Topic 4

00:20:21
https://www.youtube.com/watch?v=42fqj3_y5v4

Sintesi

TLDRThe video delves into the multifaceted aspects of employee compensation, emphasizing that it encompasses more than just salary—it includes benefits, perks, and various forms of remuneration that contribute significantly to employee satisfaction and retention. Key points include the concept of the Employee Value Proposition (EVP) which acts as a powerful tool to attract and retain talent by offering a range of benefits tied to the company's goals and values. Furthermore, the video highlights global variations in benefit types, with U.S. companies typically emphasizing insurance, European companies focusing on social benefits, and Latin American employers offering more paternalistic perks. The importance of clear communication regarding compensation, as shown by studies from organizations like Harvard, is also discussed. Innovative incentive programs are illustrated through examples from companies like Disney and Live Nation, demonstrating the impact of unique incentives on employee motivation and loyalty.

Punti di forza

  • 💰 Compensation consists of more than just salary, including benefits and long-term incentives.
  • 🌍 Employee benefits and compensation vary significantly worldwide.
  • 🧩 A strong Employee Value Proposition (EVP) enhances retention and engagement.
  • 🤝 Clear communication on compensation is crucial for employee satisfaction.
  • 🎁 Incentives and perks play a vital role in motivating employees.
  • 🏆 Building a supportive work culture improves employee loyalty.
  • 📉 High employee turnover incurs significant costs for companies.
  • 🔍 Recognizing employee contributions boosts performance and engagement.
  • 👩‍🎓 Companies leverage diverse methods to attract top talent, like special bonuses and perks.
  • 🏠 Employee well-being programs, like those offered by Disney, enhance job satisfaction.

Linea temporale

  • 00:00:00 - 00:05:00

    The video begins by discussing the multifaceted nature of employee compensation, emphasizing that while salary is often the primary consideration for job candidates, the overall compensation package—including benefits like health insurance, stock options, and retirement plans—plays a significant role in job offers. The video highlights the importance of a well-rounded compensation package in motivating employees to join a company and retaining them by keeping them engaged and loyal, thus reducing turnover costs.

  • 00:05:00 - 00:10:00

    The concept of Employee Value Proposition (EVP) is introduced as a crucial element for attracting and retaining talent. EVP is compared to a brand value proposition and is described as a unique set of benefits that an employee receives. The video outlines the components of EVP, including financial rewards, career development, and company culture. It stresses building a strong employer brand to give companies a competitive edge in attracting talent and improving employee engagement through robust career growth opportunities and supportive work environments.

  • 00:10:00 - 00:15:00

    Various types of remuneration and incentives are discussed, including monetary and non-monetary forms such as commissions, bonuses, and employee stock options. The video emphasizes the importance of offering competitive remuneration packages to attract top talent, especially during times when the job market is tight. It also touches on special incentives like "golden hellos" and "parachutes" designed to attract and retain high-profile employees. The significance of indirect compensation, like retirement plans, is also highlighted.

  • 00:15:00 - 00:20:21

    The video examines the role of corporate incentives in employee motivation, using examples from companies like Disney and Live Nation, which offer unique benefits and experiences to foster a motivated workforce. It discusses how intrinsic rewards, like fulfilling work experiences and organizational support, contribute to higher productivity and employee loyalty. The importance of a robust incentive program is underscored as a tool for employee retention and engagement, inviting viewers to reflect on the effectiveness of such programs.

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Mappa mentale

Video Domande e Risposte

  • What is included in employee compensation beyond just salary?

    Compensation includes salary, but also benefits, long-term programs, and indirect payments such as health insurance and stock options.

  • What is an Employee Value Proposition (EVP)?

    An Employee Value Proposition (EVP) is a unique set of benefits that employees receive in return for their skills and contributions to the company, similar to a brand value proposition.

  • What are some examples of company incentives?

    Companies like Disney and Live Nation offer unique incentives such as free park access, exclusive events, and unlimited vacation policies to motivate employees.

  • How do employee benefits differ globally?

    Benefits can vary widely, with U.S. emphasizing insurance, Europe focusing on social benefits, and Latin America offering paternalistic perks like extra vacation days.

  • Does how a company communicates compensation affect employee engagement?

    Yes, companies found a significant correlation between clear communication about salaries and increased employee engagement.

  • What are the main components of an Employee Value Proposition (EVP)?

    The main components of EVP include financial rewards, employee benefits, career development, work environment, and company culture.

  • What are golden handshakes and golden parachutes?

    Golden handshakes are financial incentives to attract high-profile employees, providing bonuses for joining a company.

  • What intangible factors contribute to employee loyalty?

    Employee loyalty is often associated with intangible aspects like work culture, leadership, and a supportive environment.

  • What are the types of employee incentives?

    Types of incentives include economic ones like bonuses, social incentives like recognition, and moral incentives such as ethical workplace practices.

  • Do incentives positively impact employee performance?

    Yes, incentives like bonuses, career development opportunities, and recognition can significantly impact employee performance and motivation.

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Sottotitoli
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    foreign
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    [Music]
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    we're going to start our review about
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    the theory behind people's compensation
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    first of all
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    let's think about quite often when
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    considering a job we offer the first
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    offer the first thing to look at it this
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    is the salary isn't that right
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    independently how is listed if it's uh
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    by hour by a week monthly or on hourly
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    rate candidates see that's the top part
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    but for many employees especially those
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    senior ones compensation is far more
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    than just a regular paycheck
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    together with salary benefits are
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    important they mean an indirect pay and
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    could be differential between offers
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    remember it could be rich our third of a
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    hiring costs
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    benefits or perks sometimes called can
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    be health insurance implants mode of
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    work stock options or any material
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    things offered to employees all of these
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    things are critical in any job offer
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    long-term programs or overtime pay stock
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    options
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    401K Majors pension plans days off and
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    even free lunches make up an essential
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    part of the compensation and benefits
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    package
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    benefits it can also
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    be variable by region in the U.S the
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    emphasis in the insurance price offer is
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    a Insurance product offered in Europe
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    employees are more oriented towards
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    social benefits in Latin America
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    companies tend to be more paternalistic
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    giving terms like aguinaldo for instance
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    so we have to be considered all that our
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    salary and in this way we are starting
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    to motivate people to get and join our
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    company we have previously mentioned
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    engagement our Workforce is a key issue
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    and talent management is that right a
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    high positive employee will deliver
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    High employee turnover and churn rates
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    individual could take even up to 21 of
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    the annual plan pay that's really heavy
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    and that's why it's important to know
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    the factors to the right turn over among
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    and a year raises the possibility that
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    meaningful contribution when you
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    recognize and given accompanied by a
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    that it is estimated a 10 increase
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    in salary will mean a 1.5 percent like a
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    whole Tuesday
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    the work culture also seems to matter
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    for employee retention there are
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    statistically significant links between
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    two detailing measures of workplace
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    culture
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    the wind of higher carry higher career
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    opportunities and the one to have higher
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    cultural values a studies made by
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    agencies like Glazer and Harvard found
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    stay the quality and of senior
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    over in conclusion workers offer choose
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    growth recognition and contribution
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    so this is important and that comes the
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    point when we have to develop an
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    employee value proposition very similar
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    when we do something in marketing about
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    our branding value proposition
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    is that we have to develop a single
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    statement that is really attached to the
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    company goals
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    and in the worst for instance of Richard
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    Branson she says success in business is
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    about people train them well enough so
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    they can live treat them well enough so
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    they will don't want to leave it
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    employees have many options outside and
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    they are highly thinking when you choose
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    a job so it's important to differentiate
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    our company from the rest through a
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    meaningful communication process that
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    includes a proposition built upon a
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    continuous and consistent platform that
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    will enhance the value of our company
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    new potential candidates and awarding
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    employees
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    an employability proposition then is a
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    unique set of benefits that an employee
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    receives in return form skills
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    capabilities and experience that they
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    bring to the company
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    an EBP is about defining the essence of
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    the company very similar to the brand
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    isn't it how it is unique and what what
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    it stands for being a real and dynamic
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    ecosystem of support recognition and
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    values that aims to reach a high
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    potential level a meaningful relevant
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    and Salient employer's brand in the left
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    the right story we have a diagram we
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    have three points to consider to deliver
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    a shareholder value attracting motivated
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    and retaining supplies inspiring
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    Customer Loyalty these three factors
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    build a purpose and that's where the
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    employee value proposition is in the
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    center a powerful employee brand is
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    critical for organization to attract top
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    talent done it right it will provide an
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    edge against competition answered in a
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    compelling and appealing way to why
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    should a highly talented person choose
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    to work for us
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    the five components of the employee
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    value proposition or ebpr financial
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    rewards employee benefits Career
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    Development work environment and Company
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    culture but how do we increase
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    that attachment that loyalty that
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    Employee Engagement
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    so do we do it by
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    basically creating and sustaining high
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    levels of Engagement
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    by building a symbiotic relationship
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    with employers and employees
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    engaging employees are more likely to
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    act in ways that they are beneficial for
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    the organization
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    and there are different ways to rise
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    engagement
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    actions like leadership development
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    programs creating opportunities for
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    staff to provide feedback training
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    meaningful evaluation annual evaluation
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    processes interestingly they have to be
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    clear that the payment could also add
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    the role of the payment is important yes
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    but all those factors call are also
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    built in a powerful engagement
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    proposition
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    pay scale a compensation softwares
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    company survey 71
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    000 employees to study the relationship
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    between employee pay and employee
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    engagement
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    in their words the study results
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    revealed that one of the top 10
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    predictors of employee sentiment
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    including satisfaction and intend to
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    live was a company ability to
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    communicate clearly about compensation
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    they discovered that salary has direct
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    correlation to engagement levels that I
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    mentioned that impacts is pay awareness
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    helping employees understand that their
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    pay is fair or not and this chart we
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    take a look of the how the level of
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    payments perceived by employees
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    is different
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    okay
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    people who are actually play pay above
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    Market believe they are paid what
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    building of the market 35 at Market 45
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    percent and above the market 21 as you
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    go
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    in the way that you pay the people
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    against the market
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    being paid at the market or below the
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    market the perception of being or the
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    fairness decreases so that's what is
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    important to be performing at least at
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    the market levels or Superior so that
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    our employees will know and we
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    aware that they are really
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    being treated freely inappropriate way
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    the remuneration and compensation is
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    defined as something of value that is
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    given in exchange for paid for other
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    things compensation can occur in two
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    instances
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    first the monetary payment paid to
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    someone to work by the person and the
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    monetary payment to you and the person
  • 00:09:09
    who has suffered a loss of injury
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    remuneration is any type of compensation
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    of pay for providing services
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    this term includes pay in the form of a
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    salary wage of commission but also in
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    court incorporate non-monetary
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    incentives as allowances like company
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    car medical plans accommodation or meals
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    the wage can be defined as a rate pair
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    of paper fix it to the amount of hours
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    that the worker
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    goes generally in a period of time such
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    as per hour or per day salary is a fixed
  • 00:09:44
    regular payment usually month or
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    annually agreed upon an employee
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    contract however it's not a fixed by the
  • 00:09:51
    number of hours performed so it's
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    important to differentiate that between
  • 00:09:55
    salary and wage
  • 00:09:58
    wages are granted in Gross and in terms
  • 00:10:00
    because they are taxable we have to
  • 00:10:03
    report taxes the amount of remuneration
  • 00:10:06
    and components the panel manufacturers
  • 00:10:08
    including them the employee value to the
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    company employees with the high in
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    demand skills are likely to get more
  • 00:10:15
    perks
  • 00:10:16
    software Engineers creative copywriters
  • 00:10:20
    the kind of job type
  • 00:10:22
    there are some straight hourly or
  • 00:10:24
    salaried positions where others offer
  • 00:10:26
    base play
  • 00:10:27
    plus commissions bonuses or tips like
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    Salesforce the company business model
  • 00:10:33
    some companies Pride themselves in their
  • 00:10:35
    generous employee remuneration and also
  • 00:10:38
    include bonuses employee stock options
  • 00:10:40
    the general state of the economy when
  • 00:10:43
    jobs are plentiful and talented scars in
  • 00:10:46
    those times companies pull out only
  • 00:10:47
    stops to attract the best candidates
  • 00:10:49
    that means better remuneration
  • 00:10:51
    I must emphasize the importance on this
  • 00:10:54
    don't be confident that you salary in
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    which is the best you will find always
  • 00:10:59
    ways to improve it and to make people
  • 00:11:02
    aware of how they are being thrilled and
  • 00:11:04
    there are also a part of the ones that I
  • 00:11:07
    have mentioned some special types of
  • 00:11:09
    remuneration
  • 00:11:10
    there are commissions over time also
  • 00:11:13
    retirement benefits these other benefits
  • 00:11:15
    can include health insurance retirement
  • 00:11:17
    plan matching sick pay personal days and
  • 00:11:20
    then reimbursement for work related
  • 00:11:22
    travel over expenses there are some
  • 00:11:24
    other payments called Golden treatments
  • 00:11:27
    accompany these sanctions for instance
  • 00:11:29
    to attract a person whether you need a
  • 00:11:31
    skill set or outstanding reputation may
  • 00:11:33
    offer yet another type of remuneration a
  • 00:11:35
    golden hello
  • 00:11:37
    this is society bonus how about when I
  • 00:11:41
    employee that is taken from a famous
  • 00:11:43
    university or with a specific skills is
  • 00:11:47
    convinced to join the company by adding
  • 00:11:49
    a bird like a
  • 00:11:51
    very modern car
  • 00:11:54
    okay so that's an important thing that
  • 00:11:58
    is go a part of the of the payment
  • 00:12:02
    there is also the very non-godly
  • 00:12:04
    parachute with guarantees an executive a
  • 00:12:07
    generous payout in case of termination
  • 00:12:09
    you may refer the case of Bob chapek
  • 00:12:12
    when he left Disney how many billions of
  • 00:12:14
    dollars he was paid to left the CEO
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    charge in the company
  • 00:12:19
    this is another form of remuneration
  • 00:12:21
    that is written into contract before the
  • 00:12:23
    job even begins
  • 00:12:25
    indirect removing relation is a
  • 00:12:27
    different compensation which sets aside
  • 00:12:30
    an employee earnings to be ready at a
  • 00:12:32
    later date a common example of this is a
  • 00:12:34
    returning plan that includes employer
  • 00:12:36
    matching a certain amount about
  • 00:12:38
    contributed by an employee a 401k plan
  • 00:12:41
    in the U.S implante pensiones afore in
  • 00:12:45
    Mexico
  • 00:12:46
    minimum wages are the lowest
  • 00:12:48
    remuneration an employer can legally pay
  • 00:12:50
    almost employees
  • 00:12:53
    there is the assumption that there are
  • 00:12:55
    no benefits to the job in the U.S the
  • 00:12:57
    federal minimum wage is has been
  • 00:13:01
    7.25 dollars per hour since 2009. in
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    Mexico the minimum wage is 207
  • 00:13:09
    pesos and 44 cents per world day as of
  • 00:13:13
    2023 and there are also we have to
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    consider the incentives that we provide
  • 00:13:17
    to the employees
  • 00:13:18
    they encourage the people to act
  • 00:13:21
    it's any those are programs or rewards
  • 00:13:24
    that are introduced in the workplace to
  • 00:13:26
    encourage employee performance and
  • 00:13:28
    stimulate productivity they may be
  • 00:13:30
    physical or intangible
  • 00:13:32
    an example is occurs when we use a bonus
  • 00:13:35
    in a chance of growing something and
  • 00:13:36
    Beyond normal theories it is used as a
  • 00:13:39
    way to incentive people to continue to
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    do excellent work
  • 00:13:42
    in a reference and study conducted by
  • 00:13:47
    Genesis in 2018 was founded the size of
  • 00:13:50
    the incentive doesn't count as much as
  • 00:13:51
    the motivation that brings
  • 00:13:53
    they are important as a relating age how
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    about to think about to give the
  • 00:13:58
    employee and special award in the
  • 00:14:00
    headquarters and the hardcore artist
  • 00:14:02
    being New York Paris or London how about
  • 00:14:05
    to give them a trip special trip a part
  • 00:14:08
    of all the salaries and wages and perks
  • 00:14:12
    because you are recognizing them their
  • 00:14:14
    contribution to the company
  • 00:14:16
    the three main types of incentives could
  • 00:14:19
    be economic
  • 00:14:21
    social
  • 00:14:22
    and moral
  • 00:14:24
    and we have to identify them really well
  • 00:14:27
    do they impact performance do you think
  • 00:14:29
    that yes
  • 00:14:31
    they impact performance motivating
  • 00:14:35
    and really
  • 00:14:37
    sometimes we have to make them enjoy
  • 00:14:41
    day by day jobs and tasks that are very
  • 00:14:44
    rarely average so they also they have to
  • 00:14:49
    motivate it to improve their performance
  • 00:14:51
    when they are performing poorly on the
  • 00:14:53
    other hand
  • 00:14:54
    in the world context okay external
  • 00:14:57
    rewards like bonuses knowledge or
  • 00:14:59
    promotion have become an integral part
  • 00:15:01
    of almost every job so intrinsic
  • 00:15:04
    motivation leads to better performance
  • 00:15:06
    this is proven the academic world when
  • 00:15:09
    we have Studies by Sarah's holy weekly
  • 00:15:11
    number four that they show that the
  • 00:15:13
    stressing incentive change the positive
  • 00:15:14
    relation between motivation and outcome
  • 00:15:17
    this is only when the incentive is
  • 00:15:19
    indirectly Salient there has less
  • 00:15:21
    dependence in one on day day by day
  • 00:15:24
    performance like by salary it does end
  • 00:15:26
    up harming the relation between
  • 00:15:28
    intrinsic motivation and productivity
  • 00:15:30
    those rewards are extremely linked to
  • 00:15:32
    productivity are negatively and maybe
  • 00:15:35
    they can impact the link different
  • 00:15:38
    researchers have also examined the
  • 00:15:40
    Loyalty of employees
  • 00:15:42
    some of them have found that loyalty was
  • 00:15:44
    associated with intangible suspects this
  • 00:15:47
    anti aspect can be the work environment
  • 00:15:50
    organization as environment linked with
  • 00:15:53
    the prayers supervisor as well as
  • 00:15:55
    customers
  • 00:15:56
    everything in a context of
  • 00:15:58
    transformational
  • 00:16:00
    context leadership very similar to the
  • 00:16:04
    entertainment industry our crews enjoyed
  • 00:16:08
    to work in teams enjoy to be creative
  • 00:16:11
    and produce him something and yes
  • 00:16:14
    we are and we Face a lot of coherence
  • 00:16:19
    and contribution to the team be aware of
  • 00:16:22
    that
  • 00:16:23
    and there are also an interview some
  • 00:16:25
    corporate incentives two examples of
  • 00:16:27
    corporate incentives are those provided
  • 00:16:29
    by Disney at Live Nation in the left
  • 00:16:32
    side we have the incentives made by
  • 00:16:34
    Disney parks and resorts those special
  • 00:16:37
    incentives are typically experiences
  • 00:16:40
    that participants could never they have
  • 00:16:42
    in their own how about to help them to
  • 00:16:45
    participate in private events in Disney
  • 00:16:47
    theme parks they are also individual
  • 00:16:49
    incentives in a incentive reward program
  • 00:16:52
    by providing them certificates that they
  • 00:16:55
    can attach to their complete vacation
  • 00:16:58
    experiences there are also incentives
  • 00:17:01
    popular like full-scale Hollywood movie
  • 00:17:03
    premieres in the MGM Disney studies how
  • 00:17:06
    about the private Sunset Safari in
  • 00:17:08
    Animal Kingdom
  • 00:17:09
    Disney offers these extensive benefits
  • 00:17:12
    to the employees and include perks like
  • 00:17:13
    discounts to parts and access to Disney
  • 00:17:16
    movies
  • 00:17:17
    okay before they Premiere to General
  • 00:17:19
    Public in addition employees have access
  • 00:17:22
    to typical benefits like affordable
  • 00:17:24
    health insurance options like Medical
  • 00:17:26
    Dental audition coverage other benefits
  • 00:17:28
    that employees at Disney include are
  • 00:17:30
    weekly play by cast members retirement
  • 00:17:33
    plans that are available for both
  • 00:17:35
    full-time and part-time positions with
  • 00:17:37
    company contributions vacation and sick
  • 00:17:40
    leave are available for full-time
  • 00:17:41
    positions vacation and personal holidays
  • 00:17:43
    are accrued based on length of service
  • 00:17:45
    position and hours working there is also
  • 00:17:48
    an assumption of have 100 traditional
  • 00:17:50
    acceptance paid from the Disney aspiring
  • 00:17:53
    Network schools in other words it is
  • 00:17:55
    very inclusive getting all the people
  • 00:17:58
    participate on this
  • 00:17:59
    and the motor here is Dream create and
  • 00:18:02
    Inspire how about motivate and Inspire
  • 00:18:04
    your employees
  • 00:18:05
    in the right side we have Live Nation
  • 00:18:07
    special benefits they treat the
  • 00:18:10
    employees with unlimited vacation time
  • 00:18:12
    policies that a lot of people managers
  • 00:18:14
    to take time off when they need it
  • 00:18:16
    they have the mindful Nation program
  • 00:18:18
    in-house mindfulness experience that
  • 00:18:20
    provides employees with techniques to
  • 00:18:21
    relieve stress boost creativity and
  • 00:18:24
    improve problem solving
  • 00:18:25
    ticket perks where they have concert
  • 00:18:28
    service to help them with free and unfit
  • 00:18:30
    tickets to concerts and festivals almost
  • 00:18:33
    all of Live Nation office around the
  • 00:18:35
    world welcome to your friends no need to
  • 00:18:37
    worry about finding a sitter
  • 00:18:39
    so in this part of our Activity one of
  • 00:18:42
    our activity in this topic let's compare
  • 00:18:45
    about these two cases do you consider
  • 00:18:47
    them enough to motivate and engage
  • 00:18:49
    employees into companies
  • 00:18:51
    hope for your answers and we're pleased
  • 00:18:54
    to discuss them if you require in the
  • 00:18:57
    right space
  • 00:18:58
    areas it's another example about the
  • 00:19:01
    working Advantage this is another
  • 00:19:03
    program that helps you to recruit retain
  • 00:19:06
    and renew reaction by providing access
  • 00:19:08
    approach services and Spirits not only
  • 00:19:10
    in your company but a package of
  • 00:19:12
    companies it helps company employees
  • 00:19:14
    life to the fullest by connecting them
  • 00:19:16
    what matters most experiences which and
  • 00:19:19
    entertainment
  • 00:19:20
    are the key
  • 00:19:22
    as customer cell platform the company
  • 00:19:24
    that offers expandable unitary benefits
  • 00:19:27
    how about this proposal the choice is
  • 00:19:29
    yours unlike the best life that has to
  • 00:19:31
    offer with our exclusive savings on
  • 00:19:32
    theme parks attraction shows hotels
  • 00:19:34
    flights and rental cars Sports running
  • 00:19:36
    Live Events movie tickets electrons are
  • 00:19:39
    much more working Advantage is an agency
  • 00:19:41
    and they provide these services to
  • 00:19:43
    different entertainment companies the
  • 00:19:45
    idea is to motivate an incentive their
  • 00:19:48
    employees in the following slides and
  • 00:19:52
    you will find also in bright space
  • 00:19:54
    you'll find exercise in cases that will
  • 00:19:56
    add the explanation about to how to
  • 00:20:00
    explore the possibilities and how we
  • 00:20:03
    should do an employee retention program
  • 00:20:04
    with incentives compensations and very
  • 00:20:08
    well applied
  • 00:20:09
    thank you I hope you enjoy
  • 00:20:11
    [Music]
Tag
  • Compensation
  • Benefits
  • Employee Value Proposition
  • Retention
  • Engagement
  • Incentives
  • Salary Communication
  • Global Benefits
  • Employee Loyalty
  • Remuneration