How Alexander Wang Went From Genius to Scandal

00:35:57
https://www.youtube.com/watch?v=UfF7QV20XLY

概要

TLDRDie video fokus op die reis van 'n modeontwerper wat onlangs as die kreatiewe direkteur van 'n bekende handelsmerk aangestel is. Hy begin sy verhaal deur te verduidelik hoe hy in 2005 sy handelsmerk in New York begin het en hoe sy liefde vir mode afgespring het van sy vroeë invloede, insluitend sportmode en musiek. Deur die gesprek, deel hy sy unieke benadering tot modeontwerp, wat storietelling en die bou van 'n verbinding met sy kliënte insluit. Hy bespreek die belangrikheid van musiek binne sy werk, en hoe dit inspirerend is vir sy shows. Hy fokus ook op die uitdagings van die bedryf, die balans tussen kreatiwiteit en besigheid, en hoe sy ouers se emigrant agtergrond 'n groot invloed op sy werk gehad het. Hy deel sy beste herinneringe in die modebedryf en sy visie vir die toekoms om mode toegankelijk vir almal te maak.

収穫

  • 🎉 Mode is altyd in verandering
  • 📖 Storievertelling is die sleutel
  • 🎨 Musiek inspireer ontwerpers
  • 🧩 Balans tussen kreatiwiteit en besigheid is belangrik
  • 🌍 Diversiteit in mode is noodsaaklik
  • ✈️ Begin jou loopbaan met passie en dapperheid
  • 🤝 Verbinding met jou kliënte is belangrik
  • 🧵 Aandagtie aan materiaal en kwaliteit maak 'n verskil
  • 💡 Wees voorbereid vir verandering
  • 🎊 Geniet die reis en die herinneringe wat jy maak

タイムライン

  • 00:00:00 - 00:05:00

    Die modebedryf verander voortdurend en die persoon met 'n mode-handelsmerk in New York beklemtoon die belangrikheid van stories en verbinding met klante. Die ontwerper se passie vir sportstyl en gemak is 'n deurlopende tema in sy werk, ongeag die seisoen se fokus, soos kuns of sport.

  • 00:05:00 - 00:10:00

    Die ontwerper se oorsprong is gekoppel aan herinneringe van sy ma en die gees van oorspronklikheid wat sy kreatiewe pad benewens die navorsing oor ontwerpeurs begin het. Die begeerte om in New York te werk, het gelei tot 'n organiese en spontane ontwerpproses, wat dikwels moed inspuit van hartsimpaties.

  • 00:10:00 - 00:15:00

    Die ontwikkeling van stowwe en die eksperimentering met unieke materiale speel 'n belangrike rol in die ontwerpproses van die ontwerper. Hy sien mode as 'n mengsel van artistieke invloede, insluitend musiek, wat 'n groot skeppende bron vir sy werk is, wat die styl van die aanbieding beïnvloed.

  • 00:15:00 - 00:20:00

    Die idee van 'n encore-performans tydens 'n modevertoning was inspirerend, aangesien dit 'n gevoel van opwinding en verwagting skep, terwyl die ontwerper nuwe sosiokulturele interaksies in die modebedryf bevorder. Hy benadruk die harde werksaspek van die bedryf, wat dikwels glamorisering met 'n gewaarwording van eie federatiewe prestasies vermeng.

  • 00:20:00 - 00:25:00

    Die ontwerper glo dat die werklike waarde van 'n produk nie net kennisgewing, maar ook 'n demokratiese benadering tot mode vereis. Hy het 'n unieke benadering om modemerke te bemark, terwyl die klem val op die todienste van klante, en dus die vervaardiging van toeganklike produkte bevorder.

  • 00:25:00 - 00:30:00

    Hy erken dat die ontwerpproses 'n voortdurende leerervaring is, wat refleksie en aanpassing vereis. Sy loopbaan het 'n reis na sukses geopper en snyk binne-in die agtergrond van die modelle en die posisie van die modebedryf, wat dringende en opwindende geleenthede ondersteun.

  • 00:30:00 - 00:35:57

    Die ontwerper se familie-erfdeel, met 'n fokus op immigrant-ervarings, vorm die kern van sy ontwerpe en verbind sy werke direk met kulturele erfenisse. Sy eerste poging om 'n besigheid te vestig het sy maatskaplike sentimente gewaarborg, gebaseer op werk, selfmotivering, en die lewens wat sy ouers deur 'n reeks uitdagings oorgestaan het.

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ビデオQ&A

  • Wat is die ontwerper se benadering tot mode?

    Die ontwerper fokus op storietelling en die opbou van 'n verbintenis met kliënte, met 'n klem op sportmode en gemak.

  • Hoe het die ontwerper in die modebedryf begin?

    Hy het sy handelsmerk in 2005 begin terwyl hy nog studeer het en het sy passie vir mode tydens sy studies ontdek.

  • Wat is die rol van musiek in sy ontwerpproses?

    Musiek is 'n groot inspirasie vir hom en speel 'n belangrike rol in sy mode shows en advelasies.

  • Hoe balanseer hy besigheid en kreatiwiteit?

    Hy meng besigheidsbesluite met kreatiewe denkprosesse, altyd met die einddoel in gedagte.

  • Wat was 'n belangrike les wat hy geleer het in sy loopbaan?

    Hy het geleer om nie ooit te dink dat hy alles verstaan nie; verandering is altyd 'n faktor.

  • Hoe belangrik is dit vir hom om inklusiewe mode te skep?

    Hy het 'n passie om 'n wye verskeidenheid kliënte te dien en mode toeganklik te maak.

  • Wat was 'n van sy beste herinneringe in die modebedryf?

    Hy praat oor sy eerste mode-show en die geleenthede wat gevolg het, insluitend werksverhoudinge met ikoniese modelle.

  • Wat het hom geïnspireer tot sy modeshows?

    Hy is geïnspireer deur musiek, kuns en sy eie kultuur agtergrond.

  • Hoe het sy ouers se agtergrond hom beïnvloed?

    Hy voel trots om 'n Asiërs-Amerikaanse modeontwerper te wees en gebruik sy platform om ander te inspireer.

  • Wat is sy visie vir die toekoms van sy handelsmerk?

    Hy wil voortgaan om 'n merk te bou wat relevant en toeganklik is, met 'n fokus op diversiteit.

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  • 00:00:07
    [Music]
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    I think the great thing about fashion is
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    that it's changing all the time and the
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    people in the industry are just kind of
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    crazy enough to kind of go along with
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    the ride I have a brand here in New York
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    and as of two months ago I was appointed
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    creative director of Len Yaga I started
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    my brand in
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    2005 I was in school at the time
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    registered I should say it was my I just
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    finished my sophomore year of college at
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    Parson and I was at this moment when I
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    felt that I was ready for a new
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    challenge in a way and um I I just
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    really wanted to kind of get out there
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    and kind of get my hands dirty I guess
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    to put in the simplest term the idea for
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    me in the beginning was always two
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    things it was always to tell a story and
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    to build a connection with a customer
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    and an audience I think if you don't
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    have those two things for me in my
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    opinion you know um it's not worth it
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    there always has to be a reference to
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    something that I feel there's a where
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    there's a comfort level and and by that
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    I mean you know um you know my roots and
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    kind of pieces that I like are always
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    very heavily rooted in sport sports wear
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    and this idea of ease and this idea of
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    items that people love to wear and can
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    relate to and you know it doesn't matter
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    if this season we're thinking about art
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    deco or next season we're thinking about
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    you know I don't know ice hockey each
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    element kind of has to bring itself back
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    into that idea of classic sportsware
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    there's this idea of elevating the every
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    day that I that I just I've always been
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    attracted to the sweatshirt just iMed
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    mediately kind of you know everyone you
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    know when they think sweatshir they
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    probably think for the majority you know
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    they're sitting at home watching TV on
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    their couch and throwing on their
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    comfiest pair of sweatpants and
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    sweatshirt you know but then you know
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    the idea that you can take that item and
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    that reference and apply to something
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    completely abstract um but still have
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    that connotation and that reference I
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    think is uh I I don't know it's
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    interesting you know I think a lot of
  • 00:02:24
    people um look at me and you know look
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    at my age and they have immediately this
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    perception of the brand you know being
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    you know what it is and sometimes our
  • 00:02:33
    customer is a lot younger and sometimes
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    our customer is a lot older and I think
  • 00:02:38
    that's what's so great and what inspires
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    me every day is that you know our brand
  • 00:02:42
    really is much more about a sensibility
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    and an attitude and you know it's not
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    defined by where you live or how old you
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    are or you know what your cultural
  • 00:02:52
    background is um I think probably the
  • 00:02:54
    first memories I have were probably just
  • 00:02:57
    going with my mom to the hair salon and
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    having to wait for her and and um you
  • 00:03:01
    know sitting in the waiting area and
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    then you know naturally you're just
  • 00:03:04
    looking at magazines cuz that's all
  • 00:03:06
    there is to do I just remember one time
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    I I I took I I stole one of the
  • 00:03:10
    magazines from the hair salon and
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    brought it home with me and I just
  • 00:03:13
    looked at it over and over and over
  • 00:03:16
    again and I probably read that issue
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    probably over a hundred times from that
  • 00:03:20
    point on I would just start sketching
  • 00:03:22
    and kind of I wanted to kind of recreate
  • 00:03:25
    kind of the imagery that I saw and um
  • 00:03:28
    and then from that point it kind of LED
  • 00:03:30
    my interest to kind of do more research
  • 00:03:31
    and see like you know what who were
  • 00:03:33
    these designers you know where did they
  • 00:03:35
    study what were they you know what were
  • 00:03:37
    they doing and where were they designing
  • 00:03:38
    and then I decided that New York was
  • 00:03:41
    kind of going to be the place that was
  • 00:03:42
    for me and that I was going to start and
  • 00:03:43
    if it took me somewhere else EV then
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    later on then you know great I wanted it
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    to be my first stepping stone I would
  • 00:03:50
    say I'm rarely the kind of designer that
  • 00:03:52
    would say I'm going on this trip and
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    this is going to be what I'm going to
  • 00:03:57
    dedicate next season to and
  • 00:04:00
    go from there um it usually starts with
  • 00:04:04
    a very abstract feeling or reaction to
  • 00:04:06
    kind of what we've done before or
  • 00:04:09
    previously and then we build from there
  • 00:04:11
    you know we come in every single day and
  • 00:04:12
    the direction will change probably most
  • 00:04:15
    likely and it'll say I saw this napkin
  • 00:04:18
    and I love the way that it ripped and we
  • 00:04:19
    should do that on a hem oh wait but I
  • 00:04:21
    thought we were talking about very clean
  • 00:04:22
    lines well you know then we need to make
  • 00:04:25
    the clean line look like the rip lines
  • 00:04:27
    um or it could be you know I could have
  • 00:04:30
    this idea that I'm toly into I don't
  • 00:04:33
    know electronic music and then I could
  • 00:04:34
    go to this concert and then you know I
  • 00:04:37
    don't know be completely enthralled and
  • 00:04:40
    you know inspired by the opposite the
  • 00:04:43
    the inspiration process is very organic
  • 00:04:45
    and it's always a reaction and a
  • 00:04:47
    dialogue with everyone that I'm working
  • 00:04:48
    with that I think makes it interesting
  • 00:04:50
    and then um you know and it pushes and
  • 00:04:53
    pulls and it goes into a lot of
  • 00:04:55
    different directions before it ends up
  • 00:04:56
    on the runway we've always worked
  • 00:04:58
    primarily with your up on getting our
  • 00:05:01
    Fabrics we've taken a lot more of a um a
  • 00:05:04
    customized approach to developing our
  • 00:05:07
    fabrics and that process is so inspiring
  • 00:05:12
    just the trial and the error aspect of
  • 00:05:15
    having these very crazy abstract ideas
  • 00:05:17
    of saying oh let's I don't know cut this
  • 00:05:20
    up and re embroider it and put it
  • 00:05:21
    together in a way that looks like hair
  • 00:05:23
    you know seeing that come back and
  • 00:05:25
    sometimes it's the most horrendous thing
  • 00:05:28
    and sometimes it's the most um inspiring
  • 00:05:31
    and beautiful thing and or sometimes
  • 00:05:33
    it's such an ugly thing that we want to
  • 00:05:34
    make it beautiful the fashion is very um
  • 00:05:38
    is very much like a Melting Pot that is
  • 00:05:40
    looking at music a lot more it's looking
  • 00:05:43
    at art a lot more it's looking at you
  • 00:05:45
    know theater music and musicians are
  • 00:05:47
    probably one of the most inspiring
  • 00:05:48
    things for me I think so much of what
  • 00:05:52
    has happened in fashion can be and
  • 00:05:54
    should be attributed to music Punk
  • 00:05:57
    grunge Glam Rock pop you know all of
  • 00:06:01
    these style movements I start from music
  • 00:06:05
    I'm So Into so many different kinds of
  • 00:06:07
    music and genres of music that um in my
  • 00:06:11
    shows it always kind of plays a very
  • 00:06:13
    important part it can kind of completely
  • 00:06:16
    change the way that you perceive a show
  • 00:06:19
    or a an ad campaign or you know whatever
  • 00:06:23
    yeah in that sense it's it's it's been a
  • 00:06:25
    it's been one of the most important
  • 00:06:26
    things for me the idea of an encore
  • 00:06:28
    performance
  • 00:06:30
    um was really you know interesting to me
  • 00:06:33
    you know I love when you go to a concert
  • 00:06:35
    and you know you're so revved up by the
  • 00:06:37
    music and the you know the art the
  • 00:06:39
    musician is kind of going going and then
  • 00:06:41
    the show ends and then everyone you know
  • 00:06:42
    you hear everyone cheering and it's like
  • 00:06:44
    this like great moment that this energy
  • 00:06:46
    in the room you know and then they come
  • 00:06:48
    back and they say their their best for
  • 00:06:50
    last wanted to take that concept and
  • 00:06:52
    kind of put it into show for fashion
  • 00:06:54
    show format so we had you know our show
  • 00:06:58
    and the 35 looks or whatever and um it
  • 00:07:02
    ended and everyone thought it was an end
  • 00:07:04
    and we had Jazelle and Shalom and
  • 00:07:06
    Frankie and all of them come out and it
  • 00:07:08
    was a it was a different and it was kind
  • 00:07:09
    of you know the Encore performance I've
  • 00:07:11
    always wanted to work with them and I've
  • 00:07:12
    always wanted to kind of bring back that
  • 00:07:14
    moment when they used to do shows
  • 00:07:16
    together um cuz I remember watching
  • 00:07:18
    backstage videos and you know seeing
  • 00:07:20
    backstage photos where they would just
  • 00:07:21
    be hanging out and you know and just
  • 00:07:23
    being themselves I think that's what I
  • 00:07:25
    miss a lot sometimes I don't know you
  • 00:07:27
    know it it still happens but you know
  • 00:07:29
    kind of seeing that and you know
  • 00:07:31
    recognizing those those very authentic
  • 00:07:33
    relationships um that was kind of really
  • 00:07:37
    where it came from you know I think a
  • 00:07:38
    lot of people see the industry as
  • 00:07:39
    something that is very glamorized it's a
  • 00:07:42
    lot of hard work it's a lot of behind
  • 00:07:44
    the scenes that you know until you're
  • 00:07:46
    working in it you don't realize it takes
  • 00:07:48
    a lot of people and a lot of work to
  • 00:07:50
    create what it is you know whatever it
  • 00:07:53
    is a fashion show of an image a magazine
  • 00:07:56
    you know and it takes a lot of long
  • 00:07:58
    hours there's a lot more of a
  • 00:08:02
    opportunity to put a designer aesthetic
  • 00:08:06
    into different price points now because
  • 00:08:09
    the way that the fashion industry has
  • 00:08:11
    really kind of opened up and grown and
  • 00:08:14
    um for me it's always been about that
  • 00:08:16
    it's always been about this is the kind
  • 00:08:18
    of product that I want to design and
  • 00:08:20
    this is who I want to wear it and if
  • 00:08:23
    they can't afford it then it's not doing
  • 00:08:26
    anything it's you know it's sitting in
  • 00:08:28
    my showroom
  • 00:08:30
    so and it really comes down to Fabrics
  • 00:08:32
    really and the the embroideries and
  • 00:08:34
    treatments of things cuz you can do
  • 00:08:37
    something that's very forward and very
  • 00:08:39
    has a very strong point of view with an
  • 00:08:41
    aesthetic and um find out ways to kind
  • 00:08:44
    of you know deliver it at a very
  • 00:08:47
    accessible price point I think really
  • 00:08:49
    the only thing that really separates
  • 00:08:51
    them now are our stores in away this
  • 00:08:54
    price point being on this floor and that
  • 00:08:55
    price point being on that floor but I
  • 00:08:56
    think they're also very much changing um
  • 00:08:59
    the way that they look at things and
  • 00:09:00
    they look at Brands and it's much more
  • 00:09:02
    about pairing and aesthetic than it is
  • 00:09:05
    about you know price I was more
  • 00:09:08
    interested about seeing people on the
  • 00:09:09
    street wearing my clothes and when I
  • 00:09:11
    when I saw that that was the thing that
  • 00:09:13
    made me the most happy um but there was
  • 00:09:17
    you know I think you're immediately
  • 00:09:19
    thrown into that ball game of you know
  • 00:09:23
    okay you're showing on a Runway and
  • 00:09:25
    you're showing next to this designer and
  • 00:09:26
    that Designer so the expectations from
  • 00:09:29
    critics are as of the same in a certain
  • 00:09:32
    way it's pushed me to do a lot of
  • 00:09:34
    different things that I probably
  • 00:09:34
    wouldn't have thought of you know uh as
  • 00:09:37
    I wanted to progress the fashion shows
  • 00:09:39
    and evolve the fashion show and the
  • 00:09:40
    collection for main Seasons it's enabled
  • 00:09:43
    me to kind of think about my business in
  • 00:09:45
    a different way and say okay what are
  • 00:09:47
    the what are the core elements what are
  • 00:09:48
    these pieces that I very much still
  • 00:09:51
    believe in and that maybe shouldn't be
  • 00:09:52
    put on a run way but the customer needs
  • 00:09:55
    and in that te was born it's not a
  • 00:09:57
    diffusion line you know it's it's a
  • 00:09:59
    representative of kind of these everyday
  • 00:10:02
    Basics that um have the ease of a
  • 00:10:04
    T-shirt and it started with just cut and
  • 00:10:06
    so Jersey and now it has it's a full
  • 00:10:08
    collection it has leather it has
  • 00:10:10
    tailoring it has knits um has swim
  • 00:10:13
    having that element in my business
  • 00:10:15
    enabled me to kind of push the product
  • 00:10:17
    that I do show on the runway much more
  • 00:10:20
    forward I'm proud of all the work that
  • 00:10:22
    I've done you know cuz it's it's led me
  • 00:10:24
    to where I am now um it's it's humorous
  • 00:10:27
    to me when I see kind of the things that
  • 00:10:29
    I used to do our very first item that
  • 00:10:31
    create that we created was a sweater
  • 00:10:34
    with a anaria on the back of a girl's
  • 00:10:37
    face
  • 00:10:39
    smoking which probably wasn't the best
  • 00:10:41
    message to put out there on every single
  • 00:10:43
    sweater and I really thought that was
  • 00:10:45
    going to be our our piece you know that
  • 00:10:47
    was going to be like that's our that's
  • 00:10:49
    what people recognize the brand for and
  • 00:10:51
    it lasted two
  • 00:10:54
    seasons and uh it is no longer in the
  • 00:10:56
    collection but other than that I look at
  • 00:10:59
    the collection today and almost every
  • 00:11:02
    piece that was in my first ready to wear
  • 00:11:04
    collection is in the collection today in
  • 00:11:07
    some way shape or form I'm always
  • 00:11:09
    thinking okay what is the end objective
  • 00:11:10
    you know what are we trying to create
  • 00:11:11
    what's the concept who's the customer
  • 00:11:14
    profile what's the price point I'm not
  • 00:11:15
    just being like okay I'm going to design
  • 00:11:17
    this t-shirt and then I'm going to give
  • 00:11:18
    it to them and like have them figure it
  • 00:11:20
    out how do you know how to balance like
  • 00:11:24
    your time and your energy into the
  • 00:11:27
    business side of things with the cre
  • 00:11:29
    side of things how do you figure that
  • 00:11:30
    out you know it's funny you asked that
  • 00:11:32
    because I was thinking about this and I
  • 00:11:34
    don't know if it's just being Chinese
  • 00:11:37
    not saying that but like I always really
  • 00:11:40
    think about the business aspect tied
  • 00:11:42
    into the creative decisions you know I
  • 00:11:44
    always say to my team you know we as a
  • 00:11:47
    Brandon in our culture we always try to
  • 00:11:49
    apply creative thinking to business
  • 00:11:51
    decisions and business acument to kind
  • 00:11:53
    of creative you know creative you know
  • 00:11:55
    process and I really flip that back and
  • 00:11:58
    forth in every every project that I work
  • 00:12:01
    on you know I think about the big
  • 00:12:02
    picture you know when I work on a
  • 00:12:04
    collaboration or I work on you know any
  • 00:12:06
    kind of partnership I'm always thinking
  • 00:12:08
    okay what is the end objective you know
  • 00:12:09
    what are we trying to create what's the
  • 00:12:10
    concept who's the customer profile
  • 00:12:12
    what's the price point what's the
  • 00:12:14
    distribution model you know what I mean
  • 00:12:15
    I'm not just being like okay I'm going
  • 00:12:17
    to design this t-shirt and then I'm
  • 00:12:18
    going to give it to them and like have
  • 00:12:19
    them figure it out that's never been the
  • 00:12:21
    way that I work and I think that was
  • 00:12:22
    probably also one of the reasons why my
  • 00:12:25
    time in Paris was difficult because in
  • 00:12:27
    those kind of structures you put a bit
  • 00:12:29
    into a box you know um where I was not
  • 00:12:33
    used to being in a box I was very much
  • 00:12:34
    used to being part of the whole
  • 00:12:36
    conversation and so uh
  • 00:12:40
    before I knew anything so we're going to
  • 00:12:43
    do a little trip down memory lane right
  • 00:12:45
    now and uh we'll see if I remember
  • 00:12:48
    everything now this is why I hate
  • 00:12:51
    YouTube cuz there's videos that you just
  • 00:12:54
    kind of wish would disappear and they're
  • 00:12:56
    forever locked on the internet and will
  • 00:12:59
    ever be cemented as part of my history
  • 00:13:03
    but this was my first presentation and I
  • 00:13:05
    remember gosh I don't know what I was
  • 00:13:07
    thinking that trucker hat is horrendous
  • 00:13:10
    uh my outfit is
  • 00:13:12
    horrendous but you know what it was fun
  • 00:13:14
    I remember backstage we were all eating
  • 00:13:17
    pizza and my casting director was
  • 00:13:19
    freaking out because she was like the
  • 00:13:21
    models are eating pizza and their
  • 00:13:22
    outfits and then you know she's told
  • 00:13:24
    some going to go find me and then like
  • 00:13:26
    someone found me and then came over and
  • 00:13:27
    be like wait but Alex is eating pizza
  • 00:13:29
    with the models in their clothes in the
  • 00:13:31
    lineup um obviously a lot has changed
  • 00:13:34
    since then probably my first
  • 00:13:36
    presentation during Fashion Week this
  • 00:13:38
    was at the Afterparty that we had at the
  • 00:13:41
    abandoned shopping mall one year um
  • 00:13:44
    Nicki Minaj performed and this is
  • 00:13:47
    obviously Rihanna needs probably no
  • 00:13:49
    introduction we showed up that night and
  • 00:13:51
    I remember you know my team being like
  • 00:13:54
    Oh Rihanna's coming um we're going to go
  • 00:13:56
    get her downstairs and she literally
  • 00:13:58
    just pulled up in a card and have any
  • 00:13:59
    security with her she so down to earth
  • 00:14:01
    and just walked in by herself and I can
  • 00:14:03
    tell in my the redness in my face that
  • 00:14:06
    this was probably earlier on in the
  • 00:14:08
    night H this was such a fun party this
  • 00:14:12
    was probably one of the first uh bigger
  • 00:14:15
    After parties that we did I remember we
  • 00:14:17
    had ABC home um sponsor the Afterparty
  • 00:14:21
    and I think they thought it was going to
  • 00:14:22
    be some really Chic apartment set up so
  • 00:14:25
    they lent all this furniture and kind of
  • 00:14:28
    set it out this basement that uh was
  • 00:14:32
    essentially in our in our office
  • 00:14:33
    building that we are at now and we had
  • 00:14:36
    Foxy Brown there and it was so hot
  • 00:14:38
    everyone's sweating people are like
  • 00:14:39
    dancing on top of all the furniture it
  • 00:14:41
    was just such a good vibe it's kind of I
  • 00:14:44
    think this is probably what really
  • 00:14:45
    kicked off our reputation for having
  • 00:14:48
    parties and what kind of ended up
  • 00:14:50
    escalating essentially into wangfest but
  • 00:14:52
    this was a awesome awesome year we went
  • 00:14:55
    to Hooters uh after the show before we
  • 00:14:57
    went to the afterparty and um they
  • 00:15:01
    actually didn't acknowledge our
  • 00:15:03
    reservation and wouldn't take us so we
  • 00:15:07
    left and but we kept the t-shirts this
  • 00:15:10
    is a picture obviously of Madonna I
  • 00:15:13
    don't know why I'm biting her this was
  • 00:15:16
    at our Afterparty after the Adidas
  • 00:15:18
    introduction this was like right
  • 00:15:20
    afterwards she came back to say hi we're
  • 00:15:22
    hanging out backstage I guess I just
  • 00:15:24
    went in for the kill and decided to take
  • 00:15:26
    a bite out of her shoulder oh gosh
  • 00:15:29
    this video well this was you know
  • 00:15:32
    definitely in the early years was the
  • 00:15:33
    first show I did with Aaron Watson and I
  • 00:15:36
    was so excited cuz she was someone that
  • 00:15:39
    I was just so inspired by found out that
  • 00:15:41
    we lived in the same building this year
  • 00:15:44
    and you know I just kind of like asked
  • 00:15:46
    her if she wanted to stle the show and
  • 00:15:48
    she graciously said yes yeah these are
  • 00:15:50
    this is a great memory and I loved
  • 00:15:52
    working with Aaron and um it's just been
  • 00:15:56
    you know great memories ah one of my
  • 00:15:59
    favorite parties actually this is our 10
  • 00:16:01
    year anniversary this was the year that
  • 00:16:04
    after the show ended the wall open and
  • 00:16:07
    we kind of created this
  • 00:16:09
    nightclub um with all of these amazing
  • 00:16:12
    pole dancers we had ludicrous perform we
  • 00:16:14
    had Lil Wayne perform we had Tanashi
  • 00:16:17
    perform I remember we almost didn't get
  • 00:16:19
    ludicrous or L Wayne cuz it was like
  • 00:16:21
    thunderstorms that night one of my
  • 00:16:23
    favorite memories was all of these
  • 00:16:25
    people just started I remember it was at
  • 00:16:26
    the pier and uh all of these these
  • 00:16:29
    people would just start rushing in as
  • 00:16:31
    soon as the gate would open and they
  • 00:16:32
    essentially just like knocked down all
  • 00:16:34
    of the security and the pr people and
  • 00:16:37
    then just people would just come in
  • 00:16:38
    rushes and it was essentially
  • 00:16:40
    pandemonium but I L I loved it I was
  • 00:16:43
    like let them in let everyone in and it
  • 00:16:46
    was just uh great energy and it went
  • 00:16:49
    until like 4:00 a.m. oh this was a
  • 00:16:51
    really um special show it was the year
  • 00:16:54
    that we decided we wanted to do
  • 00:16:56
    essentially an encore to our fashion
  • 00:16:59
    show cuz I was really inspired by you
  • 00:17:00
    know every time we go to these music
  • 00:17:02
    shows or you know concerts you know
  • 00:17:04
    there's always some sort of Encore
  • 00:17:06
    performance and you know you kind of
  • 00:17:08
    have this incredible high after a show
  • 00:17:11
    ends you know with the finale that I was
  • 00:17:12
    like oh my gosh we should kind of like
  • 00:17:13
    come back at the very end with super
  • 00:17:15
    models and the first person I asked and
  • 00:17:18
    I knew was a dream to work with um who I
  • 00:17:21
    was always obsessed with growing up was
  • 00:17:23
    Jazelle and when she said yes I was like
  • 00:17:25
    freaking out I didn't even know real
  • 00:17:28
    realiz how you know um that came to be
  • 00:17:31
    and then once it was Jazelle I was like
  • 00:17:33
    we got to get Carmen we got to get
  • 00:17:34
    Frankie we got to get Shalom and kind of
  • 00:17:36
    all of these models that I grew up
  • 00:17:37
    idolizing and so that was a really uh
  • 00:17:41
    great year and we shot some really great
  • 00:17:44
    pictures at the end all of the girls in
  • 00:17:47
    this room with all these like huge oil
  • 00:17:49
    tanks and um was probably yeah one of my
  • 00:17:52
    favorite collections oh gosh this year
  • 00:17:56
    oh there I am with one of my best
  • 00:17:58
    friends Mike riding on someone's
  • 00:18:00
    shoulder spraying beer into the audience
  • 00:18:02
    typical uh we decided to have a carnival
  • 00:18:05
    over on the West Side Highway underneath
  • 00:18:08
    what is now a apartment building but
  • 00:18:10
    used to be an empty parking lot across
  • 00:18:12
    the street from Avenue you know what the
  • 00:18:15
    things that we were able to do back then
  • 00:18:17
    gosh this was a great year we had like
  • 00:18:19
    carnival rides uh Mia was there um I
  • 00:18:24
    can't remember oh yeah I think she was
  • 00:18:25
    supposed to perform something happened
  • 00:18:27
    this was the last valenciaga show uh I
  • 00:18:30
    remember I wanted to do an all-white
  • 00:18:32
    show and the whole inspiration was kind
  • 00:18:36
    of really a love letter I wanted it to
  • 00:18:40
    be super sensual super romantic
  • 00:18:42
    something that people probably weren't
  • 00:18:44
    expecting from me we invited a bunch of
  • 00:18:47
    girls that were models as well as like
  • 00:18:49
    young actresses um young Hollywood to
  • 00:18:52
    Paris to walk the show my dear friend
  • 00:18:54
    zoeo um in the show she would close it
  • 00:18:57
    but she was in the show and it was just
  • 00:18:59
    a really special show cuz it was my last
  • 00:19:00
    season it was like a great moment
  • 00:19:02
    because we had the way that we opened
  • 00:19:04
    the show was with Biggie and um puff
  • 00:19:08
    song Going Back to Cali and it was
  • 00:19:10
    probably one of my favorite soundtracks
  • 00:19:11
    that I actually got to work on and yeah
  • 00:19:13
    it was a really happy moment and I
  • 00:19:16
    wanted it to be really uplifting and I
  • 00:19:18
    really enjoyed my time in Paris but it
  • 00:19:19
    was time to go back to New York it was
  • 00:19:20
    time to focus on my own brand and so
  • 00:19:23
    yeah there it goes this was our last
  • 00:19:25
    show at Rockefeller Center it was a
  • 00:19:26
    really big deal cuz I've always wanted
  • 00:19:27
    to have a show there it was an amazing
  • 00:19:29
    location because it was right where the
  • 00:19:30
    ice skating rink was and I knew I wanted
  • 00:19:32
    to do something that was public facing
  • 00:19:33
    as well as having somewhere where the
  • 00:19:35
    industry and the editors still felt like
  • 00:19:38
    you know they um you know had their
  • 00:19:40
    moment you know learning my lesson from
  • 00:19:42
    previous Seasons it was a really special
  • 00:19:45
    show cuz I brought also my mom and dad
  • 00:19:47
    out at the very end and it was really a
  • 00:19:49
    tribute to the pioneers of American
  • 00:19:51
    fashion
  • 00:19:53
    before I knew
  • 00:19:56
    anything and uh this was my my very
  • 00:19:59
    first season that I launched full
  • 00:20:01
    collection and I wore very low tank tops
  • 00:20:04
    and always seemed to have a baseball cap
  • 00:20:07
    on tilted up Spring 2004 or seven oh
  • 00:20:12
    this is ISA who's my niece this was the
  • 00:20:14
    first time she came to one of our shows
  • 00:20:17
    and you know so funny because it came
  • 00:20:19
    became such a thing and we weren't even
  • 00:20:21
    thinking really it was just more like
  • 00:20:23
    hey you know like my I worked with my
  • 00:20:25
    family I always wanted my family to be a
  • 00:20:26
    part of every moment and Milestone and
  • 00:20:29
    so uh you know we just kind of like
  • 00:20:31
    found this well not we didn't find this
  • 00:20:33
    outfit we actually made her this little
  • 00:20:35
    coat and um I found this little vintage
  • 00:20:38
    Chanel bag that was just really cute and
  • 00:20:39
    I gave it to her and my sister-in-law
  • 00:20:41
    was like oh should she just wear this to
  • 00:20:42
    the show and so we did and like I think
  • 00:20:44
    after that she came for a few seasons
  • 00:20:46
    and we started making her custom outfits
  • 00:20:48
    and yeah it was a really it was a really
  • 00:20:50
    special moment and I remember Kanye
  • 00:20:52
    would email me and be like yo who's
  • 00:20:54
    styling your knees oh gosh so this
  • 00:20:57
    is this is my mom and uh I gave her this
  • 00:21:01
    pimp cup essentially that my sister gave
  • 00:21:04
    me for one of my birthdays like 10 years
  • 00:21:06
    ago and um I don't I still think to this
  • 00:21:09
    day my mom doesn't know what it meant
  • 00:21:10
    but I just told her to hold it and uh
  • 00:21:13
    this is ho for show and uh just a very
  • 00:21:16
    cute moment this is a picture of one of
  • 00:21:19
    the first fashion shows that I did in
  • 00:21:21
    San Francisco as you can see I'm very
  • 00:21:24
    much an amateur and I just started
  • 00:21:26
    cutting up fabric and you know scraps
  • 00:21:29
    and things that I would find you know in
  • 00:21:31
    bins at fabric stores and uh this
  • 00:21:34
    actually happened at one of my brother's
  • 00:21:36
    parties in San Francisco he used to
  • 00:21:38
    throw parties um with my sister-in-law
  • 00:21:41
    and um I would ask some of my friends
  • 00:21:43
    you know some of his friends some of my
  • 00:21:45
    friends and I remember you know some of
  • 00:21:47
    them were under 18 and it was like a
  • 00:21:48
    nightclub so we had to like sneak my
  • 00:21:50
    friends in and kind of like you know get
  • 00:21:51
    them dressed you know um backstage have
  • 00:21:54
    them do the fashion and then have them
  • 00:21:55
    sneak out through the back door again
  • 00:21:57
    but it was really fun this is Met Gala
  • 00:21:59
    with Amy Schumer obviously you know
  • 00:22:01
    every year I'm always just like who am I
  • 00:22:03
    going to have the most fun with and Amy
  • 00:22:06
    for sure was someone that you know I was
  • 00:22:07
    a huge fan of and it was her first Met
  • 00:22:10
    Gala and we had a great time she was an
  • 00:22:13
    amazing date she just you know just made
  • 00:22:15
    me feel really comfortable and you know
  • 00:22:17
    I tried to make her feel as comfortable
  • 00:22:19
    as she could you know the red was a
  • 00:22:20
    really beautiful choice and um yeah it
  • 00:22:24
    was a fun year this was one of the first
  • 00:22:26
    shoots not first shoot but kind of like
  • 00:22:28
    big editorials that we got um as a brand
  • 00:22:30
    and this was an interview magazine it
  • 00:22:32
    was done with Carl temper and Michael
  • 00:22:34
    yansen and I remember Carl just being
  • 00:22:36
    like you know buch a bunch of your
  • 00:22:37
    friend invite a bunch of your friends
  • 00:22:39
    and you know whoever you know you know
  • 00:22:42
    you want to be part of it and I was like
  • 00:22:43
    wow this is so cool and you know of
  • 00:22:45
    course Aaron and Alice Dalal were in it
  • 00:22:48
    as well as a few of the models from the
  • 00:22:50
    show like Mira who we introduced That
  • 00:22:52
    season and then a lot of my close
  • 00:22:54
    friends like Ryan Corbin and Daniel
  • 00:22:57
    Packer came in he just like turned on
  • 00:22:59
    music and he's like okay you guys just
  • 00:23:00
    dance and Natasha vavic started taking
  • 00:23:03
    her top off and other people just like
  • 00:23:04
    it became this Mosh Pit but it was a
  • 00:23:07
    really fun fun photo shoot and the
  • 00:23:10
    energy was just so high and uh it's kind
  • 00:23:13
    of one of those pictures that I think
  • 00:23:15
    still feel very resonant to um or you
  • 00:23:19
    know to the brand today and you know
  • 00:23:21
    just kind of really have capture the
  • 00:23:23
    energy of something that will'll always
  • 00:23:24
    stand for which is just to be very um
  • 00:23:28
    kind of rebellious Spirit but yeah so
  • 00:23:32
    this was a video that we did with bong
  • 00:23:33
    qu who again I was a huge fan of and you
  • 00:23:37
    know at the time it was just funny
  • 00:23:38
    because well yes it was funny but not
  • 00:23:40
    the pun in the sense that you know
  • 00:23:42
    people would say like oh you know wanted
  • 00:23:44
    to make all these videos with people
  • 00:23:45
    that weren't traditionally accepted in
  • 00:23:48
    fashion or you know wasn't and I just
  • 00:23:51
    thought like I just wanted to bring
  • 00:23:52
    people in that I enjoyed you know on a
  • 00:23:56
    personal level um that I thought thought
  • 00:23:58
    you know just were really interesting
  • 00:24:01
    and you know especially in this case
  • 00:24:03
    humorous and uh to be able to play with
  • 00:24:07
    fashion and humor in a way that wasn't
  • 00:24:09
    traditionally kind of explored and so we
  • 00:24:12
    made this really kind of fun short
  • 00:24:14
    comedic skit um with bqu where she was
  • 00:24:17
    working at our store just being kind of
  • 00:24:18
    like the worst employee ever and uh she
  • 00:24:22
    did such an amazing job I think it was
  • 00:24:23
    one of my favorite um video campaigns
  • 00:24:26
    that we did Rocky was in it and is this
  • 00:24:29
    kind of like a great mashup I decided I
  • 00:24:31
    wanted to do a secret event and I wanted
  • 00:24:34
    to kind of send out this invite that
  • 00:24:35
    everyone was invited um you know we kind
  • 00:24:38
    of just all did all this advertising on
  • 00:24:41
    the street we sent out like an invite on
  • 00:24:43
    Instagram and we essentially invited
  • 00:24:45
    everyone to this undisclosed location in
  • 00:24:47
    the me packing district and we basically
  • 00:24:50
    just put a bunch of free merchandise and
  • 00:24:54
    inventory in this warehouse and people
  • 00:24:56
    didn't know what they were coming to
  • 00:24:57
    some people thought it was like a Jay-Z
  • 00:24:59
    concert and other people thought it was
  • 00:25:00
    like a photo shoot or a casting call and
  • 00:25:04
    when they walked in we played this kind
  • 00:25:06
    of um projection of myself introducing
  • 00:25:09
    to them to the space and then like told
  • 00:25:11
    them they had like essentially 10
  • 00:25:12
    minutes to take everything that they um
  • 00:25:15
    could and it was really fun and I
  • 00:25:19
    remember everyone at the end like were
  • 00:25:20
    just like they had all this like product
  • 00:25:23
    in their hands that they couldn't even
  • 00:25:24
    hold they were kind of like stumbling
  • 00:25:25
    out into the street and it became this
  • 00:25:26
    kind of like trade
  • 00:25:29
    moment where they were you know oh you
  • 00:25:31
    got 10 of those I want one of these and
  • 00:25:33
    it was a really kind of yeah fun little
  • 00:25:36
    video campaign that we did and um
  • 00:25:39
    hopefully I get to do more of those this
  • 00:25:41
    was a head shot that I don't know how
  • 00:25:43
    old was I here probably like six when I
  • 00:25:47
    thought I wanted to be a child actor I
  • 00:25:49
    actually don't even remember taking the
  • 00:25:51
    picture but I remember I went on a few
  • 00:25:52
    auditions did not go well did not get me
  • 00:25:54
    any jobs thank God that period of my
  • 00:25:56
    life was a very short-lived one
  • 00:25:58
    but we're moving on now I don't even
  • 00:26:01
    know how old I am here but I was in
  • 00:26:02
    boarding school we had a dance recital
  • 00:26:05
    every year and I used to always try out
  • 00:26:06
    for the hip-hop um the hip-hop routine
  • 00:26:09
    and I would never get it it was like the
  • 00:26:11
    one that everyone always wanted and I
  • 00:26:12
    never get it I was always really
  • 00:26:14
    depressed but I did make the modern Jazz
  • 00:26:17
    routine and I was the only one who
  • 00:26:19
    didn't have a partner apparently so
  • 00:26:22
    there you go Jess okay hands the pock
  • 00:26:25
    thumb to have you back it try to pull it
  • 00:26:28
    up high powerful strong walk okay mean
  • 00:26:32
    know it's a constant learning experience
  • 00:26:34
    for me and in that I have this
  • 00:26:36
    incredible curiosity to always evolve
  • 00:26:40
    and to you know see how far the story
  • 00:26:44
    and the creative process that I have in
  • 00:26:45
    my head can extend and Inc that the live
  • 00:26:49
    stream yes the live stream so good right
  • 00:26:52
    you twerking so hard what it is it is I
  • 00:26:56
    like she twerking so hard her lays in
  • 00:26:57
    the back well we started really having a
  • 00:27:00
    lot of conversations internally about
  • 00:27:02
    how we could service our customers
  • 00:27:05
    better how we could simplify our process
  • 00:27:07
    how we could just be more efficient in
  • 00:27:09
    terms of how we think about the process
  • 00:27:12
    hi are you how are you doing good all
  • 00:27:15
    right want really powerful hard fast
  • 00:27:19
    walk
  • 00:27:20
    like okay even when you think it's fast
  • 00:27:22
    enough go faster okay Simon can we do
  • 00:27:26
    something can we put the real ones on un
  • 00:27:28
    the earrings these are the ones that
  • 00:27:30
    made last minute you know what I mean
  • 00:27:31
    switch it with some another girl Hi how
  • 00:27:33
    are you doing good good you excited I
  • 00:27:37
    See You Beautiful cuz even with un's
  • 00:27:40
    hair the blonde the first one I kind of
  • 00:27:42
    feel like should it be like a little bit
  • 00:27:43
    like messy yeah messy right do that
  • 00:27:46
    spray you know we'll do that spray thing
  • 00:27:48
    we'll do that spray thing together we
  • 00:27:50
    really tried to make the show visually
  • 00:27:52
    impactful and the content that we create
  • 00:27:55
    around the whole experience whether you
  • 00:27:56
    were there or watching it through the
  • 00:27:57
    live stream or on social media that you
  • 00:28:00
    felt like you were there and that it
  • 00:28:02
    could universally be a shared experience
  • 00:28:04
    is that it's the sickest thing I've ever
  • 00:28:07
    seen I I leave tomorrow but um Europe I
  • 00:28:11
    go to Mexico for a day and then I come
  • 00:28:15
    back for a day foror then I go to Korea
  • 00:28:17
    I feel like you're always in Asia I am
  • 00:28:20
    so fortunate and so lucky to work with
  • 00:28:22
    people that I can call my friends and
  • 00:28:24
    people that again really inspire me and
  • 00:28:26
    that I've watched them since their very
  • 00:28:29
    first season you know coming in you know
  • 00:28:31
    not knowing anything about fashion or
  • 00:28:33
    the fashion industry and you know being
  • 00:28:35
    so nervous to seeing them become super
  • 00:28:38
    models oh he's right
  • 00:28:43
    here sorry I'm so sorry let me see if we
  • 00:28:46
    have a cat for you it's over here in my
  • 00:28:48
    office in my office my Green Room idea
  • 00:28:51
    was really immigrant Americana so it's
  • 00:28:54
    actually our pre-collection delivery
  • 00:28:58
    calar for the first time never asked my
  • 00:29:00
    parents about their story when they
  • 00:29:02
    moved here the idea of taking that and
  • 00:29:03
    really expressing it through what I
  • 00:29:05
    understood to be Americana and kind of
  • 00:29:07
    the pop culture references of American
  • 00:29:09
    Sports and rock and roll music and take
  • 00:29:13
    that and kind of fuse it with my
  • 00:29:15
    cultural background and then we kind of
  • 00:29:17
    removed all the idea of seasonality so
  • 00:29:19
    won't be using the seasonal names
  • 00:29:21
    anymore exactly wonderful okay let me
  • 00:29:24
    get let me make sure she got you your
  • 00:29:26
    jacket yes Anna
  • 00:29:28
    so all these safety pin embroider tops
  • 00:29:31
    and then we have a new logo we're
  • 00:29:33
    debuting a new logo show yes I've never
  • 00:29:37
    liked to categorize like saying like oh
  • 00:29:40
    we're high-end designer luxury or we're
  • 00:29:42
    street wear or we're contemporary you
  • 00:29:44
    know there's been a lot of labels that I
  • 00:29:46
    just feel that the brand has a lot of
  • 00:29:48
    elasticity and DNA to be able to be both
  • 00:29:52
    you know making a t-shirt for $150 and a
  • 00:29:55
    dress that's $5,000 you know that's I I
  • 00:29:58
    think today if the product speaks for
  • 00:30:00
    itself and you can understand the value
  • 00:30:01
    and the make and the craftsmanship and
  • 00:30:03
    the design Integrity you know I just say
  • 00:30:06
    we're we're weang okay go
  • 00:30:12
    ahead here why don't we do a little test
  • 00:30:14
    walk and see if the wind wind oh I see
  • 00:30:17
    you know what I mean you see what I mean
  • 00:30:18
    no what is this stuck right there okay
  • 00:30:22
    let's leave it like that just kill it
  • 00:30:23
    out there no one's not even going to
  • 00:30:24
    notice it cuz you're just going to kill
  • 00:30:25
    you know you're okay a bottle of water
  • 00:30:28
    worthy backstage right before the show
  • 00:30:31
    starts I'm usually kind of I'm always
  • 00:30:34
    torn because I want to watch the screen
  • 00:30:36
    and then at the same time I want to like
  • 00:30:37
    be the last one that like touches the
  • 00:30:39
    model right before she walks out of the
  • 00:30:41
    walks out onto the runway we're ready
  • 00:30:43
    let's go we can stop my parents moved
  • 00:30:45
    here in 1973 who didn't you know speak a
  • 00:30:49
    stitch of English and didn't even know
  • 00:30:51
    how to buy groceries and how to kind of
  • 00:30:52
    start their way from you know being a
  • 00:30:54
    construction worker to working at a
  • 00:30:55
    grocery store to you know doing kind of
  • 00:30:57
    every job under the table possible to
  • 00:31:00
    where they are now like something that I
  • 00:31:02
    feel incredibly incredibly proud to kind
  • 00:31:04
    of like lead the torch and say Hey you
  • 00:31:06
    know I am an Asian-American working in
  • 00:31:08
    fashion I have this incredible platform
  • 00:31:09
    to do things that can you know encourage
  • 00:31:12
    people to also do the same to
  • 00:31:13
    participate to engage to you know um
  • 00:31:18
    influence 10 years in business what does
  • 00:31:20
    the Milestone mean to you I can't
  • 00:31:22
    believe 10 years has gone by because you
  • 00:31:24
    know it does seem like I remember just
  • 00:31:27
    like yesterday I was was in know my dorm
  • 00:31:29
    room having this idea talking about it
  • 00:31:31
    over the phone with my mom flying back
  • 00:31:33
    to San Francisco and having my
  • 00:31:35
    sister-in-law being like yeah I'm in
  • 00:31:37
    between jobs you know why don't I help
  • 00:31:38
    you me and my sister-in-law just working
  • 00:31:40
    together and doing everything ourselves
  • 00:31:42
    so now today like having whole teams and
  • 00:31:44
    people that we work with and
  • 00:31:46
    collaborations it's really been much
  • 00:31:48
    less about me and much more about the
  • 00:31:51
    brand as an organization to create
  • 00:31:53
    something together tell me a little bit
  • 00:31:55
    about that initial conversation with
  • 00:31:57
    your sister-in-law I was very nervous
  • 00:32:00
    cuz you know I had to tell first of all
  • 00:32:01
    my family that I wanted to leave school
  • 00:32:03
    and how did that go over I it you know
  • 00:32:05
    what surprisingly it wasn't it wasn't
  • 00:32:08
    like an immediate no it was kind of like
  • 00:32:10
    a okay my mom I think comes from a place
  • 00:32:12
    where she's been very entrepreneurial in
  • 00:32:14
    her life and she understands when you
  • 00:32:16
    have an idea and you feel very convinced
  • 00:32:18
    by it and you feel like you have to
  • 00:32:20
    really go at it you know and so she was
  • 00:32:23
    very supportive of of me leaving school
  • 00:32:25
    on the terms that I really had a plan
  • 00:32:27
    even if I didn't really know at least I
  • 00:32:30
    had you know thought of course we ran
  • 00:32:32
    into many obstacles and many you know
  • 00:32:35
    rejections and nose and things like that
  • 00:32:37
    were there rejections and nose the
  • 00:32:38
    perception is that you were an instant
  • 00:32:40
    success a lot of people paid so much
  • 00:32:42
    attention to each season and kind of
  • 00:32:44
    what we were doing until we kind of had
  • 00:32:45
    our first presentation show had a couple
  • 00:32:48
    Seasons under our belt to kind of say
  • 00:32:50
    okay well figuring out what a line sheet
  • 00:32:51
    was how to get our deliveries on track I
  • 00:32:53
    remember like calling a bunch of shows
  • 00:32:54
    no one would take us and then we ended
  • 00:32:57
    up having to go to the trade show
  • 00:32:58
    ourselves that first day you know we had
  • 00:33:00
    all the buyers come and every you know
  • 00:33:01
    everyone was really excited about the
  • 00:33:02
    product and one of the showrooms that
  • 00:33:04
    had not called us back kind of came over
  • 00:33:06
    and gave us this card are you as
  • 00:33:09
    comfortable designing men's wear as
  • 00:33:10
    women's wear there's the whole gender
  • 00:33:11
    discussion today how does that play into
  • 00:33:13
    your work you're working be androgynous
  • 00:33:14
    to begin with you know I definitely have
  • 00:33:16
    to say you know women's wear was you
  • 00:33:17
    know always you know my first kind of
  • 00:33:19
    venture and the men's side for me is
  • 00:33:20
    like you know because I feel like what I
  • 00:33:22
    wear and what I like is is very specific
  • 00:33:25
    to certain things it felt a bit more
  • 00:33:27
    limiting it's taking me a while to
  • 00:33:29
    really kind of think like okay how else
  • 00:33:31
    do I express my brand besides just me I
  • 00:33:34
    feel like with women's where there's
  • 00:33:35
    definitely a little bit more of a
  • 00:33:36
    fantasy and a you know a way that I kind
  • 00:33:38
    of might think of other women and you
  • 00:33:40
    know different backgrounds and friends
  • 00:33:41
    or families or people that I don't know
  • 00:33:43
    that talk about the H&M thing a little
  • 00:33:45
    bit more because that was such an
  • 00:33:46
    extravaganza talk about you know
  • 00:33:49
    collaborations in general and the high
  • 00:33:50
    low aspect and what that does for you
  • 00:33:53
    same reason why I wanted to work at
  • 00:33:56
    blago when the opportunity became is the
  • 00:33:58
    same reason why I wanted to do H&M when
  • 00:34:00
    the opportunity arose I felt that's very
  • 00:34:02
    interesting same reasons the same
  • 00:34:05
    attraction same reason same attractions
  • 00:34:07
    to a certain extent and of course
  • 00:34:09
    different resources different
  • 00:34:11
    infrastructure um but I wanted to see
  • 00:34:13
    how I might be able to communicate with
  • 00:34:16
    an audience that I had never maybe
  • 00:34:18
    touched or communicated with before so I
  • 00:34:21
    thought well I've always loved
  • 00:34:22
    performance wear and AC ofwar I it's a
  • 00:34:24
    completely different ball game you know
  • 00:34:26
    in terms of material and all it's much
  • 00:34:28
    more advanced and Technical so I said
  • 00:34:30
    would be the perfect place to really you
  • 00:34:32
    know have that infrastructure but then
  • 00:34:34
    it doesn't matter if you're luxury
  • 00:34:35
    consumer or a mass consumer if you go to
  • 00:34:37
    the gym if you work out you're buying
  • 00:34:39
    $69 leggings and a $50 tank top or
  • 00:34:42
    sports bra that's a perfect thing that
  • 00:34:44
    feels very authentic to price point it's
  • 00:34:45
    not about making something cheaper or
  • 00:34:47
    diluting something for the masses can
  • 00:34:50
    you remember identify articulate the
  • 00:34:53
    single biggest lesson of the past 10
  • 00:34:55
    years I think the single biggest lesson
  • 00:34:57
    is to never feel like you figured it out
  • 00:35:01
    every single time I feel like okay it's
  • 00:35:04
    oh we got that under the belt or that's
  • 00:35:06
    it's going to be exactly like that
  • 00:35:08
    something always changes whether it's in
  • 00:35:10
    sales and press and you know building a
  • 00:35:12
    store a timeline whatever it may be you
  • 00:35:14
    always have to be prepared for Change
  • 00:35:17
    and for something to go wrong the single
  • 00:35:18
    biggest
  • 00:35:20
    surprise my agility to move
  • 00:35:23
    on whenever I feel like the worst thing
  • 00:35:25
    has happened something didn't go as I
  • 00:35:27
    thought I'd go the next day or you know
  • 00:35:29
    I say you know the show's got to move on
  • 00:35:31
    you got to you know that what's what's
  • 00:35:33
    next you know let's come up with option
  • 00:35:35
    two let's let's move on to the next
  • 00:35:36
    thing I really surprised myself on being
  • 00:35:38
    able to move on when things don't go the
  • 00:35:41
    way that you perceive
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