What Is Visual Hierarchy?

00:05:46
https://www.youtube.com/watch?v=DBHBmeNhYrY

Ringkasan

TLDRThe video explores the critical role of visual hierarchy in design, which helps in organizing elements so the viewer's eye is guided through the content effectively. Visual hierarchy is defined as a system of organizing elements in descending order to convey messages clearly. The concept is exemplified through various illustrations and real-world examples, such as a 1968 photo of Earth or the Star Wars opening scene, showing the dominance of large objects within the frame. Typography is also highlighted as a powerful tool in setting up visual hierarchy, using headings and styles to organize and convey information efficiently in graphic design. The video further explains how these principles apply differently in illustrations, such as posters, where immediate attention capture is crucial. Robert Krueger is praised for his use of visual hierarchy that encourages conceptual understanding while Andy Warhol's work demonstrates an absence of hierarchy to explore concepts of consumerism and identity. The video aims to enhance viewers' skills in applying visual hierarchy to improve communication in their design projects.

Takeaways

  • 🎨 Visual hierarchy organizes design elements for clear communication.
  • 🌌 The Earthrise photo illustrates visual scale and importance.
  • 📏 Scale and balance are crucial in setting hierarchy in designs.
  • 🔤 Typography divides and organizes content through headings.
  • 🖼️ Posters require strong visuals to capture attention quickly.
  • 👨‍🎨 Robert Krueger excels in using visual hierarchy conceptually.
  • 🎭 Warhol's work shows absence of hierarchy in consumerism art.
  • 📚 Hierarchical designs prevent confusion and ensure clarity.
  • 🧩 Design templates assist in creating strong visual hierarchies.
  • 🌀 Conceptual ambiguity engages viewers in deciphering messages.

Garis waktu

  • 00:00:00 - 00:05:46

    Visual communication is limited by time and subjective interpretation. Visual hierarchy helps structure design elements to guide viewers' understanding. It's compared to a tree system in content organization, with branches representing content sections. The concept is illustrated with iconic images like 'Earthrise' and 'Star Wars', where scale and balance highlight thematic elements. Typography is similarly powerful in graphic design, aiding content organization with headers and styles. Tools like Envato Elements assist in establishing visual hierarchy. Design principles include using scale, contrast, and space to emphasize importance. Illustration uses these principles to create impactful visuals. A poster, for example, relies on strong visuals and concise text for effectiveness. Designers like Robert Krueger and Andy Warhol demonstrate different uses of visual hierarchy, from creating ambiguity to challenging consumer perceptions. The video encourages viewers to apply these principles in their work.

Peta Pikiran

Video Tanya Jawab

  • What is visual hierarchy?

    Visual hierarchy is a system of organizing design elements to guide the viewer's eye and convey the intended message effectively.

  • Why is understanding visual hierarchy important?

    Understanding visual hierarchy is crucial to avoid confusing designs and ensure the viewer receives the intended message clearly.

  • What example is used to explain visual hierarchy?

    The 1968 photo of Earth rising over the moon is used as an example to explain visual hierarchy.

  • How is typography used to set up visual hierarchy in design?

    Typography organizes content through headings, subheadings, and body styles, guiding the reader on where to look for information.

  • What design principle is highlighted in cinematography using the Star Wars scene?

    The design principles of scale and balance are highlighted, especially how the Star Destroyer dominates the frame, representing the Empire's dominance.

  • How does visual hierarchy differ in illustrations like posters?

    In illustrations like posters, strong visuals and typography are needed to capture attention and deliver a message effectively.

  • Who is mentioned as a master of visual hierarchy?

    Robert Krueger is mentioned as a master of visual hierarchy and design principles.

  • What does Andy Warhol's work demonstrate regarding visual hierarchy?

    Andy Warhol’s work demonstrates the absence of hierarchy, emphasizing repeated elements without any one standing out prominently.

Lihat lebih banyak ringkasan video

Dapatkan akses instan ke ringkasan video YouTube gratis yang didukung oleh AI!
Teks
en
Gulir Otomatis:
  • 00:00:00
    in visual communication we don't get a
  • 00:00:02
    lot of time to communicate or message in
  • 00:00:04
    addition our vocabulary of design
  • 00:00:05
    elements is highly subjective and open
  • 00:00:08
    to viewer interpretation visual
  • 00:00:10
    hierarchy is an essential aspect of
  • 00:00:12
    design that governs how elements are
  • 00:00:14
    arranged around a page to guide the
  • 00:00:16
    viewer's eye and ensure that they
  • 00:00:17
    receive the message the designer
  • 00:00:18
    intended understanding visual hierarchy
  • 00:00:20
    is crucial to avoid confusing designs
  • 00:00:23
    like this we just rearrange things a
  • 00:00:25
    little bit all of a sudden it's a lot
  • 00:00:27
    more clear and makes a lot more sense so
  • 00:00:29
    why is that hi I'm Drew and I've taught
  • 00:00:32
    foundational Design Concepts and motion
  • 00:00:34
    design at University for over five years
  • 00:00:36
    check out my work over at moonlime.io so
  • 00:00:39
    what is visual hierarchy well first what
  • 00:00:41
    is hierarchy hierarchy just refers to a
  • 00:00:44
    system of levels or ranks arranged in
  • 00:00:46
    descending order usually the higher the
  • 00:00:48
    level or rank the more elements within
  • 00:00:51
    it we can think of the hierarchy of this
  • 00:00:54
    video content as a tree where each
  • 00:00:56
    branch represents a section of content
  • 00:00:59
    right now we're in the intro Branch
  • 00:01:01
    defining hierarchy and we'll move on to
  • 00:01:03
    the limb of that Branch where we Define
  • 00:01:05
    visual hierarchy I think one of the
  • 00:01:07
    clearest examples of visual hierarchy is
  • 00:01:09
    the 1968 photo of the Earth rising over
  • 00:01:12
    the moon's Horizon if we break the image
  • 00:01:14
    down to design elements we just have a
  • 00:01:16
    couple of circles a little bit of
  • 00:01:17
    texture and some color the principle of
  • 00:01:20
    scale tells us that big equals important
  • 00:01:22
    though so the moon really dominates the
  • 00:01:24
    space the hierarchy presented in the
  • 00:01:26
    photo really forces us to reconsider the
  • 00:01:29
    hierarchy of the universe by making our
  • 00:01:31
    entire home planet appear so small but a
  • 00:01:34
    decade later cinematographers use a
  • 00:01:36
    similar setup in the opening scene of
  • 00:01:37
    Star Wars
  • 00:01:38
    the principles of scale and balance
  • 00:01:40
    really explain the entire dynamic
  • 00:01:41
    between the rebels and the empire in a
  • 00:01:43
    single still image the gray mass of the
  • 00:01:45
    Stardust oil really dominates the frame
  • 00:01:47
    just as the Empire dominates the Galaxy
  • 00:01:49
    when it comes to graphic design
  • 00:01:51
    typography is a really powerful tool for
  • 00:01:53
    setting up visual hierarchy
  • 00:01:55
    designers use headings subheadings and
  • 00:01:57
    body styles to help organize content
  • 00:01:59
    visually
  • 00:02:00
    headings tell viewers where a new
  • 00:02:03
    section starts and what content belongs
  • 00:02:04
    to it subheaders divide the sections
  • 00:02:06
    further and good typographic hierarchy
  • 00:02:09
    tells a viewer what to expect in a
  • 00:02:11
    section and where to quickly look for
  • 00:02:13
    the information they want design
  • 00:02:15
    templates like this can help quickly set
  • 00:02:17
    up a really strong visual hierarchy if
  • 00:02:20
    you're looking for Creative assets like
  • 00:02:21
    this for your next project check out
  • 00:02:23
    envato elements with millions of assets
  • 00:02:25
    envato elements has everything you need
  • 00:02:27
    to get the job done plus with a
  • 00:02:29
    subscription you can download as many
  • 00:02:31
    assets as you want whenever you need
  • 00:02:32
    them and of course for more free videos
  • 00:02:35
    like this make sure to subscribe to
  • 00:02:37
    envato touch Plus on YouTube and enable
  • 00:02:38
    notifications to emphasize headers all
  • 00:02:41
    we need to do is manage our design
  • 00:02:42
    principles again bigger equals more
  • 00:02:45
    important a little contrast in value
  • 00:02:47
    helps grab a viewer's attention
  • 00:02:49
    and a good balance of positive and
  • 00:02:51
    negative space helps group content so
  • 00:02:53
    that it feels like it belongs together
  • 00:02:54
    visual hierarchy is a bit different in
  • 00:02:57
    illustration
  • 00:02:58
    a poster needs to grab the viewer's
  • 00:03:00
    attention and deliver the call to action
  • 00:03:02
    to do this posters require strong
  • 00:03:04
    visuals that are relevant to the topic
  • 00:03:06
    at hand and also need to stand out when
  • 00:03:08
    surrounded by competing visuals
  • 00:03:11
    the typography on a poster usually needs
  • 00:03:13
    to be pretty concise though for viewers
  • 00:03:15
    to read it quickly
  • 00:03:16
    I also picked up this poster on envato
  • 00:03:18
    elements and it does its job really well
  • 00:03:21
    the eye grabs attention which eyes tend
  • 00:03:23
    to do that anyway
  • 00:03:25
    value and color contrast also help
  • 00:03:27
    reinforce the eye and the text as the
  • 00:03:30
    focal point
  • 00:03:31
    less active shapes help give a sense of
  • 00:03:33
    Summer warmth tropics and travel without
  • 00:03:36
    distracting from the text and the text
  • 00:03:38
    quickly delivers the call to action
  • 00:03:40
    without much typographic hierarchy and
  • 00:03:43
    find out the goal if there is one is to
  • 00:03:45
    make the viewer ask questions Robert
  • 00:03:48
    Krueger is a master of visual hierarchy
  • 00:03:50
    and design principles
  • 00:03:52
    her signature style of bold Futura and a
  • 00:03:54
    red rectangle really helps emphasize
  • 00:03:56
    typography over the visuals let's look
  • 00:03:59
    at this piece money can buy you love
  • 00:04:01
    scale and contrast instantly Drive the
  • 00:04:03
    words money and love to the top of the
  • 00:04:05
    hierarchy can buy and you almost go
  • 00:04:08
    unnoticed on the first read through
  • 00:04:09
    though the arrangement of the type and
  • 00:04:12
    the separation of each word helps us
  • 00:04:14
    read it in multiple ways since iglish
  • 00:04:16
    assumes that we're going to read left to
  • 00:04:18
    right we might see money love at first
  • 00:04:20
    and then see money can buy you love if
  • 00:04:23
    we get closer
  • 00:04:24
    since can buy and you are also arranged
  • 00:04:27
    vertically though we might also read it
  • 00:04:28
    as money and love can buy you
  • 00:04:31
    and Krugers work strong visual hierarchy
  • 00:04:33
    gives way to conceptual ambiguity and
  • 00:04:36
    lets the viewer become an active
  • 00:04:38
    participant in the message speaking of
  • 00:04:40
    ambiguity let's have a look at Andy
  • 00:04:42
    warhol's Marilyn Monroe portraits
  • 00:04:44
    warhol's work explored consumerism in
  • 00:04:47
    the conversion of Norma Jean Martinson
  • 00:04:49
    into a marketable product Marilyn Monroe
  • 00:04:52
    here the absence of hierarchy is the
  • 00:04:55
    important bit the series of portraits of
  • 00:04:57
    Maryland really issue any attempted
  • 00:04:59
    hierarchy with the repeated screen
  • 00:05:01
    printed shapes and unlike the bold red
  • 00:05:05
    rectangles in Kruger's work the vibrant
  • 00:05:08
    colors in each of the portraits really
  • 00:05:10
    keeps any one portrait of Maryland from
  • 00:05:12
    standing Out Among the rest
  • 00:05:14
    now go out and put that visual hierarchy
  • 00:05:16
    to use thanks for watching and as always
  • 00:05:19
    don't forget to like subscribe and
  • 00:05:21
    enable notifications to make sure you
  • 00:05:23
    get new videos like this as soon as they
  • 00:05:25
    come out
  • 00:05:26
    [Music]
  • 00:05:44
    [Music]
Tags
  • Visual Hierarchy
  • Design Principles
  • Typography
  • Graphic Design
  • Illustration
  • Scale and Balance
  • Robert Krueger
  • Andy Warhol
  • Star Wars