How To Use SEMRUSH Keyword Strategy Builder (Step By Step)

00:04:19
https://www.youtube.com/watch?v=ZZXlrKwdtE4

概要

TLDRThis tutorial provides an in-depth look at the Keyword Strategy Builder in SEMrush. It explains how to effectively generate a list of relevant keywords based on a specific seed keyword, emphasizing the importance of specificity for better results. The speaker demonstrates how to analyze topics, keyword difficulty, and create a content strategy with both pillar and sub-posts for optimal SEO performance. The tutorial highlights the tool's capabilities, including using AI for content generation and the option to export strategies for sharing. SEMrush's value, despite its costs, is underscored, along with a mention of a free trial for interested users.

収穫

  • 🗝️ Powerful keyword tool: The Keyword Strategy Builder allows you to generate targeted keywords easily.
  • 🏕️ Be specific: Use detailed seed keywords like 'camping tents for winter' for best results.
  • 📊 Analyze metrics: Pay attention to topic volume, keyword difficulty, and user intent.
  • 🖊️ Use AI for content: Leverage tools like Content Shake AI to write content based on keywords automatically.
  • 📈 SEO strategy: Pillar and sub-posts increase authority and trust in Google's eyes.
  • ✈️ Easy exporting: Share your keyword strategies in PNG or JPEG formats.
  • 💰 Consider costs: SEMrush might be pricey but offers valuable tools for SEO.
  • 🆓 Free trial: Users can sign up for a one-week free trial to explore SEMrush.
  • 👥 Collaborate easily: Share your keyword strategies with coworkers.
  • 📺 More resources: Explore additional tutorials for comprehensive guidance.

タイムライン

  • 00:00:00 - 00:04:19

    The video provides a comprehensive tutorial on using the Keyword Strategy Builder in SEMrush. The presenter highlights the importance of leveraging AI to generate powerful keyword lists by inputting a specific seed keyword, such as 'camping tents for winter.' This approach yields extensive content ideas, with a total of nine topics and around 192 pages, showcasing low average keyword difficulty, making it easier to rank in search engines. The structure includes a main pillar post linked to various sub-posts, enhancing site authority. The presenter emphasizes the tool's efficiency in creating SEO-friendly content, the necessity of utilizing such powerful tools to stay competitive, and encourages viewers to sign up for SEMrush for a free trial while providing links for further learning and subscribing to the channel.

マインドマップ

ビデオQ&A

  • What is the Keyword Strategy Builder?

    It's a tool in SEMrush that helps create keyword lists based on a seed keyword.

  • How many keywords can I add?

    You can add up to five different keywords.

  • How long does it take to generate keywords?

    It usually takes a couple of minutes, although it may state up to 15 minutes.

  • What is a pillar post?

    A pillar post is the main post that you want to write, with sub-posts linking to it.

  • What metrics are important for SEO in this strategy?

    Keyword difficulty, average search volume, and the intention behind the keywords are crucial.

  • Can I use AI to write content?

    Yes, you can use AI tools like Content Shake AI to write content based on the generated keywords.

  • Is SEMrush expensive?

    Yes, it's considered expensive, but it is very powerful for SEO.

  • Can I export my keyword strategy?

    Yes, you can export it in PNG or JPEG formats.

  • Is there a free trial for SEMrush?

    Yes, you can sign up for a free one-week trial.

  • Where can I find more tutorials?

    Check out the video links provided in the description for more guides.

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  • 00:00:00
    what is going on guys this is going to
  • 00:00:01
    be a nice tutorial of the keyword
  • 00:00:04
    strategy builder in rush and I'm telling
  • 00:00:07
    you it is extremely powerful so we can
  • 00:00:11
    add up to five different keywords I
  • 00:00:13
    think it's a lot more powerful and
  • 00:00:15
    easier to just let the AI create their
  • 00:00:18
    own keywords by analyzing all the
  • 00:00:20
    different information on the internet
  • 00:00:22
    and you just give it one Nice Seed keyw
  • 00:00:24
    it's better to be more specific for
  • 00:00:26
    better results so if you want to do camp
  • 00:00:27
    in tense you just write something like
  • 00:00:30
    camping tents for winter then you do
  • 00:00:32
    create list it says it does take up to
  • 00:00:34
    15 minutes but in my experience it only
  • 00:00:36
    takes a couple minutes so here's what
  • 00:00:38
    we're going to be met with and
  • 00:00:39
    immediately it's going to say how many
  • 00:00:41
    topics to really create this content
  • 00:00:43
    nine topics 192 Pages total volume
  • 00:00:46
    almost half a million and the average
  • 00:00:48
    keyword difficulty is very low it's only
  • 00:00:51
    21.6% so here we have one of the main
  • 00:00:54
    pillar post so this is the main post
  • 00:00:56
    that you want to write the biggest one
  • 00:00:58
    then you have the topic post sub post
  • 00:01:00
    where all these posts are being linked
  • 00:01:03
    from and to the main pillar post so you
  • 00:01:05
    have winter 10 and you have 30 different
  • 00:01:07
    keywords so you can see here the 30
  • 00:01:10
    different keywords you know good for
  • 00:01:11
    season tent snow camping tent best
  • 00:01:13
    winter tent best tense for winter
  • 00:01:15
    camping so on and so forth and you have
  • 00:01:18
    all these other ones as well so for
  • 00:01:19
    example best family 10 outdoor winter 10
  • 00:01:22
    one person 10 so all of these different
  • 00:01:25
    topics are what you're going to rank for
  • 00:01:28
    in your website and because you're using
  • 00:01:30
    pillar and you're using the sub post
  • 00:01:32
    that linked to the pillar post this is
  • 00:01:34
    going to be a lot more authorative and
  • 00:01:36
    trustworthy in Google's eyes and you're
  • 00:01:38
    going to rank a lot quicker but what
  • 00:01:40
    makes this so powerful is for example
  • 00:01:41
    winter 10 which is the main one and you
  • 00:01:44
    see here so this is the pillar page
  • 00:01:45
    winter tent and you can see how many
  • 00:01:47
    different keywords so for example best
  • 00:01:49
    winter tent best tense for snow camping
  • 00:01:51
    blah blah blah and it shows the
  • 00:01:52
    intention as well so 49% transactional
  • 00:01:55
    42% commercial 9% informational and you
  • 00:01:58
    have the keyword difficulty which is
  • 00:01:59
    only 25 so it's very very low and you
  • 00:02:02
    have the average volume and then you can
  • 00:02:04
    check my other video that you can see
  • 00:02:06
    here where you can immediately if I want
  • 00:02:08
    to I can click write content I can click
  • 00:02:10
    content Shake Ai and immediately I can
  • 00:02:13
    go and actually use the AI which is
  • 00:02:16
    really really good and you can see my
  • 00:02:17
    review of content Shake right there and
  • 00:02:19
    start writing the content just like that
  • 00:02:21
    in that search page and this is what
  • 00:02:23
    makes it so powerful so you can see here
  • 00:02:25
    essential tips for winter camping all
  • 00:02:27
    the keyword tons of different keywords
  • 00:02:29
    in this it's literally going to write it
  • 00:02:30
    for you just right there and it's
  • 00:02:32
    absolutely fantastic and you know really
  • 00:02:34
    really good you can see here you can see
  • 00:02:36
    all this different information the sub
  • 00:02:38
    Pages this really makes writing for SEO
  • 00:02:42
    so much easier and so much more concise
  • 00:02:44
    and obviously like semm Rush is
  • 00:02:46
    expensive but you get what you pay for
  • 00:02:48
    like if you're not if what your
  • 00:02:50
    competitors are using this and you're
  • 00:02:51
    not I'm telling you you're going to be a
  • 00:02:54
    massive massive disadvantage and what
  • 00:02:56
    you can do and because this Arc was
  • 00:02:58
    actually quite easy to rank what you can
  • 00:03:00
    do is you write keyword difficulty yes
  • 00:03:02
    say we want to go for even easier than
  • 00:03:04
    25% you can do zero and you can do I
  • 00:03:08
    don't know 25 keyword difficulty and
  • 00:03:10
    it's only going to show you the keyword
  • 00:03:13
    difficulty that's right between zero and
  • 00:03:14
    25 but then it's always going to depend
  • 00:03:17
    on the specific topic that you're doing
  • 00:03:19
    so for example camping tense for winter
  • 00:03:21
    is much much easier to rank for because
  • 00:03:24
    it's not really that competitive
  • 00:03:25
    compared to one of my websites which is
  • 00:03:27
    crypto where the average keyword
  • 00:03:29
    difficulty about 50 so it all depends on
  • 00:03:31
    the specific topic but this is a
  • 00:03:33
    fantastic tool the keyword strategy
  • 00:03:35
    Builder and you also if you want you can
  • 00:03:37
    export and share so you can sport this
  • 00:03:39
    in a PNG in a JPEG so you have a way to
  • 00:03:42
    access it yourself or you can share it
  • 00:03:44
    with any of your co-workers and if you
  • 00:03:46
    want to you can put into a table as well
  • 00:03:48
    but I just think it looks a bit ugly in
  • 00:03:50
    comparison to having it in the topics
  • 00:03:53
    and Pages which because very nice and
  • 00:03:55
    very visual now I highly recommend sem
  • 00:03:57
    rush I'm sure you've seen it for
  • 00:03:59
    yourself how useful and Powerful the
  • 00:04:01
    tool is now if you want to sign up for a
  • 00:04:03
    free one week where you can cancel
  • 00:04:05
    anytime please sign up via the link in
  • 00:04:08
    the description the Ping comment now if
  • 00:04:09
    you want to complete a to z guide from
  • 00:04:12
    beginner to hero of Russ you can check
  • 00:04:14
    my video there if you found value in
  • 00:04:16
    this video don't forget to like And
  • 00:04:17
    subscribe thank you
タグ
  • Keyword Strategy
  • SEMrush
  • SEO
  • Content Creation
  • Pillar Post
  • Sub Post
  • Keyword Difficulty
  • AI Writing
  • Export Options
  • Free Trial