, keep your head down for 90 days
00:12:26
and focus on this identity. Social media
00:12:29
is such a great place to start because
00:12:31
you can reinvent yourself at any time.
00:12:34
Lastly, number seven, the best part of
00:12:36
your journey is looking back and seeing
00:12:38
how far you've come. Now, when I say
00:12:40
document, I don't mean that you have to
00:12:42
post everything. If you are on the down
00:12:44
and the out, you do not have to post the
00:12:46
down and the out right now. Keep it and
00:12:48
talk to yourself as if you're journaling
00:12:50
your process because you are going to
00:12:52
become the person that you want to be.
00:12:54
You have to have that confidence. You
00:12:55
have to make that decision. If you're
00:12:57
not that confident and you haven't made
00:12:59
that decision, let's go back and start
00:13:01
there. But once you have made that
00:13:03
decision, it doesn't matter that it's
00:13:05
embarrassing where you're at right now.
00:13:07
It's okay that it's embarrassing. You
00:13:08
should actually feel all of that
00:13:10
embarrassment, all of that frustration,
00:13:11
all of that disappointment. Let it wreck
00:13:14
you. But document it. You can cry. You
00:13:17
can have a conversation with yourself.
00:13:18
Talk to your future self. Some of my
00:13:20
favorite videos are those moments that I
00:13:24
recognize I am making a big bold move
00:13:26
right now. and this is terrifying, but I
00:13:29
know where I'm going and I cannot wait
00:13:30
to watch this and think, "Wow, I cannot
00:13:33
believe you did that. You were so
00:13:35
strong. You were so bold." But the thing
00:13:37
is, I don't really post those videos. I
00:13:39
have many of them and they're not for
00:13:41
the world to see. They're for me to see.
00:13:43
And it makes me so proud of myself. So
00:13:46
remember that you can still be proud of
00:13:48
who you are today. You don't have to
00:13:50
entirely erase your life because
00:13:52
everything that you've done, every
00:13:53
decision that you've made, your brand
00:13:54
that you have today is you. And it's
00:13:57
never not going to be you. And you don't
00:13:58
have to be ashamed about that. You don't
00:13:59
have to be embarrassed by it. You should
00:14:01
keep it and you should document it for
00:14:03
yourself so that you do have this
00:14:04
catalog and you do have this journey of
00:14:07
your process. And at some point in the
00:14:09
future, that can inspire somebody else.
00:14:11
And there's nothing better through a
00:14:13
rebrand than being able to actually
00:14:15
impact other people's lives because you
00:14:17
said, "I remember what I was in your
00:14:19
shoes." And maybe at that point, you can
00:14:21
share those videos and those stories to
00:14:23
actually give proof to somebody that you
00:14:25
know what they're experiencing and
00:14:26
they're going through. So, you have to
00:14:28
document the bad things, too. Like right
00:14:30
now, you could stop watching this video
00:14:32
and you could say, "Hey, I just watched
00:14:33
this YouTube video and I'm going to
00:14:35
change my life and I'm excited about
00:14:37
this person that I'm becoming." And you
00:14:39
just talk to yourself through the
00:14:40
process. Make it real. Get your thoughts
00:14:43
from out of your head and all these
00:14:44
ideas of a rebrand and make it real
00:14:47
because the mistakes you make and your
00:14:49
journey is relatable. People do not want
00:14:52
to take advice from perfect people. So
00:14:54
during this 90-day period, remind
00:14:56
yourself that this is your story to use
00:14:58
when you're the future version of you.
00:15:01
If you follow these steps in just 90
00:15:03
days, you will wake up a completely
00:15:04
different person, more confident, more
00:15:06
disciplined, and completely
00:15:08
unrecognizable from who you are today.
00:15:10
If you like this video and want to get
00:15:12
unstuck in your life, check out this
