Elon Musk tells BBC about 'painful' Twitter takeover in exclusive interview - BBC News

00:08:42
https://www.youtube.com/watch?v=SKSsnsAEcn8

概要

TLDRI et eksklusivt intervju tar Elon Musk opp sin nylige kjøp av Twitter og de drastiske tiltakene han måtte iverksette, inkludert betydelige oppsigelser, for å redde selskapet fra konkurs. Han forklarer at inntektene falt kraftig, noe som førte til en negativ kontantstrøm. Musk uttrykker optimisme for at Twitter snart vil bli lønnsomt, med de fleste annonsører som nå vender tilbake. Til tross for utfordringene han har møtt, understreker Musk viktigheten av endringene han har innført i plattformens drift.

収穫

  • 💼 Musk la av 80% av Twitter-staben for å unngå konkurs.
  • 📉 Twitter opplevde en dramatisk nedgang i inntektene.
  • 🔄 Flertallet av annonsørene inntar Twitter igjen.
  • 💰 Musk mener Twitter kan bli lønnsomt snart.
  • ⚖️ Twitter gikk fra 8000 til 1500 ansatte under Musk.
  • 🚀 Musk ser positivt på bruken av plattformen etter oppkjøpet.

タイムライン

  • 00:00:00 - 00:08:42

    I intervjuet med Elon Musk som ble holdt i San Francisco, forsvarte han beslutningen om massive oppsigelser etter kjøpet av Twitter for 44 milliarder dollar. Musk uttrykte bekymring for selskapets økonomiske situasjon, hvor inntektene hadde sunket dramatisk, og han hevdet at Twitter bare hadde fire måneder igjen å leve uten umiddelbare kostnadskutt. Mens han erkjenner kritikken mot oppsigelsene, forklarte Musk at det var nødvendig for å unngå konkurs. Han viste selvtillit i Twitter sin fremtid og mente at annonser igjen vil strømme inn, og at selskapet kan bli lønnsomt snart. Videre diskuterte han både forbedringer i plattformen og de utfordringene selskapet har møtt under hans ledelse, inkludert reduksjonen av ansatte fra 8000 til 1500. Analyster påpeker imidlertid at dette kan skade Twitter, spesielt med hensyn til innholdmoderering og annonseplasser.

マインドマップ

ビデオQ&A

  • Why did Elon Musk lay off Twitter staff?

    To prevent Twitter from going bankrupt due to financial losses.

  • What was Twitter's financial situation according to Musk?

    Revenue dropped significantly, leading to a negative cash flow situation.

  • Is Twitter currently profitable?

    Musk states Twitter is roughly break-even and could be cash flow positive soon.

  • How many employees did Twitter have after Musk's layoffs?

    The employee count went from 8,000 to 1,500 after the layoffs.

  • Are advertisers returning to Twitter?

    Most advertisers are returning, according to Musk.

  • Does Musk regret buying Twitter?

    He believes the purchase was necessary despite the challenges.

  • What improvements have been made to Twitter?

    Musk mentioned improvements in recommended tweets and feedback from users.

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  • 00:00:00
    so let's get down to business and we
  • 00:00:02
    start with the exclusive interview that
  • 00:00:04
    took place in San Francisco between Elon
  • 00:00:07
    Musk and our technology correspondent
  • 00:00:09
    James Clayton it is one of his first
  • 00:00:11
    interviews since he bought Twitter for
  • 00:00:14
    44 billion dollars he defended his
  • 00:00:16
    decision to lay off a massive number of
  • 00:00:19
    Staff saying that Twitter only had four
  • 00:00:21
    months to live in less drastic measures
  • 00:00:24
    were taken
  • 00:00:26
    these are rough numbers a revenue
  • 00:00:29
    dropped from four and a half billion to
  • 00:00:31
    three
  • 00:00:32
    um uh and um expenses went from four and
  • 00:00:36
    a half to six creating a three billion
  • 00:00:38
    dollar negative cash flow situation and
  • 00:00:42
    Twitter having a billion dollars in the
  • 00:00:43
    bank that's four months to live
  • 00:00:46
    so unless drastic action was taken
  • 00:00:48
    immediately this company is going to die
  • 00:00:49
    let's talk about that drastic action
  • 00:00:51
    because almost immediately
  • 00:00:54
    um you sacked a lot of Twitter workers
  • 00:00:56
    um yeah and and I I spoke to them it's
  • 00:00:58
    very easy to speak to them uh when it
  • 00:01:00
    happened and and the way they said
  • 00:01:02
    pretty much everyone said is that it
  • 00:01:04
    felt quite haphazard it was and it felt
  • 00:01:07
    a little bit uncaring do you do you say
  • 00:01:09
    uncare
  • 00:01:11
    you know the issue is like uh the
  • 00:01:14
    companies are going to go bankrupt or if
  • 00:01:17
    we do not cut costs immediately
  • 00:01:20
    um this is not a caring uncaring
  • 00:01:22
    situation it's like if whole ship sinks
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    so nobody's got a job
  • 00:01:26
    right yeah but a lot of people just lost
  • 00:01:29
    their jobs like that
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    um and and they went they didn't even
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    know they would they'd lost their jobs
  • 00:01:35
    often they just they were just frozen
  • 00:01:37
    out of their accounts what would you do
  • 00:01:39
    well you might want to give someone some
  • 00:01:40
    notice I mean you might it's by the way
  • 00:01:42
    I'm not running Twitter but I know this
  • 00:01:44
    is the criticism and this is what actual
  • 00:01:45
    this is what staff members say a little
  • 00:01:47
    bit of notice uh you know no I
  • 00:01:49
    understand if you're four months to live
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    120 days and 120 days you're dead
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    so how so what do you want to do how
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    much are you worth
  • 00:02:00
    I don't know
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    but I mean we're talking about around
  • 00:02:04
    the 200 billion dollar Mark I mean it's
  • 00:02:05
    not quite you're framing it in in a way
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    that that you know it had had a few
  • 00:02:10
    months to live you're quite a rich man
  • 00:02:13
    um I saw a lot of Tesla stock to close
  • 00:02:16
    this deal but I did not want to sell the
  • 00:02:19
    Tesla stuff
  • 00:02:21
    in what was quite a lengthy interview
  • 00:02:23
    Elon Musk also said he is confident that
  • 00:02:26
    the social media platform Twitter will
  • 00:02:28
    become profitable again and advertisers
  • 00:02:32
    will return let's have a listen to this
  • 00:02:36
    in terms of advertising obviously the
  • 00:02:38
    Twitter's not a private company anymore
  • 00:02:39
    so we don't really know how it's how
  • 00:02:40
    it's all going have all the advertisers
  • 00:02:42
    come back
  • 00:02:44
    uh not all but most
  • 00:02:46
    and you can see it for yourself on
  • 00:02:48
    Twitter even in the for you feed right I
  • 00:02:51
    mean no sorry in the following don't use
  • 00:02:52
    for you because it sucks rightly
  • 00:02:54
    [Laughter]
  • 00:02:55
    um
  • 00:03:00
    um that's not what I said okay well why
  • 00:03:02
    don't you use for you what's wrong with
  • 00:03:03
    it
  • 00:03:03
    um
  • 00:03:04
    how is it going is is twittering profit
  • 00:03:07
    now
  • 00:03:08
    no Twitter is uh uh rough I'd say we're
  • 00:03:12
    roughly break even at this point
  • 00:03:14
    and I think you've said before you you
  • 00:03:16
    see a you see a world where you could be
  • 00:03:18
    in profit
  • 00:03:19
    is there a timeline on that do you think
  • 00:03:21
    I mean
  • 00:03:23
    depending on how things go if current
  • 00:03:25
    trends continue I think we could be
  • 00:03:27
    profitable or I mean
  • 00:03:31
    to be more precise we could be cash flow
  • 00:03:34
    positive uh this quarter if things keep
  • 00:03:37
    going well
  • 00:03:38
    this quarter as soon as that uh possibly
  • 00:03:41
    yeah wow
  • 00:03:43
    um and do you have a message for the
  • 00:03:44
    advertising I mean can you say which
  • 00:03:45
    advertisers haven't come back
  • 00:03:48
    um
  • 00:03:49
    I think I think almost all of them have
  • 00:03:51
    either come back or said they're going
  • 00:03:53
    to come back there are very few
  • 00:03:54
    exceptions can you say any of the
  • 00:03:56
    exceptions
  • 00:04:00
    I actually don't know of anyone who said
  • 00:04:01
    definitively they're not coming back
  • 00:04:03
    they're all sort of training towards
  • 00:04:05
    coming back but there are some that just
  • 00:04:06
    happened in the water's warm it's great
  • 00:04:08
    that's your message to the to the
  • 00:04:10
    advertisers they haven't come back yeah
  • 00:04:11
    I mean look uh you know if if if Disney
  • 00:04:15
    feels comfortable
  • 00:04:16
    um advertising you know children's
  • 00:04:18
    movies and apple feels comfortable
  • 00:04:21
    advertising iPhones those are good
  • 00:04:24
    indicators that Twitter is a good place
  • 00:04:27
    to advertise
  • 00:04:30
    um
  • 00:04:31
    I want to talk about
  • 00:04:32
    if you have any regret regrets and and
  • 00:04:35
    you know I think you were Buddha Dave
  • 00:04:37
    Chappelle concert I think your own
  • 00:04:39
    lawyer said a little a little well
  • 00:04:42
    some say a little some say a bit more
  • 00:04:45
    um I think our own lawyer said you
  • 00:04:46
    couldn't get a fair trial in San
  • 00:04:47
    Francisco because there are lots of
  • 00:04:49
    people that don't necessarily like you
  • 00:04:51
    here yeah but you know I didn't say it I
  • 00:04:54
    was wrong he was wrong I guess the uh
  • 00:04:56
    because I was wedded uh by the San
  • 00:05:00
    Francisco jury unanimously
  • 00:05:03
    so
  • 00:05:05
    but I guess but look do you have any
  • 00:05:08
    regrets about buying Twitter
  • 00:05:11
    um I think it was something that needed
  • 00:05:12
    to be done
  • 00:05:14
    um
  • 00:05:16
    difficult you know I'd say that like the
  • 00:05:20
    the pain level of Twitter has been
  • 00:05:22
    extremely high
  • 00:05:24
    um this hasn't been some sort of party
  • 00:05:27
    um so uh it's been really quite a
  • 00:05:31
    stressful situation uh you know for the
  • 00:05:33
    last several months not not an easy one
  • 00:05:35
    but apart from the pay I mean so it's
  • 00:05:38
    been quite painful um but I think uh at
  • 00:05:41
    the end of the day it should have been
  • 00:05:42
    done I think tonight were there many
  • 00:05:44
    mistakes made along the way of course
  • 00:05:46
    you know
  • 00:05:48
    um and uh
  • 00:05:50
    but you know all swell it ends well and
  • 00:05:53
    so I I feel like we're headed
  • 00:05:56
    to a good place
  • 00:05:58
    um you know where
  • 00:06:00
    roughly break even I think we're
  • 00:06:02
    trending towards being cash flow
  • 00:06:03
    positive very soon like literally in a
  • 00:06:05
    matter of of months the advertisers are
  • 00:06:09
    returning
  • 00:06:11
    um the I think the quality of
  • 00:06:12
    recommended tweets has improved
  • 00:06:14
    significantly and we've taken a lot of
  • 00:06:15
    feedback from people that have looked at
  • 00:06:18
    the open source recommendation algorithm
  • 00:06:21
    and we've we've made a lot of
  • 00:06:23
    improvements even even since that was
  • 00:06:25
    made open source and we're going to keep
  • 00:06:27
    doing that so overall I think the trend
  • 00:06:30
    is very good so
  • 00:06:32
    well let's unpack this further with our
  • 00:06:34
    business reporter Gerald de Silva who
  • 00:06:36
    joins us from our Bureau in Singapore
  • 00:06:37
    Joe it was an extraordinary conversation
  • 00:06:40
    you and I were both watching it live you
  • 00:06:43
    in aubure and Singapore me in the studio
  • 00:06:44
    here in London
  • 00:06:46
    um he he he had so much to say about so
  • 00:06:49
    many things but when it comes to Twitter
  • 00:06:51
    itself and The Business
  • 00:06:53
    he does sound confident he he is telling
  • 00:06:55
    us all we'll be back in profit soon and
  • 00:06:58
    advertisers will be back
  • 00:07:01
    well we'll have to wait and see but Elon
  • 00:07:03
    Musk did sound very upbeat in that
  • 00:07:06
    interview he talked about daily usage
  • 00:07:08
    being up and yes the company finally
  • 00:07:11
    breaking even now that according to him
  • 00:07:13
    advertisers are back he told James at
  • 00:07:16
    one point how the situation was Bleak
  • 00:07:18
    when he first took over accused the
  • 00:07:21
    previous management of running it as a
  • 00:07:23
    non-profit saying that the company had
  • 00:07:25
    only in his own words a few months to
  • 00:07:28
    live and he said that like other
  • 00:07:30
    internet companies Twitter was facing a
  • 00:07:33
    massive drop in Revenue all of that to
  • 00:07:36
    justify of course those controversial
  • 00:07:38
    Mass layoffs that we saw at Twitter
  • 00:07:40
    earlier this year he admitted that the
  • 00:07:43
    head count has gone from 8 000 to 1 500
  • 00:07:47
    under his leadership the thing is many
  • 00:07:50
    analysts are saying that that medicine
  • 00:07:53
    might actually be the poison that's
  • 00:07:55
    hurting Twitter many people in the
  • 00:07:57
    content moderation team have been fired
  • 00:08:00
    and advertisers fear that increase that
  • 00:08:02
    increases the likelihood that their
  • 00:08:04
    products will appear next to toxic
  • 00:08:06
    content on the platform and we do know
  • 00:08:09
    that major advertisers like Volkswagen
  • 00:08:12
    like General Motors deed part did pause
  • 00:08:14
    their relationship with Twitter earlier
  • 00:08:17
    this year so we'll have to really wait
  • 00:08:19
    and see whether indeed mask has reason
  • 00:08:21
    to be optimistic about Twitter's future
  • 00:08:24
    okay Joe thank you very much geralda
  • 00:08:26
    Silva in Singapore just to say online
  • 00:08:28
    you can see and read more about that
  • 00:08:32
    exclusive interview you can listen and
  • 00:08:34
    watch at your leisure as and wish so
  • 00:08:36
    that's BBC online but also the news app
  • 00:08:39
    as well so do take a look
タグ
  • Elon Musk
  • Twitter
  • oppkjøp
  • oppsigelser
  • annonsører
  • finansielle tap
  • lønnsomhet
  • teknologi
  • intervju
  • sosiale medier